www.nurserytoday.co.uk AUGUST 2020 ISSUE 9 VOLUME 23
contents Re g ul a r s
the team Editor Penny Franks penny@lemapublishing.co.uk
Ad Manager Christine Contreras christine@lemapublishing.co.uk
AUGUST 2020 ISSUE 9 VOLUME 23
Contributors
6 News r Profile 12 Retaile Shop 14 Talking r Snapshot 18 Supplie Shop 45 Talking ducts 46 New Pro y Products 48 The Bab n Associatio
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This month Jenny Kieras takes a look at key changes in family’s content consumption.
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Ross Hewitt Ross takes a step back to reflect on how, as an industry, nursery has pulled together, supported one another and stepped up to the mark to become a hero of retail.
Simon Davis simon@lemapublishing.co.uk
Sales Assistant Marian McNamara marian@lemapublishing.co.uk
Features
Production Director Paul Naish paul@lemapublishing.co.uk
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Feeding Equipment & Accessories
Production
Managing Director
Barking Mad Pramland’s John Barker ponders on why now is the time to re-set your clocks to kickstart your business back into life after lockdown.
Ad Manager
Rick Vickers rick@lemapublishing.co.uk
Parents Insights
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Mark Naish mark@lemapublishing.co.uk
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Highchairs
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Gifts
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Monitors
Cover Story
Chairman Malcolm Naish malcolm@lemapublishing.co.uk
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Baby Jogger
Circulation Robert Thomas robert@lemapublishing.co.uk
Lema Publishing Ltd 1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930
www.nurserytoday.co.uk
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editor’s letter www.nurserytoday.co.uk Instagram: nurserytoday LinkedIn: Nursery Today
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So, to this issue. I have a personal favourite quote elcome to the August issue. this month which you will find nestled within Ross Normally this month, as many of Hewitt’s article. you will know, I would start to chat Ross takes a look back at 2020 so far and his about Kind + Jugend (the chosen character to feature is A.A Milne’s Winnie the powerhouse of our international trade shows) and Pooh (and I must state my own personal favourite of all the benefits to be had by being in attendance. all nursery characters!) where the character However, due to Covid-19 the show had to cancel contemplates on how Christopher Robin used to the 2020 event and look to reposition themselves to drag him downstairs behind him, with his head kickstart their enormous event again with positivity bumping on each and every step. As far as Pooh in September 2021. knew, that was the only way you could go down the This has left a void for many of us in September, stairs, with the quote “…but sometimes he feels that where we would normally be attending the show, there really is another way, if only he could stop viewing new product ranges and meeting likebumping for a moment minded people in the halls Next month (September issue) and think of it.” during the day, then after Right now, this is so enjoying the evening watch out for our new and apt. Many of you have entertainment put on by exclusive supplement that will adapted your both the show organisers be sent to you all - Product businesses during the and exhibitors at after previous four months show drinks and functions. Launcher - where we will be highlighting new products that and for the majority For me personally it feels extremely strange not emerge at this to be preparing myself to time of year fly to Cologne this month across all of to finalise the winners of the nursery the coveted K+J product Innovation Awards with my fellow members of the categories. BCMI. The awards however will be back in 2021 and I’m confident this given the opportunity to contemplate on how we will experience much innovation coming best to succeed during these unprecedented times, through from brands and new companies between and in fact, it would appear the vast majority of you now and then. have made changes that have proven positive that will What I can say however, is next month be here to stay! Perhaps with the ‘bumping’ stopping (September issue) watch out for our new and for a while and our industry pulling together, we can exclusive supplement that will be sent to you all see the positivity that has been reflected within our Product Launcher - where we will be highlighting industry. How did Pooh know that the bumping for new products that are showcased at this time of many would stop to give clarity and clearer heads for year across all of the nursery product categories. If addressing problematic areas of your business that you are interested in participating as a nursery some of you may have been experiencing for years? company or brand within this drop Christine An example of positive thinking, comes via our Contreras an email (christine@lemapublishing. Retailer Profile this month which features Natural co.uk) who will be happy to provide you with more Baby Shower. We asked their founder Victoria information as to how you can be involved.
Hampson whether she felt they had made any adjustments to their business model which they will keep in place even after the pandemic has passed. Victoria told us that they will keep the split shifts in their warehouse as by implementing this they have seen an increase in productivity and are now able to keep the warehouse open and get orders out the door for longer each day. They have also had a positive reaction to their visitors being booked to visit on an appointment only basis, so much so that they are now looking at investing in technology so that they can have more online appointments and consultations with their customers virtually. To read more turn to page 12. This month we also bring you a number of features. We take a look at Feeding & Accessories (page 22), Highchairs (page 30), Gifts (page 36) and Monitors (page 40). Happy reading, and even though we won’t meet in September I’m confident the industry wheels will keep on turning and until we can all be reunited, with a glass in hand, I would be at the front to cheer you all - one thing that is very obvious, this is an amazing industry. Remember, we’re always here to try to assist where possible and if you haven’t already subscribed, why not add yourself to our online news service to receive our regular news bulletins. Visit www.nurserytoday.co.uk or join us on LinkedIn at NurseryToday or ping me an email at penny@ lemapublishing.co.uk - I would love to hear from you. Stay safe, stay successful.
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news
Sponsored by
Dream genii reigns supreme Central Medical Supplies (CMS) who own the Dreamgenii brand are celebrating once again after the Dreamgenii Pregnancy Support & Feeding Pillow scooped a Loved by Parent Award for the fifth year running. The Dreamgenii has won multiple Loved by Parents Awards since CMS acquired the brand in 2015 and this year the product was awarded PLATINUM for both Best Pregnancy Pillow and Best Feeding Support Pillow. Fiona-Jane Kenworthy, Marketing Manager at CMS comments: “The Loved by Parents awards are really special to us as they were the first award we won for the Dreamgenii and to now have won five is absolutely amazing and testament to the quality of the product and the benefits it offers mums during pregnancy and beyond. We are also delighted that Dreamgenii Snuggleroo was recognised so soon after its launch in the UK. The response has been phenomenal from parents and we look forward to establishing it as one of the go-to baby wearing brands for UK mums.” 01538 399 541
Tom Baxter Joins My Babiie
A Cheeky Way to Chew and Play
To support their continued growth Tom Baxter has joined My Babiie as account manager for all independent sales. With experience in sales and a family history of sales, Tom is ambitious and enthusiastic with an eye for detail. Tom has had a really strong and positive start in the business and is already a big hit with retailers! He is looking forward to the future with My Babiie and the further opportunities to come. Drop Tom an email if you would like further details on their exciting new launches
On a mission to make parents’ lives a little easier, one chew at a time, Cheeky Chompers, the British born brand behind the iconic Neckerchew teething bib, is thrilled to unveil its brand new Handychew - a truly innovative sensory teething toy. The compact teething toy is bursting with sensory features including a range of textures, soft ribbons, a crinkly ear and a rattle. The other ear serves as the brands signature teether- a soft and pliable food grade silicone teether (FDA approved), which contains no BPA or phthalates and is textured to give great ‘bite’ and ease tender gums. Commenting on the latest launch, Julie Wilson, co-founder of Cheeky Chompers said: “It has been an exciting few months here at Cheeky Chomps HQ with lots of newness, but the Handychew is the icing on the cake and we are delighted to offer our customers more items in the Bertie the Lion and Darcy the Elephant design, so they can make coordinating sets, which will be brilliant for gifting!”
tom.baxter@mycompaniie.com
www.cheekychompers.com
Beautifully crafted With parents desperate to keep their little ones entertained at home, a huge variety of new toys from Classic World have arrived just in time at Hippychick! With everything ranging from a brand new ultimate activity box (that’s like nothing you’ve ever seen) to a beautifully designed classic pull train, and even a little toaster set to complete the perfect kitchen set up – there is something for everyone. www.hippychick.com
Silver linings for Kids Kargo Kids Kargo are over the moon to announce that they nabbed Silver on their Duel DS in this years’ Made for Mums Awards 2020. The Kids Kargo Duel DS is perfect for a newborn and toddler. The carrycot which converts to seat unit, boasts a whole host of additional features including a breathable mattress, soft liner with tummy band, carrycot lid for those cold winter months, adjustable footrest, extending hood & sun/insect protector. The carrycot converted to a comfortable (fully reversible) pushchair seat, offers a 3-position recline which allows for a great child experience and does not require additional purchases. Brilliant for family bonding as the carrycot/ converted seat unit can face parent and sibling or both children can face towards the world. The tandem chassis fits through single doorways and looks great as a single or double pushchair. The rear seat is removable, which is perfect for use with only one child. This chassis is compatible with their Kids Kargo isofix or belt version car seats, and they also offer universal adapters to host many other car seats including Maxi Cosi Pebble and Cabrio. This travel system is a tandem stroller, leaving lots of room for the shopping basket, catering for us parents that have to travel with half the contents of our home. 01234 750333 nfo@kidskargo.com
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nursery Medela given insta love The team at Medela are thrilled to see the Freestyle Flex is once again the celebrity mum pump of choice! Proudly shared by reality stars Millie Mackintosh and Lucy Mecklenburgh in recent Instagram photos, it’s clear these multitasking mamas are loving the handsfree capabilities of the award winning double electric breast pump. Joining the social conversation surrounding breastfeeding, new mums Millie Mackintosh and Lucy Mecklenburgh shared ‘mum life reality’ and ‘multitasking motherhood’ with their combined social following of over 3 million. Both using Medela’s Easy Expression Bustier, the new mums are making the most of having their hands free whilst they pump using the lightweight Freestyle Flex.
bathroom
Miilk muslins now available at Natural Baby Shower The team at Miilk are proud to announce that they will now be stocked by Natural Baby Shower, one of the UK’s largest independent nursery retailers. Miilk is distributed in the UK by bébélephant. Managing Director Elliot Bishop commented “This is great news for Miilk and Natural Baby Shower alike. Our team fell in love with the brand as soon as we saw them – it is evident the designs have been made with real passion and we look forward to them doing well with Natural Baby Shower.” Natural Baby Shower’s founder, Victoria Hampson also commented adding: “Soon our customers will be able to shop Miilk swaddles in the UK exclusively at Natural Baby Shower. Miilk was started in 2016 by two mothers who wanted to revamp the standard baby muslin squares into something bigger and beautiful. Their premium swaddle muslins are made from a unique mix of organic cotton and natural bamboo to create super soft yet durable swaddles that are big enough, bold enough and of the highest quality. “The stylish and unique designs are all inspired by the founder’s travels across the world - from luxurious Maldivian beaches to walking Greece’s cobble streets.” This 70% Bamboo 30% Cotton muslin is extremely gentle on delicate skin. It is large in size (120cm x 120cm) which makes it perfect for swaddling, a nursing cover, pram sun shade, cot sheet, burp cloth and beach blanket. A Miilk muslin comes in a beautifully matching drawstring bag - perfect to put a dirty muslin neatly in your bag. Miilk is proud at being stocked by Natural Baby Shower, with new designs launching very soon! For more information contact Bebelephant via email info@bebelephant.com or telphone 020 8202 1467. www.miilkshop.com
kitchen
outdoor
find us at
www.babybrandsdirect.co.uk
BABY HAS YOU. YOU HAVE US. For more information contact us on 01442 505 000 summerinfant.co.uk. Summer Infant UK
@summerinfantuk
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news Retailer Kiddies Kingdom donates 50 cot mattress Dewsbury-based nursery retailer Kiddies Kingdom has made a hugely generous donation to local baby charity, Rainbow Baby Bank, in Heckmondwike. The much-needed donation, which consisted of 50 brand new cot mattresses, will be distributed by the charity to local families in need of support. Mohammed Patel, Managing Director at Kiddies Kingdom, said: “We are delighted to be able to support Rainbow Baby Bank and the local families they work with, during this difficult time. “When the coronavirus pandemic hit, it was inevitably going to have a devastating impact on charities, like Rainbow Baby Bank, that rely purely on donations, so I was keen to get involved and help the team meet the increasing demand for cot mattresses in particular. “Moving forward, we plan to collaborate with our manufacturers to facilitate and assist Rainbow Baby Bank with anything that they need. We stock pretty much every baby essential available, so are determined to ensure they are not short on supplies.” Image caption: Mohammed Patel with Tracy Brabin and Rainbow Baby Bank volunteers
Sponsored by
CMS introduce Mya Joy to Ameda collection Central Medical Supplies introduce the brand new Mya Joy to their successful Ameda Breast Pump collection. The new Mya Joy Breast Pump is designed with the safety and comfort of new mums in mind with a host of versatile features that create a simple and convenient pumping experience. This mains or battery-operated hospital grade Breast Pump has two high
performance pumping modes while remaining compact, quiet and lightweight. The Mya Joy also features the Ameda HygieniKit, which offers a patented protective barrier system that safeguards the breatmilk, kit tubing and pump from potential contaminants, such as bacteria, viruses and mould growth while pumping. 01538 399 541
Bebecar secures a yes! When Lee Knott emailed Bebecar to ask for help the team jumped at the chance especially when they found out it was so he could set up a beautiful proposal to his pregnant girlfriend Ashlie. Lee had ordered the new VIA CROSS in Lava Grey from retailer Trendy Baby, but it wasn’t due in to stock until End of July, however Bebecar managed to get it brought forward so he could carry out his proposal as planned. Lee and Ashlie are so happy with their pram and are the first to get their hands on this new stunning Lava Grey fabric. Rob, Bebecar’s service manager, was in contact with Lee helping him get it set up and thankfully she said YES! Both Lee and Ashlie have sent the Bebecar team messages stating how happy they are with the pram. www.bebecar.com
Say hello to Mamas & Papas’ new Strada pushchair It’s compact without compromise Mamas & Papas have launched their lightest, most compact pushchair yet, and it’s ideal for nipping in and out of shops or navigating busy cities. The brand-new Strada can easily be folded up when you’ve got your hands full thanks to the unique one-hand fold design, and it’ll stay really compact – perfect for popping in the car or storing in smaller living spaces. Despite its incredibly lightweight frame, the Strada doesn’t compromise on anything – it’s still super-stylish with a build quality you can rely on. The small, agile rubber wheels have a tough tread, so you can go from city stroller to picnics in the park without a fuss. And thanks to the multi-position seat that goes from lie-back back to fully upright, the Strada can be used from birth up until your little one reaches 15kg. To order the Strada, get in touch with Mamas & Papas using the details below. 07977 146567 strada@mamasandpapas.com www.]mamasandpapas.com Image source pexels.com
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LIIP
profile
Connect with care
Liip Smart Monitor is the world’s first smart bracelet for baby healthcare.
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iip aims to comfort parents providing them with information about their baby’s well-being, as well as allaying their concerns and doubts as their child grows. Liip detects and monitors a baby’s main vital signs, such as oxygen levels, heart rate and distal
temperature, and records them on the LiipCare app, continually updating parents should any change in baby’s health patterns occur, plus storing this information of records for up to a year. With this unique technology parents are provided with relevant and valuable information related to their baby’s breathing, heart rate and sleep patterns, a feat not achieved by any other monitoring system presently available. Liip’s reliability and comfort have been studied by a medical team on new borns to seven years of age and also in comparison to medical equipment, has demonstrated a 98 percent success rate on accuracy. The Liip Care application on media devices sends detailed information about heart rate, oxygen and distal temperature of baby. Tel: 01842 266233 Email: contact@precious-bear.com Web: www.liipcare.co.uk
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retail
NATURAL BABY SHOWER
Natural progress
Victoria Hampson
This month we question Natural Baby Shower’s Founder, Victoria Hampson, to find out how they coped during lockdown and business moving forward. Firstly, how are you and the team? We are all really good! It’s been a strange and challenging time, but the team have adapted and been great through it all. We also welcomed two new babies to the NBS family during lockdown which gave us all something to celebrate.
Did you manage to continue trading during lockdown while not being able to open your doors?
Yes we did. We obviously closed our store in line with the Government guidelines, but our website was still trading and we continued to get all our orders out. We implemented increased health and safety measures to make sure we created a safe working environment and carried out split shifts to keep social distancing for our warehouse staff, whilst the rest of the team worked from home.
What would you say was your largest challenge during this time?
The last three months have been a testing time for sure. We had some delays with stock, shipping was taking longer, and we all had to adapt to a new way of working. However, with the extra processes we put in place, forward ordering stock, extended warehouse hours and tailored marketing, we were able to keep up with customer demand. I have to say sales generally have been very strong. There have also been some products that have been selling very well that have taken us by surprise, such as Babiators which saw a massive growth this year which we weren’t expecting due to the restrictions on travel and holidays.
We h ave ob vioueasllty h h in crea se d ou r ea s an d h y gi en e mowsuhreave in store. We n iser h an d san it an d stat ion s, m ask sstaff gloves fo r th e to use . an d customer sp clean We also dee ery b etw een ev app ointment.
The initial challenge was making sure that we were operating in the safest way to protect our staff and to ensure that they were all comfortable and happy with the processes we put in place. Then it was adapting to our “new normal” and running a business in such challenging circumstances. But we have learnt a lot and all in all I am really proud of how the business adapted and managed to operate successfully for our customers.
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Did you experience an increase in sales via your website during the last three months?
How did you utilise social media during the total UK lockdown period?
We wanted to be a source of help and support during lockdown as we know it was a tough time for everyone. So we used our social media platform to keep in contact with all of our customers and keep it a positive and motivating space. We created “Little Tasks for Little People” with free printable arts and crafts activities for children, we posted product demonstrations on our IGTV to fill that gap of the in-store demo process, and used inspiring content of our products to help parents at home with their children.
We also wanted to use our platform to give back and support those in need, so throughout the lockdown period we teamed up with three amazing charities that were all facing their own unprecedented challenges due to COVID; Women’s Aid, Stripey Stork and Shooting Star Children’s Hospice. We ran a number of charity campaigns to raise awareness and donate money. We are so proud to have donated over £7,500 to charity during the lockdown, and we will continue supporting these charities.
Did you successfully re-open your doors to customers?
Yes we did! We opened our doors to our Bagshot store again on 22nd June for appointment only which has worked brilliantly. It was great to see our customers returning and see them all face to face after so long.
How clear have you found government guidelines and advice so far given to enable you to safely open your doors? Fine – we have found them clear throughout really, I found that as long as you check the actual guidelines, rather than the media interpretation then they were pretty clear and easy to follow.
How did you communicate and promote your re-opening to your customers?
We announced the opening of our store on social media and followed this up with an email to all of our customers. We then also promoted it on our website too and customer
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The initial challenge was making sure that we were operating in the safest way to protect our staff and to ensure that they were all comfortable and happy with the processes we put in place. Then it was adapting to our “new normal” and running a business in such challenging circumstanc es.
service let people know we are back open and they can book their appointments.
How are you managing customers visiting your store, what have you altered to assist with the safety of your customers and your staff?
We have obviously increased our health and hygiene measures in store. We now have hand sanitiser stations, masks and gloves for the staff and customers to use. We also deep clean between every appointment. We call our customer before every appointment to fill them in on the measures we are taking so they feel comfortable coming to our store, we also ask them exactly what their aim is of their visit so we can ensure we have the right products out for their visit to demo.
Are you currently running visitors on an appointment only basis? If so, how successful has this been so far for you?
Yes we are currently running an appointment only basis for our store customers from Monday to Saturday. The reception has been amazing and the booking slots filled up straight away.
Customers are loving having this dedicated time with our store experts and we are just pleased to be welcoming our customers back after so long.
What was the biggest hurdle for you with regard to re-opening? It was just making sure we were doing everything we could to make sure staff and customers were safe whilst in our store and double checking we had all the right PPE ticked off.
Do you feel that you have made any adjustments to your business model which you will continue to keep in place once the current pandemic has passed?
The split shifts in the warehouse is something we will definitely be keeping as we have seen an increase in productivity and are now able to keep the warehouse open and get orders out the door for longer each day. We are also planning on having the team work from home some days of the week as it has worked successfully and the team have adapted so well. In store we are also looking at investing in technology so we can have more online appointments and consultations with our customers virtually. Our team would be
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NATURAL BABY SHOWER
able to show our customers the products they were invested in giving expert demo’s and trained advice virtually.
Have you sourced any interesting products during the last three months that you have added to existing brands that you currently stock?
We are always on the hunt for new and interesting products/brands that resonate with our ethos and offer something different to our customers. But naturally, during lockdown, everyone’s focus was slightly different so we turned our attention to at home entertainment to keep little ones busy. We welcomed numerous new brands to NBS during lockdown, a lot of new wooden toy brands and outdoor activities for garden play. As well as having a number of excited exclusive products joining NBS such as Miilk, which we are all really thrilled about welcoming to the business.
What are the key attributes that you look for when sourcing new products?
The main thing for me when I am looking for new products is that they mirror our ethos of working ethically, with environmentally friendly processes and materials to produce planet friendly products that are best for baby, parent but also the environment. Plus, those products that offer something new and different to the over 120 brands that we already stock so we can keep offering our customers
something new and exciting. Packaging is also really important to us, we tend to steer away from products that have a lot of single use plastic in their packaging. Since the beginning, we have used eco packaging where possible, so we love to see brands adapting their packaging to more eco alternatives.
Do you feel you may have any stock issues over the coming months?
We welcomed numerous new brands to NBS during lockdown, a lot of new wooden toy brands and outdoor activities for garden play. As well as having a number of excited exclusive products joining NBS such as M iilk, which we are all really thrilled about welcoming to the business.
We did have a few issues with delayed stock, but we are starting to see things get a bit more back to normal. However, I think it is inevitable that we will see stock issues for the coming months as the world manages the virus in different ways and at different times. For us it is just important to manage customers expectations and make any lead times clear to avoid disappointment. We are in constant contact with our suppliers so we have a clear understanding of their current situations with stock.
Have you received strong support by the brands that you stock? They have all been great! I think communication was key during this period of unknown. They have all been open and honest if there are stock delays and we have managed to work out a solution and keep everyone happy and informed. We were all trying to navigate the strange and unprecedented times together and it was great to have their support.
Is there anything more they could offer to assist you? As with most industries and brands, a lot of our direct contacts who work on our account from the brands were
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furloughed. Whilst this was understandable given the circumstances and brands tried as hard as they could to work around this, we did find it quite difficult at times to not be able to directly contact the sales reps. When we saw successful sales, or stock was running low or just generally needing more information, it was sometimes hard to get in contact with someone quickly.
Do you feel that consumers have altered the way they will shop for nursery products?
We found that with people not being able to pop into their local nursery store to ask questions or demo products, they were turning to the internet for their research and to find the answers to their questions. So we wanted to help them not only find their perfect baby products, but also be the place that they turn to for expert and helpful information and advice. We will continue to offer helpful information in our marketing, website and customer service to meet the demands of this new way of online shopping.
Finally, what do you feel the future will hold for Natural Baby Shower? Do you have any plans on the horizon you would like to share with Nursery Today readers?
It never stops here at NBS! We are just about to celebrate our 13th birthday, which I can’t quite get my head around that it has been that long already, time really does fly. But we are all looking forward to having some celebrations and toasting the achievement after what has been a stressful couple of months. We have been lucky enough to win four awards already this year and welcomed new staff members too, so it’s been a great year so far. As we look to the future we are looking at ways to reduce our carbon footprint even further, investing in state of the art technology so we can create a seamless and enjoyable shopping experience for shoppers and we want to continue supporting our special charities and give back as much as we can. Stay tuned, big things are coming!
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Profile Bloomsbury Mill
Blooming marvellous Bloomsbury Mill believe that good quality and design should be available to everyone at a pocketfriendly price with beautiful children’s bed sets, super soft muslins, blankets, curtains.
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020 is already shaping up to be quite a year for Bloomsbury Mill. Since winning the Loved By Parents award for best nursery bedding design for their safari bedding set, the design sold out in record time with consumers eager to create the ultimate safari adventure for their little ones at home. At the same time, the brand has also benefited from a refresh with a new purpose and packaging that resonates with their customers. “The main transition was to change the focus from children to family and to support families in enjoying those moments of fuss-free everyday fun.” Says Fiona Jones (Director of Brand). The rebranding helped uncover the true values and personality of the brand; which helps support family life whilst understanding how their products meet the needs of their customers from a functional and emotional point of view. This work resulted in the launch of some eye-catching new packaging that is fun, vibrant and provides real shelf appeal! The new packs also feature cute character illustrations with a splash of colour to help communicate category segmentation. The new design will feature on all packs and will be seen throughout summer 2020. In addition, Bloomsbury Mill are working towards ensuring that the entire new-born collection will be 100% organic starting with the launch of their cellular blankets which are 100% organic and GOTS certified. Promoting sustainable products, work practices and farming is at the heart of what they do and is the core reason they work
Promotin g sustain able “ p
ro ducts, work practices and fa rmin g is at the hea rt o f w h at they do and is the core reason they work with certification bo d ies such as GOTS and Oeko-Tex. ”
with certification bodies such as GOTS and Oeko-Tex. “As signatories of the 2025 sustainable cotton challenge, we are proud to partner with Textile Exchange and GOTS to deliver more sustainable product innovation,” comments Fiona. Their new range of organic blankets and muslins will launch and be available to buy from August. By adopting this core purpose and by staying true to its values, Bloomsbury Mill continues to be focused on strengthening and growing the brand with the consumer base. Strong product launch campaigns, continued growth across all social media channels and brand collaborations have been key to supporting this growth. With celebrity Mum fans including Gemma Atkinson, Ali Bastian and Sarah Jayne Dunn along with glowing customer and consumer feedback, popularity has rocketed and enabled expansion of the brands product portfolio which now includes gifting, accessories, baby essentials (such as super soft 100% cotton muslins, sleeping bags and blankets) and their original range of vibrant children’s duvet covers and co-ordinating curtains. This year will also see the eagerly awaited launch of coordinating curtains across the entire bedding range. “Co-ordinating bedroom curtains with bedding is the ideal way to add those finishing touches to a child’s bedroom,” says Fiona. “We’ve been inundated with requests from our customers to introduce co-ordinating curtains for some time now, so we have taken this on board and increased our range to meet this demand.”
The strength and appeal of the brand continues to grow in the UK and internationally and they have lots more exciting innovation planned for the Autumn including the introduction of an exciting new product category to the UK. To find out more about stocking Bloomsbury Mill products and to meet the team please contact: hello@bloomsburymill.com 020 8798 0249 www.bloomsburymill.com
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Ready for small spaces and big adventures Introducing the super lightweight and compact new pushchair Lara2 from Maxi-Cosi
KG
22KG
Suitable from birth to children up to four years old, Lara2 allows parents the freedom to get out and about as a new family from the very first day. This ultra-light pushchair weighs only 6.4kg and has a unique one-hand flash folding feature. Perfect for urban families or frequent travellers, Lara2 is even compact enough to fit in some overhead luggage spaces and the shoulder strap makes carrying effortless. Smartly designed with premium finishings, this pushchair lets you travel in style. Although incredibly compact, Lara2 boasts two easily accessible storage baskets so no matter where their adventures take them, parents will always have what their child needs. The three recline and lie-flat positions ensure that little ones are always travelling as comfortably as possible. Compatible with most Maxi-Cosi car seats, Lara2 offers the perfect travel solution for families to explore the world.
RRP ÂŁ189
Features
Pivotable bumper bar provides easy access for little ones
Three recline positions including lie-flat position
Larger peek-a-boo window
Adjustable leg rest to ensure a comfortable journey
EVA swivelling wheels for excellent manoeuvrability
One-hand flash folding for maximum convenience
Ultra-compact fold measuring 510mm x 500mm x 260mm
Available to order now in Essential Graphite.
Take sleeping to a higher level Meet Iris, the stylish multi-functional travel cot from Maxi-Cosi’s fantastic home equipment range. Iris allows parents to take their child anywhere while ensuring the best nights sleep possible. This innovative new travel cot has a split level functionality, meaning that it’s suitable for both newborns and toddlers up to approximately three years old. The top layer provides the perfect height to set down newborns weighing up to 9kg for a peaceful sleep, or Iris can be simply adjusted to its lower level for toddlers to rest. At either height, the extra comfortable mattress ensures the cosiest of environments. Mesh fabric sides mean that children always stay well ventilated and parents can easily keep an eye on their slumbering little one. Weighing less than 6kg and with a handy travel bag included, Iris folds quickly and compactly, perfectly designed to accompany families on all their new adventures.
RRP £159
Features F t
5.4kg Top layer supports babies weighing up to 9kg
Bottom layer ideal for toddlers aged up to three years old
Extra comfortable mattress for a peaceful sleep
Lightweight
Stylish design and luxurious finishings
Mesh sides for ventilation and improved visibility
Removable machine washable fabrics
Compact fold with travel bag included
Available to order now in Essential Graphite.
Contact sales on 02082360707 or email sales@uk-dorel.com. To find out more, visit maxi-cosi.co.uk
supplier snapshot This month we talk to brands with regard to business moving forward, how they are driving consumer awareness and support offered to retailers.
Jeremy M inchin MANAGING DIRECTOR HIPPYCHICK
siness How have you found bu n? ow kd loc g durin e of some Challenging….but also a tim growth to led e hav t tha es opportuniti ss, ine in various parts of the bus eco/ especially Children’s toys, ties, the pot ble osa disp and recyclable rs and the excellent Keep-it-Kleen Soo y larl ticu par other items that are ation. pertinent to the current situ gest challenge? What has been your lar be on the best-selling to where we need them to up ls leve k stoc our ng epi Ke lines. d their doors for stores now having opene Are you prepared with supply of product? vid, with a y operational throughout Co Absolutely. We have been full through every way ir the ed ask who have multi-t fantastic core team of four is an opportunity for gnificently. Now that there role in the business quite ma a bit of a rest. We and s y can take a few breath others to return to work, the s now so are very line st mo of k have good stoc are able to despatch daily and ers. n to fully support all custom much here and in a positio that retailers ck issues on the horizon Do you envisage any sto should be aware of ? time stock lines, but for one or two longer lead I think we will struggle a bit every range and the e orders in the pipeline for only for a few weeks. We hav (Wooden Range), rld (Trybike), The Classic Wo growth on the ride on Trikes eelybugs and Wh ), ries des and other accesso Dooky (Nursery summer sha Vilac has been just great. forward? your stockists moving How are you assisting sible (sub £200) and d order values as low as pos We are keeping carriage pai have done before. not uld wo uired in a way we able to direct despatch if req h most retailers – we nt supplier relationships wit By virtue of having excelle c areas where they ck, flexible options for specifi have been able to offer qui s that have become line e itiv are plenty of compet ere Th . ged llen cha be y ma e been able to step of recent weeks and we hav less available over the course retailers get items m. We are also able to help in with good options for the maximum selling ing giv ges and text and USP’s listed online with great ima potential. ess? y you manage your busin Have you altered the wa in ed the day to day I have been far more involv Yes. By necessity Julia and every layer of the and g picking, packing orderin g, dlin han k stoc the , ects asp areas and led to given us fresh insight into all business. This has not only are done, but also rovements in the way things either cost or efficiency imp those who have all h rk much more closely wit give us a chance to get to wo been here throughout. period. Somewhere team building and bonding It has been a very positive ting everyone and is nothing like a crisis for get there is a saying that there proud of how y ver are to up it’s game. We every aspect of the business retailers and our ted por sup challenge and Hippychick has risen to the re has been much the ing has gone perfectly, but consumers alike. Not everyth relieved to say. more good than bad I am
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Chris GrechCini
SALES MANAGER, BABY JOGGER UK As a brand, how are you currently driving consumer awareness? We are currently in the process of updating our website, improving the look and feel to reflect the newness in 2020 whilst at the same time improving the customer journey and our key words for search engine optimisation. We are also about to kick off Q3 with a new marketing campaign showing how Baby Jogger helps embracing the joys of being a parent, without giving up on the joys of their own individual lives. No matter who they are, no matter where they live, Baby Jogger parents insist on living -and refuse to settle and our products make this possible so get ready to Unsettle Down with Baby Jogger! We will be providing our retailers with web and social media assets in the coming days/weeks so they can take part in this exciting campaign. Additionally, we have been running various promotional activities and have provided our retailers with the assets to use on their social media channels. Is there a particular product that you are currently promoting that retailers should be aware of ? Yes, we are currently running a promotion until the end of July on our premium ‘carbon fashion’ which is available on all our Baby Jogger strollers and is exclusive to our Independent retailers! Are you experiencing growth in either sales or demand in a specific product category at present? Our sister brand, NUK, within the Baby Care category has seen growth during Covid-19 as these items were deemed as essentials and prioritised by retailers. How are you currently supporting your retailers? Through promotion, supplying retailers with web and social media assets to use and additionally we are supporting our Indies with a ‘FREE’ dropship service for deliveries direct to end consumers. Are you offering any specific POS or promotions that retailers should be aware of in the coming months? Yes, we currently running our Carbon promotions where the consumer receives some of our most popular accessories ‘Free of Charge’ when purchasing a stroller! We are also offering those retailers who are either new to Baby Jogger or simply looking to update their shop floor with our improved 2020 models a ‘display discount’ and ‘free of charge’ display stands. Have you altered any aspects of your business that you would like to share with NT readers? As part of the Newell Brands company, our organisation has been supporting communities and organisations in need during the Covid-19 crisis. We have donated over 300,000 products valued at more than $1 million to organisations globally to date. We’re honored to do our part by providing these organisations with items critical to sanitation and safety such as wet wipes, gloves and safety glasses, food storage containers and sanitising kits and disposable mops. We also provided products to thank our brave healthcare workers such as coffee makers, water bottles and heated blankets.
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Angela Sanna MARKETING MANAGER BLOOMSBURY MILL
As a brand, how are you currently driving consumer awareness? We use a mix of social media, press, consumer publications, brand collaborations, bloggers and Vloggers. We are fortunate to have a large, loyal following on Instagram and work with a number of celebrity parents who are big fans of our brand and love to share our products across their sown social media channels. Is there a particular product that you are currently promoting that retailers should be aware of ? We have just launched our GOTS certified 100% cotton organic cellular blankets both in the US and UK. As signatories of the Sustainable Cotton Challenge, this marks a significant step forward with our pledge to use sustainable cotton across all our collections by 2025.
Our award-winning safari animals bedding collection is hugely popular, even more so since winning a Loved By Parents Award this year for Best Nursery Bedding Design. We have recently added coordinating curtains to this collection which are selling really well as the demand for themed bedrooms continues to grow. How are you currently supporting your retailers? We take time to get to know our retailers, this means communicating with them regularly about brand news, providing content and bespoke promotions that are relevant to them and their customers. Are you offering any specific POS or promotions that retailers should be aware of in the coming months? Yes. All our packaging has been re-designed to ensure that it stands out on the shelf and truly reflects our brand and its values. It’s fun, colourful and eye catching and brings the bedding to life. Watch this space… Have you altered any aspects of your business that you would like to share with NT readers? Our re-brand is something we are rolling out as we speak along with introducing new coordinating accessories to our product line up, including coordinating curtains for all of our bedding collections. Also, this summer will see the launch of our pram pegs which are designed to give parents a little helping hand and lighten the load.
Are you experiencing growth in either sales or demand in a specific product category at present?
Marc Kelly
MANAGING DIRECTOR, CUDDLECO LTD As a brand, how are you currently driving consumer awareness? In as many ways as possible through Mother&Baby, “Real Mum” reviews, direct email, social media, competitions, bloggers and celebrities. We are blessed to have had such a good team who have worked extremely hard over the years getting our products like Doona, Doona Liki, Mother&Baby and Childhome products reviewed, “papped” and seen. All of our content is available for our customers to use, just get in touch and we can help bolster/support your existing or new social profile. Is there a particular product that you are currently promoting that retailers should be aware of ? We have just launched our new furniture range which has proven extremely popular and taken us a bit by surprise, in particular the new “Clara range” in White & Driftwood Ash, plus we have expanded our ever popular Childhome range to include some of the new home nursery textiles. My particular favourites are the extremely large soft plush Elephants and Giraffes, the biggest Giraffe is enormous and nearly taller than me! We are always working on Doona, Liki and Mother&Baby, so be sure to ask about the fantastic promotional offers we have coming up too. How are you currently supporting your retailers? Any way we can by being as flexible as we can and working to the strict social distancing guidelines. We have kept our minimum order value low at £350 to help smaller stores and we have also launched a new dropship model for our furniture and cot ranges. If you choose our dropship service then your customers furniture order will be booked in professionally and delivered on a two man service direct to the room of your customers choice. Are you offering any specific POS or promotions that retailers should be aware of in the coming months? Yes, we are offering great display model deals on our furniture for all stores plus mattress deals to compliment the furniture from our Mother&Baby and Cuddleco Anti-Allergy ranges. In addition I have just signed off some great promotional activity on doona for the coming months, talk to your sales representative for more info or give our offices a call.
Debra Tucker
COMMERCIAL DIRECTOR - THE RED KITE BABY CO As a brand, how are you currently driving consumer aware ness? By stepped up our social med ia activity to include regular posts on bot h Instagram and Facebook promoting current and new laun ches. We love to share posts which show our products being used by hap py babies and have also had som e really great responses to interactive competitions and even helping name some new products. Is there a particular produc t that you are currently pro moting that retailers should be aw are of ? Yes. We have launched some amazing value new travel line s this summer which are all available now just in time for the relaxing of trav el restrictions in the current lock down climate. This includes the practical travel booster so handy for trav el out and about and the new Strollshade which is an easy and safe opt ion for babies when in stroller s in the summer sun. Are you experiencing gro wth in either sales or dem and in a specific product category at present? We have had a very noticeable increase in demand across man y categories in the past few mo nths as a result of the differen t ways we have all had to live during lock down. Products used in the hom e have seen very strong sales such as baby walkers and entertainer s, highchairs and all play lines. How are you currently sup
porting your retailers? We have been open throughout the lockdown period so have ensured that we have kept in close con tact with our independent reta ilers with regular stock updates and off ers specifically aimed to suppor t them. Are you offering any specifi c POS or promotions tha t retailers should be aware of in the coming months? There are several new produc ts due to launch to market with in the next few months so it will be really exciting to share details of thes e lines soon with our retail partners. Watch this space!
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focus FEEDING
Feed the profit Everyone needs to eat! However, there are many anxieties new parents have - whether this be breast/bottle feeding or weaning. Fortunately as a product category, brands have it covered!
F
eeding little ones comes with many parental anxieties - more so perhaps for first time mums especially when the transition from breast to bottle occurs, then weaning onto solids and teaching infants how to self feed. We asked Vital Innovation’s Director, Dean Tollman what he feels are the common anxieties new parents have when it comes to breast/bottle feeding, weaning and self feeding? “There are many anxieties for new parents, and feeding is near the top of the list. The decision to breast or bottle feed, is one many parents worry about, and then there is the concern about “What if I can’t breastfeed?”, or “Is baby getting enough milk?”. “No sooner have parents mastered breast, bottle or combination feeding than baby starts showing signs they need weaning, which brings with it a whole raft of new questions; “Do I go for parent-led or baby-led weaning?”; “Should I make food or buy jars?”; “How do I know baby is getting enough?”.” Said Dean, who from messages received from new mums, has a great understanding of what many of those concerns involve and of course responds to these concerns and where possible directs consumers to trusted organisations/ initiatives available who are ready to assist. “There are so many concerns and questions we receive from parents when it comes to mastering the art of feeding baby, but the good news is there are initiatives such as Breastfeeding Week and Weaning Week, as well as other information websites, the NHS and workshops which offer support. Brands in the feeding category are committed to offering help and advice as well as product ranges to help suit every parent’s and baby’s needs.” Bearing this in mind, we asked Beaba’s VP of Sales & Marketing Natalie Jackson whether they feel we have sufficient ranges that assist to ease these anxieties? “There are lots of weaning products on the market, which suit a wide range of budgets, styles and lifestyles. Ultimately, with so much choice, sales can be largely driven by consumer preference and brand loyalty.” Said Natalie. “At Beaba we make sure our products look good, are easy to use and we have varying price points. However, it’s also about support during the weaning journey and making sure that parents have everything they need right from the start.” Dean agrees, stating that as an industry sector, products are created with parents in mind. “I feel this sector in particular is particularly great at creating products that are designed to make parents’ lives easier. There are excellent breast pumps on the market, which has seen huge innovation over recent years, 22
fantastic breastfeeding accessories, a huge choice of bottles and sterilisers to suit every baby and parent. When it comes to weaning and toddler feeding, innovation does not stop. From meal preparation machines, to suction plates, and non-spill cups, in a range of colours and fun designs, the choice is endless for families.” What about innovation, is this category catered for when we look at the continual development of feeding products that are designed to assist parents and ease any concerns? “Innovation is key and yes, the sector is continuously innovating.” Dean told Nursery Today. “Trends will always change, and at vital baby we are constantly working with parents and experts to create new products to suit every baby’s needs. Innovation and technology advances designed to help parents are key, and as such, we have seen many new brands enter the market as well as new products from some of the key players. “Of course, the way consumers are shopping is being led online, where reviews are playing a more critical role than ever. Parents want options. They want products that are easy to use and convenient, and which will give them more time with baby. It is a strange time at the moment, and as such, we may well see price coming more into play, but at the moment, it’s about value for money, durability, functionality, multi-purpose and quality.” Deans comment moves us nicely onto highchairs. Value for money, durability, functionality, etc. is echoed within this category. Dorel’s UK & Ireland’s Marketing Manager, Debbie Wakefield commented on what she feels parents are looking for when considering a highchair. “In the past few years, we have seen a real trend in parents looking for a highchair that is multifunctional. Consumers want value for money and longevity is important to them, so they are looking for a product that can go above and beyond the normal uses of a highchair.” What about price? With many households currently feeling the ‘pinch’ does price perhaps drive the purchasing decision? “I think it can do, it depends on whether parents buy based on reviews and/or want their highchair to look stylish/blend in with their home.” Said Babymoov’s Marketing Manager, Annabelle Cording. ”It’s almost classed as a piece of furniture which would be used multiple times a day and so the aesthetic is an extension of style. For parents who simply want functionality there are highly reviewed highchairs in the market which are of the lowest price points. It depends on what the parent wants from their highchair.”
Image source: pexels.com
The survey says…
Nursery marketing specialists FanFinders surveyed 500 consumers focussing on feeding products. Here’s the results. Did you find products innovative when selecting items to assist in feeding your infant?
Yes: 409 (81.8%) No: 91 (18.2%) Did you look for items that were specifically designed to assist your infant learn how to self feed?
Yes: 392 (78.4%) No: 108 (21.6%) Did you buy a co-ordinated feeding range, for example, matching sippy cups, plates, utensils?
Yes: 348 (69.6%) No: 152 (30.4%) Were brands important to you?
Yes: 236 (47.2%) No: 264 (52.8%) Did you buy a food processor specifically designed for home prep of baby food?
Yes: 218 (43.6%) No: 282 (56.4%) Did you buy storage solutions for home freezing?
Yes: 312 (62.4%) No: 188 (37.6%) Did you buy books that offered help? For example, recipes, feeding tips, etc?
Yes: 279 (55.8%) No: 221 (44.2%) Was this a category that you researched online?
Yes: 415 (83%) No: 85 (17%) Did you buy products designed for feeding while out and about?
Yes: 382 (76.4%) No: 118 (23.6%) For more information on FanFinders and the consumer insight they offer, please call: 0203 808 3011 or visit www.fanfinders.com
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Making life easy
UK weaning brand EasyTots proud ly showcases a range of innovative baby and toddler suction mats plu s other weaning essentials.
The signature EasyMat collection, whic h comes in 3 different styles, helps to make mealtimes easier with less mess. The range prov ides solutions for both everyday feeding and travel. EasyTots ’ most esteemed invention is the worlds’ first compact and foldable sucti on plate with lid, the award-winning EasyMat Mini. EasyTots is also unveiling their new unicorn and marble themed colour range due to launch in Septemb er 2020. An attractive addition to their growing range, whic h includes suction plates, bowls, cutlery and bibs.
01744 334547 | sales@easytot s.com www.easytots.com
Perfect pillow Making sure that baby is well fed takes up a lot of time and energy as a new mum. This premium feeding pillow by Mother&Baby is designed to make it easier for both mum and baby. It wraps comfortably around the body, adapting it’s shape to provide a safe, comfortable place for baby to rest and relax as they feed. It’s GOTS certified organic cotton cover, is perfect as mum can rest easy knowing there are no nasty chemicals or dyes against baby’s skin. Even better, as baby grows, the pillow works brilliantly as a sitting support and tummy-time pillow. 0161 702 5062 | sales@cuddleco.co.uk
Cooked to perfection
Beaba’s Babycook Neo is a stylish and convenient baby food maker that steams, blends, defrosts and heats .
The soft steam modulation cooking preserves the nutritional quality of foods and collects the right amount of cooking juices and it will automatically switch off when finished. The high quality doublelevel, stainless steel blade ensures unifo rm mixing. As baby grows, chunkier purée and different textures can be created by adjusting the liquid quantity and length of blen d time. It also uses less energy than previous Babycooks and is the ONLY baby food maker on the market that has a large (1,250ml) glass bowl and increased capacity stainless steel steam basket, which means that 33% more ingredients can be prepared in one go.
www.beaba.co.uk
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highchair to table chair
2in1 seating with a perfect fit
snacker™ 2in1
1
2
Make your little foodie’s meals fuss-free with the new highchair to table chair that adjusts to fit growing needs. highchair mode
table chair mode
Share the joy at joiebaby.com For more information and all sales enquiries, please contact Joie on 01889 808 900 or email: uksales@joiebaby.com
scan to see my perfect fit x2!
focus FEEDING
Ameda full of joy Central Medical Supplies introduce the brand new Mya Joy to their successful Ameda Breast Pump collection. The new Mya Joy Breast Pump is designed with the safety and comfort of new mums in mind with a host of versatile features that create a simple and convenient pumping experience. This mains or battery-operated hospital grade Breast Pump has two high performance pumping modes while remaining compact, quiet and lightweight. The Mya Joy also features the Ameda HygieniKit, which offers a patented protective barrier system that safeguards the breatmilk, kit tubing and pump from potential contaminants, such as bacteria, viruses and mould growth while pumping. There are a wide range of settings so mums can adapt speed and suction and it features a range of flange sizes for comfort. Its small and compact enough to use discreetly on the go and can be clipped on to a waistband making it the only breast pump a new mum needs.
01538 399 541
Fairy tale feeding
Introducing the new feeding range from Lesser and Pavey.
Discrete for feeding Bébélephant’s reputation for being the UK’s distributor of innovative nursery products was further enhanced with them securing Elvie as a supplier.
This is a brand new de sign from Lesser and Pavey in-house desig n team called Fairy Ta le part of the exclusive Little Stars range. The range includes the melamine items as well as lunch bags, dri nks bottle, cutlery set , storage box, lap tray, backpack, pencil case. New items just added is a lunch box and puzzle. The other new desig ns launched at the same time as this desig n is the Spaceman.
01322 279225 | sa les@leonardo. co.uk | www.leonar do.co.uk
Elvie saw their long awaited second product, Elvie Pump, launch at London Fashion Week in September 2018 and has completely disrupted the pump market ever since. Elvie Pump is a complete departure from existing breast pump technology, sitting discreetly inside a woman’s bra and allowing her to express milk silently without being connected to any wires or tubes. The silent, wearable breast pump connects to a free app, which can be used to control the pump and monitor milk volume from the user’s smartphone, so that they can pump anytime, anywhere.
020 8202 1467 info@bebelephant.com www.Bebelephant.com
26 Feature Feeding.indd 3
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focus FEEDING
One-piece pumping Dr Brown’s introduce the brand new Dr Brown’s Silicone One-Piece Breast Pump. The new One-piece Breast Pump is designed to be used hands-free with a gentle silent suction to collect and save every drop of breastmilk minimising waste and making sure mums can catch leaking milk. The 100% silicone material is soft against skin and conforms to breasts of every shape and size. The easy-pour design ensures the simple transfer of breast milk into the included Dr Browns’ bottle using the secure storage cap without losing a drop. The portable and practical design of this milk saver – along with the included drawstring bag – makes it simple to take on the go to pump and relieve engorgement. To use it as a pump, just gently and slowly squeeze and release for more suction power. The Dr Brown’s Silicone One-Piece Breast Pump comes with a Dr Brown’s Options+ Narrow Neck Anti-Colic Bottle.
www.drbrowns.co.uk
Don’t lose a drop! Lansinoh understands how important every last drop of breastmilk is, which is exactly why its Breastmilk Collector helps to collect it all. Suitable for all breast sizes, the hands-free Breastmilk Collector fits securely to the other breast when feeding or pumping and creates a natural suction to collect the let-down milk. Light Portable and small enough to fit in your changing bag or handbag, perfect for everyday, discreet use. This product also comes with a neck strap to prevent spills.
www.lansinoh.co.uk
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eloped Grabease cutlery were dev mic abease are the first ergono Gr y. bab her for 6 in 201 al tion upa occ ommended by safe self-feeding cutlery rec therapists. too lery has handles that are While traditional baby cut ase abe Gr , clumsy baby hands, long and narrow for tiny e Th d. min in ds h those han are actually designed wit l ura nat y’s bab for t fec is per short drop shaped handle ent pm elo use encourages dev hand grasp and continued sp. strengthens the pincer gra and ls of fine motor skil t tha rier bar tion tec pro choke Grabease also feature a far too m sticking the utensil prevents your little one fro ging. into their mouth and gag from Q MO no h wit colours, Available in a variety of bébélephant.
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o@bebelephant.co 020 8202 1467 | inf
Why dispose when you can Pop-in? claire@closeparent.com More and more parents are aligning purchases with their values and beliefs, choosing products that are better for the planet! Close’s reusable breast pads are a great choice for the environment and Mum. Instead of sending 700-1000 disposable pads to landfill, Mum buys just 6-9 pairs of these clever little pads. They look nothing like your stereotypical washable, they’re slim, shaped to fit and best of all leakproof. Next to skin is a fast wicking stay dry layer, while inside is a super thirsty core that can cope with even the heaviest of letdowns, matching the performance of leading disposable. Close have 10% off Breast Pads, to celebrate World Breast Feeding Week, if you place your order before 10th August.
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Available in stylish Chrome Slate and Black Espresso, the complete system offers all your travel needs with luxury comfort and convenience. 13 piece bundle includes: Chassis, Seat, Elevator, Carrycot, Car Seat, Car Seat Adaptors, Isofix Base, Foot Muff, Seat Liner, Rain Cover, Changing Bag, Changing Mat and Cup Holder.
From highchair to table
Introducing the snacker 2in1, a versatile chair that easily meets the tall order of growing kiddos through every mealtime milestone. Easily converting from highchair to table chair, the snacker 2in1 allows you to customise their seating for a prime position every time. The snacker 2in1 is ultra-adaptable with its 3-position adjustable tray – perfect for accommodating children of all shapes and sizes. When you’re ready to move on to the next stage the tray can easily be removed to allow your kiddo to experience their first tastes of family meal time around the table. Far from taking up lots of space, the snacker 2in1 folds easily with one hand into a slim, freestanding fold that will slip into even the smallest of spaces – making tidy up time quick and simple, so you can get on with the fun. Depending on your kiddo’s stage, the snacker 2in1 also has three different seat reclining positions, so they can sit up straight or lean back and dine in comfort, while the five-point harness and T-bar tray keep wriggly foodies secure. There’s also a handy storage basket underneath – the perfect place to keep bibs, wipes and other essentials, close at hand so you don’t have to leave the table to fetch them. Made from durable and hardwearing aluminium, the snacker 2in1 is built to stand the test of time, easily taking your dinky diners through every stage of mealtime magic. Snacker 2in1 is available in two different fashions, Logan and Pastel Forest.
0800 952 0061 | www.uk.joiebaby.com
focus HIGHCHAIRS
Living the high life The highchair category continues to evolve with clever innovative solutions available to suit everyone’s tastes and requirements.
Six in one solutions
For use from birth to the age of approximately six years old, the Maxi-Cosi Minla 6-in-1 highchair enables parents to bring little ones to the family table. One chair with numerous configurations, it grows with children and offers six different ways to sit. It has five recline positions, four tray positions and nine heights. This allows parents to use it as a relaxed infant seat thanks to the cosy newborn inlay, as a highchair, or as a booster seat with or without the tray, providing the perfect fit with each function. The high-quality water repellent fabric wipes clean, and the zip-off cover is machine-washable. Created to suit stylish interiors, design and practicality come hand-in-hand. Minla is space saving and can be easily stored away thanks to its compact folding mechanism. The wood effect frame, on-trend colourways and leatherette accents make it the perfect addition to any family home.
0208 2360707 | sales@uk-dorel.com www.maxi-cosi.co.uk
Award winning solution There is nothing tougher than movin
g a high chair with a baby in it, that’s why Child home have developed the Evolu ONE.80° high chair. The award winning Evolu chair now comes with a swivel function. The swivel seat allows parents to place or feed their child in the seat in 3 different positi ons without moving or lifting the entire chair. Easily pull the latch to click the chair in the next position towar ds the table, 90° clockwise or 90°counterclockwise relative to the table. The seat has 3 different positions and is adjustable to 2 table heights. You can use the Evolu ONE.80° from birth with the Evolu Newborn Seat. The high chair is equipped with a 5-point safety harness and a safety bumper.
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Say Hello to the new My Babiie Highchairs! My Babiie’s range of highchairs are stylish, fun and practical. Continuing the fashion forward designs from My Babiie’s latest talent, Christina Milian and ‘Snooki’, the bold colours and great practical features make these highchairs out of this world! Suitable from when baby can sit-up unaided to approx. 3 years, featuring a 2-part removable tray, 3 position recline and 6 height positions, these highchairs are perfect for feeding time! Their stylish contemporary designs give little ones the best seat in the house. Stock available NOW in the UK & US.
tom.baxter@mycompaniie.com www.mybabiie.com
Long time favourite A long time favourite with Red Kite customers – The Feed Me Deli has continued to be a popular choice within the first half of 2020. The Feed Me Deli highchair is Red Kite’s flagship highchair that features a bright and cheerful design which is guaranteed to make meal times fun. Messy meal time? No problem. The Feed Me Deli features a seat that boasts practical wipe clean vinyl and a removable inset washable feeding tray which is perfect for cleaning those hard to reach places. The beauty of the Feed Me Deli highchair is it’s versatility as it can adapt to growing babies with its 6 height adjustable legs and a reclining seat for tired babies to snooze. This ensures little one can sit at the same height as everyone else at the table if this is easier for family meal times to share. For simple every day use the Feed Me Compact range ticks the boxes for a practical highchair that folds compactly for storage and has a large feeding tray and wipeable vinyl seat. Available in 3 cute designs to suit all tastes.
01454 326 555 | www.redkitebaby.co.uk
In a spin Meet the Joie Mimzy Spin 3in1, suitable from birth, due its full recline, until 15kg (approx. 3years) it grows with baby right up to seating them at the table with the family. Its unique 360-degree swivel seat is activated with one hand, locking into 4 multi-direction positions, allowing parents to find the most comfortable and best position to easily feed a young baby. Featuring seven height adjustments and 5 recline positions, including a 3-position footrest, it allows the child to be in the right position whatever mealtime entails and the perfect partner for every stage of development. A spacious and extra padded seat means baby is sure to be comfy at all times, and for the youngest baby there’s soft newborn insert. The newborn insert is removable and washable; the main seat pad is removable and wipeable. The seat also features a fully adjustable 5-point harness for safety. The extra large tray has a one-hand release and 3-positions, it also features a full cover clip-on over tray that’s dishwasher safe. The stylish modern frame opens and closes easily in a single motion and the tray stores away handily on the rear legs when not in use. The integrated wheels on the front legs allow for easy movement when needed and its freestanding when folded makes it the ideal choice for even the smallest of spaces.
Coffee break This month we’re talking highchairs with Joie’s Head of Product Development, Damon Marriott. What do you feel are the main features parents are looking for in a highchair?
Practicality is key when it comes to products like highchairs. Parents routinely look for what is going to make that product easy to use – factors like a good size tray that is easy to clean is one of the top priorities and a dishwasher safe tray cover is a bonus. Height adjustability is also really important so that it can be set to fit in seamlessly with the dining table. Highchairs can also be quite bulky, so a simple, compact fold for easy storage is also useful – a one handed function is also great for when you are trying to multitask with a baby in your arms. With many households feeling the pinch in the purses/ wallets, how important is it to have a highchair within your range that is designed to be utilised during various ages?
We strive to ensure our range has a variety of products that suit all budgets and requirements. We know that our consumers will always look for the best value for money so we want to make sure they have a great selection and a variety of options to choose from. What type of additional functions do you feel parents are looking for?
We find that parents look for something that there little one will be able to get the most out of throughout the various growth stages, particularly if they are spending that bit extra. Our Multiply 6in1 for example, offers six different modes and is suitable for children from 6 to 72 months – its variety of uses and extended age rage make it excellent value for money. Do you feel price drives this category?
The current climate means that price and value for money are more important than ever. It is always a driver in this category as there is a vast choice of appealing products that look great and have a variety of features at a competitive price. Are parents looking for highchairs that can easily be folded and stored away?
Absolutely – highchairs are only used for a relatively small proportion of the day and when unfolded they do take up quite a bit of space. It’s a huge plus point for parents if they can easily be folded into a compact and slimline silhouette. Do you feel we have sufficient innovation within this category?
We are always looking at new and innovative designs to bring to our consumers – we have just introduced the new Snacker 2in1 into our highchair range – it’s a packed with great features at a great price. Our Multiply 6in1 is perhaps our most innovative highchair, with its unique combination of modes and the ability to convert to a booster seat as well as a toddler table and chair. Does social media play a role in consumers buying decisions?
Typically, we see that recommendations from friends and family are the most trusted but the impact of social media and user reviews is ever increasing particularly in the blogger and celebrity sphere.
www.joiebaby.com
01889 808 900 | uksales@joiebaby.com
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focus HIGHCHAIRS
Six seats in one
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cre k, the Dooky Travel Chair Brand new to Hippychic out and about. en wh s nth mo d 6 – 36 highchair for little ones age und almost any chair the side can be fixed aro The adjustable straps on The click system with ir. cha ng children to the uri sec s nes har t oin 5-p with the needed security. Compact ad thick Velcro offers the robust straps plus the bro any bag. foldable so easy to fit in
The award winning Joie Multiply is a highchair meets table, converting from a maxed out highchair to a mini table with every mealtime milestone in between; beginning as a reclining or traditional highchair, and then converting to a booster seat, toddler chair and play table! Featuring 5 height adjustments and 3 recline positions, including a 3-position footrest, it allows the chair to be the perfect partner for every stage of development and to adjust to fit varying table or island heights. The Multiply is designed for practicality with a removable, 4 position, one hand adjustable tray that features a dishwasher safe tray cover, which doubles as a table placemat. The whole tray can be easily stored away on the back of the highchair legs! The integrated wheels on the front legs allow for easy movement when needed and its freestanding when folded makes it the ideal choice for even the smallest of spaces.
01889 808 900 uksales@joiebaby.com
www.hippychick.com
Learning to sit Summer Learn-to-Sit Stages 3-Position Floor Seat is the perfect solution as baby develops and learns to sit up on their own! This multi-position floor seat accommodates all ages of children through the stages of learning to sit up, and provides ideal and proper comfort and support for baby while folding completely flat for storage and travel! comes complete with seat oor fl adjustable height This 3-position dishwasher safe snack tray, 2 removable soft toys include rattle, and crinkle toy, 3-point safety harness and soft fabric seat with built-in head support for baby.
www.summerinfant.co.uk
Up & Down Beaba’s Up & Down Highchair can be adjusted to six easy-to-adjust height levels in one movement, making it the ideal option for parents that wish to keep baby close in different areas of their home. This stylish and adaptable highchair can be swiftly height adjusted for various tables and surfaces, including coffee tables, dining tables, breakfast bars and kitchen islands, plus the security harness, tray, T-bar and foot-rest are detachable. The Up & Down Highchair Textile Seat Pad provides the perfect accessory. Super comfortable, it conforms to a baby’s body shape, all while making mealtimes that bit more enjoyable. It’s water resistant for easy cleaning by hand but can also go in a washing machine for any stubborn stains. Suitable from 6 to 36 months.
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PARENTS INSIGHTS
Consuming content This month Jenny Kieras takes a look at key changes in family’s content consumption.
W Jenny Kieras Chief Operating Officer Experienced in product development and both B2B and B2C marketing, Jenny’s focus at Parents Insights is expanding the products offered by the business, which currently surveys 10,000 parents each year to give brands valuable insights into emerging trends. Jenny has worked for brands and with buyers and retailers in this industry for many years, so also knows it is more important than ever before to be able to stay ahead of trends and back product decisions with data and insight. Parents Insights was launched by Manchester-based The Insights People in 2018 to give companies direct access to flash trends and key data to enhance their knowledge about their target audiences’ attitudes, behaviours and consumption.
About Parents Insights Parents Insights is the most comprehensive and dynamic market intelligence resource on all things expecting and new parents in the UK. Every week we survey 200 expecting and new parents (up to the age of 4), which is more than 10,000 every year – which enables brands and agencies to provide significant insight what is influencing into the attitudes, behaviour and consumption of this generations of parents. For more information on Parents Insights, a sample report and a demo of the Parents Insights award winning portal visit www.parentsinsights. co.uk/nurserytoday or call Jenny on 0330 159 6631.
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ith many parents having to work from home and kids home schooling, life in lockdown has left many families having to adapt to a new schedule. Reliance on devices and digital content has become paramount, with many only being able to keep up to date with work and school, be entertained and keep in touch with loved ones through digital channels. It will be interesting to see which of these new content behaviours will become the new norm. With more time at home, TV has become a greater source of entertainment for both parents and kids. Platforms that are kid friendly and showing educational content have fared well over this period. From our pre-schooler data we have seen a growth in the parents granting access of free-to-view platforms to their kids, which is 12% more popular from February to April 2020 compared to consumption between November 2019 and January 2020. BBC iPlayer has experienced a 7% growth too, which is particularly strong among parents with 2 kids (15%). When combined with iPlayer Kids, it moves up to be the 2nd most popular platform kids are watching. The boost in iPlayer’s popularity has likely been influenced by the introduction of a ‘child mode’ feature in March which has provided more child friendly categories, giving parents piece of mind that their child is watching content suitable for their age as well as a number of educational videos that have been added. Therefore, TV channels and platforms that want to compete over this time, and indeed going forward, need to make sure they provide a safe environment that parents are happy to leave their children watching alone. Being unable to visit the cinema, we have seen the start of families bringing the cinema experience in-home. The cinema is normally a popular and relatively cheap pastime for many families, with a massive 70% of pre-schoolers (3-5yrs) saying they visited the cinema on a monthly basis over the past 12
months. However, with cinemas having to close their doors the industry has had to rethink. Trolls: World tour unexpectedly became an experiment in a debate around how movies are distributed. This was the first major kids’ film to be released to digital channels instead of the cinema first. Though facing less competition for views, data from our Kids Insights shows the title performed well amongst pre-schoolers with 4% watching the film since its release. This could show a change in the way the industry works, with studios possibly adapting to this new way of releasing films in the long run. Packaging up with popcorn and other items could help enhance the in-home experience and provide sales opportunities, as we know from our data that pre-schoolers want to buy items relating to their favourite characters (31% purchase toys, 15% magazine and 13% stickers). Over lockdown our devices have become lifelines to keep up to date with work, schoolwork, loved ones and helping to keep us entertained when we were unable to go out. TV, tablets, and mobile phones are the top 3 devices parents allow their children to own and this has stayed much the same in lockdown. However, whether out of sheer desperation to keep kids entertained or not having enough devices for everyone, we have seen that parents have become more experimental with the devices they allow their kids to have access to while in lockdown. For instance, over lockdown we have seen that parents are 18% more likely to let their child play on games consoles alone and access to
handheld consoles has risen by 8% showing that parents have turned to video games to help keep their kids entertained in these peculiar times. Moreover, our data shows 41% of households use smart speakers with parents of 2-4s being 7% more likely to have smart speaker during lockdown. Brands are now too experiencing with more devices. For instance, CocaCola have introduced a new Amazon Alexa skill allowing users to redeem a free personalised Coke, delivered to their home. This time has allowed kids access to devices they wouldn’t have been using before lockdown therefore opening up more ways to consume content and we suspect that devices that have helped in these unparalleled times, have gained trust amongst households and will keep popular when we are out of it. With more time at home it is no surprise we have seen many changes to the way families are consuming content. However, it will be interesting which of these adaptions will become more long-term behaviours after all restrictions are lifted and life goes back to normality. This is a brief snapshot of Parents Insights capabilities, but it is clear the attitudes, behaviours and consumption of young parents are changing significantly. We are offering brands an immersive planning meeting to illustrate how data and insights into the world of parenting can help inform advertising, content, licensing, product, marketing, and sales planning. To download a complimentary Parents Insights report please visit www.parentsinsights.com/ nurserytoday.
07/08/2020 10:06
nursery matters JOHN BARKER
Barking Mad This month Pramland’s John Barker takes a look at why now is the time to re-set your clocks to kickstart your business back into life after lockdown.
A
fter a very long 12 weeks of lockdown we all emerged from hibernation like bears slouching out of our caves on the first day of spring. For the next 5 weeks we got run off our feet with appointments, like that freshly emerged bear being chased by a lynx hungry for its first meal for months. Some of us managed to out run that clever Lynx and some of us will have gotten our legs bitten off. There’s a metaphor in that last sentence but for the life of me I can’t think what it is? At least I have the duration of the article to ponder on it. In case you are wondering, I’m writing this article at the end of July and from conversations I’ve had with a few of you it’s starting to feel a little more normal. The mad panic of coming out of lockdown has passed and many of the customers entering your stores will no doubt be exhibiting signs of complacency towards all our Covid 19 procedures. Despite signs all over our store asking people to stay two meters apart they just start “drifting” towards you. Everyone wants to get that close to me, I guess it must be my animal magnetism. Today is the day before the mask rule comes in to effect and that means another rule the general public can ignore. We are Image source pexels.com operating a “No mask – No entry”
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policy, we’ll no doubt get some verbal abuse for it but my attitude has been and will remain, if they aren’t intelligent enough to understand why we are going through all this effort then do we really want them to buy something from us? The new normal (don’t you just hate that expression) has given us a reason to draw a line under where we were and so say where are we going and how do we get there? Maybe point one on the plan should be IQ tests for customers? On a more serious note, the re-birth of the world is truly a fantastic opportunity to reset the clock. It has given us all the chance to make some really sizeable changes for the better. Be it staffing, operational procedures, buying or accounting systems now is an amazing time to start afresh. Consider it a store relaunch with a new, positive, proactive approach to business. The market is looking for an alternative to Mothercare and the market had one all along – us independents! The small number of nationals out there are targeting our customers and we need to ensure we get them first. Climb to nearest mountain and shout as loudly as you can. . . .I AM HERE AND READY TO IMPRESS! None of the nationals can offer these new “homeless” customers a range like we independents offer. Nor can they
birth of On a more serious note, the rertunity the wor ld is truly a fantastic opuspoall the to reset the clock. It has giveneable ch an ges ch ance to make some rea lly siz for the better.
Image source: pexels.com
john@pramland.co.uk
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match us when it comes to the truly personal service. Our experience is unsurpassed and product knowledge is so far removed from that of the larger high street names you could drive the Death Star through the gap! Some industries lend themselves brilliantly to nationals and other perfectly to independents. Look at the wedding dress industry, the personal one-to-one with a local, respected business has been the order of the day for years. Some of you may have picked up on the fact I’m a bit of a geek that’s partial to bit a bit of tabletop adventuring. There’s nothing that brings a bigger smile to my face than going dice to dice against an opponent across the battlefields of Warhammer 40,000. . . . the thought of the next 12 months has me forgetting about plasma fire and Web Portals. All I can think of is how we, both as a business and as an industry can react to recent
events and a shifting market place – And I’m VERY excited for the future. As our order book rapidly refilled after the re-opening (as did all yours too) I felt a disturbance in the force, “as if millions of voices suddenly cried out and were suddenly silenced�. Not because of the destruction of Alderaan, oh no, it was the cries of panic from our suppliers! During lockdown our suppliers managed to keep us stocked up with what we needed, when we needed it – and for that we all say a huge THANK YOU. This was easy when many of the independents weren’t giving them orders. When we all re-opened the sheer level of demand from our customers overwhelmed us all and I for one feel sorry for all the brands that are now firefighting with severe stock issues. What’s compounding the issue further is that customer’s attitudes have shifted too. 4 or 5 weeks ago
The mad panic of coming out of lockdown has passed and many of the customers entering your stores will no doubt be exhibiting signs of complacency towards all our Covid 19 procedures customers accepted stock problems and where happy to say “it’s not your fault, I know it must be difficult�. Unfortunately this has been replaced with a complete lack of understanding regarding the logistical nightmare that Covid-19 caused. I applaud those brands that have been pro-active in their response. Regular communication with stock updates and emails is ensuring we can also ensure we are not setting ourselves up to fail on new orders. The fact
that many brands are now bringing their account managers back off furlough will further improve communication and should help us to further limit issues going forward. So that’s me done, until next month I hope you all stay safe and business continues to boom. . . . .I just remembered I never did think of the metaphor in my bear story, I guess it gives me something to ponder on until next month.
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07/08/2020 09:18
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Image courtesy of Hippychick
The gift of giving Whether the gift is from a grandparent or family friend, gifting in the UK is big business.
W
ho doesn’t like to celebrate the arrival of a new baby, that precious first birthday, christening or special occasion? Gifting in nursery can drive additional footfall in store or traffic to websites. First time parents can have huge wish lists of items they would like to have once their baby is born, which is why the gift category is one that shouldn’t be overlooked. Any gift giver wants their gift to make an impact, they want something that delivers a certain ‘wow’ factor. As with most things a lot lies in the presentation and packaging of a product which can be a key trigger for many when making a purchase. A great gift idea presented badly will st ruggle to succeed, but a great gift idea with great presentation is sure to be taken to the till. We asked Rainbow Design’s Director of Sales, Zara Grindrod, for her thoughts. “A gift that is beautifully presented and combines sentiment with a functional or practical use will always be hugely popular. Our Cuddle Robe and Soft Toy and Muslins and Soft Toy Gift Sets in our Peter Rabbit Once Upon a Time and Guess How Much I Love You collections, both of which are presented in a beautifully illustrated window gift box with ribbon handle, combine all of these elements and have been well received at retail.” We also asked Mary Meyer’s Vice President of Sales, Linda Colson, in her opinion, what makes the perfect baby gift? Linda feels it’s all about understanding the gift giver’s wants. “A gift for a baby or infant will be one that speaks to what the mom or mum loves most. Some only want practical things. Others want things they would not buy for themselves. It’s about knowing the audience.” Are consumers currently looking for gifts that represent added value for money, for example items that will take an infant through various age stages?
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Zara feels this is an area that many now consider when making a gifting purchase stating: “Our infant character collections are created with just that in mind. We develop product that lasts and that parents and babies adore from that first gifting moment and all the way through the ages and stages. There are additional items that are designed specifically for certain stages such as wooden puzzles or pull alongs but all of these items are designed with the aim of it being a treasured friend or a treasured item that will be kept for the next generation.” Talking of wooden toys and puzzles, are gift givers seeking out items that may offer an additional educational element? “Infant toys and gifts that offer a developmental or educational element form an important factor when seeking the perfect gift.” Adds Zara. “For newborns, gifts that offer multiple textures, colours and sounds offer the opportunity to encourage early sensory exploration and aid the development of gross motor skills. Our Tiny and Very Hungry Caterpillar range of developmental toys was specifically created for the newborn to 18 months age group and all feature elements to encourage sensory play. For the younger preschool age sector educational toys such as wooden peg puzzles and alphabetic building blocks provide early input to help develop those vital hand eye coordination and matching skills.” Linda agrees adding “Purposeful product is important to us and is always a reason for a consumer to choose that item. That’s why we signed a license with Baby Einstein
last year. The product was introduced in January; Baby Einstein First Discoveries by Mary Meyer. Each piece engages baby and parent to discover something together. And each one has a tag that lists specific ways to play with that item. Our Taggies line offers functionality as well as being soothing.” Of course, there is also a huge desire for keepsake gifts. “We see a real interest in keepsake gifts,” comments Linda. “For us that means larger, beautiful pieces in luxurious fabrics that will stay in the nursery as room décor for a long time. With baby showers becoming more popular in the UK, lots of people are looking for a WOW shower gift. When everyone is sitting around and gifts are being opened, one that causes people to say things like “how adorable, look how cute, etc.” Our Baby Mats are big hits at Baby Showers.” Baby Showers are now established here in the UK with friends and family gathering to celebrate the imminent arrival of a new addition to a family. “Baby showers are already very much part of the pregnancy phase in the UK and one that a number of our customers particularly target.” Said Zara. “The newer trend we are seeing is the gender reveal parties, with many parents choosing to announce the gender of their unborn child via video or live stream on social media. These are certainly gifting occasions for family and friends that attend.” How important are gender neutral products, is this reflected in the baby gifts category? Zara believes this to be so and as such ensure that as a brand they have gender neutral solutions across their range. “In the times we live in there will always be a need for gender neutral gifts in equal measure to gender specific lines, and we see that across our collections. We have had a great response to our new Miffy Stripes collection launched this spring, that works beautifully as a gender neutral collection. Likewise, our stunning new Signature Peter Rabbit collection that features both Beatrix Potter’s much-loved characters Peter Rabbit and Flopsy Bunny in their traditional blue and pink formats has proved exceptionally successful.” We also asked Zara if consumers are seeking gifts that have eco-friendly credentials? “Creating eco-friendly products is very important to us as a business. There are so many opportunities for businesses to improve their eco credentials and so this is an ongoing path of learning and improvement that we are very engaged in, one initiative we have been doing for some time now is using recycled plastic bottles for stuffing. However being eco-friendly isn’t just about those type of improvements, consumers are demanding more from companies now, they are demanding sustainability and that means products that will last and endure. Designing and creating sustainable products that will be loved and treasured and can be passed down to future generations, not throw away toys or gifts, is core to our ethos and making them eco friendly at the same time is a path we are committed to.” With this being a vast category (ultimately anything could be considered a gift), in nursery prime examples will be bedding, toys, nursery accessories, clothing and footwear through to keepsake items. With grandparents in general tending to be the gift bearers on the larger nursery items, friends will often seek items that have higher perceived value, which can be greatly aided via the packaging and overall presentation. A good gift has to not only look appealing, be good value for money, it also has to have some sort of practical or sentimental value, it also has to have that extra special something to make it stand out from the crowd and persuade those eager gift buyers that this is the gift for them.
very muc h “B ab y sh ow ers are alreadphy ase th e pa rt of th e pregn an cy ber ofin ou r UK an d on e th at a nu m custo mers pa rti cular ly target . ” Z ar a Grind rod , Ra inb ow Designs
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Reach out to your local Mary Meyer agent or contact us at orders@whitepebbleint.com
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Possibly the cutest baby socks in the World! sales@sockacademy.com | 01582 882124 | www.sockacademy.com
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Feeling cuddly?
Exclusive to Hippychick, Nattou ha ve launched something slightly different!
Just landed at Hippychick HQ is the brand new luxurious Tembo Elephant range. The collection consists of high end, 100% cotton cuddly toys with stunning grey and white tones, making them completely gender neutral. The Tembo line features Nattou’s famous toys such as rockers, musicals and mob iles, but using the muted classic colours and 100% fabrics. This is a collection you won’t want to miss. www.hippychick.com
Gift of swaddling You won’t find a more hardworking product than t he humble muslin. From a swaddle to a feeding cover, a light blanket to a feeding cloth, a make-shift bib to a soothing comforter … they will soon become a bigger part of your life than you ever thought possible and as such make a wonderful gift. With the Mother&Baby Organic Cotton 6 pack muslin squares mums can rest easy as they will always have one close to hand to deal with any little accidents. can be used with confidence, knowing they are not and cotton organic These swaddles are certified treated with any nasty chemicals or dyes and are safe for your baby. 0161 702 5062 | sales@cuddleco.co.uk
Wow with this gift Lily llama Baby Mat makes a WOW shower gift. Fresh colours and unique embroidery make this llama special. Luxurious soft plush is combined with waffle-like cream fabric. Durable skid resistant back and a generous size (31x23″) and folds for easy travel. Machine Washable. These baby mats are built to last and are a convenient way to take along a piece of home wherever you go. www.marymeyer.com
Mary had a little lam b
Christening gifts are a popu lar way to celebrate a new beginning.
The traditional design, pristine white colour make this range a perfect gift for boys, girls or surprises. Made of fuzzy, super soft fabr ic, this sweet lamb makes a gre at keepsake gift. Wind up the oversized key to play “Jesus Loves Me”. Sur face washable. www.ma rymeyer.com
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Unique gift set
Lansinoh has created a rang e of new and unique gift sets, designed to provide a fuss-free way to shop for all breastfeeding essentials, from bump to bir th.
Becoming a new mum can feel daunting and searching for the right products, to care for both you and your baby, can sometimes be difficult. The new Lansinoh Firs t Week Essentials Kit contain s everything you need to make those first few magical days of being a mum that little bit easier. The kit contains: HPA Lanolin Cream, 10ml, Milk Storage Bag s, 25 pack, Therapearl 3-in-1 Breast Therapy Pads, Breastmilk Col lector, Disposable Nursing Pads, 60 pack, Breastfeeding Pillow.
www.lansinoh.co.uk
Full of character The Home of Classic Characters, has a multitude of stunning classic character collections steeped with beautiful plush baby toys that make the perfect gift for any early years celebration. Rainbow Designs is the home of many much-loved nursery favourites including Peter Rabbit, Disney’s Winnie the Pooh, Guess How Much I Love You, Miffy, Paddington Bear and The Very Hungry Caterpillar. Each collection offers a beautiful selection of infant gifts including My First Soft Toys, Comforters and Ring Rattles as well as early years developmental toys. Joining the Rainbow family and available this summer is a stunning new range of infant toys, the exquisitely designed Peter Rabbit Signature Collection. The gorgeous range of ‘Forever’ heirloom toys, that has been created to be shared across generations, features two of the most traditional and much-loved children’s literacy characters that evoke nostalgia in parents and gift buyers to share happy memories and traditional values of their own childhood. The Signature Collection features My First soft toys, small soft toys, wooden ring rattles and comfort blankets all created from the soft plush rich tones and styled in the most beautiful, premium quality fabrics and bespoke patterns. The Peter Rabbit Signature Collection offers both contemporary yet traditional styling that will appeal to all generations of gift buyer. 01329 227300 | www.rainbowdesigns.co.uk
All good gifts come in pairs
Sock Academy continues to add the “ahhhhhhh” factor with their baby sock brand, Cucamelon.
These adorable beautifully box ed sets make wonderful gifts for mums and dads with cute sock sets for ages 0-12 months, 1-2 years and 2-4 years. Their enc hanting designs with lovable characters and beautiful colo ur combinations will appeal to parents and children alike. The Mini-Me range of matching baby and adult socks are amo ng Cucamelon’s best-sellers and they are especially proud of win ning UK “Gift of the Year 2020” for the gorgeous Mumm y, Daddy and Me box set, providing a sensational pair of matching socks for both parents and baby too. Jenny Austin, the company’s Produc t Developer says “I love creating the range for Cucamelon, I think they are the cutest baby socks around! We try to keep the colours and designs appeali ng to all adults and children and we were all so honoured and proud to win the Gift of the Year award.” nursery today
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01582 882124 | Sales@ sockacademy.com
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focus MONITORS
Monitoring success Julie Ebrey
Managing Director, Hardenberg&Co
This month Nursery Today had the pleasure to question two key monitor brands to find out their thoughts on how this sector is currently performing.
Karina Scriven Babymoov Are we seeing a rise in monitors that have additional functions? Parents want the ultimate surveillance kit for their babies safety but that can mean differently to different parents. Some want phone connected and some don’t want to run the risk of hacking, but yes in this category the better the technology the better the product. They also want secure portability of the monitor in and out of the house. Do you feel this is a category that might be driven be price? I think the vast majority of parents see the benefit in video monitors and that has become the preferred choice over simple audio monitors. I think with video monitors parents acknowledge that is pays to spend a little more in this category. How important are brand names in this category? Brand names are important but reviews and awards are more important. I feel this is a category that is very large in terms of choice and parents turn to platforms like MadeforMums to hear what parents have to say about different monitors before making the right choice for them. What about innovation, is this a category that continues to look at product development? As new, more secure technology emerges, development in this area will always be moving.
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Is this a product category where dads might be a little more involved in when making the purchasing decision? Where technology is concerned I definitely think dad’s like to be involved with this type of purchase. Are parents looking at monitors that have a level of portability? Wireless yet long lasting connection is very important to a lot of parents for ease, convenience and being able to take on holiday/out of the house too. Babymoov YOO Travel video monitor is a bestseller for this reason. What benefits can retailers expect by stocking this type of product? Baby monitors are seen as essentials to have by the time baby is 5/6 months old as they start to move more and perhaps sleep in their own room. There will always be a need for reliable monitors and the majority of parents do opt for video monitors. Is this a category that is well researched prior to purchase? I think family needs and situations are adapting all the time and so for brands to understand these challenges when developing their own particular monitor technology is very important for relevance and safety of the technology. Baby monitors are becoming more complex electricals and so safety and testing is also very important.
Is this a category that is well researched by the consumer prior to purchase? We know that new parents will always talk to other parents and do their own research online before purchasing, so it is really important that we communicate the benefits of purchasing an Angelcare Baby Movement Monitor in a way that the consumer will understand. And to put it simply when a consumer purchases an Angelcare monitor they will benefit from our 3-in-1 monitor offering which includes movement, video and sound so the consumer will feel complete peace of mind and reassurance that baby is being monitored. Are we seeing a rise in monitors that have additional functions? Angelcare monitors have always been known for our innovative movement sensor pads, we are the original baby movement monitor brand in the industry, so we have been at the forefront of monitoring for many years. What sets us apart is that we know parents simply want to monitor their baby for their own peace of mind and Angelcare allows them to do just this. We are always looking at ways to improve our current features as well as looking at the latest trends and technology for our new monitors. Do you feel this is a category that might be driven be price? Price is a key driver in every category, consumers are much savvier than they used to be, we know that they want the best product for the best price. And our research shows that parents will always research as part of their purchase journey. Is this a product category where dads might be a little more involved in when making the purchasing decision? More than ever dads are getting involved in the purchase process of baby products, and we really see this is the case when it comes to monitors, with the rise of additional features and functions dads love a bit of tech and all our Angelcare monitors offer that. Are parents looking at monitors that have a level of portability? Yes, parents want to know that their baby monitor can be used whilst on holiday or at the grandparents at the weekend. The Angelcare monitors all benefit from not needing an internet connection or an app so they can be used anywhere at any time, we know parents love this versatility and the added bonus is there is not a risk of video hacking which unfortunately can be an occurrence with other brands of monitors.
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Extra features Babymoov’s Award-winning Yoo Moov Video Baby Monitor is a great choice for those looking for a baby monitor that comes with a whole host of extra features. Perfect for those with multiples or children of various ages the Yoo Moov can add up to four additional cameras to allow parents to view all their children on the same monitor or place in different rooms. It comes with a large 4.3” screen, plays 5 lullabies as well as a built-in colour changing nightlight. The Yoo Moov also has a walkie-talkie mode as well as VOX mode (Voice Activation) and a range of 300 metres.
Movement monitored
www.babymoov.co.uk
Angelcare has been supporting parents with monitoring precious little ones whilst they sleep for over 20 years. All Angelcare models of baby monitors include state of the art technology that has been expertly developed and improved over time, top features include wireless SensAsure movement sensor pad technology, non-contact monitoring, one-time installation, crystal clear audio, infrared night vision with digital zoom and pan, touch screen LCD screens and temperature controls alarms. There is the perfect Angelcare Baby Monitor for every family’s needs.
Info@hardenbergco.co.uk | Angelcarebaby.com
3-in-1 baby monitor offering you complete peace of mind
The original Baby Movement Monitor, which tracks the movements of baby whilst they sleep
Wireless Movement Sensor Pad with SENSASURE™ Technology
An alarm will only sound if there have been no movements for 20 seconds
Non-contact monitoring
One-time installation
AC527
3-In-1 SensAsure Baby Movement Monitor with Video & Sound
Internet connection or an app is not needed so there is not a risk of video hacking
For more information about our products contact:
info@hardenbergco.co.uk | www.angelcarebaby.com
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social media ROSS HEWITT
an ag in g R os s H ew itt, M ie an d tP D irec to r of S ec re ia l M ed ia ’. oc S auth or of ‘S avvy ital m arketin g ig d s R os s be gan hi t an d h ad hi s fi rs ca reer in 19 9 8 rsery in dustry fo ra y into th e nu ketin g & as H ea d of M ar C ro ss in S ilver E co m mer ce fo r S ec ret Pie in 2 0 0 8 . H e set up en he lp in g 2 0 10 an d h as be d lo ve d an cl ients get foun d ce . on line ever sin
Take A Bow…
Ross Hewitt takes a step back to reflect on how, as an industry, nursery has pulled together, supported one another and stepped up to the mark to become a hero of retail.
I
am so proud of so many of you right now. Every day I see 5 star Google reviews appearing on nursery store search results. I see customers from some of the brands I work with saying that ‘X retailer has been amazing’ on social media. I see video content from some of you that have never stepped in front of a camera before. I see social media accounts being used really, really well with a heady mix of product, service and, most importantly, passion. What a completely shite year we’ve had so far and what a monumentally incredible, brave and determined response most of the industry has had on the whole. Anecdotally, it would appear that the appointment services a lot of retailers are offering to consumers is working well. Maybe private consultations are the way forward 42
even if life returns to some semblance of normality in the future? The way our independent retailers have leant into this storm and the ingenuity and determination on display has really struck a chord with me and I raise this bottle of Estrella to you. Yes…I’ve rediscovered a love of lager over the last four months, but that’s another story. Some of our brands and distributors have scored highly too. A list of examples includes everyone at DCUK who kept on keeping on right the way through with barely a day’s leave being taken by anyone there. BabyStyle has seen the directors working away in the warehouse and on the phones to make sure a service was offered to retailers. Century Logistics reacted quickly to ensure that warehousing and, most importantly, customer
service facilities remained available to consumers and retailers for some pretty big brands. The list goes on, but I have a word count to stick to! There’s lots of heroes on both sides of the ‘fence’, and maybe this is a good time for everyone to be grateful for the efforts of others and proud of yourselves if you have had to drag yourself out of your usual comfort zone. Maybe now is a good time to pull down those fences that have slowly grown higher between retail and supply? We are in this together. Recent years have seen an insurgence of ‘them vs us’ in the industry, and a lot of small-minded behaviour on display but most of that has been shaken off and sleeves have been rolled up. A handful of trolls have stayed in their caves, but just about everyone else has stepped up. Let’s keep moving in that direction as it makes all of us stronger.
I keep he arin g th e ph ra se ‘w hen th in gs get ba ck to no rm al’ but ‘n orm al’ ha s evolve d an d I don’ t th ink I’m alon e w hen I sa y ‘n orm al’ ha s gone .
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And we need to stay moving forward with this resolve. I keep hearing the phrase ‘when things get back to normal’ but ‘normal’ has evolved and I don’t think I’m alone when I say ‘normal’ has gone. The geek in me keeps hearing that amazing interrogation scene from The Dark Knight where the Joker says to Batman: “Those fools want you gone so they can get back to the way things were. But I know the truth. There’s no going back. You’ve changed things ... Forever.” Like good boy scouts we all need to ‘be prepared’ and accept that ‘normal’ might not be just around the corner…it could be another surprise or challenge that greets us. I hope not, but I’d rather be ready for it. A friend of mine asked how I was getting on recently and I was honestly able to say that I’m fine, whereas a couple of months earlier might have seen a different answer. In early March, if someone had offered me the opportunity to lose nearly half my income but slow the
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hell down for four or five months and take stock of what truly matters in life then I’d have laughed, refused and carried on as usual. But, like everyone else, it got forced on me, and now that I’ve travelled a good way down that track I can honestly say it has been a very cleansing and cathartic period. So let me move you from Batman over to Winnie The Pooh…(I know, ‘bear’ with me!) There is a lot of wisdom in A. A. Milne’s writing and he is a good source of Zen moments for marketing folk. My favourite piece is Pooh’s contemplation on how Christopher Robin used to drag him downstairs behind him, and his head would bump on each and every step. As far as Pooh knew, that was the only way you could go down the stairs… “…but sometimes he feels that there really is another way, if only he could stop bumping for a moment and think of it.” The bumping did stop, and for lots of us ‘the way things were’ paused for a good length of time and we
M y favou rite pi ece is Poo h’s conte mp lat ion on ho w Ch ristoph er Robin used ag him do w nsta irs be hintod dr , an d his he ad w ould bu mp him ea ch an d every step. As far asonPoo , th at w as th e on ly w ay yohukncoew go do w n th e sta irs … uld …but som eti mes he fee ls th at th ere rea lly is anoth er wa y, if on ly he could stop bu mp ing for a mo ment and th ink of it.
had to be creative and think differently. Some of us actually had a rest; a proper rest for the first time in years and spent meaningful time with family instead of just coexisting within a space. Some of us remembered to be grateful for every customer and stop taking them for granted, even if they were a bit irritating. All of us have had time to think. Yes, it’s been a shite year, but it will all be for nothing if we take nothing from this. Forget the old ways if they made you unhappy and embrace the new behaviours
that are working for you now. If it feels good, do it…you and your business may well be better for it. Finally, remember the industry peers that stood with you and hug them the next time it is safe to do so as hopefully some of that thinking time can be reserved for a moment of gratitude for those that have held their hand out to you this year. You will probably find out it is the same hands that have always been there for you, but maybe now you’ve got time to realise that. Be well, be you and good luck!
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Chic changing Stroller brand JUNIORJONES’ recent impact on the nursery trade is not just down to their range of head-turning strollers. There is also a collection of stylish, practical accessories and changing bags to complement their range. The ‘JESSIE’ is a chic, handbag style changing bag which is available in six colours to co-ordinate with their range of strollers. The large, practical ‘Amy’ can be carried or worn as a backpack and is available in three colours and the ‘Ivy’ is a black, unisex, backpack style changing bag. All the JUNIORJONES changing bags come complete with a padded changing mattress, multiple storage compartments, thermal bottle pockets and secure pockets for personal items like mobile phones, keys etc. JUNIORJONES also have designed a handy ‘Essentials Pouch’ which can be added to any bag, it comes complete with a thermal bottle bag, wet bag and padded changing mattress. sales@juniorjones.com | www.juniorjones.com
focus CHANGING BAGS
All Change Looking for changing bags? Check out these great solutions which are available now!
Get organised Who knew Hippychick just launched a range of DOOKY changing bags? The brand new range of stylish, practical and very luxurious changing bags that every Mum and Dad needs in their life is available exclusively from Hippychick now. There are four styles to choose from ranging from a large backpack, a 2-in-1 bag, a shoulder bag and even a simple buggy organiser. The grey mélange fabric is extra accentuated by the silver coloured zippers. Lightweight, water-resistant and simple to clean with a damp cloth. www.hippychick.com
On the go changing For on the go the parents, then why not check out Red Kite’s Clifton Rucksack and their Bristol Changing bag. The fabulous Clifton Rucksack carries all of your travel needs, so when you are out and about and, on the go, rest assured this bag has you covered for all your travels to come and the rucksack design means your hands are free. Great fabrics and features and an amazing value. As for their Bristol Changing Bag, this bag is a practical and contemporary solution to carry all of your baby’s necessities, featuring a whole host of useful features, such as a padded shoulder strap, bottle pockets, foldable changing mat and more all wrapped up in this fashionable and modern design. 01454 326 555 | www.redkitebaby.co.uk
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talking shop We catch up with independent nursery retailers to find out how they coped during lockdown and business moving forward.
Terri Hall
LISTERS BABYSHOP As a retailer, how are you currently promoting to your store? We are trying to reach as many people as possible through Instagram, Facebook and Facebook boosts. During lockdown I have kept up the momentum by posting as much as possible and advertising the fact we could still take orders over the phone and we were ‘closed but open’. This worked as my mobile never stopped ringing for 13 weeks! Are you currently seeing an increase in demand for either a particular product or within a product category? I have seen an increase over all major brands especially Silver Cross, BabyStyle, iCandy and Icklebubba. I have managed to get all the new launches that happened over lockdown into store before we re-opened. Maxi Cosi car seats have still been strong and their new home range has been flying out the door for pre-orders. I have seen a massive increase in accessories and have had to re-stock a few times in a number of weeks. Things that didn’t seem to move quickly before have now been selling out.
Have you altered any aspect of your business during lockdown that has worked for you that you will keep in place? I discovered I can do a lot more from home than I thought possible and have found customers are still quite happy to order over the telephone, Facebook or even email. I will carry this on moving forward as this is still quite an unsure time and customers are still nervous about venturing out. I have found an increase of customers wanting to shop local by any means. How are you currently managing visitors to your store? We started with appointments only, this made customers and staff feel safe. We are still running appointments and will continue to do so. We have now been taking walk-ins but appointments take priority and customers like this. We are like anywhere else we can only have a small amount of people in store at any one time and customers are happy to wait. We are a destination store so waiting doesn’t happen very often.
Darran Neal
LITTLE GEMS BABY STORE As a retailer, how are you currently promoting to your stores?
paramount, therefore, we shall be keeping this in place with extra staff being taken on in both shops.
With the second new shop opening during the lockdown, we are advertising in our local hospital via TV in the waiting room of the antenatal clinics. This has proven very successful and is working to our advantage with such a large hospital in Nuneaton, Walsall and surrounding areas. The use of social media is also proving very successful . We as a company decided to give all hospital workers 10% off not just through the lockdown and this will be continued.
Do you feel you have received adequate support from your suppliers?
Have you altered any aspect of your business during lockdown that has worked for you that you will keep in place? With the demise of Mothercare and John Lewis in Tamworth, our store is just 8 miles from Tamworth so this has clear advantages also with free parking being a vast plus. During the lockdown period both landlines were transferred to our mobiles and we found this has shown the customer we are always at the end of the phone for them to contact during this very difficult period the country has faced. Cannock shop was open Tuesday to Sunday, however we have found Thursday to Sunday by appointment has been hugely successful with only a handful of walk-ins being advised. Our general advise is f the shop already has customers, they should book to help and 95% of the time this has proven fruitful with customers understanding the most difficult circumstances and their safety being
The majority of suppliers have been excellent with the odd supplier being really behind with deliveries: Andy Crane (BabyStyle) and their agent Georgina have been very supportive and shown they are always at the end of the phone and will help wherever possible. Phil Beck from Silver Cross again has been very helpful and supportive during the opening of our new store and ensuring the stock was readily available. Cybex have been excellent when delivering the Car Seats required with only a few set backs. Last but not least we must not forget Paul and team Mee-go who have also gone above and beyond when the stock has been required with no late deliveries. We would also like to mention Agent to the Industry Rob Allen, who we think the industry would agree is always at the end of the phone with whatever issue or problem you may have and will always try and help in any way possible or provide information which could help. We would like to thank all the Independent Nursery Industry for being able to help customers through this difficult time the Country and in fact the World which has suffered at the hands of Covid 19 and hopefully may this support continue and the Industry can pull together and help each other when the need arises. May we wish everybody their success in the future and stay safe.
Andrew Hammond 123ABC UK LTD
As a retailer, how are you currently promoting to your store? At the moment we are using social media to promote all three stores and in the last five weeks we have started again using local radio and local newspapers. We will also be increasing our radio advertising through the winter season as this is working very well for us. Are you currently seeing an increase in demand for either a particular product or within a product category? Since we re-opened I must say sales of wheeled goods have far exceeded our expectations but it is car seats that is the hero category with a continued big demand for rotating car seats, and nursery furniture is also ahead of expectations. Have you altered any aspect of your business during lockdown that has worked for you that you will keep in place? We did use an appointment system for the first two weeks since opening from lockdown but it is now business as usual so we have not tinkered with any other parts of the business with all staff also back in full time and we have added a new member of the team to look after social media on a part time basis to start with. How are you currently managing visitors to your store? As our stores are reasonable in size we have had no problems in managing visitors although we have a store by store capacity limit which is monitored by the senior team leader but there seems to be plenty room for all customers and they adhere to our social distancing policy’s which are displayed throughout the stores. Do you feel you have received adequate support from your suppliers? Throughout the lockdown period I must say our suppliers have been first class with communication and deliveries and some have even launched new products and of course the new “zoom showrooms” have been great for us to see new products from brands like Silver Cross and Cybex which has been great.
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07/08/2020 09:30
new!
Sponsored by
Putty in your hands If butter were a fabric, it would be Putty.
of Impossibly soft and lush, these Putty pals pack a whole lot ous, Luxuri hug. can kids size a into g soothin and calm textured fabric, combined with understated designs appeals to today’s modern Mums. Slate Blue Elephant is 12” tall with touches of white accents. Coral Panda adds a hot new color to a traditional favorite. 12” tall
www.marymeyer.com
Perfect nest New from Babymoov is the Lovenest Natural Care. The first naturally anti-bacterial anatomical head cushion for baby that’s made with an organic eco-friendly cotton material with copper thread woven into the mesh that has anti-bacterial properties. Created with parents and paediatricians this supportive pillow comfortably and safely helps evenly distribute pressure on the baby’s head to prevent flat head syndrome. Suitable for ages 0-3 months of age.
www.babymoov.com
ing 3pc Happy dream e Aylesbury Ash th h it w te le p m is co nd changer
a ery drawer dresser The dream nurs 3 , d e b t co a g cludin furniture set, in sitions and can ble wardrobe. with 3 mattress po and 2 door dou 5 years, designed e. from birth to for years to com t bed is suitable n’t co ry bu les Ay e ler bed to be used Th dd runners so you do to er d aw an dr d be se y clo da fta so t to in en sil a rm d th fo sed an easily trans designed wi everything organi changer has been drawers to keep us io ac The dresser and sp e re th s beauty. Include nging rails to disturb sleeping s 2 removable ha n. ha tio it , sta es ng ng gi hi an se silent soft clo removable ch y shelving space. robe also features drawer and hand ge ra sto The double ward ep de a , ll-size wardrobe convert into a fu st. re, designed to la ca to Designed
0161 702 5062 co.co.uk sales@cuddle
New Products.indd 1
07/08/2020 10:03
Lightweight trav el Cybex has
released the all-new Melio Carbon – the lig stroller in the Cybex po htest rtfolio to date.
Whilst often seen in the motorsport and civil eng ineering world, carbon pushchairs thanks to its fibre is also the perfect maximum strength, du material for rability, stability and ligh Weighing just 5.9kg, the t weight. Melio Carbon offers pa rents a fully functional been designed for fast and convenient pushcha paced urban life. With ir that has one hand, the stroller can self-standing package, recline to full-flat positi making it a dream to pic on and into a k up and carry, and eas as on the underground, y to stow away in crowd on trains or in bustling ed spaces such cafés. The stroller is a 4-in-1 travel system which tak es a child from birth single frame. The fra up to three years with me is compatible with just one the Melio Cot, Cybe x’s range of award-w inning infant car seats and the snug Co coon S. Available in the slick ‘D eep Black’ colourway, the stroller features ultra-soft breath able fabrics and a rem ovable comfort inlay, ensuring the baby travels in luxurious com fort without compromise.
www.cybex-online.co
m
Classic entertainment
Animal magic Do you want to add a trendy jungle atmosphere in the nursery? Then take a look at these Childhome standing animals! Children will undoubtedly be amazed when they discover these giant stuffed animals. These friendly giants have a super soft fur. Giraffes or elephants: small animal lovers will immediately feel like they are in the jungle! The soft cuddly toys also look great as decorations in the nursery. Moreover, they are loyal friends who are always ready to play!
With parents desperat e to keep their little ones enterta ined at home, a huge variety of new toys from Classic World ar rived just in time! Wi
th everything ranging from a brand new ultim ate activity box (that’s like nothing you’ve ever see n) to a beautifully designed cla ssic pull train, and eve n a little toaster set to complete the perfect kitchen set up – there is something for everyone.
www.hippychick.com
Sponsored by
0161 702 5062 sales@cuddleco.co.uk
The brand that parents trust www.clippasafe.co.uk New Products.indd 2
07/08/2020 10:03
BPA notice board Get 24/7 business support from legal advisers Lawyers are predicting that one in 10 SMEs are likely to collapse post lockdown and the reality of this is that difficult decisions and steps need to be made to protect for the future. Many major high street names have announced drastic store closures – although some have suggested that these plans were already in place prior to the pandemic – highlighting that no business is immune to the effects of coronavirus. With the sudden uptake in online sales, it is more important than ever for businesses to focus on ensuring their websites are up-to-date and equipped for online sales and enquiries. Also, workforce needs to adapt accordingly, possibly hiring more
warehouse staff and delivery drivers and re-skilling those whose jobs are now at risk from store closures. It is important for all businesses, big and small, to see beyond the current climate, identifying early warning signs and taking action. Baby Products Association members have FREE access to Quest Business Support – offering 24-hour helplines on all aspects of business from HR and legal issues, to health and safety and tax advice. If you are a member, login to your account on the website at www.b-p-a.org and check out Membership Benefits for more information.
Robert Anslow M anaging Director
If you r company is a me mb er of the Bab y Pro duc ts Ass ocia tion and you are not cur rently receivin g me mb ers ’ e-bulletins wit h industry upd ates , but would like to, ple ase em ail juli e@ b-p -a. org wh o will add you to the databa se.
www.thebpa.eu 48
CEN publishes free workshop agreement on community face coverings In light of the evolving coronavirus situation, after an urgent request from the European Commission, the European Committee for Standardization has developed a new CEN Workshop Agreement on community face coverings which is available for free download. The guide gives minimum requirements for the design, production and performance assessment of community face coverings intended for consumers, single or reusable. In most European countries, community masks, which are often not included in the scope of personal protective equipment (PPE) and medical devices regulations, have become a fundamental element of national strategies guiding the gradual lifting of the confinement measures in place. For this reason, the European Commission has identified the urgent need for a harmonised and consistent degree of safety in community face coverings. This exceptional decision reflects CEN and its members’ commitment and determination to continue supporting the necessary efforts in fighting the COVID-19 pandemic and follows its decision to make the document freely available. It can be downloaded from the Baby Products Association’s website at www.b-p-a.org
Image source: pexels.com
Participate in CBME Shanghai CBME Shanghai has been postponed to 10-12 October 2020 and whilst representatives from the Baby Products Association will be unable to attend, it is still organising its annual UK Pavilion at the show. Simon Anslow, UK Pavilion organiser, explains: “We already have a handful of companies signed up for CBME and we are able to help organise stand representation for companies who wish to participate but can’t attend themselves in person. There are TAP grants available for the show which will help contribute towards this.” CBME is the world’s largest baby trade show with last year’s figures boasting 3,397 exhibitors, 4,575 brands and 108,067 trade buyers. More information can be found on the Association’s website at www.b-p-a.org under ‘Trade Shows’ or contact Simon directly at simon@harrogatefair.com
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BPA Notice Board.indd 1
07/08/2020 09:43
New technical committee formed It has recently been agreed that a new ISO Technical Committee will be formed, developing a range of international safety standards for childcare products for children up to four years of age. Priority will be given to developing safety standards for the following products: ■ Wheeled transportation: stroller, carry cot / bassinet, jogger stroller, child seats for cycles ■ Seating and body care: swings / rocking chairs, cradles, bath aids / infant bath seats /infant bath tubs, baby bouncers / toddler rockers, table mounted seats / portable hook-on chairs, booster seats, changing tables ■ Protection and baby carriers: safety barriers, baby carriers, walker/infant walker, stationary activity centres ■ Feeding drinking: feeding bottles / baby-feeding bottles, soothers, cutlery and feeding utensils, soother holders These standards will define performance-based safety requirements established according to the risks to be mitigated. For instance, in order to control the risk of finger entrapment, requirements will be defined for the gaps and openings based on anthropometric data. The standards will define test methods, relying as far as possible on existing methods already in use in other sectors (e.g. toys, furniture). The development of an ISO Standard on general terminology will also be considered. The main stakeholders are manufacturers, distributors, laboratories and certification bodies, purchasers, children and public authorities. AFNOR, on behalf of Europe (which in standardisation still includes the UK) will chair these meetings for the first two years and perform the duties of the secretariat. Consequently, the development of International standards, thanks to the application of ISO’s global relevance policy, is not only expected to raise the level of safety for childcare articles worldwide but also to lower the costs incurred by the diversity in the national and regional provisions. Funding for the formation and work of this Committee comes in part from the European Nursery Products Confederation (ENPC) of which the Baby Products Association is an active member.
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Italy reaches ‘alarmingly’ low birth rate Last year, Italy recorded the lowest number of births since the country was unified in 1861 according to the country’s national statistics office. With only 440,000 children born – less than half the number of Italians that died, the population is both steadily ageing and shrinking. Almost 23 per cent of Italians are now aged over 65 and the problem is compounded by rising emigration as young people are choosing to escape the country’s economic problems. 160,000 left Italy last year, the highest level since the early 1980s. Italy’s fertility rate has actually risen slightly from the trough of 1.19 children per woman in the early 1990s in wake of the brutal recession and helped by immigrant mothers who statistically have a greater number of children than those born in Italy pushing the national average to 1.32. Italian politician Matteo Salvini, believes that Italy is a country facing extinction and wrote in a foreword to The Empty Cradle of Civilisation (a book on Italian demography) stating: “A country that does not have children, does not have a future.”
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nursery today
BPA Notice Board.indd 2
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07/08/2020 09:43
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Eco y l d n e i r F
new!
The rise of the ethical consumer We are living in a time where 49% of consumers, under the age of 24, avoided a product or service due to its negative environmental impact in the last year! Trusted UK brand Close have been at the forefront of sustainable parenting choices for over 15 years. In 2020 they are continuing to lead the way through innovation, with the introduction of some truly great low impact materials and new products. In April Close introduced a first for the brand and reusables, with their ‘greenest’ bio laminate Pop-in. This clever material uses up to 46% less non-renewable energy and produces up to 48% less emissions! This is just one of their swops for sustainability. They now also use low impact RPET made from recycled plastic water bottles across their range.
Skip to the loo For most parents, public loos will be out of the question this summer and indeed many will be closed anyway. So, what’s the alternative? Tron is a pop-up disposable potty and will be your most treasured travel companion this year. Prior to use, Tron will fit discreetly into the deepest recesses of your handbag. Yet when you pop it up (which takes seconds), Tron is sturdy enough to take weights of up to 30kgs. Once it’s been used, simply fold it up and put it in the bin. And no need to worry about your carbon footprint either. Tron is 100% biodegradable.
claire@closeparent.com
www.hippychick.com
Naturally breathable Mattresses which are “Pure & Organic” naturally breathable, naturally hypo-allergenic and 100% free from chemicals. The Mother&Baby Organic Gold mattress lets you pass the kindness of nature over to your new baby. At Mother&Baby they have combined all their experience with the purest of natural fibres to create the Pure and Organic Gold Mattress. It is dual-sided for longevity and support as your baby develops and grows, and provides a combination of natural herringbone cotton, natural coir, pocket springs, natural latex and pure lambswool to give you peace of mind and a good night’s sleep. 0161 702 5062
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nursery today
Eco New Products.indd 1
07/08/2020 13:07
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