Food for thought

There are many parental concerns about infant feeding and weaning, more so when ensuring a smooth transition from breast or formula milk to solid foods. As an industry we are fortunate that we continually see the emergence of cutting-edge nursery products which provide the perfect tools that simplify this process for parents.

Infant feeding and weaning may continue to evoke parental anxieties, but the modern era has ushered in a new wave of innovative nursery products that address many parental concerns head-on. From anti-colic bottles to self-feeding utensils, these advancements provide practical solutions while offering nursery retailers a unique opportunity to stand out in a competitive market. By staying abreast of the latest developments and fostering a strong online and offline presence, retailers can effectively drive footfall and establish themselves as indispensable partners in the parenting journey.

Scratch resistant

Lansinoh’s glass feeding bottles are scratch resistant, durable and offer parents a sustainable option for bottle feeding their babies.

Crafted from premium heat and thermal shock-resistant glass, they are designed to provide parents with a comfortable hold while feeding their little one. Each bottle comes complete with the innovative Lansinoh NaturalWave teat - clinically proven to reduce nipple confusion and allow baby to control the milk flow and enjoy a comfortable feed.

Backed by more than 50 years of research, Lansinoh’s NaturalWave Teat is designed to encourage the same peristaltic tongue movements babies use at the breast - reducing nipple confusion and ensuring good oral development is maintained. The unique NaturalWave design enables a wider latch-on, similar to a baby’s natural latch and with a super soft and flexible design, the silicone teat allows baby to control the milk flow with ease.

www.lansinoh.co.uk