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Women's Day Supplement
A FOCUS ON DIFFERENTIATION Riddhi Anilkumar, Regional Marketing Manager, Omnix International has taken some standout initiatives in her role over the past couple of years and is relishing the responsibility of conceptualizing and executing them
the audience to grasp the product’s ability to offer a solution that addresses their challenges. Being an outcome-oriented individual, it is personally rewarding when I can measure the results of my initiatives in the form of new customer sign-ups, the extended reach of a product in a new sector and geographically, in a new region, and indeed the value of revenue generated through marketing initiatives to fuel the sales pipeline. From your experience, is gender a differentiator in Marketing at all or are men and women similar in these roles in terms of the strengths they bring to these roles in conceptualizing and executing? Are women sufficiently recognized for their contributions? I have been raised in the Emirates and as I embarked into my
What made you choose this career path? How would you summarize your professional journey so far in terms of meeting expectations, both yours and the organization’s? Creative thinking, designing and a progressive career path stands at the core of what I would value the most in my profession and if there is one industry which offers it all, it is Marketing. The marketing landscape has massively evolved over the past few years and especially with technology marketing, there is immense scope for professional growth. Being a Technology Marketeer myself from the start of my career, I can tell it is like completing a puzzle with pieces of analytical data, insights, creative thinking, and innovation coupled with technology to devise an integrated marketing plan that not only has an extensive reach but also yields a measurable return. Marketing a software or service which is not tangible requires more than the regular marketing tactics and living in an era of ever changing technological landscape, marketeers like myself are also required to be technically versatile. Working with and for organizations and technologies that form the foundation of the next-generation, indeed, also allows me to upscale my skillset with a progressive learning curve. Moreover, creating a market for such technologies means challenging myself to bring my best foot forward by conceptualizing marketing strategies that are equally catchy and informative for
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CXO DX / MARCH 2022
professionally journey, I was fortunate to not have encountered any gender bias in the opportunities that I was pursuing. Thanks to my parents, I am blessed to have the privilege of working in the Emirates - a land of ethnic diversities in all domains. It brings a sense of immense pride and accomplishment to see Women Leaders gaining their ground in other professions alongside Marketing that were generally dominated by the male industry like Architects, Engineers, Consultants, and Lawyers, to name a few. The U.A.E government has been extremely supportive of both men and women in critical roles. There may have been a gender bias in the earlier years. However, in recent years, U.A.E has made a rapid paradigm shift in bridging the gender gap related to disparities in pay and also in the number of seats held by men and women at higher roles like MD‚ VP, CISO‚ and more. Many organizations including Multi-nationals are increasingly inclined towards appointing female leaders in Marketing roles. How has Hybrid work and accelerated digitalization challenged, changed and enabled your role in Marketing? The hybrid business model and digitization of several business operations due to Covid-19 has revolutionized the way organizations work. In my personal opinion, the Hybrid working model has actually helped me boost my productivity 3x as I had the flexibility to work at my own comfort. I currently work in the
