2 minute read
Constantly re-inventing Christmas
Following a very successful and busy Harrogate show where Noma’s new Collection was extremely well received, below is a selection of those new products. For buyers who were unable to visit Harrogate, the complete range can be seen at Noma’s Hinxworth showroom
New for 2022
A collection of outdoor festive figures including a magnificent Highland stag. These festive outdoor characters have a clever ‘duo bulb’ that can change from white to warm white or even a mixture of the two. Many new designs have been added and as Frank says “We feel these new design give the Wow factor.
Noma have a merchandising team that are able to help customers to create appealing Christmas scenes within their garden centres/stores – just another service than enhances Noma’s customer care.
A very clever range launched last year are their ‘Magic Candles’. These have a wand that control the lighting and as Frank states ”These now have a definite magical feel to them.”
Connectables – An ever growing range that more and more can be added for all year round and not just for the Christmas period. These lines are also ideal for summer lighting too ! `A growing trend are Noma’s colour changeable ranges. Also finding favour more and more are Noma’s fine wire lights,
I particularly liked a new range from Noma of Bristle lit trees. These make an ideal indoor centre piece for any table, door or shelf.
Being also a leisure outdoor furniture supplier we have used our expertise and designed a new range of outdoor festive rattan characters in a stunning flat grey weave material combined with the duo bulb.
With a history going back over 80 years, Noma’s ‘Heritage’ range comprising a selection of nostalgic Christmas light chains and seasonal table top that include a Ferris wheel, Carousel, ice skating ring and a most impressive rocking horse, that I can foresee being an item that can be handed down the generations.
New for Noma are a collection of paper stars plus a selection of lit baubles, all in white – certainly different to the traditional Christmas bauble.
Quite a number of Noma’s products could be described as stunning the Outdoor lit wreaths certainly fall into this category.
Starry Nights – An ever more popular part of Noma’s outdoor lighting are their magnificent starry nights range It consists of a range of trees that have both hard and soft fixings with heights up to 12 metres. The larger trees need a flag pole to guarantee a firm fixing. Part of this range are their door trees that can be easily fixed to any door both inside and out.
Having been shown around the showroom, it was time to enter a new area known as ‘Secret Garden’. This room comprised a collection of impressive garden lighting that comes under the Solar 365 and ‘Fit & Forget’ battery category Many different shapes and sizes that give the consumer 72 days of constant high lumen lighting.
Packaging and re-branding – Frank was very pleased with the company’s new re-branding, which has resulted in increased orders, the new style enables the customer to instantly understand the product they are purchasing.
