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Women's Day Supplement
Ranim Atour
Field Marketing Manager, Infoblox
FOCUSING ON INNOVATION Ranim Atour, Field Marketing Manager, Infoblox says she enjoys creating trends in the market, and focuses on the uniqueness of campaigns What made you choose this career path? How would you summarize your professional journey so far in terms of meeting expectations, both yours and the organization’s? It’s all about the personality, skillset, and knowledge which helped to shape my career in a way I am proud of today. A marketing career is cool & fun, it involves a lot of creativity, being a trendsetter, understanding the customer's behaviour, monitoring market trends, and meeting the market’s needs. It is also about owning campaigns and projects while collaborating with other shareholders in the organization, like Sales, Channel, Solution Architect, and others; and is a main contributor to the organizations' sales and generated pipeline. The business environment
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changes quickly, this pandemic just showed us how fast the playing grounds can change in a matter of weeks! That’s why cybersecurity is very exciting, and you can easily get interested in it once you get a deep dive, as it is a hyper-growth field that expands to different verticals and progress along the way. Marketing got my attention at age 21 when I first did my internship in Germany. I felt that this career path suits my personality and energy. I have been lucky to work in different marketing roles for multinational institutes to this present day. Today as the Field Marketing Manager for the Middle East, Turkey, Africa, and Pakistan at Infoblox, every campaign and success brings satisfaction that I feel proud of. The Marketing career path, especially in Cyberse-
