e-Commerce ETOPIA
The Power of
Prime Day Consumers see Prime Day as a significant shopping opportunity, sort of like a ‘Christmas in July’ experience. However, since the pandemic hit, Prime Day sales have increased exponentially with 2021 being the biggest grossing year yet, with $11.19 billion in sales.
Etopia’s Managing Director, Asha Bhalsod
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nursery today
have been shortages of plastic, computer chips, and aluminium, and the lockdown in China has not helped the situation. But as companies get better at forecasting and responding to potential disruptions, the impact of supply chain issues could be less pronounced.
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make them competitive. Coupons, Lightning Deals, Deal of the Day, Price Discount, Best Deals, or Spotlight Deals, there are plenty of options to choose from. Lightning Deals is an Amazon Prime Day classic; get your products featured for several hours on
Brands are able to reach 5 times more new-to-brand shoppers and influence their buying decision with the right deals. Sellers are also feeling the effects of inflation, including Amazon’s new 5% fuel surcharge and their recently imposed inventory limitations. All of these challenges have created a feeling of uncertainty, and many brands are wondering whether sales will be as successful as on previous Prime Days. But despite all the seemingly gloomy activities surrounding retail, Prime Day has never disappointed, especially when you go in with a solid strategy. The anticipated date for Prime Day is around mid-July, and preparation and planning should start now. In a time where campaigns are key, ensuring that you have stock to support them is vital. Be very selective about the ASINs you feature and make sure that each ASIN has enough ratings to
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ith Amazon being the top destination for product searches, it’s even more important that you get your product portfolio and advertising campaigns prepped! Prime Day is also a great precursor to Black Friday. You can basically use this sales period to test drive products for Q4 and tweak your approach for Black Friday. After a few years of uncertainty, online shopping has become a stable access point for essential goods and a great mechanism for saving money. Brands are able to reach 5 times more new-to-brand shoppers and influence their buying decision with the right deals. There are however a few challenges that have transpired in recent months. Traditional bricks and mortar retail has been under pressure for years, and the pandemic only accelerated that trend. Many retail segments are now at risk, and we expect to see a shift to shorter leases, a demand for pop-up space and the emergence of entirely new concepts and business models. We are also seeing a growing discrepancy between off-line retail and those able to deliver a strong online experience. Unless you have a fabulous in-store experience on offer, online stores will continue to steal the show. Demand has skyrocketed over the last few years, and the supply chain has consequently struggled to keep up. There
Amazon’s ‘Today’s Deals’ page to drive reviews on the biggest shopping day of the year. The Deal of the Day runs for a 24-hour period and will increase visibility for non-performing products. It’s best not to launch new products over Prime Day as competition will be very high and the ‘noise’ will drown out the hype you could benefit from over a non-sales period. Essentially Amazon gets a lot of traffic due to marketing investment, especially when consumer discounts are applied. Advertising during Prime Day is a MUST. Even though ads are getting more expensive, they are more necessary now than ever. Simply put on Amazon, you pay to play. You just have to be smart about what you are investing in and how you manage and optimise your advertising
