» SPOTLIGHT
Women's Day Supplement
ON THE LEARNING CURVE Dushala Agarwal, Marketing Manager MEA, Jedox continues to relish the opportunities to learn from new challenges in her role
in terms of the strengths they bring to these roles in conceptualizing and executing? Are women sufficiently recognized for their contributions? Gender stereotypes still do exist. However our society is evolving and making progressive conceptual shifts, giving rise to greater equality between men and women and the career paths they are expected to choose and excel in. There will always be roles that are inherently more apt for a certain gender, but marketing requires logic and creative problem-solving skills that are not gender defined. If you have the right skillset and talent, there is plenty of opportunity for it to shine through. How has Hybrid work and accelerated digitalization challenged, changed and enabled your role in Marketing? The reimagining of the traditional workplace has radically changed customer behaviours and the way they communicate and interact with businesses. This requires marketing to adapt in the way they tell stories and more importantly how we tell them. Digital communication has become the norm and consistently communicating your organisation’s value proposition and engaging with your audience across various mediums will be the only plausible and effective solution in a digitally-dense world.
Dushala Agarwal Marketing Manager MEA, Jedox
What made you choose this career path? How would you summarize your professional journey so far in terms of meeting expectations, both yours and the organization’s? A career in tech marketing has shaped me into the dynamic person I am today. There never is a dull moment as you will find yourself thinking out-of-the-box every day for a broad spectrum of tasks. As a people person, it gives me the perfect opportunity to interact, network and build relation-
ships with a wide-range of stakeholders. My professional journey has been a steep learning curve as I transitioned into every new role and that journey continues as I come across new changes and challenges which not only provide the opportunity for continued growth, but also make it worthwhile as it is enriching and rewarding. From your experience, is gender a differentiator in Marketing at all or are men and women similar in these roles
Briefly highlight some of the standout milestones from your current role and over the past? I am extremely thrilled to have recently taken up a new role where I have the opportunity to craft a regional market penetration and overall go-to-market strategy on a clean slate. It is challenging me to push outside of my comfort zone, which in turn is moulding me into being a distinctive and a high-yield marketer. What would be some of the goals that you have set for yourself in the years ahead in your professional journey? As a marketer, I believe consumer behaviour forms a key criterion in your planning process. Hence, I would like to delve deeper into the study of this field to understand purchase decisions on a behavioural science level. Rather than being time-bound, I see this as a constant and evolving professional goal. MARCH 2022 / CXO DX
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