How to Sell Your Property

Why you should have David lawson SELL YOUR PROPERTY

Direct Line 435.901.0904 ParkCityHomeSales.com | ParkCityLuxuryListings.com David@DavidJLawson.com

Each office is independently owned and operated.

Dear Home Owner,

David Law so n 1776 Park Avenue Ste 4-435 Park City, UT 84060 M: 435.901.0904 | F : 435.214.4533 E mail: david@davidjlawson.com W ebs ite: LawsonRealEstateTeam.com

If you want to sell your property we’d like the opportunity to apply for the job of being your Personal Sales Team. Once you’ve taken a look at our unique award-­‐winning approach, we believe you will desire the advantages you will receive from working with us. We’d like to briefly outline a few things that set The David Lawson Real Estate Team apart from everyone else: • • • • • •

The Lawson Team typically gets you More Money! – 2.24% more than the average agent*, which works out to be $18,580.80 on the average sale of $829,500.

Because 94% of all buyers begin their property search online**, we invest $15,120/month in online marketing -­‐ just to ensure your property gets maximum exposure.

We Guarantee your property will get a minimum of 1000 verifiable online views each week.

You will have our team of eight professionals, who combined have sold over 1,000 properties, working to sell your property, for the same price as you would for a single agent.

Our clients are so happy with us that they have given us the most local 5-­‐star reviews on Zillow.com and Trulia.com. See for yourself!

Through our exclusive internet partnerships we can promote your property unlike anyone else in our area – and not just locally, but nationally, and internationally.

We believe our Team is the BEST in the business and we’d like the opportunity to prove it to you. So call us to learn about all that we can do to sell your property. When you do be sure to ask about our unique Easy-­‐Exit Listing Guarantee which simply states: “We are so confident that you’ll love our service, that if for any reason, what-­‐so-­‐ever, you are dissatisfied, simply withdraw your listing. No hassle, No offense.

No comparison. You can call or text me on my private line at: 435-­‐901-­‐0904.

Sincerely,

David J. Lawson, Lead Agent The David Lawson Real Estate Team

P.S. The sooner you call us the sooner we can begin working to get your property SOLD, so call, text, or email us now! 435-­‐901-­‐0904; david@davidjlawson.com

* Re: PCMLS 2006-­‐2012 © 2013 Jeff Cossaboon

** Re: National Association of Realtors Not intended to solicit currently listed property O ExL 2

Sotheby’s Advantage Sotheby’s Esteemed heritage REPUTATION - There are many advantages to working with Sotheby’s International Realty. One of the primary advantages is the Sotheby’s name. Sotheby’s is known worldwide and is synonymous with Quality Products, Luxury Offerings, and Integrity – Just the things you want associated with your property.

DISTINCTIVE PROPERTIES - Sotheby’s properties are considered to be unique for their distinctive settings, diverse locales, and the lifestyles they provide. Quite simply, Sotheby’s properties are how essence of extraordinary is defined.

WORLD WIDE PRESENCE - boasting more than 13,000 sales associates located in over 660 offices in 49 countries and territories, sharing many thousand referrals around the world, Sotheby’s brokerages enjoy the some of the most prestigious clientele and finest proper ties in the world.

Each office is independently owned and operated.

Each office is independently owned and operated.

SOTHEBY’S CLIENTS Unparalleled access to the world’s wealthiest clientele Sotheby’s Clients Include: • 86 of the Forbes’ 100 World’s Richest People • 341 of the Forbes’ 400 Richest Americans • 92 of the Forbes’ 100 Richest Americans • 135 of the Forbes’ Top 500 CEOs • All 10 of the Forbes’ Top 10 Billionaire Art Collectors • 198 of the Art News’ Top 200 Collectors • Approximately 10% of clients are from the hedge fund/financial services industry

Each office is independently owned and operated.

REFERRALS DISTINGUISHED CONNECTIONS Helping our clients navigate the world of real estate is what truly helps set us apart. Another differentiator is our ability to connect buyers and sellers globally. Our firm has developed innovative marketing tools and contacts with some of the most qualified clients in the world. Our referral system boasts hundreds of “connections” per month coming from two channels – realty and auction. With a dedicated liaison stationed at the Sotheby’s Auction House and the realty corporate headquarters, we are able to help unite thousands of buyers with the properties our network represents. Above are just a few of those special homes our brand has recently represented.

Each office is independently owned and operated.

SIR ADVERTISING

SIR partners with the “Best of class” Media Partners Our brand advertising campaign is aligned with “best of class” media partners that boast the most qualified subscriber bases. Our goal is to effectively attract and engage a target audience that has the greatest propensity to buy your home. These partners have been carefully chosen because they tie into passion points of the Connoisseur’s of Life. The cumulative effect delivers approximately 506+ million impressions per year which ultimately builds brand awareness and drives leads to our global network of offices and our website.

Each office is independently owned and operated.

ONLINE LISTING DISTRIBUTION UNPARALLELED REACH Ninety-four percent of buyers start their real estate search online* so the plan to sell your home must include proper Internet exposure. Our approach is to utilize web sites beyond sothebysrealty.com and summitsothebysrealty.com in an effort to target buyers on the web. Property distribution channels were conceived after conducting research to identify lifestyle, activity and points of interest web sites where prospective buyers gather real estate information and visit frequently during their home search. *National Association of REALTORS速 Profile of Home Buyers & Sellers

Each office is independently owned and operated.

SOTHEBYSREALTY.COM 700,000,000+ global impressions direct buyers to your listing on our site Averaging over one million visitors and 6,000,000 page views per month, sothebysrealty.com features the most advanced and versatile search options available. Allowing consumers to define and refine how they want to search and returning results fast, sothebysrealty.com is accessed by visitors from all over the world - with over 38% coming from countries other than the United States. By providing advanced functionality that serves a global audience, sothebysrealty.com is a destination for those who seek unique properties from anywhere in the world... a destination that is fitting for your home. The average time spent by our visitors on our website is a remarkable 12.45 minutes. Only those properties represented by SIR are featured on SothebysRealty.com.

Each office is independently owned and operated.

LIFESTYLE SEARCH 50% of all searches on Sothebysrealty.com include a Lifestyle search The Sotheby’s International Realty network specializes in lifestyles from skiing, golf, ranch, vineyard, to waterfront living. Visitors can explore extraordinary properties that the Sotheby’s International Realty network represents all over the world and find a property that matches their lifestyle.

Top lifestyle searches include the following: 1. Ocean/Beach

5. Mountain

9. Privacy

2. Island

6. Historic/Antique

10. Farm and Ranch

3. Waterfront

7. Metropolitan

11. Ski Properties

4. Lakefront

8. Country Living

12. Golf

Each office is independently owned and operated.

REALTOR.COM SUMMIT SOTHEBY’S INTERNATIONAL REALTY is the only Park City Real Estate Firm That Enhances All LISTINGS Realtor.com receives more than six million unique visitors per month, making it the most visited real estate site. Buyers and sellers spend three times longer on realtor.com than any other real estate site. Summit Sotheby’s International Realty provides an enhanced presence for each of our listings.

Each listing has up to 50 property photos, motion tour links, a property headline, detailed property information, company branding and agent information.

Each office is independently owned and operated.

SOCIAL MEDIA Navigating the world of Social Media to Expose Your home With facebook.com having more than 800 million active users, of which 70% reside outside the United States*, it is crucial that we employ social media efforts where appropriate to help drive awareness of your home. Facebook.com/sothebysrealty is an extension of the brand’s “less is more philosophy”, communicating lifestyle, extraordinary property and an outstanding network. SothebysRealty, our twitter account, allows hundreds of people and organizations to follow and receive updates on the latest news and information within the Sotheby’s International Realty network. Prospective buyers gather a wealth of information on these social networking sites, which is why we place great effort into gaining presence within these unique personal and professional communication tools. *facebook.com

Each office is independently owned and operated.

A DIFFERENT APPROACH FOR DIFFERENT RESULTS We Offer You...

1.

Different people approach

3. Different results

• T he synergistic power of teamwork

• More money to our sellers*

• An eight person team

• Over 1,000 sales since 2000

• A bevy of satisfied clients

2. Different marketing approach

•U nique, non-traditional, time-proven, award-winning marketing system

4. Free resources

•O ver $15,120 per month spent in highly targeted advertising

• Online viewer guarantee

• E xclusive relationships with some of the top real estate venues

• 27 Valuable tips for selling your home

• Agent selection worksheet

Source: PCMLS; 2006-2012*

• E asy exit guarantee

Each office is independently owned and operated.

The power of teamwork Hire An agent, get a powerful team!

MOST AGENTS attempt to juggle buyers, marketing, negotiating and other necessary tasks of selling a home by themselves. This is an extremely inefficient use of an agent’s time, and generally taxes their resources beyond the limits. Using the solo approach, most agents sell fewer homes, which means less cash to invest back into the sale of your home.

THE DAVID LAWSON REAL ESTATE TEAM brings together dedicated professionals who work synergistically to sell your property. This means that when you work with us, you stand a much better chance of getting your home sold in a reasonable time-frame, and typically for a better price than most other agents.

Because we are among the top sales agents in our area, we have the cash reserves necessary to ensure that your property is marketed in the way which will assure it is seen so it will sell quickly.

HOW EFFECTIVE ARE WE? The David Lawson Real Estate Team has sold almost 1,000 properties since 2000. When you consider that the average agent only did 3.033 sales for the year, this places us head and shoulders above most of our competition.

All things considered, it would seem that your choice is simple. Please call us now to get The David Lawson Real Estate Team working to get your property sold. For personalized service you can reach David on his private line at 435-901-0904.

Each office is independently owned and operated.

Our Real estate Team

David Lawson

Michael Hatz

David began his career in real estate during college in California

Michael has a long history as a top producing real estate agent

in 1975 and owned and operated 10 real estate related

in Park City and other resor ts such as Whistler, BC; Palm

businesses including development, investment and management,

Deser t, CA; and Angel Fire, NM. His extensive list of satisfied

escrow, personal coaching, training and consulting, Lindal Cedar

clients appreciate his dedication and professionalism in helping

Homes and a construction company.

make complex transactions easy to understand.

Jeff Cossaboon

Linda Hurd

Jeff brings decades of entrepreneurial and marketing experience

A RealtorÂŽ for over 30 years, Linda brings a wealth of

to the team which allows him to create new and exciting ways

knowledge and versatility to our team. She has experience

for us to reach new clients and maintain contact with previous

as an independent agent, buyer’s agent, office manager and

customers. He is currently working with us as a marketing

personal assistant. She has also owned two real estate related

specialist, copywriter, web developer, and social media manager.

businesses.

Each office is independently owned and operated.

Our Real estate Team

Margot Spigelman’s

Janet Schori

Margot is from NYC and has a BA from the University of

Janet wears many hats. She handles our Bookkeeping, manages

Wisconsin-Madison. She is a licensed real estate agent with a

our database, and manages our real estate internet sites such

strong background in Real Estate Development, Marketing and

as Zillow.com, Trulia.com, Realtor.com, etc.

Banking as well as assisting on an executive and personal level.

Kristina pentz

Drew Lawson

Kristina has 4 years experience working at a prominent title

One of the newer members of our team, Drew assists us with

company. She works attentively on transactions from star t to

writing, as a web application exper t, and as a consultant in

finish. She maintains the details of proper ty sales and listings

several areas of his exper tise including social media, mobile

to ensure that our clients receive the best service possible.

apps, web domains, and literary insight.

Each office is independently owned and operated.

Our Marketing Plan WHEN YOUR PROPERTY IS LISTED WITH THE DAVID LAWSON REAL ESTATE TEAM IT BEGINS AN AMAZING PROCESS.

•

Enter Listing into MLS

•

Database Contact

•

Professional Photography

•

Newsletter

•

Yard Sign

•

Collections Magazine

•

Green Flyer

•

Direct Mail Outreaches

•

Prospecting

•

Print Advertising

But we don’t stop there . . .

Each office is independently owned and operated.

Each office is independently owned and operated.

In The Internet Revolution, We Don’t Fight Fair…

We place our listed properties where buyers are looking

Because 94% of all buyers begin their search for property online, we not only spend the majority of our more than $15,120 monthly marketing budget online, but we have also formed strategic business relationships with the top real estate websites so that our properties will dominate the advertising visitors see. These include…

• Zillow.com • Trulia.com • Realtor.com • Homes.com • SothebysRealty.com • SummitSothebysRealty.com • SirLuxuryRealEstate.com • LuxuryRealEstate.com

•Yahoo.com • JamesList.com • NewYorkTimes.com • WallStreetJournal.com • HGTV FrontDoor.com • HomeFinder.com • Many Others

But don’t just take our word for it, for an example go to Zillow.com or Trulia.com and see for yourselves!

Each office is independently owned and operated.

ParkCity4Less.com A website to help buyers find what they are looking for…

your property Because over 94% of all buyers now begin their search for proper ty online*, it is vital that we have a website that is geared to attract BUYERS and help them find what they are looking for – your proper ty. This is why we have developed our main website: www.ParkCity4Less.com. This name was strategically chosen to attract buyers like a magnet attracts steel and it seems to be working very well.

(Please note: The name is just a tool and does not mean that somehow we will be selling your property at a discount. It is merely designed to attract buyers)

* Source: National Association of REALTORS® 2012

Each office is independently owned and operated.

Our Web Domains Powerful Web presence But we don’t stop there; we also maintain our own segment of internet real estate. This is all done for the sole purpose of showcasing your home and getting it sold quickly. When people use search engines to try to find proper ties in Park City it is impor tant that they are able to find what they are looking for quickly and easily. That is why we maintain 23 of the top domain names where people regularly go to find proper ties from search engine submissions. These sites include: • ParkCity4Less.com

• DavidJLawson.com

• ParkCityTopTenProper ties.com

• LawsonRealEstateTeam.com

• ParkCityDeerValleyShortSales.com

• ParkCityDistressSales.com

• SummitSothebysRealty.com

• DavidLawson.SummitSothebysRealty.com

• ParkCityHomeSales.com

• ParkCityForSale.net

• ParkCityLuxuryListings.com

• FairwaySprings.com

• ParkCityDeveloperCloseouts.com

• TheWoodsOfParleysLane.com

• ParkCityRepo.com

• SilverSkyAtHideoutCanyon.com

• ParkCityUtahShortSales.com

• Others

• ParkCityUtahShortSales.info

Each office is independently owned and operated.

COMMUNICATION IN-COMING COMMUNICATION

Modern technology allows us to receive requests from potential buyers searching online, and then respond within minutes. We receive these requests from potential buyers on Zillow, Trulia, Homes.com, Realtor.com and Sothebys Realty, among others.

STAYING IN TOUCH One of the things our clients tell us that they like is our regular updates.

• Each week we send out an Online Marketing Summary which allows our clients to see exactly how many views their property has gotten and where those views came from.

• There is also the Premier Advertising Report from Zillow, Trulia and Homes.com that shows the number of views your property has received that week • Each month we send out a professionally prepared and informative newsletter • And finally, we send out quarterly reports to keep you abreast of the latest information about your property.

Because most buyers start out by looking at property online, it is important that you know how much exposure your property is receiving and where those views are coming from.

Each office is independently owned and operated.

What our sellers have to say…

• “ David was our buyer’s agent for our recent home purchase in Jeremy Ranch. David is incredibly knowledgeable about the area, the local real estate market, and the real estate buying selling process. His level of professionalism is unparalleled in my experience. He was always on top of every detail, was very responsive, and has a vast network of contacts in the Park City area. He has been personally involved in all aspects of real estate in Park City as a builder/ contractor, agent, and of course buying/selling many of his own homes in the area over many, many years. You really can’t ask any more from a real estate agent. David will definitely be our agent of choice for any other real estate transactions we do in the future and will be our first and best recommendation to all of our friends/family”. Travis Wright • “ Dave Lawson and his team helped us in selling two of our condos at the Grand Summit and then he represented us when we bought a condo at the Canyons in Park City. He seems to be an insider when it comes to real estate information and where the deals are. I would highly recommend Dave for the sale or purchase of a property”. Joe from San Diego

Each office is independently owned and operated.

• “Over the years David has successfully represented me as listing and buyer’s agent. He’s a professional’s professional who knows the Park City market inside and out. I would never use anyone else. The hardest part of selling a property, especially now, is determining a realistic price. David is a great listener. Tell him your story and your needs as honestly as possible. Then answer his questions and listen carefully to what he says. I’ve learned that David will buy or sell property for you with as much care as if it were his own. David is personable and easy to work with. I like to pick his brain about the best investment deals (and steals) to be had in Park City. Lately he’s become an expert on short sales. Although I’ve never used him for a short sale, I’d readily recommend using him to someone in need. If you need to appeal your property tax valuation, David has a service (which I’ve used) to do just that. He won a big refund for me and did all the work”. William Snider • “ I have known David for over 10 years. His service, professionalism and dedication are unparalleled in Park City real estate. I purchased four properties through David, including 3 investment properties and my home in Deer Valley. I felt David’s skills in finding and negotiating our real estate purchases critical to our success. I would highly recommend David to represent both buyers and sellers in Park City”. Richard R. Shooting Star Pictures • “ Dave sold a lot for us several years ago that had been listed for several years, in a very short time, Also he has assisted us on several occasions with the sale of my daughter’s home in Heber that did not result in any profit for him as an advisor. I’m not sure about the date of the sale of our lot in Silver Creek, Utah. I recommend him highly”. John and Alicia Hunt • “ We had the pleasure of working with David on a recent search and purchase of a condo in Park City. We are so happy we chose David to work with. David gave us his undivided attention, shared his wealth of knowledge of Park City, negotiated a contract we are very happy with and gave us referrals / contact information for insurance, utilities and the like. Although we do not reside in Park City and did the closing via emails, we felt connected throughout the entire process. In addition to David being available to us with any questions or concerns, Wendy Martin from his office helped with all the closing documents and was also an added bonus! We cannot say enough good things about David; we look forward to working with him again in the future”! Mark and Laura Clounch • “ David did an excellent job from start to finish. Always attentive and diligent, he brings great expertise and a friendly and honest approach to his clients. A very pleasant experience. I highly recommend him for any buy, sell or other real estate transaction”. Definitely one of the best. Dave Barry • “ David has represented my interests in several real estate transactions for the past several years. His knowledge of the local market conditions has always helped me get the most beneficial transaction for all parties involved. His staff are subject matter experts and are always helpful in making a smooth timely transaction. David’s knowledge, attention to details, and negotiation skills have made complex, cumbersome transactions seem routine. He is also a great person, and is sincere in his desire to please”. Lucas Pol • “ David is one of the hardest working people I know. He is knowledgeable, straight forward and in tune with the latest marketing strategies. I feel very comfortable working with David and know my property will get the very best exposure available. David is someone I can trust for all my real estate needs”. Janet S • “ Dave has helped me find good value in the Park City market - I recommend him as a buyer or seller’s agent”.

Randy C

Each office is independently owned and operated.

WE GUARANTEE SATISFACTION Because we do what others don’t do, we get the results which others are not able to achieve, therefore, we are able to make Two Guarantees that the others are not willing to make…

Guarantee #1: Easy Exit Listing Guarantee

We have discovered that the biggest concern most home sellers experience is being locked into a lengthy listing agreement with less than satisfying results. That is why we have developed our Easy Exit Listing Guarantee which says:

“We are so confident that you’ll love our service, that if for any reason whatsoever you are dissatisfied, simply withdraw your listing. No hassle. No Offense. No comparison.”

Guarantee #2: Online Viewer Guarantee “We Guarantee That You Will Get A Minimum Of 1,000 Verified People Who Will View Your Listing Online Each Week.”

We will send you a weekly report to show you exactly how many people have seen your property.

Each office is independently owned and operated.

If there is only

one reason to hire the David lawson team, here it is‌

We Get You More MONEY! According to the Real Estate Board, our clients get An average of 2.24%* more in their pockets.

If 2.24% doesn’t sound like much to you, consider this. If your home sold for around the average Park City home sale price of $829,500, that could mean an extra $18,580.80 in your pocket just for listing your home with the The David Lawson Real Estate Team!

* Source: PCMLS 2006-2012

Each office is independently owned and operated.

We Get Results!

So when it comes right down to it, The David Lawson Real Estate Team is able to market your property with profound effectiveness, placing your property in front of more people, and bringing you more qualified buyers. In fact, what we do works so well that we have completed over 1,000 transactions since 2000. We would like to put the power of our team and marketing plan to work to get your property SO LD too! Just give us a call at 435-901-0904. Â

Each office is independently owned and operated.

Agent Selection Worksheet How to Choose the BEST Real Estate Agent to Sell Your Property

Agent Qualifications Questions

Other Agent

Lawson Team

1. Are you a full time agent?

Yes!

2. How many people do you have on your team?

8

3. Do you have a Listing Coordinator?

Yes!

4. Do you have a Closing Coordinator?

Yes!

5. Do you have a full-time Marketing Specialist?

Yes!

6. Do you use a Professional Photographer?

Yes!

7. Do you employ professional Graphics Artists?

Yes!

8. Are you a member of both the Park City and Wasatch Front Board of REALTORS®?

Yes!

9. Are you Gephardt Approved?

Yes!

Agent’s Track Record 1. How many listings do you have in inventory?

Average 50-60

2. How many homes do you sell annually?

Average 75

3. How many years have you been one of the top-selling agents?

14

Customer Service 1. Answer your phone seven days a week?

Yes

2. How are the home owner’s kept informed on buyer reaction to showings? a. Transaction reports?

Yes!

b. Weekly online viewer status report?

Yes!

c. Monthly news update?

Yes!

3. Do you have written guarantees?

Yes!

4. What bonuses do you offer?

2 Guarantees

Each office is independently owned and operated.

Agent Selection Worksheet How to Choose the BEST Real Estate Agent to Sell Your Property

Marketing Plan

Other Agent

Lawson Team

1. How large of a customer database do you maintain? 3,911 2. How large of a National Agent Database do you maintain?

38,283

3. How often do you contact your database customers?

Monthly

4. How many contacts a week do you make to locate buyers?

100

5. How many hours a day do you spend prospecting on the phone?

3

6. How many of the top real estate sites do you dominate?

3

7. How many pages do you maintain? 11 8. How many URLs do you maintain?

23

9. Do you update MLS pictures as seasons change so property appears fresh?

Yes!

10. How do you ensure all listed properties receive maximum buyer exposure?

**

11. Other than a For Sale sign and a listing in the MLS, what will you do to sell the property? ** 12. Do you make regular calls to key Agents?

Yes!

13. How highly do you rank in Organic searches? Very 14. How highly do you rank for local searches? Very 15. How strongly are you represented in social media? Very 16. Sotheby’s exclusive Online Transaction Report

Yes!

17. Enhanced Property Displays and advertising on many of the very top Real Estate Web Sites

Yes!

** See our marketing plan (herein)

Each office is independently owned and operated.

Agent Selection Worksheet How to Choose the BEST Real Estate Agent to Sell Your Property

Brokerage Comparison - How does your Brokerage compete with Sotheby’s?

Other Brokerage Sotheby’s

1. One of the most known and respected names in the international business community Yes! 2. International Representation in 36 countries

Yes!

3. Magazine Branding

Yes!

4. Business Partnerships and COOP Advertising opportunities with: Architectural Digest, Robb Report, Town & Country, WSJ, Reside Magazine, The BBC, NY Times, The Daily Telegraph

Yes!

5. Sotheby’s Preview

Yes!

6. Ability to find buyers nationally & internationally

Yes!

7. SothebysRealty.com receives 506 Million Impressions monthly

Yes!

8. Ability to do a Lifestyle Search on SothebysRealty.com

Yes!

9. Advertising in key markets/websites

Yes!

10. Language & Currency Conversion

Yes!

11. Online Transaction Report

Yes!

12. Enhanced Property Displays and advertising on many of the very top Real Estate Web Sites

Yes!

So when it comes right down to it . . .

The David Lawson Real Estate Team is able to market your property with profound effectiveness, getting your property in front of more people and bringing you more qualified buyers. In fact, our time-proven, non-traditional awardwinning techniques have permitted us to sell over 1,000 properties since 2000.

What this means is that we are among the very top agents in our area, working for arguably the top real estate firm in the world. Isn’t it time you let us sell your property too? You can reach us at:

The David Lawson Real Estate Team Summit Sotheby’s International Realty

Office Location: 1750 Park Avenue • Mail To: 1776 Park Avenue Ste 4-435, Park City, UT 84060 www.LawsonRealEstateTeam.com Office: 435.649.1884 • David Lawson Direct: 435.901.0904 Please call 435.901.0904 now to get your property . . . SOLD

Each office is independently owned and operated.

To Get your PROPERTY‌

Call or text David lawson and his team now:

435.901.0904 or email: david@davidjlawson.com

The sooner you contact us the sooner we can star t working toward getting YOUR proper ty SOLD!

435.901.0904

Each office is independently owned and operated.