New Look for ‘Best Buy’ Bibado

No.1 Coverall Bib brand, Bibado, gears up for Kind + Jugend by unveiling a stunning new Scandi aesthetic for its award-winning weaning range with a brand overhaul to match.

In addition to six new muted pastel prints for the best-selling Coverall Bib, the brand is showcasing its updated colour-matched Handi Cutlery and the category-innovating Dippit in three mix-and-match colours - mist, fawn and blush.

Head of Product, Kate Simcoe says of the new range, “Modern parents value design just as much as they do performance and reliability. Our current award-winning range has served our mealtime adventurers well for several years, but there’s been a noticeable shift towards a more Scandi aesthetic across the nursery sector. We’re simply responding to that customer demand with a fresh perspective on our much-loved products.”

Bibs Fit For a King

Bibado’s new aesthetic comes off the back of a stellar year of award wins and further international expansion. Earlier this year, joint founder Rachel Wood visited Buckingham Palace to collect an inaugural King’s Enterprise Award for Innovationone of only 47 UK companies to receive the accolade. Loved by Parents also recognised the gamechanging Coverall Bib in its special category, Best Buy Product Of The Year Award 2023.

Despite a number of challenger brands entering the sector, Bibado remains at the forefront of the category with its patented-strap bib, the choice of 1 in 6 families in the UK. A developmentally-led ethos centred around product innovation and early years foundational feeding skills continues to drive the brand and its annual new product development.

New Tableware

In addition to a new colour palette for cutlery and brand-new bib prints, Bibado will launch the first in a long line of much-anticipated tableware and complementary weaning products, making the brand a natural go-to for complete mealtime solutions.

First up is a giftable mealtime box set comprising a neutral Forest Friends Coverall Bib with matching

Hall: 11.2, Stand: C021 attachable ‘no-drop’ Handi Cutlery and the dualended Dippit in new colourway, fawn. A supersuction FSC-certified Bamboo divider plate is paired with a matching bowl, engineered to support scooping and self-feeding. A silicone Sippit cup joins the dinner party, offering mealtime explorers their first open training cup. The 6-piece set is presented in a premium keepsake box, providing retailers a timely Christmas gift option for parents embarking on their weaning adventures. John Lewis, Next and a key group of independent stores will be among the first to stock the boxed starter kit, set to top baby shower and newborn gift lists.

The Sippit silicone cup will also be available in the brand’s core new Scandi colour palette of mist, fawn and blush and sold in packs of two.

Magical Mealtimes

A complete brand overhaul accompanies the newly launched products with updated packaging and a fresh look for the website. Head of Marketing, Claire Green, says of the relaunch, “We’re a household name when it comes to helping parents clean up on a daily basis. We’ve been so busy building the brand in the last 8 years, but the time was right for our own freshen-up!”

Creative agency Hill Langdell designed the new look logo to match Bibado’s move to trend-led, Scandi designs and colour palettes. The dynamic composition of the familiar Bibado letters communicates the excitement and energy around the brand and the magical mealtime experiences that they create. Feeding Curiosity remains at the heart of the brand’s philosophy - an approach that encourages nurturing innate curiosity to accelerate learning and development and prevent picky eating.

Kirk McVeigh, Sales Manager, says, “The sector is continually evolving, and there’s high consumer demand for aesthetically pleasing, premium products. We’re proud to offer the best of Scandi designs across a curated range of the best weaning products that look as good as they perform.” www.bibado.co.uk

Bibado will be unveiling its new products and brand at Kind + Jugend. Visit them at Stand C021, Hall 11.2.

Visit Enesco to view an array of licensed baby giftware

Hall: 10.1, Stand: E029

One of the Leading contemporary gift suppliers

Enesco are delighted to be exhibiting for the second consecutive year at Kind + Jugend.

Enesco will be howcasing their impressive collection of licensed mother and baby gifting.

Included are their multi-award winning Peter Rabbit Baby collection, with offerings from both Peter and Flopsy , Disney Baby and , more recently, Scion Living Baby, a finalist at the recent Gift of the Year awards.

Something for everyone, key items include changing bags, changing mats, hooded towels, bibs soft toys, bibs and more.

Tel: +44 (0) 1228 404022 uksales@enesco.co.uk | www.enesco.co.uk