interview
GREEN SHEEP GROUP
Loved by parents Nursery Today had the pleasure to catch up with the Green Sheep Group’s Operations Director, Rosie Pritchard as she celebrates 10 years with this innovative company. Here we take a look at how the business has grown from a fledgling company to become one of the leading nursery brands that has been loved by parents since 2006. Congratulations on celebrating your tenth anniversary at Green Sheep Group, can you tell us about when you first joined the business? Joining the team (Mark and Paul were the team), I joined people with true entrepreneurial mindsets, 1000 ideas and not enough time! It was in my first year that SnüzPod really came to life, driving up and down the country meeting all the independent retailers. Doing this with a product no one knew they needed, I had to very quickly learn what was important to retailers, who are the experts. We very quickly recognised the success SnüzPod was going to have with the backing of the industry. From then on, we haven’t stopped learning, investing, designing and recruiting, with an ever-growing team of 50 today. 28
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Being involved in many aspects of the business, you were the first internally promoted team member to make Directorship in 2015. Having overseen £millions in turnover growth as Commercial Director and more recently overseeing new Industry leading standards of warehousing as Operations director. What did this mean to you and what are you looking forward to in the future? It was an incredibly proud moment being promoted to Director, I’ve been on such an incredible journey with Green Sheep Group. Over my 10 years I’ve spent time in different disciplines of the business, overseeing many different projects. No matter the department everyone in our team has the same focus and
desire to drive for success which underpinned our growth. The future looks very exciting, the vision of where we want to be in the next 10 years is clear and it sees the business going to the next level… but I can’t give away too much! To help us achieve our goals we’ve recently strengthened our sales management team both in the UK and internationally as we continue to expand our geographical reach. We also have three very exciting new product launches that we can’t wait for the world to see.
What do you feel has been the businesses largest achievement since starting back in 2012? Seeing Green Sheep Group establish itself as a truly market leading
premium baby nursery business. This has been our ambition and goal from the start. Now, when I read reports naming GSG as one of the most investable companies, or among the fastest growth companies within industry, it makes me stop for a second! Taking a minute to look at the established names in the industry we now sit alongside creates a huge depth of pride and achievement. When we see both The Little Green Sheep and Snüz listed with some of the most prestigious retailers in Europe, it’s truly remarkable to see how far we have come since my first day.
Over the years, what has been your personal highlight? I’ve had many great highlights, from my
