Hershey: Event Planning

HERSHEY Creating a Successful Special Event / Promotion FASM400

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Table of Contents

Company Overview

Environmental Goals Shared Goodness Favorite Quotes Event Plan - Time and Action Calendar Marketing Plan - invitation - social media - poster - cost sheet - Prize plan Donation plan Conclusion

Company History The Hershey Company, commonly called Hershey's It incorporated on October 24, 1927, is a producer of chocolate in North America The Company's principal product offerings include chocolate and non-chocolate product

International and Other

Such as gum and mint refreshment products The Company has operations and manufactures product in China, Mexico, Brazil, Indian and Malaysia, primarily for consumers in these regions This segment also includes its global retail operations including Hershey's Chocolate World stores in Hershey, Pennsylvania, New York City, Las Vegas, Shanghai, Niagara Falls, Dubai and Singapore Within its International and Other markets, the Company manufactures markets and sells various brands, as well as other brands that are marketed regionally

ENVIRONMENTAL GOALS " ENVIRONMENTAL SUSTAINABILITY " "We value the limited natural resources on our planet, and work hard to use them responsibility and minimize our impact Our widely-recognized environmental practices benefit not only today's generation, but also generations to come"

Reducing Packaging Makes a Huge Difference Achieve zero-waste-to-landfill status at all Hershey facilities by 2025, building on our existing roster off 11 zero-waste-to-landfill facilities Save, an additional 25 million pounds of packaging material by 2025, augmenting the 16 million pounds we have already save since 2009 Reducing the weight of each wrapper by 0.05 grams save 1,957 trees, reduce aluminum use and save enough electricity to power 56 homes - per year Our target is to reduce waste by 16 million pounds through 2017 With product packaging now more than 80 percent recyclable

SHARED GOODNESS SOCIALLY RESPONSIBLE AND ENVIRONMENTALLY SUSTAINABLE MANNER

Followed by the mission of the Hershey Company - “Continuing Milton Hershey’s legacy of commitment to consumers, community and children, we provide high-quality HERSHEY’S products while conducting our business in a socially responsible and environmentally sustainable manner”-, The Hershey Company established Shared Goodness to promise with brands consumers love; business models and people making a difference in the world; being better stewards of the planet we all share; building thriving communities in the places we call home; and, perhaps most near and dear to our hearts, by nourishing the lives of children so they can learn, grow and thrive. It’s a promise that started nearly 125 years ago, with our founder Milton Hershey – the original purpose – driven entrepreneur who linked the success of his company with supporting children in need through the Milton Hershey School.

We look forward to the next 100 years and do so with a promise to you: to build on our Shared Goodness. Because goodness is most felt when it’s shared with others.

OUR FAVORITE QUOTE

There is not a person alive who should not plant a tree — not for the shade that you’ll enjoy, but for those who are coming after.

Milton Hershey

EVENT PLAN

The event is to promote Shared Goodness to the public and to interact with our Hershey's customers. The Hershey Company has been cared for environmentally sustainability manner and to step forward, we decided to replace chocolate wrap made of aluminum foil to recycled paper. We strongly believe in people making a difference in the world.

With loved ones, all of us may participate this contest for creating a new packaging design. There will be complimentary sweets and small gifts for everyone. The selected design will be actually produced for a limited period of time and the winners will get a special prize!

Please find us at our flagship store and enjoy Christmas with Hershey's.

Share love, Share goodness.

Events

PHOTO TIME WITH SANTA CLAUS

COMPLIMENTARY CHOCOLATE FONDUE

MUSIC WITH DJ

CHOCOLATIER PERFORMANCE

Time and Action Calendar

DETAILED MARKETING PLAN

Event poster

Invitation

RSVP is our winers from first place to third place.

We will send it through email, text message, and call to ensure the attend the celebration.

Information is including, Our event title, Date and Time Phone number

Social Media Posting

Teaser 1

Teaser 2

Teaser 3

Teaser 4

Teaser 5

Teaser 6

Cost sheet

PRIZE PLAN

1st

2nd

3rd

everybody

DONATION PLAN

SHARED PLANET

$3,000

17 Partnerships

$2,500 (our budget) + $500 (in-store donation)

Review

Company Overview

Environmental Goals Shared Goodness Favorite Quotes Event Plan - Time and Action Calendar Marketing Plan - invitation - social media - poster - cost sheet - Prize plan Donation plan Conclusion

Thank You

Works Citied Hershey Co (HSY) Company Profile. (n.d.). Retrieved from https://www.reuters.com/finance/stocks/company-profile/HSY Environmental Sustainability. (n.d.). Retrieved from https://www.thehersheycompany.com/en_ca/responsibility/goodbusiness/environmental-sustainability.html https://www.thehersheycompany.com/en_us/shared-goodness.html http://www.hersheypark.com/ http://www.thehotelhershey.com/?_ga=2.161040187.706448417.1541699911-937275540.1541699911