The world of juvenile products— all in one place.
ABC Kids Expo October 18-21, 2016
Las Vegas Convention Center
EXPLORE the benefits of attending the 2016 ABC Kids Expo®, the world’s premier juvenile products trade show, as we return to Las Vegas for our 14th annual trade show. EXHIBIT among the industry elite, with virtually every significant manufacturer or distributor of products for infants and children presenting their newest, most innovative products and services. Engage with international buyers, media and fellow suppliers, when over 1,000 exhibitors and over 12,000 attendees are expected to converge at this private trade event.
Experience the best this industry has to offer, including dazzling networking events and more.
3 themed pavilions international pavilions
12,874 attendees 79 countries 3,259 booths Over 1,000,000 sq. ft.
REGISTER TODAY!
Phone: 210.691.4848 E-mail: info@theabcshow.com www.theabcshow.com *2015 final attendance figures.
1 specialty showcase
contents the team Editor Penny Franks penny@lemapublishing.co.uk
Ad Manager Christine Contreras christine@lemapublishing.co.uk
Design Production Director Paul Naish paul@lemapublishing.co.uk
Re g ul a r s
Contributors
News ed 12 Spott iler Profile 16 Reta g Shop 18 Talkin ot lier Snapsh 54 Supp Products 56 New Products 58 Baby n Associatio
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8 30 46 48 52
Publisher Mark Naish mark@lemapublishing.co.uk
Circulation
Gro John Hogan discusses how to keep the wind in our sales during the Brexit negotiations
Ross Hewitt A snappy introduction to Instagram
Nigel Plested Getting to grips with weaning
Intelligent Retail Why getting your domain name right is so important
Shop Matters with NSG
Cover Story
Managing Director Malcolm Naish malcolm@lemapublishing.co.uk
AUGUST 2016 ISSUE 11 VOLUME 19
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BabyStyle Meet the new Hybrid
Interview
Robert Thomas robert@lemapublishing.co.uk
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Joolz
Lema Publishing Ltd 1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930
www.nursery-today.co.uk
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A member of the Audit Bureau of Circulation
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15.–18.9.2016
Fantasy for the new season! www.kindundjugend.com
International Business Media Services Ltd. 42 Christchurch Road | Ringwood | BH24 1DN | Tel.: +44 1425 48 68 30 Fax +44 1425 48 68 31 | info@koelnmesse.co.uk
editor’s letter www.nursery-today.co.uk Twitter: @nurserytodaymag s an industry we have quite a lot of H y b ri d – activity on the horizon. The first of t h ree y ea r s which will be when the doors open in t h e to Kind Und Jugend in Cologne. This may feel like ages away, but m ak in g time so far this year has quickly sped by and September will soon be upon us. It may be wise (if you haven’t already done so) to think about your flights and accommodation. I realise that this may feel like I am stating the obvious but, the earlier you book, the better rates you will achieve. For more information on Kind Und Jugend visit www.kindundjugend.com, where you can also secure your entry tickets in advance of your arrival. So, here we all are, August. We have filled this issue with interviews, topics of interest, fantastic features and retailer comment. As you will notice, our front cover is BabyStyle. Not a company to stand still, this issue they would like to introduce you to the new Hybrid. After three years in the making - could this be the next follow-on success to the Egg? Turn to page 14 where you will find everything you need to know about this superb system. We would also like to take this opportunity to send a personal thank you to the team at Joolz for their fantastic hospitality. Christine and myself travelled to their new offices in Amsterdam and I had the pleasure of interviewing their Creative Director Emile Kuene. Joolz are an incredibly environmentally-friendly company and have successfully managed to ensure their carbon footprint is low. Take time to read this article by turning to page 50. Be sure also to visit the Joolz stand in Cologne - you are in for a wonderful treat, but that’s all I can say about that at the Positive moment!
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Our first feature within this th issue is Baby Carriers and Slings. This is a category that Sl never stands still and we have n seen quite a renewed interest s in i babywearing, further bolstering the sector. There b is i huge innovation with many established brands leading the way and many new parents turning to these as an alternative to transport baby when out and about as they provide a totally hands-free experience to the wearer. You will find our carriers and slings product feature starting on page 22, where we showcase many of the leading brands in this category and highlight a selection of products that will enhance your in-store ranges. One such company who you will find featured is We Made Me who have been beavering away and will showcase some great new colours and innovations at Kind Und Jugend this year. For a sneaky peek take time to see what’s in store by turning to page 20. Ergobaby are also a strong brand name in this sector and now have offices in the UK, which is great news for all nursery retailers. You can read all about it on page Joolz 28.
L ook in g fo r B a b y C a r r i er s or S l in gs ? Se fe a tu re s e ou r ta rt in g on p a g e 22
Design with
“inJoolz is an
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We also take time to focus on products that fall within the feeding and accessories sector. From bottles, teats, tableware, highchairs and bibs – this is a growing sector and one which covers a vast amount of innovation. You can find this feature starting on page 40. On a final note, our next issue will carry a strong preview of Kind Und Jugend, to assist you to pre-plan your visit and highlight companies that you may wish to put on your must visit lists.
The ideal new baby gift Abeille cellular blankets www.hippychick.com 01278 434440
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news Grants available to tap in to high growth markets Keeping baby socks on! w Ne ner s sig De k On e c So vailabl ! a
w no
South America is among the largest emerging, developing economies in the world and British companies can tap into these lucrative markets by joining the Baby Products Association’s UK Pavilion at ABC Kids Expo, Las Vegas in October. As one of the largest nursery trade shows in the USA, ABC Kids Expo attracts buyers from all over the USA , Canada and South America with more than 67 countries represented in 2015 and total attendance of almost 13,000. Simon Anslow, UK Pavilion organiser, said: “ABC Kids Expo offers an unrivalled opportunity to reach fast growing markets, in particular South America with companies participating last year pleasantly surprised by the size of orders placed at the shows which were generally container sized.” In addition to the opportunity to broaden your exporting potential there are UKTI grants of £2,000 available for companies wishing to exhibit in the UK Pavilion at this show, which takes place from 18th to 21st October 2016. For more information contact Simon on 01902 882280 or email: simon@nurseryfair.com
Business carries on with Ergobaby open and ready for Cosy little slipper socks!
Dribble free bibs! ...Become a stockist of our award winning range...
www.sockons.co.uk All products are supported by a comprehensive press and pr campaign.
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The new Ergobaby UK office is now Director, business! Quinton Pullinger, Commercial bringing the to rd forwa look “We : stated UK Ergobaby to all our ers carri joy and benefits of Ergobaby child baby from nd Irela and customers across the UK those that and ts paren cting expe to s, ltant wearing consu the join and love and use our products daily – come Ergobaby community!”
Hardenberg & Co welcome new Marketing Manager Amidst new product launches and preparation for Kind Und Jugend, Hardenberg&Co are thrilled to announce the arrival of new Marketing Manager, Kate Cartwright. As Marketing Manager, Kate will be responsible for developing the Marketing and Communications at H&Co. She will continue to develop existing relationships whilst also looking for new opportunities to further grow the business. Kate will be attending Kind Und Jugend and is looking forward to showcasing a range of products from the H&Co collection. Visit the H&Co stand in Hall 11.2, Stand A010 – B019. For more information or to book an appointment at the show telephone 01785 503 305 or email Kate direct on, kate@hardenbergco.co.uk
Suncrest to heighten brand awareness Suncrest have appointed MI PR Global as their retained PR agency to handle all external communications across trade, consumer and social media. Appointed by Rachael Bradshaw the consultancy has been briefed to focus on raising the brand profile of Suncrest, as well as support key new product lines for 2016/2017 and its leading licences. Web: www.suncresttrading.com
sponsored by hardenbergco.co.uk 01785 503 305
RECARO Citylife awarded Which? Best Buy Consumer group Which? awarded the RECARO Citylife stroller 83% and a Which? Best Buy in the latest round of stroller testing (July 2016).
Mash Maker™
Web: www.recaro-cs.com
Making on-the-go and table top weaning a breeze
The Gro Company site launches new web on and
infor mati The new website has all the essential format. The new fresh a in fabulous products on show e accessible and mor a in n gatio navi new des restructure inclu and used on ed view be mobile-friendly format so that it can user. end the for r easie it multiple platforms making aims to provide As safe sleep experts in this area, Gro matter the that s clear guidance and content on the topic most to parents.
Lid to help store excess food Easy turn handle for milling
Web: www.gro.co.uk
Skip Hop welcome three employees Skip Hop, Inc. have officially opened their UK office. Since June 1st retailers have been able to get their hands on Skip Hop products across nine categories, including changing bags, baby gyms, bath and Zoo toddler backpacks and accessories. UK Country Manager Jon Tilley has been accompanied by Emma Finch, General Sales Manager. Emma will be working with retailers to help expand Skip Hop’s distribution and presence in the UK. Shelly McAlinden is Skip Hop’s Customer Service Executive and responsible for ensuring the smooth running of customers, orders and the general administration of the UK office. Lastly, Gemma Stokes, joins Skip Hop as a Marketing Executive responsible for raising awareness of the Skip Hop brand and the general day to day running of all marketing activities.
Stainless steel milling blade, allows easy milling of meat and fish
Lip catches excess liquid to minimise mess
Step 1
Non-skid base provides stability
Step 2
Step 3
Tel: 01582 434250 Email: ukoffice@skiphop.com
Ardega secures distribution for Bo Jungle range Ardega Nursery Distribution confirm that they have secured an exclusive agreement to handle the UK distribution for Bo Jungle. Bo Jungle are an innovative premium Belgian brand consisting of high-quality, user friendly baby products. The range provides comfort and care for babies, the designs of their products are inspired by nature. Ardega have already secured listings for Bo Jungle online with Amazon, as well as key independent nursery retailers.
Load the food
Mill with ease
Feed on the go
Designed with developing tots in mind info@oxouk.com www.oxototuk.com
Web: www.ardega.co.uk
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news Let’s talk Brexit JJohn Hogan, The Gro Company Group Operations Director, discusses how to keep the wind in our sales during the Brexit negotiations.
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s I head out for another Far East trip, it is difficult to recall a summer when more has happened to change the commercial landscape. Brexit has the potential to change so many aspects of our industry that it can be
difficult to plan ahead. For anyone shipping from Asia into the UK, the currency changes have significantly altered things. This has a big commercial impact in the short term, while longer term whole supply chains will change with manufacturing moving to help manage the change that will
breastvest showcased at the V & A breastvest, ingenious underwear designed to aid breastfeeding, is currently being exhibited as part of the Undressed: A Brief History of Underwear exhibition at the V&A in London, which runs until March 2017. The major display tells the story of underwear wear design from the 18th century to the present day and the breastvest team are delighted to be part of it. Web: www.breastvest.co.uk
Hippychick show their support Hippychick are delighted to announce Educate the Kids as their charity of the year. Educate the Kids was founded in 1998 and their vision is to ensure that children in Africa have their needs met, their rights upheld, and their dreams fulfilled through education. Hippychick’s connection with the charity comes through one of its members of staff, Jake Pike. Jake’s family were first introduced to Educate the Kids on the singing tour of 2006. They then went on holiday to Kenya and immediately immersed themselves in the project. Since then they haven’t looked back, campaigning tirelessly to raise awareness as well as funds for the charity. Web: www.hippychick.com
come. Shipping and logistics become key, as getting products directly to customers quickly will help reduce costs. Last time we were in China our business partners were amazed at Leicester City winning the title, this time around they will just be amazed!
What about the future? British brands especially in our sector have been built on innovation and quality; these of course are always major strengths, but speed of reaction will also play a part in the future. Nothing beats good flexible planning to facilitate quick response to
Melobaby jjoins Maguari Maguari are positively bloomin M g with new bra b nds and this month sees ano ther ann a ouncement as they secure the distribution rights for MELOBABY. Web: www.maguari.com W
changing markets. Innovation means new product coming to markets; this will now be a priority for many businesses as brands move to differentiate themselves within a busy and competitive marketplace. Quality means meeting the customer’s need and exceeding their expectations. Price is the third element, and in the current environment, offers the most significant short term challenge. The three elements happily marry when brands get it right. Large businesses can ride through stormy waters, but small businesses can change course the quickest, I look forward to talking to our supply chain partners to hear their ideas for how we can keep the wind in our sales.
Little Chick London sleep accessories now at Babybase The first essential sleep accessories from the newly launched Little Chick London range are now available to order through Babybase. Rachelle Harel from Little Chick London commented: “Since our launch at Harrogate this March we have been thrilled with the reaction from nursery buyers, and as well as ordering direct from us, our customers can now order items from our award winning range from Babybase.” The first items from the range available to buy now are the 4 in 1 Support Pillow for maternity and breastfeeding support, and inflatable Bed Bolsters to fit cot bed and single beds; with the rest of the launch range available soon. Email: hello@littlechick.london Web: www.littlechick.london
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advertorial MAGUARI
Béaba partners with Maguari Maguari is thrilled to be appointed as exclusive distributor to the Independent Trade for nursery nutrition specialist and lifestyle brand Béaba, adding to their growing portfolio of exciting international brands. éaba is best-known for its Babycook and multi-functional weaning range. The Béaba Babycook is the pinnacle of innovation, this 4-in-1 baby steamer and blender is a must have, with functions that make it unique in the parenting market. With a Platinum Award in the Loved By Parents Awards 2016, the Babycook is an exciting product for 2017. One of the strengths of Béaba resides in its creativity. R&D, designers, engineers and laboratories pursue the one and only goal: to make parents’ lives easier. ‘‘The Béaba UK Team are delighted to be working with a reputable distributor in Maguari and are looking forward to showing some unique and exciting innovation for 2017 at the upcoming Koln Kind Und Jugend Trade Fair,”” says Scott Blease VP Sales and Marketing UK and Ireland. Maguari are keen to support independent retailers and as such have some fantastic introductory offers: Purchase three Babycook’s and receive one FREE, plus FREE POS. There is also the opportunity to save 20% on selected VIENNE Changing Bags. Maguari will be offering two exclusive items to independents – A snazzy Red Babycook and also the Babycook Original Plus. Maguari and
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Béaba would also like to give independents the opportunity to hold Weaning Workshops in store and can supply a Nutritionist to attend; this would be a great way to encourage customers and for stores to connect with the parenting community. Discover new Béaba collections and current best-sellers at Kind Und Jugend on stand C10 / D17, hall 11.1. Béaba are showcasing a selection of innovative products; among which are the newly launched changing bag range, multi award winning weaning products, bath time p products and children’s sunglasses. The B Béaba Gèneve C Changing B Bag is de designed for tra travel and inc includes inno innovative featu features such as tro trolley sleeve which can be place placed on the retrac retractable handle of a wheel wheelie suitcase, an intere interesting prospect for ret retailers who focus on family travel. The Béaba Vienne Changing Bag is designed for everyday use with its compact and portable design and is an exciting new addition to the market. Additional products from the Babycook range will also be exhibited including the Babycook Duo, which has additional cooking bowls for parents who need to cook in greater quantities. An impressive range of weaning accessories will be displayed and demonstrated, including the clever Béaba Freezing Multiportions, designed for batch cooking and freezing baby food. The Mulitportions can even be used for baking cupcakes once baby has weaned as the silicone is oven safe! The Kind Und Jugend exhibition is the first time Béaba have exhibited with Maguari. Debbie Grant, Maguari’s UK Sales and Marketing Director said: “We are delighted to be working with Béaba; they have some great established products and amazing
“ M agua ri a re keen
to s uppo rt in dep en dent reta il er s an d a s s uc h h ave s o me fanta st ic intro duc to ry o ffer s .”
innovation in development. The brand fits perfectly with our premium portfolio and we are very pleased to be able to offer our Independent customers a range of exclusive items from Béaba.” To book an appointment at Kind Und Jugend or for further information on the Maguari and Béaba ranges please contact the Maguari Sales Office. Email: Sales@maguari.com Tel: 01293 592170 Web: www.maguari.com
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news What’s in store... Leading licensed character baby soft toys manufacturer Rainbow Designs talk to Joan Davidson and her son Ian, the owners of Babylicious 1988 Ltd, a nursery store in Hoylake, about the current retail trends in the nursery sector. Is there a particular licence that is performing well at the moment for you within the nursery category? We have stocked the Peter Rabbit Nursery range for about 18 months and it continues to be a strong brand for us. Over the last few weeks we have also taken the new Guess How Much I Love You range and this has generated a lot of interest and sales have started well. What do customers look for in a product when it comes to baby gifting? The main factor is price and value for money but we find customers go for Peter Rabbit and Paddington products as they are such well known brands. We also find the Charlie Bears nursery and silver christening gifts sell well for us. Are customers prepared to pay a little bit more for baby gifts or licensed products? Yes most definitely. They are happy to pay a little bit more for a well known brand such as Peter Rabbit and Charlie Bears. What do you predict will be a hot product for you this year in the nursery/baby gifting category As the Guess How Much I Love You range is new for us we predict this to be strong but we are also planning on taking in the new Thomas & Friends nursery range for Christmas and we think this will be a huge hit.
s out to l l o r p u c y b a B Lloyds d n a e s o r t i a W & Pregnancy Goldps, the Prima Baby Babycup First Cu ve expanded for little people’ ha winning ‘little cups demand driven by er um ing strong cons distribution follow nt reviews. consistently excelle Ireland are now oyds Phar macy in Ll of es th ch an br l Al are kind to baby tee made cups which hitis Br e th ing ing ck ag sto encour d dental health by and support oral an in the flagship Food g hin nc lau o als is p cu by Ba d an sipping t Waitrose. leading supermarke & Home stores of k p.co.u Web: www.babycu
Make a meal of it CleverstiX.com‘
s latest item of Child Development Cutlery is out now. The unique innovative design of the junior-sized Clever Fork & Spoon Set trains kids to eat correctly and safely while evolving their dexterity. Founder of CleverstiX.com Kevin North said: “We’re so excited to launch this product. From discussions with parental focus groups we found the frustrating, messy challenge of little ones eating spaghetti and noodles to be a extremely common problem. “Not only have we found a solution but have extended the suitability to all cuisines while the benefits of use also encomp ass child development and safety.” Distributed by Bebelephant: Tel: 0844 858 9792 Web: www.bebelephant.com
Nimble Babies launch new website Nimble Babies have just re-launched their website in advance of kicking off their comprehensive marketing programme for the remainder of this year. The new website aims to be easier to navigate and more engaging for its visitors; there will be regularly updated content added to the site to provide new parents a short cut to useful information: including guidance around milk, bottle feeding and cleaning, as well as other soughtafter topics. Web: www.nimblebabies.com
New starters at Summer Infant
Summer Infant, who pride themselves on developing innovative baby essentials with real points of difference are set for another year of solid growth. So, in recognition of the extra demands of such a growing business, Hashim Yilmaz, General Manager has announced two new recruits within Sales & Marketing. Natalie Jackson joins as Senior National Account Manager and will be supported by Phillipa Shefras. Katie Mullings also joins the team as Product Marketing Coordinator.
Web: www.summerinfant.co.uk
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Big thumbs up Adele Silva, best known for her role in Emmerdale, shared some great images on Instagram recently of her daughter Sienna enjoying award-winning brand Babycup, posting: “It was our first try tonight. Any steps we can make towards keeping healthy teeth is a big thumbs up from me.” hello@babycup.co.uk Email: hello@babycup.co o.uk k
ver e l c s ’ t a h T
of he July issue featured in th g nu e -s dl ro ad G rents, the e 2 in 1 Sw ve for new pa und – up. Th ha ro ter us p ev m hi Cl l st ra ’s The late in their natu r regular That om to sleep by within thei by the freed ba Mother & Ba ur yo s ve Grobag gi and Newborn n. tio si healthy po ro.co.uk .g w w w : eb W
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Coleen shared a photo of herself and Wayne with Kit in his Doo na, being protected by the Doona sunshade on Facebook, Twitter and Ins tagram. The photo received almost 50,000 likes! Web: www.cuddleco.c o.uk
Izzy Judd loves Shnuggle
post by in the background of an Instagram Following the i-spy of a Shnuggle bath message from the onal pers a ive rece to ed thrill were McBusted wife Izzy Judd, Shnuggle baby love the bath! star saying how much her and her just wanted is a hit with the whole family “Hi! I Izzy took to instagram to say the bath pleased I So . time bath her es ador your bath! Lola to say how much Harry and I LOVE discovered Shnuggle!” Email: hello@shnuggle.co.uk
The Fletchers Join Team No Sleep
There is huge excitement at Three Bear Thread s HQ as McFly frontman, Tom Fletcher and author, Giovanna Fletcher join Team No Sleep. Tom posted a photo of the celebrity couple wearin g the unique River Babe Threads tees, exclusively available at Three Bears Threads, to his 1.3 million followers. The fun photo was posted alongside the caption “Team No Sleep right here! Thanks @threebearsthreads for the tee. Spot on!” and received a huge total of 46,300 likes, undoubtedly a huge endor sement for the brand. The celebrity buzz continued, as fellow stars Dawn O’Porter and Helen Skelton also uploaded snaps to the popular photo sharing app. Web: www.threebearsthreads.com
Feature BRITAX
Life is a journey Start safely with BABY-SAFE i-SIZE from Britax Römer ritax Römer are proud to launch their new i-Size infant carrier into the market this autumn. The long awaited model has been the result of extensive research and development at the Britax Römer head offices located in Ulm, Germany. The company ensured they have perfected their very first i-Size car seat staying true to their undisputed leadership in car seat safety. The product, announced as BABYSAFE i-SIZE, will be supported by an extensive marketing campaign online and in-store. The UK retailers have already shown keen interest on the product and are preparing to take it onto their shelves.
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Room to grow – suitable from birth to 15 months (83 cm) BABY-SAFE i-SIZE has been designed to conform to the new car seat regulation ECE R129 (i-SIZE), and is suitable for newborns up to 15 months, so they can grow up to 83 cm in height. The infant carrier has a newborn insert for extra support, also offering energy absorption in case of an impact. The insert can be removed and the height of the headrest adjusted allowing for more space as the baby grows.
easy solution - when they adjust the headrest height the lying position adjusts as well. Parents can achieve an even better lying position for their little ones when using the infant carrier with the BABY-SAFE i-SIZE FLEX BASE in certain cars.
Peace of mind for baby’s first journeys
Children, especially newborn babies are the most vulnerable ble passengers on the road and rom they need to be protected from at’s every potential impact. That’s why Britax Römer focus extensively on developing, testing, improving and ar manufacturing children’s car seats, maintaining the highest safety standards possible and exceeding the strict testing for the new child safety regulation (ECE R129). So when parents purchase the BABY-SAFE i-SIZE they are buying Britax Römer’s research and commitment to their child’s safety, allowing families to enjoy every journey with total peace of mind.
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BA B i - S I Z E Yh- S A F E des ign e d t a s b een o t h e n e w cc on fo rm to re g ul a t i on a r se a t ( i - S I Z EE) C E R 12 9 s u ita b le fo , an d i s r n e w b o rn s up to 15 mon ths.
Adjustable to the most comfortable Patented lie-flat yet safe angle for technology for safety your baby In cars with inclined vehicle seats, a baby’s and comfort
When it comes to car travel with small newborns, the experts at Britax Römer understand how difficult it is to decide the best lying position for them. Because a small baby’s muscles aren’t developed enough a flatter lying position is better, while a more upright position is safer in the event of an impact. The BABY-SAFE i-SIZE has Britax Römer’s patented lie-flat technology offering parents an
”
standard BABY-SAFE i-SIZE BASE stan is al also available without the angle adju adjustment functionality but complete with all the other safety features. Both bases are installed with ISOFIX in accord accordance with i-Size and can remain installe installed in the car. The infant carrier simply clicks onto the base.
For more information on BABY-SAFE i-SIZE, please ask your Britax representative or visit: www.britax.co.uk
head may tip forwards when they are in an infant carrier. With the BABY-SAFE i-SIZE FLEX BASE parents can adjust the base angle, providing an ergonomic, flatter position for their baby, keeping them comfortable and safe. The base can easily be adjusted to 4 different positions for the baby’s comfort, and also includes a handy indicator to show when the angle is too flat. A nursery today
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cover story BABYS BABYSTYLE STYLE
Introducing the Hybrid - 3 years in the making Back in 2013 whilst the world was digesting that it really was possible for a King to be found buried under a car park in Leicester the idea for the Hybrid was born. From the idea to inception through to shop floor reality it took a little over three years, but by this autumn 2016 your customers will be able to experience and purchase the inventive new Hybrid stroller for themselves. abyStyle have marketed the Hybrid as a stroller without
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matching ccarrycot or in the reversible seat unit. The rrear axle width for the edge measures ju just 60cm across and folds down to a compact size with the seat unit removed.
ps e t s d i d ybr compromise and the Th e H t h e c ro wit Should circumstances alter and one Hybrid is a first of its m y o h becomes ttwo (or indeed when two begin kind in the UK. From r out f s h o w s w i r st o f their lifet n lifetime journey together) then this is just one chassis you can th Hybrid steps out from the gain access to three an d i s t h e f rt in g where the e crowd and a shows why it really is the first strollers, it’s like the joy y v l l n a re k in d , c o g le of its kind, k converting from a single of having an estate car on pushc to a double pushchair but the drive for holidays but ut its o m a s in doub le pushchair with the option to swap it fr r to a l on still ono the original footprint of a i single when you like for a nippy py sing stroller, absolutely no l us h c hhaa i r but sttip rint compromise given whatsoever. By city car for trips into town, wn, com p o c purchasing and fitting the tandem completely ingenious and nd p o h f s pu o rig in a l o ller. axle a with its integral adapters totally unique. already in position the rear axle t h e s in g le str is now able to accommodate the The Hybrid is all about bout a of optional tandem seat unit, carrycot or car functionality and innovation, ation, the tan
“
”
simple operation of an axle d change transforms its DNA and the Hybrid remodels itself to conform to the owner’s requirements. When used as the Hybrid edge the stroller provides a spacious environment for the single passenger, whether that would be travelling in the
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seat, the axle ax width when using this tandem axle l still till only measures 60cm across, identical to the edge. As the family grows and the travelling requirements alter the same simple axle change operation converts the Hybrid once again back to an edge or with
the purchase of a city axle into a funky stroller designed perfectly for ease of use in an urban city environment. The rear axle width for the Hybrid when used in city mode is a slender yet incredibly narrow 51cms, truly ideal for city living. The Hybrid will be available in a range of seven snazzy colours with all seat units featuring the same innovative design elements, including the one pull harness system and will be compatible with a
range of leading car seats. Matching accessories will also further compliment the Hybrid range, especially worthy of mention at this point is the ingenious multi-purpose changing bag which iss moulded to fit perfectly in the shopping basket and then open up as on. a constant changing or feeding station.
–a d i r b H y l er stro l t w it h ou i se m c o mp ro
op In bringing the Hybrid to the shop floor BabyStyle have been as creativee as the product in their marketing strategy and to continue this theme they have invested in specific Hybrid stands that track the same brand identity. The stands will be available to all retailers who order a minimum of three Hybrids for the shop floor and maintain this stock level on display. Behind the scenes technology is also creating a new website wholly dedicated to the Hybrid and all its amazing attributes, keep an eye on
BabyStyle’s Facebook Baby and Twitter T feeds for more information as to w when this will go live. Incredibly the is still one there more feature that m will w set the Hybrid H apart from the th pack and to further reinforce its furth individuality. This being that there will be an accompanying instruction video shot to detail post purchase illustrating just how to make the most from this cutting edge new stroller. BabyStyle are delighted that the Hybrid will be joining their extensive portfolio of quality products this year and can see a bright future ahead for this unique stroller.
Tel: 01509 816444 Web: www.babystyle.co.uk
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retail
BUSH BABES BABY STORE
All grown up Bush Babes Baby Store have grown and adapted over the years to keep in line with the changing demands of being an independent nursery retailer. Here we talk to owner Gael Bootman to find out more. Tell us a little about your ur store - when did you first st open your doors?
“sWe a sk a ll ou r
upp li er s to re g ula r ly c o ver p ro duc t tr a in in an d re fres h er s g keep every on e to up d a te d an d intereste d in t h e p ro duc ts
We have been trading for 32 yearss (1984) in a small shop in Bush Hilll Park, Enfield (hence the Bush Babes name), moved to Bengeo, Hertford in 1988 and then to Ware into a vast ex maltings building in 1996. We have been in our current premises in Cheshunt, Herts since 2005 and spent nine years as the first M&P franchise store. We split amicably from this in February 2015, when we returned to Bush Babes and full independence once again. We have managed to move premises to grow, but keep our customer base and stay within the same area in Hertfordshire.
What was the inspiration behind the store?
I just always wanted to have my own business, so started it straight from college at the tender age of 18! There appeared to be a gap in the market at the time in our area.
How much square footage do you occupy? At present we have approximately 6,000 square feet as our retail floor space plus storage. 16
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H How do you manage your shop floor space? We clearly split the store into departments: travel, furniture/ interiors, car safety and babywear. in We are also very careful to brand the W areas with suppliers and bespoke ar POS stands so it is clear for the PO customer shopping experience. We are cus also hot on stock that doesn’t sell well and have a “3 strikes and you’re out” policy! polic
How important are brands to your y business and why?
Super important. The relationship between retailer and brand/supplier is betwe vital aand that it is mutually beneficial. We want to be able to offer the very w best and popular brands but the brand need the assurance that proper visual merchandising principals and branding are kept in line with their iconic products and are properly adhered to and respected.
Is there a particular hero product at the moment for you that mums just can’t get enough of ? Silver Cross special editions are doing very well at the moment, but during sale time everyone wants a bargain, so we ensure that we clear out the dead wood ready for the autumn ranges. M&P Welcome to the World Bedding,
new clothing ranges for autumn/winter, Snuzpod and Bugaboo are all doing well at the moment. We have recently taken Venicci since Harrogate and that’s performing well for a newly added brand.
How do you source products for your store or perhaps spot those new products that will tomorrows’ must-haves?
I just always ensure I go to all the relevant trade fairs and any supplier events, as it’s vital to be ahead of the game and aware of new products and changes. I also listen to customers’ and staff opinions and requests.
Wh about What b consumer trends - what are you experiencing at present? I feel people are a little conservative with their spending and perhaps more so in the last few weeks, with the political and economic uncertainty that is gripping our country at the moment.
How important are product demonstrations for your staff ?
Staff need to be able to confidently demonstrate and talk to customers about every product that is stocked. We ask all our suppliers to regularly cover product training and refreshers to keep everyone updated and interested in the products. That is why most consumers seek out an independent, as we can offer so much more experience, service and genuine advice than a multiple who perhaps can’t offer this as they may have a lower staff retention and less of a vested interest in the success of the business.
Do you feel that your suppliers provide you with adequate POS material?
Mostly, although it can be like getting blood out of a stone with some! The main thing that we need from our suppliers is for them to actively direct customers to the retailers that they are happy to work with and who support them properly with space, product and expertise. Customers shop very differently now, having done their research before they venture out to even start looking. This is the point where they are looking for a local retailer to see the products in the flesh. If the supplier isn’t interested in directing that customer in to you, then what is the point? It appears to be particularly the ones that sell direct themselves that are the worst at this. It makes perfect sense and should be so simple, but some suppliers are just not interested and that frustrates me. I have learned to find out before committing to stock a brand how they
intend to support us with this. I have de-ranged products and not given the supplier the space because of this.
Do you operate on social media? How important is this to you?
Yes we are doing more and more on Facebook and Twitter, with competitions etc to engage with our customers and getting them to spread the word. Our website is the first place customers engage with us, so it is very much geared around the store and encouraging them to visit. Positive reviews are also vital in this day and age and any negativity needs to be handled promptly and effectively so that you can at least be seen to react and nip it in the bud. I hear so many retailers poo pooing this and who are in total denial about negative feedback, but it is terribly damaging to any business.
Do you feel that we currently have sufficient innovation or is there perhaps a particular product category that you think could do with more? Furniture is very samey and a bit boring at the moment. I haven’t managed to find a good babywear supplier of quality well priced basics to compete with the multiples on. Any suggestions?
Are you experiencing a more confident/savvy shopper? Do you often get asked to price match for example?
Every single day! Customers shop very differently now. We are all competing nationally as well as locally. We have a strong price match policy to attempt to counteract this.
And finally, are there any exciting expansion plans on the horizon?
I think we have done enough expanding and investment in the last 18 months. We are just looking for a steady increase in sales to be able to grow the business within the current set up we have. nursery today
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talking shop We speak to a number of independent retailers on how they currently manage their stock levels.
BABY BIRDS
Molly Charlesworth
Debbie Homer-Davis
BABYLADY LTD
How do you currently manage your stock levels? We have an Epos system to manage our stock levels in the store and warehouse. Do you actively look for companies who offer low minimum order policies? For small items in the store, it may put us off if there was a high MOQ , especially if we haven’t stocked the product before. Do you use a stock control system linked to your till? Our Epos links our till to the stock control system as well as a clocking in system and website integration. We’re trying to get everything onto one system but after 23 years of trading we have many different products and it takes a long time to add every item to the system. We’re getting there! Is there any specific advice you could give to your fellow retailers with regard to this? My advice would be to speak to your stockists before adding all your products to Epos. Some have files you p ccan upload with the barcode already iinputted and it will save a lot of time. Stockists could definitely be a lot more S helpful with this, as we h have struggled to obtain h these lists even from the th larger suppliers. la
Contact Penny Franks for a chat on 01442 289 947 penny@lemapublishing.co.uk if you would like to be included in our next issue.
How do you currently tly manage your stock levels? We are getting much better etter at this but having a warehouse off site sometimes things get pushed to one side (outt of sight out of mind), especaily if it’s old and not so popular stock. We keep a reasonable stockk of the bestselling lines and have not been hit as hard as some stores when things go out of stock. Do you actively look for companies who offer low minimum order policies? No we look for companies whose values we think will work alongside our own core values and that can offer us something the consumer wants. We also actively look to work with companies who products will bring good profit for the company. Do you use a stock control system linked to your till? Yes we have an Epos system that was written by my lovely husband 25 years ago (way ahead of its time) and it still works pretty well. He’s added and tweaked bits along the way but it doesn’t link to our web site which is something I would like for the future. Is there any specific advice you could give to your fellow retailers with regard to this? No I think it’s a mine field out there. I am so lucky to have had an Epos system written just for us and it has saved us thousands over the years.
Peace of mind from BreathableBaby
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Victoria Hampson
NATURAL BABY SHOWER
How do you currently manage your stock levels? We use cloud software which provides centralised inventory control so we easily maintain an accurate record of inventory levels and value. Do you actively look for companies who offer low minimum order policies? This has never been a major priority for us, companies who have stock readily available to ship within short lead times is generally more of a priority. It obviously helps massively with our own cash flow and stock holding and in turn manage our customer expectations. Do you use a stock control system linked to your till? Yes our ou cloud software integrates with our retail re POS system. Is there any specific advice th you could give to your fellow retailers with regard to this? ret Invest Inv in cloud software as this will free fre up time, streamline processes and an provide more resources to run your store. y
AFTABS
Adeel Chughtai,
How do you currently manage your stock levels? We currently manage our stock with a combination of our till that does some of this for us and in the old fashioned way with a pen and paper! We are currently looking at Epos systems again thatt work in conjunction with our website having not found them to sufficiently suit some of our specific requirements in the past.
e
op design -lo
how sim see p
! is to use!
Is there any specific advice you could give to your fellow retailers with regard to this? I would advise other retailers to look carefully at the different systems available to them to see which one best suits their requirements. Keeping your costs low is one of the very first rules of business and doing this will save you from making any costly errors. Be wary as from personal experience and from speaking to other retailers I have found some tech companies to offer a lot and end up delivering very little.
slips on like a t-shirt
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2
3
it le
Do you use a stock control system linked to your till? The stock control system we use which is linked to our till is pretty basic and we do not have all of our items linked to this. As we do not currently sell online this hasn’t caused us too much of a problem, but a more thorough programme that lets us control stock more effectively is certainly something we are looking at moving forward.
A wrap without all the wrapping...
ique doub un l
Do you actively look for companies who offer low minimum order policies? It’s something we think about when starting off with a new company but I wouldn’t say we actively seek out these companies at all. I’ve found most companies to be fair and very realistic with regard to their minimum order policies. A few brands as of late have had very large quantity “buy ins” for particular promotions. This has been a little frustrating as you may not need 10-12 or indeed 50 of a particular £500+ travel system, but still want to be competitive and not have consumers thinking all of your stuff is overpriced.
place carrier over your head.
separate the two loops.
place one arm through each.
www.2012ltd.com • info@2012ltd.co.uk Tel (01202) 303 777
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feature WE MADE M ME
Necessity is the mother of innovation We Made Me unveil a cornucopia of new infant products with a twist fter more than ten years championing the concept of babywearing with products that consider aesthetics as important as safety and functionality, We Made Me Ltd continue to break new ground in product innovation. Due to the brand’s unprecedented growth, and following on from the hugely successful launch of its progressive babywearing collection of wraps, slings and carriers, the irrepressible design team at We Made Me has gone above and beyond the call of creative duty.
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In the spirit of ‘anything is possible’, We Made Me is thrilled to reveal the dynamic results of its relentless productivity with a sneak preview at this year’s Kind + Jugend.
NEW&COLOURS First up is the addition of six exciting new colour designs across the brand’s existing ranges of babywearing solutions. Introducing the new Charcoal Grey Wuti Wrap stretchy baby wrap with matching binding. This infinitely practical, exceptionally comfortable, woven wrap enables babies to make the gentle transition from womb to wearer with as little separation as possible. Also available in the original, best-selling colours: Midnight Black, Lavender and Pebble with Cyan Blue binding. Then there’s the charming new Animal Print Soohu Sling Classic 5-in-1 baby sling. The fabric pattern includes illustrations of all five delightful animal families from the Soohu Sling babywearing
guide. An exciting reinvention off the multi award-winning, 5-in-1 baby slingg theBabaSling, the Soohu Sling is perfect for newborns up to 24 months. The range includes two collections: Light and Classic (including cluding Organic and Special Editions). Next is the eminently stylish and practical Pao Carrier 3-in-1 front & back babyy carrier now available in four gorgeous new colour olour designs with matching buckles: Charcoal Grey, Racing Green, Subterranean Blue and the striking Vintage Jack. The Pao Carrier 3-in-1 front & back baby carrier is an ergonomically advanced, superadjustable, soft-structured baby carrier, and is also available in the best-selling colours: Midnight Black, Pebble and Lavender.
NEW&ACCESSORIES But it doesn’t stop there. Introducing five clever new accessories for the Pao Carrier 3-in-1 front & back baby carrier.
NEW&BORN NEW&
PRECIOUS&CARGO
This sim simple Infant Insert gives newborns extra cushioning and additional comfort when using the cushion Carrier 3-in-1 front & back baby carrier. It’s Pao Ca easy to use, and will ensure little ones are ergonomically supported and perfectly protected in ergonom Bear Necessities (parent-facing) front carrying the Bea position only. Available in Charcoal Grey with printed captions to add a little We Made Me whimsy.
Introducing the Kaatu Baby Carrier (0m–24m). This simple, front and back-carry baby carrier is perfect for newborns up to two years and is available in Bright Colours and Lively Fabric Patterns.
DRIBBLE&ON ME DRIBB The att attachable Dribble Bib protects the carrier from stains. Soft, absorbent and protective, it baby saliva sa specially designed to fit the Pao Carrier 3-in-1 is specia front & back baby carrier. Includes a We Made Me signature caption printed on the inside. signatur
CHEW&ME CHEW
EASY&RIDER And the Kaatu Toddler Carrier (18–36m) is a simple, single-position, back-carry infant carrier ideal for 18-months up to three-year-old toddlers. It too is available in Bright Colours and Lively Fabric Patterns, along with adorable animal ears and tails attached to the carrier.
These aattachable Teething Pads (with silicone) are soft and absorbent and come with an embossed caption on the non-toxic, baby gum-friendly silicone.
Teething Pads (without silicone) are also available. Both sets clip onto the Pao Carrier 3-in-1 front & back baby carrier, and are also quite happy when used on other carriers, car seats and seat belts.
STORMY&WEATHER
DINING&OUT
This fine tailored Weather Cover is a simple, easy-to-attach garment specially designed to fit the Pao Carrier 3-in-1 front & back baby carrier, protecting baby and the carrier in all weathers.
This Portable Nursing Pillow Bag is designed to provide convenient nursing support when out and about. Includes breastfeeding pillow and stylish travel bag, complete with useful pocket to carry baby essentials such as toys, nappies and wipes, plus large looped nursing muslin for discreet breastfeeding. Available in Charcoal Grey, Racing Green and Subterranean Blue with a removable Animal Print liner on the pillow.
Equally important is the brand’s strategic development into new categories. With an unrivalled expertise in working with fabrics to create softstructured items, it made sense that We Made Me should expand its product portfolio. Ignited by a passion to develop everyday parenting essentials, the brand has taken five ordinary infant products and made them extraordinary by advancing them further. Not only by integrating more style and functionality, but it has also added that unique We Made Me design twist with which the brand has become synonymous.
LEAN&ON ME Whether breast or bottle-feeding, this simple yet stylish Travel Arm Nursing Pillow is a compact and portable, bag-size pillow designed to support and comfort. Ideal for use on public transport or generally when out and about, it’s especially great for dads when doing their share of the feeds.
SETTLE&DOWN
GUM&ONLY
NEW&PRODUCTS
easy and relaxed as possible. Available in new funky design options, it forms one continuous muslin loop.
PRIVATE&DINING The Portable Nursing Cover is available to buy separately. This large looped nursing muslin is specially designed to make discreet breastfeeding as
Last, but not least, introducing two sets of Animal Head Muslins. The pack-away baby muslin comforters are available in either a two-pack (small and medium), or a pack of four (small, medium and large). These delightful sets of super-soft and absorbent muslin squares are perfect for nursing, burping, swaddling, comforting, playing, chewing and changing. With the addition of a charming, padded, illustrated animal character that doubles as a pouch into which the rest of the muslin can be tucked away. Useful. Cute. Ingenious. We Made Me has always been about nurturing connections – especially the powerful bond carried infants benefit from. This also rings true when it comes to breastfeeding. Conscious of the constraints and with an acute understanding of how isolating parenthood can sometimes seem, the brand has focused on designing products that encourage families to get out and about. And in keeping with the company’s sense of integrity and playfulness, this collection of new products address practical family needs whilst simultaneously building on the brand’s lively personality.
Web: www.wemademe.com nursery today
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focus CARRIERS WHEEL GOODS & SLINGS
What a carry on The carrier and sling sector appeals to many new parents as these enable the wearer to transport the baby in a simple, hands-free manner.
“duLcikt eonantyh e
aby carriers and slings de nitely evident that it’s a brandwas defi are a staple product for focussed focusse category. The brands people many retailers, with recalled recalle during the study were well-known consumers weighing up w invest in the category from a ones who marke comfort and functionality against marketing perspective but also from a brand awareness and aesthetics. development and educational perspective. devel With the length of time the “Consumers trust brands to provide “ product can be used a major aspect, so them with high-quality, comfortable and o it can grow in size along with the baby, y, supp supportive products. Having said that, I don’ feel it’s just about the brand – it is the main feature is largely comfort, don’t both for infant and parent – who wants ts also about the experience they receive to walk around with an aching back and nd from the retailer too. sore shoulders where the straps cut in,, “I know how important it is for or have the child screaming because the he Er Ergobaby to partner and support the g, n u Yo h re leg holes are too tight? retailers. Carriers can often be seen ig le Ash Daniel Lucas, Managing Directorr of a as complex, complicated and le Groovy Sty ing u We Made Me, says: “What we are seeing uncomfortable, and it is down to the ry is in response to an ever-growing category brand to ensure retailers feel supported and brands consolidating to strengthen market know they are providing the best product for their share. Ergobaby & Tula, Boba & Beco joining forces is customers.” certainly a clear example of the category developing this Ashleigh notes: “We have seen a slight increase in way.” demand. I think parents are becoming more aware of the “Carriers are purchased all year round,” adds Amanda benefits of using a carrier and how having baby close to Loveday, from Ergobaby, “but we definitely see an increase you can help soothe them while they are able to get on jobs of usage during the summer months. It really is great to around the house or shopping. see so many parents babywearing, with more now “It is also much easier to slip on a baby carrier then it understanding the benefits. is to unfold and put together a bulky travel system so ease “But it’s hard to say how long useage lasts. The UK of use and convenience is a big factor. Equally we are definitely has a mixed group of consumers who use located in the countryside and being able to go for long carriers and slings. There are some parents who have a walks using a baby carrier is much easier then negotiating carrier for short periods and ease of use when baby is a pushchair through muddy parks and uneven canal born. Then we have some parents who live and breathe paths.” babywearing and will only ever use a carrier or sling to Baby Birds’ Molly Charlesworth agrees: “Our area is transport their child. quite rural, so it’s convenient for parents to use a carrier “The product lifecycle can also vary. There are parents rather than a pram when they are just nipping out. who use the carrier until the child is walking and then “There are a lot of mums’ groups in our local area and those who want to carry up to the age of four years. More they hold sling meets to discuss the best brand. We get and more parents are purchasing new carriers for each updates from the local mums – Kari Me are the flavour of child as innovation and education within the category the month.” develops.” Functionality and ease of use are key, as Daniel says: Daniel tells us: “It is a very busy category and the “A carrier has fast become a fashion choice with people consumer is being bombarded by brands, but I think there looking for individual, design-led carriers to suit their are some market leaders that certainly have the authority personal style. Brands are certainly reacting to this in the category. However, there is a market for boutique development, with limited edition prints and seasonal brands also.” changes now commonplace. Function is equally important Ashleigh Young, from independent nursery retailer and there is a clear demand for adjustability from a carrier, Groovystyle, sees this first-hand: “Like any product on the with parents wanting to find multipurpose products to be market parents are drawn to brands they know or have adapted to every journey.” heard of. In some cases this is great and customers have Ashleigh adds: “Functionality tends to be more done extensive research before visiting us so they really important than design. We see a lot of parents with back know what they want out of the carrier and they already problems so in these cases we need to find a baby carrier or know the functions they are looking for. sling that distributes the weight more evenly across the hips “On the other hand, there are some really good baby so it is more comfortable. carrier and sling brands that parents have never heard of “We also see customers who are purchasing a baby so they can be sceptical of purchasing. Ultimately, if the carrier in place of a travel system so again we need to find product is functional, good quality, fits your lifestyle and something that will last them until their child can walk and has good reviews there is no reason not to purchase it still be easy to use. regardless of the label.” “Of course with anything people buy there’s a certain Having looked closely at the roles of brands Amanda degree of appealing to the aesthetics but in this case it is says: “From the recent study we undertook in the UK this very much an added bonus rather than a must-have.”
B
p ro m a rket p a rents a re d r a w n to w b r a n d s t h ey kn o o r h ave h e a rd o f.
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focus CARRIERS & SLINGS
All in the threes
Red Kite Baby’s award winning 3-W ay Carrier is a practical means of supp orting and carrying little ones. Whether it be forward, rear -facing or on parent’s back, baby will find easy comfort with full lumbar support and cushioned leg openings to protect those growing legs. A removable head cushion is included to help support new born heads as well as a dribble bib for those teething slightly older babies. The 3-Way Carr ier however is completely machine wash able in case of any spills or accidents. Easy to use with handy open side, the 3 Way Carrier also has fully adjustable padded shoulder straps giving comfort to baby and parents alike and is at a great value price point as always from Red Kite.
Tel: 01454 326555 Web: www.redkitebaby.com
Fulll llu m b a r s upp o rt
Stylish and practical We Made Me is gearing up to the launch of the eminently stylish and practical Pao Carrier 3-in-1 -in-1 front and back baby carrier in four gorgeous new colour designs with matching buckles: Charcoal oal d the Grey, Racing Green, Subterranean Blue and striking Vintage Jack. The Pao Carrier 3-in-1, 1, which is an ergonomically advanced, super-adjustable, soft-structured baby carrier, is now suitable from birth. A newly -developed infant insert gives newborns extra cushioning and additional comfort when using the carrier. It’s easy to use and will ensure little ones are ergonomically supported and perfectly protected in the Bearr Necessities (parent-facing) front carrying position only. Available in Charcoal Grey with th printed captions to add a little We Made Me whimsy. Add to this the imminent unveiling of new accessories and it is fair to say there is lots of excitement surrounding the brand right now. Tel: 01273 320 590 Web: www.wemademe.com
Style, comfort, durability
For children aged 6-30 months, the Hipseat is designed to help keep the wearers back straight, supporting the spine whilst still holding the child in a natural position. The child’s weight is distributed evenly around the waist, preventing the spine bending or twisting - with back pain affecting around 60% of the population at some point in their adult lives; the Hipseat is a product worth any parent investing in. Designed for active families looking for a comfortable way to carry older babies and toddlers, the Hipseat features a non-slip seat, a double safety buckle and is machine washable. Tel: 01278 434440 Web: www.hippychick.com
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Feeling close The Close To You ca rr
ensures pa ier from C rents can feel comfo hicco close to th rtable and eir babies wh move. Th e carrier h en they are on the as b grow with a child fro een designed to m birth up allowing th to 15kg, ree differe nt carryin to suit any g position lifestyle an s d environm has been e ent. It rgonomic ally design relieve pre ed to ssu and abdom re on the back shou help lders en of a pa rent while allowing y ou to be c lose Close To Y ou offers m to your baby. a for the ba by with an ximum comfort extra padd harness, a ed nd a practi cal bib tha attached to t is the sternu m strap, m it is mess a eaning nd fuss fre e. It can b parent-fac e used ing, forwa rd-facing on the pare and nts back. W eb: www.c hicco.c
o.uk
New for 2017 From buggy, to playground, to discovering the great outdoors. To find out more about our product range and for information on how you can stock LittleLife, contact us today.
www.littlelife.com LittleLifeUK
@LittleLifeUK
littlelifeuk
sales@littlelife.com
0118 981 1433
focus CARRIERS & SLINGS
Bonding is easy with Carramio
he t t u o h t i w A wrap ! e blend of a r is an innovativ wrappibynKg ’tan Baby Carrie
ning Ba t The award-win e. ct like a sling, ye carrier all in on d an p eight and compa ra w e ht th lig t is sling, w ou n ith sig w sitions le-loop de ring multiple po ded Its unique doub red carrier. Offe rier provides ad tu ar uc C str by a Ba e n lik ’ta K by Ba supportive e th g. ing or buckling, um while nursin need for wrapp d privacy for m on easily like a an ps by sli y ba pl ng yi sim rr g, ca lin r ck fo y bu rit or cu g se d (8-35 lbs). ire any wrappin rn to toddlerhoo bo w ne It does not requ m fro by ching sash that rtably carry ba mes with a mat co d an t-shirt to comfo , fe sa r ble, drye Machine washa ors 2012 Ltd. ng bag. yi rr ca & Irish distribut a K U t ac nt converts to co ation please For more inform
The Carramio from Clippasafe allows parents to keep baby close and snug with a carrier that’s as stylish as it is comfortable. Designed to offer optimum comfort for baby and wearer, it features a lightweight, soft fabric lining to keep baby cool, with wide padded straps and lumbar support to spread the baby’s weight evenly across the wearer’s body. It also includes a detachable and washable dribble bib. The Carramio is a two-way carrier, so as soon as babies can support the weig of their own heads (at around weight thre months) they can then face three and enjoy watching their surroundings. outw outwards The Carramio safely carries babies of 3.5kg to 9.0kg and meets UK and EU Safety Standards. The Carramio is available in black, grey and oatmeal. Tel. 0115 9211 899 Web: Web www.clippasafe.co.uk
3 777 Tel: 01202 30 2012ltd.co.uk @ fo in l: ai Em 12ltd.co.uk Web: www.20
Family adventures made easy Perfect for trips overseas, the Traveller S3 carrier pairs the performance of a full-sized LittleLife carrier with a hand-luggage friendly design. Developed to meet most hand-luggage restrictions, the Traveller S3’s compact design incorporates the same adjustable and anatomically shaped child seat featured in full-sized carriers. LittleLife’s patented x-buckle harness ensures young passengers are safely and comfortably strapped in and toys can be attached to Hypalon toy loops. A padded backsystem with fully-adjustable shoulder straps and a supportive hip belt ensures the carrier is comfortable to carry. When not needed, the Traveller S3 can be zipped closed and worn as a standard backpack. Email: sales@littlelife.com Web: www.littlelife.com
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New colours for Wuti
We Made Me is proud to introduce a number of new colours across its progressive babywearing range, including the new Charcoal Grey Wuti Wrap, a stretchy baby wrap with matching binding. This infinitely practical, exceptionally comfortable, nylon mesh wrap enables babies to make the gentle transition from womb to wearer with as little separation as possible. The unique two way stretch fabric gives the ultimate support for parent and baby. Also available in the original, best-selling colours: Midnight Black, Lavender and Pebble with Cyan Blue binding. Then there’s the charming new Animal Print Soohu Sling. An exciting reinvention of the multi award-winning, 5-in-1 baby sling theBabaSling the Soohu Sling is perfect for newborns up to 24 months. The range includes two collections: Lite and Classic (including Organic and Special Editions). Tel: 01273 320 590 Web: www.wemademe.com
feature ERGOBABY
Ergonomics for parent and baby Ergobaby is a recognised and trusted brand in the baby carrier sector. But how did it all begin? Here we find out more. ack in 2002,, a mother living ng on ot Maui was not satisfied with h the baby carrying options available to her. Looking to o keep her new son close to her body, she tried severall different carriers, some off which worked fairly well, but nothing that satisfied d her needs for comfort and ergonomics. With a back-ground in design, she set out to create something that was both comfortable and easy for parents to use. Beginning with a parent’ss love re to keep him for her child and her desire mfortable design of close, the ergonomic, comfortable the Ergobaby Baby Carrier was born. With that humble design, Karin Frost revolutionised how we carry babies. Her soft structured carrier design has become that of a gold standard. Their carriers give wearers the freedom to enjoy life’s big and small adventures, all while keeping baby close. Ergobaby Carriers are ergonomically designed to cradle baby in a natural sitting position and to evenly distribute baby’s weight between the person using the carrier
B
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hips and shoulders. sh Ergobaby Carriers are the ultimate in comfort and ergonomics, a allowing baby to be carried from those early days to toddler. With over 30 carriers in five different di categories -- Original, Or Organic, Performance and Four Pos Position 360 —plus Swaddlers and Nur Nursing Pillows for newborns, Ergob Ergobaby is a leading premium baby consu consumer products company that creates innovative solutions to meet the needs oof today‘s parents.
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development process to make sure they continue to deliver products of the highest quality and standard. Did you know the Ergobaby Natural Curve Nursing Pillow was developed with Lactation experts?
E p i on eerrig ob a b y h a s b e ng com en e rg o n o m f o r t c a r ri er s i c s in b a b yan d And in 2016… It has been all systems go! With a change in y e a r s an fo r o ver 10 distribution and to support and develop its d h c on s ulte a s lon g partnerships further, Ergobaby has invested me d i c a l d w it h in a UK office and staff that as of 1st May, 2016 become the sole point of contact for all w h en d p ro fes s i on a retailers, professional health workers and eve lop in ls Ergobaby customers in the UK taking over g b e lo ve d t h ei r Med distribution and all commercial activities for Medical advisors c a r r i er s b a b y the United Kingdom. Ergobaby has h been pioneering comfort and ergonomics in baby carriers for over 10 . years and h has long consulted with medical
”
professional professionals when developing their beloved baby carriers. carrie As Ergobaby continues to improve existing products and begins to offer new products, they want to make sure they maintain their high quality standard and continue to develop products that are comfortable and ergonomic for parents and babies. They’ve enlisted the help of medical professionals around the world and across several areas of expertise to help them scrutinise their products through the
Don’t miss out on all the new products
2016 is an exciting year of new products and come 2017 there are big plans for growing their portfolio of already award winning products. With an Independent Exclusive Nursing Pillow in Heathered Grey, new Innovative Swaddlers that have been acknowledged as ‘hip healthy’ by the International Hip Dysplasia Institute due to its patented design featuring a healthy hip positioner and Ergobaby’s newest innova-
tion, the Adapt Carrier that adapts to a growing baby with no infant insert needed. Make sure you make an appointment with their team at Kind und Jugend to ensure you get your hands on the latest and greatest innovative products still to come for 2016.
Let them help you
Be part of the Ergobaby brand that consumers already love and trust. Let op them help you create an easy way to shop carriers in-store, provide training to your ur teams, communicate to your audience online and social media or even just help to provide you with the right copy and images and educate your customers on the benefits of babywearing. Ensure you are up to date with the latest news and information from Ergobaby, or let us help you by emailing: aloveday@ergobaby.co.uk.
Become an Ergobaby Retailer Want to become an authorised Ergobaby Retailer or book an appointment for Kind und Jugend email: en@ergobaby.eu
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nursery today
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social media ROSS HEWITT
A snappy introduction to Instagram Instagram is primarily an app that you access through your mobile phone or tablet. You can look at accounts and edit your profile on a computer, but content can only be shared to your account through a mobile device. It is free to download and use and you can set up an account as a person or a business. hen you take a photo on your mobile (or save a photo to it from an email) you can share it o Instagram. The main feature of on t app is that you can choose from a this n number of filters to make your image l look far more fantastic than the o original. Each of the filters add d different effects and softens or co sharpens colours, shadows,
W s s H e w itt A b out R o , M an a g in g itt R o s s H e w S ec ret Pi e an d of D irec to r vvy S oc i a l M e d i a ’. ‘S a in g a ut h o r o f h is d ig ita l m a rket st r n R o s s b e g a 9 8 an d h a d h is fi y tr 19 c a reer in t h e nu r sery in dus o fo r a y int o f M a rket in g & a s H e a d r S ilver C ro s s in in c e fo E c o m mer set up S ec ret Pi e e g 2 0 0 8 . H d h a s b een h e lp in n a d lo ve 2 0 10 foun d an d t e g s t n e c li r s in c e . on lin e eve .uk | R o s s @ etp i e .c o w w w.sec r e .c o .uk | 0 1 9 0 4 e sec retp i ter : @ S ec ret _ Pi | Tw it 4 10 0 2 7
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contrast, brightness and more. They have different names and X-Pro II, Mayfair and Rise are my personal favourites but it’s best to choose the one that makes your photo look best. Ignore any research that suggests some filters are more likely to get likes than others as a great looking photo is always the one that will give you the best chance
of success. You should be the judge of what looks best for your business. You can add paragraphs of text to your photos and this is where you need to be descriptive or try to tell a story. You can do this in a sentence or you can write a whole chunk of text, just make sure it is interesting. You can add links to
your website but they do not show up as clickable links in Instagram posts. Hashtags are critical with Instagram for getting people to find your content. They are more important on this social media platform than on any other as they are the main searchable things that exist here. Adding keywords to your text will not get you found in Instagram searches, but adding hashtags will. In your description, if you want people to find your post when they search for ‘parasol’ then writing “Love this new parasol by Acme” will not work. But changing this to “Love this new #parasol by Acme” will get you found. In the early days of your Instagram account, posting pictures without the use of hashtags is as useful as emailing yourself the picture – no-one will see it – and you need to do everything you can to start to build a following from day one. Hashtags are your best vehicle for this. It is a common and accepted practice for users to list a number of extra hashtags at the bottom of a post also, after the description text.
As you type a hashtag into your post a list of similar tags will appear and you can see how many posts have that particular tag attached to them across Instagram as a whole. This is a good way of gauging the popularity of a word across Instagram. It is also a good way of avoiding hashtags that are saturated with content as some of them are just too competitive. For example, if you want your parasol to be found by relevant people then avoid using #sunshine in your list of tags. At the time of writing it has been tagged to more than 32 million posts and is too much of a general phrase, while #sunparasol has been used just under 400 times. That might be a bit low, but if you also add in #babysun (3,000 posts) and #babysunshine (4,300 posts) and a few others in that vein then you have a much wider chance of being found by your parasol-seeking target customer or follower. Video can also be uploaded to Instagram and shared as a post. As of a few months ago you can now upload a maximum of one minute of video, which is a huge increase on the 15-second limit that used to be in place. Finally, as with all social media platforms, make sure that you share a wide variety of content to get the maximum engagement. Just knocking out product photos and prices will not grow a decent following. Mix it up with lifestyle images, humour, products and people and bring your business to life through every image you post. Have fun with it and please follow me on there at @secretpieuk and I promise to follow you back – pinkypromise.
Ha sh ta gs are criti ca l w ith In sta gr a m for gettin g peop le to fin d your content. They are more impo rtant on th is socia l med ia pl at form th an on any ot her as th ey are th e m ain se ar ch ab le th in gs th at ex ist here .
You can use a maximum of 30 hashtags on Instagram If you try to use more than 30 then your post will appear without any hashtags showing at all. There are some tricks you can find online that people claim are ways of cheating Instagram to get more in there, but don’t bother as they either don’t work anymore or will get deleted as Instagram catches up with them, 30 is more than enough for any photo.
design for urban spaces
New from Bloom. Available from August. Distributed by Clever Clogs.
focus BABY GIFTS
The gift of giving Pink for a girl, blue for a boy? Perhaps this isn’t quite the case now, the gifting sector is vast and the arrival of a new born is no exception. aby shower parties prior to the birth are now embedded here in the UK and well-wishers want to lavish the new parents with that special gift to mark
B
the occasion. From the first birthday and beyond, there are many gifting opportunities for babies and infants. Practical and developmental products all have their place in gifting, but also important to gift givers are the more emotional aspects of the presents they give. They want their gifts to make an impact and to bring pleasure or even joy to baby and parent alike, they want something that delivers a certain wow factor. As with most things, a lot lies in the presentation so the packaging and presentation of a product can be a key trigger in gift purchasing. A great gift idea presented badly will struggle to succeed, but a great gift idea with great presentation is sure to be taken to the till. Suzie Howes, Head of Marketing and Licensing at Rainbow Designs, told Nursery Today her thoughts on attributes that make an ideal baby gift. “When it comes to purchasing those first gifts for baby, gift buyers - parents, grandparents and friends tend to seek products that deliver sentiment as well as trusted quality values. These qualities are predominantly delivered from traditional heritage brands and so classic properties like Peter Rabbit, The Very Hungry Caterpillar and Guess How Much I Love You tend to play an important role in the giving occasion. Keepsake style gifts that encompass a practical element are always very popular too such as comfort blankets, booties and breakfast sets.” We asked Julia Cooper, Director of Silvercloud 32
nursery today
whether she felt there were any notable trends at present? “Customers want products with longevity, whether they’re buying for their own baby or as a gift. There’s a growing demand for gender-neutral toys, even in the infant market. “An ideal gift for a baby is something that has a wide appeal, is good value and is so sweet that the customer can’t resist buying it – so ourr gender neutral toys in super soft fabrics with appealing ep bunny, bear and cuddly sheep characters really fit the bill.”” Gifts are also items that have a perceived high value even if the gift itself appearss reatly small – this can be helped greatly by the type of packaging. Suzie adds: “Packaging plays an important role. Not only does eye-catching and creative packaging help create a higher level of perceived value for a product it also facilitates the communication of key messages to the gift buyer. “This can be vital in bringing across the core functions of the product for example the packaging for our new feature plush Activity Thomas Toy from the My First Thomas & Friends collection effectively communicates to the gift buyer that the toy says multiple phrases and includes numerous activities to engage baby.”
Expectant mothers often have huge wish lists ofte of iitems they would like to receive, probably more so rece with first time mums, so gift buying within the new baby category will always bab continue to boom. con This is a great opportunity for opp grandparents and other gra family fam members to be able ab to contribute items towards what is always, to quite qu an expensive time for fo a family (especially if this is the parent’s first child). Grandparents or other close family o members may opt to purchase one of the pu larger nursery items, but friends and wellwishers will seek items that may not be quite so high in value. Examples of gifts include bedding, toys, nursery accessories, clothing, keepsake items – all of these will be very high on their shopping list for this purpose. Julia offers some advice for retailers. “Gift items are great to increase footfall for retailers, they make great pick-up lines and if customers know that retailers stock gifts they will return often to find the perfect gift for all their friends and family’s new arrivals.”
nt mo t h e r s a t c e p x E “ w is h o ften h ave hu g e ey h li sts o f ite m s t e , c eiv w ould like to re it h ow p rob a b ly mo re s , s o s fi r st t ime mu m t h e in g ift buy in g w it h w ill ry n e w b a b y c a te g o t o a lw a y s c ont inue b oo m . ”
focus BABY GIFTS
Get sassy
Sassy Baby Products create innovative toys with purpose and the aim of helping developing tots as they begin to explore the world around them. Working with child development experts, Sassy have created high quality products that develop all aspects of baby’s senses through sound, touch, sight, smell and taste. With 25 years of experience under their belt, comes first Sassy create trusted toys that not only infants love, but parents too. Safety discover and explore children Let and the brand use non-toxic plastic without paint. n. Gorgeous Collectio Blocks Sensory Silly le collectib the plenty of ways to have fun with adding another; one with tion conjunc in works set each and olers pre-scho gifting for longevity and value to the toys. Tel: 01785 503 305 Email: info@hcotrade.co.uk
Back to sleep Soft plush and musical stars in one This little rabbit creates a beautiful starry sky on the bedroom ceiling and display a gentle lullaby to soothe children. Colours change automatically and smoothly from green to blue to orange and parents can also choose to freeze their favourite colour. And the plush part is machine washable thanks to the removable projector! Perfect to minimise allergies and bacteria. The Musical Stars Projector is economical and convenient for parents by turning off automatically after 22 minutes (15min for the music). Light and compact, parents can bring it for the week-end or holiday, to keep the sleep routine. With its beautiful star projections, this lovely rabbit will become a must-have for a peaceful sleeptime. Pabobo is distributed in the UK & Ireland by Clever Clogs. Email: karl@cleverclogstrading.co.uk Tel: +353 (0) 1 828 4823 Web: www.cleverclogs.ie
Explore and more global lifestyle brand devoted
Skip Hop, a much-loved ts, babies and to designing innovative products for paren UK. the in hed kids has officially launc With this they come bearing their stunning More collection of activity gyms. The Explore & 20 with s come Gym Amazing Arch Activity with and developmental activities for baby to interact ead and overh has a two-position arch which allows for et to pock t paren the in e seated play. Slip your phon observe dma gran let or tones miles al record those speci ng at a looki re the action from afar! Baby will think they’ ring captu s mean h whic mirror– and not the camera – ents! mom some truly amazing Tel: 01582 434249 Web: www.skiphop.com
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The Prince Lionheart Back to Sleep Slumber Bunny and Back to Sleep Slumber Bear Original are an essential gift for parents and baby alike. Since its launch, the Slumber Bear range has been used by parents, doctors and midwives to help settle babies. It has been used in hospitals, nurseries, maternity wards and in homes throughout the world because it comforts and helps baby get the sleep necessary for growth and good health. A happy, sleeping baby means parents get the sleep they need too! The Bear’s remarkable effectiveness is due to Prince Lionheart’s exclusive use of actual womb sounds recorded, moments before birth, inside a pregnant woman’s womb. The secret is in their soundbox and that secret is the key to the Bear’s success! Tel: 0208 997 7054 Web: www.princelionheart.co.uk
or f c i st Fantaoot h in g s b i es ba
Now available, the “Say Hello” 4-in-1 Discovery World www.eastcoastnursery.co.uk 01692 408802
Follow us on
keeping your
milk purely
yours Purely Yours Lactaline Double Electric Breastpump Keep your milk purely yours with the Purely Yours Double Electric Breastpump. This personal pump provides the same hospital approved technology as the Ameda Elite, which is used widely in hospitals across the UK.
years Over 70 e. c n e ri expe K Used in U ! ls a it hosp
Also available: Purely Yours Una Single Electric Breastpump
For more information please call: 01785 503 305 or email: info@hcotrade.co.uk
CustomControl™ Fully adjustable vacuum and cycles for personalised experience, comfort and increased milk flow. CustomFit™ 7 funnel sizes provide convenience and comfort. Airlock Protection™ A unique anti-viral barrier helps keep your breast milk free from bacteria and viruses.
@Hardenberg_Co Hardenberg&Co Ltd
focus BABY GIFTS
Made with love from Silvercloud
i ous r u x L u g g a b le h u b ri c s fa
The Made With Love range of little plush bears and bunnies are made in luxurious huggable fabrics and drea my colours, making them perfect gifts for newborns. Some of the lovable bear and rabbit characters hold soft comforters, whil e others are little chime rattles – perfect for tiny hands to grab and shake. One plush bear holds an embroidered muslin squa re; and for a perfect baby shower gift, there’s a hand-finished knitted blanket packed with a baby bear rattle. Every item is beautifully packaged, and the Bunny and Bear Chime Rattles and Comforters are supplied in CDU s and priced to make them irresistible. Tel: 01692 408802 Web: www.silvercloudnurserybed ding.co.u
k
Christmas baby gifts from Great Gizmos!
The gift of an extra nds pair of hnt a really truly need? Suddenly you What does every new pare many hours of the day, find yourself holding a tiny person for hing done. So surely anyt get to free s hand and you need your of hands! This is why the ultimate gift would be a spare pair inal Cuddledry baby Orig the of such a high percentage of sales selves who used them nts pare often rs, bath towel are to gift buye clever this ng buyi one, or who wished they had used one, baby new e mak to ly fami handsfree towel for their friends or in a lable avai and d boxe Gift . snug bathtime safe, simple and g innin i award-w range of colours and prints – the mult . baby new any for gift go-to a is ry Cuddled Tel: 01823 323363 Email: trade@cuddledry.com Web: www.cuddledry.com
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nursery today
Great Gizmos have a beautiful range of baby gifts suitable for baby showers and christenings from popular brands Bunnykins, NICI and Kid O. The Bunnykins range has been revamped for 2016 and packaged into beautiful and stylish gift boxes, making the perfect present or keepsake. The Royal Doulton Bunnykins collection of melamine nursery tableware is handmade and hand-decorated. Each piece is as unique and special and can be kept for a lifetime. The Bunnykins Three Piece Dinner Set includes a plate, a bowl and a cup featuring beautiful illustrations. All items are the perfect size for little hands and are dishwasher and microwave-safe. The pale pink Sweetheart, pale blue Shining Star and the traditional Bunnykins in white and red ranges have all been repackaged for 2016 to give it a modern, sleek and fresh new look. The Bunnykins Silver Plated Gift Spoon makes the perfect christening gift and is packaged in a Royal Doulton Bunnykins presentation box for that something extra special. The ever popular My First NICI range welcomes some new additions this year with the introduction of a new Comforter Range. Tel: 012935 43221 Web: www.ggtrade. co.uk
You can leave the Lou on
d up e p p a r w l l A blanket a baby gets wrapped in is daa potedsscoessiolourn s,treacellusureladr blfoanr yekeartss.
LOU the night owl helps settle little ones in to a peaceful sleep. The unique night light is fully adjustable so parents can choose between three different light settings on both the owl and the outer ring, to pick the perfect light for their child. Powered either by battery or though mains electricity, parents can leave Lou on all night to help reassure little ones or set a timer to gently fade and switch off the light once they are asleep. The clever voice activation func tion will automatically switch on a warm glowing light should children wake in the night to soothe little ones back to sleep. With a smart, subt le and attractive design, this unique nightlight from Cheeky Rasc als would make a lovely ggiftt aand nd fit nd with any nursery design.
Web: www.cheekyr y asca cals ls.co .co.u .uk k
n home. The first cottons in ents the moder ade from crispy truly complem at th Traditionally m , m ng ite hi ot an using so eover into blankets of old lette. have had a mak ed the cellular rm d Ball-esque pa sfo an an ow tr rr ve Fa a m fro er and t Abeille ha m gh m ai in the su lours picked str keep baby cool to r , ai understated co s ul tif ap tr au n be Not just ll constructio of overheating. bounce Their clever ce er e ng or m da ve no ha ith d r an inter, w are bigger, softe war m in the w d to be m Hippy Chick seen and touche fro be ts to ke an ed bl ne e do ly Abeill al re ey th blankets than traditional believed. 4440 Tel: 01278 43 ychick.com pp hi w. ww Web:
L ook l i c enin g fo p ro se d r duc ts ?
Great gifting solution SwaddleMe, with their comprehensive range that adapts for every stage of a baby’s first years and comes in a selection of attractive, modern designs using high quality fabrics, makes the perfect baby shower, new arrival or christening gift. The Stage 1 SwaddleMe Pod for tiny little newborns, with its zipped pod for secure swaddling to recreate the comfort of the womb, and the Stage 2 Original SwaddleMe with its proven and protected design to make swaddling easy and safe for babies from 0-6 months, both make super gifts for new babies. Most mums will tell you “you can never have too many muslins”, that’s certainly the case when it comes to the SwaddleMe Muslin Blankets, these premium, natural muslin wraps are extra large (102cm x 102cm), so are really practical – whether it be to use while feeding, for shading baby from the sun, or for swaddling baby for a peaceful sleep, they will always be a gratefullyreceived gift by parents. Web: www.summerinfant.co.uk
Giving the classics
Rainbow Designs, the home of Classic Character Softs, have an extensive number of beautiful nursery collections from distinguished brands on offer this year including: Thomas & Friends, Peppa Pig for Baby, Paddington, Guess How Much I Love You and Peter Rabbit. These collections include gorgeous products that make the perfect gift for baby such as My First soft toys, booties, comfort blankets and ring rattles as well as activity and developmental toys. Rainbow Designs are also excited to be bringing to market The Snowman and The Snowdog My First Christmas collection. This beautiful new plush collection includes cute My First Snowman and Snowdog Comfort Blankets, Ring Rattles and Jingle Bell Booties. Web: www.rainbowdesigns.co.uk
nursery today
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o me h r o f rk A rtwnod nu r sery a
focus BABY GIFTS
rt from Feel Good Art has od a Feepelr’s pogpuo d g décor in w g this cute bran lar and ever-gro onths, expandin
d Little Hel st twelve m e of modern an growth in the pa ith a huge rang r W fo n. ng pa enjoyed record hi Ja et as m e so y, there is er and as far wid rs pe nu ro e th Eu d ss an ro ac me k for both the ho colourful artwor e. ac us illustrative sp d r an w line of gorgeo ne a is so all budgets, déco 16 20 r n/winte spoke designs al New for autum names with be s rl’ epsakes, gi ke d as an e s bl y’ la p 100 bo mes. Avai na l ua us un e designs in the to or m d RRPs start as request for the den canvases an oo w available upon ed . m fra rns and babies canvases or ct gift for newbo gallery-wrapped rfe pe a e es th making little as £14.99 o.uk lper.c
littlehe Email: hello@
Your first choice
NUK has recently bolstered its acclaimed First Choice+ Baby Bottle range with the launch of two new Triple Bottle Sets which are ideal for the gifting market. The two sets are available either in shades of pink, featuring a stencilled heart design, or shades of blue, featuring a stencilled star design. Both sets include three First Choice 300ml Baby Bottles which are clinically proven for combined feeding and also feature NUK’s Anti-Colic Air System. Both sets are accredited by the Oral Health Foundation for promoting healthy development and are available to order now. Email: mail@nukbaby.co.uk
Time to play Beautifully packaged and presented the stylish Taf Toys range of developmental baby toys make the perfect gifts for new-borns. The extensive collection includes must-haves such as super-sized play mats, musical mobiles and pram arches, innovative travel toys, sleep aids and simple plush activity toys. Adorable characters such as Obi the Owl make an appearance throughout the range and the gorgeous pastel colour palette ensures a gender neutral theme. Taf Toys latest release is the Musical Boat Cot Toy, a 3 in 1 sleep aid, tummy-time toy and crawling aid that has been designed for long-lasting entertainment. Tel: 01254 872454 Web: www.taftoys.com
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nursery today
360° of spin. 360° of snuggles. meet spin 360™ I’m a 360º turning traveller that spins front, back, and in between because everything should make trips and transitions easier. I snuggle up to 18kg facing rearward or forward because
easy in, buckle and spin
easy out and about
everything should make life safer.
simply brilliant. For all sales enquiries, please contact Joie UK on 01889 808 900 or email: uksales@joiebaby.com
focus FEEDING WHEEL GOODS EQUIPMENT & ACCESSORIES
Flavour of the month Feeding baby is a necessity, from breast to bottle, bottle to solids. The amount of products available to new parents looking at products in the feeding category can be overwhelming. he weaning process is a difficult time for parents and the first steps for many will be the transition from breast to bottle feeding. We are fortunate that research is continually conducted by manufacturers and we have a plethora of bottles and teats available to ensure that there is a variety of choice, which is good news for the industry, but perhaps daunting for the consumer as not every baby is the same. For example, teats are a huge dilemma for new mums. We asked Giulia Toselli, customer development controller at Chicco, who have recently launched their NaturalFeeling range, how important teats are: “We feel that it’s crucial, but for Chicco it isn’t just a matter of mimicking the breast in terms of the look and shape of the teat, but also allowing the baby to suck in the same way that it would with a breast, allowing them to move their teeth, tongue and face muscles in the same way. “This is the reason why Chicco NaturalFeeling has been designed with the help of Chicco’s research centre, Osservatorio, to have a unique truly-angled teat, which replicates the instinctive way a baby feeds. Helping mums to easily facilitate mixed feeding and helping the baby feed peacefully and naturally.” Joanne Grey of Summer Infant agrees: “It’s really important that the teat leans towards mimicking a mothers breast, at Born Free the two most important considerations for the teat are it being ‘just like mum’ in order to make it easy to alternate between breast and bottle feeding. But additionally, and perhaps as equally important is the anti-colic design, all Born Free bottles come with ActiveFlow vent that puts baby in flow-control.” Independent retailer Adeel Chightai, of Atfabs, knows the importance of brands in the bottle sector and explains why: “Branded feeding bottles are very important as they inspire confidence in the consumer. Bottles are a pick-up line and most retailers won’t have the time to talk to the consumers much about them, therefore it’s clear to see they are buying on brand, the one they have seen their
T
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nursery today
t b ottles n e r fe if D “an d d ifferent teats b ies s u it d ifferentotb aa on e - t h ere is na ll . s iz e fits ”
Picture oourtesy of East Coast
friends and family using purp purposefully designed rather than much else.” for little hands! Alas however, many new We asked mums don’t immediately think Fra Francesca Turner, of the teat, but will look at the As Associate Brand aesthetics of a bottle. This can M Manager of Oxo be a very difficult time for T her thoughts Tot, mums and a category that mayy on design of Joanne Gray be slightly overwhelming. f feeding products Joanne feels that finding the an the importance and right bottle for their baby is a ve important, of this: “Design is very task many parents find troublesome. “Different parents take into consideration functionality and bottles and different teats suit different babies - there brands should concentrate on creating products is not a one size fits all. So, retailers should cater for which make everyday life easier.” this by offering a good choice of bottles for their While speaking about functionality, are parents customers and provide clear guidance on why you also now looking for co-ordinating tableware for might choose one bottle over another,” states their children that may suit their own dining sets Joanne. and how do brands fare in this category? Francesca “For example, some bottles are better for colicky tells us: “I think this is becoming more important to babies than others, some bottles are shaped to be parents. This is a way for brands to gain brand easier for baby to hold which might be more suitable loyalty in an increasing non-branded loyal for slightly older babies who want to drink unaided.” generation.” Giulia offers her advice for retailers: “The Parents face many dilemmas when it comes to Chicco positioning has always been to support feeding baby. Introducing baby to solids is often a mums in every decision they make. We want to offer pretty large and often daunting challenge. But, for support and solutions for easy and peaceful feeding, the majority, the weaning process is also incredibly whether that is by breast, or bottle, or both because rewarding to parents. Part of the weaning process every choice that makes mum and baby happy is the will be to introduce a variety of foods at a young age right one. – which has also been proven to assist in preventing “That should be the approach of every retailer eating problems later in life. too, to try and understand the customers’ needs and Parents are no longer encouraged to buy offer easy and smart solutions to problems that may pre-prepared meals unless, of course, travelling arise during feeding, without judging, by simply away from the home environment. This will mean letting the customer feel free to make the right that they will make batches to be pureed using either choice for them.” their own or suggested recipes at home and then Once a teat and bottle has been established, it cleverly freeze individual mealtime portions for use won’t be long before the purchase of other feeding at a later date. products happen. These can include many items, the Although this is great in principal, it adds to the leading being the highchair, followed by tableware, list of items needing to be done by mum or dad – cups and bibs. therefore any products that assist in the ease of this Remember, however, that this is a learning curve are greatly welcomed. Take a look through the for little ones and we are fortunate that again following pages, where you will find a plethora of manufacturers take this into consideration. From products that are bound to be a success instore for plates that stick through to utensils that are your customers.
Progressive Training Cutlery Teaches young hands to hold cutlery correctly
Hall 11.1, Stand B-080 www.tumtumtots.com e: hello@tumtumtots.com
Thumb Thum mb and Fingerr Guides s Train Tra ain your child’s c ha hands ands tto o hold h ld in in a corre ect ctt correct a com and mfortablle mforta comfortable ma nner er manner
Feed Surface Makes self feeding much easier
Orientation Orie entation G Grip For g greater co control ontrol and d strength strength
IIndex Finge er Locator Finger Helps Hel lps guide young ďŹ ngers into the correct position p
www.obbabee.com
For wholesale stockists or to set up a direct account contact: Bickiepegs Healthcare, Aberdeen, AB21 0RX Tel: 01224 790 626 Email: enquiries@bickiepegs.co.uk Web: www.bickiepegs.com
focus FEEDING EQUIPMENT & ACCESSORIES
All in the training
le B ig des ign fo r litt fin g er s
New weaning range from TUM TUM features a super cute teddy bear face which
ObBabee’s ergonomically-designed cutlery set is brilliantly simple but hugely effective, helping to make the transition to independent feeding fast and easy. The innovative design incorporates a triangular shaped grip, ideal for hungry little hands, which helps children to develop control and coordination. Sleek and stylish to look at, the science behind ObBabee means young fingers and thumbs are guided into the correct position for eating, also ensuring the cutlery is held in the most comfortable manner. This British-designed product is BPA free and proudly produced and packaged entirely within the UK. Currently available in two colourways – teal blue and pink. Tel: 0845 009 4405 Email: julie@minimooandco.com Web: www.sleepytot.com
The TUM TUM Stay Put Dippy Face Plate dently. The can be styled with food to encourage babies to try their first foods indepen it firmly to grips base suction double the while sauces, and dips for used bear’s ears can be the table. Swapsie The range also includes Tippy Up Cup with weighted straw, double ended bears. hiding cute with Pots Peepo Spoons and lidded non-slip Tel : 01298 425005 Email: hello@tumtumtots.com Web: www.tumtumtots.com
cter hara Fullcomboinaftioc provides the n wooden highchair
The Obaby position tray can little ones. The three ideal environment for nverted into a ys and then can be co be used in the early da . Both the tray ger big en children get wh air ch d an le tab low ct easy-clean top provide the perfe and the wooden table as new for hchair looking as good surface to keep the hig ps little ones kee ed five point harness longer and the includ in Monsters ble ila ava s highchair insert safe. Add the Disney the Obaby d Minnie Circles and Inc, Mickey Circles an n more highchair becomes eve combination wooden aby Ob e Th . to keep clean comfortable and easier erts make ins y sne Di d an highchair combination wooden en eri ce for all little me an enjoyable exp meal times and playti ones. Tel: 01652 641491 .uk Web: www.obaby.co
It’s freezing The OXO Tot Baby Food Freezer Tray features a silicone lid to keep baby food from absorbing freezer odours and protect against freezer burn. The narrow shape and lid allow for convenient stacking in the freezer while the innovative rounded ice cube shape releases cubes easily. The comfortable handle provides a firm grip for easy carrying. Each tray in this set of two makes six 1oz. cubes, ideal for planning tots meals for the week ahead. The OXO Tot Baby Food Freezer Tray is BPA, PVC, and phthalate free as well as top rack dishwasher safe. Web: www.oxouk.com
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Introducing Feed Me Snak
The Feed Me Snak highchair is the new est hi lo highchair from Red Kite Baby. The versatility of the Feed Me Snak stands it apart with its six height adjustment frame and large foot rest to keep up with growing baby and allowing them to engage with family at the dinner table. It features a padded seat made from wipe -clean vinyl and a removable washable feeding tray to quickly solve those messy meal times. The five-point harn ess with padded protectors keeps little one secure as well as comfortable which may even encourage them to take a little nap, made simple with the Feed Me Snak’s three position lie back seat. With its easy compact and modern design the Feed Me Snak is suitable for all household sizes and styles guaranteed to make meal times not only easier but fun too. Tel: 01454 326555 Web: www. redkitebaby.com
Do the mash with Tot OXO When it comes to weaning and transitioning a child to solids, there’s no better
way than pureeing. Whether at home or eating out, you can mash up a tasty treat with OXO Tot’s thoughtfully designed Mash Maker. With OXO’s new Mash Maker, transforming grown up food into a smooth purée for your little one is easier than ever. Web: www.oxouk.com
Full circle
All in one
Created by Lindsey Laurain in 2014, Happy Mat from ezpz is all-in-one placemat and plate, which suction to flat surfaces: no more tipped plates. The ezpz mission is to make mealtime less about mess and stress so you can keep focused on what’s important – family. • High quality silicone (BPA, PVC and phthalate free) • Easy to clean with warm soapy water (silicone doesn’t support the growth of fungus, mould or bacteria) • Dishwasher, microwave and oven safe • Three models: Happy Mat, Happy Bowl and Mini Mat in five colours Tel: +33 6 60 97 72 79 Email: contact@frenchflair.paris Web: www.frenchflair.paris
Meet the Joie Mimzy 360, suitable from birth due its full recline, until 15kg (approx. to three years) it grows with baby right up to seating them at the dining with the family. Its unique 360 degree swivel seat is activated with one hand, locking into four multi-direction positions, allowing parents to find the most comfortable and best position to easily feed a young baby. Featuring seven height adjustments and five recline positions, including a three-position footrest, it allows the child to be in the right position whatever mealtime entails and is the perfect partner for every stage of development. A spacious and extra padded seat means baby is sure to be comfy at all times, and for the youngest baby there’s soft newborn insert which is removable and washable while the main seat pad is removable and wipeable. The seat also features a fully-adjustable five-point harness for safety. The extra-large tray has a one-hand release and three-positions, it also features a full cover clip-on over tray that’s dishwasher safe. The stylish modern frame opens and closes easily in a single motion and the tray stores away handily on the rear legs when not in use. The integrated wheels on the front legs allow for easy movement when needed and being freestanding when folded makes it the ideal choice for even the smallest of spaces. Tel: 01889 808 900 Email: uksales@joiebaby.com
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focus FEEDING EQUIPMENT & ACCESSORIES
Don’t be in the dark
Sitting pretty
The Meemoobaby Meelight available from Cheeky Rascals is no ordinary nightlight. This truly innovative and multi-purpose night light has revolutionised night time feeds for all mums. The dimmable, wearable and clever Meelight provides a low golden light. Minimising blue light, it stops over stimulation but is just enough to enable mums to see what they are doing, ideal for those middle-of-the-night feeds. Truly versatile, the Meelight can be used after nursing for storytime, erature, navigating the temp s one’ little checking comforting stairs or simply providing a warm and glow to any nursery.
East Coast Nursery offer customers a choice of stylish wooden highchairs to suit every need. Made from solid, sustainably sourced timber, they are functional, reliable and built to last. Their classic folding highchair can be seen in countless adverts, restaurants, and homes across the country. A firm favourite, it’s stylish and practical, folding neatly for stora ge. It’s available in natural, white, and white and grey. The Combination Highchair converts easily into a sturdy chair and play table; while the Multi-Heigh t, Curve and Contour Highchairs each convert into junior chairs, making them suitable from six months to 10 years of age.
Tel: 01692 408802 www.eastcoastnursery.co.uk
Web: www.cheekyrascals.co.uk
ng i d e e f g n i el Pura stainless ste Transform and 10 0 %i c p l a st free
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37 T l: 01202 30 Te 2012ltd. Email: info@ co.uk 2012ltd. Website: www. com
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The Ameda difference
After a staggering 70 years, Ameda’s passion for breastfeeding and quality of products continues to grow. Recognised by a number of industry awards, the Ameda brand puts breastfeeding mums in charge whilst representing true value for money. The hospital-approved Piston Technology allows mum to mimic her baby’s sucking technique using independent Speed and Suction dials for total customisation during her pumping experience. This dual-adjustability provides up to 32 settings that mum can select to optimise her milk flow and comfort and can create a multi-phase pumping experience. The Purely Yours range includes the Lactaline Double and the Una Single Electric Breast Pumps. Both have proven to be extremely reliable and represents excellent value for money; optimising comfort, convenience and therefore better milk flow in less time. Tel: 01785 503305 Email: info@ hcotrade.co.uk
F an g l e atu res ed t eat
Feeling natural Ch
icco’s new designed to NaturalFeeling ran ge instinctive ly replicate has been way a bab y feeds. U the natura n l like many feature an bottles tha off-centre t teat, Chic NaturalFe c o’s elin angled tea g range has a uniqu t, develop e truly ed w Chicco’s re search cen ith the help of tre, Osserv The angle atorio. d teat ena their natu bles baby ral feeding to find position, e neck is co nsuring th mfortable eir a n d the soft base has fl and wide exo found in th rs to simulate the e lasticity eir mothe r’s transition between b breast, allowing easy reast and addition, bottle. In the of milk an wide belly of the te at stays fu d the dual ll an reduces th e risk of sw ti-colic valve also allowing a which work ir, both of together to and keep help preve baby calm nt colic during fee The range ds. in c lu d es 150ml a bottles an n d are avail able as sin d 250ml packs of th gle packs ree. In add or ition to th there are a e bottles lso five ag e spe available to buy separa cific variable teats Web: ww tely. w.chicc
id On the go trainiing aid O
than 65 years on from when it was first designed, the ingenious Doidy M More C remains the go-to training aid for many parents when weaning their Cup off the breast or the bottle. b baby The unique sloped design has an eye-catching look yet it remains a functional training cup that is designed to encourage a sipping action h highly is important in the development of the mouth muscles and speech w which and to prevent oral hygiene issues such as baby bottle tooth d development, d decay. The slanted rim design of the Doidy Cup also means fewer spillages as can see the liquid inside the container, and as a result are able to b babies without tipping their heads forwards and backwards; which is the d drink m cause of spillages. main Web: www.bickiepegs.com W
o.co.uk
New from bloom The fresco highchair can be spotted sitting in the homes of Kim Kardashian, Beyoncé, Kelly Rowland and many more of Hollywood’s A-listers. Not only because it’s beautiful but because it works hard. The fresco is suitable from birth to seven or eight years old. It’s one of the world’s tallest highchairs, perfect for homes with pets, so your little one can rest in the kitchen always able to keep mum and dad in view, so important in those first formative months. It works hard because it’s so versatile. Starting with bottle feeding where baby can lie in a cradle position, the fresco progresses with the child. The booster seat allows them to sit up in their chair and the tray keeps the mess as contained as possible. The tray is removable so you can push them right up to the table or breakfast bar. Once they outgrow the booster seat, they can sit in the full seat which can be used with or without the tray and with or without the safety bar. Available in black, white, silver, mercury, gold and rose gold. Inserts are also available in a variety of colours to suit all homes and tastes. bloom is distributed in the UK and Ireland by Clever Clogs. Email: karl@cleverclogstrading.co.uk Web: www.cleverclogstrading.co.uk
NUK finds Dory Disney Pixar’s Finding Dory is set to be the box-office smash hit of the summer and NUK are joining in the fun with the launch of a strictly limited edition range of Finding Dory themed baby products including a 300ml feeding bottle, 150ml learner cup, active cup and soothers, all rich in the features that make NUK products so popular with parent and child alike and all featuring favourite characters from the Finding Nemo sequel. The new range is available from August but hurry as they’re going fast. Email: mail@nukbaby.co.uk Web: www.nuk.co.uk
special feature
NIGEL PLESTED
The solid approach ted
Nigel Ples
Weaning and getting to grips with more solid stuff is a timely bridge between babyhood and toddlerhood and for my family it is now a stage that has been left behind and placed into the annals of our family history, but it did bring at the time some difficulties.
asting my mind back, we seemed to view our children as difficult to marry with our overly complex and busy lives and our response was to rely on multiple methods of having food on the go, having food pre-prepared, made and managed in advance and presented to suit the mood, the venue and the routine. The fact is we are most definitely no different than most, and our kids (although wonderfully frustrating) were quite ordinary, average and fussy when the mood suited them. Our approach to food was one of sourced from our kitchen. Contrary to modern parental stereotyping, however, we weren’t obsessive about farm to plate, keeping chickens, quinoa or hummus, (although I have made it my life’s work to master the latter). We just found it much easier to make our own, and manage dietary needs and stages in our own kitchen, with our own hands. I think this has been the biggest revolution in feeding culture of late and, although we all rely on preprepared organic fruity gloop from time to time, the choice to ‘make and
C
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take’ has been a small revolution, as parents not only want to provide good nutrition, but create and refine flavours, tastes and textures for each individual child. Like myself there are many fathers who represent the cook and shopper and this is one area that I could take ownership of, get more than involved and at times become obnoxiously self righteous. Call it the Jamie Oliver effect, or the chance for dads to play mums, but either parent - get more engaged with food prep in weaning stages, which comes down to both cultural changes at work and at home, dietary knowledge and reporting, alongside a set of products that open up all kinds of possibilities for those who want to make their own. So far many innovations focused on home-made mush have centered around scaled-down products and gadgets found in the adult kitchen and the most important of these (for us at least), was a baby-sized blender. This was our centrepiece and, without a doubt, it provided the sole method of production of our home-made creations. Over the last few years they have continued to
develop beyond mere shrunkenin-size appliances and they are now beginning to stretch in terms of brand choice and offer more complexity and flexibility. With more product choices than ever before this has become a healthy new category, offering texture blending and better control of pureeing alongside measuring and steaming functions, defrost and reheating elements in small discreet proportions. The smaller size of the appliances makes sense to many parents, since larger adult-sized blenders are designed for reasonable portion size and, unless you’re really looking to mass produce and make in bulk, they have less finesse and take away the option to
make something small, quickly and efficiently. If bought for baby no.1, they seem to make sense to many new parents who are thinking of growing the family and they have achieved popularity in continental Europe, the UK and the USA. Some new products look at the needs in a more low-tech way, choosing to be purely mechanical, with no need for batteries or plugs, so that homemade doesn’t mean at home any more, and recipe creation becomes something that can be done al fresco, away from home or in a restaurant. The spin off from this has been food containment and there has been
So far many innovations focuseed on home-mad d mush h ave centerewn around sca led do gets products and gadult found in the ad e kitc hen and th f mo st importantato these (for us y least), was a bab sized blender.
Lincoln Mini Cot Bed
www.obabytrade.co.uk 01652 641491
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Lincoln Junior Bed Lincoln Mini Day Bed
Taupe Grey
New Colour ®
a revolution in types and methods available at home. From foods grade silicon, which can freeze and transport food in frozen or defrosted form which have been a real success, while home-made pouches have meant that the convenience and experience gained from both serving from pouches directly on to spoons and also enabling self feeding which is highly valued by parents who are invested in home food prep. Pouches have an instancy to their design and use, being easy to stow and transport in the smallest of bags, whilst providing split second solutions when hunger strikes, and informality and immediacy take precedence. For some this is the negative in this newly accepted form of food prep. Some find it undermines patience and a focus on food in terms
of its cultural interactions and our family dynamic; setting bad habits for life. This potential concern seems counter productive for those invested in food prep, potentially at the cost of food appreciation. For us, they worked wonderfully, while nurturing a family who value time around the kitchen table as a central part of our wellbeing and family ritual. This is an area, which will continue to innovate in the next few years, with the focus on the needs of the chef (yes, my creations were Michelin standard!) the needs of storage, transportation and serving. Materials and tools for the sensory upkeep of first tastes and textures will also be a focus, married with the opportunity to keep freshness at the very top of our list.
Nigel Plested Nigel Plested is a designer and a creative director. He is the founder of Narrative Studio, a strategic design business, which brings together a specialist and experienced team of designers with a rich expertise in new family culture, parenthood and babyhood; creating award winning products and brands. Prior to setting up the business, Nigel was on the board of directors at Mamas & Papas. Web: www.narrativestudio.com
Exquisitely Designed Sleigh Nursery Fur niture Set
Picture courtesy of Johnston Prams
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retail TECHNOLOGY
Choosing a great domain name Why is getting your domain name right so important? ay back in the dying months of my time at university I started a business with one of my friends, focussing on web design and marketing. Even back in 1998, competition for domain names was tough and we spent many evenings trying to find the perfect name for the business and of course the perfect domain name. Many vicious cycles of finding a great business name ensued, only to find that either there was already another registered company under that name, or our chosen domain name had already been taken (usually by domain speculators and squatters). It was at times so frustrating we both felt like giving up on the idea before the business had taken off. Years later, I’m in the position of having to advise other businesses on this and many other online marketing related issues. Things haven’t got any easier and, despite the availability of many more domain extensions, choices are still difficult. There are a few things you can do to make the whole process of choosing a domain easier though.
W David Fairhurst Head of Creative Online Marketing - Intelligent Retail
ng a lot Despite there bei evel L more TLD (Top s sion Domains) exten here as t available in 2016 .com ago, were 20 years choice est still offers the b if you ses for most busines riate p can get an appro is domain using th extension.
David Fairhurst Head of Creative Online Marketing Intelligent Retail www.intelligentretail.co.uk David has been involved with Search Engine Optimisation (SEO) and web development since 1999 and has spoken at many different retail and SEO conferences including Spring Fair and SES London
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Think brand, not keywords If you’ve ever shopped on B&Q’s online store you’ll notice that their domain name is diy.com. This domain name was chosen because at the time Google used the domain name keyphrases as a ranking factor and I’m sure the web team at B&Q felt it was appropriate to use a purely keyphrase - focussed domain. Google’s stance on keyword-rich domains has moved on, pushed by the over-use of this technique by multitudes of online spammers. Something had to be done and now trying to cram keywords into your domain is a bad idea according to Google – the ranking algorithms Google uses were even altered to downgrade results for keyword-rich domains back in September 2012 in their appropriately named ‘ExactMatch domain’ update. There’s another good reason not to think about keywords when choosing a domain name. Keywords are rarely memorable unless used in an intelligent way. Besides, if you have been trading in a bricks and mortar store for many years you already have a brand and really you should be using that. For those who are starting new ventures, read on…
Memorable and pronounceable I’ve lost count of the number of times I’ve heard people mis-pronouncing one of my earlier company names. Firefly I.T. I’d usually get something like ‘Firefly it’ spoken back at me
Soft plush Twinkle Lights, soothe babies to sleep under a starry night ght display (probably because the domain was firefly-it.com). This highlights the dangers of not thinking of all aspects of how people memorise and pronounce both company and domain names. If I can give one piece of advice here I’d say ask a wide range of people to pronounce the company name before you go ahead and register, then think very carefully about what you’re going to register as your domain name! The very best domain names are both easily pronounceable and memorable, in fact a memorable domain name scores over most, if not all, other aspects of choosing a domain. If people remember the domain and the company name, you’re on to a winner and have a chance at being a market leader. Stay away from less common English words unless they are memorable. Nobody wants to get a dictionary out in order to spell a domain name properly. While we’re on the subject, try to keep domain names short. A typical factor in spammy, keyword-rich domains is that they are usually lengthy, take a while to type into a browser and just look bad. Longer domain names also may get truncated in Google’s search results, which hampers your branding. Stay on brand and keep your domain name short if at all possible, no longer than 15 characters.
DotCom is still the best Despite there being a lot more TLD
(top level domains) extensions available in 2016 as there were 20 years ago, .com still offers the best choice for most businesses if you can get an appropriate domain using this extension. There are reasons for this; firstly, .com domains can be registered for 10 years and more with some registrars. Registering for a longer period gives a clear signal of intent to Google that you’re not a spammer, which is a good thing. Also, .com is a recognisable brand in it’s own right. Everybody defaults to .com without even thinking about it. As .com is non-regional specific (it was originally designated for commercial websites, not as many think USA-based businesses) so if you are trading internationally .com is definitely the one to go for. If you are absolutely sure you aren’t going to go global then get yourself a .co.uk or other regional domain. This will give a small ranking boost in your target country.
Managed by the RHSM Group Web: www.littlechick.london Email: hello@littlechick.london Tel: 07976 773486
Avoid hyphenation Google stated way back in 2005 that they had noticed the correlation of hyphen usage in domains and spam pages online. URLs like ‘domaincrammed-with-keywords.net’ sprang up all over the web and were filled with content to spam us all into oblivion. For this reason it’s recommended to avoid use of hyphens if at all possible, however if you have to use hyphens then restrict yourself to just one in a domain name and you should be safe.
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interview JOOLZ
Move in the right direction Joolz, a Dutch brand, are well known internationally for their innovative, on trend, design focussed range of wheeled goods and accessories, but how have they achieved this? Penny Franks travelled to their new premises in Amsterdam to meet with their Creative Director Emile Kuenen to find out more. What was the inspiration behind Joolz? When did you launch your first product?
It all started on a bright and sunny day in 2004. I was invited by a group of friends to celebrate the great weather by cruising the canals in the city centre of Amsterdam on a boat. All of a sudden we were talking about pushchairs, and the fact there wasn’t much to choose when it comes to functional and beautiful pushchairs. That night I made, together with my friends, a wish list for the ideal pushchair. They should be ergonomic, comfortable, safe, easy in use and have smart solutions for folding and storing. We started with the first designs, and after a few years of hard work, the first Joolz pushchair was ready to hit the streets by the end of 2007. When did Joolz first enter the UK market and how did you bring awareness to the UK consumer?
We started in the UK by partnering with Mamas and Papas. During the partnership both parties partook in a number of fantastic collaborations including designing a Joolz by Mamas and Papas. In 2011, we 50
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dec decided to go direct in the market and start building the Joolz brand. This was star the moment we started selling our products pro directly via independent retailers. ret They have been our most important im partners, and still are very important im for us. The word of mouth travelled tra quickly as positive userexperiences ex travel fast and this has had ha a huge impact on our success. Yo have made quite an impact You during this time, what would you say du are the main attributes behind this? ar
I believe b our success formula is very simple; we have a great team working sim in the UK and partnering with our retailers. Our products answer the re demand of the consumer, who is d looking for a beautifully designed but lo also a ergonomic and highly quality product. p Y state that you are a company You of ‘positive design’, what does this o mean to you? m
IIt is our DNA. We believe that
happy parents raise happy children. That’s why we offer young families building blocks to spark their lives with positivity. We call it ‘Positive Design’. It means, we build award-winning, ergonomic, comfortable and stylish pushchairs, car seats and (organic) accessories that contribute to a vibrant lifestyle. Within our philosophy, we look for innovative solutions that help us create a sunny future. Our reusable packaging, the Joolz Birth Forest (where we plant one tree for each sold pushchair), our brand new Dutch production facility and our new Amsterdam headquarters are the epitome of that. Housed in a sustainably renovated factory with greenhouses and other smart energy-neutral solutions, it is an inspiration to further grow our ‘Positive Design’. How have you kept your ranges in keeping with current consumer trends?
We don’t only look at trends, but get our inspiration from many places. Everywhere, on the street, like-minded brands, our retailers who we have close relationship with, but also our employees. A young, fresh bunch of people!
What is your best-selling product at the moment?
Overall the demand for Joolz products recently has increased rapidly. We see the fast growth in demand back in our entire product portfolio. Our Joolz Day model is the all-time favourite of our product portfolio, but we also see an increasing demand on our newest Joolz Geo model. The recently introduced Essential collection and our BeSafe car seat had a great start in to the market and have shown immense popularity. How important is it to you to maintain the relationship between yourselves and the retailer?
We value our retailers very much. We believe that having a positive partnership is key for the success of Joolz. Do you utilise social media and via which platforms?
Our online marketing team is active on all the online channels that are appropriate for the markets we are selling Joolz. You recent moved to new offices, what was the rationale behind this?
Due to the growth of our company, we had to move to a bigger location. It is also a dream come true to move and renovate an old factory and create a sustainable office that breaths Positive Design. It was our aim to create a workplace where our employees can work in a positive environment, that represents our brand to the fullest. As a company you are extremely focussed on your carbon footprint, can you state three main areas where you assist with this?
At Joolz we strongly believe the world needs to move towards a healthy, sustainable way of living and that corporations and business have both the ability and responsibility to lead the way. Within our Positive Design philosophy we look for innovative solutions that contribute to this transition. When it comes to this, we have big ambitions and huge faith. The first steps we have taken in this direction have led to a second life for the packaging of our products, planting trees in Columbia and our new sustainable renovated office. Meanwhile we are working hard on other solutions that contribute to more sustainable and meaningful way of living.
only would these eye-catching greenhouses be visible from all workspaces, but they would alsoo be used as meeting places and relaxation areas.. Now employees and guests are able to relaxx and enjoy nature all year round. They can havee a meeting in one of the greenhouses or simply sitt down and take in the beauty. We created a design in which the greenhouse can open and extend the natural climate into the office building. Thus, there is less temperature fluctuation. Furthermore our plants positively add energy to the employees and guests. You plant a tree for every Joolz sold – can you tell us a little more about this?
We like to contribute to a sustainable world and d my belief is that every little step is a meaningful ul one. By planting a tree for every registered Joolz baby we’re not only celebrating the Joolz babies, but we compensate the Joolz ecological footprint as well. By combining both; planting a tree is fun and meaningful at the same time. The Joolz Birth Forest is located near the Colombian rainforests, which are also called the ‘lungs of the world’ – the perfect place to help to reduce CO2 emissions and promote sustainable development strategies. Whilst on the subject of your carbon footprint, your packaging is quite unique also – why is this?
In 2012 we added our Positive Design strategy to our packaging by coming up with the innovative idea of reusable packaging. We decided to turn the cardboard box into something magical. The mething magical cardboard boxes for our Joolz products can be transformed into beautiful things like a chair or a birdhouse, giving used packaging a second life. Every box - from the pushchair itself, as well as every accessory – can be transformed into a practical and beautiful product for decoration in children’s rooms.
service our re-usable re usable packaging and the service, plant a tree initiative. End-consumers and retailers can definitely expect more from us. One of our upcoming innovations we will showcase at this years’ Kind & Jugend fair.
www.my-joolz.com
And a look to the horizon, can we expect any further exciting developments?
Joolz is always innovating and trying to change the market – examples are our unique Tailor collection, personalised My- Joolz
Your new premises have inbuilt greenhouses – what are their main purpose?
They have a dual function. We wanted to add green to our office in order to 1) create a positive atmosphere for employees and guests to work & meet and 2) naturally control our indoor climate system. We wanted to bring nature into our industrial work environment. We sat together with the architects and came up with the idea for a row of greenhouses in the middle of the office. Not nursery today
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talking shop NURSERY SUPPORT GROUP
Shop matters with NSG ey all, so last month my piece was cut short, maybe Nursery Today trying to shut me up! I initially ended with a personal invitation to suppliers. If a retailer has been chasing you, admire that it takes patience and guts to keep chasing when constantly faced with rejection. Why not just pop in and see them? For example, the kettle is always hot in Babyland. I think there’s always room for improvement, always scope to build so please, keep all of your options open! I know a couple of shops who have been chasing certain suppliers for accounts - with various reasons over time for not opening accounts. However if they’re a shop which shows scope for growth and has the back up of evidence behind them to show that they can take your brand, run with it and create something big - surely it has to be worth a look? I want to take this opportunity to express some worry. It is not pleasing when customers know more about new colours, new lines or special offers than we do. We need to be in the loop from the get go - it’s not good enough. Suppliers - if you’re not going to inform your retailers and I mean adequately inform, not just put out one random email which they may or may not read - then I suggest you don’t include the retailers in your offers. Maybe if we can put our heads together and come up with something that is mutually beneficial
H
Yasmin Ali, Babyland, Fife
Bebecar Crystal Rose
Cosa tto Super Nood le
to both supplier and retailer that would be great. But springing up your own offers, advertising them on Facebook and expecting us to join in m at - that’s rubbish. Kudos to the team Snuz - great communications about ut the offers guys, keep it up. Others rs need to take note, put your retailers FIRST, help us build with you. This issue carries a feature on feeding which gives me the perfect opportunity to talk highchairs! Which are the best sellers in your shop? We do really well with our Cosatto range - the prints are quirky and bright, on
I w ant to take th is oppo rtun ity to expres s so me w or ry . It is not plea sing w hen customer s kn ow more ab out ne w co lour s, ne w lin es or sp ec ia l offers th an w e do . trend, unique and fresh. The chairs themselves are functional, comfortable and well padded - ticking all boxes and around the £100 price mark! On the other side the top-end chairs like the Mima Moon may be expensive but it’s gorgeous. There is definitely a market for both - but it’s hard to gauge what people are actually looking for.
B lus h
S nu z
New things are coming from well-known loved brands in August for example from Mee-Go! and Mamas & Papas! I’m so gutted for not being able to to attend the Mamas event in July, but Mrs A (my mum) was there to represent us and came home with a lovely shiny award! We’ve grown immensely with Mamas over the past year and I’d like to say a huge well done to my entire team – all of whom have worked really hard and coming home with an award was a really sweet reward. Thanks Mamas! We loved the new products especially the new wheels and toys - it’s been a long time coming with wheels and I can’t wait to get the new Pram on the shop floor. The colours are strong and the price for the bundle is really spot on. Mrs A was really impressed, the new pricelist and structure really favours the independents, the tide has really started to turn in a hugely positive way. Next stop, the website - it’s still a mission to keep up but Tore is so incredibly on the ball. It’s looking really positive guys.
currently loving:
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M ima Xari Argento
M a mas & Papas Arm adillo Flip XT
● Bébécar Crystal Rose ● Cosatto Supa Noodle Highchair - Rev Up ● Mamas & Papas Armadillo Flip XT chestnut tweed ● Blush snuzpod independent exclusive colour ● Mima Xari Argento
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Feature ADVERTORIAL
The ambassador of textiles Ambassador Textiles is a fabric wholesaler, merchant and importer with over 40 years of experience in the textile industry and have been supplying fabrics to the nursery and children’s manufacturing industry for over 30 years. mbassador Textiles have an impressive portfolio of valued customers from start-up businesses to nationally renowned brands who recognise that good quality fabric is a key component in many of today’s innovative baby products and essentials. Their baby care fabrics are carried to stock with an extensive range from cool and crisp breathable fabrics to soft and cuddly plush fabrics and fleece.
A
Lamskin Anti Pil Fleece
The Lambskin Anti Pil Fleece fabric is of the highest quality, manufactured in Taiwan, the anti pil face prevents the ‘bobble’ that you find on a lesser quality fabric. It has a soft handle with the robust quality of being mega washable which makes it the perfect baby and children’s fabric. Made of a luxurious spun polyester yarn the range covers a fantastic selection of over 50 plain colours from soft pastel shades to bright, striking colours. Along with their range of Printed Fleece it is widely used in the manufacturing industry by market leaders in bedding, clothing, wraps, toys, cozy toes, snuggle blankets and much more.
Cuddlesoft Range
The Cuddlesoft range offers three designs, Cuddlesoft Velboa – a super soft and snuggly fabric commonly known in the United States as Minkee fabric, easy to use and care for the fabric retains its pile directly after washing. Available in 11 colours including popular baby shades and stronger trending colours of biscuit, chocolate and grey. The range is ideal for luxury and sensory products from comforters to toys and cherished gifts.
Cuddlesoft Dimple & Stars
Cuddlesoft Dimple has the same softness and appeal as the plain fabric with a shorter pile and a raised
evenly-spaced embossed dot pattern, it is often used to line Moses baskets and as bedding for cots and buggies. Cuddlesoft Stars is available in the same popular baby colours as dimple and features an even pattern of embossed stars on the soft plush fabric.
Coral Fleece Circles
Coral Fleece Circles is a circular embossed luxurious soft fleece fabric with a glorious marshmallow lightness of touch. Favoured for bedding, crib linings and as a decorative feature of hooded towels.
Combed Cotton Interlock
This 100% Combed Cotton Interlock is of fantastic quality, produced to their own standard, its soft touch is perfect for baby clothing, linings, nursing pillows and bibs. The 100% Cotton Waffle fabric lines some of the most stylish Moses baskets and cribs available.
Bamboo Terry Towelling
Anglaise, English embroidery polycotton, is still a popular choice for baby bedding and pretty pram accessories. Lightweight and pretty Dobby Spot is frequently used in similar product manufacture for a contemporary look.
Their fabric buyers constantly keep abreast of changes in the nursery manufacturing industry, visiting trade and retail duct shows to gather product knowledge in order for them to source the top quality fabrics needed to keep up with emerging trends in colour and style. They offer a tailored service to all their customers and are happy to help you in finding the right fabric to fit your design. On all fabrics they offer a bespoke colouring service, although minimum quantities apply. Their fabrics are supplied from their purpose built UK warehouse directly to you. Tel: 0161 624 4167 Email: info@ambassador-textiles.co.uk Web: www.ambassador-textiles.co.uk
Made up of 65% Bamboo fibre and made from the pulp of the Bamboo grass, a highly sustainable resource, combined with 28% cotton and 7% polyester. It possesses a high water absorbency capacity due to the natural ability of bamboo to retain moisture and the looped back on the fabric. Having a gorgeous soft feel the face of the fabric has a velvety texture and sheen, often used as a fabric for nappies and bibs as well as bedding and clothing, Bamboo Towelling is as beautiful as it is practical.
Broderie Anglaise
With timeless elegance their Broderie nursery today
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supplier snapshot What’s currently motivating nursery suppliers/manufacturers? We spoke with some of the industry’s finest to find out.
Andy Crane MANAGING DIRECTOR, BABYSTYLE
What would you say is the most important thing when it comes to maintaining a relationship between a retailer and a supplier?
Being honest, whether this is about delivery times, or supply chains, prices, campaigns, and more importantly problems. Let’s face it, ALL manufactures suffer from technical issues from time to time, if and when this happens suppliers should face up to the problems, admit that they know about them, and find a quick and painless solution. All my staff at BabyStyle are told by me to be totally honest and transparent. I also think that we as suppliers need to keep control of the supply chain and maintain brand integrity and value at all times, so everyone can prosper from the goods they retail. What is the current bestseller within your existing product range?
Our Oyster2 is still our most popular product and, with the new 2016 face-lift, I am sure sales will continue to grow. Name one new product from your range that you expect to impress the consumer in the coming months and why?
I am extremely excited about the new Hybrid stroller from BabyStyle. This is really a truly unique concept stroller, with no compromise. The stroller is used as a single stroller on a single stroller footprint and if the stroller needs to be used for a second sibling at a later date, it simply transforms to a tandem style by attaching an extending axle. Thus meaning that you only need to use a longer chassis for the required time as the tandem system is needed, then simply convert back to the original pushchair, or fit the optional City axle and convert to an even more compact shopper style stroller – ingenious! We are also backing this new Hybrid stroller with an extensive advertising campaign across all media, including for the first time Baby TV at the maternity hospitals. POS and full display stands are also available for free for all retailers showing the Hybrid.
Helen Wooldridge
DIRECTOR, CUDDLEDRY What would you say is the most important thing when it comes to maintaining a relationship between a retailer and a supplier?
Two-way communication. Listening as well as talking. We always want to hear ideas and honest feedback from our retailers – as we appreciate we are not the frontline people selling Cuddledry products to our end users most of the time, so our retailers can give us the best customer insights. We are constantly learning and adapting how we do things accordingly, so we offer the best service and change with the times. We also need a bit of trend advice – being based in rural Somerset means we aren’t quite at the cutting edge of fashion! At the same time we, as a brand, have to do our best to always share information with our retailers to support their sales; creating words, images and materials to make the job of selling Cuddledry products easy. We have to ensure we share media coverage, awards and successes for the brand so that our retailers can use them to make sales even stronger. What is the current bestseller within your existing product range?
Our bestseller remains our founding product, the original handsfree Cuddledry baby bath towel – but it is being closely chased by our Cuddletwist hair towel and natural latex Cuddleducks right now. Name one new product from your range that you expect to impress the consumer in the coming months and why?
The new grey star design for the Cuddledry handsfree baby towel – an example of customer feedback coming to us and our brand responding. It is a lavender grey version of the original, award-winning towel to make baby bathtime easier, with a lovely grey star trim. Available from 1st September.
Amanda Loveday
MARKETING MANAGER, ERGOBABY What would you say is the most important thing when it comes to maintaining a relationship between a retailer and a supplier?
Maintaining regular contact, being honest and be yourself. Working together as a partnership to get the best outcome for both parties and enjoy it as you do it. It is really important to ensure communication is two way and both parties are working towards a common goal. Life for everyone is getting busier and busier and sometimes I think we forget what is important and what needs to be achieved. Taking things back to the basics and ensure you’re focussing on the right goals together is really important for maintaining that relationship. Most people I meet in this industry work in it because they enjoy working together, and that is incredibly important. What is the current bestseller within your existing product range?
Ergobaby 360 Bundle of Joy is currently our best seller with our black and galaxy grey options being our biggest selling colours. However, with the launch of our newest products, and I’m not just talking carriers, I would expect these to follow closely behind.
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Name one new product from yourr s range that you expect to impress the consumer in the coming months and why?
The new Ergobaby Adapt Carrier er is a real game changer. It can be used from birth without an insert, t, and also has a crisscross strap option making it easier for different body shapes and sizes. Adapt is available for pre-order now, selling in both black and grey colour options. However, with new lines being shown at Kind und Jugend – who knows what will be next!
Sponsored by
new! Introducing Rubbabu
Bigjigs Toys Ltd are pleased to introduce Rubbabu; a new distribution brand for the UK and Ireland retail market. Rubbabu produce handmade, award-winning toys made from 100% natural rubber suitable from birth+. This new addition to Bigjigs Toys distribution portfolio is a fantastic collection for the baby, gift and eco-friendly sectors. Rubbabu’s classic soft play toys are made from 100% natural rubber derived from renewable sources and are coated in vibrant coloured, soft nylon. The wide range of beautifully bright and tactile toys exceed EN71 testing standards and come in an array of shapes and sizes. The range of 121 hand-made toys includes assorted high quality tactile balls, games, educational, constructional and push along toys. Tel: 01303 250400 Email: sales@bigjigstoys.com Web: www.trade.bigjigstoys.co.uk
teds. The Angelcare ven n i e r e m i t h 12 t to Ba l bath time solution for baby from 6 d stambionlitthy when baby takes a
The idea es comfort an Bath Seat provid a soft touch TPE Soft Touch Baby rable plastic and du d an th time. ht ig we light rience during ba bath. Made from comfortable expe a the seat, s te in ea les cr ho at n Se ai th n includes dr sig de material, the Ba r ve cle and e h Th ter to pass throug allowing bath wa by’s ba m fro rinsed soapy water to be skin. Bath Seat fits The convenient bath and is nicely into your place by four in securely held ion cups. extra strong suct gelcare Similar to the An TPE ft so e th t, Bath Suppor th hes e material also reac rature pe bath water’s tem g baby in ak m very quickly, The fe. sa d an feel warm h uc Bath Angelcare Soft-To r level te Seat also has a wa al water tim op e indicator for th level.
3 305 Tel: 01785 50 otrade.co.uk hc @ fo in l: ai Em
LittleLife extends its range of buggy accessories
Dandelion summer launch their new Dandelion print Baby K’tan are excited to . carrier just in time for summer itself as one of the top hed blis esta Already having 2 Ltd, UK distributors of selling carriers in the UK, 201 new print will be a great hit Baby K’tan, are confident the with parents! tli award winning range? Interested in stocking this mu Contact 2012 Ltd. Tel: 01202 303 777 k Email: info@2012ltd.co.u
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Family travel expert LittleLife extend their collection of buggy accessories for 2017 with the addition of three handy, new products. The Buggy Clip combines a robust stainless steel construction with a comfortable foam surround and is perfect for securely attaching shopping or toys to a carrier or pushchair. For parents wishing to deter opportunist thieves, the range will also include a lockable version. Ideal for locking prams to railings or outside shops, the Lockable Buggy Clip features an easy to operate, 3-digit combination lock. The updated range is completed by the addition of a new Buggy Cup Holder. Easy to attach to all types of prams, the Buggy Cup Holder has a large plastic cup holder for storing coffee cups or children’s bottles while on the go. Email: sales@littlelife.com
neyhave changing mats ’s Dge,is by it Oba now aby Ob their Disney licensed ran add
Part of s designs to nnie and Dreams & Wishe available in their Love Mi ding sets. The bed and s to their furniture che tou g hin nis fi nal fi se tho ce for parents to fortable and hygienic pla changing mats offer a com ney changing units are designs to fit the Dis change their little ones and perfectly. a cot bed, under ure designs both include These two Disney furnit wardrobe. Why not unit and spacious double drawer, closed changing m? Consisting of the ding sets to go with also offer the matching bed ses basket and Mo s, bag g bile, two sleepin quilt and bumper set, mo ding range offers all Disney furniture and bed adise. three piece crib set - the le Disneyy parad litt to help create their own that parents could need Tel: 01652 641491 k Web: www.obaby.co.u
The perfect nametags for your young Mr Forgetful! Preventing lost property at nursery has never been so easy for the staff and fun for the children. With My Nametags colour stickers, perfect for both equipment and clothing, parents and teachers will make sure nothing gets misplaced. In fact all My Nametags labels can be personalised with name, phone number or address. They are fully waterproof and will shine like brand-n ew wash after wash, even inside shoes no matter how adventurous the soft play! If you’d like to try a set of 56 standard labels for your nursery please email the address below. The new exciting addition to My Nametags wide range are the Mr Men & Little Miss labels. Brightly unique, these nametags are immediately recognisable even for the youngest children.
Email: marketing@mynametags.com Web: www.mynametags.com
laue bangsc–h! s g a b g in g n a h c tylish enough handbags, why, becausee weit. Thlovat’s why Newen s ever said they have me it we lov
No wom gs, you na r baby changing gs, big bags, little ba llection of designe co n handbags, clutch ba ow eir th h nc hted to lau ClevaMama is delig d to every lifestyle. it su to en carefully designe ed lor bags tai nning piece has be stu ch ea ts, lis sty Working with top all in one bag. just the bare hion and function ensure it offers fas your baby owns or ing yth d bag er ev rry ca to exclusively designe Whether you want for everyone. Each ing s, rie eth m sso so ce s ac ha y on an cti as well as m essentials this colle ior compartments clips er ter ex oll d str an s, ain ior er ch y int ke offers plenty of ulated bottle bags, g changing mats, ins travellers. of gh ou or including matchin th t os and commodate the m combines elegance and lots more to ac on by ClevaMama cti rgeous lle go Co ve fi ls in itia es In m e The exclusiv e collection co Th s. um M h lis yo t sty tch for jus ur busy and beauty for today’s r bag or a dainty clu ge lar a for g kin loo u’re styles - whether yo ls. tia en ess 4 72 Tel: +353 1 8770 vamama.com Email: info@cle ama.com Web: www.ClevaM
The brand that parents trust www.clippasafe.co.uk
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BPA notice board A day of networking and learning assets, while Bob Boardman of RD Annual general meetings are, of course, a legal A
Robert Anslow M anaging Director
rrequirement but, for the Baby Products Association, it is also an opportunity for members of the industry’s trade association to get together, find out about what’s tr h happening in the sector; learn about topics which m might affect business; and of course network with colleagues from around the country. co This year, the AGM once again took place in central London where Luke Burns of Columbus Trading Lo Partners and chairman of the Baby Products Association Par gav gave an interesting overview of the association’s work over the last year and shared aspirations for the future. ove The association welcomed Rachelle Harel of RHSM Group and Phil Howe of Peg Perego to the executive Gro committee. Unusually, there were more nominations than com places this year and Rachelle and Phil were voted on board by a majority following a members vote. There were four informative talks which were extremely well received and provided very useful information that only members that attended will be able to take away and make use of. Sara Ludlam, of law firm 3Volution, explained the importance of identifying often unrecognised intellectual property within companies and protecting them as valuable
Tax Solutions explained how many companies are unaware that they are potentially able to claim thousands in tax credits for research and development. Caroline Skipsey, head of risk and reputation at Crisp, discussed that while social media is a great tool for engaging with customers, it also poses huge risk to company reputations. She explained the importance of monitoring social media activity and reacting quickly to negativity. Caroline also discussed how to remove damaging posts and allegations to prevent them popping up in search engines. Amanda Gummer, of Fundamentally Children gave an interesting presentation on the 1001 Critical Days of a child’s development and encouraged manufacturers and suppliers of baby products to cater to parent’s insecurities when marketing their products. Robert Anslow, managing director of the Baby Products Association, said: “Once again, the AGM was a huge success and proved enjoyable and informative for all involved. I would like to take the opportunity to thank all of the members who attended and also to the BPA team for organising another hugely successful networking event.”
eaterin sexpert committees and working groups; to b m e m w e n st te la e th ticip eductsto nity to par oBabm eerslc W benefits including the opportu vant to manufacturers, Association enjoy a number of covering pertinent topics rele s inar Pro sem y nd atte the to of and ds mb dar Me
tional stan British European and Interna insurance, legal, help influence the content of ts. duc pro s’ business services including sery nur baby and a range of specialist member to ess ion’s own acc e ciat distributors and suppliers of hav asso and the iat from etar ice also get free adv port of a full-time secr details of ign and management; and can des Members benefit from the sup tact site con web (full s y, ber anc sult mem con new nce g nical and complia to welcome the followin ed ght deli is tion ocia Ass business support helpline, tech ts Produc t safety consultant. The Baby retained technical and produc ): a.eu ebp w.th ww at site web the on these members can be found toys, changing mat, teethers and pram Son have been producing the & t Hur H G cept Con accessories. tening which was a finalist in the BPA finest lacy knitted baby shawls, chris BUBABLOON vation Awards and was displayed from Inno 2 and 191 e sinc shawls and baby blankets fair to www.bubabloon.com Bambini and Me Ltd . at Har rogate International Nursery fabric sory tisen mul a is their Factory in Nottingham, England e.com N OO ABL BUB Website: www.bambiniandm . aim accl great oaty, and ing cloth baby balloon cover that keeps the light, fl boo bam Producers of s protect Huggle Me Close Ltd bouncy effect of a balloon but help ies. ssor acce om Little Royals Ltd t of Website: www.hugglemeclose.c children from popping and the threa for suit Website: www.little-royals.co.uk snow of tures ufac man Inventors and choking. Bubblebum (UK) Ltd A new British brand designing and when your child is travelling in a use safe and lers strol ity qual Website: www.bubblebum.co.uk producing innovative ter seat. car seat. the POGU nd arou sell to UK Manufacturers of inflatable car boos the car seats in uk .co. ogu w.p ww e: bsit We world. safety N2M Ltd Pogu develop innovative, reflective Mama Designs Ltd Website: www.therockit.co.uk accessories for your children and their Website: www.mamascarf.co.uk Manmar Ltd in the BPA Innovation d and sts lope nali fi deve are were kit ucts tical Roc prod Our m lers. strol Mama Designs create stylish but prac Website: www.kereso-sponges.co 6 and previewed this 201 in rds ding Awa inclu es es babi babi produced in the UK. and s for products for mum Exporting natural sea sponges at Har rogate ing exporting exciting new product breastfeeding covers, multi baby sleep t and general bathing purposes, also grea to Fair sery Nur l iona rnat pads, st Inte brea Ltd boo s Bitzbag bags, cellular blankets, bam olive oil natural soaps. excitement. lins. Website: www.bitzbags.com dribble bibs and mus Bitzbags Ltd design and manufacture ego Per Peg g free Baby Throne Ltd playmats which convert into drawstrin MediRedi Ltd Website: www.pegperego.com . Designers of 3-10-1 baby chair and bags ge a es stora ibut toy distr and tures ufac Website: www.medi-redi.com man go 6. Peg Pere of the BPA Concept Award 201 ners r that is win ding inclu ucts prod MediRedi a child resistant containe range of juvenile and toy k and is s icine med nt, ren’s pme First Hand Learning Ltd (Mil child equi or store to indo , ned desig pushchairs, car seats essories Ltd t/a Acc ical Med ky parents Fun e) that re fam r ensu Monste programmable helping to battery and pedal sit ’n’ ride vehicles. time ect Little Rosa corr the at icine Website: www.milkmonster.com med give the correct vative e: www.littlerosa.com bsit We . Designers and manufacturers of inno dose ect corr and the ding G H Hurt & Son Ltd being New brand of nursery products inclu baby and toddler products, the first w.ghhurt.com ww e: bsit We aid ng Milk Monster; an ingenious feedi
www.thebpa.eu w ww.tthebpa.eu
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Buyersdirectory Baby Shoes
Textiles
Ambassador Textiles are a major supplier to the Nursery manufacturing industry, we stock an extensive range of top quality Baby Care fabrics in popular pastel colours:• Soft & Cuddly – Velboa, Dimple, Stars and Coral Fleece Circles • Cotton Waffle & Cotton Interlock • Moisture Absorbing – Bamboo Towelling & Woven Towelling • Lightweight & Pretty – Dobby Spot Polycotton & Brodierie Anglaise • Warm & versatile – Anti Pil Fleece
Coordinated Bedding
Our Anti Pil fleece range has over 50 colours and 20 prints which can be made to order into Fleece Blankets in Cot, Pram and Picnic Blanket size (minimums apply) Visit our website to view the full range at www.ambassador-textiles.co.uk Or contact our experienced helpful team on 0161 624 4167 info@ambassador-textiles.co.uk
The Raincover Specialist • • • • • • • • • •
Raincover supplier Established in 1987 Specialising in pushchair raincovers Extensive product range available with over 250 designs on file Full raincover design service available from a member of our specialised team A wide range of special needs pushchair raincovers Only the highest quality for our customers Next working day delivery available on stock items The best cover up job in the business! Call today to place an order
01723 865 001 sales@apolloraincovers.co.uk
Distributor
01473 228862 www.ardega.co.uk sales@ardega.co.uk
Innovative Nursery Products • Baby Monitors • Feeding Accessories • Home Safety • Sleep Products • Travel Accessories • Bedding
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If you want to reach 4402* total average net circulation, then call Christine Contreras on 01442 289930 or email christine@lemapublishing.co.uk *. Circulation figure relates to period from 1st July 2014 to 30th June 2015
The highest audited Nursery B2B magazine.
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LIFE IS A JOURNEY. START SAFELY. When the journey of life begins, parents eagerly look ahead at what’s to come. However for a baby travelling in the car, facing rearwards is the better choice. The new BABY-SAFE i-SIZE fulďŹ lls the safety standards of tomorrow and is perfectly shaped for the growing bodies of babies up to 15 months. So wherever your journey takes you, one thing is for sure: the safety of your child. www.britax.com COMING SOON
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