Baby’s natural friend

Natural rubber teething toys that entertain, settle and soothe. Cloud and Cuckoo offer effective solutions to the abundance of plastic toys on the market. Their best seller ‘My Friend Goo’ has a unique ‘dummy shaped’ tail feature providing comfort that settles and soothes babies to sleep. Unlike a dummy, babies explore the toy through sensory play which develops oral and fine motor skills. This helps with a range of future milestones including weaning, drawing, writing and speech development. The soft rubber is more pleasant to chew and free from plastic and harmful chemicals.

Cloud and Cuckoo noticed an increase in sales as parents started buying their teething toys as gifts for other parents. Not only an ideal gift for any baby, who can be entertained and soothed by the teether, they also give parents a bit of breathing space. In response to popular demand they expanded their range and packaging options creating beautiful sets for the gift market. www.cloudandcuckoo.com

Amphibian fun!

These on-trend Taggies Crinkies www.marymeyer.com

Axolotls keep curious babies engaged with ribbed fabric, a crinkle, rattle, and signature ribbons.

The Taggies Axolotl Crinkie is the perfect toy for babies and toddlers! Crafted in a bright aqua or Salamander pink crinkly material, babies can explore the colourful tags and the popular axolotl animal design. The convenient size allows it to easily hang on a carseat or stroller as a source of entertainment.

Soft to the touch

The Treetops collection from Silvercloud has been specially designed to help you create an individual themed nursery, using 100% cotton with soft-touch fabrics, it features adorable forest animal friends in a gentle, unisex colour palette.

Discover a matching 3 piece bedding set, sleeping bag, changing mat and cosy hooded cuddle robes, along with beautifully packaged knitted blankets that make perfect baby shower gifts.

The Treetops collection was exclusively designed in the UK with love.

Silvercloud is the bedding brand of East Coast Nursery: a family-run business for over 60 years, supplying award-winning products for babies.

Tel: 01692 408802

Email: nursery@east-coast.co.uk www.eastcoastnursery.co.uk by

Their sensory muslins make the perfect new baby gift - combining the science of sight with the versatility of a muslin. Tied to a car seat, over the shoulder for a feed or used to play peekaboo, babies adore staring at the captivating designs whilst parents benefit from a moment of calm. Super-soft GOTS certified organic cotton in stylish box packaging. The perfect baby gift.

Available in Animal, Plant, Drawing & Sky print designs. www.ettaloves.com