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PROFILE Puleo
Artificial
Christmas Intelligence Puleo Asia has built a reputation for inspired and innovative artificial Christmas trees and outdoor décor, but the roots of this business started with a pivotal purchase way back in 1954… Puleo Asia might now enjoy globally, with Puleo Asia based in international success on a big scale, Kowloon, Hong Kong, whilst its UK but at its heart it is still a family showroom is based in Rochdale. business. Adrian Yapp, from the UK Sales And it’s this founding essence team, says that Puleo Asia is of close relatives and looking ahead to “Grand, majestic 2022 with designs friends gathered around a beautiful for everyone. and imposing festive tree at the “Grand, majestic centre of a brightly-lit, looking trees and imposing welcoming home, that such as the looking trees the brand will bring to such as the Harrogate Christmas & Kensington Kensington Fir and Gift this month. the Washington Fir and the The company was Valley, continue to Washington originally founded lead the trend for when matriarch Valley, continue this style of tree,” Marian Puleo bought Adrian reveals. to lead the an artificial tree for “Meanwhile striking her family home in short needle trend for this New Jersey back in trees, portraying style of tree” the early 1950s. She a noble kingly planned hand-crafted appearance, improvements she could make like the Northern Fir and to the simple tree to really bring the Barrington Spruce, Christmas to life for her loved ones, offer something for those and this ethos has since been who prefer trees with an passed down the generations of impressive outward show. both the business owners and its “We’ve also seen a many customers. large increase in sales The Puleo family went on to of index shaped found the company in their garage, trees. For those who growing it from there, and today like the natural the Puleo brand is one of the forestry look, biggest producers of creative the Kingsmere and unique artificial trees and Darlington
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For more information visit: www.puleointl.com Harrogate show stand: Hall C, Stand C22
designs are really appealing for the customer.” Adrian says the Puleo brand has seen sales in the UK for pre-lit Christmas trees continue to grow year on year, alongside sales of pre-lit wreaths. “Puleo Asia also boasts an engaging range of pre-decorated wreaths, offering the warmth of cones, berries and fruit, complemented by designs featuring primary and pastelcoloured baubles,” he says. “And replicating the freshness of a frosty morning, wreaths with a dusting of snow and a glacial effect are also available. “Finally, we’re also offering a welcome range of plain, plentifully tipped wreaths, for those who prefer to decorate themselves. The range – built on more than 55 years of experience – is completed with a family of amazing garlands, stunning swags and an array of mini trees.”
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