This project is my final project using all the skills I have learned from my major to create my best work. I chose pop-up event plan for Self-Portrait Ltd which is a London based company that creates high quality of feminine designer clothing. Since Self-Portrait has no main store in the U.S., I decided to bring it to Soho, NY to expand the customer range as well as the brand presence. I call the pop-up store “#myselfportrait” because this was Self-Portrait’s campaign on Social Media. I included the reason why the brand is going to reach out to U.S. customers and financial reports such as assortment plans, planned sales, net profit and ect. The pop-up store will open for 8 weeks and this is going to a measurement for possibility of flagship store in the U.S.
