e-Commerce ETOPIA
Growing into Amazon with an
Amazon Mindset The Amazon Mindset – what is it exactly? Well here at Etopia it’s kind of our “X-Factor”.
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Etopia’s Managing Director, Asha Bhalsod
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nursery today
aving an Amazon Mindset allows you to create digital transformation within your business and grow into the e-Commerce space whilst adapting existing processes to best realise fast-tracked growth. It’s knowing where, when, what and who to push with all things concerning Amazon. Speaking of growth – let’s deep dive European Expansion, hacking growth and world domination for your brand.
the differential in cost bases. Post Brexit, logistics and business admin has seen substantial change – as the industry adapts so do our ways of working. In the last quarter of 2021 Amazon trialled the re-opening of it’s European Fulfilment Network (EFN), re-opening opportunity for many of us. So, when creating the commercial proposition, here are some costs for factor in.
and often prefaced with ‘I’m not an expert but…’ Just as logistics vary by route to market, so does taxation. One thing is for sure, you need a VAT registration number in Europe with a valid EORI number alongside this. Taxation in Europe can be a minefield depending on multiple factors but it’s important to get expert advice here as the scope can vary for each business.
Expanding into Europe
Logistics There are many ways that you can send stock into Amazon EU territories, however each route delivers its own complexities with logistics. Direct Import, EU 3PLs, EU5s, EU8s and even the question of Seller Central vs Vendor Central, it can all feel so confusing. The main thing to note is that no matter which route you take – your business and products need to be compliant to EU regulations. If you’re already selling into Europe, then you’ll most likely be familiar with EC Reps and EORI numbers. However, if you need a tailormade expert entry plan, Etopia can provide a professional opinion on which route is best for your business.
Let’s be honest – we have all ‘Google Translated’ product names from Amazon EU counterpart sites. However, when it comes to content creation, Google cannot be a reliable source. With nuance coming from syntax, sentence structure and prepositions – there is a wide scope for error. Use a professional translation agency to ensure you have confidence in what the customer is reading. Afterall, the number one rule of Amazon is that Content is King! The top tip here is to build this into your costings from day one.
It’s often said that expanding into Europe is just a click of a button on Amazon. However, as the experts we’re here to bust that myth. In a time where many established brands have maxed out on their organic Amazon growth, UK businesses are now fighting for incremental revenue and profit. It can be tempting to press that mythical EU Launch Button to find such revenue, but the reality is very different. If you’re currently trading with EU based businesses, a lot of the heavy lifting may already be done. However, as with any new market entries, you may come up against some blockers. Enter Etopia Consultancy. The most important thing to take into consideration when launching in the EU is
Taxation VAT legislation is everyone’s favourite topic
Translations
Marketing Strategy Before rushing into carbon copying your UK campaigns – wait a minute and weight out your marketing budget based on your brand presence in each market. If you’re only spending 20% of your budget on
