Nursery Today by Lema Publishing

Growing your business

nursery today

www.nursery-today.co.uk

MARCH 2016 ISSUE 06 VOLUME 19 Independently audited. ABC circulation of 4402 1 July 2014 to 30 June 2015

grows every way. for every stage. meet every stageâ&#x201E;˘ Iâ&#x20AC;&#x2122;m the ultimate transporter from teeny tiny to 12 years old because everything should adjust to every stage. I face rearward up to 18kg because everything should simply make life safer. 0+/1

meet every stage on stand B46

simply brilliant

For all sales enquiries, please contact Joie UK on 01889 808 900 or email: uksales@joiebaby.com

The world of juvenile products— all in one place.

ABC Kids Expo October 18-21, 2016

Las Vegas Convention Center

EXPLORE the beneﬁts of attending the 2016 ABC Kids Expo®, the world’s premier juvenile products trade show, as we return to Las Vegas for our 14th annual trade show. EXHIBIT among the industry elite, with virtually every signiﬁcant manufacturer or distributor of products for infants and children presenting their newest, most innovative products and services. Engage with international buyers, media and fellow suppliers, when over 1,000 exhibitors and over 12,000 attendees are expected to converge at this private trade event.

Experience the best this industry has to offer, including dazzling networking events and more.

3 themed pavilions international pavilions

12,874 attendees 79 countries 3,259 booths Over 1,000,000 sq. ft.

Phone: 210.691.4848 E-mail: info@theabcshow.com www.theabcshow.com *2015 ﬁnal attendance ﬁgures.

1 specialty showcase

Engage mums with the right message at the right time Free Media and Marketing consultation

As expert media planners and buyers in the parenting arena, we’ve devised campaigns for an array of baby products. From prams to nursery equipment to baby food. We know what matters to ﬁrst time and experienced parents We demand and deliver ‘best in class’ media pricing for our clients That’s why we remain the No.1 independent media buying company in this space* Get in touch now for your Free Media and Marketing Consultation! nadia.khaldi@generationmedia.co.uk 87 New Cavendish Street London, W1W 6XD generationmedia.co.uk 0207 307 7900

Source: Nielsen Addynamix January 2015 Date range: 1st January-31st December 2015

Get serious about kids and family research

Youth, Kids & Family Insight Specialists

Better Better insight: insight: through through the the use use of of fun fun and engaging tools and engaging tools

Digital ethnography & Online communities

Interviews

Focus groups

Online surveys

Action focused: through providing valuable output with a competitive edge

Target audience segmentation

Brand engagement

Product testing

Pre & Post activity trackers Maxin e fo x

Head of In sigh t

maxine.fox@igeninsight.com 87 New Cavendish Street, London W1W 6XD

www.igeninsight.com Telephone:

0207 637 9970

Key no t MRS te speaker m t ex bebmber c

Source: DDS/BARB January 2015 Date range: 1st January-31st December 2015

contents the team Editor Penny Franks penny@lemapublishing.co.uk

Assistant Editor Paul Donnelley pauld@lemapublishing.co.uk

Ad Manager

Re g ul a r s 10 12 14 16 18

Christine Contreras christine@lemapublishing.co.uk

Design Production Director Paul Naish paul@lemapublishing.co.uk

Publisher

contributors c 8

News

MARCH 2016 ISSUE 6 VOLUME 19

Christian Jones, Gro Christian looks at product safety standards

News Exhibition ews Licensing N

20 2

Shop Matters with NSG Yas is looking forward to Harrogate

Spotted file Retailer Pro p o h S g Talkin

84 8

David Fairhurst, Intelligent Retail Why you should have a gift list on your site

Harrogate Retailers talk ursery Fair N l na io at Intern

ry Cover stoex citing year 2015 was an

looks set to for Joie - 2016 owth r gr follow simila

118 BPA

96 9

Nigel Plested

102 Ross Hewitt 1

Harrogate always gives him a tingle

Profiles 24 ClevaMama

Mark Naish mark@lemapublishing.co.uk

42 Obaby 56 East Coast

Managing Director Malcolm Naish malcolm@lemapublishing.co.uk

Circulation

Features

Robert Thomas robert@lemapublishing.co.uk

86 Wheeled Goods 104 Safety Products 114 Wooden Toys

Lema Publishing Ltd

114

1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930

www.nursery-today.co.uk

Subscription per annum: UK £40, Europe £50 (surface), £60 (airmail)

A member of the Audit Bureau of Circulation

Show preview 27 Harrogate International Nursery Fair

editor’s letter www.nursery-today.co.uk Twitter: @nurserytodaymag

aving been the Editor of the title for ten years, during which time as a magazine we have always tried to respond eﬀectively to ever changing trends, cover industry related news, bring you solid features, interesting interviews and new contributors. Naturally, the next transition for Nursery Today was to look at the design. So ta da - welcome to our new look Nursery Today. As with anything, which the nursery trade is a superb example of with products continually being either newly launched or cleverly enhanced, the timing felt perfect to carefully reconstruct the title to bring you an up-to-date, modern, contemporary magazine which really enhances products available to you and one which reflects the very exhilarant and changing dynamic of the nursery sector. It’s been an exciting time here for the team, who have worked hard behind the scenes, and I think you’ll agree as you start to work your way through this issue - it’s been incredibly worthwhile. We have always looked to build and improve the magazine, continually enhancing our content to keep in touch with the ever changing dynamic of the trade. For example, we listened to retailers, buyers, suppliers and manufacturers last year which cemented our decision that the magazine should run n as a monthly title. However, it didn’t stop there, we also addressed our online news service. It became very evident that we, as an industry, are just as information hungry as all those new mums, so we altered our pattern and commenced with sending out industry related news daily - re-

member, if you don’t already receive this- simply register to receive this by visiting www. nursery-today.co.uk. Naturally I would love to hear your comments. Why not email me penny@ lemapublishing.co.uk Moving on - it’s Harrogate time and as such it’s only fitting that we furnish you with h a superb preview of the show. You can be guaranteed that whilst you are in attendance ce this year you will not be scratching your head wondering if there are any new products! There are so many new companies exhibiting and of course you’ll see new product launches by some of your favourite brands - BabyStyle, Joie, Halilit, BeSafe, Venicci, Saplings, Ha Suncrest and many more. Su We will also experience this year what is fast becoming known as wh ‘Bebelephant Parade’ located in Hall H ‘B and you will also find the new an Cheeky Café (brought to you C by Cheeky Rascals). b There will be T ffantastic networking events (for example the BANTAS held at the Majestic) and show seminars. Remember, we will again bring you the Harrogate Daily Newspaper. This will be available each day free of charge to visitors. If you have any news whilst at the show, simply pop to our stand and speak with a member of the team (Hall A, Stand A1).

r ro g a te ? a H r fo y d a e R ta s t i c Re a d ou r faasns i st y ou p revi e w tno y ou r vi s it p re - p l a

Suncrest

Venicci

“ N u r sery To

da y h as h ad a fac el i ft - h a pp y re a d in g ! ” On a final note to all you golfers out there - remember to register for our annual golf day. This year we have a new date and venue. The Golf Day is moving to Puckrup Hall near Tewkesbury. This is a Hilton Hotel course which is beautifully maintained. The date to put into your diary is the 28th June. Why not drop Malcolm Naish an email: Malcolm@ lemapublishing.co.uk, telephone him on 01442 289930 or see our advert will full details on page 117. Here’s to seeing you all in Harrogate.

Wooden toys that make your sales grow w w w . h i p p y c h i c k . c o m nursery today

news Britax gets award nod Britax is absolutely thrilled to have been shortlisted in the CIM Marketing Excellence Awards for its Bin the Booster campaign. Being shortlisted in the Integrated Marketing Comms - Customer Education category is an excellent chance for Britax to be recognised and rewarded for its integrated marketing activity. The key objective of the campagin is to raise awareness of the risks parents face when choosing a simple booster cushion over a highback car seat. Short, shocking video content was created to communicate this through PR and social media. The results of the Awards will be announced on April 14th. Web: www.britax.co.uk

s New concept rise from Suncrest e Meiya is proud to introduc Suncrest Trading portfolio. er-growing licensing and Alvin to its ev ts is gif d ction of toys an This adorable colle be l wil o wh s for babie uniquely designed rubber ination of natural mb co the by ed sooth and soft cotton. sttrading.co.uk Web: www.suncre

nursery today

Looking for r logistics? Import Services manages retail supply chains, from product origin to customer delivery, in the UK and across Continental Europe. Their distribution centres are located in Southampton, the first UK port of call for container ships plying from the Far East to northern Europe and London Gateway, the UKâ&#x20AC;&#x2122;s most advanced ed deepsea port. If you need a logistics partner to move your product to market for the major and multiple retailers, to independent stores or direct to consumer, Import Services is the optimum route. Import Services is an integral part of the new retail world. They understand the demands on your business because they work closely with your customers including Amazon, Argos, Tesco, John Lewis, Sainsburyâ&#x20AC;&#x2122;s, Asda, Toys R Us, Waitrose, American Golf, W H Smiths, Toymaster, Clintons, George, Halfords, Shop Direct, The Entertainer, Smyths and many more. Tel: 01489 799500 Web: www.importservices.co.uk

sponsored by hardenbergco.co.uk 01785 503 305

Baby K K’tan adds Mothercare Mother to its list of retailers Baby K’tan is now available through a variety of retailers nationwide with M Mothercare the latest retailer to launch the multi-award-winnin multi-award-winning baby carrier. UK distributor 2012 Ltd is excited to be adding national nursery specialist Mothercare to the list of retailers.

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Swim into summer

More Scandinavian ‘Goodies’ the BeSafe in UK and Ireland, For the first time urious lux the g hin lly launc team will be officia ISING A ID d i Footmuffs an Scandinavian Voks ar. ye s thi te ga Harro Changing Bags at ll C, Stand C40 Visit them in Ha 638 4 81 6 Tel: 0160 at.co.uk Web: www.carse

The Platypus Australia 2016 swimwear range for kids aged 0 to 14 features colourful new prints and silhouettes along with maximum UV protection. Designed to be mixed and matched, the new prints for babies and younger kids include seashells with fluorescent coral highlights and summer florals with candy stripes. For water lovers, there’s a Regatta collection featuring sailboats in maritime colours. The collection has a maximum sun protection with a UPF 50+ rating. Web: www. platypusaustralia.com

e s on th Visit u k stand hic Hippyc 35 at 9 C2 / ate Harrog

Protecting babies knees!

Totally inspiring Inspire Me Media is a specialist Marketing and PR consultancy in the parenting and health markets offering media planning, marketing and PR strategy, social media, event management, expert biogs and exposure, launch plans, business growth workshops, franchising strategy and UK retail market expertise. Their strength lies in being able to work with launch companies and brands undergoing huge growth, such as MamaBabyBliss as well as big players in the parenting market like UK number one feeding brand Tommee Tippee. Email: kerry@inspirememedia.co.uk Tel: 07973 614749 Web: www.inspirememedia.co.uk

Cosy little slipper socks!

www.sockons.co.uk All products are supported by a comprehensive press and pr campaign.

nursery today

news

Nursery To looks at Sa day Products &fety M Moving on up Testing – p 104

Red tape rigour While everyone moans about red tape, Christian Jones, MD of leading safe sleep brand The Gro Company, explains how it can be a good thing as the current voluntary nature of product safety standards can lead to difficulties for both retailers and consumers. In the run-up to the June 23rd referendum on Britain’s membership of the EU, we will doubtless be hearing more on the subject of reducing red tape for businesses. Across the EU, measures that have been put in place with the intention of protecting workforces from exploitation or making trade conditions fairer, can easily end up being perceived as nothing more than costly and burdensome regulation – sufficient to strangle the fledgling businesses that the UK so badly needs. But regulations concerning product safety are not necessarily a bad thing. How else can consumers feel assured that the products they are buying have been tested rigorously enough to ensure they will not cause harm to themselves or their environment? Within the nursery industry, safety issues are quite rightly paramount. Brands that commit the considerable time and expense to ensure their products conform to the relevant national safety standards, such as the British Safety Standard (BSS), are acting in the best interests of their valued customers. Furthermore, in a marketing environment that demands increasing transparency to ensure ethical business practices, most people would assume that those companies that do make the effort to comply with safety standards would at least enjoy a competitive advantage over their less scrupulous rivals. In reality, this is not always the case.

Compliance is voluntary The use of standards in complying with European product safety directives is, with a few exceptions, not compulsory. This can result in two main problems – companies claim their products conform to the BSS but in reality they do not, and companies that make no attempt to follow the standards because of their voluntary nature so are manufacturing products which may actually be dangerous to consumers. In the nursery industry, we know that product safety is a major issue for parents. But these same parents can also suffer from information overload, which is where a trusted brand name can provide a welcome shortcut for time-poor purchasers. However, retailers also have a major role to play in reassuring their customers about the safety of the products they sell. In fact, retailers who do not take a keen interest in the proven safety of the nursery products they stock may be guilty of unwittingly adding a false layer of reassurance to unknowing parents. As with EU red tape, no one would want to advocate greater bureaucracy within the industry but, as nursery product manufacturers and nursery product retailers, we have to ensure the desire to provide something new to our customers does not outweigh our obligations and commitments to their safety. For more information on The Gro Company visit www.gro.co.uk

nursery today

Ha Hashim Yilmaz has been promoted to the role of General Manager of Summer Infant UK, having Ge previously worked for the business in sales roles for pre six years and more recently as Sales Director. “I am delighted to be taking on this new challenge, we have so many fantastic, cleverlydesigned and highly-innovative products in our portfolio with lots of new launches this year,” he said. “We’ve got some really good relationships with our customers and we’re starting to put some real energy into our marketing efforts, building our brand equity with our consumers, so I’m confident the company is going to go from strength to strength over the coming years.” Summer Infant is poised to expand further into the UK and European markets with a recently-appointed VP of International Sales, Carl Raven, as well as a new UK Account Manager, Philippa Shefras. Summer Infant is on the hunt for a new Senior National Account Manager to drive UK sales and also maintain existing retailer relationships.

ign s e d h s i l y st icin g r p Sma rt & e l b a rd with affo Muslin for all SnoozeShade ready for launch Cara Sayer, creator of the multi award winning SnoozeShade collection has announced the SnoozeShade Original, has been selected for the Amazon Launchpad programme in the UK. Web: www. SnoozeShade.com

Global baby brand aden + anais has announced the launch of aden by aden + anais, a new brand that unites the magic of muslin baby products with affordable pricing. Raegan Moya-Jones co-founder of aden + anais said: “We believe that soft, breathable muslin is the only fabric you should use on your babies. We also believe that every parent and caregiver should have access to this wonder fabric and its benefits, which is why we introduced the aden by aden + anais collections. “By creating similar products to our aden + anais range with just minor adjustments, we’re able to make the calming assurance of muslin accessible to everyone everywhere.” Tel: 02037357569 Email: boutique@adenandanais.com Web: www.adenandanais.co.uk

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news The Baby Show returns Th

Harrogate Nursery Fair Café gets cheeky makeover Cheeky Rascals is 20 years old this year and to celebrate the company is doing something a little bit different at the Harrogate Nursery Fair. In addition to its stand (HP85), Cheeky Rascals is also taking over the café in Hall H. Visitors wanting to see the Cheeky Rascals team can arrange an appointment in advance by calling the office on 01730 895761. The company has lots of exclusive offers for show visitors and anyone pre-booking a meeting can also partake of a free coffee from the Cheeky Rascals café. Cheeky Rascals, stand HP85, Cheeky Rascals café – Hall H.

ANNIVERSARY

Record show for KIDS’ TIME

KIDS’ TIME 2016 boasts record-breaking results. Year after year, the Kielce’s child product business sector’s expo has recorded double-digit growth with regards to the exhibition space, number of exhibitors and visitors. The seventh International Fair of Toys and Products for Mother and Child KIDS’ TIME was held from 25th-27th February - 2016’s edition has broken records in all categories. The exhibition space of more than 14,000 sq.m in the Targi Kielce expo centre was the showcase for 407 companies and nearly 5,500 visitors. KIDS’ TIME is one of Central & Eastern Europe’s greatest events in child-care products and services business sector. This year’s edition has only proved the expo’s considerable prestige and its significance on the world’s map of industry events, already becoming a permanent fixture in Polish distributors’ and retailers’ calendar.

nursery today

The Baby Show with MadeForMums, one of the UK’s largest larg shopping destinations for new and expectant parents, is returning to the NEC Birmingham, May par 13th-15th. 13t The T show, now in its 14th year, has continued to grow, with wi the last show at ExCeL delivering the event’s highest number of visitors yet. The last cycle of shows achieved a nu record £30 million visitor spend and over 64,000 visitors. re Targeting new and expectant parents, the show features the widest choice of baby essentials including fe buggies, feeding equipment, clothing, toys and nursery b furniture from both leading and boutique brands. Many f exhibitors see this as a perfect opportunity to launch e and showcase their products, getting them straight into the hands of their primary target market: new and expectant parents. www.thebabyshow.co.uk Email: enquiries@thebabyshow.co.uk Tel: 020 7384 8162

Fast-growing Chinese market The 2016 editions of Toy & Hobby China and Baby & Stroller China will be held at the Guangzhou Poly World Trade Center Expo from April 8th-10th and are expected to attract over 1,000 exhibitors. The two concurrent shows will feature an International Zone for the first time in order to meet the increasing demand of international companies to take advantage of the huge and fast-growing Chinese market. The Zone will be ideally suited to international brand-name toy and baby product suppliers due to the strong reputation in China of overseas brands. In addition to this new area, returning highlights of the fairs include the Animation and Character Licensing, Electronic Pre-school and Pre-school Amusement Play-set Zones, as well as the Hong Kong Pavilion. Popularity of the shows has grown exponentially during the last five years, with a 62% increase in buyers between 2010 and 2015 to 40,012 (from 73 countries & regions). However, the quality of these buyers is what sets these fairs apart from others in the Chinese market. Not only did it attract big retail brands, but many of those sourcing at the fairs were there to make purchases, with 94% of buyers having full or partial purchasing authority. www.messefrankfurt.com.hk

Also important is the event’s de devlopment, demonstrated with the alwaysg growing interest of foreign customers. T year’s expo has oﬀered exhibitors This tthe chance to talk business with visitors ffrom all over Europe, and even countries ffrom as far afield as the United States. Dubai also had their representatives. The industry cannot possibly imagine the beginning of the year without Kielce’s expo! www.targikielce.pl/en

CBME China is on the move One of the world’s largest sourcing events for children, baby and maternity products, CBME China will move to a new venue in 2016 - the National Exhibition Convention Center (NECC) in Hongqiao, Shanghai - from July 20th-22nd. The event will now occupy a 223,305 sq.m exhibition space, hosting over 3,000 local and international brands from over 2,250 exhibitors from all over the world, covering a wide range of products. China’s licensing market was pegged at $1 billion, which only accounts for 2.5% of the global market. Considering the huge interest and growth in this sector, CBME China 2016 will launch an expanded and enhanced Licensingg Zone, where new properties, characters errs e and license partners rs rs to meet and grow their business in China, in partnerhsip with Licensing Expo, Las Vegas and Brand Licensing Europe. Co-located with CBME China, Cool Kids Fashion Shanghai is China’ss m must-attend ussst at ust atten ten e d children fashion event for trade professionals. It will feature a complete overview of children clothing and accessories from over 90 brands. The event is comprised of an exhibition, Designer Fashion Show, Trend Forums, and more. Moreover, with the move to the new venue and the increase in exhibition scale, more specialised zones and pavilions will showcase the latest and best in the industry.

news Illustrations Dick Bruna © copyright Mercis bv,1953 - 2016. www.miffy.com

Fairy tale fun

licensed Disney ccess of its existing nounce further Building on the su o is delighted to an icc Ch , ge ran s es Princ la and Snow . Two new Cinderel additions for 2016 the growing to d have been adde White stroller dolls ms, pra d an ers oll str sily to ry range and clip ea fai ic ss cla s from the featuring key theme tales. ncess range also The new Disney Pri plush sector with the o signals a move int soft iconic electronic the launch of three la, Snow White rel de Cin lls. do s textile princes princess feature real fabric and Rapunzel all each doll has d an , ion stimulat dresses for sensory e final addition to Th d sound effects. sweet melodies an Cinderella’s Princess range is the 2016 Disney ing a beautiful tur fea along walker Carriage, a push ies and twinkling enchanting melod twirling Cinderella, every little for life to ng the toy LEDs that help bri princess. o.co.uk Web: www.chicc

Time tote celebra

GUND celebrates Beatrix Potter’s 150th birthday GUND’s Peter Rabbit Collection is an enchanting collaboration between two heritage brands, and the company has created two wonderful Peter Rabbit items especially for this very special anniversary year. The Limited Edition Peter Rabbit is being produced in a worldwide limited edition of 500 pieces to mark the 150th anniversary of the birth of Beatrix Potter. Featuring the anniversary logo embroidered onto Peter’s jacket pocket, this must-have commemorative soft toy comes in a luxury craft card-lidded gift box with gold foil detailing and includes a numbered certificate of authenticity. The second tribute piece is the irresistibly cute Peter Rabbit presented in a cute celebratory gift bag. Web: www.enesco.co.uk

Our brand new Miffy For Baby collection makes the perfect gift for newborns. Available in pink and a stylish denim blue with embroidered star pattern throughout they are a great introduction to Miffy and will look great in the nursery too!

Call 01329 227300 or visit our website www.rainbowdesigns.co.uk

nursery today

Some bear over the Rainbow Following on from the hit movie Paddington and Rainbow’s phenomenal success with their Talking Paddington last year, the company are launching two new feature plush lines for 2016 – My Name is Paddington and ‘Talk to Me Paddington’. The two new feature plush are gorgeous interactive toys and come in try me boxes. Both will be available autumn/winter 2016. Web: www.rainbowdesigns.co.uk

13-15 May 2016 21-23 October 2016 3-5 March 2017

NEC Birmingham Olympia London ExCeL London

Book Yo

MM E N D E CO

Stand Now

SINCE

2002 BY

66,000 visitors £3m visitor spend

98% new visitors each show

M U MS

To ﬁnd out how The Baby Show can beneﬁt your business get in touch:

russell.rule@clarionevents.com

+44 (0) 207 384 8125

thebabyshow.co.uk

KICKS COUNT

*Over 65,000 visitors attend The Baby Shows each year

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Snap happy Countryfile presenter Helen Skelton tweeted about her love of We Made Me’s revolutionary 3-in-1 soft-structured carrier the Pao, sharing a snap of herself with seven-month-old Ernie to her 92k followers.

Flying hig h

McFly star Tom Fletcher is cle arly a big fan Sleepy Light m of his son Buzz ulticolour LED ’s Aloka ni ghtlight as he his million follo shared a pictur wers on Instag e with ram – clocking likes. up more than 32,000 Web: www.potw ellstrading.co. uk

All goggle-eyed I spy with my little eye, Gund’s Boo was caught on Gogglebox! Web: www.enesco.co.uk

o ochico o K y the m h, tured with ne are pic o e r tl a lit st Ooh ouo r p e n and h while soa ra Hamilto colourway uct. ter La Blush win prod TV presen ket in the e Bizzi Gro luxury blan a fan of th s a n w o Koochicoo kn ebb is also Charley W .com in .bizzigrow Web: www

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Soap shower Corrie star Samia Ghadie tweeted her appreciation of Doona’s car seat, the world’s first with integrated wheels, to her 374,000 Twitter followers, while Emmerdale’s Charley Webb was spotted in OK magazine celebrating her baby shower with the seat taking among the gifts. Web: www.cuddleco.co.uk

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retail

MOTHERCARE

Mother knows best Mothercare opened its first store in 1961 in Surrey and subsequently launched their mail order business in 1962. Initially they focused on pushchairs, nursery furniture and maternity clothing, but expanded its range to include clothing for children up to the age of five and later up to the age of eight. Penny Franks had the pleasure to chat with their Senior Nursery Buyer, Devlin Lindeque to find out a little e more o about the Mothercare proposition. Firstly, how long have you held your current position at Mothercare? e? I started with Early Learning Centre in January 2014, then moved to Home & Travel Nursery department in June of that year so it’s been just over 18 8 months in my current position.

What would you say is the best aspect in your role as a Senior Buyer? I really enjoy the creativity of pulling a range together that customers positively respond to. Product development is a passion for me and here at Mothercare we have ample opportunity for that.

G en er a lly reta il h a s seen a hu g e s h to on lin e s h opp in gift o ver t h e la st fe w y e a r s s o b ec o m in g d ig ita lly - le d bus in a Is tthere a particular is on e o f t h e m a ines s product pro category that is performing perf well? p illa r s o f ou r tu rn a roun d str ate g y” If so, so why do you think D

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Cribs, particularly co-sleeping cribs Crib for the th parent’s bedside.

evlin Linde que

this is?

Do you feel that parents are currently altering the way they purchase their nursery items?

I thin think parents are attracted to the ease aand benefits of co sleeping. Having the baby close by for night time feeding and without the risks associated of having the baby in your bed is attractive.

Yes. All parents want the best for their newborn and I think technology, online shopping, parenting forums, blogs and social media are all helping parents to research more for the best products at the best price.

What about the ‘gifting’ aspect of Mothercare, how important is this to the overall business proposition?

nursery today

Gifting is really important. Being the UK’s number one parenting retailer we have an extremely high percentage of first time parents, grandparents and other family and friends coming through our doors so it is important to oﬀer a suitable range.

What about colourways - is Grey still a popular choice, or do you think we will see a shift toward a new colour this year perhaps in wheeled goods or car seats? Depending on the category, grey is a popular choice. It hasn’t worked as well on furniture and has been a bit slow on soft lines, but within Car and Travel grey is still a popular choice. There appears to be move towards “greige” i.e. a warmer grey.

How important are product demonstrations to you? Extremely important. Being a first time parent can be a bewildering time with so much to consider and you’re faced with a whole new set of products that you may have never come into contact with. To build confidence it really helps for a specialist demonstration. We are very fortunate to have passionate store colleagues who have been trained as specialists in all product areas.

Are there any specific trade shows, either here in the UK or abroad that the team visit each year? The teams visit NEC Spring & Autumn Fairs, Harrogate Nursery Fair, K&J Cologne, IMM Cologne, Maison Paris and Shanghai Fair.

Do you feel that your current suppliers oﬀer you suﬃcient support, or could they be doing more? We have extremely close working relationships with all our suppliers who are experts in their field. Being the number one baby retailer it’s crucial to nurture these relationships and work hand-in-hand to get the best from them, which largely we do.

Do you feel that we have suﬃcient innovation within the nursery sector? There are some great elements coming through, particularly using technology. For example 4Moms Mamaroo Bouncer using motion sensors to simulate a parents rocking motion. Our customers are always attracted to new innovation so we are always looking for the next best thing.

How important is the website to the business? Extremely important. Generally retail has seen a huge shift to online shopping over the last few years so becoming a digitally-led business is one of the main pillars of our turnaround

Hot trend - s Side-sleeping crib

strategy. Stores remain crucial to our business which is why we updated 50 stores in 2015, including five brand new stores and we will be updating a further 60 stores in 2016.

What about social media platforms, how do you manage this and what benefits does this type of consumer activity bring? We are most active on Facebook, Instagram and Twitter but are currently revisiting our Google+ and Pinterest strategy. These are managed by our Social Media Executive, who plans social campaigns and supports promotions that are relevant to our target customer. There benefits are: brand awareness, brand representation, as well as positioning ourselves as a brand that oﬀers expert advice and is keen on building a community. Our social channels are a great way of driving conversations between the brand and the consumer, they also create a space where our customers can talk with each other.

We work in an incredibly emotive industry - how do you operate your customer service channels? We try to ensure our representatives are well equipped with the necessary product training to answer the varied questions that come through. Customer service in store is crucial but equally important are our dedicated aftersales team which we are very proud of.

Harrogate Hall A Stand A2

Red Kite 2016 collection 01454 326 555 www.redkitebaby.com

Finally, are there any exciting plans on the horizon that you can talk about? We have just announced an exclusive design collaboration with internationally renowned British fashion designer, Julien Macdonald. Smile by Julien Macdonald, is a new born predominately clothing collection aimed at babies and very young children age 0 – 2 years, launching in 64 stores in the UK as well as Mothercare’s Middle Eastern stores.

nursery today

talking shop With the Harrogate International Nursery Fair about to open its doors, we speak to independent retailers who will be visiting.

Stephen Clint

Angela Ferrell

BABY WONDERLAND, WEST YORKSHIRE SHIRE

BABY DAYS, WEST SUSSEX

What products do you look for?

How many days do you attend?

It changes every year. We always look for bedding and we’re always interested in new wooden furniture.

We’re going for two days, travelling back on the Tuesday.

What products do you look for? A mix really – we do prams, cots and all the essential stuff.

Is there enough innovation and newness at Harrogate?

What makes it a must-visit show?

I think there’s too much of it. Every year there is always something new – crash helmets mets for babies or something like that. I’m old school.

We don’t have so many reps now so it’s a good chance to catch up with everyone and see the new designs.

Do you attend the social events? Do you attend the seminars or social events?

Oh yes, we go to the BANTAS which we really enjoy.

Yes – last year I visited especially to attend the marketing seminar, it was very good. I did the BANTAS once but I usually just go to the hotel after the awards and mingle.

Thelma Jones BABY DIRECT, LEEDS

How many days do you attend? We are going for two days.

Contact Penny Franks for a chat on 01442 289 947 penny@lemapublishing.co.uk if you would like to be included in our next issue. It’s good to talk!

What makes it a must-visit show? I think if you don’t go to trade fairs then you don’t know what’s up and coming, and happening.

What products do you look for? We’ll be looking at our current suppliers to see what they’ve got out that’s new and what deals they have. Then we’ll be looking at new suppliers to see if we can find new products.

Is there enough innovation and newness at Harrogate? There are new companies but I’m not sure about new products until we get there!

Do you attend the social events? I used to but now we prefer to go to the Majestic after the awards to socialise with everyone.

Jodie Ford TWO TINY FEET, KENT

How many days in Harrogate? I left it to the last minute to get a hotel so we’re going up on the Sunday, returning home on Tuesday. It’s my first time, I don’t really know how many days I’ll need. What products do you look for? I’m doing my shop a little bit diﬀerent from what the previous owner did so I’m trying to go into a little bit of

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everything; and with a website in the making, I’m looking for products for online too. Do you attend the seminars or social events? I’ll be going to some of them but I’m not quite sure which ones yet. I’m definitely going to the BANTAS – it’s my first time so I’m looking forward to them.

Grant Simpson

JUST 4 BABY, ABERDEEN How many days do you attend? We go for two days. What products do you look for? Hardware – pushchairs and the like. All the big stuﬀ really. What makes it a must-visit show? It’s the only UK trade-only nursery exhibition there is. Do attend the social events? Yes – I find it’s an added opportunity to meet the people I need to see.

Susan Edmiston BABY NEEDS

How many days do you attend? Just the one. I’ll be going on the Sunday.

What products do you look for? Something new that’s not overpriced but that would be good for our market. I look for new prams, travel systems, cribs, moses baskets – everything that aligns with us as a nursery retailer.

Is there enough innovation and newness at Harrogate? There is but there could always be more.

Do you attend the social events? We used to go down for two days in the beginning and attend these, but now we just don’t have the time.

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TRENDY BABY, SOMERSET

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Duncan Zanker

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What products do you look for? Anything new and exciting. I look forward to seeing the new companies.

Do you attend the social events? The social side is important because it shows that you are committed to the industry. It allows you to catch up with people you haven’t seen for a while and when you visit the stands you get to meet people who have only ever been at the end of the phone.

www.2012ltd.com • info@2012ltd.co.uk Tel (01202) 303 777

nursery today

talking shop NURSERY SUPPORT GROUP

Shop matters with NSG

Yasmin Ali, Babyland

Yu m myi es mu m m i guys! It’s time, Harrogate will soon be opening their doors and might have some surprises! If you’re a supplier/ manufacturer still thinking ... stop thinking and start deciding. Book a small stand and let’s be seeing you! Retailers - come on! If ever you invest in your business surely it starts here. Many of our lovely suppliers new and old are putting on indie only offers—but the beauty of these offers is they are show only offers; make the effort, bite the bullet and do it. The fact is, if we don’t support our home show, the show will disappear—and who will we have to blame. For some suppliers it is a double-edged sword: we want

B e a ut ti feudlly craf currently loving:

● PINK LINING YUMMY MUMMY THE BEES KNEES ● ICANDY PEACH 2016 ROYAL ● MAMAS & PAPAS WELCOME TO THE WORLD MOSES BASKET ● COSATTO GIGGLE GO LIGHTLY2 ● NUNA REBL ALL COLOURS! ● OYSTER2 CITY GREY (I WONDER WHY)

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exclusives and we want packages, but what support are we giving them in return - and I’m not just talking about shop floor space. Some of the suppliers are offering year-long offers for show attendees and if you don’t need year-long extra margin then fine - it’s a wonder why we are fast becoming an endangered species. It’s called putting your money where your mouth is and I’m quite fed up of suppliers talking to us as all we do is moan. Offers are a huge draw to the

vely Many of our loand suppliers newing on old are putt ffers indie only o show, and hopefully will entice those still somewhat unsure. I want to quickly make a few points. Firstly Ian at Babylicious has asked “what company is ethical enough to give back?” We want companies who use animal prints or animal names to ‘give back’ so x amount of every item sold goes to x charity or animal awareness fund etc. The best example here is that Cosatto

have adopted Flamingos at Chester Zoo - THAT is love! Anyone else doing things we don’t know about? Second, big love to Bizzi Growin and Clair De Lune. I’ve picked up on some charity donations going on - big love and anything we can do please let us know, I want to meet Amir Khan, I’ll come and do some fundraising with you! And thirdly, companies allowing suppliers from outside the UK to flood the market with non FR products your retailers are FAST falling out of love with you and it’s a slippery slope so please sort it out! It’s a huge discussion point on the NSG with only one outcome looking likely in the long run. And so with Harrogate just weeks away, here’s just some of the things I am looking forward to: Pink Lining, Bébécar, BabyStyle Hybrid and DAVE, Clair De Lune, Shnuggle, Emmaljunga, BabyPrice, BeSafe and Richard Inglis - who is looking for lovely new indies - to name a few. I’m super excited about the show and can’t wait to see as many of you as possible there! So this is me signing out, come and say hi at Harrogate! See you all there! Facebook told me, and I believe this to be true: it doesn’t matter if the glass is half empty or half full, there is clearly room for more prosecco!

cover story JOIE

Simply brilliant growth! True to form, 2015 brought yet another exciting year of product innovation for fast-growing nursery brand Joie, 2016 is no exeption. n. nderpinned by a core portfolio of awardwinning home and travel products, last year saw even more hero items shine-through. In 2015 Joie customers welcomed a wealth of new products into the range, each with the unique features they have come to expect from Joie. They discovered the SecureClick travel cot range, which comes with diﬀerent toppers so parents can choose the right one for their needs, and the i-Gemm, the first i-Size infant carrier from Joie and part of the award winning iSizeSafe System. Plus there was the new group 1, 2 & 3 car seat Transcend. Packed with features to adapt and protect baby up to 12 years, it replaced the five-point harness in group 1 with the 4-position SnugShield impact cushion that increases comfort and ease of use. The indoor range was no exception with Dreamer, a stylish new rocker and Serina

nursery today

Spin 36 0

2in1 the wonderfully padded swing with a lift-oﬀ seat which becomes a stand-alone rocker. Both designed to support baby’s needs, oﬀering a comfortable space to play and rest. All this innovation resulted in 12 months of consecutive sales growth exceeding all targets for 2015 with a more than 80% growth in turnover by year-end for this multimillion pound Company. Whilst i-Size remained a key element of Joie’s communications, the

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“ O u r c o re va l re

ues m a in t h e s o fferin g p a a rents f amn e – h i g h p er f ta s t i c o r m an c e p ro duc ts – c ro w n j e w w it h re a l fe atu res - el a ffo rd a b le at p ri c es . ” David

Welsh

Company cemented its strong car seat oﬀering with an integrated ‘Look Back Longer’ campaign. Utilising national Road Safety Week in October, the campaign highlighted the benefits of rearward facing a child’s car seat through an educational campaign with leading parenting website MadeforMums. This platform provided the opportunity to advise parents whilst showcasing the length and breadth of Joie’s extended rearward facing range. Managing Director David Welsh says: “It was important to us that we built on all

great ca m paign

d to I’m thrilleie at “be joiningimJoportant suc h an the brands time in I’m looking growth. to working forward Joie tea m, with the g on the build in ndations strong foug forward and drivin the brand ”

ge a t S y r e Ev the successes of the year before with product innovation and strong consumer educational campaigns. I’m delighted that Look Back Longer performed so well and this pulled through to our sales. The strong integration of messages across many platforms, including in-store, point of sale, advertising, PR and social media, ensured it had maximum impact. Kind & Jugend was an opportunity to bring product development to the forefront with the arrival of several new innovations including: •

•

Every Stage - the ultimate transporter designed and engineered to make growing up easy from birth to 12 years. Evalite - This double pushchair is ultra-lightweight, one of the lightest you will find at just 9.2kg. Suitable from birth to 15kg, this tandem is a satisfying solution when pushing two. Spin 360 - suitable from birth to 18kg rearward, this car seat rotates 360 degrees and can be

used rear or forward facing. All of which will be showcased with other new arrivals at this years Harrogate International Nursery Fair. Joie continues to understand the importance of engaging with its audience and reaps the benefits of investment to ensure it remains a highly recognised name in the nursery arena. From big marketing campaigns, including an eye-catching fleet of branded London taxis, extensive use of Baby TV and the ‘Look Back Longer’ communications, to smaller targeted activities including product tests, award entries and a daily voice through active social media channels. This year will also see the launch of a new Joie website, not only with a great new look, but enhanced and user-friendly features. David Welsh comments on the year ahead; “Just three years in to our growth plan we are in a strong position to continue to educate our customers and drive sales. Our core values remain the same – oﬀering parents fantastic high performance products – with real crown jewel features - at aﬀordable prices. I am excited as we start a fresh year and look forward to bringing our customers a host of innovations ahead.” With all this growth it’s no surprise that the UK team has extended widely in 2015 with enhancements to its sales, marketing and Customer Services departments. All this puts Joie in a strong position for this year as this major player takes its game to the next level. With that in mind Joie are delighted to announce that well known industry figure Mike Evans has joined the team as sales manager. He brings with him a wealth of knowledge and experience gathered over many years especially in the child safety seat category with Britax. Mike said; “I’m thrilled to be joining Joie at such an important time in the brands growth. I’m

looking forward to working with the Joie team, building on the strong foundations and driving forward the brand” David Welsh commented; “this new appointment once again shows Joie’s commitment to growth and support in the UK and Ireland for all retailers. Mike will be heading up, and immediately looking to strengthen, our crucial merchandising and training team which we believe has played a major part in our success to date, so watch this space!” To see the latest developments at Joie visit www.joiebaby.com.

M ike Evan s

Eva lite Duo

nursery today

focus CLEVAMAMA

Time for a bit of science with ClevaMama Fantastic announcement - expansion of ClevaFoam product range this spring to include their new ClevaSleep+ Positioner. Dublin based brand ClevaMama has recently enjoyed recognition from not only parents but also some of the world leading craniofacial surgeons along with the Society of Paediatrics in Brazil making ClevaFoam a global best seller. We asked Martina Craine, Director, a few questions about ClevaFoam and what all the fuss is about. Tell us a little about why and where ClevaFoam was researched and developed? The principle reason for developing ClevaFoam was to combat against Plagiocephaly which in recent years is reportedly effecting up to 48% of infants. Deformational Plagiocephaly, the medical condition more commonly known as ‘Flat Head Syndrome’, is now more prevalent than ever especially since the introduction of recommendations to place sleeping babies on their backs in order to prevent cot death - a campaign which has proved very successful. The research was carried out with a world renowned University at Trinity College in Dublin over a two year period. Using computational models researchers at centre for bioengineering in Trinity College performed multiple scientific analysis on ClevaFoam and found that it significantly reduced the pressure on an infant’s skull by up to 50% whilst also offering up to 80% more support. How does ClevaFoam helping to reduce FHS? ClevaFoam is one of the only non-invasive aids proven to help in the prevention and correction of Flat Head Syndrome. The study found both lower stress distribution on a baby’s head and lower strain

Tel: +353 1 8770724 Email: info@clevamama.com Web: www.clevamama.com

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energy density when using ClevaFoam products ensuring natural growth and development. What is ClevaFoam made of? ClevaFoam is made from low resilience polyurethane foam. Unlike most other foams ClevaFoam has been specifically designed for infants and manufactured using an open cell structure making it lighter, more breathable, with reduced heat retention. What age is ClevaFoam suitable from up to? ClevaFoam products can be used from birth, with

the upper age limit depending on the product. Our products include mattresses, toddler pillows as well as our new ClevaSleep+ Positioner. Why should a retailer choose ClevaFoam? The fact is retailers want to sell products that have proof and not just fancy marketing material. Retailers want high volume, excellent quality and dependable products; here at ClevaMama we provide exactly that. Just check out our online reviews and see for yourself what consumers say about ClevaFoam.

REVERSO.PLUS The rearward innovation.

EASY HANDLING The convenient rotating wheels allow the leg supports and, in particular, the angle of sitting or lying to be adjusted.

EXTREME SAFE The new Reverso.Plus fulﬁlls the strict stipulations of VTI, and passed the Plus Test in 2015. The “Plus” relates to the internationally recognised, independent Plus Test performed by Sweden’s national road and trafﬁc research institute, VTI.

EXTRA LIGHT With the inlay for newborns inserted, the new Reverso.Plus weighs 10.9 kg – without the inlay it even weighs in at under 10 kg (9.9 kg).

Facebook: www.facebook.com/concord.childrensproducts, Twitter: @Concordforbaby, Phone: 01273 416179 www.concord.de

focus HARROGATE NURSERY SHOW

The heart of Harrogate What makes the Harrogate International Nursery Fair tick? We spoke with show organiser Adrian Sneyd ahead of the doors opening to find out a little more about the show format this year. Harrogate International Nursery Fair has always been known as the ‘friendly fair’, why is this? Undoubtedly the longevity of the show contributes towards this. It has been running for more than 45 years with many of the same faces returning year after year. Everyone knows everyone and the nursery sector is extremely welcoming, so new companies soon feel part of the show and look forward to participating and meeting up with industry colleagues. This is the same with manufacturers, suppliers and retailers – Harrogate is a much looked forward to get together every year.

Association, plus the usual networking events, there is guaranteed to be a fantastic buzz this year. What makes this show such a ‘must attend’ event in our yearly trade calendars? For anyone involved in the nursery industry Harrogate is a ‘must attend’ event. Savvy retailers make a point of always attending as it gives them the opportunity to keep up with latest fashions and trends; discover new products and make important business connections. It might take them away from their stores for a few days, but the valuable information they will gain makes it well worth it.

Tell us a little about the location of the show, why is it located in Harrogate? The location of the show is one of its major attractions. It is centrally located in the UK and easily accessible by air, road and rail. Leeds Bradford Airport is just 12 miles away, it is right next to the motorway and trains from central London take less than three hours. Accommodation is much cheaper than London or Birmingham meaning visitors can afford to stay for the duration of the show – and of course the atmosphere is fantastic. Everyone attending the show enjoys visiting the bars and restaurants in Harrogate – it is a warm and friendly town and everything is within walking distance. Can you tell us what visitors can expect this year whilst in attendance? There are lots of brand new companies exhibiting at the show for the very first time. This means that visitors are guaranteed to find some exciting new products. There will also be a huge international presence with a delegation of Chinese buyers attending specifically seeking British baby products to cater for the expected demand with the relaxation of the one child policy in China. Together with another great Seminar Programme organised by the Baby Products 26

nursery today

Why is this good trend spotting event? Of course the majority of the products at Harrogate won’t be in shops until the autumn and winter and manufacturers and suppliers will start marketing these to consumers once they are ready for shop shelves. The majority of consumer baby media also attends the show and will be informing new parents about what is going to be ‘hot’ next season, so retailers attending the show will be ready to hit the ground running. Are you running any speciﬁc events that visitors should be aware of? The BANTA Awards Dinner (ticket only) takes place at The Majestic Hotel on the evening of Sunday 20th March and is always enjoyed by everyone with fantastic entertainment. Also, straight after the show on Monday (5.30pm) exhibitors and visitors are invited to join the organisers in The Royal Hall of the Harrogate International Centre for free drinks and canapés.

What type of products will visitors ﬁnd s t lo year within the halls? e r There a ew this Visitors can expect to see literally every product imaginable for 0-5 years o f brand nes including some pregnancy and maternity baby clothing and bedding, compani the accessories, furniture, wheeled goods and car t feeding, cleaning and changing exhibiting ra the seats, toys and gifts – in show fo ime equipment, fact almost every baby product imaginable. very first t

What about the show seminars, how important are these to visitors? The BPA has been organising seminars at Harrogate for several years now and they are proving increasingly popular. The subjects are carefully chosen so that they are relevant to retailers and anyone attending can expect to learn something to benefit their business. This year subjects include market research company GfK sharing the latest industry sales statistics; The Institute of Mums will be presenting a report on the second-hand baby products market and how it affects new sales; and editor of B Baby magazine will talk about how the catwalk influences pushchair designs and how retailers can make sales by reflecting customers’ personal style when steering them towards a brand.

How do you encourage exhibitors to run ‘show only’ offers? We had a meeting with retailers in November 2015 who expressed the importance of show offers. The amount of money that they can save by placing orders at the show with significant discounts more than covers the cost of their attending. Many exhibitors hadn’t realised that this was such a great incentive, but now we have pointed it out they are happy to jump on board. There will be more show exclusives this year than ever before.

Harrogate is also the home of the BANTAS – have we experienced a good level of products entering this year? The BANTAs are hugely popular with everyone at the show. They are only open to companies exhibiting, but receiving an award is a great accolade for products as they have been chosen to stand out as being among the very best in the show. Buyers also take note of products receiving awards as it is endorsement that in the opinion of the judges, these will sell well.

How many exhibitors will there be this year? There will be around 130 exhibitors including many new companies from countries such as Poland, Spain, Italy and China.

Growing your business

nursery today www.nursery-today.co.uk

w e i v pre

20th - 22nd March 2016 Harrogate International Centre Harrogate, North Yorkshire, UK

Donâ&#x20AC;&#x2122;t miss over 150 exhibitors, 250+ brands and lots of exclusive show discounts & offers OPEN TO TRADE ONLY VISITORS

www.nurseryfair.com

HARROGATE NURSERY SHOW

focus

Happiness is Harrogate 20th – 22nd March 2016 The doors will open soon to the friendliest nursery trade show in the UK - in fact, this is also our only UK industry trade event. With everything from blankets through to car seats, you will find all you could possibly wish for to fill your shop floors or website pages.

UKTI Horizons website at www.events. ow in its 44th year, HINF ukti.gov.uk in due has gained a reputation putation du ue e course. Once again, also has as being the firstt port agaiin, Harrogate H of call for retailers an line up of rs and n exciting ex speakers presenting buyers looking to source new ew and seminars on industry innovative baby products covering overing specific subjects a spectrum of categories, which will be of great from pregnancy, baby goods, s, w interest to retailers accessories, car seats, wheeled eeled i goods and nursery furniture. and e. a suppliers alike. This Th includes market The show always offers a research company GfK superb diversity of product res ng giv giving the latest UK sales ranges and almost everything statistics and advice on you could possibly require sta what products are selling for children from birth up to o wha best; the Institute of Mums four years - including prebest givin giving an insight into the school toys and gift ranges.. With so much on offer and seco second-hand goods market and h how to influence parents many new companies exhibiting for the first to buy new; Intelligent Retail S time - you will find information about multiwith in Head tephen Gri dley o f Reta channel stock control for many of these exciting channe il Sale independent retailers; and new brands located indepe s, Nim ans in The Hub (Hall H). Of course, this is also an invaluable uable platform for product demonstrations nstrations and to gain product knowledge fifirst rst hand. hand With great show offers available to visitors who are in attendance, coupled with the fantastic seminar line-up and evening networking events we are again set to experience a great show. The timetable of events for Harrogate International Nursery Fair is shaping up nicely, promising exhibitors and visitors to the show an action packed three days of information seeking, networking and great business too. A delegation of Chinese buyers will have a prominent presence this year and will be presenting seminars on the afternoon of Sunday 20th March explaining the Chinese nursery industry and the type of products new parents covet in their country. These presentations will be followed by one-to-one meetings for the duration of the show with exhibitors with the product ranges they are sourcing. More information about how to participate in these meetings will be advised on the

Harrogate Internat“ ional Nurs represents t ery Fair platform t he perfect how Nimoademonstrate continues t ns Home o evolve and diversify ”

consumer magazine editor Sally Hall talking about fashion conscious parents and how to steer them towards particular brands, colours and schemes. You will find the full Seminar Programme on the BPA page (page 118). Also not to be missed is the BANTA Awards Dinner at the Majestic Hotel on Sunday 20th March, sponsored by Nursery Today and Clarion Events. With fabulous entertainment confirmed as the band HUGE, tickets are selling fast so those wanting to attend are advised to complete the booking form (on the show website at www.nurseryfair.com) as soon as possible. Finally, at the close of the show on Monday 21st March, everyone attending Harrogate is invited to join the organising team for free drinks and canapés in the Royal Hall. Adrian Sneyd, show organiser, says: “Every year we try to introduce new

nursery today

focus HARROGATE NURSERY SHOW

aspects to the show to appeal to the widest audience possible and there will definitely be an amazing buzz of activity in 2016. We hope that the entire industry pulls together and shows their support as well as jumping at the chance to gain great business and networking opportunities too.” A visit to Harrogate will give you the opportunity to mix with like-minded retailers, view new product ranges (we will see quite a few new lines launched this year) and party at the great evening entertainment provided by the show organisers. All of this is what cements Harrogate International Trade Fair as the only dedicated event in the UK for independent retailers and buyers to source all of their wares under one roof. This is a fantastic opportunity for nursery buyers to gain essential insight into future trends and view new products that are launching, giving you the opportunity to respond effectively to consumer demands. For further information and to preregister your attendance, simply visit www.nurseryfair.co.uk

“Itʼs the only show where we can get face to face with all of our nursery customers and show them all of our new products as well as learning what products worked well and to hear how we can support them during the year. We have a lovely, large stand at Harrogate and this gives us the opportunity to demonstrate the features of many of our products that we are unable to do at other shows, especially our play mats and baby gyms.”

Judith Stark - Managing Director, Halilit

ailers t e r s r fe f o g in r gate in sp about growing o r r a H “ lity time to think k about hin qua t o t e m i T . s s their busine s, products, colours, new brand lans. It is a must for promotional spabout their business. If those seriou industry, you should be in you’re in the arrogate ” H K/IRL Safe ett - Be ir S l u a P

“Harrogate is the proud home to a plethora of quality nursery brands; year in, year out. Having such quality baby products under one roof allows retailers and buyers to enjoy a ʻone-stop-shopʼ experience and stay ahead of the forthcoming years up and coming trends. “It provides a valuable insight into new product ranges set to launch and will prepare visitors for the imminent consumer demands. Thereʼs always exclusive show deals to take advantage of throughout the duration of the show to offer fantastic savings! Itʼs important to get hands-on with products, be in the know and experience the very latest in baby product innovation coming to the UK.”

Liz Oxley - Marketing Manager, Hardenberg&Co

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focus HARROGATE NURSERY SHOW

List of Exhibitors Hall A ABC Design c/o Obaby A40 Apramo UK A22 Baby Banz A7 Baby Mix x A12 BeBeBoo A18 Bebecar UK Ltd A15 Bessybose Baby Bottle A42 CPLG A20 Dooky A27 Dreambaby A17 East Coast Nursery Products Ltd. A15 Emmaljunga A14 Harrison Spinks Baby A19 Kiwy A21 Land Leopard(Xiamen) Industrial Co A43 Mombella- All about love & care A5 Mutsy A3 Nursery Today A1 Obaby A39 Rosy Fuentes A16 Shanghai GNG-Kids Product Co Ltd A41 Silvercloud Trading Ltd A15 The Red Kite Baby Co. Ltd. A2 Thule A26 TouchFinder Hall A Registration Desk Venicci & Bebetto A30 Hall B Aden + Anais babylux Babymoov BabyStyle UK Ltd. Cuddles Collection Ltd Hardenberg & Co Hauck Fun For Kids Joie Childrens Products (UK) Ltd Nimans Otti Prams Saplings of Shropshire Sheldon International Suncrest Trading

B12 B20 B18 B44 B11 B7 B50 B46 B8 B1 B42 B6 B3

Hall C Ardega Nursery Distribution C43/50 ASEPRI- National Association of Baby Products & Childrens Fashion from Spain C10 Belly Bandit C9 BESAFE UK C40 Bimbi Pirulos since 1978 C12 CEBA C41 Clever Clogs Trading C18 Clippasafe Ltd C31 Close C23

nursery today

(correct at time of going to print)

Cloud b ltd Connecta Baby Carrier CuddleCo ecuskids Hippychick Ltd. ifindyou-child safety app & locator Intelligent Retail Ltd. Lapsi UK Leipold Collection GmbH Little House Furniture Little Saints Ltd Melobaby My Buggy Buddy PHP Gift & Baby Progressive Preschool Magazine RENOLUX Theraline Thump Trading Twistshake Uzturre X-Lander

C21 C30 C5 C11 C29/35 C42 C31a C28 C32 C3 C24 C32a C37 C38 C9a C13 C34 C2 C20 C29a C26/27

Hall D Casdon Toys D1a COGNIKIDS D3 Distributor Corporation UK Ltd. DCUK D4 & D9 Globber Scooters D1 Golden Bear D12 Halilit D8 MOBA D2 MYWEETEEPEE D7 Natures Purest D5 PEG PEREGO D14 Pink Lining D30 The RHSM Group D6 Hall H Ace Media Aleva Naturals Ascotex Baby Works Babymel Bambini and Me Bibetta Ltd BPA- Baby Products Association Britot Bubblegum Stuff ByKay Caroline Jane International Ltd (Dandelion Clothing) Cheeky Chompers Cheeky Rascals Ltd Chillipeeps Teats & Spouts Clair de Lune

HP98 HP110 HP99 HP116 H15/15a HP136 H55 H11 HP122 HP100 HP87 H5 H1 HP85 HP97 H4

Concept Award Finalist 1 Concept Awards Finalist 2 CozyGlo Cuddle Mates Ltd Doddl DoddleBags Elvie Frugi Innovation Award Finalist 1 Innovation Award Finalist 2 Innovative Baby Products Ltd Joey’s Innovations Ltd KeriKit Kite Clothing Kokoso Baby Little Rosa littleCONCEPTS Marbel Marie Louise Maternity MerryGoRoundUK Mini Moo & Co. Ltd MJ MARK Mommy Loves Mumba Bra Mungai Mirrors Ltd Nimble Babies Novela LLC Num Num Teething Jewellery OmniO PLUSH Potwells Ltd Press Office Area Richard Inglis & Co Lullababy Linens Shnuggle Ltd Snugglebundl Ltd SpaceCot Spark Brands Ltd Squidge & Pip Storksak Tidy Freaks Tuck n’ Snug Turnouts Zip Us In zippy baby

H12 H13 HP109 HP134 HP114 H16 H14 H3 H9 H10 H35 HP125 HP93 H6 HP89 HP106 HP105 H7 HP104 HP103 HP88 HP118 HP124 HP128 HP131 HP115 HP 90 HP121 HP111 HP96 H54 H8 H36 H2 HP133 H18 H17 HP92 H15 HP117 HP101 HP126 HP94 HP130

Queens Foyer Baby & More BABYCARE TENS Babymoments Gummee Ltd Happy Mummy Ltd Mama Designs SnoozeShade Sweet Dreamers Ltd

QF6 QF11 QF7 QF4 QF1 QF8 QF5 QF2

We have a lot of fun things to show off this year at Harrogate Nursery Fair, so pop down to stand B3 to see it all for yourself.

focus HARROGATE NURSERY SHOW

The ONE you’ve been looking for Apramo UK – Hall A Stand A22 Launching at Harrogate this March, the Apramo ONE is the first all-stage car seat from the rapidly-growing travel brand Apramo UK. From birth to around 12 years (0-36kg) the ONE offers 360° rotation, Isofix and Top Tether, as well as traditional seatbelt fitting and a 5-point harness up to 25kg. So that’s 12 years, four stages, one seat, no compromise! The ONE looks good and is easy to use at all stages. With an RRP of just £249.99, and a choice of classic colourways, the ONE has enormous consumer appeal, and there’s a healthy margin for the retailer too. The ONE is already causing a stir on social media, with consumers asking where and when they can purchase the seat. Tel: 01827 50646 Email: sales@apramo.co.uk Web: www.apramo.co.uk

Browse exclusive show offers There’s plenty to see in Harrogate – here we feature a selection of the special offers available. Apramo Hall A Stand A22 10% discount for orders placed at the show. All qualifying orders go into a draw where one retailer will win their order for free.

Baby&More Queens Foyer Stand QF6 10% off all orders over £250 plus free delivery* £160 Starter Kit saving 5% off normal trade price with free delivery* Starter Kit comprises: 10 x Mum 2 Mum Bandana or Standard Wonder Bibs** 10 x Mum 2 Mum Small Sleeved Wonder bibs 10 x Choopie CityGrips (Single Bar Prams) 10 x BooginHead PaciGrips * Bacs payment on proforma required **Free counter stand available

pre-booked stand appointments, and 10% off all other orders placed at the show.

Mama Designs Queens Foyer Stand QF8 Mama Designs are offering a Choose Your Show Offer for independent retailers who can pick from no minimum order quantity, 10% off their order or free shipping.

Marbel Hall H Stand H7 Marbel toys will be offering a show discount for all orders placed at the fair for immediate despatch. There will also be a variety of pack deals on offer which includes a 10% saving and a display stand on most of them.

MerryGoRoundUK Hall H Stand HP103 There’s 15% off the normal wholesale price for starter pack.

BreathableBaby

No minimum orders on these pillows Cuddle Mate – Hall H Stand HP134 Designed by parents, Cuddle Mate pillows help little kids aged 1-4 years sleep better. Cuddle Mates are so special because of their shape – little kids just love wrapping BOTH their arms & legs around their Cuddle Mate for comfort and reassurance all night long. Cuddle Mates encourage side sleeping which is safe and healthy according to the American Chiropractic Association. A pillow tucked between little legs helps support hips and spines, aids digestion and improves circulation. Exclusive to the Harrogate show and for customers to test out their product, Cuddle Mates Ltd are offering no minimum orders. Tel: 07463 222233 Email: tam@cuddlemates.co.uk Web: www.cuddlemates.co.uk

Hall D Stand D5 Pop along to BreathableBaby exhibiting with The RHSM Group for 10% off their range of breathable cot bedding. In support of bricks and mortar stores, orders over £500 receive a free display set. Available in classic colours and a wide range of distinctive printed designs to complement any nursery.

Nimble Babies

Casdon Toys

Num Num

Hall D Stand D1a Get a 10% discount for all orders placed at the show.

Hall H Stand HP121 All orders placed at Harrogate International Nursery Fair 2016 over £100 will get 10% off.

Hall A Stand A27 10% discount for orders at the show.

Gummee Glove Queens Foyer Stand QF4 Get a phenomenal 20% off all orders taken at the show for their five new products, including Gummee Glove, providing all products are ordered at the same time.

Hall D Stand D8 Halilit are offering 5% off all orders placed at the show, and will also have special offers on new launches from Taf Toys, Benbat and Edushape.

Little Saints Hall C Stand C24 The UK distributors for Benbat, Bumbleride, Snoozebaby and Squiz have 20% off orders placed at the show for buyers with nursery today

Novela Hall H Stand HP90 Novela are offering 20% off any order of five items or more.

Dooky

Halilit

Hall H Stand HP115 Independents can buy 12 bottles and get 10% off.

Saplings Hall B Stand B42 Saplings are offering 10% off orders placed at the show for their range of Junior Beds.

Snugglebundl Hall H Stand HP133 Featured on Dragon’s Den and Loose Women, Snugglebundl are offering a free digital photo display unit for the first 10 orders over 12 units.

Tidy Freaks Hall H Stand HP117 Tidy Freaks – the innovative in-car character bins – “your back seat litter bin buddies!” debuting at Harrogate - where buyers from independent stores can avail themselves of a show special 10% discount. Come and visit us at HP117 and see for yourself just how much litter our Tidyfreaks can gobble up!

Sleep Feed care

Meet us at Harrogate International Nursery Fair Stand B8 Hall B

www.nimanshome.co.uk

hello@nimanshome.co.uk

01937 847 766

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Push on with an active lifestyle Omnio – Hall H Stand HP111 Omnio Stroller was the the 2015 Baby Products Association’s (BPA) Innovation Award winner and is set to return to this year’s International Nursery Fair with an exclusive trade preview of the final production model. Last year the Mk4 prototype created a widespread buzz for its design ingenuity with the fair providing the team at Omnio with an excellent platform from which to gain valuable feedback and sales interest. Subsequently, several key refinements have been made to the aesthetics, functionality and robust design of the Omnio Stroller. At ths year’s event year, visitors will be able to view these latest, fully-resolved design features,

UK distributor: bébélephant Tel: 0844 858 9792 Email: info@bebelephant.com m Web: www.bebelephant.com

and Omnio’s sophisticated new look, first-hand. This next generation stroller includes unique features such as the highly manoeuvrable Omni wheels, and an ultra-compact, lightweight, travelfriendly design. It can be folded down to backpack proportions so that parents can wear it comfortably, or easily stow it away in the home or car. Aimed at children aged six months-plus, the functional design is set to transform the way parents contend with typical everyday travel scenarios – from staircases and shop aisles, to air travel and public transport. The Omnio Stroller is the latest innovation for families wanting to push on with an active lifestyle.

Sleep tight w ith toys Golden Bear – Hal lDS

ing Award wucintn prod

tand D12 Golden Bear wi ll be showcasin g their new Slee Night range as p Tight All well as the com pany Forever Friends nursery products ’s enchanting My First at Harrogate th The new range is year. offers a unique sle designed to help teach children wh ep aid toy specially time to wake up en to sleep and – aiding the tra when it’s nsition from cot A parental mus to bed. t have, the inno vation around th is centred arou nd scientific stud e product ies on sleep an associated with d the colours inhibiting and en courag Sleep Tight All Ni ght will be availa ing it. unicorn soft toy ble in teddy, pu versions, as we ppy and ll as other licen including In the sed characters Night Garden’s Ig gl epiggle. In addition, Gold en Bear’s My Fi multisensory to y range is expand rst Forever Friends ing, following its 2015, with the launch in introduction of the new Bunny Light-Up Bunny. Soft Toy and Both toys are m ade from super-s oft fabrics and suitable for child are ren from birth.

Tel: 01952 60 83 Email: z.lunn@ 08 go Web: www.golde ldenbeartoys.co.uk nbeartoys.com

Level of serenity Renolux – Hall C Stand C13 The car seat Serenity is a unique experience of comfort for a child with the use of specific technology of high density foam, and its soft, comfortable reducer. Softness, comfort and security are the main key features of this car seat, from birth up to 4 years old, making a journey more comfortable for the child. This car seat can be also used rear-facing thanks to the numerous reclining positions. The Serenity is far more than a car seat, when you have it in your hands you’ll understand why.

Tel: 00 33 6 07 433314 Email: sales@renolux-industry.co.uk Web: www.renolux.fr

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IT FOR WA Y

W E

Where safety is style

2016 Harrogate International Nursery Fair March 20-22 STAND A21

www.kiwyworld.com | info@kiwyworld.com KIWY is distributed in the UK and Ireland by Malaika Limited www.malaikaeurope.com | info@malaikaeurope.com | +44 (0)7549 7548 61

THE ITALIAN CAR SEATS

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High quality at affordable prices K - Hall HP, Stand: MerryGoRoundU 103

l be showcasing on the The MuslinZ brand wil with the launch of the nd MerryGoRoundUK sta addles, ic Cotton range in Sw luxury Bamboo Organ w range ne rb pe su is Th s. Muslin Squares and Bib tton y successful 100% co complements the ver d an d ne sig de UK is nd range. The MuslinZ bra s. ce pri le ab ducts at afford offers high quality pro nts Pa g inin Tra tty ts Po The popular Bright Bo new ve been updated with ha ies pp Na ry Ter d an l see wil ow sh te e Harroga colours and a print. Th tly gh bri of ge ran ng ati din the launch of a co-or ght Bri e Th . Muslin Squares coloured Bright Bots 16 20 to rd wa for g d lookin Bots is UK owned an cts. du pro w ne al ion dit ad ft toys is new to the UK so ics an Wooly Org A te for the first time. and will be at Harroga rs, the tee d an ers, rattles cute range of comfort h wit ic an org ed rtifi , ce presented in gift boxes is Th C. EE factured in the corn fibre fill and manu ers ow sh by ba s, w babie range is perfect for ne ts. gif by ba d an

Oxford Spac e Structures a re proud to offi cially launch Spac eCot Hall H, Stand: H18

SpaceCot is a co mpletely unique travel cot that us intelligent techno es highly logy developed by that is used on the satellites. Ap European Space Agency plied to the trave technology mea l cot, this ns that SpaceC ot can simply ‘p three seconds. op’ open in just SpaceCot is supe r lig a hypoallergenic mattress that ca htweight and comes with n be used on tw levels. Due to its o different ea (6kgs) SpaceCot sy open mechanism and ultra -light weight is one of the m ost versatile tra market – suitabl vel cots on the e for travel, use around the hom and is so comfo e as a play pen rtable it can be used as baby’s is especially us primary cot. This eful for when sp ace is limited as seconds, the co within just 3 t can be folded away. Tel: 074

27 675012 Email: julian@ oxfordspacestr uctures.com Web: spacecot .com

Tel;: 01295 810008 gorounduk.co.uk Email: sales@merry unduk.co.uk Web: www.merrygoro

Classic and quirky with Otti Prams Hall B, Stand: B1 Otti Prams make neat 4-wheel pushchairs and 3-wheel off road pushchairs which are comfortable for babies and toddlers, easy to push along pavements, country tracks and the beach and they fold neatly when not in use. They specialise in classic and quirky exclusive prints for the fabric covers, which are designed in-house, so that parents can express their personality when out and about. They comply fully with the latest EU safety standards and benefit from a 12 month warranty. This is their second visit to Harrogate. Pop by and see them at stand B1 and see their new collection of pushchairs, strollers and new prints.

Tel: 01647 281238 Email: a.bauer@ottiprams.net Web: www.ottiprams.net

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Visit us

on Stand A19 at the Harrogate International Baby Show

Transforming bedtime for your baby and you A revolutionary new 100% natural cot mattress collection by expert bed makers Harrison Spinks Unique baby pocket springs giving babies the best postural start Combined with QDWXUDO ĂŞOOLQJV grown on the companyâ&#x20AC;&#x2122;s Yorkshire farm Now available: A

100% natural, waterproof and breathable mattress protector

www.harrisonspinksbaby.co.uk

Victoria Charlton - Nursery Sales Manager - 0757 2577 407 - vcharlton@harrisonspinks.co.uk

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Italian eleg ance Kiwy – H all A Stand K2

Carry on to connecantd C30 Connecta – Hall C St

ited to be attending Connecta are very exc al Nursery fair for the Harrogate Internation their y will be presenting second year where the ludes their 100% inc 2016 Collection which nts Liberty of London pri l, de Mo nim Organic De d. ee and genuine Harris Tw invest in a carrier Many parents want to gh ou the different which will truly last thr e early development. Th ’s ild stages of their ch ich wh at se le tab jus sily ad Connecta has an ea vity. offers parents longe d an by ba h wit ws gro signs de in le ab ail and av Multi-award-winning which in e oic ch a is ta ec to suit all tastes Conn ce their trust. parents can safely pla able in three sizes. The Connecta is avail ble to be used from ita su is The standard size ild comfortably until a ch birth (7.5lbs) and fits e siz r dle tod e Th e. ag of is around 2½ years s – 3 years, with a is ideal from 18 month the weight of 24lbs, while minimum suggested d an ars ye is aimed at 3 Preschool Connecta up.

1 Kiwy have landed in the UK and Ire adding some Ita land with the am lian elegance an bition of d flair to the ca Children deserv r seat market. e it! Kiwy’s heritage is unrivalled with beautiful nurser y products for bo a strong emphasis on creating th the safety an fashionable buye d the discerning rs. The company continue to enjo in the Asian mar y being leaders ket and are now coming home to Europe. their roots in Kiwy are ground ed in unsurpasse to engage with d safety knowle their customers dge and keen and parents to practical safety communicate when children tra vel in motor vehi As winners of nu cles. merous industry patents for inno awards and mar vation and safe ket leading ty, Kiwy products ar in Europe and, with more than e 10 0% made 25 years of expe seat industry, th rience in the ca eir vision is set r fo r a long lasting future. and exciting Inspired by thei r homeland, the into this new m car seat is bein arket in Cherry g launched Red evoking the cherries. delicious Italian Te

l: 0039 0522 2 7 Email: aleksand 2098 ramaravic@se grall.com Web: www.kiw yworld.com

Tel: 07504 879817 tababycarrier.com Email: anne@connec babycarrier.com Web: www.connecta

Get your teeth into distinctively different and stylish toys Squidge & Pip – Hall H Stand HP92 Squidge & Pip are set to launch their new baby and toddler brand with their first product at Harrogate Nursery Fair. Founder and Creative Director Mary Lord was inspired by her own experiences as a mum of two, with Squidge & Pip born from her passion to collaborate design with function, and the desire to offer a modern alternative in the premium teething toy category. Along with the primary teething features their innovative little duo of Squidge the dog and Pip the cat stimulate baby’s senses, are easily attachable, and can be sterilised after a hard day’s chew. Each toy comes with its very own handy travel pouch and is beautifully packaged in a quirky box to make that perfect statement gift. They are looking for boutique partners who: ● Want to offer a contemporary, premium gift choice for their customers. ● Want a brand that tells a story that resonates with their customers. ● Support British-made products. ● Support innovative and creative mumpreneurs.

Tel: 07867 805559 Email: mary@squidgeandpip.com Web: www.squidgeandpip.com 40

nursery today

Classic Italian ch lands in U ic K

Little Saints is excited to introduce the latest additions to the Bumbleride range at Harrogate, stand C26. Come and meet SPEED

We will also be unveiling the new Bumbleride four wheel, reversible seat, ERA pushchair. We are the sole UK distributor for:

Also introducing the latest additions from Benbatâ&#x20AC;&#x2122;s Friends and Dazzle Toy Characters. New Travel Friend

Little Saints Ltd 10 Muirdown Avenue, London, SW14 8JX Phone: 0208 3922665 2665 email: sales@littl sales@littlesaints.co.uk

focus ABC DESIGN

Harrogate Hall A Stand A39

A new era... In 2016 all eyes are on ABC Design with the arrival and launch of its innovative PLUS series in the UK.

he stroller series combines the highest levels of quality and functionality with distinctive design and striking good looks. Thus, ABC Design builds on the success of its international award-winning double/ twin buggy, Zoom, loved by UK parents for its unique flexibilityy and compact design. Not only in the UK, but also in no less than over 40 countries worldwide, ABC Design stands for a long term experience in the baby sector, outstanding German design and engineering as well as innovative strength. Driven and inspired by its view of the perfect stroller as a result of correlating know-how and passion with the sense of responsibility towards baby’s special needs, ABC Design’s strollers have been among the UK‘s most trusted and loved stroller brands for several years now. The Zoom tandem / twin pushchair, is a gold award winner in the category Best Double Stroller and two-time silver award winner of the Lovedbyparents Awards 2015. “It is well known and became a firm favourite in the UK,“ says Bernd Fischer, Manager Director of ABC Design. Zoom can be used equally well for twins or two children of differing ages as the Zoom is a highly adaptable and versatile double tandem pushchair. It provides a wide range

“ Zoom can be

equally we used l l f o two c hildr r twins or ages as theen of differing highly adap Zoom is a versatile do table and uble tandem pushc hair ”

Did you know? ABC Design is among the world’s leading providers of high-quality baby and toddler articles. The medium-sized family business is located in the southern German city of Albbruck, close to the Swiss border, and is one of the market leaders in the pram sector. For more than 25 years, ABC Design has been successfully developing, producing and marketing strollers, stroller accessories and other baby articles such as highchairs and car seats. Parents in more than 40 countries worldwide place their trust in the high product quality and appreciate the products‘ extensive functionality. All products clearly focus on the most important task they have to fulfil: Serving baby’s well-being. www.abc-design.com info@abc-design.com

nursery today

options as the of opt various attachments, variou such a as sport seat hard carrycot unit, ha newborns and for new 0+ car seat, Group 0 can be ccombined in any way depending ABC Design on age. A t d th tt created the attachments so that they are child‘s play to reverse from world to parent-facing mode. “For the children, that’s definetely one of the features that makes the Zoom the nicest place to discover the world together,” Managing Director Jörg Zehe emphasises. Little passengers can sit one behind the other or have face to face interaction when laughing or playing. The Zoom has lots of space for both children, and yet is easy to manoeuvre with its swivel wheels. Although it seems to be long, it is surprisingly lightweight and compact, which is a bonus in confined spaces. With the brand-new PLUS series range, launching in the UK at Harrogate International Nursery Fair in March 2016, ABC Design sets standards in terms of function and design and builds on the great success of the Zoom. “We are proud to say that the PLUS series stroller models Cobra PLUS and Mamba PLUS come with unique intelligent functionalities,“ says Bernd Fischer. The innovative range of products boasts precisely those functions which are particularly important to parents

who are using a pushchair on a daily basis. “We believe, that nobody is better equipped to define these requirements than parents themselves, therefore we recognised the supreme value of the feedback and experience of parents when we were developing the PLUS range and took account of more than 3,500 reports and reviews.“ That’s how Bernd Fischer describes the product development process and launch of the PLUS series in Germany. The PLUS series provides intelligent features such as a seat unit with memory foam technology of optimum ergonomic design, a fully reclined position for absolute comfort when sleeping (including for babies who sleep on their sides and stomachs), an adjustable suspension system that can be set at three different levels of hardness, and naturally maximum ease of use for mum and dad. Not to forget, the stylish, urban look of the PLUS series, which is also available for the Zoom. High-quality materials and workmanship characterise the chic leather effect of the new PLUS series style designs with their handmade handle and bumper bars, labels and more original leather-look applications. Melange fabrics made from quality yarn in classy colours such as Graphite Grey and dark anthracite Street colourways, lend the style designs their unique character. Perfect choice for parents who rate design and aesthetics just as highly as clever features and quality.

ABC Design‘s commitment to quality provides parents from all over the world with security. “We are committed to high quality standards and are uncompromising when it comes to meeting them,” says Bernd Fischer and emphasises the importance of quality at ABC Design. Not surprising then, that all products from ABC Design are tested beyond international quality standards. ABC Design works with highly respected testing institutes in order to guarantee total product safety. Every detail of every single product is tested, without exception - from the frame to the fabric - for conformity with the high EN requirements, DIN quality and safety standards as well as conformity with the European Community Regulation on chemicals (REACH Regulation). The quality process begins during the product development stage and continues until the final production run. Parents can be sure that all pushchairs leaving the ABC Design factory have been extensively tested, have met the highest demands in terms of their mechanical safety and have satisfied the requirements set out in the international quality and safety standards. Moreover, ABC Design goes even one step further, however, not being content

just to meet the official safety standards, but wishing to exceed them. “Each model is put through its paces on our own real road test track, an intensive and varied test course which guarantees top quality and supreme safety, Bernd Fischer continues. “We are well aware

of the high level of responsibility we bear in our work. To deal with this trust in a responsible way is both a requirement and an obligation for us,” adds Jörg Zehe. This is what formed the ABC Design‘s character in its beginning, back in 1989 and what is still the core of all its work today. y

Strong partner in the UK S In the UK ABC Design is represented by its longstanding distributor Obaby, one of the leading and most sought after brands in the highly competitive UK baby and nursery market. Obaby stands for exciting and innovative products and reputation for quality, style and reliability. Since 2004, ABC Design relies on Obaby’s market expertise and experience. www.obaby.co.uk info@obaby.co.uk

ay s o t d ou ies r p e r a e er s W S U L “that the P s Cobra l e d o m r strolle and M a mba que PLUS me with uni o PLUS c t functionalities ” intelligen nd Fischer Ber

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Long lasting furniture Saplings – Hall B Stand

B42 By designing an d developing th eir own ranges innovate as well in-house, Saplin as respond to co gs nsumer trends. Having built a su cc es sful business us products gained ing their knowle from their early dge of wooden days as trained are now expand ca ing their range of high quality nu binet makers, they highchairs, and rsery furniture to launching a new include range of mattre cot beds and ju sses to fit cribs, nior beds. cots, The Kirsty room set is currently the best-selling UK, and parent s love the long-la nursery roomse t in the sting stylish coor of drawers and dinating cot bed, wardrobe with its chest simple design. Tel: 019

52 550022 Web: www.s sa ap pli llin ing ng gs s...c s co co om m

en Reinventions driv put by parenSttansd ’B1in 8 Babymoov – Hall B

ir are renowned for the innovative, Babymoov ly tru hly d hig an le, ing iab inn rel -w ing Multi-award parents by provid of life y da input.. ry rs’ eve me the their custo capacity to reinvent ced products driven by van -ad ally by gic cts olo du hn pro tec w designed and t to create ne nued their commitmen Babymoov have conti past year. the r ove D million in R& n Awards Und Jugend Innovatio investing more than £1 d US. double win in the Kin ir the the d m an e fro rop on Eu ing Follow ustry accolades in ind e top ny come ma be t win fas to bymoov have they have gone on in the UK last year, Ba wth gro 0% 10 n tha With more retailers. all specialist nursery a must-have brand for

00 Tel: 0033 4 7328 60 moov.com Email: export@baby v.co.uk Web: www.babymoo

Making an organic debut Frugi – Hall H Stand H3 One of the UK’s leading organic childrenswear brands, Frugi will make their debut appearance at this year’s Harrogate International Nursery Fair. The brand’s multi-award-winning collection, which caters from newborn up to 10 years plus a Mother range for bump to breastfeeding, has become a worldwide hit since launching 12 years ago. It currently sells across more than 500 stores worldwide and is a key brand for High street giant John Lewis. Frugi will be unveiling their first range of toys at the show in the shape of The Frooglies, Made from 100% organic cotton, they are set to add an exciting new dimension and expand the brand’s gift and nursery presence. The team will also be showcasing their range of 100% organic cotton bedding. Having initially launched Frugi bedding in 2015, the new homeware has been met with phenomenal interest.

Tel: 01326 558462 Email: info@frugiwholesale.com Web: www.frugiwholesale.com 44

nursery today

Loved by parents

focus HARROGATE NURSERY SHOW

Starring with Twinkle Twinkle The RHSM Group – Hall D Stand D6 BreathableBaby are excited to be returning to Harrogate again this year with new items added to the successful range of printed Breathable liners, including the 2016 Twinkle Twinkle design. Timeless and classic, Twinkle Twinkle is beautifully simple with a soft grey star print. Available in all three platforms, full wrap , two-sided for cots with solid ends, and a mini version to fit cribs and cradles such as the Bloom Alma crib, Twinkle Twinkle is available now.

Tel: 07976 773486 Email: rachelle@rhsm-group.com Web: www.breathablebaby.com

Ethically-sourced collection for mini-sylistas Bambini and Me – Hall H Stand HP136 For truly baby soft clothing made from ethically-sourced bamboo, look no further than Bambini and Me whose adorable collection will have your mini-stylistas dressed from head-to-toe in heavenly fabrics that are not only sumptuous, but also ensure maximum comfort – and all without breaking the bank. The eco-friendly range, full of quirky prints, includes pieces for babies from 0 to 18 months. As well as helping with temperature control, bamboo clothing is perfect for wicking away moisture from the skin and ensuring breathability. Whether you’re looking for body suits, sleeping bags, rompers, shoes or swaddles, Bambini and Me will make a delightful addition for even the most sensitive of skins.

Tel: 01732 240662 Email: info@bambiniandme.com Web: www.bambiniandme.com

All set to make parents’ lives easier Little Saints – Hall C Stand C24 The Little Saints stand will be showcasing all the latest ranges that have been sourced by them from around the world to make parents’ lives with their babies easier. They will be hosting the UK launch for the European consumer award-winning Squiz range of reusable, hygienic, convenient, economical and recyclable food pouches, which are filled and cleaned through the wide double ziplock opening in the base, and can be stored in fridges or freezers as well as carried around without leaking. Benbat are extending their range of essential travel accessories with the launch of Dazzle Toys, in-car toys that entertain babies and help stimulate their senses. Designed in-house at their San Diego headquarters, the latest addition to the award-winning Bumbleride range is Speed, a designated running stroller offering the ultimate balance of durability and lightweight performance. Equipped with Speed3 steering it is engineered so that each user runs at their own pace while the baby or toddler is transported in comfort and safety. Meanwhile there’s Swimtrainer, which gives confidence to babies and toddlers while learning to swim, as the combination of five inflatable chambers, inflatable shoulder straps and the horseshoe shape supports babies from as young as 3 months in the water.

Tel: 020 3744 1056 Web: www.littlesaints.co.uk 46

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Matching bedding

The Pretty-in-pink Love Minnie and delicate grey Winnie the Pooh Dreams and Wishes collection is perfect for families with Minnie Mouse or Winnie The Pooh in mind, and features adorable illustrations of Minnie or Winnie, coordinated delightfully throughout all items in the set. Beautifully designed and built to last, the Disney furniture sets include a cot bed, under drawer, closed changing unit and spacious wardrobe, all packed full of convenient storage solutions to give parents a much needed helping hand in organising baby’s room.

Come and visit us at the Harrogate Nursery Fair and see our fantastic new Disney Monsters Inc range. Matching bedding

Meet the team, and see how Obaby’s products can help your business grow.

Meg

in t

Stand A39

n s t e r A c ti o n

www.obabytrade.co.uk 01652 641491

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s New print storie sters join the mon d C23 C Stan Close Parent – Hall unveiled at 2016 collection will be

st The Pop-in SS introduction of their mo Harrogate and sees the core range – ir the ing tur fea , yet engaging print stories Kokeshi Monster, Rocket and Edie Monster, Herman an limited edition Camperv Doll – as well as their summer. pdesigns just in time for uced across the full Po rod int be l wil nts The pri g din fee d an expanded swim at gre in range, including the is 9) 1.9 £1 P (RR Rash Vest le collections. The new litt y an d the pool, ensuring for both the beach an er in the , keeping them warm ted tec splashers are pro h a UPF wit n tio tec pro n su offer water for longer. They te with ina ord co are designed to rating of 50-plus and handy their swim nappies. s the addition of their Their feeding range see insta of pro ter with its wa little Pop-in Burp Cloth rane and n waterproofing memb de hid er, lay top t resistan perfect the h wit e er on the revers full wicking fleece lay mop up to top on oo mb ba rbent amount of highly abso s. ise rpr su lky mi y an Fibre their Pop-in Bamboo They are also unveiling little for ion ct mealtime compan th Feeding Set, the perfe bo it’s , on cti alled constru nippers. With its twin-w that is alternative to plastic l ca cti pra a d an durable printed a es ris . The set comp naturally phthalate-free eve, sle ne co sili p gri with easi weaning bib, tumbler die foo plate for those first cereal bowl and deep d. yon be moments and

Tel: 01992 554045 rent.com Email: leah@closepa parent.com se clo Web: www.

Got it covered! Halilit – Hall D Stand D8 One of many new additions from Taf Toys being launched on the Halilit stand, the Playful Cloud Shade is an innovative 3 in 1, UV protected pram, pushchair and infant car seat sun shade and toy. Attached easily to the hood, the long, soft fabric shade protects babies’ delicate skin when out in the sun, comes with a flap covering a mesh viewing window and features brightly-coloured hanging toys to entertain babies. A cloud-shaped character doubles up as a storage pouch for the sun shade, which rolls up and can be zipped away easily when not in use.

Tel: 01254 872454 Web: www.halilit.co.uk

A healthy, happy home Crane US

A – Hall B Stand Crane have take B8 n the lead in pu tting the fun into humidifiers by fo cool mist llowing the desig n for better livin The commitmen g mantra. t to quality mea ns babies sleep humidifiers relie sounder – ve cough, cold, an d flu symptoms, nasal congestio n, dr including and dry skin mak y cough, sinus irritation, nose bleeds ing for happy ba bies and happy Crane have laun parents! ched four humid and fun Elepha ifiers – a funky nt, Frog and Du Droplet ck desig Each humidifier has clean contro ns. in the base which l antimicrobial m aterial is proven to help bacteria growth reduce mould an up to 99.96%, d a one-gallon re auto-off functio movable tank, n and each one runs whisper qu 24 hours provid iet for up to ing minimal dist urbance to baby Email: Stephen . .G

ridley@nimans. Web: www.cra net ne-usa.com

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Not all of your buying decisions are prickly ones! bébélephant is fast becoming the UK’s largest independent distributor in the nursery sector, of innovative and exciting products with world leading brands that appeal to parents and babies alike!

Visit us at bébélephant Boulevard, Hall H (HP 109-117) for smooth buying decisions, where MOQ is never an issue.

www.bebelephant.com • info@bebelephant.com • 020 8202 1467 ✝⛸⅒䗾ѝഭԓ㺘ഒ ᡁԜᵏᖵᛘᶕᡁԜኅਠ㦵Ѥ৲㿲

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Sun is shining for Suncrest Hall B, Stand: B3 Formed in 1989 Suncrest Trading quickly established themselves as a key supplier of beautiful products for babies and toddlers worldwide. Let’s take a sneaky peek at what’s in store on their stand at Harrogate this year…

uncrest Trading have been designing and supplying the private label nursery and toy industry for many years now with gorgeous bedding collections, cute and cuddly toys and fabulous change bags. While this continues to go from strength to strength they are thrilled to be exhibiting again at the Harrogate Nursery Fair using this fabulous platform to launch their current ranges and brand new exciting ones! Visit their stand to see their three sumptuous nursery bedding collections with coordinating accessories, Beyond the Meadow, Fetch the Engine and Jolly Jamboree! Within the bedding category they will be unveiling the beautiful new Guess How Much I Love You collection. Be inspired by the great British countryside

Tel: 0116 232 8800 Email: rachael@suncrest.uk.com Web: www.suncresttrading.com

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with the arrival of their activity toy range, Funberry Farm, as Sunny Jim the scarecrow takes centre stage! Get excited by their new licences in plush, Tiny Tatty Teddy, looking as cute and cuddly as ever and the brand new exciting concept, Meiya & Alvin. Meiya & Alvin are a super cute little duo Meiya Mouse & Alvin Elephant, combining soft rubber elements that are great for little teethers and gorgeous plush making it very huggable, which will soon become little ones favourite toy. The beautifully illustrated story book really helps to bring the bring characters alive.

You will also find on their stand the refreshed wall stickers from Fun To See which add a bit of fun to any little ones room and also Suncrest’s own range of stylish change bags that every mum will love. The icing on the cake will be the launch of their own ragdoll doll range, soon to be every little girls best friend. Take time to visit Suncrest and say hello while you are at the show – there is just so much to see!

Gorgeo and cuus, cute ddly!

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Rock out with Gerry Innovative Baby Prod ucts

– Hall H Stand H Meet the fully-porta 35 ble Sleepybobo ak a Gerry The Giraffe. designed by fathe A world first, r of four Warren Ne wton from Lincoln, UK. Harrogate will mark their main trade lau andf his product ha s also been entered nch into the BANTA awards. Compatible with m ost car seats, rocke bouncers, moses rs, baskets and cribs, Gerry gently rocks and so othes baby. Gerry has several in-built features, sa fety being the main on e plus there’s a sp eed setting, lock, batte ry indicator and tim er. And there are other products available in the ran ge, including Comfort Blanket, Plu sh Toy, Interactive Toy, Se nsory Book, Dummy clip, Neck Extension (to work Bespoke Carry Ba with cribs), g and Keyring.

Tel: 0800 9788 365 Email: orders@in nbp.co.uk Web: www.innbp. co.uk

r Welcoming anothe award winner

and C29 & C35 Hippychick – Hall C St imes easy clearing up after mealt tray and bib kit makes led

The Tidy Tot rfect for babydesign and colour is pe peasy, as its innovative contrast to baby’s ct rfe pe the es green provid weaning – the vibrant es. elv them to feed thems food, making it easy for span of an 8-monthverly reaches the arm cle y tra the included bib The size of the r, ed onto the floo and pp dro ing be kit d foo ing old, stopp ts into baby’s lap. The the tray so no food ge of nt run fro ply the sim to or o’s ed lcr wip Ve be and high chair, and can simply slips over baby . under the tap to clean ground running this , Tidy Tot have hit the After a successful 2015 ard from popular aw um w for 2016 platin ne the ed op sco g vin year ha ce. blogger Janey Lee Gra Harrogate. nching the Tidy Tot at lau be l wil k Hippychic

Tel: 01278 434440 @ Email: kelly.linthorne hippychick.com . Web: www.hippychick com

ood g , y r r e Hello Gmeet you to

Lining up for spectacular event BabyStyle – Hall B Stand B44 Harrogate 2016 is lining up to be something rather large and spectacular for BabyStyle as they have the largest stand at the show which will be jam packed full of fantastic offers, new colours, unique and familiar products and naturally their happy and friendly team ready to help you out. The special Harrogate show-only offers they have planned really will take some beating for the existing Oyster2 and Max colour range. Egg will be unveiling their new stunning and stylish colours for this now iconic stroller – can you believe that it was only a year ago you saw it for the first time at Harrogate? The ever-popular Oyster gets a makeover and also on display will be the whole new range of colour packs now made with a new fabri. And if that’s not enough, there’s an after show party on Sunday from 5pm till 7p.

Tel: 01509 816444 Email: info@babystyle.co.uk Web: www.babystyle.co.uk

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Show o ffers tha be beate t won’t n

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It’s all in the stars Clever Clogs Trading – Hall C Stand C18 Pabobo are ow offering their famous Stars Projector, awarded best Sleep Aid by Loved By Parents, in a Tiny Turtle version. With even better star projections and longer runtime, there’s more than a month of battery life with nap and sleep time This little turtle creates a beautiful starry sky on the bedroom ceiling and can also play a gentle lullaby to soothe children. Colours change automatically and smoothly from green to blue and orange. Completely cordless, the Pabobo Musical Turtle Stars Projector can be placed everywhere. Designed to be handled by toddlers and really simple to use with only two buttons, the Turtle Stars Projector is also economical for parents by turning off automatically after 22 minutes. Using LED technology, the Pabobo Musical Stars Projector, available through Clever Clogs Trading, is certified for use from birth. It’s a great solution to enhance children’s well-being at sleep time and is already available in green with a grey version in the pipeline.

Tel: 0800 0518080 Email: andrew@cleverclogstrading.co.uk Web: www.cleverclogstrading.co.uk

Function meets fashion

Kerikit – Hall H Stand HP9

3 KeriKit is a range of stunning yet practic al, award-winning that meet the mod changing bags ern parent’s need s without having to style or choose be compromise on tween function an d fas hion. KeriKit uses the hig hest quality Italian functional, beautifu leathers to create multil bags for you, your baby, work or a we The exterior exudes ek end away. lux ur y, while the inside to the unique and is purely practical innovative IRO (Inter thanks nal Removable Or There are also a ho ganiser). st of clever design so your bag can be features such as tw worn on either shou o-way zips lder, wide straps for and integrated bo ttle holders. The IR comfort O and exterior pockets transform the Kerik also help it from a changing bag into a handba Tel: 07967 6994 g. 74

Email: contact@ kerikit. com Web: www.kerik it.com

A warm welcome ndents to indepeHa ll C Stand C37 ggy Buddy – ug ug Bu Myy B M

gate for 2016 with an ggyy Buddy return to Harro ing ugggy ug Bu My B My ndent retailers and launch epe iiss on meeting with ind asssis ha p pha emph em products. ew p ew will ne new two n tw two tributor, My Buggy Buddy ing alongside their UK dis kin rrkkin orkin ork lWo W dua and ket e storage poc iting their new handy sid bit ibit hiib xxh exh be e be lla. bre um and l paraso ial ose p os pos rp urp pu p pur growing range of essent products complement the th p ddy Both Bo Bu ggy Bu My by s provided wiinning pram accessorie w d---wi to arrd a award aw products will be available new the and es sal ide ld rrldw worl for wo fo for nd try. nd and wa ew vie vi vie

07795 690161 l: 07 Tel: Te ggybuddy.co.uk ill:: paulbaines@mybu ail ai Em Ema .uk www.mybuggybuddy.co b: w eb: We W

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introducing two new brands by aden + anais

aden® and ideal baby™ — designed to bring muslin baby products to every mum

now available at Babies R Us

design

authenticity

soft

product range

fun, quirky prints with a contemporary colour palette

made from muslin and woven with 100% cotton

extra-soft, breathable, and durable

the collections feature a range of swaddles and muslin squares as well as sleeping bags, bibs, comfort blankets and hooded towels all in unique exclusive designs

launching Autumn 2016, developed especially for supermarkets

see the new collections at Harrogate Nursery Fair | March 20th - 22nd | stand B12 /adenandanais.eu

@adenandanais

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55 years young and going strong! East Coast Nursery - Hall A, Stand: A15 Being established for a very long time can often bring reflection, and perhaps make us feel like we need a little facelift!

or East Coast Nursery, celebrating 55 years in the industry marked the perfect time to update their look, and to grow their brand. Managing director Eric White explains what the company has been working on, and why East Coast Nursery are excited to meet you at Harrogate to show you their new branding and reveal why this is about so much more than a lovely new logo. “As a company we have aspirations to grow our customer base, and we know that consumers today are looking for brands like ours that they can trust. In an ever-changing, fast-paced industry like nursery products, we thought the time was right to clearly define who East Coast are, what our vision is, and what we want to deliver to parents today.” “East Coast Nursery have enjoyed a long association with good quality and great service, but it’s fair to say that we have been a solid ‘trade’ rather than consumer brand. As the UK’s leading manufacturer of the changing mat, and the iconic folding wooden highchair - seen in most restaurants and cafes nationwide, our research found that while most people owned our products, loved them, but just did't know who we were. We

wanted to put that right.” Working with Lisa Joyce of Luverly Baby, East Coast Nursery spent over six months reviewing both trade and consumers’ perception of them, with some of the industry’s leading buyers, movers and shakers! Eric explains, “We had a ‘warts and all’ review and it was liberating! We weren’t surprised by some of what we found, and it showed us where we needed to focus, but we were blown away by overwhelmingly positive feedback too.” Taking this research, the company made the decision to consolidate their focus, beginning to reduce distribution products, and making sure that only the very best products are given the East Coast logo. “Our rebrand has shaped our design, product development, marketing, and sales strategies and has really fundamentally changed the way we run our business,” Eric comments. One of the most exciting recent developments has been East Coast Nursery’s partnership with Baby Sensory, creating a range of intelligent toys. Launched at Toy Fair, the reception has been fantastic, with positive reactions from buyers, the press, bloggers and parents.

Tel: 01692 408802 Email: nursery@east-coast.co.uk Web: www.eastcoastnursery.co.uk 56

nursery today

This year marks the start of a really exciting time for East Coast, with new developments in the pipeline as the brand introduce their products to a new generation. And while every brand must strive for improvement and innovation, it’s also vital not to lose sight of the principles at the core of the nursery industry. Eric concludes, “Being a family-owned and run company, we take our business fully to heart. Our brand has a long history, a purpose, and a strong set of values that have helped us drive this business with passion and commitment from day one. "We are proud of our heritage and our ethics; our commitment to quality hasn’t changed, but now we are determined to make sure our brand is recognisable to the consumer as a sign of high quality, ultimately helping us all to sell more. Our number one priority is to create a safe, stimulating environment for East Coast babies, and peace of mind for their parents and families.” The East Coast Nursery team look forward to welcoming you to their stand at Harrogate, and they can’t wait to hear what you think of their new brand.

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Harrogate Nursery Fair

STAND D12

5% off all orders placed at the show

Brands that make Children smile

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Adorable sleepy sheep Silvercloud – Hall A Stand A15 Following the success of their Counting Sheep range, Silvercloud have added some new products including a spiral toy and a gorgeous comforter, in soft fabrics and featuring the restful colours and adorable sleepy sheep. Visit the stand to be one of the first in the trade to see the extended range. Launching at Harrogate is their Love From range of little gifts, perfect for newborns. The irresistible products include cute characters and tactile fabrics in little rattles – perfect for tiny hands to grab. The full range of Silvercloud bedding will be on display, including the bright Love Colour collection of separates, which recently expanded with lightweight muslin blankets featuring jacquard woven elephants; and the Baby Boutique selection of luxury blankets, including the soft cotton shawls and garter stitch blankets.

Tel: 01692 408802 Web: www.silvercloudnurserybedding.co.uk

Beautiful ba by bedd

Making bath ti me safer Joey ’s Innovatio ns – Hall H St

ing

and H125 Joeys Innovations are delighted to be exhibiting at Harro Fair this year, unve gate Nursery iling their new and innovative, essent accessory, Flannel ial bath time Fingers. Flannel Fingers are beautifully, soft, org enable parents to anic cotton gloves safely keep hold of which slippery little ones or toddlers, while , whether babies bathing them. Flann el Fingers give extra to babies, as they support can be washed wi th an open hand pr confidence that th oviding a ey are in a safe en vironmen Boasting unique fea tures including com t. hanging loops and fortable, snug fittin machine washable g cuffs, organic cotton, Fla are like nothing els nnel Fingers e available on the market. Designed by a mum , inspired by the lov Fingers are for a sa e of little ones, Fla fer, easier bath tim nnel e. Tel: 02

0 8402 9227 Email: joeysinnov ationsltd@gmai l.com Web: www.flanne lfingers.co.uk

ss bellies For flawCle Stand C9

Belly Bandit – Hall

e announced a Cocoa Butter Formula hav Belly Bandit and Palmer’s dose of stretch mark e women with a double partnership that will provid treatment and care!. ghs Disguise and Belly ndit’s Flawless Belly, Thi From February, Belly Ba r’s Cocoa Butter me e a 1.7oz sample of Pal Shield products will includ . rks for Stretch Ma Formula Massage Lotion recommended for with Bio C-Elaste is widely ula form ed anc This adv oa butter, vitamin E, coc of n atio a powerful combin ing vid pro , rks ma tch stre ndit products featured in a butter. All three Belly Ba collagen, elastin and she eave fabrication. This rW with patented Wonde d ate cre are ip rsh tne the par p lotion on the skin and a protective barrier to kee unique material works as off of clothing. and Palmer’s WonderWeave products The combination of the n to indulge their belly h Marks will allow wome Massage Lotion for Stretc and help reduce the re istu that will lock in mo ent atm tre ve nsi inte an in beyond. rks during pregnancy and appearance of stretch ma

Tel: 07446 015165 .uk Email: info@alcado.co k .u co Web: www.alcado.

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Set to be a h ot seller

MJmark - Stand : H118

MJprams Travel System was laun ched last year an time it has been d since that selling pretty we ll in its first year it will continue to do so in the and hopefully future. Visit th gain a valuable em at the show demonstration. to Te

l: 07815 1795 74 Email: info@m jjm ma arrk rk k..c .c co o...u o uk u k

Get planning littleCONCEPTS Stand HP105 PlanToys continues to push the boundaries of sustainable wooden toy production NEW for 2016 is the PlanToys â&#x20AC;&#x201C; Surf Ride On. Produced from sustainable rubberwood, the ride on features a stable base, handle grips and a handy storage compartment. The Ride On retails for ÂŁ59.99. The PlanToys collection features numerous timeless and iconic products, such as the Dancing Alligator, Solid Drum, Victorian Dollhouse and more! PlanToys are made from natural rubber wood trees that no longer produce latex. PlanToys commits itself to using the best eco-friendly material. The organic colour is not only good for children but also for our environment.

Tel: 07870132595 Email: hello@littleconcepts.co.uk Web: www.littleconcepts.co.uk

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Ideal f nurser or the y mar ket

Marbel presents superb toy ranges at Harrogate Hall H, Stand: H7 Marbel Toys, UK distributor of Hape, Bullyland, Nanoblock, Kinetic Sand, Kids Preferred, Pink Poppy, Comansi and Renart are proud to be exhibiting at Harrogate this year displaying many new product launches, coupled with the celebration of Hape’s 30th Anniversary.

ooden toy brand, Hape, celebrate their 30th anniversary this year and to commemorate this milestone, they have released a limited edition product range containing four of the best sellers. Ideal for the nursery market, the new Hape range includes a Pound n Tap Bench, a Pull Along Puppy and Building Blocks - all designed in beautiful, bright colours and high quality wood. These products are presented in attractive, anniversary packaging and finished in anniversary colours. Alongside this range, they have launched a very special campaign called “We care We share”. Hape have committed to a yearlong donation plan to help children living in war torn countries. This means for every 30th anniversary building block toy sold around the world, they will donate a toy to a child in a refugee camp in countries such as Afghanistan and Syria. Featuring on the packaging of the blocks is a code which can be used to track the destination of the donated toy. Spring/summer saw the release of some new nursery lines including the bug about; a lovely ride on, suitable for 12 months plus. It has antennae for handles and a cute storage area in the bugs

Tel: 0845 6000 286 Web: www.marbeltoys.co.uk 60

nursery today

belly for the child’s favourite books and toys. Also, new for this season is the Roly Poly Ralph rattle, suitable for toddlers 10 months plus. Ralph rolls around and helps children understand the concept of balance while being a colourful, fun rattle at the same time. Later this year, Hape will be launching a new railway range which will include a nursery railway set and some fantastic, original and vibrant accessories suitable for 24 months plus. Back by popular demand are the George Luck puzzles. They will be making a return later in the year with some lovely, animal themed designs in both large and smaller, less, complex puzzles. New to the Marbel portfolio for 2016 is Kids Preferred. Within Kids Preferred, there are two nursery ranges – ‘Amazing Baby’ based on the well-known Amazing Baby book series and ‘Little Sport Star’. The Little Sport Star brand contains a range of developmental toys for newborn babies. These soft toys offer various textures and bright colours that not only stimulate your baby but promote tactile exploration, hand eye co-ordination as well as visual and auditory development. With clever clips to attach to the stroller or cot, this will keep

your babies entertained while ensuring toys are kept safe and close by. Little Sport Star cover football, golf and tennis themes and include a plush golf club, tennis racket and soft football rattle therefore offering something for everyone. Also within the Little Sport Star range is a football themed play gym suitable for newborns. The activity mat is designed to develop eyehand and foot co-ordination. The gym has multiple textures, toys to pull on, mirrors to giggle into, teethers to chew on, colours and shapes to marvel at and the friendly faces of two plush players that squeak and rattle. The gym features an easy-to-clean surface and carrying case making it easy to pack up for a great day outdoors. The Amazing Baby range has been created and based on accepted research of how babies develop within the first two years. The colourful collection offers something for every baby, spanning from pram toys and teethers to soft books and activity toys. With sensory development in mind, the toys offer different textures, colours, sounds and shapes making these great fun to play with at every stage of early years development.

Say “Hello” to innovative brands with a proven track record UPPAbaby -

Award winning Prams and Pushchairs

Nomi -

Birth to teenage Highchair/chair

Halo -

Safe and convenient Bedside Cribs

Puj -

Practical and fun Bathtime Products

Pogu -

Protect what matters, Pushchair Reflectors

Meet us on Stand Number D4 & 9 at the Harrogate International Nursery Fair

www.dcukltd.com

New Arrivals from Little House Furniture The Little House Glider Chair and Footstool. Available in Oak and White colours with adjustable and locking recline mechanism. Available for immediate delivery to retailers.

Brampton – A beautiful, new range of nursery furniture featuring soft curves and delicate pewter effect handles. Available for immediate delivery to retailers and consumers.

For more information go to www.littlehousefurniture.co.uk

COME AND VISIT US AT HARROGATE

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Baby talk from Nimans Home Hall B, Stand: B8 Nimans Home – one of the leading tech supply specialists - will be unveiling three distinctive product themes of; Sleep, Care and Feed. ‘Sleep’ encapsulates Baby Monitors, Night Lights and Movement Monitors from brands such as Hush, BT and Snuza. ‘Care’ features Humidifiers and Tens Machines from Crane and Beurer whilst ‘Feed’ covers Breast Pumps, Baby Food and Bottle Warmers from Beurer and Yoomi. A Nimans Home ‘Mother and Baby’ brochure is being produced for the show, featuring 10 product categories - Baby Monitors, Night Lights, Baby Scales, Clinical Thermometers, Breast Pumps, Baby Food and Bottle Warmers, Steam Sterilisers, Humidifiers, Movement Monitors, Tens Machines, Fetal Dopplers and Nursery Accessories. The Yoomi bottle warming system will be on display at the show alongside a new Beurer range of breast pumps, bottle warmers, bottle steriliser and other equipment. Colourful humidifiers from Crane – designed as animals – will also take centre stage. In addition visitors will also be able to discover more about a cuddly sheep bluetooth speaker. Tel: 0161 925 1983 Email: retail@nimans.net Web: www.nimans.net

Easy to use, won’t strain back or tummy muscles and perfectly supports baby’s head and body Continued exposure for Snugglebundl Stand: HP133 The Snugglebundl has had a lot of exposure including Dragons Den, Simon Mayo show, Loose Woman, The One Show. They sell around 600 units at consumer shows and why Boots order more and more each year. Their product is the only invention that solves the age old problem of not waking a baby when moving them - even from the car seat to the crib. Why pay over £200 extra for a travel system when the Snugglebundl does just the same for the price of a garment? Unlike a heavy travel system it also helps with C-section recovery or any other post birth symptoms. It is basically a patented design for a wrap-around garment with handles that supports the body similarly to a hammock when lifted. Apart from keeping the child all cosy and warm it also relieves the parents of the worry of supporting their baby’s head correctly. Tested to 30kg. It can be used well after the 0-6 months recommended period. In summary it’s good for the parents health, the babies health and it makes life a lot easier too. Visit their stand to see it in action and they’ll show you how easy it fits in a car seat too. Tel: 01273 958703 Email: info@snugglebundl.co.uk Web: www.snugglebundl.co.uk

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Harrogate Stand B1

Otti

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Beautifully designed prams. Made to be enjoyed. follow us on: We donate ÂŁ30 to hope for children for each pram sold.

www.ottiprams.net

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Totally breathable sleep innovation

Go hell for leatherette Bebe Boo (UK) – Hall A Stand A18 Bebe Boo (UK) Limited will be exhibiting for the first time at this year’s Harrogate International Nursery Fair and will be showcasing the exciting Bebe Boo and Eichhorn brands. The Liverpool based company has over 20 years’ experience in the industry and has used this experience to design and develop the recently launched Bebe Boo Cherub 3-in-1 Travel System. This latest product is one of first leatherette prams in the UK, combining style and flexibility with a fully-adjustable lightweight aluminium frame which can be easily configured using the supplied carrycot, pushchair or Isofix-compatible car seat. The Bebe Boo Cherub 3-in-1 Travel System is available in a choice of colour trims with a range of complementary accessories. The company will also be showcasing products from Eichhorn, an established German brand with a reputation for quality handcrafted wicker prams and pushchairs. Bebe Boo (UK) Limited are particularly interested in meeting prospective retailers who are interested in stocking both the Bebe Boo and Eichhorn brands as well as distributors who would be interested in distributing the Bebe Boo brand throughout Europe and beyond.

PHP Gift & Baby – Hall C Stand C38 The babybundle SleepiSac is a brand-new sleep innovation from the nursery experts at PHP Gift & Baby - the world’s first totallybreathable sleeping bag will debut at Harrogate International Fair this March. Made using the same patented fabric technology as the awardwinning SafeDreams cot wrap and matching soft toys, Patch and Hoppy, it offers babies a safe night’s sleep and parents total peace of mind. Features include a detachable fleece inner lining that give the SafeDreams SleepiSac its multi-tog rating of 1.5 for summer and 3.6 for the winter. Designed in a stylish silver star print for today’s modern nursery.

Tel: 01784 225925 Email: denise@phpgiftandbaby.co.uk Web: www.phpgiftandbaby.co.uk y

g Award wint!nin produc

Tel: 0151 207 0017 Email: retailerservice@bebeboo. co.uk Web: www.bebeboo.co.uk

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Arriving back bigger and better Venicci – Hall A Stand A30 Venicci are back at Harrogate again with a bigger and better stand this year where they will be showcasing two new prams plus some of their existing products. The new Venicci graphite chassis continues with the same easy to use lightweight aluminium frame, with the open shopping basket, easy click mode for swapping between the different modes and the simple folding system. The carry cot, seat unit and car seat have been given a makeover with a new unique fabric which gives the Venicci a modern stylish look - and there will be some special show offers available.

Tel: 01302953872 Email: Info@venicci.co.uk Web: www.venicci.co.uk 64

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Visit us at Harrogate to see the new range of fabrics for 2016

Stand A15 Call to request a catalogue 01692 408801 or visit www.bebecar.co.uk

BebecarUK

Stylo Class in Lemon Zest. Part of the stunning new Prive range

@BebecarUK

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Get hands on with t largest llsBcStranedeB7n ye Hardenberg – Ha

gh to talk customers throu de Team will be on hand Tra Co & erg nb rde Ha The . d exclusive show offers the latest collections an by Monitors with their Ba e car gel An k loo w ne the h the wit n s-o nd ha Get g developments within . There’ll be some excitin at’s wh lf rse you for see largest LCD screen yet categories too, so g thin Ba d an g gin an Angelcare Ch d. m Sassy showing new and not to be misse d fantastic new range fro an fun a te pa tici an Visitors can cks Collection. They’ve Sassy Silly Sensory Blo The y; pla to in tion ova true inn Senses range by Sassy lti-sensory Inspire The . ats ym Pla l nta me op also extended their mu ry Gyms and Devel nso Se , ats ym ers Pla difi mi Up hu p include Po projectors, o find the most-stylish And, of course, you’ll als Alarm Clocks and Sleep o aro On irky qu The ux. Du m ir fro n tow in and purifiers tive with. And lastly, the for visitors to get interac y k Tal pla w. dis on sho be on l be wil l rs wil Traine a Breast Pumps ed Am ved pro l ap rea tala spi ke unique and ma award-winning ho y these pumps are so wh nd rsta de un to m to the tea feeding experience. difference to the breast

Tel: 01785 503305 enbergco.co.uk Email: selina@hard rgco.co.uk Web: www.hardenbe

All set to hold anything wet Happy Mummy – Queens Foyer Stand QF1 Happy Mummy is proud to be showcasing US based brands Nikiani and Baby Gear at Harrogate giving customers the chance to see the fabulous new ranges for the first time. Nikiani Wet Bags and Snack Bags which are not only practical and provide a great solution for every day essential use, but have a wonderful look and feel that kids will be proud to carry. The Wet Bags are designed to hold – well anything wet! From swim suits to cloth nappies, the easy to clean waterproof lining offers great protection and can be worn as either a shoulder bag or backpack – perfect for little ones to carry themselves. The gorgeous range of characters include Charlie Elephant, Chili Penguin, Lulu Lamb, Pebbles Elephant, Scout Dog and Stella Owl. Buggy Gear offers amazing and stylish travel accessories – Buggy Guard is an anti-theft device for prams and strollers while at the park, home, or travelling with a long cable of almost four feet that allows for it to be looped through or around a stationary object and Buggy Butler is a handy stroller organiser that doubles as a shoulder carry changing bag with two generous sized insulated cup holders, a builin cooler for food and snacks, a phone pocket and dry back pocket for keys, purses and extra nappies and baby essentials.

Tel: 07958 510521 Email: info@ happymummy.com Web: www. happymummy.com

Come and see the gorgeous new fabrics Bebecar – Hall A, Stand: A15

When Bebecar poste d a sneak preview of the 2016 range of Prive fabrics on the ir Facebook page, the response from consumers and volum e of pre-orders was ove rwhelming, and now the Prive range ha s been released early. Visit the stand to see what everyone ha s been talking about. There’s an exciting ne w chassis to try too – the Spot Tech is the newest release from Bebecar, develop ing their popular umbrella-folding Spot pushchair into a comp lete travel system, compatible with a ca rrycot and infant car seat. Tel:

01692 408801 Web: www.bebeca r.co.uk

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Together for a Lifetime

Come along and visit us at Stand B18!

Harrogate Nursery Fair â&#x20AC;&#x201C; 20-22 March 2016

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Elevating c omfort levels from the start Harrison Spin ks – Hall A S tand A1 One of G

9 reat Brita Harrison Spinks in’s most established and in novative bed m , will be showca akers, sing their new and hypoallerg 100% enic N The waterproo aturalStart mattress protecto natural, waterproof f r. premium cot m mattress protector will com plement the N attress collect aturalStart ion, of patented Ba bySpring techno which features a unique co mbi logy and natura postural suppor l fillings, to ensu nation t at each stage re perfect of developmen As well as elev t. ating comfort levels of the N the soft, stretc aturalStart mat habl tresses, machine washe e mattress protector is alle rgen free and d up to 90°C to can be dust mites. It is prevent the gr owth of bacter also tested to ia, fungi and Oeko-tex Stan category for ba dard 100 clas bies. s 1 product The NaturalStar t mattresses, will be showca sed on stand A1 as well as the new mattress protectors, 9 at the Harro Fair. For more gate info Victoria Charlto rmation or to stock the Natur International Nursery n, nursery sale alStart range co s manager at ntact 407. NaturalStart on 07 57 2 577 Tel: 0113

lush Preschool p s activitinyg –tHoallyB Stand B3

205 200 Email vcharl ton@harriso nspinks.co.u Web: www.h k arrisonspink sbaby.co.uk

d Suncrest Tra

d will at Harrogate an rm to be exhibiting d Fa le ry ril er th nb e ar Fu e st Suncre fab products Th r ei th t gs on showcase am d has been inspire range. ush activity toys pl at l th oo s ch al es im pr y an The range of ing cute friendl untryside, featur r travels with the star of the ei by the British co th e every day on them all. the family will se e scarecrow, who looks after th fun th Jim wi ys along show, Sunny and cuddling to ng r your little rti fo fo ed m co ne ll ng Mixi all that you wi rs fe of e ng ra interaction this one.

2 8800 Tel: 0116 23 .uk.com el@suncrest Email: racha .co.uk ncresttrading u .s w w w : b e W

Sock On with a brand that keeps growing Hippychick – Hall C Stand C29/35 Sock Ons once again look forward to Harrogate, and this year they are teaming up with Hippychick and having a dedicated area on the Hippychick stand. The ever-expanding Sock Ons range will be fully displayed including all Mocc Ons designs which featuring florals, stripes, spots and sneakers! From 6 months right through to 3 years, Mocc Ons are the only slipper sock a baby and toddler will ever need and the low retail price point coupled with the unrivalled quality and design will prove popular with retailers and customers alike. The classic collection of Dribble Ons bandana bibs has expanded to include new Paisley designs that co-ordinate with Ons entire range. Plod Ons are a brilliant invention by Kezi Levin, founder of Sock Ons, who is renowned for creating products that make life easier. The super-soft baby’s knee protectors protect baby’s knees as they crawl around on hard floors or scratchy surfaces. Plod Ons are made from a lovely soft and stretchy cotton, they fit snugly over tiny knees without restricting movement and have added silicone to prevent slipping.

Tel: 020 8451 1516 Web: www.sockons.co.uk W We eb: b: w ww ww w.s .sock .s oc o cko kons ns.c .co o..u uk k

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One of a kind is an open book Peg Perego – Hall D Stand D14 Book S Pop-Up modular is the highest expre ssion of Italian elegance, technology and practical spirit that Peg Perego applies to all its products. It is one of a kind - it folds like a book even when the bassinet or seat are attached. It is so comp act when folded that you can make the best of the available room when travelling or loading the car boot. Suitable from birth it includes: ● Innovative Book S chassis - you can push with one hand - with manually-operated button for simultane ously switching the wheels and Soft Ride moving system. ● Pop-Up seat with hand muff and rain cove r. ● Foldable Navetta Pop-Up carriage. ● the Primo Viaggio SL car seat. ● Matching bag with changing mat.

Filling the gliding gap Little House Furniture – Hall C Stand C3 Little House Furniture have had an encouraging entry into the UK nursery marke, after 18 months of trading they are selling from 47 accounts around the UK. The first range, Littledale, was well received by retailers and was quickly followed by the Brampton range which features beautiful subtle curves and pewter effect handles. Little House saw a gap in the market for good quality Gliding Chairs at a reasonable price. A white and natural coloured chair were introduced at the end of last year along with a small, but comprehensive range of mattresses. Whats next? Colour and functionality, and Little House will be exhibiting more new products at this year's Harrogate Show.

Tel: TTe el: l: 01925 01 19 925 25 446777 44 46 67 77 77 Web: We W eb: eb: b: w www.littlehousefurniture.co.uk ww w w..llittttllehou ehou eh ous se efu furnit rniittur rn ure. e.c co o.u uk

Email: paola.parodi@pegperego.it Web: www.pegperego.com

Providing mums with inspired baby solutions Baby&More – Queens Foyer Stand QF6 Renowned nursery distributor Baby&More return to Harrogate in 2016 with yet more new products to fit their company ethos: Providing mum's inspired baby solutions. Their brand-new launch is the brainchild of a New York mum and is set to take the UK stroller accessory sector by storm. Choopie not only looks amazing but each product in the range is extremely versatile and practical. Key lines include the award-winning CityStroll2, a brilliant buggy organiser and CityMitts.

Tel: 0333 014 4242 Email: info@babyandmore.co.uk Web: www.babyandmore.co.uk

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Mum2Mum continues to be a staple of the Baby&More portfolio as the supremely popular New Zealand brand continues to grow from strength to strength in the UK. The successful Wonder Bibs now includes the gorgeous reversible patterned bibs which feature an ultra-absorbent inner layer - like two bibs for the price of one. The Mum 2 Mum Dream Swaddle will also launch along with a brand new Mum 2 Mum product that will be showcased for the first time at Harrogate.

BABY CARE INDUSTRY STRATEGIC MAP Do you want to be visible on foreign markets? We recommend those with whom you can ;!ยฃ0 #<9-2'99W '; -2 ;3<$, >-;, ;,' 8'68'9'2;!เฆง ='9 of the best trade magazines.

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IGO farmer

Think organic!

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design d e s n e c i l w Ne

Tiny Tatty Teddy says chew on this Cheeky Chompers – Hall H Stand H1 Home of the award-winning Neckerchew and Comfortchew, Cheeky Chompers are showcasing their twp brand-new products. Chewy, the new lovable hippo teether, is a fun, attachable, safe, sensory teething toy – the new must-have for babies, perfectly designed for little hands. The luxurious Cheeky Blanket is a practical and fun baby blanket with hidden hand-pouch tags, foot pouch and genius straps which allow the product to stay attached to any travel system or sling while on the move. They are also launching four new items in their Neckerchew range, including an exciting new licensed design with Tiny Tatty Teddy alongside their latest stylish Joules versions. Cheeky Chompers’ intuitive products are a must-have for retailers, with all their fabric products manufactured in the UK.

Tel: 0131 440 8370 Email: info@cheekychompers.com Web: www.cheekychompers.com

Essential range launch will bubble over The RHSM Group – Hall D Stand D6 The RHSM Group, headed by Rachelle Harel, are launching the Little Chick range of essential sleep-time accessories at Harrogate. Designed to make parents’ lives easier when pregnant or caring for babies and toddlers, the launch products are on many pregnant woman and new parent’s wish list and come with special features that make them must-have nursery items. Visit the RHSM stand for the unveiling of the brand with a special offer for orders placed at the show and you can join Rachelle and her team for a glass of bubbly to celebrate the launch of this exciting new range.

Tel: 07976 773486 Web: www.little.chick.london

Get in the loop G Clippasafe Cl C l – Hall C Stand C31 Clippasafe C Cl liip p are experts in child ssafety sa affe e and have added more pr p products ro od d to their expanding and p po popular opu pu range. A Aimed at safety for children an a and nd cconvenience for busy pa p arre en they’ll be showcasing parents, tth he esse exciting new additions at these H Ha arrrro ogg Harrogate Nursery Fair this March. E Ev ve parent knows the struggle Every of b of attt a att battling with shopping bags an a nd a p and pushchair, now there’s Cl C lip ippa passa a Clippasafe’s new fully-enclosed llo oo op p-ssty ty bag holders which open loop-style an a nd ccl lo oss and are made from and close a al lum lum umin iniu ium to offer a more sturdy aluminium, o op pttiion n tto o traditional plastic bag option h ho oo okks. s. hooks. On O nce ce a Once attached to the stroller h ha an nd dle le, th he Big Bag Hooks can be left handle, the

there and, if kept closed, will not come off or be misplaced. The Seat Back Organiser is a musthave for parents that take their children on car journeys. Great for short commutes and perfect for helping to keep kids occupied on longer trips, the organiser has pouches to keep items such as toys and books in, plus an iPad viewing compartment so they can have their very own seat-back TV. The Stroller Cup Holder is just the thing for storing a bottle for baby or a drin can or takeaway cup of coffee for parents while walking with the buggy. Easily attachable and removable, parents can keep their hands free and concentrate on steering their stroller and keeping an eye on their little one.

TTel: Te el: l: 0115 011 115 921 1899 Email: Ema Em aiill:: rogercheetham@clippasafe.co.uk ro Web: We W eb: b: w www.clippasafe.co.uk w

72 2 nursery today

Harrogate Stand B42

The best-selling Kirsty roomset, long-lasting, stylish nursery furniture www.saplings.com • tel. 01952 550022 sales@saplings.com

Harrog ate Stand D6

Don’t miss the launch of Little Chick London’s range of essential sleep accessories for pregnancy, babies and toddlers Managed by the RHSM Group Web: www.littlechick.london Email: hello@littlechick.london Tel: 07976 773486

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A childhoo d favourite aden + anais H all

B Stand B12 aden + anais has been mes meris first ever Europe an license with ed by the magic of Disney an everyone’s favo d The limited ed urite childhood is excited to announce its ition Disney Ba br Summer 2016 by collaboratio n, which launch and. , will comprise an exclusive 10 es across Euro aden + anais’ pe in Spring / 0% cotton mus most popular styles featurin lin products ac Both Disney an g ross a range of ic on ic d D ad is ne en y + illu anais are know strations. in mind and sh n for designing are products with quality and inno a commitment to reaching parents and ba the highest po va bies ssib and aden + an tion. The aden + anais and Disney Baby co le standards in terms of ais’ signature m lla uslin will featur many of the m boration is no e pr ost exception including Winni popular Disney characters an ints from e the Pooh, Ba d films mbi and Jungle The products w Book. ill be sold thro ugh throughout Eu rope and throug aden + anais retailers h the aden + website. anais

Tel: 020373 57569 Email: bouti que@adena nda Web: www.a denandanais nais.com .co.uk

BeSafe Ca r Seats – the Indepe ndent’s opportunit y! Hall C, Stan d: C40

BeSafe will on ce again be su pporting Harro range of inno gate with thei vative, quality r Car Seats incl edge NEW ‘M uding the lead odular i-Size’ ing System – ‘Two With a focuse seats use one d strategy on base’. BeSafe Car Se pr ats offer the In emium ‘top end’ retailers only, dependent a to the mass m genu arket brands… against many offering a poin ine alternative other local stor tes and importa of-difference margin! ntly delivering Tel: 01606 8 14 Email: sales@ 638 hts.no Web: www.c arseat.co.uk

Obbabee Cutlery is the Answer to Mealtime Stress Mini Moo & Co - Stand: HP88 Sleek yet so simple to use, Obbabee cutlery has been ergonomically designed to sit comfortably in little hands, boosting toddler and parent confidence alike, helping little ones to grasp self-feeding quickly and even instilling children with the skills to help with things such as hand-writing further down the line. Obbabee’s clever, innovative design incorporates a triangular shaped grip for easy use and is available in two colourways, teal blue and pink. The British-designed product is also proudly packaged and produced entirely within the UK. Obbabee cutlery is being brought to the wonderful world of nursery products by award-winning businesswoman and industry expert Julie Batten – owner of the renowned Sleepytot brand. It is exclusive to Julie’s company, Mini Moo & Co, and will be launched at Harrogate International Nursery Fair. Tel: 0845 0094405 Email: julie@minimooandco.com Web: www.sleepytot.com

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Out-of-Range Alert Helps prevent lost child

Water Safety Alert Helps prevent accidental drowning

Panic Button Alerts parent when child is in fear

Last Seen Location Email alert when child is lost

www.bebelephant.com 020 8202 1467 info@bebelephant.com

www.buddytag.co.uk

ERGOBABY EVERYDAY #LOVECARRIESON

• Adjustable leg room • SIP+ • 5-belt harness • Double cushion inserts THEIR WORLD IN ALL DIRECTONS

Best Baby Carrier, Sling or Back Carrier

The new Performance Cool Air Four Position 360 Baby Carrier provides four comfortable and ergonomic ways to wear baby: Front-Inward, Front- Outward, Hip and Back carry positions. ERGOBABY.CO.UK

Distributed in the UK by Clever Clogs Trading Ltd ph: 0800 0518080

To join in contact BeSafe UK/Ireland on: sales@hts.no

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They’ve got teething covered! Stand: QF4 The team at Gummee Ltd are excited to be unveiling three brand new teething products at this year’s Harrogate International Nursery Fair.

he new products that will launch all complement eme ent ardthe multi awa awardwinning Gummee Glo Glove ove teething mitten and nd Gummee Mitts forr newborn babies, now providing a comprehensive range that covers all stages of teething. The Gummee team have responded ded d to requests from cus customers tomers for a larger Glove by launching Gummee+. This teething eetthing mitten is designed for d fo or babies from 6-12 monthss o old ld and features a more substantial ubsstantial fastening at the wrist ristt as well as larger, food-grade de silicone side teethers and a p pocket for a teething ring at the end of the fingers. It will come in the same bright unisex colourways as the original Gummee Glove. The Harrogate Show will also be the first time the nursery trade has seen Link & Teethe - a set of three food-grade silicone links and three food-grade silicone teethers. These versatile teething toys can be attached to pushchairs, high chairs or used during play at home. The fun and functional teethers come in several designs - a butterfly, a star and a mini Gummee Glove. The

teethers have the additional benefit of Gummee Glove fitting the Gumm and Gummee+ teething mittens. mitten Finally, the F team tea can’t wait unveil the to u Molar Mo Mallet. As the name A ssuggests, this teething th toy is ideal helping to for h soothe little one ones as their back teeth come through. As well as being an innovative design, its wobble base has young testers! fascinated the you means that The wobble base m teether will if dropped, the tee stay off the floor making it as m hygenic as possible. possib As well as the new products, the company will also be unveiling its new branding and new trading name. To reflect the extensive range of products now available, it was decided to change the company name from Gummee Glove to Gummee Ltd. This will be Gummee Ltd’s third time at the Harrogate Show and in that time the company has grown from selling one flagship product to being a major British brand in the teething sector. To take advantage of a special show offer visit the team on stand QF4.

Tel: 01822 832034 Email: jodine@gummeelife.co.uk

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made in the uk

Visit us at Harrogate International Nursery Fair Stand H1 www.cheekychompers.com

ate Harrog 8 HP8

INCLUDING

Chewable & attached solutions for

teething tots LBP LOVEDBYPARENTS

WINNER Best Baby Accessory

2014 2014

Obbabee Cutlery is the Answer to Mealtime Stress Sleek yet so simple to use, Obbabee cutlery has been ergonomically designed to sit comfortably in little hands, boosting toddler and parent conďŹ dence alike, helping little ones to grasp self-feeding quickly and even instilling children with the skills to help with things such as hand-writing further down the line.

t: 0845 009 4405 | e: julie@sleepytot.com | www.sleepytot.com

2014 lovedbyparents.com

te Harroga 3 P10 Stand H

Quality muslin products

Muslin Squares and Muslin Dribble Bibs by MuslinZ. Practical, hardwearing and high quality yet still a great price. T: 01295 810008 www.merrygrounduk.co.uk

focus HARROGATE NURSERY SHOW The Joie family continues to grow Hall B, Stand: B46 Joie is excited to be showcasing its fantastic 2016 collection at this year’s Harrogate Nursery Fair. The show will see the launch of some fantastic and innovative new additions to the Joie family. The expanding range will be housed on a new stand B46, one of the largest at the show! Products include the Spin 360 – the new group 0+ / 1 seat that rotates through 360 degrees. Its ability to rotate to any angle makes seating baby really easy wherever your parked. The Spin 360 can be used forward or rear-facing, and takes baby from birth right through to 18kgs / 4 years, further reinforcing Joie as a major player within the rear-facing car seat market. Visitors will also see the new twin stroller the Evalite, a stylish and super-light tandem solution for parents with 2 infants. A new addition to the ever popular Joie travel cot range will be the Excursion travel cot, with lift-off changing table, lift-off napper/rocker that can be used on or off the cot. And if that isn’t enough then come and see the mulit-award winning Chrome Plus pushchair system. With chassis options, stylish wheels and interchangeable colour packs to suit even the most design-conscious of customers. Tel: 01889 808 900 Email: uksales@joiebaby.com Web: www.joiebaby.com

Be part of Dooky’s su ccess! Hall A, Stan d: A27

Dooky are de lighted to be exhibiting at to showcase Harro their range of Pram and Car gate this year On trend, co-o Seat Accessor rdinated desi ies. gns, consum competitive pr er marketing, ice points ha and ve made Doo with retailers ky a huge su and consumer ccess s alike. They margins, mar al keting suppor t and next wor so offer great their distribut king day deliv or, www.babyp ery from rice.co.uk. Visit their Sta nd A2 7 and enjoy 10 products for % Discount on orders placed all Dooky at the show. Tel: 01903 507084 Email: Jane @b Web: www.b abyprice.co.uk abyprice.co .uk

The year of the pelvic floor Elvie - Hall H, Stand: H14 Elvie is an award-winning pelvic floor exercise tracker which has already been extremely popular among new mums in the UK and US with advocates including Davina Mccall, and features in 200+ publications including Mother & Baby, Prima Baby, Tatler, This Morning, Vogue, Self and Baby London, 2016 looks set to be the year of the pelvic floor. Kegel exercises are incredibly important for ante-natal wellbeing and post-natal recovery, but women either do them incorrectly or find it hard to stay motivated. Elvie’s patented system of force and motion sensors detects if you’re doing the exercises correctly, while the app sets personalised targets and gives instant biofeedback. Their world class team combines the expertise of a head engineer from Dyson and a co-founder of Jawbone with top physiotherapists from Imperial College and University of Oxford. Launched in October 2015, this is the first time Elvie is being seen at a trade fair so be sure to pop along and see them. Tel: 07872 309170 Email: anna@chiaro.co.uk Web: www.elvie.com

ums m w e n h Popular wit 78

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connectababycarrier

@connectababy

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your most personal trainer

supplier snapshot Nursery Today loves to hear your views. This month we speak to key manufacturers and suppliers to learn what’s on their minds.

Helen Morley

SALES AND MARKETING DIRECTOR

Why is Harrogate such an important trade event for our industry? We spoke with some of the industry’s finest to find out.

- APRAMO Why is Harrogate International Nursery Fair such an important yearly event for you? As a relatively new brand, we know that attendance at the shows is vital in gaining and building trust with our stockists. It’s also a great opportunity to catch up with everyone, with the best will in the world, we can’t get out to see everyone and of course we need to keep a finger on the pulse of the trade and the show is one of the best ways to do this. Can visitors expect to see new product launches on your stand this year and if yes, would you like to tell us a little about them? We are launching the ONE at Harrogate. This is a birth to 12 years seat, with Isofix or standard belt routing, a 5-point harness up to 25 kg and 360 rotation. We’ve already had many consumer enquiries on our Facebook page - in fact we’ve never been so busy! Will you be running any specific events on your stand this year? We will be offering a show discount, and also a competition where one lucky retailer can win their order for free. Yasmin from the NSG has kindly agreed to be our VIP and make the draw for us.

Peter H ol m SALES DIRECTOR LIT TLE SAINTS

al Nursery Fair such an Why is Harrogate Internation you? important yearly event for w in the UK now, it’s sho e trad ery nurs only As the existing customers and our important to be there to see s. one meet potential new new product launches Can visitors expect to see if yes, would you like to and on your stand this year tell us a little about them? h have re-usable food pouches, whic We are launching the Squiz st late the as well as pe, Euro in already won consumer awards the ding essories from Benbat inclu ranges of essential travel acc the to ition add , and the latest Dazzle Toys range of in-car toys . airs hch pus of e rang Bumbleride this cific events on your stand Will you be running any spe year? ers rs placed at the show for buy We will be offering 20% off orde all other off 10% and ts, men oint app who have pre-booked stand welcome ors to our stand will also be orders placed at the show. Visit with us. to enjoy a glass of champagne

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Diane Atkinson

UK SALES MANAGER - EMMALJUNGA Why is Harrogate International Nursery Fair such an important yearly event for you? The Harrogate Fair is an important date in the Emmaljunga calendar. As the only UK nursery trade event, it provides an unmissable opportunity for us to spend quality time with our partners under one roof. We all have busy schedules so having this chance to meet up in one venue at the same time is good for everyone. We are also looking forward to meeting potential new customers and building new relationships at the fair. W you be running any specific events on your stand Will tthis year? Customers will have the chance to take advantage of our C exclusive show offers on best selling lines, including our e ever popular Duo Combis and the versatile Viking collection. e We will also be running raffles during the event with the W cchance to win bottles of champagne. The Emmaljunga Viking family of products is going from strength to strength V at the moment. The Double Viking 735 in particular is a sselling extremely well and is one of the slimmest side by side doubles on the market today. In addition to showcasing si the current range, we will be updating our customers on all th of our exciting plans for the year ahead. These include a new product launch in the very near future and the unveiling of a new collection in early summer. We are looking forward to a strong year in the UK, so watch this space!

Judith Stark

MANAGING DIRECTOR - HALILIT Why is Harrogate International Nursery Fair such an important yearly event for you? It’s the only show where we can get face to face with all of our nursery customers and show them all of our new products as well as learning what products worked well and to hear how we can support them during the year. We have a lovely, large stand at Harrogate and this gives us the opportunity to demonstrate the features of many of our products that we are unable to do at other shows, especially our play mats and baby gyms.

Sam Crane BABYSTYLE

Why is Harrogate International Nursery Fair such an important yearly event for you? Harrogate is a vital fixture on BabyStyle’s events calendar. We have held a stand at Harrogate every year since 1985, and this year we are very proud to actually have one of the largest stands at Harrogate showcasing our fantastic range of products reinforcing just how much we value Harrogate and the opportunities that it gives retailers, visitors and exhibitors alike. Harrogate is a wonderful experience giving us the ability to exhibit our extensive portfolio in a relaxed and very pleasant environment. Can visitors expect to see new product launches on your stand this year and if yes, would you like to tell us a little about them? After the amazing response that BabyStyle received in 2015 with the launch of the egg at Harrogate, we are delighted at being able to use Harrogate again as a springboard to launch to the trade another amazing and iconic new product for 2016 in the Hybrid Edge. Much has been written and assumed about this contemporary new stroller but those visiting Harrogate will have the opportunity to get hands on and put this revolutionary new product to the test for themselves. Will you be running any specific events on your stand this year? This year along with unveiling the Hybrid Edge BabyStyle will be offering some amazing one time only show offers for Harrogate attendees. Buy one get one free and other awesome offers will be leaping out from the stand, across the Oyster2 and Max current range of accessories, plus our blanket and bedding collection. There will be deals available on the Arctic White and Gotham Black egg and astonishing incentives for the entire BabyStyle furniture range. But then if all of the above isn’t enough to entice you into joining BabyStyle maybe the offer of champagne and canapes from 5pm to 7pm during our Sunday after show party might just swing it?

Can visi visitors expect to see new product launches on your stand tthis year and if yes, would you like to tell us a little a about them? Yes, as usual we have lots of new products! Perhaps the most unusual is the Musical Boat Cot Toy from Taf Toys - we all ad adore this new item! It is unique and works as a cot toy th that fixes securely to the side of the cot with lots of movement, mov music and lights that project stars onto the nursery nurs wall. As baby grows, the unit can be used on the floo oor to aid tummy-time and then once baby starts to move, mo the boat detaches and can be used to promote crawling cr – we are entering this product for the BANTAs. We W are also revealing the new Playful Cloud Shade which w is a multi-purpose sun shade that can be used for f pram, car seat or stroller and doubles up as a decorative d toy for baby to gaze at. Will you be b running any specific events on your stand this year? Last year was our 50th year in business and we celebrated with free glasses of bubbly. This proved to be very popular so we are continuing to celebrate the same way this year! We will have lots of special offers too for all who visit the stand.

Sinead Murphy

BUSINESS DEVELOPMENT DIRECTOR – SHNUGGLE Why is Harrogate International Nursery Fair such an important yearly event for you? Time is more precious than ever and there never seem to be enough hours in the day. For us, Harrogate is an important opportunity to catch up with existing customers and of course reach new ones all in one go. While we exhibit Internationally, the Harrogate Fair gives us the chance to see our independents who may not visit the International Fairs. Can visitors expect to see new product launches on your stand this year and if yes, would

you like to tell us a little about them? Our Shnuggle Dreami and Bath are selling phenomenally well and we are growing our portfolio with more thoughtful products. Our clever changing wrap, which turns any bag into a changing bag, will be on our stand as well as samples of our gorgeous baby toiletries. Will you be running any specific events on your stand this year? We will be running 10% on orders over £750 and also 5% discount on everything. We are looking forward to seeing you all there.

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focus GENERATION MEDIA

Latest figures for Parenting Press

Nad ia Kha ld Head of Engagem i en Generation M ed iat at

The Audit Bureau of Circulations (UK) or ABC was founded to provide an independent verification of circulation/data figures to facilitate the buying and selling of advertising space within UK national newspapers/magazines. Women’s Weeklies and Parenting press are part of the Consumer Magazines report which is released twice a year in February and August.

n the latest ABC release in February, the 422 UK magazines audited by ABC lost circulation by an average of 4% year on year (YoY) in the last six months of 2015. The figures combine print circulation with digital edition sales. However, almost 60 magazines grew their circulations year on year and they show consumer magazine circulation faring better than the newspaper sector. Every women’s weekly magazine audited by ABC lost circulation in 2015. The bestselling title, Take a Break, remains on top but was down 3% to 589,495 PoP (9% YoY). The largest increase was OK Magazine which saw an uplift of 38% PoP, recovering the large drop in the last ABC results, but circulation is still down 3% YoY. The parenting press category has remained fairly stable, down 2% YoY but up 2% PoP. Emma’s Diary Guide and Gurgle has grown 4% and 2% YoY respectively.

Prima Baby is the title that has seen the largest drop in the category with a 34% decrease YoY. Although the parenting press sector has seen a drop in circulation and even closures clo of previously popular titles in the last three years, 15% of pregnant women and mums with baby 0-1 say they are very interested in magazines according to latest TGI research. The rreaders of baby and childcare m magazines are engaged and m more influential with their peers th than non-readers. 24% of re regular readers are influencers co compared to 20% of nonrea readers. Influencers are likely to post comments and reviews on online and convince friends and fam family to use products they like. The latest ABC results and TGI research show that although magazines still have a role on ma media plans, investment in me online li is crucial for marketers in the nursery sector. 43% of pregnant women and mums with a baby find advertising online most helpful in

“ S ee us p resent t h e

l atest c h an g es in me d i a l a n d s c a p t h e mu m s an d p re e fo r gn a nt w o me Tues d a y 2 2 n dn . 12 . 3 0 p m H a rM a r c h N u r sery Fa i r ro g ate ”

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making a decision compared to 10% for advertising in magazines. A combination of multiple touch points is the route to success as mums become increasingly scattered using many different media and devices each day. Sources: ABC Consumer Magazines 2016, GB TGI 2016 Q1 (October 2014-September 2015) Index vs Expecting first child and child under Generation Media is the UK and Ireland’s largest independent media planners and buyers of Parenting, Toys and Games advertising. As expert media planners and buyers, we only work on parent, child, youth and entertainment focused brands and products. We pride ourselves in the development of winning TV campaigns on what may be considered modest budgets – this alongside executing effective digital, press, cinema and outdoor media strategies. If you have any questions regarding the press market or parenting websites, please don’t hesitate to get in touch for a free media consultation. Email: nadia.khaldi@generationmedia.co.uk Phone: 0207 307 7900

retail TECHNOLOGY

Gift Lists and Wish Lists

Added value. More customers. Additional sales – what’s not to love? ow that the winner of the second £33m National Lottery jackpot has banked their prize, they are probably swimming in expensive bubbly and splashing out on yachts and Lamborghinis. Good for them, I say. Don’t we all have a personal wish list of things we would do if we won the big one? That’s why, this month I will be mostly rambling on about gift lists/ wish lists and why your nursery website really needs one. Think about it: if you’re waiting for the arrival of the newest addition to your family, you probably want to get everything arranged quickly, especially if it’s your first experience of parenthood. Oﬀering a gift list or wish list facility on your site allows prospective parents and extended family the chance to work out exactly what they want or need, which from a retailing perspective is money in the bank because it gives you ample ammunition to get a sale.

David Fairhurst Head of Creative Online Marketing - Intelligent Retail

Proﬁting from Gift Lists

The beauty of gift lists is that visitors to your website can set out a list of things they really want and then get

David Fairhurst Head of Creative Online Marketing Intelligent Retail - www.intelligentretail.co.uk David has been involved with Search Engine Optimisation and web development since 1999 and has spoken at many different retail and SEO conferences including Spring Fair and SES London

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others to pay for them. Gift lists are found on the sites of major retailers; the idea is that for occasions like weddings and new babies, lists can be put together and shared with friends and family. If you are able to get a gift list facility onto your website then this is a potential revenue earner as you are

ish Just having a swbeen list facility ha duce shown to re ment basket abandon rates expanding the number of people who can realistically pay for your products, some of which may cost hundreds of pounds. Adding the ability to share those lists on social media and by email further expands the amount of potential people who can pay for a gift, which is great for you as a nursery retailer. Once items have been added to a gift list, there are opportunities to oﬀer incentives and deals to encourage that sale, which is great but the best thing is that you already know that the customer wants to buy those items and what’s more they want to buy them from you.

Working with Wish Lists

Wish lists are in many ways similar to gift lists; instead of writing a list for others to pay, however, the visitor is writing a list of things that they really want for themselves at some point from your online store. This opens up all sorts of avenues for you as a retailer to sell more products and quickly. Just having a wish list facility has been shown to reduce basket abandonment rates as the fact the customer has a wish list means by default that they must have an account with you. The number one reason for basket abandonment is the need for customer registration on a website before purchase, but if that customer is already registered then this hurdle is removed completely. This means naturally lower basket abandonment for those who have wish lists. If a customer has bothered to set up a wish list, this usually means that they really want those items. This is great for you as a retailer as items with an emotional attachment give you real leverage to sell. Try the following for items in a wish list:

t h ave you go one?

ClevaFoam Pillows ®

New!

e.com r a c r e h t o w w w. m Offer a discount if the customer Offer purchases within a certain timeframe Offer bundle deals on the wish list. This can work surprisingly well! Think creatively and offer special discounts if that customer is willing to share their purchase on social media or write a great review for you (I especially like this one, as it gives some Search Engine Optimisation value as well). Send through regular emails, reminding that customer of the items in their wish list. While you’re at it, remind customers if items in their wish list come back in stock or you have new, updated versions of the items in store. If you have the facility, send SMS messages with special offers on items

in the wish list. Engage with clients who have lists on social media and build up a rapport. This may swing the deal. Above all, wish lists give you the chance to interact with your customers, which in itself gives you a better chance of converting a sale. Look at your customers’ wish lists and gift lists for that matter as an opportunity to increase the “stickiness” of your website and business for your customers. Creating community and connections with your customers from a business point of view can only be a good thing, because it means if there is repeat business to be had those customers are going to think of you first.

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Perfect for baby and toddlers, keeping their head and spine in comfortable alignment

Replacement covers also available

For more information visit www.clevamama.com info@clevamama.com +353 1 877 0724

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focus WHEELED WHEEL GOODS GOODS

Proud to push Pushchairs, strollers, prams, travel systems these are a necessity in nursery and a staple product for many nursery retailers.

ith new entrants in the wheeled goods category, you could be forgiven for thinking that there couldn’t possibly be room for each to survive (especially when we take a look at current consumer spending), but this just isn’t the case. Parents are continually looking for an item that oﬀers great functionality coupled with kerb appeal. No longer do we see items bought just for practicality – we also see these items being purchased as a clear ‘trophy’ item. Mum wants her choice to match her personality and style almost as much as her choice of handbag! With this in mind, often mum will be side-tracked away from what is

nursery today

Otti Pra ms

actually suitable for her – although she may find herself having to ‘argue’ with dad on the final choice. It is becoming more and more evident that it’s not just the mums who get involved, dads are now hands on when it comes to the buying decision and may seek something just a little more masculine in choice (especially when we consider colours and handle height). Style and function are vital to all products in this category. The majority still want a ‘trophy’ item, but parents are now also looking more closely at the safety and the level of comfort aﬀorded to their infants by each product - and this could be a driving factor in their final decision. Nichola Pass of Silvercross agrees:

It can be te mp tin g “ to

con stantly up d ate a pus hc h ai r in pu rs u it of m ak in g it th e sm allest , ligh test , or fa stestfo ld in g, but at th e he art of everyt hin g w e do need s to be th e ba by w ho w ill ri de in it .” Kevin Golding, Be becar

focus focusWHEELED WHEEL GOODS GOODS

Stylish strollers MY BABIIE With spring now firmly in our sigh ts, we’re looking forward to ‘Stroller seas on’ and My Babiie’s fun and stylish collecti on, including the Signature Range by Billie Faie rs, are set to be winners with parents across the UK. With cutting edge design and eﬀortlessl y cool style our strollers are both aﬀordable and practical. Email: info@mybabiie.com Web: www.mybabiie.com

“Parents continue to be interested in products that will make their lives easier – so convenience and practicality are key. There is also the need for products to fit with parents’ lifestyle, whether that is urban living or for more outdoor adventures.” Kevin Golding, Commercial Director of Bebecar feels that perhaps one notable change in this sector is the quality of a product, with more and more looking at the longevity oﬀered. “I think consumers are moving away from ‘disposable’ baby products in general, and are looking for reliable, quality products that can be lovingly used and enjoyed, carefully kept, passed on, handed down, and enjoyed again. That’s great for the pushchair industry – we want people to buy once and buy right, so we ensure we oﬀer a great aftercare service, such as servicing pushchairs on site.” And what about innovation - is this a sector that creates a higher level of innovation compared to other categories? Kevin Golding told us: “It can be tempting to constantly update a pushchair in pursuit of making it the smallest, lightest, or fastestfolding, but at the heart of everything we do needs to be the baby who will ride in it. “As manufacturers and retailers, it’s our job to help to educate the consumer about the importance of ensuring that baby is

comfortable; it’s sometimes easy to lose focus while seeking the latest must-have design or most up-to-date technical development. The look and style are definitely important – there’s so much choice in the pushchair market – so a product has to catch the eye of a customer flicking through a catalogue, browsing websites, or even walking on the street. We just need to make sure that our pushchairs feel as good as they look; baby’s comfort should be the first concern of manufacturers and new parents.” Independent retailer Gary Watts of WH Watts & Son, doesn’t feel that there is suﬃcient innovation coming through at present, but feels that this could all be about to change. “Innovation has been limited at best within the last few years but I think things are moving forward in this area now with several brands taking the lead, particularly BabyStyle, Dorel and Silver Cross who all have products on their way in the near future. “Innovative new products must be very expensive to bring to market, and you can understand suppliers’ reluctance to invest in them when the economy was struggling, but hopefully now that things seem to be improving more new products will be available.” Consumer trends continually change, and with new mums having more access to information, the purchase of their

chosen pram, travel system or pushchair isn’t just based on what looks good. The consumer is becoming far more aware of other issues that surround this purchase, like safety, functionality, can baby be parent facing and has it got the lie-back facility? “People are seeking reliability, comfort for their baby, and convenience for themselves,” said Kevin Golding. “As everyone’s lives get busier, and parents with young families travel more, consumers are seeking products that allow baby to join in comfortably with their plans and routines; and we can help this by providing products that are reliable and intuitive.” An aspect however that quickly becomes apparent to the parent is the vast choice available to them, and this is where the independent retailer can really come into their own. By oﬀering a selection of choice, and of course their knowledge and expertise in this field, the results can be quite gratifying. Another point to note, especially when looking at those all-important add-ons that can make a sale even more lucrative, is that this is a category that has many accessories. From clip on toys, cup holders, parasols, footmuﬀs, raincovers - the list is quite extensive and paves the way for fantastic upselling.

What were celebs pushing in 2015? ● Samantha Mumba, singer/actress: Britax B-Agile 3 ● Helen Flanagan, actress: Stokke Xplory ● Rosamund Pike, actress: Cybex Priam ● Matthew McConaughey, actor/producer: Baby Jogger City Mini Double ● Jessica Ennis-Hill, sportswoman: Bugaboo Cameleon ● Kim Kardashian, reality TV personality: Mamas & Papas Urbo 2 ● Una Foden, singer/songwriter and TV presenter: Joolz Day Tailor ● Gwen Stefani, singer/songwriter and actress: Nuna

In the know with Gfk

by almost 10% in the last 12 The strollers market has grown tinue to pay more for first con months (Feb15-Jan16). Parents e to increase. However, there stage Strollers as prices continu vel systems overall. has been a dip in the 3 in 1 Tra ilable, parents now have more With more choices becoming ava r Stroller attachments. flexibility to mix and match thei unt for a smaller purchase While online purchases still acco g faster than traditional sales base, internet sales are growin and attachments proving to be with basic first age pushchairs the main drivers. nursery today

focus WHEELED GOODS

Liteway gets a makeover Chicco The Chicco Liteway has been given a makeover for the new season, offering a more premium version of the popular lightweight stroller. The frame now comes in a cool grey shade with elegant chrome details on the wheels and handles to give it that extra special touch. The seat has also been redesigned, with the clean classic lines of the embellished stitching complementing the legrest and the sides of the padded bumper bar, which are crafted from luxurious saffiano eco-leather. The new model also features an intelligent memory adjustment legrest, which returns to the previous position every time the stroller is opened. Finally the eco leather handle means the Liteway is extremely practical and easy to transport. The retractable sun visor and warm footmuff ensure baby will be comfortable whatever the weather. Liteway will be available in Purple, Red, Coal and special edition Denim. RRP £120.00 Web: www.chicco.co.uk

Clean classic lines

G Great accessories for the buggy My Buggy Buddy In addition to new products brought to Harrogate, My Buggy Buddy will be exhibiting their range of Essential award winning pram accessories. All of the products are safety tested and come with a 12 month guarantee. Available for immediate stocking through Hippychick, all My Buggy Buddy products represent value for money items offering a good return of profit. New for 2016 are the blue and pink star BANTA award winning sunshades. Tel: 07795 690161 Email: paulbaines@mybuggybuddy.co.uk Web: www.mybuggybuddy.co.uk

Re me m b er t h o s e a ll - imp o rtant a c c es s o ries

to take d e n g i s e D here! you anyw Dorel

Breath of fres h air

Cosatto

New for SS16, Air is a parent travels. Suita 2-in-1 travel system that will change the way a ble from birth, it m eans there is no ne separate pram, pu ed to buy a shchair and car se at carrier. This cleve like travel system r transformeris the perfect acce ssory for busy paren on space and time. ts who are tight Air transforms from carry cot to travel one nifty move - no seat unit in need to buy separat es. And the techn stop there. Air com ology doesn’t es with a slide optio n to gain a closer connection to help baby-parent promote a loving bo nd. Tel: 0333 323 17 29 Web: www.cosatto .com

nursery today

side, in the country or long walks like ty ci ho e w th s nt in opping of real pare s ed ne e th Whether it’s sh st ju signed around line frame of the Stella is de spontaneous. With its slim tyres, g in rb so ab d k an oc to be active d all-terrain, sh , and its big, rrow spaces an 55cm in width sily manoeuvre around na e. ea rid the Stella can stacle with the smoothest y ob overcome an 6 07070 Tel: 0208 23 rel.com Web: www.do

Coming soon… nurse

focus WHEELED GOODS

Mix and match Cheeky Rascals Mima has added the smart Argento to its range of striking pushchairs. The faux leather, silver finish has a futuristic and luxurious look and feel. Mima xari Argento can be matched with any of the available chassis colours: Black, Aluminium or Rose Gold. Parents can create a mima pushchair exactly as they want it. With three easy steps, customers can pick any chassis, choose any base colour and then add their choice of co-ordinating starter pack (cushions and soft accessories). Mix & Match is available across the entire mima range. Tel: 01730 895761 Web: www.cheekyrascals.co.uk

Coming soon… Ticking all the boxes

tter e b d n a r e g Big Chicco

Summer Infant Designed with handy features for parents (or grandparents), along with strong comfort and safety features developed with ‘baby in mind’, the UME range of strollers are suitable from birth and hold children up to 15kg. The lightweight aluminium frames (UME Lite: 5.8kg / UME ONE: 6.5kg) make being on-the-go with baby stress free and pleasantly convenient. The UME Lite offers exceptional value, with a long list of product features that would ordinarily command a premium price point. In addition to the standard features offered by the UME Lite, The UME ONE has some premium added extras, including smooth glide, anti-shock front wheels and lockable rear wheels making it smooth and easy to manoeuver, an extendable three panel zip out sun visor, a rear peak window, deluxe cup holder and more. The UME Lite comes in Jet Black, Deep Teal and Ruby Red and has a guide retail of £89.99. The UME ONE, with its stylish boho pattern, also comes in Jet Black, Deep Teal and Ruby Red and has a guide retail of £129.99. Web: www.summerinfant.co.uk

be icco Urban will better, the Ch d w and an ne e er Th gg . bi avel System Tr Coming back us Pl n at ba se Ur e the as th reintroduced as fers increased practicality, easy e on in of s, el the chassi ith improved mod w g on s al nt le re foldab e for pa unit is now fully um convenienc im ax m rs d fe an of e is os manoeuvre. Th en easier to cl us becomes ev as the Urban Pl predecessor. id its me a semi-rig transport than it can now beco the chassis it un am pr e th In addition, detached from mfort ning when it is r maximum co carrycot, mea rf su ace to offe at fl a to on can be placed the baby. sturbance for design with and minimal di also features a stylish new w will be The Urban Plus and, new for this year, it no s si uding the cl as in ch , el system av an all black tr e et st pl m co y the ck, Autofix-Fa possible to bu stem, colour pa d sy se ot ea yc cr rr in ca rs x. This offe pushchair with ed to r, all in one bo ne te ey ap th ad d ng hi an car seat them everyt umers, giving g any left over value for cons and minimisin e, ov m e th on by ba take their tailers. product for re RRP £475.00 co.co.uk Web: www.chic

New classic design Bebecar Since its introduction to the range, the Spot has been a popular pushchair for Bebecar, with its lightweight, umbrella-folding frame and luxurious seat. For 2016 there have been some exciting new innovations, and Bebecar invite you to visit them at Harrogate to be one of the first to try the new chassis for yourself. The Spot Plus features a complete handle, which can make it easier to steer the pushchair with one hand, but it’s still simple and fast to fold down to a compact size. The Spot Tech has been developed to take a Bebecar carrycot and infant car seat without adaptors, turning the Spot chassis into a complete travel system. Tel: 01692 408801 Web: www.bebecar.co.uk 86

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focus WHEELED WHEEL GOODS GOODS

hout t i w r e l l o r t s A compromise BabyStyle B

Launching at Harrogate ion s u F d gh-en

st travel aby’s late B ounce y e it b K a d B d to ann Re Red Kite uccessful launch of ey are now delighteto independent the s n – th ption Following he Push Me Fusio is an exclusive o h T ic – h w m f eir syste one o to all of th colours, exclusive Kite are sure two new e b l il w m . ed accounts Me Fusion in Plu e market and R three previously are also The Push accounts within th uccessful as the Red Kite n s t n io s e a rs l be d t e n v s e indep ill be ju which wil w Plum version w s well as the ne n of the Fusion, boast a w e n is A th io o last year. n will als al enim vers launched limited edition d The limited editio travel system a re . a 6 e g 1 lu in 0 a h v 2 c t r n lau me grea ake this from sum available handle to help m er tan leath r. e rn tu d a e h 55 54 3265 o.uk Tel: 014 .redkitebaby.c w w w : Web

Hybrid Edge lly reveal the new fu d an il ve un to e marketed as BabyStyle are du brid Edge is being ed into the Hy e Th . 16 20 in at Harrogate d is being launch t compromise an t for strollers a stroller withou nary new concep io lut vo re lly ta to a marketplace as ry, nonand pushchairs. ive, contempora is sleek, innovat were es ag im t rs fi The Hybrid Edge e iginal. Since th or issue lly ta y’s to ar d nu an back in Ja conformist in Nursery Today de d an tra e rs th ile to ta re ed releas from both used quite a stir omised it has already ca d by its uncompr ue rig int l al rs se ha ar then rc ye pu is th ive prospect Harrogate you be attending e you will ld er ou wh Sh . 4, es B4 iti d al qu byStyle on stan Ba it vis nsiderable d co an its go please do brid Edge and Hy ing az am e th placed on a firstbe able to inspect brid Edge will be Hy e th r fo rs de is to believe. attributes. Or sis. To see really ba d 44 ve er t-s rs fi come Tel: 01509 8164 o.uk .c yle st by ba @ Email: info yle.co.uk Web: www.babyst

Ea Easy to m manoeuvre Otti Prams Ot Ott Prams make neat, 4-wheel pushchairs Otti and an 3-wheel off-road pushchairs which are ar comfortable for babies and toddlers, easy to push along pavements, country e tracks tr and the beach - plus they fold neatly n when not in use. They specialise i classic and quirky exclusive prints for in the t fabric covers, which are designed inhouse, so that parents can express their personality when out and about. They comply fully with the latest EU safety standards and benefit from a 12 month warranty. Tel: 01647 281238 Email: a.bauer@ottiprams.net Web: www.ottiprams.net

We are family Peg Perego Per

Ex c lluus ive to in dep en dents

Peg Perego like to think that many families have chosen their goods because they too are a big family. Everyone contributes their specific skills and know-how to the success of a joint project. Therefore, behind the safety, aesthetic appeal and sturdiness of each Peg Perego stroller, car seat, or toy, there is not only a brand but also a name. “Made by Peg Perego” is more than just an advertising slogan. It is the style of a company and a means of feeling part of a community. For Peg Perego Italian high quality means: technological innovation, comfortable and durable fabrics, safe materials, painstaking attention to detail and superb performance. Products are safety tested to comply with the strictest safety regulations around the world. Leading the way in well-being, the final objective of every Peg Perego creation is the complete well-being for those who use their products every day. Choosing a Peg Perego product means feeling safe even after the purchase, thanks to an active customer service. Web: www.pegperego.com

Italian d esign 92

nursery today

Harro gate St

and B 46

One simple system. Endless adventures.

Ready for the first ride home and rearward or forward facing up to the first day of school — the award winning i-Size Safe System meets the newest standard and goes far beyond. With first ever standardised side impact testing to new i-Size regulations, along with exclusive Intelli-Fit™ memory foam, the i-Size Safe System offers better head, neck and all over protection for even the tiniest riders.

i-Gemm™ infant seat ECE R129/00

i-Anchor® Advance child seat ECE R129/00 suitable from birth rearward or forward to approx. 4 years

i-Base™ Advance

Learn more at askforisize.com For all sales enquiries, please contact Joie UK on 01889 808 900 or email: uksales@joiebaby.com

focus WHEELED GOODS gn on i s e d d n Safety a e the mov comfort,

arents: ortant to p er with BeSafe, p im is t a h eth ey know w fortable, move. Tog At Joolz, th esign while on the make traveling com , a d to y BeSafe safety and veloped a solution Modular b o G i e d iZ lements s lz a Joolz h ctly comp . The Joo e o rf e to p , h h ic lis that ty wh safe and s t robust car seat, of the few car seats ye e t h n h c It is o n for ild lightweig l systems. UN r 129 regulatio ril 2016 with ve a tr lz o t the Jo lates re in Ap x nt with the be available insto lia p m . The ISOfi o c is t adapters ms. It will a e te s r ys a s c t e in restra ding th 209 inclu a RRP of £ rately available. pa base is se lz.co.uk w.my-joo w w : b e W

Joolz

Suiting every budget

Complete freedeom

Joie The multi-award-winning Joie range has had a great start to the year within the wheeled goods category, and the rest of this year looks set to be no different. The range includes vibrant and super practical Mirus, with clever reversible handle to switch from parent to forward facing at the touch of a button, along with the feature rich new Brisk LX, an umbrella fold stroller with a unique one-hand, one-second flash fold. Both are compatible with Joie infant car seats making a practical travel system. The Aire Lite stroller continues to be a firm favourite if space and weight are a major consideration. All are suitable from birth with a flat-recline seat and an unrivalled innovative features list. The ever-popular Aire Twin, a side by side, with reversible seat liners, will be joined by the all new Evalite tandem twin. The top of the range Chrome Plus travel system, featuring gloss black or silver chassis, reversible seat unit, carrycot and car seat options and great colours for every mood and outfit completes the Joie wheeled line up for 2016! Tel: 01889 808 900 Email: uksales@joiebaby.com

Light and compact Emmaljunga The Viking is perfect for every family adventure. The light, compact chassis features swivel front wheels which can be fixed to suit the terrain, making either a city stroll or a walk along the beach a breeze. Combined with the ultra -light yet spacious Viking carrycot, it is perfect for baby. Tel: 01159 646 979 Web: www.emmaljunga.co.uk

JANÉ Jané Trider lets parents enjoy trips out with complete freedom. Trider offers a chassis with minimalist style, but with all the benefits of an extreme design. The three, large-diameter wheels are prefect for adapting to any terrain and surface, and the front wheel swivels to give maximum freedom of movement. The brilliant long-length suspension with adjustable shock absorber offers baby maximum comfort. The seat unit is reversible. The compact folded size and lightness of the aluminium make it easy to take with you whenever you want. Like all the pushchairs in the Jané family, Trider is fitted with the Pro system for use with any of the accessories. Web: www.johnstonprams.co.uk

Need for speed Little Saints With every element developed in-house at their San Diego headquarters, the latest addition to the award winning Bumbleride range is Speed, a designated running stroller offering the ultimate balance of durability and lightweight performance. Equipped with Speed3 steering it is engineered so that each user moves at their own pace while the baby or toddler is transported in comfort and safety whether the parent has selected the walk, jog or run mode. It features a one-step compact fold with auto-lock, all-wheel suspension, a large basket, reflective logos, a large UV protected sun canopy and Bumbleride’s signature recycled fabrics. Little Saints are the sole UK distributors of the Bumbleride range. Tel: 0203 744 1056 Web: www.littlesaints.co.uk

Great for these sporty typ

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Special Feature

NIGEL PLESTED

Lesson in etiquette Has it really reached the point where we need firm guidance on how to behave with our buggies in public? It may appear so.

Nigel Plested was on the th other th side id off th the pond a few weeks back, and on the news was a breaking story about a stroller fracas in the subway. Yes that seemingly ripe topic in the US, known as stroller rage. The story in question, resulted in two arrests and some hefty fines, not to mention an exchange of blows and some heated opinions on the rights and wrongs of (wait for it) stroller etiquette. Yes that’s right, stroller etiquette; the antidote to buggy rage. It’s an as yet undisclosed framework of un-written rules and regulations, which obviously eluded both myself, and my partner, who regularly encouraged heckling and vocal derision for ignoring the Modern Guide to Stroller Etiquette for Parents with No Manners. For example, when taking our stroller onto the tube, and indulgently heading into the West End, I‘ve both experienced and witnessed this disgust on many occasion, whilst travelling around the capital. Just this week, the Evening Standard ran a piece to highlight this trending urban topic. It turns out that my fictional and ridiculously titled guide to buggy management might just become a reality, as TFL (Transport for London,) is considering publishing an Etiquette Guide for new mums who want to use the bus and transport network. This

Organisation:

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Malaika are launching throughout UK/Ire Italian child car seat manufacturer Kiwy, devoted to safety, innovation, Italian styling and elegance. Please forward a CV or visit us at Harrogate Fair stand A21.

Closing date: Contact:

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t this Wh at mighw we o h r fo n a e m nd design, makes ain a label stroller a lready marketplace ated and over complicators and full o f ind ic out safety warnings abability? and suit was the outcome and culmination of a recent satisfaction survey undertaken by transport chiefs, who felt that this was a key issue faced by passengers in the capital. As a result, meetings with multiple mums’ groups and manufacturers have been organised in order to find solutions to the dilemma. According to varied media reports, a recent meeting to consider the issues at hand brought industry specialists, drivers and spokespersons for TFL together to consider the core challenges, which not only existed between those with wheels and those without,

Nigel Plested Nigel Plested is a designer and a creative director. He is the founder of Narrative Studio, a strategic design business, which brings together a specialist and experienced team of designers with a rich expertise in new family culture, parenthood and babyhood; creating award winning products and brands. Prior to setting up the business, Nigel was on the board of directors at Mamas & Papas. Web: www.narrativestudio.com

Think Baby. Apply to be an ABC stockist: www.obabytrade.co.uk 01652 641491 www.abc-design.de/uk

Graphite Grey

Street

Style

Street

Also available in Graphite Grey

Stand A40 The ABC Design range of pushchairs are designed and engineered in Germany

with refined designs and stroller models, which can be instantly manhandled into neat folded form, or made a manageable size when embarking on a journey. However, sometimes parenthood isn’t quite so black and white; baby might be a newborn, and Mum might have had a ‘c,’ section just three weeks ago. There is also the possibility that babes in buggies, are probably far safer in a braked stroller, in a 5-point harness, whilst on a bus, than in the arms of a swaying parent grasping for a hand hold. This whole scenario might well be an innovation hurdle, which challenges us to break the product archetype, change some rules and create products outside of established categories, because it seems to me that buses and buggies work. They just don’t work together, and we might need to think in more holistic and creative ways to eradicate the need for rules and regulations. This is not just a UK only problem, and densely populated cites such as Hong Kong and Japan seem to have this nailed, with more emphasis on mobility, and flexibly. The solutions might be cultural not commercial. Whatever the outcome, it seems that this is something uniquely modern, and something that might influence what we design as our metropoli continue to grow into mega cites. I think the UK has always had our own take on strollers and maybe we need to broaden our horizons, and adapt, adopt and embrace ideas from elsewhere. So next time you see a bendy bus, or crowded train, think about what would work. In the meantime I am looking forward to the first draft of the etiquette guide so I can improve my mobility manners next time I head into town.

- (SS [OL ÅL_PIPSP[` `V\ JHU [OPUR VM

but territorial disputes between rival stroller owners, where prized spaces on the move are jealousy guarded and fiercely protected. Suggestions (apart from a guide and set of rules to buggy management) have included more sympathetic design approaches to the fixed seating layouts within the carriages and cramped environments of the bus and rail rolling stock. However, such dramatic and investment heavy solutions would not be something achievable in the short term. So with vehicular redesign oﬀ the drawing board, a TFL director has muted that a range of solutions have been suggested by manufacturers and retailers. Mike Weston, of TFL announced, “There were really good ideas coming out and we will capture that and turn it into a plan.” One of these suggestions, reported in the press, is a bus friendly kite mark system to allow parents to identify transport suitable strollers. This would be married with messaging campaigns, and reminders of what is expected of parents on their way from A to B, in order to avoid conflicts within what TFL have identified as a ‘pain point’ for passengers. What might this mean for how we design, make and label strollers in a marketplace already over complicated and full of indicators and warnings about safety and suitability? And would consumers like this kind of guidance? How would we all sign up to a set of criteria, which dictates the critical factors? Or is it an endorsement opportunity for transport businesses to provide approval and their mark of support? The presumptions are that better strollers, or smaller strollers will dilute the problem, with many issues solved

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focus WHOLESALE

Meeting your needs One problem faced by many independent retailers is the ability to hold vast quantities of stock. The good news is that by using a credible wholesaler this no longer becomes an issue.

Reta iler s can “ e ffic

iently pu r c h ase fro m o ver 50 b r an d s w it h out sett in g up ac counts w it h e ac h o r in cu r rin g m in imu m o rder va lues ” Rebecca Hamilt on, Baby Brands Dire ct

he majority of retailers get their stock from either a distributor or a wholesaler and there are differences between the two. We asked those involved to explain the key benefits retailers gain when using a wholesaler. Jane Wilkinson from babyprice told us: “The biggest advantage to the retailer is that they can keep their stock levels down which helps with cash flow. We encourage our retailers to buy little and often to keep their stock fresh and their cash in the bank.” Rebecca Hamilton from Baby Brands Direct said: “Many manufacturers are unable to service the independent sector due to the costs and organisational structure required. But by working with Baby Brands Direct, retailers can access these powerhouse brands at the manufacturer’s trade price. “Retailers can efficiently purchase from over 50 brands without setting up accounts with each or incurring minimum order values. We also offer same day dispatch, frequent tailored promotions, sales of up to 50% off trade, volume discounts and annual loyalty credit, all allowing retailers a competitive edge or extra margin. “The team works hard to ensure retailers are well equipped with product and brand knowledge, providing multiple images and detailed descriptions of each product, sell sheets, video clips – including those taken in

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the Baby Brands Direct studio, interviews with brand leaders and producing a colour catalogue. There are also regular online quizzes for retailers to test their knowledge and win free stock.” Jane added: “The wholesaler is buying in everything whereas with a distributor we are buying in what we need. From our point of view, it is the price: retailers can buy just one piece of an item from us rather than a full box. The price is the same as if they went to the manufacturer, delivery is next day and it’s free when they spending just £200 excluding VAT. “We don’t sell to the public, but promote the retailers who stock our brands, driving business to their shops.” But what is the diﬀerence between a wholesaler and distributor? Rebecca Hamilton answered that one for us: “While distributors service independents and multiples, wholesalers tailor their operations to the specific requirements and individual needs of the independent trade. As a wholesaler, our services include a live stock updates page with ETAs allowing retailers to follow products of interest, emails on price changes on products a retailer has been buying, an address book facility for multiple store locations, drop ship service and a dedicated enquiry system for product aftercare services. “We are also able to oﬀer customers a

wider range of brands and products than a distributor typically would. Over the last two months, we have launched 350 new products and are offering free product CSV files of these to help retailers identify and learn about the new products, as well as easily upload to their own websites. We also run a New Season feed on the website to help retailers keep up with the new launches.” Jane Wilkinson, babyprice, who operates across both sectors, gave us her definition: “As both a wholesaler and a distributor of nursery products, we understand the difference between the two. A wholesaler sells brands that are available in many different outlets, e.g. TOMY, Safety 1st, Avent, etc., all which can be bought from a number of wholesalers or other outlets. A distributor represents the manufacturer in another country and is the only outlet for that brand in that territory. For example, we are the UK distributor for Dooky and so all their stock is purchased though us. As we champion the independent retailer, the independents get the best possible deal and maximum promotion.” So, is now the time for you to get on-board with a wholesaler? These companies provide you, the independent retailer access to products that you may not be able to acquire under a different buying umbrella, giving you the benefit to remain competitive with your larger rivals.

focus WHOLESALE WHEEL GOODS

Top brands direct to o you ou u Baby Brands Direct is a UK based, multi-award winning wholesaler, dedicated to providing their retailers with invaluable support. They have products from over 60 brands, including exclusive brands such as Munchkin, Milton and Rainbow Designs. Each month, they offer a range of unbeatable discounts ttss and promotions â&#x20AC;&#x201C; including bundle deals and free items. They also offer their retailers volume discounts and a ng ng loyalty credit scheme that offers annual rebates according to spend. Baby Brands Direct also supplies customers with iitth nd n d a range of useful resources. CSV files of new products and re re price lists with barcodes can easily be downloaded. There erria e ials ls are video clips, informative blog posts, point of sale materials ta agge and brand brochures available for retailers to take advantage of. With customers located all over the globe that have nds ds businesses big and small; online and physical, Baby Brands ntts an n nts a nd Direct have experience dealing with a wide range of clients and itth their needs. For efficient and extensive service, register w with Baby Brands Direct today! Tel: 0845 370 8370 Email: sales@babybrandsdirect.co.uk Web: www.babybrandsdirect.co.uk

H TE A

O RR IA EC SP

Babyprice

Wholesale & Distribution.

Get 10% off your order ALL our customers can receive a 10% discount on 1 order placed between 14th and 31st March 2016 Use Code HARROGATE as your order reference and we'll deduct your discount. www.babyprice.co.uk - 01903 507084

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focus WHOLESALE

Great eight 2012 Ltd, Distribu tors of Innovation, have been supplyi quality and innovati ng ve baby and mate rnity brands to the and Irish markets UK for over a decade. They currently rep eight brands, over resent 400 SKUs and aim for a fast turnaroun of orders - usually d same working day dispatch for next da delivery, making rep y lenishment easy. Brands include Ba by K’tan, Carriwell , Kalencom, Cudd Co, Pipila, Pullypa le lz, Gunamuna and Pura Stainless. Tel: 01202 303 777 Email: info@2012 ltd.co.uk Web: www.2012 ltd.com

The price is right Babyprice understand the challenges faced by the independent nursery retailer and do everything they can to help them thrive, including a low carriage paid threshold of just £200 ex VAT for next working day delivery. Plus there’s excellent, top selling, on trend brands - many of which are exclusive to Babyprice and are sourced from around the world. Competitive pricing, with regular promotions on the top selling lines, and hi-resolution images, descriptions and CSV feed. Instant responses - no quibbles, no fuss, instant decisions. Unrivalled support for YOUR store Flexibility Attention to detail. Babyprice are offering all their customers 10% discount on one order placed between 14th and 31st March. Use Code HARROGATE as your order. Tel: 01903 507084 Web: www.babyprice.co.uk

PROFILE

Snüz Celebrate Success of the Designz Collection: Having only hit the shelves in January, the Designz Collection by Snüz, has been met with phenomenal success. The gorgeous selection of contemporary products, specially made for styling babies sleep space is made from super soft, 100% cotton and includes a three piece crib bedding set, reversible blankets and fitted sheets. The three striking prints include ‘Rootin’ Tootin’, featuring green and blue cactuses and teepees, ‘Little Tweets’, decorated in pink birds and trees and ‘Cloud Nine’, a neutral design of clouds and stars in grey and yellow.

Since its launch, the Designz Collection has been seen in the nation’s leading parenting publications including Mother & Baby, Gurgle, Baby London and Prima Baby, as well as receiving rave reviews from the UK’s top parenting bloggers ‘Tigerlilly Quinn’ and ‘Make Do and Push’. Due to exceptional sales, which have increased by a phenomenal 118% for the brand, and significant interest from retailers and parents alike, the Snüz team will be announcing exciting plans later this year. Stay tuned!

For trade enquiries, please visit www.snuz.co.uk or email trade@snuz.co.uk

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Enesco Limited, Head Oﬃce & Customer Services, Brunthill Road, Kingstown, Carlisle, Cumbria, CA3 0EN Tel: 01228 404022 Fax: 01228 404041 email: uksales@enesco.co.uk Overseas Customer Services: Tel: +44 1228 404066 Fax: +44 1228 404080 email: eurosales@enesco.co.uk PETER RABBIT™ © Frederick Warne & Co., 2016. © GUND 2016

PROFILE

Freedom! Travelling with your baby made easy Milton provides those all-important travel essentials for mums on the go From trips to the grandparents, to days out and holidays, having a freshly sterilised bottle to hand is not always that easy. The Milton Solo Travel Steriliser has been designed especially for journeys, overnight stays or just days out. With a watertight lid, the single bottle steriliser can be used in two different ways - as a cold water steriliser or with its unique ‘lay flat’ design, it will fit in any size microwave for speedy sterilisation. Keeps contents sterile for 24 hours! The award winning ‘Milton Mini Portable Soother Steriliser’ has been designed to deal with that everyday dilemma of a dropped (or thrown!)

Tel: 01223 969718 Website: www.milton-tm.com

nursery today

dummy. BPA-free, small and watertight, the Milton Mini has been specially created to sterilise soothers on-the-go and can be popped into a changing bag, or attached to a pushchair. Also available is the Milton Antibacterial Hand Gel which comes in a handy travel size bottle. This pleasantly scented, moisturising hand gel has been clinically proven to disinfect hands by killing bacteria, fungi and viruses within seconds. Milton Antibacterial Surface Wipes are Ideal for sanitising restaurant high chairs and public nappy changing facilities. You can also use on soothers and teats.

social media ROSS HEWITT

Sharing is caring Trade fairs offer the perfect opportunity to deliver the best possible digital marketing communications. Whether exhibitor or a retailer, make sure you snap and share and comment and post during Harrogate, says digital marketing expert Ross Hewitt.

always get a tingle of excitement as the Harrogate Show appears on the horizon, and I don’t think I’ll ever lose it. A few years ago when I was married to the number one nursery brand, Harrogate was a great opportunity to gauge the market and apply a benchmark; in more recent times, and a little more tim untethered it’s been the unt perfect place to catch up with per clients, meet old friends and clie introduce myself to the latest intr batch of wonderful innovations batc hitting the market. hitt On a personal level, this year, O I’ll also be checking out products that might be useful for my increasingly demanding fiveincr month-old daughter... it’s a mo parenting product research par paradise! But enough about me; par let’s talk about you. One thing that always surprises O me is how quiet everyone’s digital marketing is when Harrogate is ma happening. Very few brands and ha retailers actually make any noise re about what they’re actually up to a during those few days. That would be fine if the butterfl y emerged on the Wednesday, b t but that’s rarely the case; instead, out creeps the caterpillar and it’s marketing communications as usual from thereon. If you’re a brand and you’re exhibiting your already publiclyrevealed products at Harrogate, then why not get snapping and sharing? Along with Cologne this is THE place where your products are displayed how you want them to be displayed… on your stand. Get your camera out and photograph them in all their artificially-lit and white-backgrounded glory and then tell the world that you’re proud of what you make and distribute. Let the consumer in on the fact that for so many times a year you give up your family lives to work your fingers to the bone on trade stands, discussing

Ab out Ro ss He witt Ro ss He witt, M ana gin g Di rec tor of Sec ret Pie and aut hor of ‘Savvy Soc ial M edi a’.g Ro ss beg an his dig ital ma rketin career in 19 98 and had his first for ay into the nur sery industry as He ad of M arketin g & Eco mmerc e for Silver Cro ss in 20 08 . He set up Sec ret Pie in 20 10 and has been help ing clients get found and love d onl ine ever sin ce. ww w.secretp ie.c o.uk Ro ss@ sec retp ie.c o.uk 019 04 410 02 7 Twitter : @R oss _H ew itt

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new ideas for products that will make their lives easier in some way. Show them how you listen to retailers who feedback what the consumers say to them so that you can make the products better. Show your caring through some sharing.

Help them to understand that when they walk into your shop that they are dealing with the person who speaks to the brands direct. Now is the time to make sure that you’ve packed the charger for your smartphone or tablet because this time you’re going to snap and share and comment and post like never before. Whatever side of the industry ‘fence’ you’re on, start to celebrate Harrogate and make a buzz. If you don’t have an Instagram account yet then set one up today – it will take five minutes; and make sure you have the Twitter and Facebook Pages Manager apps installed on your devices. The Harrogate Show is amazing; you’re launching exciting new wares and you want people in the UK to buy them. Don’t lock the consumer out for three days… let them in, even just a little. It’s content and today’s digital marketing challenge revolves around exactly that. I’ll be there for the three days of the show, sometimes with clients, sometimes with friends, and sometimes on my own. I’ll meet any of you reading this for a cuppa if you want to pick my brain about your own digital marketing – just send me an email and it can be arranged. After all, we’re all in this industry together. Good luck, and have fun!

lw a y s a t a h t g in h O n e t s me i s h o w s u rp ri se y on e’s d ig ita l qu i et everin g i s w h en m a rket s h app en in g . H a r ro g a te i b r an d s an d V ery fe w c tu a lly m ake reta iler s ato t h e outs i de any n o i se rin g t h o se fe w w o r ld du t w h a t t h ey ’re d a y s a b oua lly up to a c tu Independent retailers: this is your moment too… you leave your business and family for a few days to travel the country in order to bring the best of the best back to your store. So share that experience. Show your existing and potential customers how you work behind the scenes to make sure your shop has the best answer to every parent’s question.

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Ultimate protection with a full steel frame and extended rear facing use

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focus SAFETY

Safety first Probably the most important factor in raising a child is safety. Nursery Today takes a closer look

Th e con su mer w ants “ th

e c h an ce to ta lk to a sh op as si stant to d iscu p ro duct fun ct ion a lity oss t h e p ro duct ’s fe atu res r an d b en e fits ” Sarah Dayus, Gr eat Gizmos

arents visit shops to buy prams, high chairs, nappies, changing stations, and much else besides but whenever they buy something and whatever they buy there is one question that is never far from the front of their minds – is it safe? They have the most precious cargo and they want to protect their little bundle of joy so they are keen to buy items and products that will protect their infant. All products sold in the European Union should be marked with a “CE” showing that they have been certified safe. The consumer wants to be able to find a decent selection of safety products in stores, not just online, so they can touch, feel and see the products in stores. And indeed all baby products should go through rigorous testing before they are allowed anywhere near the market. Alana Moscaritolo from BrotherMax said: “All of our products are thoroughly tested to ensure the safety and usage is up to the highest of standards possible. Safety is a fundamental building block to establish consistency with the products our company produce.” Safety is indeed paramount as soon as baby arrives home from hospital but its need becomes even more apparent as baby starts to crawl and grows into an inquisitive toddler. Indeed, it is that aspect of the selling experience that is so important as retailer Kym Brice of Baby Pride from Handley told us: “Mums and Dads – especially new parents – are always keen to know how safe something is, and what tests it has undergone.” In fact, it seems that hazards and risks lurk around almost very corner for little ones so parents have to be on their guard all the time.

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Alana Moscaritolo said: “We supply parents with everything they will ever need to help raise their children from little babies to toddlers, from nought to three years old.” Roger Cheetham, the managing director of Clippasafe, commented: “Those that perceive the dangers, do so as soon as their child starts to crawl. Others engage after it is too late – when their child has injured themselves, had an accident, or worse.” One of the most obvious safety implements is the safety gate that can be attached at the top or bottom (or both) of stairs to stop babies and small children tumbling down or walking up and being unable to get down again. Darren Curtis of Dreambaby told us: “Many consumers buy two safety gates at a time. With the Dreambaby Retractable Gate you don’t need to buy two gates as this item is relocatable ... however most consumers buy just one gate for the bottom of their stairs. Nowadays the metal pressure mounted safety gates seem the most popular though wall-mounted safety gates are still popular especially for top of stairs. “It makes sense to buy more than one gate as there are various locations in the home that could be more secure to keep toddlers away from potential danger... or pets away from toddlers if need be.” Roger Cheetham agrees that this is an essential item for the home: “Yes. Every family with a child needs at least one stair gate, usually two, one at the top of the stairs and one at the bottom.” It is useful to know that manufacturers are doing their best to ensure that babies and toddlers are as safe as they can be.

focus SAFETY

A safe feeding alternative Maguari The Baby Safe Feeder takes the scariness out of weaning, allowing baby to experience different foods without the risk of biting off and swallowing or inhaling a chunk. Developed by a Dad after his son choked on a piece of teething biscuit, the Baby Safe Feeder is a simple mesh net attached to a plastic holder. A variety of foods can be placed in the net which baby can then chew and suck on, deriving all the flavour and goodness without actually biting pieces off. Suitable from age five months, the Baby Safe Feeder is also an ideal soother for teething babies, providing instant relief when filled with ice or frozen fruit. Little ones stay clean when using the Feeder as the food only comes through the net as quickly as baby can chew and suck on it. The Baby Safe Feeder is dishwasher safe, and replacement nets can be purchased separately. Tel: 01293 592170 Web: www.maguari.com

Keeping toddlers safe for 10 years Little Helper It’s hard to believe that 10 years have passed since the Little Helper FunPod launched onto the nursery scene. The FunPod was born through Director, Kim Johnson’s desire to keep daughter safe in the kitchen. Not wanting to stand Aimee on a chair or worse, on the worktop, Kim trawled the internet to see if she could find anything that would fit the bill. Not finding anything, Kim and husband Sean leapt into the unknown and brought what is now a multi award-winning safety device to market. Now sold all over Europe and in the US and Canada, the FunPod and other Little Helper branded products will soon be entering the Japanese and Chinese market. Fully tested to international standards, Little Helper regularly tests all their products to ensure that only the safest materials and techniques are used to ensure that our little ones are safe all round. Tel: 01909 561155 Web: www.littlehelper.co.uk

Speaking safety Bureau Veritas Consumer Products Services is a leading global provider of compliance and quality assurance services to the nursery and children’s product industry. Bureau Veritas are recognised as providers of a complete solution to the nursery and toy industry from product concept to store-shelves including product testing, safety assessments, regulatory consultancy, product inspections, chemical supply chain solutions, social and factory audits, sustainability services and global market entry solutions. They help their clients improve their supply chain, as well as checking that their products meet the relevant regulatory standards. They support a wide range of clients, from start-up businesses to large importers, brands and global retailers. With their extensive global network of nursery products and toy laboratories, Bureau Veritas have the capabilities to test their clients’ products wherever they need to. At their UKAS accredited testing laboratory in Warrington, Cheshire, they have been offering reliable service delivery, friendly customer service and recognised technical expertise for over a decade. They can perform a wide range of compliance, performance and safety testing - physical, mechanical, flammability and chemical. Their technical experts have decades of experience in the field of quality assurance for juvenile products and can assist you with your compliance needs. Their UK experts sit on several juvenile products technical committees, ensuring they are always up-to-date with the latest changes in regulation and test methods. Bureau Veritas Consumer Products Services are a member of the Baby Products Association (BPA). Contact their UK laboratory: Bureau Veritas Consumer Products Services UK Ltd., 31 Kingsland Grange, Woolston, Warrington, WA1 4RW, Cheshire Email: bvsales@uk.bureauveritas.com Phone: + 44 (0)1925 854 360 www.bureauveritas.co.uk/cps

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Leading the way in

child safety

Clippasafe lead the way in child safety products for the home.

VISIT US AT

HARROGATE NURSERY FAIR STAND C32

We have over 50 years of experience in designing and manufacturing a huge range of products that eliminate dangers around the home, as well as out and about. Parents and carers can rest assured that with Clippasafe, the safety of their little ones is in the best hands.

24 PIECE HOME SAFETY STARTER PACK

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Visit our website to view the full range of safety products; including home accessories, stair gates, safety harnesses and much more.

DESIGNER HARNESS & REINS

Clippasafe Ltd Lanthwaite Road, Clifton, Nottingham, NGII 8LD Tel: 0115 921 1899 Email: sales@clippasafe.co.uk

www.clippasafe.co.uk Follow us: @Clippasafe

The brand that parents trust

focus SAFETY

Keep track of your ch ild Th

Topple free TV Clippasafe Medical experts at hospitals warn that injuries like skull fractures and intracranial hemorrhages are more likely than ever, as TVs are getting larger and are more likely to fall on top of curious tots. The same problem has been reported recently, with the tragic deaths of two toddlers who were crushed by an unsecured chest of drawers. Roger Cheetham, safety expert and Managing Director of Clippasafe, the 55 year old British company specialising in products to protect children in the home says that parents need to be more aware of dangers like this and that they should know about the simple but effective steps they can take to minimise the risks. “The problem is that many dangers in the home are unforeseen by parents until it’s too late. As lifestyles and trends in the home change, so do the safety factors. We’ve seen many developments in the time we’ve been in the safety industry including many new risks related to the latest technology and furniture styles. We always try to come up with a solution and we really want to help educate parents about these risks and how they can be significantly reduced.” Tel: 0115 921 1899 Email: enquiries@clippasafe.co.uk Web: www.clippasafe.co.uk

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e BuddyTag is a simple device that uses Bluetooth technology to keep track of the child wea ring it and updating thei smartphone ap r parent on their p. The free ap p is currently av ailable on iTune s for iPhone 4S , iPhone 5, 5C , 5S, fourth genera tion iPAD, iPAD m iPAD Air, Sam sung Galaxy S3 ini, , S4, S5, Note2 an d Note3 with Android 4.3 and newer . The distance can be set so that if the child moves a certa in distance away fro sent and alarm m the parent a notification is immediately can The BuddyTag be triggered. an d app is extrem quickly and ef ely easy to us fectively. e and can be set up The wristband is ae sthetically plea wear for a child si ng an d st . It is available and easy to pu in various colo ylish making it fun to ur th t on a child an d has multiple sa emes. It is simple Once your cu stomers have fe want to leave experienced th ty features. the house with e BuddyTag th out it. ey won’t BuddyTag is av ailable in thre Terrycloth) an e different styl d over five co lour combinatio es (Silicone,Velcro and Bluetooth tag ns. Each wris retails for £44. tband with a 99. For further info rm at io n please contac Tel: 0844 85 t Elliot Bishop 8 9792 at bebelephan Email: info@ t. bebelephant. com Web: www.beb elephant.com

No contact needed Brother Max The Brother Max 6in1 projection thermometer is non-contact, silent and easy to use, making it perfect from birth and suitable for the whole family. It can be used to measure your child’s temperature at first sight without contact and projects the illuminated temperature reading onto the child’s forehead or any other surface. It simply reveals the body temperature, without ever coming in contact with the skin. The illuminated projection function also makes taking an accurate reading simple, with its unique built in ‘aiming’ system. Simply ensure the illuminated temperate projection onto the desired temperate reading surface is directly centred in the outer cradle. This will ensure the right distance is achieved to give the most accuracy and reliable reading. The 6in1 projection thermometer can also be used to measured bath water, liquid, room, food or skin (body) temperature, measuring from 1-80C. The handy memory function also stores the last nine previous readings. Tel: 01280 878260 Email: family@brothermax.com Web: www.family@brothermax.com

Bureau Veritas Consumer Products Services: the leading provider of safety, compliance and quality assurance services to the nursery industry At Bureau Veritas, we support a wide range of nursery clients, from start-up companies to large importers, well-known brands to global retailers, with their safety, compliance and sustainability needs. Through our UK laboratory and global network, we have the scope and capabilities to support your business wherever you need. Physical, Analytical and Flammability Testing (Childcare Products, Toys, Textiles, Furniture, Electrical) Performance Assessments

Technical & Regulatory Consultancy Chemical Management Solutions Safety Assessments

Inspections & Audits Seminars

Contact our UK testing laboratory: e: Bvsales@uk.bureauveritas.com t: +44 (0)1925 854 360 w: www.bureauveritas.co.uk/cps a: Bureau Veritas Consumer Products Services UK, 31 Kingsland Grange, Woolston, Warrington, WA1 4RW, UK

focus SAFETY

Gateway to safety

New tech from Angelcare The world of parenting just a little easier thanks to innovations in technology from Angelcare. This new collection of baby monitors has been designed to fit comfortably into parents’ contemporary lifestyles with sleek technology that not only looks the part but can be trusted, day and night. Angelcare now offering a large 3.5” portable LCD Colour Screen with stand to make monitoring a sleeping baby even easier. This new sophisticated, sleek design is available with both AC1300 Movement, Video and Sound Baby Monitor and the AC1320 Video and Sound Baby Monitor. Key features include: Under-the-Mattress Sensor Pad (AC1300), large 3.5” LCD Colour Screen, Photo Sensor (Auto Day & Night), Adjustable LCD Screen Brightness, Temperature Display & Control, 2.4GHz Digital Transmission, and built-in Nursery Night Light. Angelcare is the global number one in movement monitors, sold in over 70 countries worldwide and has provided peace of mind to millions of parents. Their UK-Based Helpline is on hand to provide assistance to retailers and UK parents on all Angelcare products for advice or technical support. Tel: 01785 503 305 Email: info@hcotrade.co.uk Web: www.hardenbergco.co.uk

PROFILE

Dreambaby are a global supplier of child safety products into over 100+ countries worldwide. Their new gate is Pressure-Mounted, meaning simple installation with no screwing or drilling required and meets all EN 1930:2011 Standards and is made of a Ply Wood and Metal Construction. Dreambaby offer a truly diverse range of products suitable for Home Safety, On-the-Go, Bathroom, Care and Hygiene. Dreambaby offer over 30 styles of Safety Gates, Playpens and around 300+ Child Safety Accessories. Tel: 0844 800 9445 Email: darrenc@tee-zed.co.uk Web: www.dreambaby.co.uk

Snüz launches three exciting new SnüzPod colours! Due to remarkable recent success, the team at Snüz is thrilled to announce the launch of three new colours for its flagship product, the SnüzPod 3 in 1 bedside crib. 2016 will see the arrival of the Truffle, Buttercream and Blush SnüzPod, three gorgeous colours, which are sure to be hugely popular with parents and retailers alike, and will complement Snüz’s signature style perfectly. The team is also delighted to unveil that the ‘Blush’ SnüzPod will be offered exclusively to independent retailers. Since its launch, the SnüzPod has undoubtedly

become one the UK’s favourite parenting products, having won countless awards, including the recent recognition in BabyCentre’s much respected Mums’ Pick awards. As summer draws near, these soft and stylish new colours are sure to be another huge hit for the brand. With this exciting announcement, new celebrity mums including Sam Faiers and Giovanna Fletcher choosing the SnüzPod, and the UK’s top bloggers ensuring their #snuzstyle goes viral, Snüz is looking forward to another triumphant year.

To find out more email trade@snuz.co.uk or call 01386 791049

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