Tourism Australia’s latest International Visitors Survey shows increase in backpacker numbers

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International Visitors in Australia

December 2009 Quarterly Results of the International Visitor Survey


Image:

Rainbow Valley, Northern Territory Courtesy of Tourism Australia/Tourism NT

© Commonwealth of Australia 2010. ISSN: 1447 8595 This work is copyright. In addition to any use permitted under the Commonwealth Copyright Act 1968, the Commonwealth through Tourism Research Australia permits copies to be made in whole or in part for the purpose of promoting Australian tourism, provided that Tourism Research Australia (representing the Commonwealth) is identified on any copies as the author and the material is reproduced in its current form. In addition, a statement similar to the following must be included on any copy – ‘Tourism Research Australia 2010’. Copies may not be made for a commercial purpose, that is, for sale, without the permission of Tourism Research Australia (representing the Commonwealth). The information in this data is presented in good faith and on the basis that neither the Commonwealth, nor its agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this publication. Data derived from Tourism Research Australia surveys are subject to sample error. Users of the data are advised to consult the sample error tables contained in Tourism Research Australia publications or otherwise available from Tourism Research Australia before drawing any conclusions or inferences, or taking any action, based on the data. This work should be referenced as: International Visitors in Australia - December 2009 Quarterly Results of the International Visitor Survey, Tourism Research Australia, Canberra. Tourism Research Australia Department of Resources, Energy and Tourism GPO Box 1564 Canberra ACT 2601 For further information on the International Visitor Survey contact: Steve Matthews, Tourism Research Australia on 02 6243 7733. Acknowledgements: NWC Opinion Research

Publication Date: 10 March 2010 ABN 46 252 861 927

ii

Tourism Research Australia


Contents Main Findings ...................................................................................................................................1

Figures Figure 1.

Average and median nights in Australia by country of residence.............................. 6

Figure 2.

Visitors in Australia by main purpose of journey................................................................ 7

Figure 3.

Visitor nights in Australia by main purpose of journey ................................................... 7

Tables Visitors Table 1.

Visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey, year ended 31 December 2008 and 2009.............................................................................. 9

Table 2.

Visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey, quarter ended 31 December 2008 and 2009 ...................................................................... 10

Table 3.

Visitors by country of residence and main purpose of journey, year ended 31 December 2005–2009...................................................................................... 11

Table 4.

Visitors by country of residence and main purpose of journey, quarter ended 31 December 2005–2009.............................................................................. 12

Table 5.

Visitor nights by country of residence and main purpose of journey, year ended 31 December 2005–2009..................................................................................... 13

Table 6.

Visitor nights by country of residence and main purpose of journey, quarter ended 31 December 2005–2009.............................................................................. 14

Table 7.

Visitors by country of residence and main purpose of journey by first or return visit.......................................................................................................................... 15

Table 8.

Visitors by country of residence and main purpose of journey by type of travel arrangements...................................................................................................... 16

Table 9.

Visitors by country of resi dence and main purpose of journey by State/Territory visited.................................................................................................................. 17

Table 10.

Visitors by country of residence and main purpose of journey for selected regions.............................................................................................................................. 19

Table 11.

Visitors by country of residence and main purpose of journey by type of transport used between stopovers ......................................................................... 21

Visitor Nights Table 12.

Visitor nights by country of residence and main purpose of journey by State/Territory visited.................................................................................................................. 23

Table 13.

Visitor nights by country of re sidence and main purpose of journey for selected regions.............................................................................................................................. 25

Table 14.

Visitor nights by country of residence and main purpose of journey by type of accommodation used ................................................................................................... 27

International Visitors in Australia: December Quarter 2009

iii


Expenditure Table 15.

Expenditure for package tour visitors by country of residence and main purpose of journey by expenditure category .................................................................... 29

Table 16.

Expenditure for non-package tour visitors by country of residence and main purpose of journey by expenditure category......................................................... 30

Table 17.

Average expenditure for all visitors by country of residence and main purpose of journey by expenditure item.............................................................................. 31

Table 18.

Average expenditure by visitors with expenditure on item by country of residence and main purpose of journey by expenditure item ................................... 34

Backpacker Market Table 19.

Backpacker visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey ......................................................... 37

Table 20.

Backpacker visitors by State/Territory visited, year ended 31 December 2005–2009.................................................................................... 38

Table 21.

Backpacker visitor nights by State/Territory visited, year ended 31 December 2005–2009.................................................................................... 38

Total Inbound Economic Value Table 22.

Total Inbound Economic Value (TIEV) by country of residence.................................. 39

Table 23.

Total Inbound Economic Value (TIEV) by country of residence, year ended 31 December 2005–2009.................................................................................... 40

Modelled Regional Expenditure

iv

Table 24.

Modelled international visitor expenditure in each State/Territory ........................ 41

Table 25.

Modelled international visitor expenditure in each State/Territory by reason for stopover ...................................................................................................................... 42

Table 26.

Modelled international visitor expenditure in capital cities and regional areas for each State/Territory .................................................................................................. 43

Table 27.

Modelled international visitor expenditure in the top 20 regions ranked by expenditure ............................................................................................................................... 44

Table 28.

Modelled international visitor expenditure in each State/Territory by country of residence .................................................................................................................... 45

Tourism Research Australia


Introduction to the International Visitor Survey ................................................................... 46

Survey methodology ................................................................................................................... 46

Sample size .................................................................................................................................... 47

Data reliability .............................................................................................................................. 48

Expenditure .................................................................................................................................. 49

References ...................................................................................................................................... 52

Glossary of terms .......................................................................................................................... 53

State and Territory abbreviations..............................................................................................56

About Tourism Research Australia ............................................................................................ 57

International Visitors in Australia: December Quarter 2009

v



Main Findings Year ended 31 December 2009

All visitors Total visitors

During the year ended 31 December 2009 there were 5,174,744 visitors to Australia aged 15 years and over. This remained steady compared with the year ended 31 December 2008.

Reason

The main reasons for visitors coming to Australia were: Holiday Visiting friends & relatives Business Education Employment Other

2,398,189 1,293,764 756,098 411,251 116,481 198,960

46% 25% 15% 8% 2% 4%

Source

New Zealand was the largest source of visitors during the period (1,005,461), followed by the United Kingdom (625,014), USA (450,416) and China (350,807).

Expenditure

The average trip expenditure in Australia per international visitor was $3,313 while the average nightly expenditure was $97. Total expenditure in Australia for the year ended 31 December 2009 ($17 billion) increased 5% from the year ended 31 December 2008.

Nights

A total of 177 million visitor nights were spent in Australia, an increase of 6% compared with the year ended 31 December 2008.

Return visits

Of all visitors to Australia, 62% had visited before.

Tours

Inclusive package travellers accounted for 16% of all visitors to Australia while those arriving on group tours accounted for 7% of all visitor arrivals.

States

Of all visitors to Australia during the period, 52% visited New South Wales, 38% visited Queensland and 30% visited Victoria. New South Wales recorded the largest share of visitor nights with 35%, followed by Queensland (22%) and Victoria (22%).

International Visitors in Australia: December Quarter 2009

1


Holiday visitors

Share

Of all international visitors to Australia, 46% stated ‘holiday’ as their main purpose of visit.

Expenditure

The average trip expenditure of holiday visitors in Australia was $2,591, with the largest component being food, drink and accommodation ($1,256). Their average expenditure per night was $98.

Nights

Holiday visitors spent a total of 63 million nights in Australia with 25% spent in a rented house, apartment, flat or unit, 23% spent in the home of a friend or relative and 19% spent in backpacker or hostel accommodation.

Return visits

Of all holiday visitors, 50% had visited Australia before.

Tours

Inclusive package travellers accounted for 29% of all holiday visitors while those arriving on a group tour accounted for 13%.

States

Of all holiday visitors, 58% visited New South Wales, 52% visited Queensland and 31% visited Victoria.

Duration of stay

Their average duration of stay in Australia was 26 nights.

Visiting friends and relatives (VFR) visitors

Share

International visitors with a main purpose of VFR accounted for 25% of all international visitors.

Expenditure

The average trip expenditure in Australia by VFR visitors was $1,573 with the largest component being food, drink and accommodation ($678). Their average expenditure per night was $65.

Nights

These visitors spent a total of 31 million nights in Australia and spent 82% of their nights in the home of a friend or relative.

Return visits

Of all VFR visitors, 76% had been to Australia before.

States

Of all VFR visitors, 45% visited New South Wales, 28% visited Queensland and 28% visited Victoria.

Duration of stay

Their average duration of stay in Australia was 24 nights.

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Tourism Research Australia


Business visitors

Share

Of all international visitors to Australia, 15% stated ‘business’ as their main purpose of visit and these visitors spent a total of 10 million nights in Australia.

Expenditure

The average trip expenditure in Australia by business visitors was $2,073 with the largest component being food, drink and accommodation ($1,217). Their average expenditure per night was $159.

Nights

Business visitors spent 31% of their nights in Sydney and 22% in Melbourne, while 50% of their nights in Australia were spent in a hotel, resort, motel, or motor inn.

Return visits

Of all business visitors, 73% had visited Australia before.

States

Of all business visitors, 52% visited New South Wales, 29% visited Victoria and 22% visited Queensland.

Duration of stay

Their average duration of stay in Australia was 13 nights.

Education visitors

Share

Of all international visitors to Australia, 8% stated ‘education’ as their main purpose of visit and these visitors spent a total of 57 million nights in Australia, representing 32% of all international visitor nights.

Expenditure

The average trip expenditure in Australia by education visitors was $14,835 with the largest component being education fees ($6,816). Their average expenditure per night was $107.

Nights

While in Australia, education visitors spent 64% of their nights in a rented house, apartment, flat or unit.

Return visits

Of all education visitors, 60% had visited Australia before.

States

Of all education visitors, 51% visited New South Wales, 35% visited Victoria and 29% visited Queensland.

Duration of stay

Their average duration of stay in Australia was 139 nights.

International Visitors in Australia: December Quarter 2009

3


Employment visitors

Share

Of all international visitors to Australia, 2% stated ‘employment’ as their main purpose of visit and these visitors spent a total of 12 million nights in Australia.

Expenditure

The average trip expenditure in Australia by employment visitors was $7,716 with the largest component being food, drink and accommodation ($4,268). Their average expenditure per night was $74.

Nights

Employment visitors spent 25% of their nights in Sydney and 17% in Melbourne, while 60% of their nights in Australia were spent in a rented house, apartment, flat or unit.

Return visits

Of all employment visitors, 68% had visited Australia before.

States

Of all employment visitors, 43% visited New South Wales, 27% visited Queensland and 26% visited Victoria.

Duration of stay

Their average duration of stay in Australia was 104 nights.

Backpacker visitors

Share

Of all international visitors to Australia, 11% were classified as backpackers and they spent 44 million nights in Australia. Holiday was the main purpose of visit for 73% of backpackers.

Expenditure

Backpackers’ average trip expenditure in Australia was $6,114 with $2,981 being spent on food, drink and accommodation and $709 on education fees. Their average expenditure per night was $80.

Nights

While in Australia, backpackers spent 35% of their nights in backpacker or hostel accommodation.

Return visits

Of all backpackers, 32% had visited Australia before.

States

Of all backpackers, 78% visited New South Wales, 65% visited Queensland and 45% visited Victoria.

Duration of stay

Their average duration of stay in Australia was 77 nights.

Expenditure

Spend in Australia

In the year ending 31 December 2009, international visitors spent a total of $17 billion within Australia.

Total trip expenditure

For the same period, international visitors had a total trip expenditure of $26 billion.

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Tourism Research Australia


Total Inbound Economic Value (TIEV) Total Inbound Economic Value

During the 12 months to December 2009, international visitors consumed around $25 billion of Australian goods and services. This was an increase of less than 1% (in nominal terms), compared with the previous 12 month period.

Source

The United Kingdom remains Australia's largest source market in terms of economic value, worth $3.2 billion, followed by China ($2.8 billion), New Zealand ($2.0 billion), and the USA ($2.0 billion).

Regional Expenditure

Total expenditure

For the year ended 31 December 2009, modelled international visitor expenditure increased by 3% to $17 billion, compared with the year ended 31 December 2008.

States/Territories

New South Wales received the largest share of expenditure ($6.1 billion, up 1%), followed by Queensland ($3.9 billion, down 4%) and Victoria ($3.8 billion, up 9%).

Regional expenditure

International visitors spent approximately 81% of their expenditure in the capital cities and the Gold Coast ($13.9 billion). The Northern Territory was the most reliant on expenditure in regional areas (67%), followed by Queensland (39%) and Tasmania (38%).

Tourism regions

Among the capital cities and the Gold Coast, the highest expenditure was received by Sydney ($5.5 billion), followed by Melbourne ($3.4 billion), Experience Perth ($1.5 billion) and Brisbane ($1.3 billion). Among regional areas, Tropical North Queensland received the highest expenditure ($813 million), followed by the Sunshine Coast ($222 million) and Petermann ($184 million).

Expenditure per visitor

Expenditure per visitor was highest in Melbourne ($2,385), followed by Experience Perth ($2,250) and Sydney ($2,115).

Expenditure per night

Expenditure per night was highest in Petermann ($395), followed by Tropical North Queensland and the Gold Coast (both $131).

Country of origin

Visitors from Asia had the highest expenditure ($8.2 billion, up 10%) – including $2 billion by Chinese visitors, $960 million by Korean visitors and $851 million by Japanese visitors. Visitors from Europe spent $4.6 billion (down 3%) – including $1.9 billion by United Kingdom visitors and $594 million by German visitors. Visitors from New Zealand spent $1.4 billion (down 9%) and visitors from the USA spent $1.3 billion (down 1%). Expenditure by Chinese, United Kingdom, USA and Korean visitors was highest in New South Wales ($1 billion, $672 million, $544 million and $505 million respectively). In contrast, New Zealand and Japanese visitors spent more in Queensland than in any other State or Territory ($531 million and $371 million respectively).

Purpose of visit

Holiday visitors contributed the most expenditure in Australia ($6.6 billion, no change), followed by visitors who travelled for education purposes ($5.7 billion, up 14%). New South Wales received the most expenditure for all purposes of visit: education ($2.3 billion), holiday ($2.2 billion), visiting friends and relatives ($714 million), and business ($543 million). Queensland received the second highest expenditure from holiday visitors ($2.2 billion) and Victoria received the second highest expenditure for all other purposes of visit: education ($1.6 billion), visiting friends and relatives ($705 million), and business ($408 million).

International Visitors in Australia: December Quarter 2009

5


Figure 1

Average and median nights in Australia by country of residence

Year ended 31 December 2009 New Zealand

Median

Japan

Average

Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea

Country of residence

China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Total 0

10

20

30

40

50

60

70

80

Nights Base: All visitors aged 15 years and over.

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Tourism Research Australia


Figure 2

Visitors in Australia by main purpose of journey

Visitors for year ended 31 December 3,000

2008

2009

Visitors ('000)

2,500 2,000 1,500 1,000 500 0 Holiday

Visiting friends & relatives

Business

Education

Employment

Other

Purpose of journey

Figure 3

Visitor nights in Australia by main purpose of journey

Visitor nights for year ended 31 December 70,000

2008

2009

60,000

Nights ('000)

50,000 40,000 30,000 20,000 10,000 0 Holiday

Visiting friends & relatives

Business

Education

Employment

Other

Purpose of journey Base: All visitors aged 15 years and over.

International Visitors in Australia: December Quarter 2009

7


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Tourism Research Australia


Table 1

Visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey, year ended 31 December 2008 and 2009 Year ended 31 December 2008 Expenditure

Nights in Australia

Country of residence New Zealand

Visitors

Total(a)

'000

'000

Average

Year ended 31 December 2009

Median

Visitors

Total(a)

$million

'000

'000

in Australia

Expenditure

Nights in Australia Average

Median

in Australia $million

1 007

14 132

14

7

1 536

1 005

13 471

13

7

424

8 692

20

5

797

332

7 253

22

5

715

Hong Kong

131

4 327

33

9

530

143

4 627

32

9

526

Singapore

234

5 274

23

7

800

250

5 713

23

7

830

Malaysia

154

5 967

39

10

709

192

6 776

35

8

813

Indonesia

85

3 574

42

11

399

97

3 886

40

11

425

Taiwan

73

3 279

45

8

245

92

4 303

47

8

331

Thailand

74

3 324

45

11

330

76

4 028

53

11

355

202

10 465

52

6

910

168

11 957

71

10

974

China

338

16 079

48

8

1 581

351

19 177

55

9

2 084

India

109

6 574

60

19

510

118

7 149

61

23

595

123

7 573

62

20

501

132

7 442

56

20

611

429

9 300

22

11

1 133

450

9 913

22

11

1 216

119

4 692

40

19

449

117

4 724

40

19

454

632

20 846

33

20

1 909

625

22 577

36

19

1 873 579

Japan

Korea

Other Asia USA Canada United Kingdom Germany

1 392

155

7 168

46

23

611

156

7 178

46

22

Scandinavia

81

3 455

43

20

348

81

3 318

41

20

322

France

81

3 750

46

19

293

89

4 759

53

20

348

Italy

57

2 545

45

19

208

53

2 389

45

19

200

Netherlands

52

2 143

41

26

193

49

2 150

44

25

180

Switzerland

38

1 595

42

25

168

41

1 546

38

25

189

Other Europe

192

9 490

49

22

844

179

8 867

50

20

816

Other countries

375

13 599

36

14

1 301

377

13 926

37

13

1 317

2 437

58 899

24

10

5 943

2 398

63 278

26

10

6 215

1 145

29 021

25

14

1 981

1 294

31 258

24

14

2 035

Business

878

10 475

12

6

1 767

756

9 871

13

5

1 568

Education

372

53 250

143

133

5 358

411

57 193

139

129

6 101

Employment

120

12 201

102

75

886

116

12 140

104

71

899

Other

215

4 000

19

5

371

199

3 388

17

2

328

Holiday

2 043

33 269

16

8

4 038

1 982

34 388

17

8

4 000

Visiting friends & relatives

Main purpose of journey (including backpackers) Holiday Visiting friends & relatives

Main purpose of journey (excluding backpackers)

1 099

27 292

25

14

1 827

1 248

29 737

24

14

1 913

Business

863

10 098

12

5

1 723

746

9 514

13

5

1 536

Education

306

43 157

141

129

4 505

347

47 729

137

125

5 218

Employment

103

10 056

98

64

737

98

9 613

98

63

732

Other

194

3 208

17

5

322

184

2 344

13

2

261

559

40 765

73

32

3 154

570

43 803

77

33

3 485

5 167

167 845

32

11

16 306

5 175

177 128

34

11

17 146

Backpackers Total

Base: All visitors aged 15 years and over. (a) Total nights in Australia are greater than the sum of nights in the States/Territories (Tables 12, 14, 21, 24, 26 & 27) because nights spent in transit are included.

International Visitors in Australia: December Quarter 2009

9


Table 2

Visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey, quarter ended 31 December 2008 and 2009 Quarter ended 31 December 2008 Nights in Australia Visitors

Total

'000

'000

Average

Quarter ended 31 December 2009 Nights in Australia

Expenditure

Median

in Australia

Visitors

Total

$million

'000

'000

Average

Expenditure

Median

in Australia $million

Country of residence New Zealand

273

4 101

15

7

392

273

3 666

13

7

381

Japan

105

2 205

21

5

247

89

2 045

23

5

202

Hong Kong

34

1 033

30

10

126

37

911

25

9

106

Singapore

69

1 467

21

7

210

75

1 836

25

7

231

Malaysia

43

1 430

33

11

158

51

1 359

26

8

156 109

Indonesia

23

825

36

10

85

28

1 029

37

13

Taiwan

19

809

42

7

59

20

978

48

6

77

Thailand

16

818

50

11

86

20

919

46

8

83

Korea

45

1 998

45

6

189

44

2 258

51

5

204

China

81

3 107

38

7

292

88

3 876

44

8

412

India

27

1 861

68

18

120

30

1 623

54

20

116

Other Asia

32

1 834

58

15

113

37

1 944

53

18

150

109

2 117

19

11

278

129

2 670

21

10

311

USA Canada

34

1 471

44

20

148

37

1 286

35

18

142

205

6 504

32

20

586

210

6 793

32

19

588

Germany

46

1 996

43

21

183

50

1 620

32

19

141

Scandinavia

27

951

35

19

98

31

1 054

34

19

114

France

23

955

41

18

86

28

1 270

45

18

101

Italy

15

879

59

23

73

17

840

48

19

66

Netherlands

18

574

32

26

63

18

759

43

26

64

Switzerland

12

442

37

23

51

15

437

30

24

55

Other Europe

60

2 716

45

22

250

59

2 925

49

18

260

Other countries

104

3 683

35

14

356

112

3 547

32

11

316

Holiday

714

17 030

24

10

1 790

732

17 511

24

9

1 775

Visiting friends & relatives

371

9 138

25

14

567

420

9 758

23

13

637

Business

197

2 589

13

5

424

192

3 029

16

5

420

67

11 061

166

147

1 150

76

11 789

155

137

1 284

Employment

28

3 181

114

83

242

23

2 544

108

77

188

Other

45

774

17

3

74

54

1 012

19

3

80

United Kingdom

Main purpose of journey (including backpackers)

Education

Main purpose of journey (excluding backpackers) 606

10 112

17

8

1 253

613

10 338

17

8

1 186

Visiting friends & relatives

Holiday

359

8 652

24

14

527

405

9 363

23

13

602

Business

193

2 463

13

5

412

189

2 879

15

5

410

55

9 352

170

150

981

64

9 994

155

138

1 104

Employment

24

2 482

103

74

196

20

2 055

103

69

157

Other

39

566

14

3

57

49

743

15

3

60

Backpackers

143

10 146

71

33

822

156

10 270

66

29

867

1 420

43 772

31

11

4 248

1 497

45 642

30

10

4 384

Education

Total

Base: All visitors aged 15 years and over.

10

Tourism Research Australia


Table 3

Visitors by country of residence and main purpose of journey,

year ended 31 December 2005 – 2009

Year ended 31 December 2005

2006

2007

2008

2009

'000

%

'000

%

'000

%

'000

%

'000

%

New Zealand

986

20

970

19

1 025

20

1 007

19

1 005

19

Japan

636

13

603

12

531

10

424

8

332

6

Hong Kong

143

3

140

3

133

3

131

3

143

3

Singapore

228

5

221

4

229

4

234

5

250

5

Malaysia

148

3

135

3

143

3

154

3

192

4

Indonesia

76

2

75

1

81

2

85

2

97

2

Taiwan

101

2

86

2

85

2

73

1

92

2

Thailand

71

1

68

1

76

1

74

1

76

1

Korea

228

5

238

5

232

4

202

4

168

3

China

272

5

296

6

340

7

338

7

351

7

India

63

1

79

2

89

2

109

2

118

2

Other Asia

76

2

88

2

108

2

123

2

132

3

413

8

428

8

429

8

429

8

450

9

97

2

104

2

109

2

119

2

117

2

660

13

686

13

643

12

632

12

625

12 3

Country of residence

USA Canada United Kingdom

142

3

143

3

146

3

155

3

156

Scandinavia

78

2

79

2

79

2

81

2

81

2

France

60

1

63

1

69

1

81

2

89

2

Italy

49

1

50

1

52

1

57

1

53

1

Netherlands

47

1

49

1

48

1

52

1

49

1

Germany

Switzerland

39

1

40

1

40

1

38

1

41

1

Other Europe

157

3

161

3

179

3

192

4

179

3

Other countries

275

5

299

6

329

6

375

7

377

7

Holiday

2 705

54

2 639

52

2 579

50

2 437

47

2 398

46

Visiting friends & relatives

Main purpose of journey (including backpackers) 1 037

21

1 045

20

1 097

21

1 145

22

1 294

25

Business

771

15

823

16

873

17

878

17

756

15

Education

285

6

328

6

349

7

372

7

411

8

75

1

101

2

115

2

120

2

116

2

173

3

164

3

184

4

215

4

199

4

Holiday

2 331

46

2 247

44

2 184

42

2 043

40

1 982

38

Visiting friends & relatives

999

20

999

20

1 048

20

1 099

21

1 248

24

Business

760

15

803

16

856

16

863

17

746

14

Education

236

5

273

5

285

5

306

6

347

7

61

1

77

2

91

2

103

2

98

2

161

3

156

3

167

3

194

4

184

4

499

10

545

11

566

11

559

11

570

11

5 046 Total Base: All visitors aged 15 years and over.

Note: Rounded percentages may not sum to 100.

100

5 099

100

5 197

100

5 167

100

5 175

100

Employment Other Main purpose of journey (excluding backpackers)

Employment Other Backpackers

International Visitors in Australia: December Quarter 2009

11


Table 4

Visitors by country of residence and main purpose of journey,

quarter ended 31 December 2005 – 2009 Quarter ended 31 December 2005 '000 %

Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries

2006 '000 %

2007 '000 %

2008 '000 %

2009 '000 %

252

18

258

17

266

18

273

19

273

18

170

12

160

11

139

10

105

7

89

6

38

3

36

2

32

2

34

2

37

2

66

5

68

5

68

5

69

5

75

5

39

3

40

3

41

3

43

3

51

3

22

2

24

2

26

2

23

2

28

2

20

1

19

1

18

1

19

1

20

1

16

1

16

1

18

1

16

1

20

1

60

4

71

5

58

4

45

3

44

3

74

5

79

5

90

6

81

6

88

6

17

1

20

1

24

2

27

2

30

2

20

1

25

2

28

2

32

2

37

2

103

7

109

7

112

8

109

8

129

9

29

2

30

2

32

2

34

2

37

2

219

16

251

17

211

14

205

14

210

14

44

3

44

3

45

3

46

3

50

3

26

2

27

2

27

2

27

2

31

2

18

1

18

1

20

1

23

2

28

2

16

1

16

1

16

1

15

1

17

1

16

1

17

1

16

1

18

1

18

1

13

1

15

1

14

1

12

1

15

1

53

4

55

4

59

4

60

4

59

4

77

5

88

6

94

6

104

7

112

7

Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other

772

55

814

55

754

52

714

50

732

49

324

23

340

23

351

24

371

26

420

28

197

14

208

14

215

15

197

14

192

13

55

4

63

4

68

5

67

5

76

5

17

1

22

1

22

2

28

2

23

2

43

3

40

3

45

3

45

3

54

4

669

47

699

47

644

44

606

43

613

41

Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers Total Base: Note:

12

314

22

326

22

334

23

359

25

405

27

194

14

205

14

211

15

193

14

189

13

44

3

52

4

55

4

55

4

64

4

13

1

15

1

19

1

24

2

20

1

41

3

37

3

40

3

39

3

49

3

134

9

151

10

151

10

143

10

156

10

1 409

100

1 486

100

1 454

100

1 420

100

1 497

100

All visitors aged 15 years and over.

Rounded percentages may not sum to 100.

Tourism Research Australia


Table 5

Visitor nights

(a)

by country of residence and main purpose of journey,

year ended 31 December 2005 – 2009 Year ended 31 December 2005 '000 Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries

%

2006 '000

%

2007 '000

%

2008 '000

%

2009 '000

%

14 427

11

13 713

9

13 789

9

14 132

8

13 471

8

10 289

8

10 879

7

11 214

7

8 692

5

7 253

4 3

3 317

2

4 106

3

4 229

3

4 327

3

4 627

4 936

4

5 228

3

5 156

3

5 274

3

5 713

3

4 756

4

5 045

3

5 276

3

5 967

4

6 776

4

2 957

2

3 419

2

3 373

2

3 574

2

3 886

2

2 003

1

2 349

2

2 682

2

3 279

2

4 303

2

2 804

2

2 912

2

3 261

2

3 324

2

4 028

2

7 796

6

10 577

7

10 824

7

10 465

6

11 957

7

11 238

8

14 147

9

14 893

9

16 079

10

19 177

11

2 924

2

3 928

3

4 826

3

6 574

4

7 149

4

3 518

3

4 134

3

5 313

3

7 573

5

7 442

4

8 869

7

10 358

7

9 919

6

9 300

6

9 913

6

3 672

3

4 392

3

4 316

3

4 692

3

4 724

3

21 602

16

23 371

15

21 318

13

20 846

12

22 577

13

5 443

4

7 031

5

6 751

4

7 168

4

7 178

4

2 995

2

3 399

2

3 137

2

3 455

2

3 318

2

2 118

2

3 199

2

3 506

2

3 750

2

4 759

3

1 638

1

2 103

1

1 970

1

2 545

2

2 389

1

1 742

1

1 947

1

2 248

1

2 143

1

2 150

1

1 612

1

1 745

1

1 688

1

1 595

1

1 546

1

6 629

5

7 696

5

7 562

5

9 490

6

8 867

5

8 144

6

9 341

6

10 972

7

13 599

8

13 926

8

Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other

53 103

39

58 523

38

59 437

38

58 899

35

63 278

36

24 361

18

26 713

17

27 387

17

29 021

17

31 258

18

9 534

7

11 310

7

10 407

7

10 475

6

9 871

6

36 932

27

44 835

29

46 263

29

53 250

32

57 193

32

8 051

6

11 017

7

11 079

7

12 201

7

12 140

7

3 445

3

2 621

2

3 647

2

4 000

2

3 388

2

32 472

24

33 464

22

34 548

22

33 269

20

34 388

19

23 146

17

25 159

16

25 682

16

27 292

16

29 737

17

8 977

7

10 630

7

9 876

6

10 098

6

9 514

5

29 904

22

36 997

24

37 434

24

43 157

26

47 729

27

Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers Total Base: Note: (a)

6 121

5

7 073

5

7 793

5

10 056

6

9 613

5

2 872

2

2 412

2

2 490

2

3 208

2

2 344

1

31 935

24

39 284

25

40 396

26

40 765

24

43 803

25

135 426

100

155 020

100

158 220

100

167 845

100

177 128

100

All visitors aged 15 years and over.

Rounded percentages may not sum to 100.

Total nights in Australia are greater than the sum of nights in the States/Territories (Tables 12, 14, 21, 24, 26 & 27) because nights spent in transit are included.

International Visitors in Australia: December Quarter 2009

13


Table 6

Visitor nights by country of residence and main purpose of journey,

quarter ended 31 December 2005 – 2009 Quarter ended 31 December 2005

Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries

2006

'000

%

2007

'000

%

2008

'000

%

2009

'000

%

'000

%

4 109

11

3 864

9

3 505

9

4 101

9

3 666

8

2 644

7

2 689

6

2 849

7

2 205

5

2 045

4

888

2

892

2

722

2

1 033

2

911

2

1 670

4

1 824

4

1 648

4

1 467

3

1 836

4

1 144

3

1 244

3

1 059

3

1 430

3

1 359

3

722

2

1 091

3

950

2

825

2

1 029

2

463

1

422

1

429

1

809

2

978

2

672

2

684

2

722

2

818

2

919

2

1 793

5

2 797

7

2 250

6

1 998

5

2 258

5

2 176

6

3 411

8

2 987

7

3 107

7

3 876

8

850

2

993

2

1 347

3

1 861

4

1 623

4

867

2

1 041

2

1 263

3

1 834

4

1 944

4

2 224

6

2 317

5

2 668

7

2 117

5

2 670

6

1 173

3

1 271

3

1 294

3

1 471

3

1 286

3

6 650

18

7 853

18

6 278

16

6 504

15

6 793

15

1 515

4

1 546

4

1 522

4

1 996

5

1 620

4

874

2

928

2

811

2

951

2

1 054

2

562

2

1 032

2

916

2

955

2

1 270

3

794

2

687

2

623

2

879

2

840

2

576

2

629

1

725

2

574

1

759

2

449

1

639

1

556

1

442

1

437

1

2 032

5

2 312

5

2 157

5

2 716

6

2 925

6

2 479

7

2 813

7

3 140

8

3 683

8

3 547

8

14 971

40

17 383

40

16 540

41

17 030

39

17 511

38

8 020

21

8 861

21

7 477

18

9 138

21

9 758

21

2 747

7

3 154

7

2 878

7

2 589

6

3 029

7

8 601

23

10 077

23

10 910

27

11 061

25

11 789

26

2 299

6

2 674

6

1 895

5

3 181

7

2 544

6

691

2

829

2

720

2

774

2

1 012

2

Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other

9 491

25

10 484

24

10 008

25

10 112

23

10 338

23

7 669

21

8 408

20

6 993

17

8 652

20

9 363

21

2 592

7

2 940

7

2 747

7

2 463

6

2 879

6

6 979

19

8 383

20

8 932

22

9 352

21

9 994

22

1 685

5

1 617

4

1 466

4

2 482

6

2 055

5

611

2

781

2

485

1

566

1

743

2

8 302

22

10 365

24

9 790

24

10 146

23

10 270

23

37 329

100

42 978

100

40 420

100

43 772

100

45 642

100

Backpackers

Total Base: Note:

14

All visitors aged 15 years and over.

Rounded percentages may not sum to 100.

Tourism Research Australia


Table 7

Visitors by country of residence and main purpose of journey by first or return visit Year ended 31 December 2009 First visit '000

Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers Total

Return visit %

'000

Total visitors %

'000

64

6

942

94

1 005

181

54

152

46

332

43

30

99

70

143

45

18

205

82

250

49

25

143

75

192

28

29

69

71

97

56

61

36

39

92

28

37

48

63

76

109

65

59

35

168

174

50

177

50

351

66

57

51

43

118

54

41

78

59

132

245

54

206

46

450

61

52

56

48

117

263

42

362

58

625

87

56

69

44

156

48

60

33

40

81

56

63

33

37

89

32

61

21

39

53

25

50

25

50

49

21

52

19

48

41

100

56

79

44

179

139

37

239

63

377

1 200

50

1 198

50

2 398

314

24

979

76

1 294

205

27

551

73

756

163

40

248

60

411

38

32

79

68

116

55

28

144

72

199

907

46

1 075

54

1 982

290

23

958

77

1 248

199

27

547

73

746

120

35

227

65

347

27

27

71

73

98

48

26

136

74

184

386

68

184

32

570

1 975

38

3 199

62

5 175

Base: All visitors aged 15 years and over. Note: Rounded percentages may not sum to 100. Total visitors includes ‘not stated’ responses.

International Visitors in Australia: December Quarter 2009

15


Table 8

Visitors by country of residence and main purpose of journey

by type of travel arrangements

Year ended 31 December 2009 Package tour visitors

Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers

Total Base:

16

Non-package tour visitors

Group tour '000

Non-group '000

Total '000

Group tour '000

Non-group '000

Total '000

Total visitors '000

6

93

99

5

901

907

1 005

51

123

174

4

155

159

332

6

8

14

2

127

129

143

6

16

22

2

226

227

250

5

14

20

1

172

173

192

8

4

12

1

84

85

97

31

6

37

1

55

56

92

3

0

4

0

72

73

76 168

35

13

49

3

116

119

131

11

142

5

204

209

351

2

7

10

1

106

108

118

2

3

5

1

126

127

132

17

38

55

5

391

396

450

2

8

10

1

107

108

117

7

53

60

3

563

565

625

3

18

21

1

134

135

156

2

11

13

1

67

67

81

2

10

12

1

76

77

89

1

9

9

0

43

43

53

1

5

7

1

42

42

49

1

6

7

1

32

34

41

3

14

17

1

162

163

179

3

19

22

4

351

355

377

289

398

687

19

1 692

1 711

2 398

1

28

29

1

1 263

1 264

1 294

19

35

54

14

688

702

756

9

16

25

4

382

386

411

0

2

3

2

112

114

116

10

10

20

6

173

179

199

286

375

661

15

1 305

1 321

1 982

1

28

28

1

1 219

1 219

1 248

19

35

54

13

679

692

746

6

12

19

3

326

329

347

0

2

2

1

95

96

98

9

10

20

6

158

164

184

6

29

35

6

529

535

570

327

491

819

46

4 311

4 356

5 175

All visitors aged 15 years and over.

Tourism Research Australia


Table 9

Visitors by country of residence and main purpose of journey

by State/Territory visited(a)

Year ended 31 December 2009 New South Wales

Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers

Victoria

'000

%

'000

%

Queensland

South Australia

'000

%

'000

%

357

13

231

15

398

20

37

10

130

5

40

3

205

10

9

2

84

3

39

3

38

2

10

3

73

3

75

5

43

2

11

3

43

2

73

5

41

2

10

3

43

2

37

2

16

1

3

1

60

2

26

2

50

3

5

1

43

2

22

1

8

0

4

1

132

5

33

2

62

3

6

2

236

9

163

11

153

8

14

4

55

2

51

3

27

1

4

1

59

2

42

3

21

1

7

2

305

11

130

8

157

8

33

9

83

3

38

2

51

3

13

4

377

14

201

13

247

13

73

20

108

4

59

4

81

4

32

9

54

2

29

2

41

2

10

3

61

2

29

2

44

2

15

4

37

1

24

2

25

1

10

3

32

1

22

1

24

1

9

2

28

1

16

1

20

1

9

3

119

4

64

4

73

4

19

5

191

7

89

6

144

7

18

5

55

1 383

51

734

48

1 245

63

199

585

22

365

24

366

19

79

22

391

14

220

14

165

8

36

10

208

8

144

9

119

6

31

9

50

2

31

2

32

2

9

3

94

3

36

2

41

2

7

2

1 046

39

541

35

964

49

121

34

555

20

346

23

341

17

73

20

385

14

217

14

161

8

36

10

158

6

111

7

76

4

22

6

38

1

23

2

22

1

6

2

82

3

32

2

34

2

4

1

447

16

259

17

370

19

99

27

Total 2 711 100 1 531 100 1 968 100 Base: All visitors aged 15 years and over. Note: Rounded shares may sum to more than 100. Visitors by State or Territory sum to more than total visitors because some visitors stopover in more than one State or Territory. (a) Visitors who spent at least one night in the State/Territory.

International Visitors in Australia: December Quarter 2009

361

100 Continued...

17


Table 9 (continued)

Visitors by country of residence and main purpose of journey by State/Territory visited(a) Year ended 31 December 2009

Western Australia Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers

Tasmania

Northern Territory

'000

%

'000

%

'000

%

'000

%

64

9

13

10

18

5

14

9

24

4

5

4

26

8

4

3

12

2

5

4

4

1

3

2

75

11

5

4

8

2

4

2

59

8

5

4

3

1

5

3

23

3

1

1

2

1

2

2

6

1

4

3

4

1

4

2

11

2

2

2

1

0

3

2

10

1

3

2

4

1

6

4

9

1

6

4

1

0

11

7

14

2

2

1

1

0

4

3

17

3

1

1

7

2

5

4

42

6

16

12

33

10

18

12

17

2

6

4

11

3

6

4

157

23

22

16

65

19

23

15

27

4

9

7

39

12

10

6

12

2

6

4

12

3

5

3

13

2

4

3

22

7

4

2

7

1

3

2

16

5

2

1

10

1

3

2

11

3

4

2

10

1

3

2

13

4

3

2

27

4

6

4

23

7

8

5

48

7

8

5

13

4

9

6

318

46

77

55

255

76

72

47

195

28

31

22

26

8

36

23

86

12

12

8

21

6

20

13

46

7

15

10

16

5

20

13

30

4

3

2

11

3

4

2

18

3

1

1

8

2

3

2

243

35

49

35

151

45

46

30

185

27

28

20

21

6

34

22

85

12

12

8

21

6

19

12

37

5

8

6

4

1

15

10

25

4

2

2

8

2

2

2

16

2

1

1

5

2

2

1

103

15

39

28

126

38

36

23

155

100

Total 694 100 139 100 336 100 Base: All visitors aged 15 years and over. Note: Rounded shares may sum to more than 100. Visitors by State or Territory sum to more than total visitors because some visitors stopover in more than one State or Territory. (a) Visitors who spent at least one night in the State/Territory.

18

Australian Capital Territory

Tourism Research Australia


Table 10

Visitors by country of residence and main purpose of journey

for selected regions

(a)

Year ended 31 December 2009

Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers

Total Base: Note: (a)

Sydney

Melbourne

Brisbane

Gold Coast

Tropical North Queensland

'000

'000

'000

'000

'000

314

206

156

204

34

125

38

28

116

89

83

38

20

16

14

71

72

25

22

3

39

71

16

27

1

41

36

9

8

1

59

25

34

24

7

40

21

4

3

1

129

32

33

32

12

231

162

63

102

41

54

49

14

11

8

56

40

15

5

3

287

122

61

33

83

77

34

29

15

25

348

178

139

78

121

102

55

50

18

48

51

28

24

13

24

59

28

26

11

25

35

23

11

5

15

30

19

13

7

15

27

16

12

6

11

111

60

42

22

39

180

84

89

35

33

1 328

698

495

589

528

521

328

198

125

49

374

209

112

36

23

192

139

68

44

31

45

29

17

7

8

90

34

23

12

11

1 002

510

304

483

343

493

310

182

116

41

369

206

109

36

22

144

107

44

26

11

34

21

11

5

3

78

30

19

9

6

430

253

245

139

224

2 550

1 437

913

813

All visitors aged 15 years and over. Numbers sum to more than total visitors because some visitors stopover in more than one region. Visitors who spent at least one night in the region.

International Visitors in Australia: December Quarter 2009

650

Continued...

19


Table 10 (continued)

Visitors by country of residence and main purpose of journey

for selected regions

(a)

Year ended 31 December 2009

Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers

Total Base: Note: (a)

20

Adelaide

Perth

Hobart

Darwin

Alice Springs

'000

'000

'000

'000

'000

34

58

9

14

5

7

23

4

3

3

9

12

5

1

3

11

74

4

6

1

10

59

5

3

0

3

22

1

2

0

5

6

4

2

3

4

11

1

1

0

6

10

2

2

3

14

9

4

0

0 0

3

13

0

1

6

16

0

6

0

30

40

13

12

18

11

17

5

6

6

65

154

17

28

38

29

26

8

23

23

9

11

5

4

7

15

12

3

12

17

9

7

3

6

9

8

9

3

7

7

8

10

2

5

8

18

25

5

13

10

15

46

6

8

4

182

310

68

114

137

68

188

22

13

10

34

82

7

17

2

29

45

11

8

9

8

27

2

6

5

6

18

1

7

3

109

237

43

55

67

62

179

19

11

7

33

81

7

17

2

21

37

6

2

2

5

22

2

4

3

4

16

1

4

1

93

99

35

71

85

328

670

112

166

166

All visitors aged 15 years and over. Numbers sum to more than total visitors because some visitors stopover in more than one region. Visitors who spent at least one night in the region.

Tourism Research Australia


Table 11

Visitors by country of residence and main purpose of journey by type of transport used between stopovers Year ended 31 December 2009

Aircraft

Long distance train

'000

'000

'000

'000

'000

'000

96

89

6

6

98

28

Private or company car Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers

Total Base:

All visitors aged 15 years and over.

International Visitors in Australia: December Quarter 2009

Self-drive van, Taxi or motor-home or chauffeur Rental car campervan driven hire car

14

5

0

2

105

5

9

9

0

3

35

4

15

24

1

3

35

2

14

11

0

1

30

3

5

1

0

1

22

1

7

6

0

0

32

3

6

2

0

0

13

1

18

2

0

1

61

8

21

4

0

2

147

2

10

2

0

1

26

1

19

2

0

1

24

3

50

42

3

5

160

17

20

15

3

2

52

9

121

87

24

7

259

36

23

28

15

1

76

15

12

13

4

1

36

8

15

15

7

2

42

6

6

11

1

0

29

3

9

10

5

1

23

4

7

10

5

1

21

2

31

23

8

4

72

11

47

18

4

3

88

8

223

297

73

23

907

110

231

77

9

5

254

39

36

29

1

10

159

5

55

16

4

8

106

17

19

5

2

2

37

5

9

3

1

1

22

2

147

228

37

16

651

52

219

68

7

5

225

32

34

28

1

9

154

3

39

7

1

6

57

7

14

3

0

2

26

2

7

3

0

1

16

1

113

90

43

11

355

81

573

427

89

49

1 485

178

Continued...

21


Table 11 (continued)

Visitors by country of residence and main purpose of journey

by type of transport used between stopovers Year ended 31 December 2009

Long distance coach or bus

Ship, boat or ferry

Local public transport

Hotel or motel shuttle/ courtesy bus

Charter/ tour bus

Four wheel drive

Other

'000

'000

'000

'000

'000

'000

'000

13

9

15

3

9

1

2

7

4

11

1

9

0

2

Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other

3

1

2

1

2

0

1

2

3

2

1

3

0

0

5

1

5

1

4

0

0

1

1

2

0

2

0

0

3

3

5

1

13

0

0

2

1

2

0

1

0

0

11

2

8

1

4

0

0

5

2

2

1

36

0

1

2

1

3

0

1

0

0

1

0

3

0

1

0

0

21

21

9

3

19

1

2

13

9

5

2

6

1

1

68

46

23

4

38

3

8

26

18

6

1

21

1

3

17

12

5

0

9

0

1

13

9

5

0

8

1

1

7

8

3

0

7

0

0

8

7

2

1

8

0

0

8

7

1

0

6

0

1

21

13

7

1

10

1

2

12

6

7

1

3

1

1

208

142

81

17

180

8

20

24

21

20

1

13

1

2

4

5

6

3

7

0

1

24

12

20

1

15

1

3

7

4

5

0

3

0

1

4

2

1

0

2

0

0

45

52

32

12

112

3

5

15

15

17

0

8

1

1

3

5

5

3

7

0

1

7

2

12

0

6

0

1

2

2

3

0

1

0

0

0

1

1

0

1

0

0

Backpackers

199

109

63

6

85

6

19

Total

270

186

132

23

219

10

27

Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other

Base:

22

All visitors aged 15 years and over.

Tourism Research Australia


Table 12

Visitor nights by country of residence and main purpose of journey by State/Territory visited Year ended 31 December 2009 New South Wales

Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other

Victoria

'000

%

'000

3 609

6

2 097

2 380

4

1 026

1 662

3

1 091

1 363

2

1 996

830

1

1 280 1 256

Queensland %

South Australia Western Australia

'000

%

'000

%

'000

5

5 167

13

3

2 393

6

3

708

2

299

5

527

1

179

2 498

7

580

1

448

2

1 258

3

346

1

2

482

1

1 685

4

1 657

3

1 065

3

259

5 594

9

1 232

3

%

385

5

1 641

8

256

4

867

4

4

461

2

2

1 423

7

6

1 827

9

76

1

678

3

92

1

520

2

1

145

2

635

3

3 609

9

272

4

758

4 2

8 552

14

6 327

16

1 846

5

1 168

16

428

2 095

3

3 307

9

871

2

111

2

605

3

2 585

4

1 990

5

803

2

409

6

1 268

6

3 916

6

1 855

5

2 115

5

397

5

903

4

1 704

3

740

2

1 270

3

209

3

484

2

7 462

12

3 663

10

5 467

14

1 070

15

3 805

18

2 178

4

967

3

2 240

6

326

5

822

4

976

2

607

2

1 078

3

89

1

290

1

1 494

2

760

2

1 355

3

239

3

525

2

952

2

631

2

443

1

161

2

73

0

724

1

325

1

523

1

58

1

327

2

457

1

155

0

479

1

68

1

236

1

3 571

6

1 506

4

1 932

5

366

5

1 031

5

4 995

8

2 787

7

3 378

9

402

6

1 785

8

20 643

34

9 629

25

19 586

50

2 130

29

7 301

34

10 419

17

7 653

20

6 172

16

1 249

17

4 554

21

3 560

6

2 444

6

1 188

3

428

6

1 725

8

21 818

36

15 708

41

9 042

23

2 731

38

4 758

22

3 558

6

2 309

6

2 392

6

556

8

2 608

12

1 295

2

625

2

694

2

132

2

444

2

11 746

19

5 793

15

9 581

25

1 177

16

4 285

20

10 035

16

7 391

19

5 677

15

1 197

17

4 311

20

3 390

6

2 375

6

1 152

3

423

6

1 670

8

18 672

30

13 822

36

6 395

16

2 347

32

4 088

19

2 870

5

1 747

5

1 847

5

403

6

2 170

10

1 014

2

539

1

303

1

74

1

329

2

Backpackers

13 566

22

6 701

17

14 121

36

1 604

22

4 539

21

Total

61 293

100

38 368

100

39 075

100

7 225

100

21 391

100

Base: Note:

All visitors aged 15 years and over. Rounded percentages may not sum to 100.

International Visitors in Australia: December Quarter 2009

Continued...

23


Table 12 (continued)

Visitor nights by country of residence and main purpose of journey

by State/Territory visited Year ended 31 December 2009 Australian Tasmania '000

Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers

Total Base: Note: (a)

24

Northern Territory %

'000

%

125

5

321

9

114

4

80

2

Capital Territory '000

Total nights(a)

%

'000

%

72

2

13 418

8

131

4

7 246

4 3

82

3

67

2

255

8

4 624

68

3

59

2

96

3

5 710

3

369

14

61

2

158

5

6 772

4 2

6

0

46

1

195

6

3 884

133

5

83

2

47

2

4 298

2

111

4

93

3

61

2

4 027

2

143

5

159

4

181

6

11 948

7

233

9

29

1

589

20

19 173

11 4

26

1

51

1

81

3

7 147

67

3

167

5

151

5

7 441

4

155

6

278

8

208

7

9 827

6

118

4

130

4

43

1

4 697

3

283

11

541

15

164

5

22 455

13

136

5

359

10

88

3

7 118

4

70

3

95

3

89

3

3 294

2

70

3

244

7

47

2

4 734

3 1

22

1

92

3

10

0

2 383

51

2

116

3

8

0

2 132

1

52

2

78

2

11

0

1 536

1

65

2

300

8

55

2

8 826

5

141

5

151

4

266

9

13 906

8

945

36

2 181

61

469

16

62 886

36

460

17

284

8

421

14

31 211

18

91

3

297

8

110

4

9 842

6

1 001

38

280

8

1 827

61

57 167

32

107

4

422

12

161

5

12 113

7

35

1

134

4

18

1

3 378

2

477

18

903

25

270

9

34 233

19

430

16

252

7

410

14

29 703

17

90

3

294

8

92

3

9 487

5

728

28

146

4

1 526

51

47 724

27

98

4

318

9

139

5

9 593

5

30

1

40

1

11

0

2 340

1

784

30

1 645

46

558

19

43 517

25

2 639

100

3 598

100

3 005

100

176 597

100

All visitors aged 15 years and over.

Rounded shares may sum to more than 100.

Total nights are less than visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded.

Tourism Research Australia


Table 13

Visitor nights by country of residence and main purpose of journey

for selected regions

Year ended 31 December 2009

Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries

Sydney

Melbourne

Brisbane

Gold Coast

Tropical North Queensland

'000

'000

'000

'000

'000

2 799

1 606

1 356

2 103

311

2 172

910

640

905

576

1 564

1 041

486

79

61

1 307

1 863

323

107

15

661

2 293

376

154

4

1 090

1 218

158

91

31

1 176

430

1 210

204

129

1 418

1 000

156

27

21

5 155

1 095

1 964

459

521 125

7 793

6 225

1 172

426

2 006

3 166

515

119

83

2 370

1 876

568

24

40

3 078

1 565

590

425

484

1 184

570

412

161

248

5 893

2 818

1 854

735

1 107

1 666

667

583

213

651

734

529

216

177

304 339

1 189

611

441

116

808

533

104

98

134

531

237

111

61

168

297

110

117

57

107

3 075

1 319

689

386

396

4 262

2 557

1 518

587

357

17 034

7 956

5 889

3 908

4 525

8 542

6 473

2 835

1 317

432

3 065

2 201

607

172

114

19 344

15 045

5 130

1 765

732

3 042

2 013

911

391

222

1 199

549

186

161

187

10 186

4 796

2 622

3 030

1 975

8 251

6 252

2 637

1 237

373

2 906

2 138

587

171

105

16 795

13 362

3 957

1 222

424

2 450

1 580

684

376

124

950

472

69

129

57

Backpackers

10 688

5 638

5 002

1 550

3 153

Total

52 226

34 237

15 558

7 715

Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other

Base:

All visitors aged 15 years and over.

International Visitors in Australia: December Quarter 2009

6 213

Continued...

25


Table 13 (continued)

Visitor nights by country of residence and main purpose of journey

for selected regions

Year ended 31 December 2009

Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other

Adelaide

Perth

Hobart

Darwin

Alice Springs

'000

'000

'000

'000

'000

293

875

64

190

60

158

735

65

18

18

287

447

54

20

10

162

1 318

39

32

3

444

1 792

238

52

0

76

626

4

39

1

59

406

29

38

13

133

504

48

91

0

195

672

80

58

60

1 163

423

196

26

0

109

552

5

27

24

399

987

11

50

1

312

706

80

79

117

170

361

66

72

28

856

3 026

125

212

123

248

473

57

156

78

54

237

49

56

19

201

297

23

120

70

110

60

14

32

23

31

146

16

50

33

35

154

24

22

22

321

786

43

149

92

320

1 424

94

85

26

1 543

5 307

385

907

558

1 033

3 832

263

147

50

358

1 074

55

159

25

2 648

4 595

631

166

41

464

1 832

68

218

128

90

366

24

77

21

876

3 321

217

356

190

988

3 627

243

135

39

354

1 057

54

158

24

2 272

3 995

443

83

13

339

1 540

62

163

106

61

277

22

34

1

Backpackers

1 246

3 187

385

745

448

Total

6 136

17 006

1 425

1 674

821

Base:

26

All visitors aged 15 years and over.

Tourism Research Australia


Table 14

Visitor nights by country of residence and main purpose of journey

by type of accommodation used

Year ended 31 December 2009

Hotel, resort, motel, motor inn '000 Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers

Total Base: na

Rented house/ Backpacker apartment/ Home of friend hotel/hostel flat/unit or relative

Caravan park/ commercial camping ground

Caravan/ camping by the side of the road

'000

'000

'000

'000

'000

2 892

271

3 022

5 444

315

38

1 219

477

2 925

657

41

19

511

123

2 006

906

12

1

1 012

71

2 268

966

17

9

610

153

3 483

1 699

9

0

355

19

1 792

863

0

7

329

399

2 117

634

70

7

241

45

2 265

873

8

1

768

729

7 169

1 296

234

4

1 603

64

11 240

4 006

2

0

840

68

3 652

2 111

11

1

347

38

3 207

2 915

7

0

2 505

603

2 226

2 788

96

72

719

751

1 157

1 325

98

85

2 965

3 929

4 646

8 732

671

202

935

1 975

1 139

1 213

510

160

439

832

781

614

84

43

376

1 343

1 168

672

356

190

357

304

853

589

54

23

326

587

321

542

156

63

297

239

121

270

193

55

850

1 511

3 124

2 129

238

68

1 303

532

4 488

5 011

149

76

12 187

12 212

15 703

14 313

2 652

844

2 059

406

1 933

25 607

250

75

4 895

59

2 403

876

36

12

1 295

1 330

36 460

3 731

161

79

909

741

7 263

1 300

157

49

451

315

1 406

428

77

69

11 104

na

7 983

11 125

1 211

213

1 997

na

1 789

24 813

217

48

4 845

na

2 258

857

28

11

1 094

na

31 718

3 383

54

17

793

na

6 347

1 015

88

4

426

na

1 091

339

9

8

1 538

15 064

13 980

4 723

1 725

827

21 796

15 064

65 167

46 255

3 332

1 128

All visitors aged 15 years and over.

Not applicable.

International Visitors in Australia: December Quarter 2009

Continued...

27


Table 14 (continued)

Visitor nights by country of residence and main purpose of journey

by type of accommodation used Year ended 31 December 2009

Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers

Total Base: (a)

28

Guest house, bed and breakfast

Boat, houseboat, cabin cruiser or cruise ship

Educational institution

Homestay

Other

Total nights(a)

'000

'000

'000

'000

'000

'000

62

73

138

79

743

13 418

25

3

248

1 340

81

7 246

27

2

483

492

12

4 624

18

28

495

269

265

5 710

5

2

524

104

45

6 772

21

19

216

356

52

3 884

4

2

126

416

81

4 298

8

2

153

288

74

4 027

69

1

211

1 189

217

11 948 19 173

31

8

519

1 141

71

28

8

180

123

92

7 147

17

6

276

310

194

7 441

76

83

953

120

233

9 827

49

58

242

55

126

4 697 22 455

147

129

264

162

377

100

36

117

655

236

7 118

9

40

273

137

36

3 294

50

54

95

337

77

4 734

27

10

46

106

14

2 383

19

17

21

44

36

2 132

8

8

16

324

5

1 536

116

42

198

366

166

8 826

51

30

738

1 108

360

13 906

577

338

252

1 811

1 322

62 886

105

18

17

50

96

31 211

67

144

77

160

796

9 842

108

23

6 040

7 079

230

57 167

60

130

116

234

925

12 113

48

8

30

185

222

3 378

303

184

177

740

530

34 233

98

10

13

39

87

29 703

67

143

65

108

788

9 487

75

8

4 666

5 876

207

47 724

35

76

101

133

774

9 593

36

2

22

121

147

2 340

352

238

1 486

2 502

1 059

43 517

967

661

6 531

9 519

3 592

176 597

All visitors aged 15 years and over. Total nights in accommodation are less than visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded.

Tourism Research Australia


Table 15

Expenditure for package tour visitors by country of residence

and main purpose of journey by expenditure category

Year ended 31 December 2009

Package tour(a) Total Average $million $ Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries

Other pre-payments Total Average $million $

Expenditure within Australia Total Average $million $

Number of package tour Total Average visitors $million $ '000

118

1 190

8

83

93

939

219

2 213

99

525

3 018

13

76

163

939

701

4 032

174

27

1 932

2

138

21

1 528

50

3 597

14

36

1 617

1

61

17

747

54

2 425

22 20

32

1 647

0

18

13

652

45

2 317

28

2 336

1

113

14

1 205

43

3 653

12

78

2 113

0

7

23

630

101

2 750

37

8

2 011

2

415

8

2 005

17

4 431

4

121

2 481

1

23

43

881

165

3 386

49

451

3 180

9

66

255

1 799

716

5 045

142

34

3 544

0

21

7

702

41

4 267

10

10

1 997

0

58

4

881

14

2 936

5

338

6 192

16

288

68

1 238

421

7 718

55

57

5 959

2

217

15

1 592

75

7 768

10

346

5 797

7

124

96

1 613

450

7 534

60

138

6 623

4

202

52

2 484

194

9 310

21

71

5 304

1

63

27

2 034

100

7 401

13

71

5 891

2

201

22

1 806

95

7 897

12

77

8 067

1

60

13

1 330

90

9 456

9

43

6 369

0

71

17

2 544

61

8 984

7

71

9 942

3

391

20

2 834

93

13 167

7

105

6 343

5

294

36

2 159

145

8 795

17

68

3 075

23

1 051

42

1 897

133

6 023

22

Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other

2 396 95 153 147 6 55

3 487 3 221 2 828 5 860 2 459 2 726

48 2 11 42 0 2

70 65 199 1 659 15 86

840 40 63 97 4 24

1 223 1 375 1 164 3 892 1 406 1 202

3 284 137 227 286 10 81

4 779 4 661 4 191 11 412 3 880 4 014

687 29 54 25 3 20

Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other

2 286 92 152 92 5 54

3 458 3 239 2 834 4 941 2 224 2 728

41 2 11 31 0 2

62 67 198 1 680 20 89

746 38 63 64 2 23

1 128 1 339 1 167 3 443 913 1 171

3 073 132 226 188 6 78

4 648 4 645 4 200 10 064 3 157 3 987

661 28 54 19 2 20

171

4 911

17

484

133

3 821

321

9 216

35

Backpackers

Total 2 852 3 484 104 127 1 069 1 306 4 025 4 917 819 Base: All visitors aged 15 years and over. (a) Expenditure on package tours includes pre-paid international airfares and expenditure on accommodation and other tour components in Australia and other countries.

International Visitors in Australia: December Quarter 2009

29


Table 16

Expenditure for non-package tour visitors by country of residence and main

purpose of journey by expenditure category

Year ended 31 December 2009 Pre-paid international airfares(a) Total Average $million

Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries

Other pre-payments Total Average

Expenditure within Australia Total Average

Total Average

$

$million

$

$million

$

$million

Number of non-package tour visitors

$

'000

441

487

136

150

1 155

1 274

1 732

1 910

907

266

1 677

99

623

440

2 772

805

5 072

159

133

1 031

70

542

432

3 359

635

4 932

129

204

897

154

677

658

2 892

1 016

4 467

227

136

790

157

909

643

3 721

936

5 419

173

79

924

85

1 002

324

3 804

488

5 730

85

65

1 167

34

619

273

4 910

372

6 695

56

73

1 011

54

742

292

4 019

419

5 771

73

150

1 256

97

810

833

6 977

1 080

9 043

119

232

1 108

222

1 063

1 597

7 644

2 051

9 815

209

145

1 341

113

1 048

475

4 408

733

6 797

108

138

1 089

91

718

515

4 058

745

5 865

127

813

2 053

195

494

938

2 369

1 946

4 916

396

242

2 247

48

446

389

3 613

679

6 305

108

1 171

2 071

141

249

1 628

2 880

2 940

5 200

565

334

2 470

63

466

460

3 404

857

6 340

135

170

2 520

20

302

273

4 057

464

6 879

67

171

2 223

21

268

304

3 947

495

6 438

77

111

2 560

16

361

171

3 938

298

6 859

43

114

2 693

13

303

149

3 522

277

6 519

42

95

2 838

29

871

137

4 063

261

7 772

34

372

2 286

51

316

724

4 456

1 148

7 059

163

600

1 691

132

371

1 120

3 155

1 853

5 217

355

Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other

2 550 1 624 1 135 519 148 280

1 490 1 284 1 617 1 345 1 298 1 565

500 124 154 1 223 5 34

292 98 220 3 167 40 192

4 827 1 868 1 339 4 739 890 268

2 821 1 478 1 908 12 269 7 822 1 498

7 877 3 617 2 629 6 481 1 043 582

4 603 2 860 3 745 16 781 9 160 3 256

1 711 1 264 702 386 114 179

Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other

1 790 1 547 1 119 408 123 254

1 355 1 269 1 617 1 243 1 282 1 546

411 117 151 1 036 3 30

311 96 219 3 152 36 185

2 802 1 756 1 311 4 087 727 206

2 121 1 440 1 895 12 441 7 563 1 256

5 002 3 421 2 581 5 531 853 490

3 787 2 805 3 730 16 836 8 880 2 987

1 321 1 219 692 329 96 164

Backpackers

1 014

1 895

292

546

3 042

5 685

4 349

8 126

535

3 198

22 228

5 103

4 356

Total Base: Note: (a)

30

6 255 1 436 2 041 469 13 931 All visitors aged 15 years and over. Non-package tour visitors are visitors who did not arrive on an inclusive, pre-paid package tour. Excludes international airfares purchased in Australia.

Tourism Research Australia


Table 17

Average expenditure for all visitors(a) by country of residence and main purpose of journey by expenditure item

Year ended 31 December 2009

Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers

Package tour $

Pre-paid international Organised airfares tours $ $

International airfares Other Self-drive cars,

bought in Domestic transport rent-a-cars,

Australia airfares fares campervans

$ $ $ $

117

439

24

25

15

56

1 578

800

208

43

36

68

56 22

190

930

97

47

44

111

40 67

144

817

34

22

27

92

168

709

32

58

31

90

36

285

811

23

71

27

123

36 28

842

702

102

55

51

117

100

960

22

54

30

164

32

721

891

101

144

77

216

20

1 286

660

61

214

24

133

8

293

1 231

37

115

37

211

21 14

74

1 049

17

106

28

157

751

1 804

168

36

79

107

72

489

2 062

236

76

136

138

117

554

1 873

194

55

97

137

119

884

2 140

313

46

136

156

250

883

2 101

275

98

125

187

87

798

1 922

227

76

137

166

129

1 448

2 100

227

42

171

165

102

874

2 324

393

37

116

134

232

1 733

2 343

404

31

136

149

396

585

2 076

217

98

135

199

120

180

1 592

54

71

53

125

52

999

1 063

193

36

72

107

99

73

1 255

44

24

42

58

41

203

1 501

19

28

32

104

58

357

1 263

116

373

88

366

42

56

1 269

95

326

119

279

78

277

1 406

48

30

23

72

17

1 154

903

124

22

38

71

86 39

74

1 240

35

24

38

54

204

1 500

17

27

31

104

55

266

1 176

60

396

45

360

30

46

1 255

55

332

86

261

78

292

1 380

19

24

13

57

12

300

1 779

476

120

233

281

145

Total 551 1 209 116 65 59 117 70 Base: All visitors aged 15 years and over. Continued... (a) Average expenditure data in this table are different from those presented in Table 18 as, in this table, average expenditure per international visitor is calculated by dividing expenditure by all international visitors, rather than dividing it only by the number of international visitors who had expenditure on that item. International Visitors in Australia: December Quarter 2009

31


Table 17 (continued)

Average expenditure for all visitors(a) by country of residence and main purpose of journey by expenditure item

Year ended 31 December 2009

Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers

Petrol and oil for self-drive Shopping - Shopping cars or other items for use items to take Total Food, drink and vehicles in Australia home shopping accommodation $ $ $ $ $

Horse racing and gambling Entertainment $ $

31

58

234

292

680

19

14

66

352

418

826

27

35

34

115

273

388

1 587

44

87

36

120

275

395

1 268

39

50

45

192

297

488

1 447

43

76

25

135

368

502

1 624

33

58

53

135

377

513

1 410

42

57

32

168

354

523

1 901

13

88

73

279

389

668

2 626

82

71

39

243

909

1 152

1 755

71

85

54

220

252

472

2 023

18

62

65

241

373

614

1 697

32

66

34

68

212

280

1 266

14

69

97

121

216

338

1 923

16

110

69

129

183

312

1 699

18

99

136

116

186

302

1 786

5

102

76

160

304

465

1 966

16

118

148

188

226

415

2 070

7

116 106

73

122

312

434

1 968

4

135

145

219

364

1 821

9

111

192

155

257

413

1 915

5

105

94

223

301

524

2 429

12

153

56

157

365

522

1 444

20

81

58

87

367

453

1 256

31

83

37

99

286

385

678

18

49

25

54

207

262

1 217

22

26

108

577

367

944

4 911

41

201

182

478

264

742

4 268

39

150

22

75

139

214

689

18

25

40

61

395

456

928

31

66

37

97

289

386

658

18

46

25

53

208

261

1 214

22

25

110

586

380

966

4 889

41

194

167

466

267

733

4 042

30

132

14

65

141

205

565

17

17

130

247

235

482

2 981

31

171

Total 53 132 312 445 1 442 27 Base: All visitors aged 15 years and over. Continued... (a) Average expenditure data in this table are different from those presented in Table 18 as, in this table, average expenditure per international visitor is calculated by dividing expenditure by all international visitors, rather than dividing it only by the number of international visitors who had expenditure on that item.

32

47

Tourism Research Australia

75


Table 17 (continued)

Average expenditure for all visitors(a) by country of residence and main purpose of journey by expenditure item

Year ended 31 December 2009

Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers

Motor Education vehicles fees $ $

Phone, internet, fax and/or postage $

Other(b) $

Total $

Total excluding package tours and pre-paid international airfares $

Total visitors '000 1 005

41

33

20

43

1 940

1 384

22

365

31

37

4 528

2 150

332

42

1 036

65

60

4 801

3 681

143

124

1 086

44

41

4 284

3 323

250

202

1 555

72

53

5 104

4 227

192

66

1 626

97

69

5 477

4 381

97

55

984

63

50

5 124

3 580

92

28

1 580

102

75

5 704

4 644

76 168

152

1 364

115

81

7 400

5 788

345

1 893

88

74

7 886

5 941

351

161

1 665

99

89

6 588

5 065

118

236

1 418

121

66

5 757

4 635

132

88

386

41

60

5 255

2 700

450

68

484

65

69

6 425

3 874

117

54

28

57

58

5 423

2 996

625 156

123

243

65

50

6 737

3 712

29

402

83

57

6 966

3 982

81

113

176

85

51

6 636

3 915

89

19

325

66

73

7 325

3 777

53

115

69

60

63

6 857

3 660

49

234

544

64

48

8 712

4 636

41

109

280

102

84

7 219

4 559

179

181

665

76

92

5 264

3 493

377

51

82

42

28

4 654

2 591

2 398

57

91

20

30

2 901

1 573

1 294

71

30

43

138

3 777

2 073

756

413

6 816

273

142

16 454

14 835

411

875

130

253

182

9 041

7 716

116

157

207

37

90

3 333

1 650

199

34

74

25

22

4 075

2 018

1 982

57

94

19

29

2 847

1 533

1 248

72

28

42

137

3 764

2 060

746

444

7 077

273

145

16 472

15 030

347

970

138

246

191

8 761

7 460

98

158

203

30

87

3 094

1 422

184

145

709

138

71

8 193

6 114

570

Total 107 618 59 59 5 073 3 313 5 175 Base: All visitors aged 15 years and over. (a) Average expenditure data in this table are different from those presented in Table 18 as, in this table, average expenditure per international visitor is calculated by dividing expenditure by all international visitors, rather than dividing it only by the number of international visitors who had expenditure on that item. (b) Includes convention registration fees, medical expenses and other expenses not specified elsewhere.

International Visitors in Australia: December Quarter 2009

33


Table 18

Average expenditure by visitors with expenditure on item(a)

by country of residence and main purpose of journey by expenditure item

Year ended 31 December 2009

Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers

Total Base: (a)

34

Package tour $

Pre-paid international airfares $

International Organised airfares bought in tours Australia $ $

Domestic airfares $

Other transport fares $

1 190

487

250

482

258

81

3 018

1 677

423

743

440

119

1 932

1 031

466

1 171

345

147

1 617

897

234

801

357

128

1 647

790

264

729

261

131

2 336

924

237

773

299

177

2 113

1 167

475

769

391

230

2 011

1 011

188

892

247

233

2 481

1 256

377

990

381

322

3 180

1 108

551

1 184

316

272

3 544

1 341

352

1 159

351

296

1 997

1 089

243

1 011

266

242

6 192

2 053

565

813

422

137

5 959

2 247

679

945

444

166

5 797

2 071

585

969

363

166 190

6 623

2 470

761

816

417

5 304

2 520

603

970

388

213

5 891

2 223

668

862

441

202

8 067

2 560

641

903

535

202

6 369

2 693

888

826

377

170

9 942

2 838

858

1 051

483

174

6 343

2 286

675

1 063

454

241

3 075

1 691

409

1 175

371

168

3 487

1 490

550

734

390

151

3 221

1 284

370

692

314

90

2 828

1 617

281

1 201

423

138 397

5 860

1 345

524

1 087

395

2 459

1 298

610

1 035

512

354

2 726

1 565

541

680

310

106

3 458

1 355

420

718

341

108

3 239

1 269

335

683

312

85

2 834

1 617

265

1 188

424

138

4 941

1 243

393

1 101

325

395

2 224

1 282

541

1 097

508

347

2 728

1 546

309

676

287

86

4 911

1 895

807

804

436

297

3 484 1 436 514 915 379 164 All visitors aged 15 years and over. Continued... Average expenditure data in this table are different from those presented in Table 17 as, in this table, average expenditure per international visitor is calculated by dividing expenditure only by the number of international visitors who had expenditure on that item, rather than by all international visitors. Tourism Research Australia


Table 18 (continued)

Average expenditure by visitors with expenditure on item(a)

by country of residence and main purpose of journey by expenditure item

Year ended 31 December 2009

Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries

Self-drive cars, rent-a-cars, campervans $

Petrol and oil for self-drive Shopping cars or other items for use vehicles in Australia $ $

Shopping items to take home $

Food, Total drink and shopping accommodation $ $

316

102

150

319

356

713

368

186

235

386

447

871

363

175

360

341

441

1 649

308

125

400

337

452

1 314

237

171

483

349

533

1 521

380

144

395

436

549

1 799

360

379

471

411

542

1 591

410

216

545

421

595

2 097

427

489

674

462

727

2 821

242

477

790

1 066

1 283

2 153

324

454

675

365

595

2 491

291

371

642

486

737

1 954

437

143

188

264

325

1 320

575

279

262

279

391

1 986

520

175

262

243

361

1 737

908

352

251

247

362

1 815

474

229

294

395

526

1 997

528

385

416

282

458

2 153 2 042

521

235

323

395

491

733

302

284

275

408

1 882

1 286

423

287

309

460

1 960

590

282

439

385

601

2 521

509

261

432

474

618

1 593

Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other

483 371 551 388 536 293

203 126 189 456 491 199

223 260 234 818 809 301

430 361 306 473 404 234

497 444 354 1 012 872 318

1 315 754 1 312 5 005 4 487 739

Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other

455 369 531 372 643 242

153 126 189 523 476 135

179 264 235 847 829 281

455 365 308 498 410 239

500 447 354 1 042 871 310

981 735 1 310 4 998 4 287 609

Backpackers

542

344

393

300

526

2 994

Total 462 208 341 394 513 1 537 Base: All visitors aged 15 years and over. Continued... (a) Average expenditure data in this table are different from those presented in Table 17 as, in this table, average expenditure per international visitor is calculated by dividing expenditure only by the number of international visitors who had expenditure on that item, rather than by all international visitors. International Visitors in Australia: December Quarter 2009

35


Table 18 (continued)

Average expenditure by visitors with expenditure on item(a)

by country of residence and main purpose of journey by expenditure item

Year ended 31 December 2009

Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other

Entertainment $

Motor vehicles $

Education fees $

Phone, internet, fax and/or postage $

Other(b) $

116

117

6 740

2 996

60

310

294

103

6 672

6 286

116

355

431

184

8 896

10 545

134

431

351

127

15 815

12 543

114

378

422

186

10 719

12 039

175

422

582

148

10 535

10 393

197

398

259

142

3 722

8 605

162

411

170

177

4 198

8 703

212

507

Horse racing and gambling $

444

181

5 405

7 038

247

401

485

230

18 779

12 334

227

624

220

162

7 542

11 450

224

548

634

178

9 377

10 862

256

372

158

134

14 699

10 742

81

290

126

188

3 163

11 702

104

228

153

163

4 478

2 819

105

213

94

164

3 377

4 384

96

153

278

171

1 887

8 167

118

181

103

185

2 210

3 767

130

187

69

173

1 769

4 266

98

353

137

186

3 924

3 105

91

201

90

153

9 600

4 849

93

121

132

241

4 312

5 810

169

287

251

194

8 712

8 195

157

518

229

154

4 122

3 970

87

155

157

116

11 061

6 433

65

230

361

117

19 619

4 178

102

791

362

277

8 964

10 800

322

365

357

275

8 314

2 897

337

477

285

136

12 459

6 578

108

705

228

134

7 408

5 211

61

178

159

113

11 064

6 609

64

234

365

115

19 800

4 103

101

803

427

279

9 420

11 026

326

393

Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other

287

259

10 231

3 108

340

525

289

107

18 536

7 178

96

787

Backpackers

235

221

3 015

6 624

168

160

Total Base: (a)

(b)

36

236 161 7 595 9 283 130 319 All visitors aged 15 years and over. Average expenditure data in this table are different from those presented in Table 17 as, in this table, average expenditure per international visitor is calculated by dividing expenditure only by the number of international visitors who had expenditure on that item, rather than by all international visitors. Includes convention registration fees, medical expenses and other expenses not specified elsewhere.

Tourism Research Australia


Table 19

Backpacker visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey Year ended 31 December 2009 Average expenditure in Australia(c) Nights in

Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey Holiday Visiting friends & relatives Business Education Employment Other

Total Base: (a) (b) (c)

Visitors '000

(a)

Australia '000

Average duration of stay Nights

Expenditure in Australia(b) $million

Shopping $

Food, drink and accommodation $

All items $

29

708

24

62

250

1 175

2 117

22

2 099

98

140

495

2 829

6 501

7

545

77

50

685

3 322

7 025

8

296

38

35

264

1 854

4 463

6

542

86

60

525

3 360

9 456

2

237

141

27

1 057

5 494

16 166

12

1 889

153

105

711

4 335

8 518

3

187

63

19

462

2 661

6 274

27

4 051

151

245

807

4 649

9 103

4

408

92

43

639

2 490

9 592

3

357

131

42

796

5 540

15 395

2

105

58

22

1 379

2 880

12 354

50

2 449

49

266

282

2 025

5 346

25

1 933

77

157

391

3 095

6 243

128

8 657

67

698

385

3 033

5 440

57

4 499

79

315

396

2 626

5 529

30

1 905

64

161

539

2 770

5 399

37

3 216

87

216

546

3 092

5 868

12

979

82

75

501

3 345

6 289

16

1 127

71

92

490

2 837

5 763

13

721

55

87

515

2 480

6 639

50

4 312

86

385

752

4 186

7 670

27

2 295

84

184

557

2 790

6 742

416

28 653

69

2 215

441

2 817

5 322

46

1 509

33

122

346

1 217

2 654

10

355

34

32

285

1 440

3 058

64

9 444

147

883

826

5 028

13 778

18

2 519

137

167

791

5 477

9 089

15

1 037

69

67

325

2 193

4 414

570

43 517

76

3 485

482

2 981

6 114

Visitors aged 15 years and over. Total nights are less than backpacker visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded. Expenditure in Australia excludes pre-paid inclusive package tours and pre-paid international airfares. Average per person expenditure in Australia and pre-paid expenditure on goods and services in Australia - excludes pre-paid inclusive package tours and pre-paid international airfares.

International Visitors in Australia: December Quarter 2009

37


Table 20

Backpacker visitors by State/Territory visited, year ended 31 December 2005 – 2009 Year ended 31 December 2005

2006

2007

2008

2009

'000

%

'000

%

'000

%

'000

%

'000

%

383

77

424

78

441

78

441

79

447

78

State/Territory visited New South Wales Victoria

213

43

255

47

258

46

251

45

259

45

Queensland

323

65

357

65

355

63

362

65

370

65

South Australia

85

17

101

19

99

18

91

16

99

17

Western Australia

93

19

101

19

105

18

105

19

103

18

Tasmania Northern Territory Australian Capital Territory

Total (a)

31

6

40

7

44

8

43

8

39

7

109

22

130

24

113

20

117

21

126

22

32

6

37

7

39

7

36

6

36

6

499

100

545

100

566

100

559

100

570

100

Base: Visitors aged 15 years and over. (a) Numbers sum to more than total backpacker visitors and shares sum to more than 100% because some visitors stopover in more than one State or Territory.

Table 21

(a)

Backpacker visitor nights by State/Territory visited, year ended 31 December 2005 – 2009 Year ended 31 December 2005

2006

'000

%

'000

New South Wales

10 137

32

Victoria

5 075

16

9 369 1 173

2007 %

'000

12 778

33

6 191

16

30

11 878

4

1 692

4 097

13

434

1

1 047 309 31 641

2008

2009

%

'000

%

'000

%

12 806

32

11 883

29

13 566

31

6 393

16

5 913

15

6 701

15

30

12 130

30

13 458

33

14 121

32

4

1 720

4

1 643

4

1 604

4

3 977

10

4 674

12

4 834

12

4 539

10

713

2

801

2

778

2

784

2

3

1 442

4

1 146

3

1 390

3

1 645

4

1

360

1

488

1

606

1

558

1

100

39 030

100

40 158

100

40 505

100

43 517

100

State/Territory visited

Queensland South Australia Western Australia Tasmania Northern Territory Australian Capital Territory

Total (a)

Base: Visitors aged 15 years and over. (a) Total nights are less than backpacker visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded.

38

Tourism Research Australia


Table 22

Total Inbound Economic Value (TIEV) by country of residence

Year ended 31 December 2009 Total Inbound

Spend in Australia

Total trip expenditure

Economic Value (TIEV) (a)

$ million

$ million

$ million

1 392

1 951

2 030

Japan

715

1 505

1 221

Hong Kong

526

685

653

Singapore

830

1 070

984

Malaysia

813

982

975

Indonesia

425

531

522

Taiwan

331

473

436

Thailand

355

436

426

Country of residence New Zealand

935

1 190

1 107

2 084

2 767

2 753

India

595

774

828

Other Asia

650

815

884

USA

1 216

2 367

1 997

454

754

679

1 873

3 390

3 241

Germany

579

1 051

882

Scandinavia

322

563

482

France

348

591

503

Italy

200

388

331

Netherlands

180

337

298

Switzerland

189

355

297

Other Europe

816

1 293

1 199

1 317

1 985

1 927

17 146

26 253

24 655

Korea, South China

Canada United Kingdom

Other countries Total

Source: Tourism Research Australia (TRA) (a) Modelled estimate based on data from the IVS, Australian Bureau of Statistics, Tourism Satellite Accounts (ABS Cat. no. 5249.0) and Tourism Forecasting Committee, Forecasts.

International Visitors in Australia: December Quarter 2009

39


Table 23

(a)

Total Inbound Economic Value (TIEV) by country of residence, year ended 31 December 2005 – 2009 Year ended 31 December 2005

2006

% $ million change

2007

% $ million change

2008

% $ million change

2009

% $ million change

% $ million change

Country of residence New Zealand

2 049

11

1 982

-3

2 173

10

2 197

1

2 030

-8

Japan

2 048

-1

1 831

- 11

1 615

- 12

1 460

- 10

1 221

- 16

Hong Kong

517

-5

593

15

582

-2

663

14

653

-2

Singapore

723

9

834

15

951

14

960

1

984

2

Malaysia

593

-7

623

5

748

20

852

14

975

14

Indonesia

367

0

437

19

436

0

479

10

522

9

Taiwan

300

-1

324

8

332

3

332

0

436

31

321

-8

311

-3

369

19

404

10

426

5

Thailand

912

14

1 220

34

1 231

1

1 163

-6

1 107

-5

1 386

-1

1 673

21

1 920

15

2 142

12

2 753

29

India

316

53

416

31

534

29

735

38

828

13

Other Asia

354

-7

422

19

580

37

806

39

884

10

USA

1 773

-8

2 013

13

2 034

1

2 027

0

1 997

-1

Canada

496

2

616

24

651

6

703

8

679

-3

3 227

-2

3 606

12

3 438

-5

3 455

0

3 241

-6

Germany

686

- 12

808

18

803

-1

930

16

882

-5

Scandinavia

419

1

442

6

459

4

532

16

482

-9

France

251

30

332

32

394

19

452

15

503

11

Italy

239

17

292

22

288

-1

374

30

331

- 11

Netherlands

235

- 37

257

9

264

3

319

21

298

-7

Switzerland

241

- 16

271

12

273

1

247

-9

297

20

Other Europe

853

9

989

16

1 035

5

1 309

26

1 199

-8

1 158

8

1 244

7

1 516

22

1 928

27

1 927

0

19 463

0

21 536

11

22 627

5

24 470

8

24 655

1

Korea, South China

United Kingdom

Other countries Total

Source: Tourism Research Australia (TRA) (a) Modelled estimate based on data from the IVS, Australian Bureau of Statistics, Tourism Satellite Accounts (ABS Cat. no. 5249.0) and Tourism Forecasting Committee, Forecasts.

40

Tourism Research Australia


Table 24

(a)

Modelled international visitor expenditure in each State/Territory Year ended 31 December 2009

State/Territory visited

Share of Expenditure expenditure

Visitors(b)

Visitor nights

Expenditure Expenditure per visitor per night

Average length of stay

$ million

%

'000

'000

$

$

Nights

New South Wales

5 802

36

2 743

61 293

2 115

95

22

Victoria

3 703

23

1 538

38 368

2 408

97

25

Queensland

3 554

22

1 968

39 075

1 805

91

20

Excluding package expenditure

South Australia

641

4

361

7 225

1 778

89

20

Western Australia

1 712

11

695

21 391

2 464

80

31

Tasmania

260

2

139

2 639

1 867

99

19

355

2

340

3 598

1 042

99

11

Northern Territory Australian Capital Territory

230

1

155

3 005

1 482

77

19

16 257

100

5 175

176 597

3 142

92

34

6 097

36

2 743

61 293

2 223

99

22

Victoria

3 757

22

1 538

38 368

2 443

98

25

Queensland

3 883

23

1 968

39 075

1 973

99

20 20

Total Australia(b) Including package expenditure New South Wales

South Australia

659

4

361

7 225

1 827

91

1 759

10

695

21 391

2 531

82

31

274

2

139

2 639

1 966

104

19

Northern Territory

451

3

340

3 598

1 325

125

11

Australian Capital Territory

232

1

155

3 005

1 495

77

19

17 112

100

5 175

176 597

3 307

97

34

Western Australia Tasmania

Total Australia(b) Base: (a) (b) Note:

All visitors aged 15 and over. Visitors who arrive in Australia in transit and remain at the airport are included in estimates in this table. Total Australia includes small amounts that cannot be allocated to a particular State/Territory. Figures may not sum due to rounding. Numbers sum to more than total visitors, as some visitors stopover in more than one region. Source: TRA expenditure allocation method applied to 2009 International Visitor Survey data.

International Visitors in Australia: December Quarter 2009

41


(a)

Table 25

Modelled international visitor expenditure in each State/Territory by reason for stopover Year ended 31 December 2009

State/Territory visited Excluding package expenditure New South Wales

Holiday $ million

VFR

% share $ million

Business % share $ million

Other purposes(c) Total visitors % % % share $ million share $ million share

Education

% share $ million

2 002

34

703

29

524

37

2 244

40

310

35

5 802

36

838

14

700

29

404

28

1 593

28

161

18

3 703

23

1 952

33

467

19

204

14

769

14

154

17

3 554

22

173

3

113

5

55

4

261

5

36

4

641

4

Western Australia

507

9

350

15

182

13

497

9

170

19

1 712

11

Tasmania

100

2

41

2

17

1

83

1

18

2

260

2

Northern Territory

285

5

9

0

19

1

15

0

26

3

355

2

Victoria Queensland South Australia

Australian Capital Territory Total Australia(b)

29

0

26

1

18

1

148

3

np

np

230

1

5 886

100

2 408

100

1 423

100

5 611

100

883

100

16 257

100

2 245

34

714

29

543

37

2 260

40

314

35

6 097

36

877

13

705

29

408

28

1 597

28

163

18

3 757

22

2 239

34

478

20

215

15

787

14

156

17

3 883

23

Including package expenditure New South Wales Victoria Queensland South Australia

184

3

115

5

59

4

261

5

36

4

659

4

Western Australia

536

8

359

15

184

13

502

9

171

19

1 759

10

113

2

41

2

18

1

84

1

18

2

274

2

Tasmania Northern Territory Australian Capital Territory Total Australia

(b)

377

6

10

0

21

1

16

0

26

3

451

3

30

0

26

1

18

1

149

3

np

np

232

1

893

100

17 112

100

6 601 100 2 448 100 1 466 100 5 656 100 All visitors aged 15 and over. Visitors who arrive in Australia in transit and remain at the airport are included in estimates in this table. Total Australia includes small amounts that cannot be allocated to a particular State/Territory. Other purposes include visiting a State/Territory for employment, medical reasons, transit and reason not stated. Numbers sum to more than total visitors, as some visitors stopover in more than one region. Figures may not add to the total due to rounding. More information on the expenditure allocation method is at the Methodology Section of this publication. np Not published due to reliability concerns.

Source: TRA expenditure allocation method applied to 2009 International Visitor Survey data.

Base: (a) (b) (c) Note:

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Tourism Research Australia


Table 26

Modelled international visitor expenditure in capital cities and regional areas for each State/Territory Year ended 31 December 2009

State/Territory visited Expenditure

Excluding package expenditure

Share of expenditure

Visitors(a) Visitor nights(b)

Expenditure per visitor

Expenditure per night

Average length of stay

$million

%

'000

'000

$

$

Nights

Sydney Regional New South Wales Total New South Wales Melbourne Regional Victoria Total Victoria Gold Coast Brisbane Regional Queensland Total Queensland Adelaide Regional South Australia Total South Australia Experience Perth Regional Western Australia Total Western Australia Hobart Regional Tasmania Total Tasmania Darwin Regional Northern Territory Total Northern Territory Canberra Total Australian Capital Territory

5 176 626 5 802 3 397 306 3 703 889 1 306 1 359 3 554 556 85 641 1 468 244 1 712 161 100 260 139 216 355 230 230

89 11 100 92 8 100 25 37 38 100 87 13 100 86 14 100 62 38 100 39 61 100 100 100

2 582 588 2 743 1 444 319 1 538 813 913 988 1 968 328 134 361 670 209 695 112 81 139 170 271 340 155 155

52 226 9 067 61 293 34 237 4 131 38 368 7 715 15 558 15 803 39 075 6 136 1 089 7 225 17 006 4 385 21 391 1 425 1 214 2 639 1 674 1 924 3 598 3 005 3 005

2 005 1 064 2 115 2 352 958 2 408 1 093 1 430 1 375 1 805 1 696 640 1 778 2 189 1 166 2 464 1 440 1 228 1 867 817 797 1 042 1 482 1 482

99 69 95 99 74 97 115 84 86 91 91 78 89 86 56 80 113 82 99 83 112 99 77 77

20 15 22 24 13 25 9 17 16 20 19 8 20 25 21 31 13 15 19 10 7 11 19 19

Total capital cities

13 321

82

4 802

138 982

2 774

96

29

Total regional

2 935

18

1 814

37 614

1 618

78

21

Total Australia

16 257

100

5 175

176 597

3 142

92

34

Sydney Regional NSW Total New South Wales Melbourne Regional Victoria Total Victoria Gold Coast Brisbane Regional Queensland Total Queensland Adelaide Regional South Australia Total South Australia Experience Perth Regional Western Australia Total Western Australia Hobart Regional Tasmania Total Tasmania Darwin Regional Northern Territory Total Northern Territory Canberra Total Australian Capital Territory

5 461 637 6 097 3 444 313 3 757 1 012 1 341 1 530 3 883 569 90 659 1 508 251 1 759 170 104 274 148 303 451 232 232

90 10 100 92 8 100 26 35 39 100 86 14 100 86 14 100 62 38 100 33 67 100 100 100

2 582 588 2 743 1 444 319 1 538 813 913 988 1 968 328 134 361 670 209 695 112 81 139 170 271 340 155 155

52 226 9 067 61 293 34 237 4 131 38 368 7 715 15 558 15 803 39 075 6 136 1 089 7 225 17 006 4 385 21 391 1 425 1 214 2 639 1 674 1 924 3 598 3 005 3 005

2 115 1 082 2 223 2 385 979 2 443 1 245 1 469 1 548 1 973 1 738 671 1 827 2 250 1 199 2 531 1 522 1 284 1 966 873 1 118 1 325 1 495 1 495

105 70 99 101 76 98 131 86 97 99 93 82 91 89 57 82 119 86 104 89 157 125 77 77

20 15 22 24 13 25 9 17 16 20 19 8 20 25 21 31 13 15 19 10 7 11 19 19

Total capital cities

29

Including package expenditure

13 886

81

4 802

138 982

2 892

100

Total regional

3 226

19

1 814

37 614

1 778

86

21

Total Australia

17 112

100

5 175

176 597

3 307

97

34

Base: (a) (b) Note:

All visitors aged 15 and over. Visitors who arrive in Australia in transit and remain at the airport are included in the estimates. Visitor nights in Australia excludes nights spent in transit while in Australia. Figures may not sum due to rounding. Numbers sum to more than total visitors, as some visitors stopover in more than one region. Source: TRA expenditure allocation method applied to 2009 International Visitor Survey data. International Visitors in Australia: December Quarter 2009

43


Table 27

Modelled international visitor expenditure in the top 20 regions

ranked by expenditure Year ended 31 December 2009 Visitors(a)

Expenditure in region Tourism region Excluding package expenditure

Nights in region(b)

Total

Share

Per visitor

Per night

Total

Average

$million

%

$

$

'000

'000

Nights

Sydney

NSW

5 176

32

2 005

99

2 582

52 226

20

Melbourne

Vic

3 397

21

2 352

99

1 444

34 237

24

Experience Perth

WA

1 468

9

2 189

86

670

17 006

25

Brisbane

Qld

1 306

8

1 430

84

913

15 558

17

Gold Coast

Qld

889

5

1 093

115

813

7 715

9

Tropical North Queensland

Qld

666

4

1 024

107

650

6 213

10

Adelaide

SA

556

3

1 696

91

328

6 136

19

Canberra

ACT

230

1

1 482

77

155

3 005

19

Sunshine Coast

Qld

217

1

859

93

253

2 347

9

Hobart and Surrounds

Tas

161

1

1 440

113

112

1 425

13

Whitsundays

Qld

142

1

639

109

223

1 308

6

Darwin

NT

139

1

817

83

170

1 674

10

Northern Rivers

NSW

133

1

571

73

232

1 818

8

South Coast

NSW

131

1

1 236

75

106

1 736

16

Hunter

NSW

123

1

1 070

71

115

1 717

15

Petermann

NT

115

1

627

246

183

466

3

Northern

Qld

94

1

661

70

142

1 336

9

Australia' s South West

WA

88

1

727

60

121

1 461

12

Australia's North West

WA

77

0

1 244

49

62

1 550

25

Hervey Bay/Maryborough

Qld

Top 20 regions Total Australia

70

0

338

74

208

957

5

15 178

93

3 003

95

5 054

159 890

32

16 257

100

3 142

92

5 175

176 597

34

Including package expenditure Sydney

NSW

5 461

32

2 115

105

2 582

52 226

20

Melbourne

Vic

3 444

20

2 385

101

1 444

34 237

24

Experience Perth

WA

1 508

9

2 250

89

670

17 006

25

Brisbane

Qld

1 341

8

1 469

86

913

15 558

17

Gold Coast

Qld

1 012

6

1 245

131

813

7 715

9

Tropical North Queensland

Qld

813

5

1 250

131

650

6 213

10

Adelaide

SA

569

3

1 738

93

328

6 136

19

Canberra

ACT

232

1

1 495

77

155

3 005

19

Sunshine Coast

Qld

222

1

878

95

253

2 347

9

Petermann

NT

184

1

1 007

395

183

466

3

Hobart and Surrounds

Tas

170

1

1 522

119

112

1 425

13

Whitsundays

Qld

156

1

700

119

223

1 308

6

Darwin

NT

148

1

873

89

170

1 674

10

Northern Rivers

NSW

133

1

573

73

232

1 818

8

South Coast

NSW

132

1

1 248

76

106

1 736

16

Hunter

NSW

124

1

1 078

72

115

1 717

15

Northern

Qld

95

1

671

71

142

1 336

9

Australia' s South West

WA

89

1

735

61

121

1 461

12

Australia's North West

WA

79

0

1 282

51

62

1 550

25

Alice Springs

NT

74

0

443

90

166

821

5

15 988

93

3 165

100

5 051

159 755

32

Total Australia 17 112 100 3 307 97 Base: All visitors aged 15 and over. (a) Visitors who arrive in Australia in transit and remain at the airport are included in the estimates. (b) Total nights in Australia excludes nights spent in transit while in Australia. Note: Numbers sum to more than total visitors, as some visitors stopover in more than one region. Source: TRA expenditure allocation method applied to 2009 International Visitor Survey data.

5 175

176 597

34

Top 20 regions

44

Tourism Research Australia


Table 28

(a)

Modelled international visitor expenditure in each State/Territory by country of residence Year ended 31 December 2009

Country of residence

State/Territory visited New Australian Total South South Western Northern Capital Wales Victoria Queensland Australia Australia Tasmania Territory Territory Australia(b) $ million

Excluding package expenditure New Zealand United Kingdom Germany Scandinavia Switzerland Netherlands France Italy Other Europe USA Canada Japan China Korea Singapore Malaysia Hong Kong Indonesia Thailand India Taiwan Other Asia Other countries Total

352 637 180 104 51 50 105 78 320 499 164 228 938 479 150 66 191 127 142 179 102 200 460

268 282 78 52 19 28 54 43 135 216 59 75 512 110 308 332 127 165 107 254 35 193 249

508 440 165 98 53 49 92 43 178 255 124 273 236 224 84 72 76 21 22 69 131 49 293

43 78 27 9 7 6 17 10 30 41 21 19 93 20 29 59 37 np np np np 23 32

109 269 51 29 25 23 35 np 75 80 41 66 34 57 184 187 39 73 49 38 np 70 143

16 28 8 np np np np np np 22 10 8 20 np np np np np np np np np 13

22 60 39 10 14 13 23 12 29 34 15 13 np 11 8 np np np np np np 6 18

6 10 4 np np np np np np 14 4 10 53 9 np np np np np np np np 13

1 325 1 804 553 312 178 172 332 197 779 1 161 438 693 1 888 924 794 763 513 412 349 563 321 566 1 222

5 802

3 703

3 554

641

1 712

260

355

230

16 257

356 672 190 110 56 53 110 85 329 544 172 263 1 003 505 151 68 194 131 143 182 115 201 466

271 289 80 54 21 29 55 44 136 220 60 78 528 110 310 333 127 166 107 257 36 194 252

531 466 178 104 58 52 98 48 190 285 128 371 287 234 88 75 79 23 22 73 139 49 302

45 81 29 11 8 6 18 10 33 43 21 19 94 20 30 59 37 np np np np 24 32

111 284 55 30 29 24 35 np 76 83 42 73 34 57 187 189 39 74 49 38 np 71 144

17 30 9 np np np np np np 26 11 10 21 np np np np np np np np np 14

23 77 51 13 18 17 31 21 35 47 16 28 np 11 9 np np np np np np 6 20

6 10 4 np np np np np np 14 4 10 54 9 np np np np np np np np 13

1 360 1 908 594 333 199 185 353 220 811 1 262 455 851 2 023 960 804 773 521 420 351 573 344 569 1 242

274

451

232

17 112

Including package expenditure New Zealand United Kingdom Germany Scandinavia Switzerland Netherlands France Italy Other Europe USA Canada Japan China Korea Singapore Malaysia Hong Kong Indonesia Thailand India Taiwan Other Asia Other countries

Total 6 097 3 757 3 883 659 1 759 Base: All visitors aged 15 and over. (a) Visitors who arrive in Australia in transit and remain at the airport are included in the estimates. (b) Total Australia includes small amounts that cannot be allocated to a particular State/Territory.

Note: Figures may not add to the total due to rounding.

np Not published due to reliability concerns.

Source: TRA expenditure allocation method applied to 2009 International Visitor Survey data.

International Visitors in Australia: December Quarter 2009

45


Introduction to the International Visitor Survey The International Visitor Survey represents the most comprehensive source of information on international visitors to Australia. It has been operating since the early 1970s and is jointly funded by the Commonwealth, State and Territory Governments under the guidance of the Australian Standing Committee on Tourism.

Survey methodology The International Visitor Survey samples 40,000 departing, short-term international travellers over the age of 15 years who have been visiting Australia. The survey is conducted by Computer Assisted Personal Interviewing (CAPI) in the departure lounges of the eight major international airports: Sydney, Melbourne, Brisbane, Cairns, Perth, Adelaide, Darwin and the Gold Coast. The International Visitor Survey contains over 96 questions supported by ‘show-cards’ that are used to help the respondent answer particular sections including: • • • • • • • • • •

Usual place of residence Previous visits Group tours Travel party Sources for obtaining information about Australia Purpose of visit and places visited Transportation and accommodation Activities Expenditure Demographics.

The survey design and management is the responsibility of Tourism Research Australia Survey Section. The section works closely with the consultants, key stakeholders and industry to develop and maintain high data quality and relevant outputs. Since 2004, the IVS has been surveying international visitors in four languages, including English, Japanese, Mandarin and Korean. The total number of interviews conducted with particular residents of each country or region is distributed among airports by selecting monthly samples of departing flights and visitors on those flights to achieve acceptable sample sizes in various categories. Survey results are weighted to data on international visitor numbers over the period, provided by the Department of Immigration and Citizenship (DIAC), with the assistance of the Australian Bureau of Statistics (ABS). The variables used in weighting the data are: • • • • •

country of residence State of arrival main purpose of journey airport of departure age and sex of visitor

Overseas (visitor) arrivals and departures (OAD) data are also published by the Australian Bureau of Statistics (ABS catalogue no. 3401.0) on a monthly basis.

46

Tourism Research Australia


Sample size Increase in sample size for 2005 survey Between 2001 and 2004 interviews were conducted with approximately 20,000 international visitors aged 15 years and over as they were departing Australia. Since 1 January 2005, interviews have been conducted with around 40,000 international visitors on an annual basis. The sample was increased in order to enhance the estimates for smaller States, Territories and regions. Increasing the sample size of the IVS by 100% has improved the reliability of survey estimates.

Visitor interviews by country or region of residence The table below shows the number of interviews conducted in the December Quarter 2009 and for the year ended 31 December 2009.

Sample size by country of residence Country of residence New Zealand Japan

Sample (n) December Quarter 2009

Year ended 31 December 2009

1 509

5 437

1 377

5 343

Hong Kong

355

1 010

Singapore

637

2 034

Malaysia

428

1 387

Indonesia

259

854

Taiwan

195

617

Thailand

201

809

Korea

515

1 791

China

995

2 658

India

204

838

Other Asia

332

1 043

USA

875

3 290

Canada

267

1 080

United Kingdom

1 141

5 201

Germany

274

1 108

Scandinavia

162

764

France

175

755

Italy

99

375

Netherlands

139

596

Switzerland

94

417

Other Europe Other countries

Total

International Visitors in Australia: December Quarter 2009

297

1 149

699

2 571

11 229

41 127

47


Data reliability The results given in the IVS are based on a sample, rather than a census, of international visitors to Australia. As with all sample surveys, the results are subject to sampling variability, and therefore may differ from figures that would be obtained if all international visitors to Australia had been included in the survey. A measure of the possible degree of difference is given by the relative standard error of the survey and its associated confidence interval, which indicates the extent to which an estimate might vary by chance from the true figure because only a sample of the population was included. The table below provides the 95% confidence interval widths for a range of estimates available in the IVS. That is, there are approximately 19 chances in 20 that the true number is within the range identified by applying the figures in the table. Size of 95% Confidence Interval for Estimate (expressed as a percentage of the estimate) Estimate 2 000 5 000 10 000 20 000 50 000 100 000 200 000 500 000 1 000 000 2 000 000 5 000 000 10 000 000 20 000 000 50 000 000 100 000 000 200 000 000 500 000 000 1 000 000 000 2 000 000 000 5 000 000 000 10 000 000 000

Visits 64.4% 41.5% 29.8% 21.4% 13.8% 9.9% 7.1% 4.6% 3.3% 2.4% 1.5% 1.1%

Nights # # # # # 75.7% 55.4% 36.7% 26.9% 19.7% 13.1% 9.6% 7.0% 4.6% 3.4% 2.5% 1.7% 1.2% 0.9% 0.6% 0.4%

Expenditure # # # # # # # # # # 97.6% 72.8% 54.3% 36.8% 27.4% 20.5% 13.9% 10.3% 7.7% 5.2% 3.9%

# - 95% Confidence Interval is greater than estimate. The following example illustrates the use of this table to determine a range within which we are 95% confident that the true total lies. Say, the estimated number of Chinese visitors who stayed in Queensland was 100,000. Looking at the visits column (see table), an estimate of 100,000 visitors has a 95% Confidence Interval of 9.9%. Thus we are 95% confident that the true number of Chinese who stayed in Queensland was between 90,100 and 109,900 visitors (100,000 Âą 9.9%). The IVS relative standard errors were calculated using the Complex Survey Sampling module in SPSS V14.0. Estimates of variation are based on sampling with replacement principles and makes allowances for the IVS stratification. The covariance and estimates output from this program were then regressed with a log transformation using Ordinary Least Squares (OLS) regression to achieve three independent models (for visitors, nights and expenditure). The models were computed using the R statistical program and the actual relationship modelled was: 1n (COV) = a + b * 1n (ESTIMATE)

Where,

The model parameters were approximated as: Visits a. 2.521841 b. -0.47831

48

a = intercept b = gradient (slope) Nights 4.218551 -0.44906

Expenditure 5.837435b -0.42362

Tourism Research Australia


Expenditure Determining international visitor expenditure There are varying levels in which an international visitor’s total trip expenditure may impact on the tourism destination of Australia and its regions. This publication presents four main types of direct tourism expenditure impacts that are the result of the collection of trip spends details from the international visitors as they depart Australia. These four direct expenditure classifications are specifically: • • • •

Total trip expenditure Spend in Australia Total Inbound Economic Value (TIEV) Regional expenditure

There are subtle differences between each of these spend classifications.

Total trip expenditure When an international visitor pays for their trip to Australia they are spending money which impacts on the world economy. Total trip expenditure is all monies spent so that the respondent could undertake their trip to Australia. For example, this may include airfares, package tour expenditure, food and beverages and payment for all accommodation, leisure activities, conventions and schooling while in Australia.

Spend in Australia While international visitors may spend a lot of money on their entire trip, not all of this expenditure is spent in Australia. The international visitor is asked to separate the money they have spent in Australia from their total trip expenditure in the IVS. This is in order to determine the amount of money that is being spent by the visitor in the Australian destination. This may be on items such as food and beverages, accommodation, activities, school books, motor vehicles and shopping.

Total Inbound Economic Value (TIEV) ‘Total trip expenditure’ and ‘Spend in Australia’ both have components that measure over and under estimate total tourism value, in terms of consumption, to the Australian economy. Often, a visitor may book and pay for their trip outside of Australia, therefore only part of this expenditure will flow on to the Australian economy and its tourism industry. When a visitor spends his/her money in Australia, this expenditure fails to take into account package expenditure or airfares that eventually transfer to Australia. Calculating the total economic value of inbound tourism to Australia is not a simple or straightforward exercise. The main difficulty is in determining exactly how much of total trip expenditure flows on to the Australian economy. The demand expenditure estimates detailed above fail to provide insight into what proportion on total trip expenditure will reach Australia and how much stays in the home country. The best way to determine how much Australia benefits from expenditure on these items is through modelling. The World Tourism Organisation (WTO) set down the methodology for the Tourism Satellite Accounts (TSAs). TSAs integrate tourism expenditure data and a country’s national accounts by applying industry ratios to determine total direct impact of the tourism industry on the economy. However, the building of these tourism input-output tables is extremely time-consuming and they are characterised by long lags in publication. The Australian TSA is currently published by the Australian Bureau of Statistics (ABS) and is released around 10 months after the reference period. To be responsive, Tourism Research Australia has devised a methodology that attempts to estimate the economic value of the tourism industry based on the key tourism data sources and a number of practical assumptions. The data sources used include the IVS published by Tourism Research Australia, the TSA and the OAD as published by the ABS.

International Visitors in Australia: December Quarter 2009

49


TIEV methodology The TIEV methodology was developed by Tourism Research Australia on behalf of the Tourism Forecasting Committee. TIEV is calculated from total trip expenditure by inbound tourists to Australia (derived from the IVS) and benchmarked to the ‘International consumption’ series in the ABS Tourism Satellite Account (ABS catalogue no. 5249.0) and ABS Overseas Arrivals and Departure data (ABS catalogue no. 3401.0). Key assumptions underlying the estimates relate to the treatment of a number of expenditure items derived from the IVS. Deductions from IVS total trip expenditure include: •

50% of international airfares. This takes account of ticket revenue associated with airlines that does not flow through to the Australian economy and airfare revenue that is spent by airlines on services in Australia (e.g. departure tax, airport taxes, ground handling charges, fuel costs etc).

20% of the value of the non-airfare component of packages and other prepaid items. This allows for commissions at the retail and wholesale levels that accrue to foreign markets.

33% of the average international airfare component by package visitors. It is assumed that package travellers receive a discount due to bulk purchasing by the wholesaler from the airline(s) and the average class of travel for package travellers is usually lower than that of non-package travellers (a lower share of business travellers).

TIEV also includes an estimate of the value of goods and services consumed by international visitors in domestic homes. The TIEV methodology is applied and standardised across all markets. Further development of the TIEV model will be undertaken to take account of differences between source markets. TIEV estimates may therefore be revised as the model assumptions are refined. Revisions may also occur following the release of updated data from the ABS.

Regional expenditure The IVS provides information on travel activity and expenditure by international visitors. Information on expenditure by these visitors is only collected for whole trips; it is not regionally specific. In order to determine the impact that the visitor activity is having on a particular region, Tourism Research Australia uses a model based approach to allocate visitor expenditure to the various tourism regions. The regional expenditure by international visitors is less than TIEV because TIEV includes a proportion of international airfares purchased overseas, major purchases in Australia and imputed values for package expenditure and other indirectly purchased tourism services. The allocation of package expenditure to Australia’s regions is being revised to make it comparable to the TIEV methodology.

Regional expenditure allocation methodology A very brief summary of the process by which expenditure by international visitors is allocated to regions is given below. A full explanation of expenditure allocation methods can be found in Carter and Collins (2005). Two types of expenditure data are collected in the IVS: • •

expenditure for the respondent’s entire journey expenditure at a randomly selected location.

A ‘location’ is a more specific spatial unit than a Statistical Local Area (SLA). For example, the location Bondi is in the Waverley SLA. A sub-sampling approach (selection of a single location for further study) is adopted as a starting point for regional expenditure estimation. This is because of the need for interviews to be done quickly and because it is unreasonable to expect an interviewee to remember expenditure at every stop. It is entirely feasible for a visitor to visit the same location more than once, but expenditure data are collected only if the randomly selected location has been visited only once. Four major sub-components of total IVS expenditure are identified: • • • •

50

expenditure on domestic airfares expenditure on travel packages expenditure on accommodation, food and beverages all other expenditure.

Tourism Research Australia


Domestic airfares Wherever air travel is indicated, airfare expenditure is allocated equally between the departure region and the arrival region. In cases where there is no major airport in the departure and/or arrival region, the share of airfare expenditure is allocated to the nearest region with a major airport. If air travel is specified for the first leg of the trip, the departure airport is assumed to be the airport where the visitor arrived in Australia.

Package expenditure A major part of any package for travel within Australia is taken up by airfares and other long distance travel fares. A series of studies by the Australian Bureau of Statistics (1995, 1996), Australian Tourism Export Council (2000), Bureau of Tourism Research (Bonnet et al. 1994 and Skene, 1995) and Office of Economic and Statistical Research (2001) estimated the proportion of travel packages spent on things other than long distance fares to be between 26% and 35%. Based on these results, it has been decided that total package expenditure should be split with 30% being attributed to items other than long distance fares. The remaining 70% is assumed to be spent in the visitor’s home country. The non-fare component is distributed among the regions using the iterative process.

Expenditure on accommodation, food and beverages, and other expenditure Expenditure on accommodation, food and beverages (AFB) and other expenditure is obtained by summing expenditure on the relevant items. The total expenditure for each item group is allocated to the regions by the iterative process. During the iteration procedure, expenditure at the randomly selected location for which there is expenditure information is treated as a known value, and is held constant. The amount actually distributed among the remaining regions in the trip is known as net expenditure, which is equal to total expenditure minus random expenditure. If there is no expenditure at a randomly selected location (either by the interviewer failing to ask, or the interviewee failing to reply) net expenditure is equal to total expenditure.

The iterative procedure Steps in the iteration process are: 1.

An initial regional cost indicator (average expenditure per night) is calculated for each region that has an expenditure sample. Three sources of data are used for this calculation: single region trips, random expenditure for one of the regions of two-region trips, and expenditure at a randomly selected location for multiple region (more than two regions) trips. National average expenditure is used for those regions where there is no expenditure sample.

2.

For stops where there is no random expenditure, a preliminary estimate of expenditure at that stop in the trip is calculated by multiplying the cost indicator for the region at the stop by the length of stay at that stop. For stops where there is random expenditure, preliminary estimates of expenditure are left blank.

3.

Non-blank preliminary estimates of expenditure are rescaled using the formula: r = p * (E / R)

where

r = rescaled value for this stop

p = preliminary estimate for this stop

E = reported total expenditure for the trip

R = sum of preliminary estimates for the trip

4.

For stops where there is random expenditure (that is, the preliminary estimate is blank), the rescaled value is set equal to the random expenditure. Rescaled values sum to the total reported expenditure for the trip.

5.

New estimates of regional cost indicators are calculated by summing rescaled expenditure values for each region, and dividing this value by the total number of nights in each region.

International Visitors in Australia: December Quarter 2009

51


6.

If estimates of cost indicators for the current iteration differ from estimates of cost indicators from the previous iteration by less than an agreed amount the process is stopped, otherwise the procedure is repeated from step 2.

Rescaled values at the last iteration are the final estimates of expenditure at each stop. At the end of the allocation process, expenditure on the four major expenditure components are estimated for every stop in each trip. Estimates of expenditure by State/Territory and region are obtained by summing expenditure estimates at each stop. It should be noted that expenditure by visitors who are in transit to another country is included in the expenditure estimates presented here.

References Australian Bureau of Statistics, 1995, ABS Survey of Inbound Tour Operators 1994 – 1995, cat no. 6401.0, ABS, Canberra. Australian Bureau of Statistics, 1996, ABS Survey of Inbound Tour Operators 1995 – 1996, cat no. 6401.0, ABS, Canberra. Australian Tourism Export Council, 2000, Survey of Inbound Tour Operators, ATEC, unpublished. Bonnet, G., Phelan, K. and Jones, B., 1994, Allocating pre-paid package tour expenditure to goods and services consumed in Australia, in Tourism and the Economy Number 1 1994, Bureau of Tourism Research, Canberra, pp.47–52. Carter, P. and Collins, D., 2005, Travel expenditure by domestic and international visitors in Australia’s Regions, 2004. Tourism Research Australia, Canberra. Office of Economic and Statistical Research, 2001, International and Domestic Visitor Expenditure in Queensland: 1985 to 1999, OESR, Queensland Treasury, Brisbane. Skene, J., 1995, Estimating the Australian component of visitor expenditure on fully inclusive package tours: Alternative methods, in Tourism and the Economy Number 1 1995, Bureau of Tourism Research, Canberra, pp.43–60. Tourism Research Australia, 2009, Backgrounds & methods – Regional expenditure 2008, Tourism Research Australia, Canberra, available: http://www.ret.gov.au/tra .

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Tourism Research Australia


Glossary of terms Accommodation used

This indicates the type of accommodation used by an overnight visitor when visiting a particular location. The main categories of accommodation include: • Hotel, resort, motel or motor inn • Backpacker hotel or hostel • Rented house, apartment, flat or unit • Friend’s or relative’s property • Caravan park or commercial camping ground • Caravan or camping near a road or on private property • Guest house or bed and breakfast • Boat, houseboat, cabin cruiser or cruise ship • Educational institution • Homestay

Australian and New Zealand Standard Industrial Classification System (ANZSIC)

A classification developed by the Australian Bureau of Statistics and the New Zealand Department of Statistics which groups businesses that carry out similar economic activities. A business is assigned an appropriate industry category on the basis of its predominant activities. ANZSIC has a structure comprising of categories at four levels: Divisions; Subdivision; Group; and Class.

Australian Tourism Satellite Account (ATSA)

See Tourism Satellite Account (TSA).

Average annual rate of growth

Average increase/decrease in value per year. Tourism Research Australia uses the geometric growth rate formula (r = exp[ln(pn/ p1)/n]-1). This formula assumes that a variable increases or decreases at the same rate during each year between the two time periods. It does not take into account intermediate values of the series.

Average nights

The sum of all nights divided by the sum of all visitors for a particular category. This is commonly referred to as average length of stay.

Backpacker visitors

Are defined by accommodation used rather than purpose of visit, and are distributed through the purpose of visit categories. Tables in this publication show purpose of visit both inclusive and exclusive of backpacker visitors.

Business visitors

Visitors who nominate business as their primary reason for travelling. Business travel comprises business, work travel for transport crews, attendance at conferences, conventions, exhibitions, trade fairs, seminars, incentive group meetings, marketing events, and training and research related to employment. The analysis presented in this publication excludes visitors who travelled on business as drivers or transport crew and those who travelled to attend training or to undertake research related to employment.

CD-MOTA (Compact Disc Monitor of Tourist Activity)

A database and software package containing results from the International Visitor Survey (IVS), the National Visitor Survey (NVS) and its predecessor the Domestic Tourism Monitor (DTM). The software on the CD allows users to select and present data within the package, define and explore market segments, and/or export results to other software. For further information contact Tourism Research Australia

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Confidence Intervals (CI)

The results of the IVS and the NVS are based on a sample, rather than a census, of visitors. As with all sample surveys, the results are subject to sampling variability, that is, they may differ from figures that would have been obtained if the entire population had been included in the survey. One measure of the likely difference is given by the confidence interval, which indicates the extent to which an estimate might have varied by chance because only a sample of the population was included. The NVS and the IVS results are published with 95% confidence interval widths given for a range of estimates. A 95% confidence interval means there are approximately 19 chances in 20 that the difference between the survey results and those that would be obtained from a census are within the range identified.

Direct effects

Economic effects created by direct tourism consumption. For example, the hotel industry providing accommodation services to tourists.

Expenditure

Money spent by, and on behalf of, travellers during a trip. Expenditure items include airfares and other transport costs such as bus and train fares and amounts spent on triprelated items before and after the trip.

Expenditure on capital goods

Capital goods and other major items such as a car are included in the estimates for international visitors.

Experience Perth

This region expanded in the March quarter 2004 to include additional areas surrounding Perth and is now known as 'Experience Perth'. All data for Perth in this publication relates to the new, expanded region.

Group tours

Involve visitors with some prior association (other than family membership) who are travelling together.

Inbound tourism

Tourism within Australia by international visitors.

Indigenous tourism

Tourism activity that involves the life and culture of the Aboriginal people including an opportunity to experience Aboriginal art, craft, cultural display and visit Aboriginal sites/communities.

Indirect effects

Flow on effects created by direct tourism consumption. They are the effects on businesses that supply to the direct providers of tourism goods and services. Examples include businesses that provide inputs required in the preparation of meals a restaurant sells to tourists, for example food manufacturers, electricity companies and delivery services.

International visitors

Overseas visitors coming to Australia for a period of less than twelve months.

International Visitor Survey (IVS)

Profiles the characteristics, travel behaviour and expenditure of international visitors to Australia. Summary information from the IVS is published quarterly. Unpublished data are available on request from Tourism Research Australia via the Statistical Enquiry Service. The IVS has been conducted every year since 1981, except for 1982 and 1987.

Leisure visitors

Visitors whose main purpose of visit is for a holiday or to visit friends and relatives (VFR).

Median nights

Represents the midpoint length of stay for which 50% of visitors stay less time and 50% stay longer.

Package tour

Visitors who arrived in Australia on an inclusive, pre-paid package tour.

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Purpose of visit

The main purpose, or the major reason for visiting a particular location. The major categories of purpose of visit in the IVS are: • • • • • •

Holiday/leisure Visiting friends and relatives (VFR) Business Education Employment Other - includes personal appointments, medical appointments and healthrelated travel.

Regional Australia

Includes all tourism regions in Australia, excluding the eight State/Territory capital cities and the Gold Coast.

Regional expenditure

Based on a methodology devised and implemented by Tourism Research Australia. Two types of regional expenditure estimates are published, both exclude major purchases such as motor vehicles: 1. 2.

The first form includes 30% of pre-paid package expenditure but excludes all expenditure on international airfares. The second form excludes all pre-paid expenditure on both packages and international airfares. A further explanation of regional expenditure is provided in the Survey methodology.

For more detailed information see Tourism Research Australia, 2009, Background & methods – Regional expenditure 2008, Tourism Research Australia, Canberra. Return traveller

An international traveller who has visited Australia previously.

Scandinavia

Includes Denmark, Finland, Norway, Sweden and unspecified Scandinavia.

Total Inbound Economic Value (TIEV)

Represents the total amount of money that flows to the Australian tourism industry through the exportation of the tourism product.

Total spend in Australia

Excludes expenditure on goods pre-paid through inclusive package tours and services in Australia and pre-paid international airfares.

Total trip expenditure

Including expenditure in Australia, pre-paid expenditure on goods and services in Australia and pre-paid inclusive package travel and pre-paid international airfares.

Tourism regions

Formed predominantly through the aggregation of Statistical Local Areas (SLAs). Tourism regions are defined by the various State and Territory tourism organisations (STOs) according to their research and marketing needs. From 1998, the Bureau of Tourism Research (BTR – now Tourism Research Australia) and the Australian Bureau of Statistics (ABS) adopted a coordinated approach to the use of tourism regions to enable comparability of regional data from different tourism surveys.

Tourism Satellite Account (TSA)

An extension from the core national accounts to focus on the tourism sector. It identifies tourism activities within the national accounting framework and compiles a comprehensive set of economic data on tourism. The first Australian TSA was released by the ABS in October 2000 (ABS catalogue no. 5249.0).

Visiting friends and relatives (VFR)

Visitors who nominate visiting friends or relatives as their main reason for travelling. Visiting friends and relatives also includes travel to a friend’s or relative’s wedding or travel to attend a funeral (see Purpose of visit).

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Visitors

The weighted number of international visitor arrivals to Australia. To fall within the scope of the IVS, the respondent must be an international visitor aged over 15 years and be departing one of the eight major Australian airports (Sydney, Melbourne, Brisbane, Cairns, Gold Coast, Darwin, Perth and Adelaide) following a visit that was not more than one year in duration.

Visitor nights

The number of nights spent in Australia by international visitors in association with individual visits.

Weighting

The IVS is a sample survey so each respondent is given a ‘weight’ equalling how many visitors they represent. Respondents are weighted to ABS Overseas Arrivals and Departures (OAD) data (ABS catalogue no. 3401.0) on international visitor numbers.

State and Territory abbreviations NSW

New South Wales

Vic

Victoria

Qld

Queensland

SA

South Australia

WA

Western Australia

Tas

Tasmania

ACT

Australian Capital Territory

NT

Northern Territory

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About Tourism Research Australia Tourism Research Australia provides independent, accurate, timely and strategically relevant statistics and analysis to the tourism industry, government and the community at large to enhance the contribution of tourism for the benefit of the Australian community. Tourism Research Australia is a unit of the Department of Resources, Energy and Tourism.

Research publications and reports Tourism Research Australia publications and reports are available in electronic formats for free PDF download. For further information go to www.ret.gov.au/tra If you would like to receive email alerts advising of new releases, go to www.ret.gov.au/tra and register for the Tourism Research Australia Publications Advisory Service.

Statistical Enquiry Service Tourism Research Australia Statistical Enquiry Service is available for industry operators, academics and other interested parties. This service is maintained by a Research Officer who plays a key role in linking the tourism industry to important tourism research data. This service can provide Tourism Research Australia data in excel tables tailored to meet specific research needs. Tourism Research Australia is a cost recovery organisation and charges apply for research services. These will be dependent on the complexity of the information required. A consultancy quotation will be provided for data needs via email. All major credit cards are accepted with the exception of Diners. A tax invoice will be supplied on completion. For further information on the Statistical Enquiry Service please contact tourism.research@ret.gov.au

Online Data Package Tourism Research Australia has designed an online facility that allows paid subscribers authorised access to real time research information using Tourism Research Australia databases. This online environment provides users with the ability to manipulate and use data to generate tables which are relevant to specific needs as well as expanded functionality including: • • • •

immediate access to the new data each quarter on the day of release capability to store and update customised tables of user specified data in a password protected online database saved tables which can be built to update immediately when quarterly data is uploaded by Tourism Research Australia access from any computer with an internet service, allowing the user improved flexibility.

If you would like to receive information about the Online Data Package subscription or have further enquiries please email tourism.research@ret.gov.au

Online Student Data Package Tourism Research Australia has developed an Online Student Data Package. Available to subscribing educational institutions, Online Student Data is accessible to students through the educational institutions’ online library services. The data includes results from the International and National Visitor Surveys and enables students to research information on visitor demographics and behaviours. Students have access to online help including an online training manual and information buttons. For more information, please email tourism.research@ret.gov.au

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Data Desk The Data Desk facility has been developed for organisations that have elevated information needs, particularly each quarter when the IVS and NVS data are released. Subscribing organisations will receive predetermined tables of data in excel format on the day of each quarterly IVS and NVS release – they are also entitled to 5 additional ad hoc statistical requests each quarter. For more information, please email tourism.research@ret.gov.au

Destination Visitor Surveys In addition to the International Visitor Survey (IVS) and the National Visitor Survey (NVS), Tourism Research Australia has developed a program of Destination Visitor Surveys (DVS). These projects are a regional initiative and are aimed at noncapital city destinations. The Destination Visitor Surveys program allows the analysis of visitor type, trip characteristics and destination specific issues. For further information on the regional Destination Visitor Surveys program, go to www.ret.gov.au/tra

Visitor Profile and Satisfaction program In response to a number of industry requests, Tourism Research Australia has developed a Visitor Profile and Satisfaction (VPS) program. In this program the research design, questionnaires, analysis and reporting are standardised. The standardised surveys enable regional destinations to work in partnership with Tourism Research Australia and leading market research companies to support localised marketing and business decision making. This program allows destinations to minimise the cost and time normally taken to complete such projects. The VPS program is open to any Australian tourism destination - projects are funded by the broader Destination Visitor Survey program. Opportunities are available for destinations to fund their own VPS project. To date those participating in these projects have covered a diverse range of visitor profiles and destination types, from remote outback destinations to some of the busiest tourism destinations in Australia. For more detailed information read the Visitor Profile and Satisfaction Program - A Guide for Tourism Destinations 2008 on our website at www.ret.gov.au/tra Please note: Initial contact must be made with the relevant State Tourism Organisations.

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