Focus On... Paperlink
Refreshingly cheerful Playful, bold, light-hearted - after a tough couple of years, Paperlink is ensuring it brings some cheer to the card racks with its latest releases…
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atching a glimpse of the latest headlines these days is enough to make anyone feel old. It used to be that age was just a number, but it’s been a heavy few years… But not to fear, there is a new message, a vision for the future, of a simpler, more carefree world. One that Paperlink’s team of designers have truly embraced this season with their latest range of birthday celebration cards. Bold pastels, playful yet grown-up imagery; the Calypso range provides a refreshing new style for 2022 and beyond. Offering ‘colourful backgrounds that stand out from a sea of white’, they draw the eye to make any birthday truly feel like a celebration. As summer fast approaches and the unfamiliar feeling of normality returns to our daily lives, customers are looking to celebrate with passion this year; to throw open their doors, and embrace family and friends as they reunite stronger than ever. Paperlink’s cards feature champers, flowers, cake, and balloons - all the favourites for a wide market appeal, but with a playful new twist with a sprinkle of confetti, and lavish foil highlights to make each feel like a true celebration. But they haven’t stopped there. Paperlink’s team has been working around the clock to bring us even more designs. The new additions to the popular Pick ‘N’ Mix and Tutti Fruitti collections bring the same bold yet lighthearted cheer to every occasion. This is a stand-out range including a number of hand-illustrated designs to capture the mood of the moment. There are new additions to Paperlink’s specialist male cards, too, with new captions added to the Fever Pitch range, artfully capturing current interests with a fresh modern aesthetic and luxurious foil finish. Paperlink has also added a plethora of new designs to its successful core ranges, with more than 75 exciting new designs set to be revealed at PG Live in June (find them at stand 201). At the Paperlink stand you’ll find refreshing new designs joining the moreish Lemon Sorbet range. They’ve hit a strike once again with Bowling for Soup, and the Fields of Gold
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range has, unsurprisingly, struck gold. Although the Paperlink artists have their sights set firmly on the future, the past has a certain allure too. Their latest card in the Love Train line has seamlessly bridged the gap, combining vintage with the modern-day perils of returning to the office in their latest Working From Home design. A feeling many of us can truly relate to. “We’ve shared a real journey with our customers over the past few years,’’ says Emma Young, Paperlink’s managing director. “It’s been a challenging time for everyone, especially retailers, who have faced such hardship. Our new ranges are packed with positivity, but as a motherdaughter run business, we wanted to do more to help our customers. We’ve analysed the data, crunched the numbers, and worked with real passion to deliver a range of cards that we know will sell well, delivering a solid margin for our customers. With more than 35 years of experience, we’ve gone further than ever before to ensure each card works hard to earn its space on the shelf. “National and independent shops alike have seen the power of cards to drive regular visits to their stores. With data, we’re able to deliver the perfect selections to meet the unique demographics and interests of their customers, to really make the most of that prime shelf space. Our extensive range now offers something for everyone and means we can provide shops with fully planned displays with our comprehensive new planning service. Cards to suit every need, catching the eye and securing those sales. “Existing customers know our team is on hand to showcase the full selection to you in person, but for those not yet stocking our range, our friendly team are here to answer any and all your questions. So give us a call, send us an email, or pop over to our stand at PG Live, we’re here to help!”
Paperlink
020 7582 8244 info@paperlink.co.uk www.paperlink.co.uk www.greetingstoday.co.uk 47
