2 minute read
supplier snapshot Damon Marriott
HEAD OF PRODUCT MANAGEMENT, JOIE
As an exhibitor at K&J this year, what will you have on display?
We’ll have a large array of products from each section of our range, including car seats, pushchairs, home goods and carriers. We always like to make sure there is something on offer for everyone.
Kirk McVeigh
SALES MANAGER, BIBADO
As an exhibitor at K&J this year, what will you have on display?
This year we’ll be showcasing a complete weaning range from teething to tableware and our hero product, the Coverall Weaning Bib.
Will you be using this event to showcase any new product launches?
Bibado is excited to be unveiling a new look for the brand at K&J 2023. This will be the first public reveal of the modernised logo with a Scandi-inspired colour palette to match.
We’ll also be exhibiting a raft of new prints across our hero product, the Coverall Weaning Bib, with a new complementary colour palette for our ‘no-drop’ Handi Cutlery and Multi-Stage Weaning Spoon & Dipper in one, the Dippit. In addition, we’ll be celebrating the brand’s first foray into tableware with the launch of a NEW Bamboo Tableware range designed to match our award-winning coverall designs/ characters.
What type of visitors are you hoping to attract to your stand this year?
We’ll look forward to welcoming existing customers and showcasing our newly refreshed brand and an exciting raft of NPD with potential customers. Bibado already enjoys a global footprint, but we’re keen to talk to representatives from even more territories to increase reach and exposure for our multi-award-winning weaning products.
Would you say this is a great trend-spotting event for those who attend?
K&J is a proven platform to showcase new launch activity in the sector. This naturally leads to a trend-led approach as brands reveal plans for current AW lines and SS24. In our experience, it’s not only an exhibition to showcase but an opportunity to discover developments and innovation in the sector as a whole. To this end, it offers huge value for visitors wanting to explore current and emerging trends.
Will you be running any show-only offers or running events on your stand that you would like to share with our readers?
We’ll be offering demonstrations on our products’ key features throughout the show, along with samples from visitors to take away and review. In return, this is a great opportunity to gather feedback for future improvements and to gain valuable insight into international weaning culture/trends. This is instrumental in helping to develop our marketing strategies when launching our new lines later in the year (early 2024).
Will you be using this event to showcase any new product launches? Yes, but we don’t want to spoil any surprises – so mum’s the word. There will be plenty to see that will be certain to appeal to the Joie fans.
I’m sure we’re not the only ones who will be coy on this leading up to the event, so you’ll have to come and see for yourselves!
What type of visitors are you hoping to attract to your stand this year?
As I said, we really do have something available for everyone. At Joie, we really pride ourselves in our ability to cover many different types of products, but just as importantly covering multiple price points on most if not all products we sell.
We’re looking forward to welcoming new faces as well as our loyal and valued regularsin short, we hope to attract everyone to our stand.
Would you say this is a great trend spotting event for those who attend?
With so many different brands attending it’s almost a guarantee that we’ll see new innovations and many future trends, be that feature, functionality, safety, or fashion related. It really does act as a boiling pot for new ideas and offers a glimpse into the future Will you be running any show only offers or running events on your stand that you would like to share with our readers?
Well that would be telling, wouldn’t it!