S T Y L E
G U I D E
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T A B L E
O F
C O N T E N T S 0 5
The Brand Overview Lets Discuss
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The Logo
Do and Don’ts 1 1
The Logo Spacing Precision is Key 1 3
The Color
Rainbow Rules 1 5
The Typeface ABC
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B R A N D
O V E R V I E W Where family memories are created and childhood memories are regained. Our focus is not just to sell vintage toys but to create a memorable shopping experience for you, family, and toy collectors of all kinds. Your number One spot for vintage toys to shop, Toy Soldier. The primary reason for the brand is to create a fun approachable and exciting brand that creates an welcoming feel for all our customers.
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“I saw the logo on the bag and knew that something fun was in store for all of us.�
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T H E
L O G O
Stacked Version
Stacked Version Min. Width1.5in
Just Logo Robot Min. Width .25in
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L O G O
D O S
These logos have rules and they mean business!
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X
L O G O
Respect the logo & it will respect you.
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D O N ’ T S
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L O G O
S P A C I N G
Keep hands feet and other objects to yourself while respecting our logo space!
Logo Spacing helps to identify how close or far away another object can come in distance of the entire logo. Here the letter T of the word “TOY� in the logo is the measuring element to assure proper distance for other objects that may interact with the logo. 11
T O Y
RGB RGB RGB RGB RGB RGB RGB RGB 12
34 60 8 7
210 89 8 1
39 90 11 0
212 2 23 206
218 1 41 4 8
85 1 82 2 02
207 67 6 2
241 2 26 53
S O L D I E R
CMYK CMYK CMYK CMYK CMYK CMYK CMYK CMYK
100% , 75% , 40% , 35%
0% , 80%, 69% , 0%
100% , 53%, 42% , 20%
18%, 4%, 20% , 0%
2% , 52%, 100%, 0%
80%, 0%, 21%,0%
0% , 90%, 82% , 0%
6%,3%, 100%, 0%
D E S I G N
C O L O R S
Color can be fun if used correctly!
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Type is a game of skill.
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T Y P O G R A P H Y
D E S I G N
Words tell a story just as well as typography and it is as equally important that we treat it with the same respect. Avenir Next Osaka
(Header) (Subheader) (Body Copy)
Avenir Next 123456789 AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
SignPainter 123456789 AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz Osaka 123456789
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
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