Focus On... Gift Wrap Museums & Galleries While Museums & Galleries Ltd has produced heritage-based and inspired gift wraps since the inception of the company almost 40 years ago, the past few years have seen a major expansion into the gift dressings area, with Everyday sheet wraps now produced in single-sided and double-sided formats, as well as foiled, gift bags sets, gift tissue, and, in the last couple of years, roll wraps. Christmas sheet and roll wraps, bags and tissue have also seen expansion. M&G has a proactive approach to sustainability issues, and all paper used is FSC certified. All plastics are being phased out across the company’s supply chains, which means the company is currently phasing in recyclable card packaging for the gift tissue formats and roll wraps. As the company name suggests, M&G sources its gifting designs from its many museum and gallery licences, as well as significant British designers such as Matthew Williamson, Cressida Bell, Sarah Campbell, Catherine Rowe and Helen Ahpornsiri. M&G’s premier gift wrap licence is the V&A, with a particularly comprehensive collection of the museum’s iconic design collections, from Victorian Arts and Crafts designers such as William Morris, CFA Voysey, and William De Morgan to painters and illustrators like Edward Lear, beautiful Chinese and Japanese lacquers and textiles, right up to modernist 70s designs. M&G also has a collection of character-based wraps: Paddington Bear, Roald Dahl, Guess How Much I Love You, and The Tiger Who Came To Tea. As M&G is predominantly art and design based, general fashion trends don’t have an immediate impact on the company’s offerings and as a result there is no strikingly singular trend in terms of imagery or colour - Asian design is very popular in the range, and birds seem a very welcome motif. Catherine Rowe’s foiled Bees design, introduced last season, has done extremely well - indeed, foiled wraps as a whole are still much desired. M&G sees everyday roll wraps as a significant growth area, with the range doubling in size this year.
01373 462165 | sales@mgml.co.uk www.museumsgalleries.co.uk
Cinnamon Aitch Cinnamon Aitch has launched six gorgeous designs of gift wrap to complement its bestselling card and gift range, Bloom. The wrap, each sheet printed on quality 120g FSC paper, has an uncoated, matt finish and is designed and printed in the UK. The gift wrap is also 100% recyclable and lower than the price of even the smallest gift bag. Each design blossoms with floral prettiness. The lovely all-over, colour-popping designs include zingy, sunshiny orange florals to dramatic feminine designs, not forgetting gorgeous, on-trend, greens and blues. The florals continue to grow into complementary gift and stationery products, which now include notebooks, little card packs, candles and soap bars ensuring there are plenty of gorgeous gifts to wrap, completing the colourful story.
0121 773 6833 hello@cinnamonaitch.co.uk
38 www.greetingstoday.co.uk
