IPSOS - Global Views on Cyberbullying Global

Cyberbullying A Global Advisor Survey MALLORY NEWALL Director

Š 2018 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.

Š 2018 Ipsos

1

Global Awareness of Cyberbullying Increasing, but 25% Have Never Heard of It Awareness lowest in Saudi Arabia; Italy has seen greatest increase in awareness over time Total Sweden Italy Chile South Africa Mexico Argentina Serbia United States Canada Malaysia Poland Spain Peru Hungary Australia Brazil Germany Romania Belgium Great Britain China India Turkey South Korea Russia Japan France Saudi Arabia

75%

25%

91% 91% 89% 88% 87% 86% 85% 85% 85% 85% 84% 84% 81% 81% 80% 79% 78% 77% 75% 71% 65% 63% 60% 59% 56% 56% 50% 37%

63%

Yes Š 2018 Ipsos

9% 9% 11% 12% 13% 14% 15% 15% 15% 15% 16% 16% 19% 19% 20% 21% 22% 23% 25% 29% 35% 37% 40% 41% 44% 44% 50%

% Yes 2016

% Yes 2011

72% 90 84 -84 84 83 -84 85 -82 82 84 85 74 74 82 -79 78 55 56 59 56 46 47 51 40

66% 82 57 -68 74 61 -82 80 -83 76 -70 87 76 81 -62 80 49 53 50 59 35 56 53 29

No

Q: Have you ever seen, read, or heard anything about cyberbullying?

2

Majorities in Every Country Feel Existing Anti-Bullying Measures are Insufficient Total Japan Serbia Spain Chile France Peru Argentina Italy Hungary South Korea Mexico Belgium Sweden Germany Australia Brazil Malaysia Canada India Turkey Romania Great Britain South Africa Poland United States Russia China Saudi Arabia

76%

24%

89% 87% 86% 86% 84% 83% 82% 82% 80% 80% 80% 79% 77% 77% 77% 76% 75% 75% 74% 73% 72% 72% 71% 71% 70%

11% 13% 14% 15% 16% 17% 18% 18% 20% 20% 20% 21% 23% 23% 23% 24% 25% 25% 26% 27% 28% 28% 29% 29% 30%

63% 59% 52%

37% 41% 49%

% Requires Special Attention 2016 2011 76% 88 -89 -82 81 82 84 81 83 81 81 78 81 77 79 -77 76 74 -79 76 74 68 67 46 50

77% 91 -84 -83 -83 83 78 77 82 82 75 80 79 70 -78 77 78 -79 71 76 72 72 57 58

Cyberbullying needs special attention Cyberbullying can be handled through existing anti-bullying measures Š 2018 Ipsos

Q: Which of these comes closest to your point of view?

3

Nearly 1 in 5 Parents Worldwide Say Their Child Has Experienced Cyberbullying In the U.S., more than a quarter of parents say their child has experienced cyberbullying, up from 15% in 2011 %Yes 2018 % Yes 2016 % Yes 2011 Total 4% 5% 8% India 14% 12% Brazil 11% 10% 8% United States 12% 7% 7% Belgium 5% 9% 11% South Africa 2% 8% 16% Malaysia 7% 8% 8% Sweden 3% 5% 15% Canada 4% 7% 9% Turkey 4% 6% 10% Saudi Arabia 7% 6% 6% Australia 4% 5% 10% Mexico 5% 4% 9% Great Britain 3% 4% 11% China 5% 5% 7% Serbia 1% 5% 10% Germany 5% 3% 6% Argentina 2% 3% 9% Peru 1%3% 10% South Korea 3% 2% 8% Italy 3% 4% 5% Poland 1% 1% 10% Romania 0%3% 8% Hungary 3% 3% 4% Spain 2%2% 5% France 1%2% 6% Chile 2%2% 4% Japan 1% 1%3% Russia 0% 1% Yes, on a regular basis Š 2018 Ipsos

72% 11%

11% 8%

55% 53%

18%

65% 63% 62% 69%

8% 12% 13% 9%

55% 67%

22% 14%

72%

8% 18% 13% 9% 11% 7% 4% 11% 7% 6% 18% 13% 20% 18% 2% 5% 10% 12% 21% 8%

63% 68% 74% 72% 76% 81% 75% 79% 81% 70% 76% 69% 71% 88% 87% 82% 80% 75% 90% Yes, sometimes

Yes, once or twice

No, never

17% 37 29 27 26 25 23 23 20 19 19 19 17 17 17 15 14 14 14 13 11 11 11 10 9 9 8 4 0

17% 32 19 34 13 25 -20 17 14 17 20 20 15 20 -9 10 13 9 11 18 -11 10 7 -7 9

12% 32 20 15 12 10 -14 18 5 18 13 8 11 11 -7 9 -8 3 12 -7 5 5 -7 5

Don't know

Q: To the best of your knowledge, has your child ever experienced cyberbullying? [Asked only of people who are the parent/guardian of children under 18]

4

Globally, 1 in 3 Parents Report a Child in Their Community Has Experienced Cyberbullying A majority of parents in South Africa know a child victimized by cyberbullying Total 6% 14% 13% 28% South Africa 16% 20% 18% 16% Peru 12% 18% 18% 18% Malaysia 7% 24% 17% 26% India 8% 18% 21% 34% Sweden 13% 19% 12% 11% Brazil 11% 16% 14% 24% US 13% 19% 9% 25% Mexico 7% 16% 17% 24% Turkey 5% 16% 18% 26% Argentina 6% 16% 18% 23% Serbia 2% 17% 17% 31% Saudi Arabia 7% 17% 11% 29% China 4% 13% 16% 31% Canada 8% 12% 11% 24% Chile 5% 13% 14% 29% Australia 8% 14% 8% 23% Belgium 5% 12% 12% 34% South Korea 10% 9% 9% 23% Hungary 2% 9% 17% 30% Great Britain 6% 9% 12% 31% Italy 5% 10% 11% 29% Poland 3% 10% 11% 36% Romania 3% 15% 5% 32% Germany 4% 10% 7% 37% Spain 2% 10% 6% 41% France 0%3% 7% 47% Russia 0%3% 5% 26% 65% Japan 1%3% 2% 43% Yes, on a regular basis Š 2018 Ipsos

Yes, sometimes

Yes, once or twice

No, never

% Yes 2018 % Yes 2016 % Yes 2011

39% 30% 34% 28% 19% 46%

34% 34% 35% 34% 38% 34% 37% 37% 45% 39% 48% 37% 49% 42% 42% 46% 41% 45% 42% 41% 43% 52%

33% 54 49 47 47 43 42 41 41 40 39 35 34 32 32 31 30 29 28 28 28 26 23 23 21 18 10 8 5

32% 49 42 -44 50 36 50 47 39 32 -30 32 34 20 25 20 25 23 19 21 29 -15 16 13 19 8

26% 30 --45 51 25 26 28 35 27 -23 25 31 -35 13 27 11 25 15 20 -12 11 10 15 12

Don't know

Q: To the Best of Your Knowledge, Has A Child In Your Community Ever Experienced Cyberbullying? [Asked only of people who are the parent/guardian of children under 18]

5

Social Media is the Most Common Platform for Cyberbullying Worldwide In Asia-Pacific region, cyberbullying over social networks is less prevalent than in other parts of the world Total 14%

6%

34%

19%

APAC

Europe 9%

4%

29%

13%

LATAM

17% 11%

Middle East/Africa 13%

6%

North America 3% Š 2018 Ipsos

Mobile

Q: Thinking about the kids you know who have experienced cyberbullying, to the best of your knowledge, how did they experience the harassing behavior?

65%

40%

33%

Note: Asked only of parents who knew a child in their household or community who had been cyberbullied

53%

46% 48% 45%

76%

50%

37% 35% 23%

33%

18%

23%

8%

Social Networks

38%

29%

10%

3%

65%

45%

Online Messaging

29%

36%

61%

42%

67%

41% 41%

Online Chat Room

Email

Other websites

Other tech

6

Peru, Argentina, Mexico See Highest Levels of Social Media Cyberbullying; Just 1 in 4 Parents in China Say Cyberbullying Happens on Social Networks Note: Only countries with a sample size larger than N=100 are depicted in the graph

Total

Argentina Brazil

Canada

China

Great Britain

India

Malaysia Mexico

Peru

Saudi Arabia

South Africa

Turkey

United States

Social Networks

65%

74%

70%

68%

23%

69%

66%

71%

73%

80%

56%

66%

60%

67%

Mobile

45%

48%

32%

34%

58%

36%

44%

57%

61%

51%

37%

47%

43%

46%

Online Messaging

38%

43%

28%

41%

57%

44%

47%

33%

40%

31%

28%

43%

36%

42%

Online Chat Room

34%

42%

28%

24%

53%

20%

50%

31%

28%

39%

42%

25%

33%

33%

Email

19%

10%

10%

14%

25%

16%

44%

23%

22%

19%

23%

13%

18%

30%

Other websites

14%

21%

15%

8%

8%

13%

16%

19%

25%

27%

20%

8%

10%

8%

Other tech

6%

8%

6%

4%

1%

6%

5%

9%

14%

12%

4%

9%

6%

3%

Š 2018 Ipsos

Q: How do kids who have experienced cyberbullying experience the harassing behavior? [Asked only of parents who has a child or knew of a child in their community who had experienced cyberbullying]

7

The Majority of Cyberbullying Is Done By A Classmate of the Child Being Bullied 16%

Total

28%

10%

2%

21%

12%

2%

31%

8%

32%

17%

Middle East/Africa 3%

0% Classmate

11%

18% 17%

Young person who was a stranger

39%

30%

13%

North America

47%

28%

13%

LATAM

57%

22%

8%

2%

Š 2018 Ipsos

34%

8%

Europe

Q: To the best of your knowledge, was the person doing the bullying a‌?

53%

38%

24%

APAC 1%

Note: Asked only of parents who knew a child in their household or community who had been cyberbullied

51%

30%

65%

27%

Adult your child knew

Adult stranger

Don't know

Prefer not to answer

8

Cyberbullying Done By Classmates is Most Prevalent in Great Britain, Followed by Canada and South Africa Note: Only countries with a sample size larger than N=100 are depicted in the graph

Total

Argentina Brazil

Canada

China

Great Britain

India

Malaysia Mexico

Peru

Saudi Arabia

South Africa

Turkey

United States

Classmate

51%

40%

53%

68%

48%

74%

42%

53%

53%

43%

25%

67%

22%

62%

Young person, stranger

30%

34%

29%

20%

56%

17%

35%

39%

36%

18%

26%

29%

41%

32%

Known adult

16%

15%

10%

9%

28%

9%

32%

29%

12%

14%

30%

15%

5%

26%

Adult, stranger

28%

38%

14%

15%

49%

12%

47%

36%

27%

45%

43%

14%

35%

18%

Don't know

10%

7%

10%

14%

2%

9%

8%

8%

7%

5%

11%

11%

16%

9%

Prefer not to answer

2%

2%

4%

0%

1%

1%

2%

3%

2%

0%

3%

3%

3%

0%

Q: To the best of your knowledge, was the person doing the bullying a‌? [Asked only of parents who has a child or knew of a child in their community who had experienced cyberbullying] Š 2018 Ipsos

9

Methodology These are the findings of a Global Advisor Cyberbullying Study. In total 20,793 interviews were conducted between March 23 – April 6, 2018 among adults aged 18-64 in the US and Canada, and adults aged 16-64 in all other countries. Where applicable, trended questions have been shown from Ipsos’ November 2011 and September 2016 cyberbullying studies.

The survey was conducted in 28 countries around the world via the Ipsos Online Panel system. The countries reporting herein are across Argentina, Australia, Belgium, Brazil, Canada, Chile, China, France, Germany, Great Britain, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Romania, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey, and the United States.

Between 500 and 1000+ individuals participated on a country by country basis via the Ipsos Online Panel. The sample was 1000+ in Australia, Brazil, Canada, China, France, Germany, Great Britain, Italy, Japan, Mexico, Spain and the United Stated of America. In all other countries the sample was 500+. Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.

The precision of Ipsos online polls is calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 5.0 percentage points. For more information on Ipsos’ use of credibility intervals, please visit the Ipsos website.

In countries where internet penetration is approximately 60% or higher the data output generally reflects the overall population. Of the 28 countries surveyed online, 17 yield results that are balanced to reflect the general population: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Italy, Japan, Poland, South Korea, Russia, Saudi Arabia, Spain, Sweden, Great Britain and the United States. The remaining countries surveyed – Brazil, Chile, China, India, Malaysia, Mexico, Peru, Russia, Saudi Arabia, South Africa and Turkey – produce a national sample that is considered to represent a more affluent, connected population. These are still a vital social group to understand in these countries, representing an important and emerging middle class.

© 2018 Ipsos

10

Contacts

Mallory Newall Director, Ipsos U.S. mallory.newall@ipsos.com + 1 202 420 2014

Š 2018 Ipsos

11

ABOUT IPSOS

GAME CHANGERS

Ipsos ranks third in the global research industry. With a strong presence in 89 countries, Ipsos employs more than 16,000 people and has the ability to conduct research programs in more than 100 countries. Founded in France in 1975, Ipsos is controlled and managed by research professionals. They have built a solid Group around a multispecialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery.

At Ipsos we are passionately curious about people, markets, brands and society. We deliver information and analysis that makes our complex world easier and faster to navigate and inspires our clients to make smarter decisions.

Ipsos is listed on Eurolist – NYSE – Euronext. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com

© 2018 Ipsos

We believe that our work is important. Security, simplicity, speed and substance applies to everything we do.

Through specialisation, we offer our clients a unique depth of knowledge and expertise. Learning from different experiences gives us perspective and inspires us to boldly call things into question, to be creative.

By nurturing a culture of collaboration and curiosity, we attract the highest calibre of people who have the ability and desire to influence and shape the future.

“GAME CHANGERS” – our tagline – summarises our ambition.

12