SEAFOOD
Prince Edward Island Produces & Harvests some of the worlds best shellfish and Seafood.
CONTENTS
Research 03 Competitive Review 05 Differentiation & Need 07 Narrative 09 Style & Theme 11 Color 13 Textures15 Shapes 17 Logo 19 Mood 23 Type 25 Media 27
Estimates show 1,359,858 visitors
RECORD BREAKING Visitors spend more than $400 Million in 2014
04
COMPETITIVE REVIEW
Top competitors located on Prince Edward Island that serve a variety of seafood flavors.
06
King Klaw is the only seafood restaurant with a seafood market.
Create an enduring web presence & build a social media network.
Classic Seafood restaurant that matches a rustic atmosphere with a modern feel.
Social media will engage families to look at memorable moments.
STYLE
THEME
14
16
SHAPES
18
2
1
KLAW
3
4 KLAW
KING
5
20
KLA
24
E
TYP
NAUTICAL Palatino Bold PLAYFUL Britannic Bold BUSINESS
Myriad Pro 26
EDIA
28
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www.KingKlaw.com