Ward’s Words
GIFTWARE ASSOCIATION CEO SARAH WARD
Reflections on a busy first quarter
As well as a whirlwind tour of trade shows, Giftware Association CEO Sarah Ward has been ensuring the industry’s voice is being heard at the top - this time, by the Bank of England
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n January, we thought we would “It cannot be have another major disruption to underestimated the much-needed return to the full trade show calendar. Yet despite how important it is Omicron’s best efforts, by the end that the Giftware of the first quarter, I had visited 15 (yes, 15!) trade shows: 13 in the UK, Association is able one in Milan and one in Las Vegas. to have a direct I am exhausted but buoyed by the experience of having so many line to the policy meaningful conversations with members on my tour of our industry’s makers who have trade show representation. such an impact on There has been so much eagerness our industry, and it from buyers and manufacturers to return to UK trade shows, and is an honour to be I’m happy to report that, despite your voice’’ all the challenges besetting our industry from all directions, there is more of a vibrant ecosystem than ever before. New supply chains are being sought, interesting collaborations are being negotiated, and businesses are continuing to grow as a result. We are better placed than ever as an association to advise our members on the very best trade shows to visit in the coming
year, advice that will be tailored to each individual member and based on a clear understanding of what they are seeking to achieve and what the different trade shows can offer them to enable them to achieve these goals. This is not a sweetened-up vision of the here and now, however. Things are tough – more so than at any point in the past five years. This is why the GA’s place at the top tables in the Bank of England, Genesis and government is so important. In March, I was one of seven trade leaders invited to join the Bank of England to discuss the economy. Asked to speak first, I was able to get transparency on what the immediate future holds, and demand greater support for our industry. It cannot be underestimated how important it is that the Giftware Association is able to have a direct line to the policy makers who have such an impact on our industry, and it is an honour to be your voice. Those of you who are members will have received an email from Chris Workman, asking for your feedback – your issues, questions, and observations – for me to
Sarah Ward is chief executive of the Giftware Association, which is at the heart of the gift industry supporting members by offering invaluable advice and assistance. Coming originally from a retail background, she then worked at Penny Kennedy gaining extensive knowledge in the card, wrap and stationery sector, and now uses these skills across a broader environment. Tel: 0121 236 2657 Web: www.ga-uk.org
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take to the Bank of England. If you usually file those emails, I urge you not to. Be assured that I take our members’ feedback direct to those at the top, and only by us all working together as one community, can we demand real change and be sure our voices are heard. This is just one of many reasons why being part of your industry’s trade body is so vital. We exist to represent, serve, educate, support and connect our members. I must pause my reflections at this point as we are into May and so much is about to happen this quarter. We have a new website launching, the prestigious Gift of the Year Awards and, yes you’ve guessed it, more trade shows to visit! Please email me if you have any questions about the Giftware Association:
