Retail Le Biscuit
“Le Biscuit is always ahead of its time” With 140 stores throughout Brazil, Le Biscuit is a serious operator in the South American country. Everson Moreira Santos, global sourcing coordinator, talks to Kitchenware International about keeping product fresh and focused… On the ethos of the store… The stores are always full of innovation and trends focused on delighting our customers. We often say that every time our customer visits the store it’s a treasure hunt due to the variety of new products available.
On the brands they stock… Many national and international famous brands such as: Tramontina,
Nadir Figueiredo, Oxford, Jomafe, Bohemia and LAV along with our private labels Le, KAS and Lev+.
On the products in store… We are a multi-category store focused on housewares, but you can find toys, stationary, items for party, DIY, beauty and hygiene, leisure, home appliance, mobile phones and more. It makes us a unique retail company in Brazil to widely offer a big range of different products.
Did you know? Le Biscuit was founded in 1968 and has currently 140 stores throughout Brazil 16 KITCHENWARE INTERNATIONAL
“We are a multi-category store focused on housewares, but you can find toys, stationary, DIY, beauty… and more”
On the relationship with suppliers… I can proudly say that we have a longterm relationship with our suppliers, they’re more than manufactures, they’re our partners on this journey. Some of them are working with us over 10 or 20 years. Whenever we start a new supply sourcing, this is our mindset, develop a new partner to help us go further.
On favourite brands… I really love all brands that we work, otherwise I wouldn’t keep buying from them.
