SEAFOOD
PROJECT BOOK
Prince Edward Island Produces some of the worlds best shellfish and Seafood in the World.
RECORD
BREAKIN Visitors G spend m o re than $400 m illion in 2014 CAS Estimates show 1,359,858 visitors FO TING D IREC R BU International TION SINE 60% United States SS A DS 50% 40% 30% 20%
Canada Origin Breakdown
10% 0
Canada
USA
International
COMPETITIVE REVIEW TEXT BOX
TEXT BOX
DIFFERENTIATION
&
NEED
&
NARRATIVE
STYLE
&
THEME
&
FRESH
QUALITY
OCEAN
LOBSTER
SHAPES
LOGO
3
4 KLAW
5
KING
DEVELOPMENT
KKLAW NG
2
LOGO
1
SEAFOOD
CLEAR SPACE
KLAW
KLAW
KLAW
COLOR
KLAW
SINGLE
KLAW
MOOD
CLASSIC
TEXTURES
SEAFOOD
FRESH
FAMILY IMAGES
E
TYP
HEADING Palatino Bold NAUTICAL
SUBHEADING Britannic Bold PLAYFUL
BODY Myriad Pro BUSINESS