RESEARCH ROUND-UP
THE DATA AGE Moving Communities represents a watershed moment in how the public sector is using data to inform strategic decision making. 4global Consulting’s Ed Hubbard reports….
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DR STEVE MANN © MARK EARTHY
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s soon as government restrictions closed the doors of clubs and leisure centres, it became apparent the industry was in need of emergency funding to ensure facilities could re-open safely and effectively as soon as they were allowed. To enable this, Sport England secured £100m, provided by the Exchequer via the National Leisure Recovery Fund (NLRF), working with local government and allowing local authorities to support operators when they re-opened. Through the application process and allocation of funding, it became clear that in order to invest efficiently and report on the effectiveness of this recovery funding, a greater focus and understanding of data was required across the public sector. So Moving Communities was born, a digital transformation programme designed to bring consistent reporting standards
We must ensure the recovery is needs-led and insight driven, making the most of exciting developments for data collection and analytics capabilities across the sector Dr Steve Mann, director at 4global Consulting
across the sector and to provide data and insight on the recovery and performance. Moving Communities has been working with leisure operators and local authorities, to aggregate live data integrations which are automatically standardised and presented in platforms and graphical reports. For the first time, we have a comprehensive view of operational and financial performance for the public leisure sector. “Never before has our sector placed such a focus on collecting data and this will be key to the recovery,” says Dr Steve Mann, director at 4global Consulting. “We must ensure the recovery is needs-led and insight driven, making the most of exciting developments for data collection and analytics capabilities across the sector.”
Transparent understanding
Moving Communities is enabling stakeholders to understand how, why
