Gifts Today Fragrance Supplement 2022

Designed and poured with love in Nashville, Tennessee.

Vegan | Clean-burning soy wax | Sustainable.

01225 9312322 | sales.uk@dw-collective.com www.designworkscollective.co.uk

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Gifts Today March/April 2022

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Contents p14

Cover Story

Company Profiles

36 Paddywax

6

From its home in Nashville, USA, Paddywax has been candle-making for over 25 years, with its unique style and concept of crafting premium, natural candles that are designed to be repurposed and live on in the home long after burning.

12 Wax Lyrical

Special Interviews

Gifts Today team Publisher

Mark Horsnell markh@lemapublishing.co.uk

Editor

Clare Turner clare@lemapublishing.co.uk

Assistant Editor

Naomi MacKay naomi@lemapublishing.co.uk

Layout/Design

Rick Vickers rick@lemapublishing.co.uk

Managing Director

Mark Naish mark@lemapublishing.co.uk

Production Director

Paul Naish paul@lemapublishing.co.uk

Chairman

Malcolm Naish malcolm@lemapublishing.co.uk

8 The Future of Smell founder Olivia Jezler shares insights into how the home fragrance category is performing and predicts what scents will be big news this year 14 Sara Allbright, the former John Lewis home fragrance buyer - and now founder and director of Retail100 Consulting - gives her views on how retailers can maximise their customers’ home fragrance experience in-store

Ashleigh & Burwood

15 The Isle of Skye Candle Company 16 The Eclectic Lifestyle Company 24 Lesser & Pavey 26 The Wheat Bag Company 28 CorinCraft 30 Best Kept Secrets 30

Denby

32 St. Eval 34 Manor House 35 Heaven Scent 38

D & J Glassware

40 Marmalade of London 41 Broughton & Beech 42 Bolsius p15

Fragrance Forum 10 Retailers’ Panel A selection of independent retailers from across the UK reveal what home fragrance products they stock and what’s selling well for them 18 Trade Talk

Lema Publishing Ltd

1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930

www.giftstoday.media

Top executives at leading home fragrance companies discuss trading patterns and trends, from eco concerns to vessel designs

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T 01359 250720 Handmade in Suffolk

www.manorhousehomefragrance.co.uk

Drawer Liners | Drawer Sachets Hand Wash & Moisturising Lotion | Pot Pourri Reed Diffusers | Room Sprays | Scented Candles

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Message from

the Editor www.giftstoday.media Instagram: @giftstodaymedia

W

elcome to Gift Today’s annual home fragrance supplement and my first as Editor.

The promising news, having spoken to suppliers and retailers up and down the country, is that home fragrance appears to be as popular as ever. The interest in creating a pleasant ambience within the home, which rose during the first lockdowns when we were all spending time at home, has not waned.

And even though we are all facing challenges such as the rising cost of living, the fact remains that home fragrance items offer an affordable way to treat our friends, family, and ourselves.

Of course, as in most industries, consumer awareness about sustainability is shaping the evolution of home fragrance products. It’s something that the brand director of our cover star Paddywax talks about in our Trade Talk section on page 18. Cartter Stout says the company is bringing a ‘’compelling story for consumers about repurposing and sustainability’’.

In the same article, Jacqui Gale MBE, chief executive of Wax Lyrical, echoes this sentiment, saying: “We draw inspiration from our home in the Lake District and continually strive to find sustainable solutions for all of our vessels, ingredients and packaging.”

You’ll find sustainability, reusability and recycling mentioned by many suppliers interviewed for this supplement, from Ashleigh & Burwood on page 6

to St. Eval, which was honoured with a Queen’s Award for Enterprise for Sustainable Development in 2021, on page 32, and many others featured within our pages.

As well as rounding up the best in new home fragrance products, I’ve also been lucky enough to talk to some fascinating people within the industry. Olivia Jezler, founder of scent innovation agency Future of Smell, confirms that people are continuing to use scent in their homes now more than ever before. She also offers tips on displaying home fragrance items - and shares her predictions for this year’s big scents.

Retailers looking to make the most of the home fragrance offering in their stores should also read what Sara Allbright - former John Lewis home fragrance buyer and now founder and director of Retail100 Consulting - has to say about maximising your customers’ home fragrance experience.

And talking of retailers, we have, of course, quizzed our readers to find out what products they stock and what’s selling particularly well for them at the moment, so you can get a snapshot of the home fragrance retail scene across the UK. So why not light your favourite fragranced candle or wax melt, relax, and enjoy our insight into this fascinating, innovative, and everevolving category!

Editor, Clare Turner

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‘“Even though we are all facing challenges such as the rising cost of living, the fact remains that home fragrance items offer an affordable way to treat our friends, family, and ourselves’’

The views of the contributors expressed in this journal are not necessarily those of the publisher. Comments, letters and criticism are welcome.

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HOME FRAGRANCE

It’s time to

celebrate spring!

Ashleigh & Burwood

Ashleigh & Burwood presents a range of new products and fragrances that celebrate this time of year, which for many is their favourite of all the seasons

6 Gifts Today

To Ashleigh & Burwood’s collection that evokes the essence of springtime all year round - Life in Bloom - the company has added three cheery new scents: Lotus Flower & Watermelon, Wisteria & White Woods, and Orange Blossom & Mandarin - each assigned a bright, uplifting colour from a palette of vibrant shades.

Available in the new fragrances are Scented Candles, Lamp Fragrance (with Fragrance Lamps in matching colours) and Floral Reed Diffusers and Diffuser Refills.

The Floral Reed Diffusers, which have proved particularly popular, combine white fibre reeds with stems of coloured gypsophila flowers, for a striking and original diffuser aesthetic.

In fact, it was this product that inspired the collection, and a motif of the gypsophila flower is carried through on the colourful artwork decorating the collection’s packaging.

As with other collections of Ashleigh & Burwood, the reusability of the products is considered, and a full range of diffuser refills is offered to top up the fragrance. These are packaged in a bottle made of 30% recycled material, which can be recycled by adding to the household recycling.

Also new for this season, Diffuser Flower Refills (along with replacement reeds) are available in the six original colours, meaning that the glass diffuser vessels can be reused again and again, with the fragrance, reeds, and now decorative flowers available to purchase individually.

Another new product with sustainability at the heart of its making is the new Frosted Earth Lamp Fragrance - capturing the aromatic fragrance of icy landscapes marbled

with the flow of revitalising waters. For a fragrance experience that benefits customers and the planet, the new scent uses a special, sustainable ECOBOOST formulation that reduces the fragrance’s carbon footprint.

Using highly potent raw materials to produce stronger fragrances, less of the concentrated scent is needed to create the highly fragranced products that Ashleigh & Burwood’s customers love. The result is a reduction in the amount of energy used in the manufacturing process, which is kinder to the planet.

EcoBoost is a registered trademark of CPL Aromas.

The fragrance is available individually in 250ml and 500ml bottles and is also included within four new Fragrance Lamp Gift Sets, packaged in stylish silver gift boxes and featuring colourful new glass mosaic lamp designs, inspired by the beauty of planet Earth.

One further product to launch this season is wax melts, added to Ashleigh & Burwood’s Earth Secrets collection.

Blending natural ingredients into affordable home scenting solutions, the collection has, to this point, consisted of petit reed diffusers and cute tin candles. The new wax melts add a third way for users to infuse their home with the nature-inspired scents of the collection. Small but mighty, the wax melts are crafted from a highly fragranced soy wax blend to ensure long-lasting fragrance release. Shaped in the form of adorable hearts for a joyful decorative touch, just a couple of wax melts added to an oil burner will quickly bring a beautiful aroma to a room. Each tin is crammed with enough hearts for around 50 melts, giving many hours of beautiful fragrance.

Call: 01932 267060 Email: COT@ashleigh-burwood.co.uk Visit: www.ashleigh-burwood-trade.co.uk

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TRENDS HOME FRAGRANCE HOME FRAGRANCE

Homing in on the gift appeal of fragrance products Home fragrance has experienced a boom since the onset of the pandemic - and people continue to use scents in their home now more than ever before, says Future of Smell founder Olivia Jezler What’s your background?

I studied design at Parson School of Design in New York and worked at top global fragrance companies to develop scents for fine fragrance, candles, and personal care products for FMCG [fast-moving consumer goods], niche and luxury brands.

I also worked in brand strategy for Natura & Co (owner of premium skincare brand Aesop) and had a research fellowship at the University of Sussex in the UK, where I studied the interconnectedness of our senses and ways to create experiences through smell and technology.

Tell us about Future of Smell.

Future of Smell is a scent innovation agency. We

Olivia Jezler 8 Gifts Today

help companies envision future scent products and experiences, merging human needs with cutting-edge research.

We offer scent and experience development for products and environments, which can be retail spaces, hospitality, and even ecommerce.

Experiences can be fragrance discovery and new ways of using scents. The scents we design together with top perfumers and suppliers, are built to reflect a brand, and the emotions and memories they aim to be remembered by.

How are sales of home fragrance performing?

Home fragrance has experienced a boom since the onset of the pandemic and people continue to use scents in their home now more than ever before.

“Home fragrance products are very giftable as they are decorative objects that can easily transform the experience of a space and a home - and they last longer than flowers!”

“Home fragrance is a growing category and is easy for customers to buy into - far more so than perfumes. People don’t overthink home fragrance as much as perfumes, due to their relatively accessible price”

About Future of Smell Future of Smell helps brands design sensory experiences through research-backed custom fragrance design and smell-based technologies.

CREDIT iStockphoto.com

Why should a gift retailer consider stocking home fragrance products?

Home fragrance is a growing category and is easy for customers to buy into - far more so than perfumes.

People don’t overthink home fragrance as much as perfumes, due to their relatively accessible price.

Also, home scent is less tied to one’s personal identity; it’s a decorative element that can be changed throughout the day and with the seasons. Home fragrance products are also very giftable as they are decorative objects that can easily transform the experience of a space and a home - and they last longer than flowers!

How can a gift retailer build customer loyalty through scent?

As a retailer, using a scent that reflects your brand and identity - either sprayed on packaging or through a scent insert that can be placed inside a gift bag or shipping box - can add a whole new dimension to a customer’s unboxing

experience, allowing them to form an emotional bond even if they have never walked into your store. The more senses are engaged, the more memorable an experience becomes.

Can you share any tips on the best ways to display home fragrance items in-store?

Categorising scent products based on smell could be helpful, starting with the lightest scent and working up to the stronger woods and resins. If a person likes the smell of more floral scents, it makes it easier to smell and compare this way, than smelling by brand.

Also, highlight the fragrance notes.

Although they may be written on the packaging, highlighting them again on a display will make it easier for people to read and emotionally connect with the fragrance.

Furthermore, the products should be easily smellable. I would leave them open: use a glass dome or a cover (such as paper) on candles, which can easily be removed, as candle wax covered with dust is not so pleasant to look at or to smell.

Founder Olivia Jezler said: “We believe that scents, and the act of consciously smelling, are impactful tools for wellbeing in our sensorially muted worlds. We work with world-leading fragrance companies to design custom scents for products and experiences, scent branding, and advise on the development of digital scent technologies that support and enhance lives.

Our clients have included Fortune 500 companies, startups and trend forecasting agencies.”

Email: info@futureofsmell.com Web: Futureofsmell.com Instagram: @futureofsmell What scents will be big this year?

Reed diffusers are great, but what if a person wants to change the scent or

I see two directions: the ‘calming’ scents of lavender, chamomile, woods, and the forest to ground and calm us; and distinct and unique scents that surprise and delight are important, as they will stimulate our energy, optimism, and sensory excitement after being inside for so long.

even turn it off for a while? This can

What does the future hold for this category?

become so accustomed to our

Flameless candles or low-tech diffusers that can easily be covered or ‘shut off’.

be tricky.

There is an opportunity for materials that absorb scents to be used as home fragrance. These should ideally come with a way of covering them.

Also, there is a move from glossy vessels and objects (as we have technology being this way) to objects that are matte or have a texture, which give them a more multisensory feeling.

Gifts Today 0

HOME GiftsFRAGRANCE Today

Retailers’ Panel We asked a selection of giftware retailers from across the UK: what home fragrance products do you stock and what is selling well for you?

Erica Coombes

Buying, Events & Experience Manager

Denby Pottery Village, Denby, Derbyshire

Laura Cooper

Owner, Handmade Design

Ashbourne, Derbyshire

We stock Ethel & Co candles, wax melts and room sprays, and aroma tablets by Coinneal Candles. We are also currently working with another small business to develop our own branded reed diffusers.

Wax melts are one of our best sellers at the moment. I notice that customers tend to shift to buying wax melts over candles during the spring and summer months. I think this is because they still want the scent in their home but not necessarily the cosiness of a candle flame.

At the home of Denby Pottery in Derbyshire, there is Denby Pottery Village, which welcomes around a quarter of a million visitors annually.

At this popular Visitor Centre, Denby’s Fragrance Collection can be found with Denby’s Home Decor Selection at the entrance as a welcome to the store.

There are five lovely fragrances available as candles presented in Denby handcrafted ceramic pots, and also Denby ceramic reed diffusers, available in Denby’s iconic patterns. Once the contents are used, the ceramic pots are designed to be repurposed. There are also candle tins available in the same fragrances.

Along with Denby’s ceramic pots, the candles and fragrance oils are produced in England. Selling well for us is the Halo reed diffuser and Blue Haze ceramic candle holder.

Cathy Frost

Owner, Loveone Ipswich, Suffolk We sell WXY Candles and Maegen Candles [from The Eclectic Lifestyle Company], True Grace candles, Plum & Ashby candles and diffusers. They all sell well but price is a factor, so the more competitively priced candles sell best: WXY and Maegen.

Sally Wilde

Owner, Planet Sal

Honiton, Devon

I have struggled with candles, just because there is such choice out there - and, also, around the other shops in town. We recently started stocking candles from Cinnamon Aitch, though. These candles are lovely. I also stock Scentimental Gifts and Lollyrocket Candles. I’m still finding my feet with home fragrance!

10 Gifts Today

Eddie Judd Photography

Claire Leigh

Director, Two Ducks

Woking, Surrey

Eddie Judd Photography

Home County Candles sell very well, and candles from the handmade brand Parkminster have been a consistent performer for us. Melt Candles do well too. We also bring in items from The Recycled Candle Company at Christmas.

We stock diffusers from Illumens too.

Bryony Fletcher

Head of Marketing and Home, Gift and Toy Buyer

Yarnton Home & Garden, Yarnton, Oxfordshire

We love all our Bramley products, and we are particularly enjoying their new room spray products. We love Brownstone London items too.

Nicola Scarff Director, Noah Home and Gift Boutique

Jon May & Luke Jacks

Co-founders, Mooch Gifts & Home

Two stores in Stourport & Bewdley, Worcestershire We stock our own range of Mooch candles and diffusers, St. Eval candle tins, tealights and diffusers, Agnes & Cat, seasonal candles from Gisela Graham, plus locally-made candles from The Bewdley Candle Company.

All our ranges sell well: St. Eval is a firm favourite with customers who love the Cornish brand. Equally proving popular, both with locals and tourists who are keen to take home something made locally, is The Bewdley Candle Company.

“Ashleigh & Burwood Scented Home reed diffusers are ‘must-have’ core products that perform consistently and with great support from the supplier”

Two stores in Glasgow, Scotland

Julie Dachey-Jenkins

Our main candle suppliers are Dekassa Fine Fragrance, Best Kept Secrets and Shearer Candles.

Sentiment-based candles seem to sell better for us as they sit well within our range, but we have recently introduced a range of everyday candles from Shearer, which have been popular.

Nottingham

Gift Buyer and Marketing Manager Brookfields Garden Centre We stock candles from a myriad of small suppliers.

But key lines include candles and reed diffusers from Stoneglow, reed diffusers and lamps from Ashleigh & Burwood, WoodWick candles, and Made by Zen aroma diffusers and oils. Ashleigh & Burwood Scented Home reed diffusers are ‘must-have’ core products that perform consistently and with great support from the supplier; along with Henry & Co wax melts, Heart of the Country scented sachets, and Made by Zen signature oils.

Gifts Today 11

HOME FRAGRANCE

Bringing the

outside, in Wax Lyrical

Home fragrance is so much more than a nice scented candle. It’s the emotions that the right fragrance can evoke, the memories and nostalgia it conjures up - and it’s as personal as choosing a perfume

Sitting on the southern edge of the Lake District, an UNESCO World Heritage Site, Wax Lyrical draws inspiration from over 2,000sq kilometres of mountains, forests, glacier valleys, streams, lakes, peat bogs and quintessentially English meadows and gardens.

To celebrate the 50th anniversary of the Portmeirion Botanic Garden tableware collection, Wax Lyrical has created what it describes as the epitome of home fragrance. The UK manufacturer has been creating desirable, giftable, environmentally conscious and expertly crafted home fragrance for more than 40 years and knows fragrance.

Botanic Garden has been a serene and comforting presence amid the increasing busyness of everyday lives. As the world races around us, the most recognised collection in British ceramics is still holding the fort at the centre of home and family life - a secret garden in which to enjoy the good times.

Bringing the joy and fragrance of that garden into homes, is a range of beautiful escapism, featuring lovingly crafted candles, reed diffusers and hand care. There are four soul-enriching fragrances:

12 Gifts Today

■

Hydrangea: with aromatic herbal notes of geranium and lavender mixed with a touch of calming oceanic nuances.

■

Poppy: a beautiful blend of sweet, cherry notes blended with a heart of violet and soft poppy, all resting on a sweet vanilla base.

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Sweet Pea: a fresh floral fragrance with top notes of violet, ylang and pepper supported by rose, mimosa and sweet pea resting on a base of woods, chamomile notes and orchid.

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Treasure Flower: a delicate sweet honeysuckle fragrance combining warm sweet balsamic and green herbaceous floral notes, resting on a base of musk and amber.

Based on the Portmeirion Botanic Garden sugar pots, both the candle and reed diffuser use the same base with engraved wooden lids.

The lid for the candle can be used as a coaster during use, and afterwards the container can be washed and used as a storage pot.

Blends, fragrances, and vessels are all British made, and the use of sustainable coconut wax further promotes the environmentally conscious commitment. The recyclable vessels, in beautiful display box packaging, look equally fabulous on shelves.

The same elegant and desirable fragrances are also available in Wax Lyrical’s hydrating hand wash and moisturising hand lotion, sold individually and as a gift box duo. Hand care products are in a 100% recyclable future pump and contain fragrance-specific essential oils and Jojoba seed oil.

The dye-free wash gives a rich foaming action and a deeply nourished and luxurious skin feel. As with all Wax Lyrical products, which are cruelty-free and vegan-friendly, the luxurious wash and lotion has hands feeling clean and protected but also smooth and smelling amazing.

Portmeirion Botanic Garden promises to make every day magical. What better way to celebrate than with British-made blends, fragrances, and vessels?

Delivering total fragrance, decorating homes, and protecting hands, Wax Lyrical continues to mix British heritage, traditional values, and contemporary designs, wrapped in reliable, quality products.

Call: 01229 461100 Email: customerservice@wax-lyrical.com Visit: waxlyricaltrade.com

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Tel: 01229 461100 Waxlyricaltrade.com

OPINION HOME FRAGRANCE HOME FRAGRANCE

Talking

scents

Former John Lewis home fragrance buyer Sara Allbright - now founder and director of Retail100 Consulting - shares her views on how retailers can maximise their customers’ home fragrance experience in-store What’s your background?

I was a John Lewis buyer for 18 years, culminating in the best part of a decade buying Gifts and Candleshop.

What trends have you seen develop over the years?

Home fragrance products have developed from just being about a scent you like, to products that can enhance your mood and support wellbeing, to brands that are seen as key interior trend pieces and have huge levels of demand and cult followings. The use of ultrasonic diffusers and fragrance oils has really taken off over the past two to three years, with people finding them a practical and reliable way of getting fragrance into their homes.

What do you think are key criteria when sourcing items?

It’s key in the first instance to understand different types of fragrance carriers such as wax in all its variety, and how various oils perform. All have pros and cons around subjects such as product performance, sustainability, and price. Packaging is becoming a more relevant consideration, with

14 Gifts Today

a conflict between the item needing to be well presented and look desirable on shelf versus the need to reduce waste. More and more, brands are looking to make their vessels reusable, so that they can play a key role in a circular economy.

Why should a gift retailer consider stocking home fragrance products?

A home fragrance product always makes a useful gift; the recipient can find a purpose for the item unlike some other gift products that end up put away in a drawer or taken to a charity shop.

For a gift retailer taking their first steps into home fragrance, what would you recommend as a good starting point?

Definitely consider brands and ranges that carry sentiments on their candles, as these make great add-on items to other presents.

Any tips on the best ways to display items?

Testers are key. If consumers can’t easily smell the products, they will open stock items to do this. Testers

Sara Allbright

need updating too, to ensure they still give off a scent when unlit, as this will wane over time. Using something like bell jars over your testers looks smart and also helps retain the scent. If people lift the jars, they should be able to smell the scent in the jar rather than needing to lift up the candle itself.

people buying home fragrance as self-treat products. During a time of financial pressures and negative news, people will look for lower priced purchases that can add something different to their homes and allow them to enjoy a scent while they relax and unwind.

“The future is strong for this category as it drives repeat purchases once consumers have found a fragrance, brand, and format they love” Should gift stores consider using their own ‘signature scent’?

If a shop can scent itself with a fragrance, it’s a good selling tool, as people will immediately smell it when entering the premises and ask about it if the aroma appeals to them. However, it’s something to be careful of, especially ensuring you don’t make it overpowering as many people are allergic and can’t be in confined scented spaces.

What trends will be big this year?

I think the biggest trend will be

What does the future hold for this category?

The future is strong for this category as it drives repeat purchases once consumers have found a fragrance, brand, and format they love. Home fragrance makes for the perfect gift, especially when a product is designed to uplift and support wellbeing.

■ R etail100 Consulting will be launching soon with a new website: more details to follow in a future edition. In the meantime, contact hello@ retail100consulting.co.uk.

Skye is

HOME FRAGRANCE

the limit!

The Isle of Skye Candle Company Heading into the spring and summer season, and with some major changes on the horizon, this family business making high-quality home fragrance collections in the Scottish Highlands, could not be more excited for the upcoming months The Isle of Skye Candle Company has firmly found its place on the home fragrance market, with loyal customers from all around the UK and internationally.

Customers have the choice of more than 200 different products, all lovingly handmade from start to finish on the Isle of Skye. From the unique scents of the different seasons and natural surroundings embodied in the Scottish Collection, to popular aromatherapy classics, as well as creative new blends included in the Signature Range, there is a scent for every occasion - available in the shape of a beautiful candle or aromatic reed diffuser.

All candles are made from 100% sustainable

soya wax and are fitted with linen wicks, ensuring a longer and cleaner burn, especially in comparison to paraffin wax alternatives.

Scented candles have a long-standing reputation within the gifting industry, and to meet this demand, The Isle of Skye Candle Company offers a variety of luxury gift sets, as well as candleburning accessories for proper product care. It has even recently relaunched air fresheners, enabling customers to bring some of their favourite scents on the road with them.

The chic packaging is completely plastic-free, as sustainability is at the core of the company’s ethos, creating a truly well-rounded product.

Call: 01471 820145 | Email: enquiries@skyecandles.co.uk Visit: www.skyecandles.co.uk

Gifts Today 39

HOME FRAGRANCE

Innovative and design-led The Eclectic Lifestyle Company WXY and Maegen are candle brands poured in the UK and brought to you by The Eclectic Lifestyle Company

The Eclectic Lifestyle Company is a family business in the heart of Cheshire that has been working within the home fragrance industry for 20 years.

The team is passionate about bringing highquality but affordable ever-growing product ranges to its customers, with more than 150 SKUs across candles, diffusers, tapers, room sprays, essential oils, and incense.

All candles are poured in the UK and use 100% natural wax along with British fragrance. At the Eclectic Lifestyle Company, with its friendly and efficient customer service and high-quality products to choose from, you will no doubt find something special, which your customers will keep coming back for.

WXY WXY’s aesthetic is clear and simple, looks good in any room, and lets the smells do the talking. With each purchase of WXY, 3% of profit is donated to a charitable organisation or project.

New for Spring/Summer, the Roam range extends from the popular Amber & Umbra ranges. In vibrant coloured glass, these candles explore the fragrances of four inviting summer destinations. With a choice of Salt Water Sky, Peach Hibiscus Pine, Grass Moss Shade or Olive Lemon Sun…where would you rather roam?

Then there’s WXY Incense cones - With a modern twist on traditional incense cones, this product comes in a luxury concrete box, which can be reused after as a stylish trinket box. Inside you will find a brass burning plate along with 20 incense cones scented with your choice of either: Palo Santo, Oudh, Sambac & Cedar or Santal.

16 Gifts Today

Maegen Maegen (pronounced May-en) is an old English word meaning strength and power. The Maegen ranges are ever-expanding, and their hallmark is interesting and unique vessels which deserve to be reused.

Maegen Vox candles are fun, flirty, sometimes irreverent, and perfectly giftable. When words aren’t enough, then a candle goes a long way. The candles speak for themselves with 12 different motifs and fragrances to choose from, and rumour has it there will be new styles coming out each year - so keep an eye out!

Maegen Alchemist is a timeless, vintage style, amber-coloured Alchemist jar with a modern twist.

This all-time favourite will create an enchanting ambience in any room. Alchemist is available in five inspiring fragrances: Black Coffee & Bergamot, Sweet Basil & Cucumber, Salt Water & Juniper, Embers & Musk, and Deadnettle & Tobacco. Reuse the vessel as a vase or bathroom accessory for apothecary chic styling.

Maegen Curve are popular sculptural ceramic candles that celebrate the feminine in four enveloping fragrances: Fig & Fern, Black Coffee & Bergamot, Embers & Musk, and Sandalwood & Tonka.

These cheeky vessels are too good to throw away – they are perfect as a statement vase after the candle has finished.

Call: 01829 730028 Email: sales@ eclecticlifestylecompany.co.uk Visit: www. eclecticlifestylecompany.co.uk

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Trade Talk HOME FRAGRANCE

Leading suppliers talk home fragrance scents, trends, eco concerns and more

Cartter Stout Brand Director

Paddywax

Why should a gift retailer consider stocking home fragrance products?

The beauty of Paddywax is the diversity of our collections. Our customers can curate an assortment of candles and diffusers that’s really interesting and exciting, which looks like it’s from multiple suppliers, when actually it’s all just one supplier, one invoice, and one low minimum order value.

Beyond this, Paddywax offers a real point of difference in design for gift retailers to bring to their customers.

There is nothing formulaic about our design and we bring a compelling story for consumers about repurposing and sustainability.

What support do you offer retailers in displaying and selling your products?

We offer our customers free point-ofsale display cards that highlight the features and benefits of the collection and how to repurpose the candle in your home. We are also working to develop full standalone display furniture as well, and we’re looking forward to launching this in the second half.

The past year has seen a boom in demand for many home fragrance items. How has trading been for you?

We’re into the third year of hyper growth for our category globally, and this

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doesn’t show any sign of levelling off just yet.

In the UK & Ireland our business is just really starting - we’re a challenger brand here and the uptake so far has been phenomenal!

How will you continue to ensure demand for your products?

Innovation is the absolute key to the continued success of our brand. We challenge convention and approach candle-making in a completely different way to the rest of the market, and our brand-loyal fans love us for it. As long as we’re pushing ourselves in this way and listening to the needs of our customers, we think this is the right formula to sustain demand.

Our collections at Paddywax are highly inspired, on trend, and designed to be a part of your home decor. Paddywax is unique in our use of mixed materials, custom vessel shapes, and complex, sophisticated fragrances. We want Paddywax to become a part of your living spaces and have a life after use. We offer more than home fragrance: we offer innovative design for repurposing artisan vessels into your daily routines. From planters to mugs, to statement pieces, we hope our customers experience Paddywax every day.

fragrances that evoke a feeling of calm or uplift the spirits. Mental and physical wellness will continue to be a part of the home, from fragrance to decor trends. We are seeing more tapers, fun taper and candle accessories, calming/ rejuvenating colours, and fragrances inspired by essential oils with mood-lifting benefits. We are also continuing to see interesting takes on common fragrances with more of an emphasis on the herbal notes. For vessel design and home décor, we are seeing interesting, artful shapes with vintage/found items and more emphasis on minimalism.

“We believe that home fragrance will continue to be a part of making a home a sanctuary”

What scents and trends do you will predict will be big this year?

We think the consumer will continue to emphasise wellness and gravitate towards

What does the future hold for this category?

We believe that home fragrance will continue to be a part of making a home a sanctuary. Consumers are reimagining fragrance and inviting it into their homes in different formats. Incense, different types of diffusers, and interesting taper formats will continue to be popular.

Jacqui Gale MBE Chief Executive

Wax Lyrical Why should a gift retailer consider stocking home fragrance products?

Candles and diffusers are the ultimate feel-good accessory and the perfect gift.

The simple act of lighting a candle creates instant relaxation. Fragrance is the most sensitive of senses; it impacts our mood and taps immediately into our nostalgia and memories. Not only does a room look beautiful and smell fabulous, a fragranced candle, diffuser or room spray helps our whole sense of wellbeing. That makes for a thoughtful gift and the choice of designs, colours and styles makes for a wide range of consumer choice.

Home fragrance products can be luxurious intentional gifts but are also perfect for ‘I saw this and thought of you’ customers. Even if you are unsure what a person’s favourite fragrance is, there are many fragrances such as linen or cotton which can appeal to everyone for refreshing their room and just feeling uplifted.

What support do you offer retailers in displaying and selling your products?

Every store is slightly different and each of our collections can suit a freestanding unit or a display area or even the window. We offer a range of options and welcome retailers to suggest what works best for them.

We are very supportive of our retailers who utilise social media channels.

Photography and point-of-sale assets are hugely important and above all else, the knowledge and professionalism of our dedicated customer services team is crucial, along with listening to the feedback of retailers. We’re delighted to have had a great response to our new 2022 collections, as well as continued demand for our best-selling favourites.

The past year has seen a surge in demand for many home fragrance items. How has trading been for you?

The market for home fragrance will continue to grow, both as an affordable purchase for oneself or a thoughtful gift. We are a British company and that makes our products desirable in the UK and around the world. Economic pressures and costs will also continue to grow but we draw on our 42 years of experience and quality to remain agile, current and responsive.

“Candles and diffusers are the ultimate feel-good accessory and the perfect gift” How will you continue to ensure demand for your products?

Consumers know the importance of long-lasting fragrance and quality, British-made products.

That is Wax Lyrical. We draw inspiration from our home in the Lake District and continually strive to find sustainable solutions for all of our vessels, ingredients and packaging, such as the 100% recyclable bottles for hand care products and the use of coconut wax in our new Botanic Garden collection.

We nurture our customer favourites such as Gold, Frankincense & Myrrh (now a best seller for over 20 years) as much as we celebrate contemporary designs such as Fired Earth and - new for this year JustBe Botanicals.

The natural fragrances that Wax Lyrical blends through all of the wax, means you can replicate that time and again. Our state-of-the-art laboratory also ensures we maximise the throw in our reed diffusers.

Wax Lyrical has taken that same commitment to science, quality and fragrance to produce luxurious hand wash and hand lotion, and also norinse cleansers for frequent and easy sanitising.

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There is an instant and long-lasting feel good impact to having clean, protected and beautifully fragranced hands.

What scents and trends do you predict will be big this year?

Consumers are looking for products that look beautiful and smell amazing but also reflect their lifestyle choices. They want added value: products to help them feel emotionally better, secure, cosy, healthy, and environmentally conscious.

There are so many components that go into lifestyle fragrance. We continually create and test new combinations and deliver on added benefits. An example is our HomeScenter range, which uses Odoraze to eliminate less pleasant smells such as cooking, and replaces the air with beautiful fresh fragrances.

What next for this category?

Science. In every aspect of home fragrance, science helps continuous improvement.

Wax Lyrical is fortunate to have our laboratory led by Dr Will Locke. His team ensures safe and desirable products with the best combination of vessel and contents, which are beautiful, expertly performing, quality products.

In other parts of our range, such as hand care bottles, we have made significant changes to sourcing bottles made from recycled plastic and reducing packaging. We all need to keep finding new environmentally-friendly solutions while enjoying the benefits of home fragrance.

Trade Talk

Leading suppliers talk home fragrance scents, trends, eco concerns and more...

Andrew Nettleton Managing Director

Ashleigh & Burwood Why should a gift retailer consider stocking home fragrance products?

Home fragrance as a category is enjoying an upward curve. As with so much else, our experiences of recent times (lockdowns and changing work patterns) have altered consumers’ priorities and preferences. Our relationship with our homes has altered: our desire to make our home a sanctuary and accent our space with things that make us feel good has never been stronger. Many people recognise too the power that our sense of smell can play in altering our mood - so what better way to lift our spirits than with a beautiful fragrance that will enhance our home ambience and aesthetic?

What support do you offer retailers in displaying and selling your products?

We place a lot of value in the way products are displayed. We are lucky enough to have our very own visual merchandiser at Ashleigh & Burwood and it’s our aim to offer retailers as much support in this area as possible.

Initiatives that help us to achieve this include our in-store guide, our trade website that enables retailers to download printed point-of-sale material and digital assets for online promotion and, of course, our extensive range of display materials. From large display furniture through to printed point-of-sale material, we have everything needed to create strong displays that highlight key information. Finally (and very importantly), we offer fragrance testers for every one of our fragrances, including full size product testers for many of our key lines.

How will you continue to ensure demand for your products?

As well as innovation, product integrity is a value we hold in very high regard. Next year we will be celebrating 30 years of Ashleigh & Burwood, and we believe our longevity as a business is testament to our unwavering approach to quality. Shoppers won’t come back to repeatedly buy products that look good on the shelf, but let them down with fragrance experience, longevity, or overall value for money.

“This category is enjoying an upward curve”

The past year has seen a surge in demand for many home fragrance items. How has trading been for you?

Against a backdrop of many additional challenges to the business, trading for us has been strong and we’ve been delighted to welcome a lot of new customers.

In particular, our Life In Bloom collection that launched at the start of 2021 has been a great success, with buyers drawn to its bright uplifting colours and fragrances and its original product designs.

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What scents and trends do you predict will be big this year?

Trends include fragrances that promote dreamy escapism. Our new Tropical Escape (starfruit, coconut flower and tonka) and Every Cloud (fresh breeze, peach blossom and amber) fragrances tap into this perfectly, and provide an olfactive antidote to the stresses of the everyday.

Bright, uplifting florals full of promise are also set to hit the right mark with consumers as they seek out scents that add a positive vibe to their surroundings.

We have introduced three such fragrances to our Life In Bloom collection: Lotus Flower & Watermelon, Wisteria & White Woods, and Orange Blossom & Mandarin.

What’s next for this category?

Home fragrance has come a long way since it first began to establish itself as a category back in the late 1980s. It’s strange to think of a time when we didn’t know of reed diffusers, but before the millennium most of us didn’t - and nowthey are one of the cornerstones of home fragrance! Undoubtedly, home fragrance as a category will continue to evolve and grow with innovations showing us new and inventive ways to enjoy fragrance in the home.

Rebecca Daniel Creative Director

The Eclectic Lifestyle Company Why should a gift retailer consider stocking home fragrance products?

The huge range of available styles and types of home fragrance means there is something that will work well for most retailers, whatever your individual aesthetic and price range.

Fragrance is a fabulous way to enhance the experience of customers: products that smell great will create a subtle backdrop to everything that you sell, and set the mood of your shop. Candles and diffusers make a very easy gifting idea, so it’s a great way to help customers who are purchasing for ‘the person who has everything’ and, as a self-purchase, home fragrance is a special treat.

What support do you offer retailers in displaying and selling your products?

We have two home fragrance brands: WXY and Maegen. Even though we make and pour in the UK, using 100% soy wax and high-quality fragrance oils, we work really hard to keep prices affordable and margins attractive for retailers.

We are a family business and work together in a close-knit team, so we are able to provide a high level of service. We are always at the end of the phone for anyone who wants advice.

We sell testers at reduced prices, which is a good way for retailers to display our products,

and we drop point-of-sale cards into orders so that customers can find out about our brands and our values.

The past year has seen a surge in demand for many home fragrance items. How has trading been for you?

We have definitely seen an increased demand for home fragrance, and we have had a very successful year. We are a growing business and fragrance products have underpinned much of that growth.

I think consumers find home fragrance an effective and experiential wellness product, from creating that

“Fragrance is a fabulous way to enhance the experience of customers: products that smell great will create a subtle backdrop to everything that you sell and set the mood of your shop” spa environment at home to enhancing their indoor spaces with beautiful scents. There is also something ritualistic about lighting a candle; the glow that a flickering flame gives is a visual cue for relaxation.

How will you continue to ensure demand for your products?

Plenty of newness, along with gorgeous smells of course! We are constantly working on development.

Whether that’s innovation with fragrance, the method of fragrance delivery, or the type of wax we use, we are always looking to enhance performance and create new ranges that our customers love. Extra things that we will continue to do, such as the charity donation we make with every WYZ product, is also something that our customers appreciate - along with our commitment to pour and make as much as possible in the UK. What scents and trends do you predict will be big this year?

There has been a lot of minimalism and a lean towards simple materials and natural textures: the ‘Japandi’ look. I think this will continue in various ways, but I’m going to welcome the return of colour and fun and bold statements. Maximalism is definitely a growing trend, and it offers scope for people to express their individualism and to be brave with décor. I think fragrances that offer a sense of escapism and joy will be big.

What’s next for this category?

The possibilities are endless, but I look forward to lots of technical innovation in methods of fragrance delivery and ways that consumers can personalise and tailor scents to their own requirements.

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Trade Talk HOME FRAGRANCE

Leading suppliers talk home fragrance scents, trends, eco concerns and more...

Jonny Greves Director

Lesser & Pavey

Why should a gift retailer consider stocking home fragrance products?

Much is written about wellbeing and state of mind. An essence of wellbeing can be a view on what makes someone happy. The influences on what makes us happy are many, but one of them must be fragrance and joy in a gift.

What better way of bringing joy to a friend or relative or yourself, than a present that reflects the natural fragrances of herbs known to bring changes in mood (calming, uplifting, restful, and joy) - and nature is known to bring joy in its natural beauty.

“With our fastmoving lifestyles and everchanging world, little pleasures in the home can make a real difference - and home fragrances seem to be everpopular for this very reason”

What support do you offer retailers in displaying and selling your products?

Lesser & Pavey’s new range of Pampas grass diffusers are available in sizes of 100ml, 200ml, 500ml and a set of 3 x 50ml. The crafted glass containers that house the fragranced oils are formed from recycled glass, with sustainably sourced packaging and reeds.

Each item is presented in attractive packaging that is easy to display.

The past year has seen a surge in demand for many home fragrance items. How has trading been for you?

The fragrances we offer continue to evolve with our new range of Pampas grass diffusers: Fresh Cotton reflects the smell of freshly laundered washing; Vanilla Vetiver, an essence of mellow meadows;

22 Gifts Today

Rose, from the garden rose; Magnolia, bringing back memories of the Magnolia tree blossom; Lavender, grown to attract bees and butterflies which reminds us of fields with an abundance of purple stems; and the distinctive smell of Lovage herb, grown to fragrance oil and cuisine.

With our fast-moving lifestyles and ever-changing world, little pleasures in the home can make a real difference - and home fragrances seem to be ever-popular for this very reason.

How will you continue to ensure demand for your products?

By meeting the ever-changing moods of consumers with items that reflect home décor, and fragrances that capture moments and desires.

What next for this category?

To ensure quality in our product and fragrances, complemented by fragranced candles, we see this range continuing for Lesser & Pavey.

David Roznowski & Jocelyne Royou-Roznowski Co-founders

D & J Glassware Why should a gift retailer consider stocking home fragrance products?

The market is huge: a home fragrance product is both a gift for someone else and a gift to buy for oneself.

Everyone wants their home to smell lovely and, with many of us spending more time at home, this has become even more important.

What support do you offer retailers in displaying and selling your products?

We offer our stockists display samples and provide useful and attractive pointof-sale leaflets that customers can take away with them. We also offer low minimum pack sizes, so that our stockists can stock a wide range of products for their customers.

The past year has seen a surge in demand for many home fragrance items. How has trading been for you?

Although the past two years have been challenging generally, our home fragrance products have been selling consistently well. The fact that our beautiful glass globes can be used time and time again has meant strong demand for our refill oils. Our fabulous oils are British-made, which is very important to us - and our customers.

ranges, and have recently launched some great new reed diffusers.

What scents do you will predict will be big this year?

We are seeing an increased popularity of scents that bring the outside world into the home, such as our Wild Orchard, Wild Berries and Rose Garden. We predict that this will continue throughout 2022 as folk are keen to reconnect with nature.

“The market is huge: a home fragrance product is both a gift for someone else and a gift to buy for oneself”

How will you continue to ensure demand for your products?

By continuing to offer great quality and stylish designs!

We are constantly developing new products to add to our

What’s next for this category?

Consumers are far more environmentally conscious than ever before, so anything that can be refilled and reused will become increasingly important.

Richard Wood Director

Broughton & Beech

Why should a gift retailer consider stocking home fragrance products?

Once a consumer has found a retailer that offers a product or selection of products that offers something new and different they are more likely to return to refill or refresh.

“Our desire to travel again will inspire and evoke our senses to discover new sights and fragrances”

What support do you offer retailers in displaying and selling your products?

Free testers, point-of-sale material to communicate features and benefits, and display stands or countertop units.

The past year has seen a surge in demand for many home fragrance items. How has trading been for you?

We are relatively new to the market.

However, we’ve had such a good reaction to our products that we had to revise and increase our sales plan three times - which is a good sign!

How will you continue to ensure demand for your products?

Sharing our rate of sale with other retailers, and our ongoing development of new and exciting products, that bring newness and disruption to the category.

What scents and trends do you predict will be big this year?

Our desire to travel again will inspire and evoke our senses to discover new sights and fragrances. Premiumisation within the category will continue as consumers are connected to more complex and layered fragrances.

What’s next for this category?

It’s certainly an exciting time. There’s a number of great brands and companies doing a great job, and the competition within the category should help to bring newness and innovative ideas to the market.

Gifts Today 23

HOME FRAGRANCE

Bringing a feeling of wellbeing Lesser & Pavey

New lines from Lesser & Pavey include Pampas grass diffusers and lustre glass candles

‘‘The exclusive Desire Aroma Lamps remain best sellers for Lesser & Pavey as demand for home fragrance products and accessories continues to grow in popularity’’ 24 Gifts Today

An essence of wellbeing can be a view on what makes someone happy. The influences on what makes us happy are many, but one of them must be fragrance and joy combined in a gift. What better way of bringing - to a friend or relative or yourself - a present that reflects the fragrances of herbs known to bring changes in mood (calming, uplifting, rest, and joy), and nature, which is known to bring joy in its natural beauty.

Lesser & Pavey’s new range of Pampas grass diffusers, which are available in sizes of 100ml, 200ml, 500ml and a set of 3 x 50ml, offer this, along with sustainability credentials. The crafted glass containers that house the fragranced oils are formed from recycled glass with sustainablysourced packaging and reeds.

The fragrances in this new range reflect Fresh Cotton, with the smell of freshlylaundered washing; Vanilla Vetiver, an essence of mellow meadows; Rose, from the garden rose; Magnolia, bringing back memories of the Magnolia tree blossom; Lavender, grown to attract bees and butterflies and reminding us of fields with an abundance of purple stems; and the distinctive smell of Lovage, a herb grown to fragrance oil and cuisine. With our fast-moving lifestyles and ever-changing world, little pleasures in the home can make a real difference - and home fragrances seem to be ever-popular for this very reason.

Also new from Lesser & Pavey are lustre glass candles and diffusers, adding to the Desire range. Captured inside are the fragrances of Peony and Blush Suede. This range includes small, medium, and large candle jars.

The signature glass diffusers come in 100ml, 200ml and 500ml sizes, as well as candle and diffuser gift sets.

Finally, the exclusive Desire Aroma Lamps remain best sellers for Lesser & Pavey as demand for home fragrance products and accessories continues to grow in popularity.

The Aroma Lamps use LED bulbs that colour change in sequence, or can be set to one colour, as the user prefers. A hot plate and glass dish allow wax melts to heat and melt, to scent any chosen location.

Designs including Sparkle, Butterflies, Stars, Hearts, Star Burst and Angel Wings are some of the company’s most popular and are well proven on other aroma products.

Each Aroma Lamp comes individually gift boxed – and some have a remote control and can play music via Bluetooth. The fragrance oil and wax melts used in conjunction with the lamps are also available.

Call: 01322 279225 Email: sales@leonardo.co.uk Visit: www.leonardo.co.uk

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HOME FRAGRANCE

Giftable

wellbeing options The Wheat Bag Company The Wheat Bag Company is expanding its range to include more wellbeing products As a family-run business, The Wheat Bag Company prides itself on designing and producing superb quality handmade wheat bags, home accessories and gifts. All of its products are made in the UK using beautiful, quality fabrics and are available in a range of designs and finishes including its luxury range of velvets and faux fur, many of which are exclusive as they are designed in-house.

The microwaveable lavender wheat bags are perfect for soothing aching muscles and neck pain, and are scented to aid rest and relaxation. Each is filled with 100% cleaned English wheat and lavender buds. Often used during meditation or as a sleep aid, the lavender scent can be replenished over time with a few drops of the company’s pure English lavender oil. Lavender is one of the most popular and versatile essential oils used in aromatherapy. Distilled from the lavender plant, the oil promotes relaxation and evidence suggests lavender may lessen depression and anxiety symptoms.

The Wheat Bag Company’s lavender sachets make a great gift. They are available in a range of pretty cotton fabric designs and are perfect for popping under your pillow to help with a peaceful night’s sleep. Keep the lavender scent alive with a few drops of Cotswold lavender essential oil: a lovely versatile oil made from the Lavandula intermedia species, which is perfect for adding a few drops in an oil burner or diffuser, or to a pillow for a refreshing and relaxing aroma.

The calming effects of lavender might be enough to soothe away a headache or migraine.

Meanwhile, the Wheat Bag Company is in the process of finalising its new, weighted eye pillows. Made with a removable cover and filled with lavender and flax seed, they

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are versatile tools to help soothe tired eyes and enhance relaxation. The eye pillow is designed to create a gentle pressure on the eyelids, stimulating the vagus nerve, which then sends calming messages down the back of the neck to the shoulders and chest, heart, and stomach - giving the mind and body permission to relax. You can heat your eye pillow and use it as a compress to relieve dry eyes, or chill it in the freezer to help relieve migraines and headaches.

The regular application of lavender oil on wrists or bedclothes may improve the quality of your sleep. A study using brain scans to monitor sleep cycles suggested men and women who exposed themselves to lavender oil before sleeping slept better. Additionally, a recent study discovered that the scent of lavender boosts the time you spend in a deep sleep state. The lavender plant grows well in a variety of climates and is easy to maintain. Why not try growing lavender in your garden for a natural antianxiety remedy?

Call: 01747 840 499 Email: sales@thewheatbagcompany.co.uk Visit: www.thewheatbagcompany.co.uk

Wheat Bags Our microwavable lavender wheat bags are perfect for soothing aches and pains. Our wheat bags are handmade in England and are available in a range of beautiful fabrics.

Each wheat bag is filled with 100% cleaned English Wheat and available with or without lavender. Often used as a sleep aid, the lavender scent can be replenished over time with a few drops of our Pure English Lavender oil.

Many of us suffer with aches and pains. Microwavable wheat bags are a natural heat therapy remedy which can be used time and time again. Simply place in a clean microwave with a rotary table for 1-2 minutes on a medium setting for instant warmth.

Perfect for when you are feeling chilly, stressed or suffering from tense muscles and aches.

Eye Pillows -

E: sales@thewheatbagcompany.co.uk T: 01747 840499 W: www.thewheatbagcompany.co.uk

Our weighted eye pillows with removable cover, are filled with Flax Seed . They are a versatile tool to soothe tired eyes and enhance relaxation. Use the eye pillow as a heated compress to relieve dry eyes or cool it in the freezer to help relieve migraines.

HOME FRAGRANCE

The natural choice

in home fragrance CorinCraft

The Emotif range of fine fragrance products for the home are the natural, organic, and eco-friendly option Aromatherapy Stones 100% natural, sustainable, and vegan friendly, these Aromatherapy Stones are natural Italian volcanic rock infused in organic essential oils.

Each blend has been specifically created to help reduce stress and enhance personal wellbeing. Simply remove the lid and allow the power of aromatherapy to work its magic!

Choose from Lavender & Chamomile Sleep Stones, Children’s Sleep Stones, Spa Stones, Stress Stones, Happy Stones, Smart Stones, Snore Stones, and Sensual Stones.

Natural Home Fragrance Nature Home Fragrance is a stylish and sophisticated collection embellishing everything that is pure and natural in the production of home fragrance.

Complemented by equally sustainable packaging, and simplicity in design, the Emotif range is a proven success with discerning individuals seeking modern natural 28 Gifts Today

alternatives to home fragrance that are not only contemporary but equally as effective.

Room Diffusers, Aromids, Pebble Jars, and Tea Light Holders Fragrance your surroundings with the bespoke collection of Room Diffusers, Aromids, Pebble Jars and Tea Light Holders.

The Room Diffusers employ a natural capillary action to draw your chosen home fragrance from the decorative glass into the complex molecular structure of the heart or flower. These offer an ornately distinctive, natural, and effective alternative to plug-ins and aerosols.

Fragrant Fresheners These mini hearts and intricate flower-shaped Fragrant Fresheners are great in the car, cupboards, handbags, or drawers. Create your own display - the possibilities are endless!

Available in 10 individual fragrances, the

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Fragrant Fresheners will last up to six months and can be refreshed with CorinCraft’s concentrated oil.

Stinky Feet These four stylish handmade trainers can be placed anywhere to neutralise bad odours, and will revitalise footwear overnight. Sweet, stylish, and funny yet practical, they are the answer to whiffy trainers, smelly sock drawers, and gruesome gym bags. Stinky Feet are available in Fresh Linen, Lemon Grass, Aphrodite, and Peppermint.

Concentrated Refresher Oils All CorinCraft’s products can be rejuvenated with its 100ml bottles of Concentrated Refresher Oil, which are available in more than 19 fragrances.

And when CorinCraft says ‘concentrated’, they certainly are just a small amount will revitalise the fragrance for a further few months.

All products are natural, sustainable, vegan friendly and made by hand in the Sussex countryside.

Call: 07771 855869 Email: robin@corincraft.com Visit: www.corincraft.com Gifts Today 29

HOME FRAGRANCE FRAGRANCE

You asked, we listened Best Kept Secrets

After the success of the Just Because Three Lites, Best Kept Secrets has listened to customers and extended the range of titles Best Kept Secrets is ‘super proud’ of its newly redesigned Three Light boxes. The company said: “This is a perfect present for any occasion you could wish for. Is it a birthday gift you are looking for, or a little something to let someone know you are thinking about them? Maybe you simply want to find a trio of complementary fragrances to suit your mood or taste? With Best Kept Secrets, we have your needs covered.’’

The clever cute sliding boxes say Happy Birthday, Thank You, Lovely Lovely Mum, New Home, Special Friend, and Congratulations. And after the products’ huge success at Spring Fair, Best Kept Secrets has been asked to extend the range to include Special Daughter, Fab Sister, Thinking of You and Love you to the Moon & Back - so that’s what it’s done.

The company said: “There is no need to buy an additional card with these as they also have a wonderful verse on each box that totally captures what you want to say to the recipient. These are sure to be a real hit with your customers: their superb designer look matches the outstanding quality of fragrance that you know you can expect from Best Kept Secrets.’’

Call: 01670 512222 Email: sales@bestkeptsecrets.co.uk Visit: www.bestkeptsecrets.co.uk

New pattern joins Denby’s home fragrance portfolio Denby Pottery

Denby’s Home Decor Fragrance Collection has been extended with the introduction of the new Kiln pattern across the diffuser, candle pot and candle tin The collection is available in five of the most iconic Denby patterns, as luxury candles and oil diffusers, in ceramic or tin, for use around the home as standalone items or to match Denby ceramic tableware ranges.

Inspired by the growth and popularity of home fragrance and Denby’s drive to develop homewares, this new collection brings together Denby and Stoneglow. It combines Denby’s expertise in ceramics and homewares with Stoneglow, a madein-England partner specialising in home fragrance.

The beauty of this collection is that the ceramic items can be repurposed and enjoyed around the home with a variety of different uses from drinks vessels to plant pots and bud vases. The fragrance selected has been inspired by the individual pattern with a variety of scents - from woody notes to floral and fruity - to set the mood and create the perfect atmosphere within the home, office or living space.

Each scented candle is hand-finished, while the scent and the candle wax are carefully blended and poured by hand. The natural wax also ensures a clean, steady burn and balanced scent. Whether you are new to Denby or have Denby already, there is something for everyone in this collection. From self-treat items

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such as the candle tins or perfect gift items for all occasions, this new range sees Denby broaden its ceramics offer for all to enjoy around the home. The ceramic candle holder and the diffuser are both gift-boxed for easy storage and, for the retailer, Denby has an in-store plinth to showcase the collection supported with in-store point-of-sale and premium lifestyle Imagery.

Call: 01773 740700 Email: consumer.services@denby.co.uk Visit: www.denbypottery.com/trade

HOME FRAGRANCE

Inspired

by nature St. Eval New for Spring, St. Eval has launched a range of products and collections celebrating the natural world Nestled on a farm in the heart of north Cornwall, St. Eval has perfected the art and science of candle-making for over 28 years. It sustainably crafts high-quality candles using a blend of traditional and contemporary methods.

The company’s products are made with an emphasis on sustainability and, in recognition of this, St. Eval was honoured with a Queen’s Award for Enterprise for Sustainable Development in 2021. The firm says this is the first-ever Queen’s Award for a candle manufacturer, representing the highest accolade for business success and sustainability.

New for Spring, St. Eval has launched a range of exciting new products and collections inspired by the natural world around them.

Nature’s Garden Collection In celebration of its very own wildflower haven on its farm, and the desire to protect bees, butterflies and dragonflies, St. Eval has launched a special new collection: Nature’s Garden.

The range is home to three terracotta pots with pretty insect designs, each with a unique fragrance capturing the essence of nature. Discover Geranium in the Bee pots, new Sweet Pea in the Butterfly pots, and new Garden Greens in the Dragonfly pots. The items are available individually as large pots, or as a gift set of three smaller pots.

Rock Art Collection Inspired by global landscapes, St. Eval’s Rock Art Collection celebrates one of the oldest forms of storytelling and its deep connection to the natural world.

Discover three aromatic fragrances - Amber, Winter Thyme, and new Cardamon Wood - in classic slate pots adorned with chalky white engravings, representing ancient and powerful rock art found across the globe.

Geranium Reed Diffuser As spring approaches, the fresh, floral scent of St. Eval’s Geranium fragrance is the perfect accompaniment to gorgeous new blooms and sunnier

days. Now available in a new Geranium Scented Reed Diffuser, its delicate scent can be enjoyed for longer.

Folk Collection Tealights Enjoy the evocative aromas of St. Eval’s popular Folk Collection, which is now available in new scented tealights.

Discover honeyed Amber, fresh Moss, and earthy Oak fragrances, crafted to engender great folk stories, and stir creative souls. Each tealight boasts a twinkling burn time of up to six hours: perfect to complement warmer evenings outside or cosy evenings curled up indoors.

Botanical Hand Care St. Eval is proud to share that its Lavender & Sage Botanical Hand Wash and Hand Lotion are now Leaping Bunny approved. The Leaping Bunny is the most trusted cruelty free certification for non-animal tested products, providing real choice for ethical consumers who want to identify and buy products that are free from animal testing. Considered the gold standard for cruelty free, the achievement of the Leaping Bunny certification demonstrates St. Eval’s commitment to products which are both kind to your skin, and kind to the planet.

Call: 01841 540 850 Email: info@st-eval.com Visit: www.st-eval.com 32 Gifts Today

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Manor House continues to grow…

Manor House

The 2022 collection is the largest fragrance offering to date

Manor House told us: “After a superb return to Spring Fair we have welcomed many new stockists on board to start the new year on a high. Numerous new gift shops and garden centres visited us at the show wanting to stock us, and all the comments were so positive.

“They said our fragrance collection changes every couple of years and that helps so much in keeping ranges current and on trend. The newly-launched packaging and rebranding also drew many positive responses. We will also be launching with a major charity fundraiser later in the year, which will show our product to many more end-users - which will be great!

“Our new 2022 collection encompasses 28 gorgeous fragrances to choose from, which is our largest offering to date. The fact that our products are handmade in England is what so many stockists want.

“Our pot pourris are all designed inhouse using the finest botanicals available, fragranced using high-end oils, and then finished with individual flowers, petals, and seed pods. Every box and bag is then hand tied ready to display. Our fragrance oils are great for refreshing pot pourri or for traditional and even electric oil burners, and these remain one of our top-selling products.

“All our Botanical Candles are produced using the highest-quality waxes and fragrances to match with the pot pourris having hand-placed flowers and seed pods added before hand-wrapping and tying.

Our glass candles are simple and stylish and offered in matching gift boxes - again ready to display.

“Our reed diffusers, diffuser refills and room sprays are hand-poured with a high percentage of fragrance, before being boxed and again tied by hand to complete the collection. Many also include our newly-relaunched luxury hand wash and moisturisers, which offer a practical and useful addition.

All the lotions are created bespoke for us and are not tested on animals. They are environmentally-safe and are not harmful in any way.

“Our drawer liners are also handprinted and infused with fragrances, along with our triple fabric bags and cushion stacks - all for use in clothes drawers and wardrobes to gently fragrance.

“The Facebook page (Manor House Home Fragrance Ltd), Twitter account (@ManorHouseHome1) and Instagram (Manorhousehomefragrance), link our business with our retailers and end customers and clients, and are gaining many followers and numerous positive comments.

“Finally, Private Label Home Fragrance is increasing dramatically, and we are currently working with more and more leading retailers to produce private label collections incorporating clients’ thoughts and ideas, fragrances, and branding, to offer bespoke and unique one-off collections. We also now offer a standard selection of on-the-shelf gift boxes in various colourways to suit slightly smaller retailers.”

Call: 01359 250720 Email: Sales@manorhousehomefragrance.co.uk Click: www.manorhousehomefragrance.co.uk 34 Gifts Today

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Home of the Natural Candle Heaven Scent

Heaven Scent boasts not only a private label service, but a long heritage in producing sustainable candles Home of the Natural Candle, Heaven Scent created an alternative to the paraffin candle nearly 30 years ago in an attempt to sell a more sustainable product, using vegan ingredients and keeping packaging to a minimum. The company is proud to still be offering a product that stands up in today’s environment.

All the ingredients that Heaven Scent sources for its candles, reed diffusers, incense and body products are wholly transparent, and the firm updates its ingredients regularly in line with legal requirements.

Heaven Scent said: “We work hard to remove certain allergens or ingredients that are deemed to be no longer fit to be burning in a candle or using in our body products. Our labelling system is robust, making sure that our customers know exactly what is in their candle.”

The firm offers this service free when working with its private label clients. For more information, contact:

Call: 01225 868788 Email: contact@heavenscent.co.uk Visit: www.heavenscent.co.uk

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Cover Story Paddywax

‘Every candle starts with a story’ From its home in Nashville, USA, Paddywax has been candle-making for over 25 years, with its unique style and concept of crafting premium, natural candles that are designed to be repurposed and live on in the home long after burning.

Sustainability is in its DNA. Every candle starts with a story and Paddywax builds around it to create collections that add warmth and nostalgia to the home, featuring a mix of materials, textures, shapes, and unique fragrances to set the scene for beautiful memories made by candlelight.

Paddywax’s Dune collection is inspired by golden sunsets, swelling dunes, and winding rivers. Remove the wax after burning to reuse the jar for storage with the matching burnished cork lid or as an earthy planter.

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Purposeful design Every product Paddywax makes is designed and sourced with intentionality. It is passionate about the juxtaposition of mixed materials. From the textures and shapes of vessels, to pairing unique fragrances together, there is something beautifully compelling in each of its creations.

With every design, the company ensures that each vessel can be repurposed when the wax runs out. In its Nashville manufacturing facility, Paddywax has more than 150 chandlers (candle makers) mixing, pouring, testing, and packaging candles every day.

Market-leading collections Paddywax prides itself on being one of the most versatile and functional candle brands in the global market. The UK collection has over 300 products and the company continues to invest and innovate in new products at an incredible rate each season.

The new Dune range has been a huge success for independent retailers already this season, and your senses will be whisked away to the French Riviera by its new Al Fresco collection which includes stackable coloured glass candles that can be repurposed as table water glasses.

The Santorini range of candles and diffusers are inspired by the textures, fragrances, and colours of the famous Greek island.

Premium quality Paddywax’s clean-burning soy wax blend has no phthalates or formaldehydes and, as you might expect, every product is vegan-friendly; free of animal-sourced ingredients.

“We start with a story and build around it to create collections that add warmth and nostalgia to your home” Paddywax gives back Bath, England Paddywax is part of the DesignWorks Collective family of brands which chose Bath to be their UK home in 2021, opening their showroom and offices there at the start of this year on Milsom Street. Later this year they will open their first Candle Bar experiential retail store, where you can ‘pop-in and pour’ to create your very own custom candle!

Paddywax and DesignWorks Collective are as passionate about design as they are about investing in their people and their community, with a true belief that they can make a difference.

In 2020, they added solar panels and a solar carport to their HQ which offsets 30% of their energy usage and they are planning for a 500KW solar array at their manufacturing facility in 2022.

Last year they were also able to plant over 10,000 trees and, in partnership with the National Park’s Foundation, have donated almost $200,000 over the last five years to maintain these amazing natural spaces.

Become a stockist With more than 7,000 independent retail customers and friends of the brand in the US, Paddywax is looking to build upon its base of independent partners in the UK & Ireland.

If you would like to become a stockist, please contact Paddywax via its website or by phone or email and the local sales team will connect with you.

Get in touch!

Visit: designworkscollective.co.uk Email: sales.uk@designworkscollective.co.uk Call: 01225 931322

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HOME FRAGRANCE

Delighting the senses D & J Glassware

D & J Glassware’s popular home fragrance collections combine unique mouthblown glass and high-quality British-made fragrances

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Celebrating 20 years in the trade, D & J Glassware is well known for quality and style. In 2014, the company launched its first reed diffuser to offer an alternative to machine-made clear glass bottles.

Since then, its home fragrance collections have grown and grown.

The firm’s mouthblown glass reed diffusers are made by artisan glassblowers, using skills passed down through generations. Each glass piece is an attractive work of art and no two are identical. Refill oils mean that these fabulous glass items can be enjoyed for many years.

The gift sets contain everything globe, reeds, and oil - and there are now 17 different sets to choose from, all with high-quality fragrance oils made in Britain.

Ever popular is Citrus & Passion Fruit, which is a lovely, zingy and fruity scent.

Then there are others such as Wild Orchard: a gorgeous combination of pear with freesia for a fresh fragrance, and Wild Berries, which is a delicious medley of redcurrant, blackberry, and white currant with a hint of gorse.

Whichever you choose, your customers will come back for more.

In addition to the gift sets, the company launched a new collection of handmade reed diffusers at Spring Fair. These offer customers a stylish alternative and can be used with any fragrance oil.

To complement the diffusers, wax melt burners combine handmade glass with D & J Glassware’s own design metal burner for wax melts. A select range of British-made soy wax melts is available.

For a quirky alternative, the Arty Jars with Wax Melts are a fun way to use wax melts. The jars are decorated with motifs of D & J Glassware’s popular fused glass animals, which are echoed by the wax melts.

Plus, the company offers pot pourri that is handmade in Britain, attractively packaged and tied with satin ribbon.

Room sprays complete the offering, allowing for a quick spritz to freshen up the room. Each one is tied with a decorative ribbon for maximum shelf appeal.

Call: 01953 450 280 Email: dandj.glassware@btinternet.com Visit: www.dandjglassware.co.uk

Gift of the Year

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Home fragrance

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finalists

Coastal Collection, Large Pots by St. Eval

The Giftware Association has revealed the six finalists in the home fragrance category of the Gift of the Year 2022 Awards. The winning and highly commended products will be announced at The Gift Awards ceremony, which will be held at London’s Royal Lancaster Hotel on Thursday May 12.

Remedial Aromatherapy Candle Collection by ChilliWinter Isle of Wight

Memories Candles Collection by F.Y.G.

Canova Sculpt by Canova

YEARS

LE

BR

AT

IN

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Laundry Ball & Oil by Little Beau Sheep

CE

Wildlife Botanical candles by Lola Design

2002 - 2022

www.dandjglassware.co.uk Tel: 01953 450280

@DandJglassware

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New scents hit the spot Marmalade of London

New fragrances have proved a huge hit here and abroad for Marmalade of London

2022 has started well for Marmalade of London, with a highly successful Spring Fair. The company said: “What an amazing show for us! We launched our new fragrance Bay and Blackberry, with top notes of ripe blackberries, and middle notes of leafy bay and geranium, resting on a base of warm cedarwood and amber.

“The fragrance was very well received, and the grey/blue packaging colour was a big hit. We also opened a record number of new accounts that will be joining our Marmalade family.

As always, we loved seeing all our lovely customers - who are more like friends - making the Spring Fair a very enjoyable show for our team.”

Marmalade of London’s Wellbeing range was a huge hit too, and exceeded all sales targets.

The candle range comes in beautifully coloured glass with natural wax and essential oils.

There are three fragrances to calm, balance and energise.

The Calm fragrance has top notes of bergamot, mint, camphor, and chamomile; middle notes of lavender, rose, ylang ylang and clove; and base notes of musk, sandalwood, vanilla and amber.

The Balance fragrance has top notes of white flowers, rose and cassis; middle notes of violet, chamomile, lavender, and eucalyptus; and base notes of musk, sandalwood, and amber.

The Energise fragrance has top notes of orange, grapefruit, and mandarin; middle notes of jasmine, cardamom, and geranium; and base notes of amber, cedar wood and patchouli.

The range has been selected as a finalist in the Beauty, Bath & Spa category of the Giftware Association’s Gift of the Year 2022 Awards. The winning and highly commended products will be announced at The Gift Awards ceremony, which will be held at London’s Royal Lancaster Hotel on May 12.

Marmalade of London said: “We are all very excited to find out at the award ceremony if we have won! All fingers are crossed at Marmalade HQ. Wellbeing continues to be a success on the other side of the pond, with a very successful launch of the range in US. It made its debut at the Las Vegas show, and we completely sold out of everything in the US warehouse! We have the Dallas, LA and Atlanta Shows to do next, and we’re sure it will be a massive hit at those events too.”

Call: 01242 257509 Email: hello@marmaladeoflondon.com Visit: www.marmaladeoflondon.com 40 Gifts Today

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Top that!

Broughton & Beech

A home fragrance range with a point of difference To support the growth of The Julie Dodsworth Home Fragrance range, Broughton & Beech - in conjunction with the British artisan designer - has introduced a Seed Topper that fits onto its gift-boxed reed diffusers. Containing 100 wildflower seeds, the toppers are supplied free with all trade orders.

Richard Wood, director of Broughton & Beech, said: “This is a great way to encourage wildflower growth and support the bee population - a subject that is at the heart of the Julie Dodsworth range.”

This range is manufactured in the UK and uses plant-based waxes and essential oils, and the introduction of Seed Toppers is helping to establish the collection. With plans to launch new patterns, fragrances and products this summer, the 2022 Julie Dodsworth range has a point of difference in a crowded category, and has been created for the garden centre consumer.

Call: 01270 335034 Email: sales@broughtonandbeech.co.uk Visit: www.mrandmrsfragrance.co.uk

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HOME FRAGRANCE

True Joy: more than just a fragrance!

Bolsius Bolsius introduces a fragranced collection of candles and reed diffusers to play on the quick growth of the Home Ambience segment Home ambience is more relevant than ever. Consumers want to create an ambience in their homes that reflects their personalities, or trends in both fashion and interiors. Reed diffusers and scented candles are a great way to do this.

With the rising popularity of unfragranced candles to create a cosy ambience to entertain or enjoy ‘me’ time, the potential to attract new buyers is huge, with the combination of rustic candles in seasonal or on-trend colours from Bolsius. The company’s Rustic collections have a broad-ranging colour palette, as well as its new Silhouette collection for that added seasonal touch not forgetting showing commitment to the planet, as the products contain no animal fat or palm oil.

In addition, the firm has launched the Bolsius True Joy Collection, giving consumers the opportunity to add a touch of fragrance to their non-scented candle displays. The True Joy collection is inspired by the rich fragrances of nature. Create a soft and natural ambience in every room with one of the attractive perfumes that the collection has to offer. Made palm oil-free and with natural extracts, the fragranced candles come in a recyclable glass with stylish colour gradient finishes. They are available in four different ‘flavours’ (reeds and candles) - one of which is a limited edition that taps into seasonal moments like Easter/ spring and the holiday season.

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Since 1870, Bolsius has been making quality products to create cosiness and a warm ambience in homes. The company says: “We do this with passion, skilled craftsmanship and a love for people and the planet. We inspire and connect people, creating a warm ambience with the magic of candlelight, and fragrances that tickle the senses. Let’s make every moment a special one - for you and for everyone around you.

Please contact Kam Badesha or the Apac team to discuss how we can help you maximise and grow your Home Ambience category.’’

Bolsius: Call: 07391017288 Email: kam.badesha@uk.bolsius.com Apac: Call: 0116 2302555

True Joy collection With natural extracts Palm oil free

New

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