Nursery Today March 2023

The New Silhouette Brand new aesthetic...same baby-engaging designs.

Editor Penny Franks penny@lemapublishing.co.uk

Ad Manager

Christine Contreras christine@lemapublishing.co.uk

Production Director

Paul Naish paul@lemapublishing.co.uk

Production Rick Vickers rick@lemapublishing.co.uk

Managing Director Mark Naish mark@lemapublishing.co.uk

Chairman Malcolm Naish malcolm@lemapublishing.co.uk

Circulation

Robert Thomas robert@lemapublishing.co.uk

Contributors

38 Barking Mad

Pramland’s John Barker is looking at consumer spending, utilising social media and trends that have emerged in general when we look at colourways for 2023.

49 Retail Matters

Online4baby’s Managing Director, Christy Foster gives an insight into their strategy for the next few months while consumers continue to deal with the ongoing cost of living crisis.

editor’s letter

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Firstly welcome to the March issue. I’m sure you will have noticed our newly launched Eco and Sustainability supplement included this month. With so much attention at the moment on climate change and how we impact our environment the team here at Nursery Today felt now was the time to highlight a variety of brands who are looking closely at not only their own carbon footprint but also at their manufacturing processes. The supplement also brings you articles of interest from the Soil Association, OEKO-TEX, FSC and JMDA Design. We hope you enjoy reading the contents of the supplement as much as we enjoyed putting the content together.

So, to this issue. This month we highlight a number of product categories, including wheeled goods, sleeptime products, traditional toys and we shine the spotlight on infant bottles.

You will also find among the pages Pramland’s John Barker who takes a look at current consumer spending, utilising social media (if you’re an avid TikTok fan I’m sure you’ve spotted John already active and busy on Social Media!) and trends that have emerged in general when we look at colourways for 2023. While over at Online4baby the future is looking positive with the business firmly focussed on their own strategy for the next few months while consumers continue to deal with the ongoing cost of living crisis.

You will also have noticed our Cover Hero this month is Cosatto. Cosatto have unleashed a new collection with all their trademark styling and craftsmanship… but jet-black. Based on years of research into baby-sensory design, discover why this plain black design is anything but plain by turning to our Cover Story over on page 8.

Finally, you will notice that I’ve cut my Editor’s letter to you all short this month as while penning my message to you all, news arrived in from The Baby Products Association which I felt was important to also publish here and an article I hope you find of interest.

feature starting on page 14.

Talking car seats

How R44 car seat laws will affect you from September 2023

Most of us are already aware of EU laws regarding R44 car seats and the introduction of the newer, more robust R129 regulation. The Baby Products Association explains how sales of R44 car seats will be affected from September 2023.

Background

Child restraints (CRS) must be approved to a United Nations (UN) regulation to be legal to use in the UK, as well as other countries around the World. There are two CRS regulations in force: UN Regulation No. 44 (R44) and UN Regulation No. 129 (R129). R44 is an older regulation first introduced in the 1980s. Recent changes to R44 mean it can no longer be used by CRS manufacturers to approve a new restraint. Instead, they must use the more advanced R129.

What is Changing?

CRS that are already approved to R44 can continue to be manufactured, sold and used, but things are changing in some countries. As well as stopping new approvals, R44 was also changed to give countries the option of not accepting R44 CRS anymore after 1st September 2023. This means that countries can choose to stop the sale of R44 CRS from this date.

In the European Union (EU), separate legislation is in force that means they will follow this cut-off date for R44 CRS. However, the EU saw that more time was needed to sell CRS already manufactured and in stock. They updated their legislation to allow an extra 12 months for CRS already placed on the market by 1st September 2023. This means that no R44 CRS can be sold in the EU after 1st September 2024.

Making sure we don’t confuse Regions:

This EU legislation does not apply in Great Britain (England, Scotland & Wales) and so R44 CRS can continue to be sold after September 2023 with no restrictions. However, the EU legislation does apply in Northern Ireland, due to post-Brexit trade arrangements, but that might change in the future. As far as we know, the UK Government has no plans to stop the sale of R44 CRS, but of course that might also change.

The EU legislation applies only to the sale of R44 CRS in their territory. R44 CRS can continue to be used in the EU, so if you travel to the EU for a holiday with your R44 CRS, it will still be legal to use there.

What does this mean for manufacturers in Great Britain (England, Scotland & Wales)

Many CRS brands produce their products for sale in EU markets, which combined are of course normally bigger in market turnover size than Great Britain. They must make their own decisions as to whether or not they continue past the above dates to produce R44 CRS for sale in Great Britain. Some have already taken the decision to exit R44 CRS sales in line with the above EU legislation and will not make CRS specially for the Great Britain, however, this is purely a commercial decision. For more information about joining the Baby Products Association, contact Julie Milne – julie@b-p-a.org or visit the website at www.b-p-a.org

nursery today

Looking for Wheeled Goods? Check out our

New bookings for Harrogate open with new hall focus

After a hugely successful 2022 show; and four halls of the Harrogate Convention Centre already almost full for 2023 with returning exhibitors; Harrogate International Nursery Fair is now open for all new exhibitor bookings and stand allocation.

Adrian Sneyd, show organiser, explains: “We don’t belive in pressure selling during our show for the following years, and we will always give existing exhibitors the first opportunity to rebook for the next year’s show prior to opening  up space to new companies.

“We are delighted with the take up for 2023 and can already confirm that  four of the five halls we have available are almost fully booked; and we’re only just into March!

“From now onwards and right up to the show we will be allocating exhibitors into the ‘new’ Hall Q.  For the first time, this hall will also feature its own direct entrance into the fair before leading naturally through to the other four halls. This wil help give a focus for visitors to be able to target new brands and products more easily.”

To ensure you secure a preferable position, follow the pointing baby and book online today at www.nurseryfair.com or if you would like to discuss more about the fair contact Adrian Sneyd – adrian@nurseryfair.com or call 01902 880906.

Bambino Mio certifies as a B Corporation

Bambino Mio has been certified by B Lab, the not-for-profit behind the B Corp movement, as having met the highest social and environmental standards which represent its commitment to goals outside of shareholder profit.

The nappy experts achieved an impressive score of 93.4 (average company score is 50) and gained two Impact Business Models, one for Resource Conservation and another for Toxin Reduction – this is an uncommon accomplishment. This new certification means that Bambino Mio is one of ten B Corps in Northamptonshire, home to the brand’s HQ.

The B Corp Certification addresses the entirety of a business’ operations and covers five key impact areas of Governance, Workers, Community, Environment and Customers. The certification process is rigorous, with applicants required to reach a benchmark score of over 80 while providing evidence of socially and environmentally responsible practices relating to energy supplies, waste and water use, worker compensation, diversity and corporate transparency.

Bambino Mio is now part of a community of 6,279 businesses globally who have certified as B Corps. The B Corp community in the UK, representing a broad cross section of industries and sizes, comprises over 1,100 companies and include well-known brands such as innocent, Patagonia, The Body Shop and organic food pioneers Abel & Cole. www.bambinomio.com

Duvalay buys cost mattress specialist

Nursery Connections

Duvalay, a leading player within the sleep market, has purchased Nursery Connections in a pre-pack administration deal. The deal includes Duvalay securing the brand rights and physical assets such as machinery and stock, as well as securing the jobs of the current 35 employees.

Nursery Connections has a reputation as a leading company within the cot mattress business, supplying major retailers with a broad product offering of cot mattresses and changing mats. Having traded for over 20 years, the company has a reputation of delivering on quality and safety, which is so important within the baby market.

Duvalay plans to keep Nursery Connections brand and name, while adding further expertise and innovation to its product portfolio. After adding Nursery Connections to its portfolio, Duvalay will employ over 120 people and become one the largest manufacturers in the sector.

Alan Colleran, Managing Director at Duvalay, says: “Duvalay has a reputation of being a disruptor in the sleep market and acquiring Nursery Connections allows us to widen our remit into the baby sector but with the added benefit of a company that is well established within the industry already.

“As a company in a strong financial position, we’re able to support Nursery Connections in its turnaround around period, as well bringing in individuals experienced in several business disciplines to help with the restructure.

“It was also important to us that we didn’t just purchase the trading name and IPs, but also secured the jobs of 35 individuals at a time of a cost-ofliving crisis. In order to do this, we will be keeping on the site in Northampton which is all set up and can keep trading as it currently stands.”

Duvalay, which has been trading for over 20 years, shot to fame after appearing on Dragons’ Den and securing investment from Hilary Devey. The company has been recognised by several leading awards, including The National Bed Federation manufacturer of the year.

For more information, visit www.duvalay.co.uk

Rainbow Designs available at Baby Brands Direct

Rainbow Designs, the company that brings classic plush characters ranges to modern families and introduces new generations to the joy of storybook characters, is now available to independent retailers via Baby Brands Direct.

Rainbow has been inspiring imaginations for over 50 years, with a range of innovative and joyful high quality soft and wooden toys, and gifts, for babies and children. Their unique and valued collection features prestigious licences including Peter Rabbit, Paddington, Disney Winnie the Pooh and Mickey Mouse, Elmer and Guess How Much I Love You, in a range of staple baby product lines including ring rattles, comforters, soft toys, books and mobiles.

The combination of these wonderful brands and innovative products, coupled with rainbow’s principles and values, which are all encompassed within their Rainbow Cares program, makes Rainbow a perfect partner for Baby Brands Direct. Operations Director at Baby Brands Direct comments, ‘I am delighted to have these beautiful plush toys, with its characters supported by blockbuster movies, TV series, to country wide events available to our customers who can purchase in single units and mix match to suit their budget and store needs.’

www.babybrandsdirect.co.uk

Green Sheep Group Bolsters its Team with Strategic Trio

Fast growing nursery brand, Green Sheep Group (GSG), is delighted to announce three new appointments, as the business welcomes Carey Devine as Head of Sales, Josh Bishop as Head of International Sales and Jamie Jillard as the new Head of Marketing. Following the recent announcement that industry heavyweight, Mitch Levene, has also joined the GSG team, it’s set to be a truly significant year for the business.

Bringing more than 35 years experience between them, the strategic appointments not only reflect the brand’s continued trade and consumer success, but also its ambitious plans for growth in 2023 and beyond.

As the new Head of Marketing, Jamie will be focussed on developing the GSG brands to build a stronger connection with both The Little Green Sheep and Snüz customers. Her new role will see Jamie elevate the Snüz brand as a thought leader and expert in the world of sleep, while also harnessing and developing the natural pathway for The Little Green Sheep.

Thanks to her 15+ years working with UK High Street retailers, Carey will hit the ground running as the new Head of Sales. The role will see her lead the UK sales team to grow both Snüz and LGS brands within both the UK high street and independent sectors, with clear objectives to build a customer focused sales team to support at all levels in the industry.

Continuing the brand’s exciting international developments, Josh has been appointed to develop new markets and strategic global partnerships. As the new Head of International Sales, he will be drawing on more than 8 years export management experience and knowledge in growing scale in order to to expand GSG’s global footprint.

Speaking about the developments Roger Allen at GSG said: “Here at GSG we believe that building a team with the right culture and great people is paramount. These recent appointments, alongside Mitch just a few weeks ago, reflect our commitment to finding the best people and recruiting true talent. Jamie, Carey and Josh each demonstrated knowledge in their areas, as well as determination and a passion for our brand; we are confident between them they will deliver and support GSG’s  assertive plans for growth.

Red Kite welcomes Emily

Red Kite is happy to introduce Emily Tucker to their customers. Emily has been appointed as their Customer Account Manager and will be looking at developing strong relationships with their Independent accounts.

From a sales and customer service background, Emily will undoubtedly bring her years of experience in this role to support Red Kite’s strong list of Independent retailers and is a bright and cheerful addition to the family friendly Red Kite team!

www.redkitebaby.co.uk

Cosatto arrives in Dubai

Delivering to demand, Cosatto are spreading their wings even further and have landed in Dubai.

With a partnership in Mom Store, their official UAE partner, hosting 5 mother and baby stores across Dubai, plus a window display in one of Dubai’s luxury malls – they’ve truly arrived.

They’ve unleashed a wide range of their bestselling products with famous storytelling pattern and awardwinning features, including Wow 2 travel system, All in All i-Size car seat, Acorn car seat and Noodle 0+ highchair.

With a presence in over 30 countries and over 3 million happy babies so far, this story is set to run and run.

Contact rebecca.carson@cosatto.com

In memory of Childhome’s Founder Stefan Aerts

With a heavy heart, Childhome announce the passing of Stefan Aerts, the founder of Childhome, who passed away on 15/2/2023 after a brave and long battle with illness.

Stefan Aerts was an exceptional and strong individual who brought boundless positivity and energy to his work as the founder of Childhome. Despite his illness, he continued to show courage and determination, leaving an indelible mark on all who surrounded him.

Stefan’s legacy at Childhome will not be forgotten. He was a true leader who inspired those around him to strive for greatness and exemplified the values of kindness, generosity, and tenacity in all that he did. “His smile and joy for life will serve as a reminder to all of us that even in the darkest of times, there is always a reason to be hopeful and optimistic, and to fight for what we believe in.”

Our hearts go out to Stefan’s family, including his wife Nathalie, their children Nicolas, Charlotte and Magalie, his grandchildren, and all those who knew and loved him.

The world has lost a truly remarkable individual, and we will all miss him dearly. May he rest in peace knowing that his memory will live on in the hearts of those he touched.

Better for Babies

Revolutionary research meets a new aesthetic.

Cosatto have unleashed a new collection with all their trademark styling and craftsmanship… but jet-black. Based on years of research into baby-sensory design, discover why this plain black design is anything but plain…

Cosatto’s famous sensory designs are engaging babies worldwide. Their new Silhouette collection reflects the

same brand heritage, same design expertise, same distinctive quality, still baby sensory, still design driven –this is signature Cosatto with the thought and craftsmanship customers have come to expect.

Amid this new atmospheric aesthetic, Cosatto’s classic sensory hood takes centre stage - with their trademark baby-engaging patterns within. From working with the UK’s leading baby labs, to

harnessing early sensory skills with designs that encourage engagement, they’re committed to their ‘Better for your Baby’ ethos and the Silhouette collection is no different. It is the culmination of years of research into happy babies, weaving the science into their designs and honing their famous brand handwriting.

Driving a Revolution

Cosatto’s famous sensory hoods are big news nowadays – but there’s more to it than storytelling patterns kids love. The award-winning nursery brand have been driving a revolution for years. Vicky Morley, Cosatto Creative and Marketing Director, reflects on how it all began. “Amid a sea of dull prams and pushchairs on the market, parents began to feed back to us how their babies loved our patterned prams… and so the revolution began.”

Vicky Morley – Cosatto Creative and Marketing Director

Research and Results

Cosatto joined forces with the Baby Lab at the

Having a baby is one of the happiest times of your life. We’ve always believed baby equipment should reflect this joy.

The new Silhouette design. Be there at the beginning.

University of Sussex, undertaking an extensive research programme. This included the use of eye tracking while babies viewed their patterns, in order to understand which elements held their attention most. Over the years, they have applied this knowledge to their design process, using a scientific approach to all their pattern designs.

Discover the power of pattern.

Unique Sensory Hoods

Cosatto are the only pram and pushchair brand to apply science to the pattern design process. Their unique sensory hoods are crafted to capture babies’ attention. From high contrast to spotting the odd-oneout, it’s an exciting process. Their unique sensory hoods are designed to engage. When a parent places their baby under a Cosatto travel system sensory hood, they’re harnessing early sensory skills. At a time when the brain is like a sponge, absorbing and making connections at an incredible rate, visual stimulation can optimise that development.

Cosatto’s carefully designed visuals are developed to capture the baby’s gaze and harness their early sensory skills- this attention to detail leading to an attentive, more content baby. As their ethos has borne out, “an engaged baby is a happy baby.” Designs that encourage engagement have big benefits.

Three Benefits of Cosatto

Sensory Hoods

Across the world, parents enjoy the benefits of their babies being engaged and enchanted by the sensory hoods on their Cosatto travel systems. With 3 million happy babies so far…and counting, the benefits speak for themselves.

1.Keeps babies calm and focused.

Surrounding babies with colours and patterns in their first pram makes things more interesting in those precious early weeks – giving them a focus for visual exploration to help them develop their sensory skills.

2.Helps their early cognitive development.

The baby’s gaze is attracted by visuals that are carefully designed to keep them calm and enrich their neural networks. The different shapes and patterns in Cosatto sensory hoods are designed to strengthen new neural pathways and boost their brain development.

3.Brings parents peace of mind.

An engaged, content baby means happier, calmer parents. A baby cooing happily in their travel system can give parents a hands-free moment. Even just sitting quietly nearby, they can be happy in the knowledge their baby is growing and learning.

The Result? Better for Babies.

That’s why Cosatto create patterns babies love. They’re harnessing baby science to drive the development of new patterns and products to amp up their positive impact even more. The possibilities are endless.

Gaining momentum

Independent nursery retailer, My Baby Stroller, is a family run, Birmingham based business who relocated in 2022 to larger premises. Their area of expertise lies within selling prams, pushchairs, strollers, travel systems and double strollers. Nursery Today caught up with owners, Richard & Laura Smerdon to find out their views on the wheeled goods category.

With the current cost of living crisis, do you feel that new parents are looking more at the cost of their chosen set of first wheels?

Price is definitely important now. For some, the desire to have their perfect pram wins. And for those who want to make some savings without compromising on quality and function, it is a great time to check out some

lesser-known brands that tick all the boxes and save you some pennies. Are they looking more at features that might be offered when making their final selection?

We’ve found this 50/50, new features and gimmicks are hyped up and favoured by a lot of new parents. But many just want something that will suit their lifestyle. I think most parents are swayed by the look and feel of the stroller rather than any special features it has.

Do you feel that this category has sufficient innovation?

Some brands are really pushing the boundaries and keeping people guessing on what they will come up with next, the designs and trends change with the seasons.

How important are brand names to your customers?

Many people we see just want an attractive and practical stroller and are happy to be introduced to new brands. It’s probably about 50/50 as brand names do go a long way with some, their social

media presence and suggestions by family and friends hold a lot of sway.

Does lifestyle play an integral role in how a product is chosen?

Definitely, prospective parents imagine their lives with their new baby and how they can keep their own hobbies and interests going. Their stroller needs to be able to fit into their lives and enable them to do what they want.

Is this a sector that is researched online prior to purchase and does Social Media play a role?

Social media plays a huge role, brands that have a big social media presence do well. I think after the last few years where you could only get things online, people are researching online more than ever. However, nothing beats seeing and testing it in real life and we are seeing this strongly in store.

Do you feel that this is an oversaturated product sector at present, or is there room for everyone who currently manufactures wheeled goods?

I think there is a lot of choice out there, but brands that are evolving and coming out with different styles and ideas will find room in the market.

Are you customers looking for one hand fold as a standard feature?

Customers are always impressed by a one-hand fold, but I think as long as it folds easily and fairly compactly, it is not always a deciding factor.

How important is the weight and size of products that fall into this category with your customers?

I think there is a lot of choice out there, but brands that are evolving and coming out with different styles and ideas will find room in the market.

Richard with business partner (and wife) Laura

We are seeing a lot of customers favouring smaller, compact strollers, but it really depends on the specific category of the stroller they are looking at. If you have two similar travel systems and one is lighter, it does make a difference.

With the majority of prams or pushchairs available having the ability to go through from birth to approx. age 4 also adapting as a

travel system, do you feel we might see a decline (again due to cost of living) in the time when parents will turn their attention to purchasing a second set of wheels?

Currently I would say no, we still get many parents opting to get a second smaller stroller, once their child is a little older, for ease of use.

I think many parents see benefit in having two different strollers as

well. The smaller strollers that adapt to travel systems will grow in popularity, many go from 0 in lie flat mode, but parents prefer their new-born to be secure in a cocoon or carrycot .This category is still developing and currently most are still buying these strollers without the new-born features.

Are you currently experiencing any specific current or upcoming

consumer trends within this category?

Compact fold strollers are still the main trend for us. We always get asked for this, and a compact folding travel system always impresses.

The wheels of industry

When we look at the wheeled goods product category, this is often a great staple for many retailers, with bundles proving exceptionally popular, we asked Dorel’s Junior Field Marketeer Rose Landreth if current cost-of-living is having an impact on purchasing behaviour within this sector. “The cost-of-living crisis is making new parents consider cost across all of their purchases more than ever before.” Said Rose. “We know that parents want the best for their new arrival including the safety and comfort of their travel system which is why it’s important to offer parents options at a range of price points to suit their budget.”

Joie’s Head of Product Development, Damon Marriott agrees commenting “The current crisis will undoubtably influence how much new parents have to spend in general, however with a new baby being such a special addition to the family many will stretch where they can in order to choose a stylish system, so it is essential to have a range at various prices to capture all budgets.”

Is this also a category where brand names play a pivotal role. We asked independent retailer Little Angels Owner, Kelly Carter for her thoughts. “Known brands have always been important as these often give our customers peace of mind that the goods they are buying are from a trusted, safe and by an established brand. There is nothing more precious in the world than a baby and our customers want to know that the goods they are buying are of the highest quality.”

This is a category that is steeped in choice, we also took this opportunity to ask Ergobaby’s Marketing Manager Holly Brewer if she felt this is a sector that has sufficient innovation? “This is a category with ample room for innovation across all areas and its solutions that make parents’ lives easier that generate the most interest with consumers. Small details can make the largest difference: adjustable handlebars,

one-hand folds, infinity reclines, all the way through to larger considerations such as suitability from newborn through to 4 years old and whether a product looks and feels like a premium offering.”

Commenting on innovation, Kelly’s customers enjoy the choice now available to them adding: “We have seen new innovations the last couple of years, we find our customers really like their pram to fold with the seat unit attached (saving on space) and the overall space when folded is important when deciding on which system to purchase.”

Lifestyle is naturally another deciding factor, with Kelly also commenting that they always ask specific questions when talking to customers stating “This is definitely dependent on the needs of the customer and we will advise accordingly. For example, do they need an all-terrain for dog walks or are they more likely to be getting a bus in to town to navigate the shops. Once we get an idea for their needs we keep plenty of choice in store to cater for every lifestyle.”

Holly also feels lifestyle is a driving factor telling us “Lifestyle plays a significant role in which pushchair is right for which family. For example, there was a time that compact strollers were only purchased for travel or for an older child but now there are multiple reasons that parents choose to use a compact stroller from birth. They benefit those who live in urban areas and regularly use public transport, those without the storage space in their homes or cars for a large system with multiple pieces, those who only plan to have one child or only want to purchase one stroller, or those who simply don’t want the bulk and complications of a full travel system.”

With parents being information hungry, is this also a sector that is heavily researched online prior to purchase? “We know that parents extensively research in this category before making a purchase and social media is a key part of that process.” Said Holly, adding “New parents seek recommendations

and reviews across a range of platforms to make an informed choice on this significant purchase. Social media offers parents access to a vast amount of real-life experiences from other parents and influencers to aid their decision. It’s a great opportunity for brands and retailers to support their journey by providing demonstrations, reviews and information in posts and engaging videos via social media channels.”

When consumer facing, Kelly does feel that sometimes social media can be confusing to her customers, stating “We do find that our customers run research prior to entering the store, but sometimes you can research too much, and it can get quite confusing, so we like to start from the beginning with our customers. We normally find they end up purchasing something completely different to their initial idea once in store. Social media does however play a part and we’ve seen a rise in people asking for particular models and colorways that they’ve seen influencers pushing.”

And what about additional features, how important are these to the consumer? “Feature rich products will always be a bonus but many choose their wheels based on how stylish the product looks.” States Damon. “However, practicality is also important – consumers look for something that will fold easily enough for storage or that have a feature that is specific to the mode of transport they use, like one hand folding for public transport use.”

Finally, what about trends, are we seeing new trends emerging? “We’re seeing positive trends towards eco-conscious buying behaviours and the consideration of sustainability in purchase decisions across the nursery industry.” States Rose. “This is a trend we expect to accelerate in the coming years as brands and consumers alike place greater emphasis on their eco-credentials.”

You can find a whole host of products over the following pages that are available to order now.

The Wheeled goods sector continues to be refreshed, with the industry keeping up with consumer trends.

Image courtesy Red Kite Baby (Push Me Pace Travel System)

The perfect pushchair for modern family life

The Aylo Essential Bundle has parents covered, no matter the weather or adventure. Packed with travel must-haves, this bundle has everything parents need as standard.

This 10-piece bundle contains the brand-new Aylo Stroller. Featuring the latest Tru-Ride2 technology, Aylo provides a smooth, effortless, multi-terrain ride. Designed with comfort and style in mind, baby will stay snug as parents stroll in style.

Available in four modern shades, the ‘Essential Bundle’ has all the day-to-day must-haves as well as accessories, such as the Essentials Changing Bag and a Luxury Footmuff.

sales@cuddleco.co.uk

Game changing stroller

Graco launches high street hero Myavo as consumer spend is squeezed

This spring, Graco launches Myavo, a game-changing compact stroller that is perfect for parents and carers who don’t want to blow the budget or compromise on style.

Myavo is a real high street hero, packed with all the features expected in a compact stroller but at the very best price of £130.  For fashion conscious parents, Myavo delivers curb appeal with two on trend colours to choose from - Steeple Gray and Mint (Mint being exclusive to Argos). The canopy is knitted and the seat fabric features a quilted design for a luxurious look and feel.  It features a one-hand, one-second fold and at 5.8kg, Myavo is one of the lightest compact strollers on the market. uksales@allisonbaby.co.uk

The perfect accessory

The chic and compact stroller organiser, making everything easy to find.

When out and about with a pram or pushchair, the must-have Stroller Organiser from Clippasafe makes rummaging for baby’s essentials a thing of the past! It’s a chic, multi-compartment travel solution that securely holds everything from bottles and changing items to valuables, such as money, keys and phone. Its durable material is strong and reliable and the innovative design makes it easy to organise all the things needed when travelling with baby. The organiser includes a large mesh pocket at the rear to store a changing mat, toys or wet items that need to be kept separate; and the straps are easily attached to any stroller design for quick and fuss-free use. It can even be carried like a handbag when not fitted to a stroller.

The Stroller Organiser has an RRP of £17.49 0115 921 1899

www.clippasafe.co.uk

Every mode imaginable

Suitable from birth to 22kg, the versatrax is a stylish pushchair in every mode imaginable. Offering both rearward and forward-facing options as well as pairing with the super lightweight ramble XL carry cot, available separately.

The versatrax is also compatible with a wide range of Joie infant carriers and a number of other brands as well, using the included adapters, so you can create the ideal travel system for little one. Thanks to a handy quick release, the versatrax couldn’t be easier to fold and store away, whether forward or rearward facing, and all with just one hand.

uksale@joiebaby.com

www.joiebaby.com

City strolling

Morning strolls to the park or afternoons out and about are fuss-free with the TRIV next pushchair.

Engineered for convenience and comfort, the all-wheel suspension, one-touch braking system, and large rear wheels promise easy manoeuvrability and cushioned smooth city strolls. This compact fold pushchair is cleverly designed with a seat that faces and folds both ways, no matter what direction the baby is facing.

The TRIV next is a trusty travel companion for enjoying everyday adventures around town. For further information contact:

Steven Smith – Brand Manager – Nuna UK

Steven.Smith@nunababy.com

Setting the standard

The team at egg are known for their vast array of colourways offering something for every consumer – often setting new trends within the nursery world.

Providing that WOW factor, the egg2 in Feather certainly broke records in 2021 and 22, paving the way for others to follow. The 23/24 collection has started to fill shop floors across the UK after showcasing them at Harrogate, and we see a new fashion on the horizon. Keep your eyes out for the new egg2 in Mink, we predict a new trendsetter!

www.eggstroller.com

Wagons Are Rolling!

NEW to the UK, WonderFold is a range of multi-terrain stroller wagons, designed to enhance family outings and adventures for children from six months old.

WonderFold Wagons wheeled into the UK on Thursday 16 February with WagonFest; a fun-filled festivalthemed launch event at Center Parcs Woburn Forest.

Over 100 press and influencer VIP ‘festival-goers’, plus their children, were the first families to experience the WonderFold Wagons first-hand in the UK. Already a household name in the U.S, and used by celebrities such as Kylie Jenner and Chrissy Teigen, as well as Kim and Khloe Kardashian, WonderFold Wagons are destined to be this summer’s family must-have.

WonderFold #WagonFest made an impactful debut and kicked-off a Summer of fun for WonderFold and their marketing team. Content flooded social media with parenting press and influencers alike taking snaps of their children enjoying ‘Wagon Rides’ on the test track and around the festival, which resulted in a combined following reach of just under four million for the brand.

WonderFold is also being introduced to audiences at exhibitions up and down the country, including the NEC Birmingham’s annual Caravan, Camping & Motorhome Show, as well as The Baby Show Excel, 3-5 March. The launch is also supported with an active PR, social and Influencer marketing campaign over the months to come.

WonderFold Wagons can accommodate a wide age range, holding several children at once, with a weight capacity of up to 21-stones! Fully safety certified, they are packed full of features, including a five-point harness to help make parents’ lives easier, leaving kids safe, secure and happy.

Baby Central is the UK’s sole distributor of the WonderFold. Marketing Manager Amy Sellers commented: “We are excited to bring such a popular U.S product over to the UK as the exclusive distributor. Feedback from the launch event has been overwhelming, but this is only the start of the WonderFold Wagon’s journey. Our ongoing marketing plans have been designed to maximise consumer interest and demand.”

With several ranges, and even a special edition, there is a WonderFold to suit every family. WonderFold Wagons come with a multitude of features www.babycentral.co.uk

An e o rt lessly smooth ride.

Enjoy sharper handling and bet ter manoeuvrability with Aylo’s Tru -Ride2 technology

Our high- precision wheel bearings and bespoke tuned suspension work in harmony with the sof t yet durable tyres, for an e ortlessly smooth multi -terrain ride.

Order Aylo today sales@cuddleco.co.uk

Carrycot mode

World-facing mode

Parent-facing mode

Car seat mode

Compact fold

My Babiie has it all covered

Strollers

A stroller that won’t break the bank, or your back! The MB02 stroller, weighing in at less than 10kg, still manages to pack in plenty of features. Suitable from birth, this stroller has 3 recline positions, adjustable foot-rest and 3 canopy positions for protection from all the elements! And with four brilliant designs, great value doesn’t have to mean simple!

Nothing is a greater adventure than being a parent. So bring your little one along with the MyBabiie Explorer range. Efficiency doesn’t have to mean boring. The stylish and durable MB03 with leatherette features and smooth manoeuvrability, makes being on the go all the easier and a large storage basket for everything you need. The wide canopy, rain cover and matching footmuff makes it so even the weather can’t stop your adventures.

The second stroller part of the Explorer Range is the MB52. Designed for parents on the go, suitable from birth with it’s lie-flat seat and newborn insert, this stroller grows with the child. Adjustable leg support, viewing window and storage pocket, the MB52 is built around parent and child. With a free footmuff,

raincover and matching changing bag, this stroller doesn’t stop giving. The bag easily attaches to the stroller adding to its stylish charm as does the leatherette handles and bumper bar, a signature of the Explorer Range.

The MB51, the most popular My Babiie stroller and we can see why! Equipped from head to toe, with lockable and swivelling wheels, and a handy storage basket, you can take this stroller just about anywhere! With over 10 different designs to choose from, the MB51 isn’t just looks! Packed to the brim with features such as a fully reclinable seat, height-adjustable handles and a neat, compact fold this stroller has everything you need in one, great design.

Not forgetting the MB11, their first double stroller. Despite being lightweight, weighing in at just over 10kg, the MB11 is sturdy enough to handle 2 kids, up to 15kg, in each seat! Twice the kids, means twice the goods, so there are large storage baskets and easy to access pockets behind each seat too! As well as all this, the twin stroller comes complete with a raincover and not one, but two cup holders. One superb design, that’s perfect for two.

We are so used to seeing the plain, black stroller but My Babiie offers a refreshing view on this, with their four different ranges of strollers.

The stylish and durable MB03 MB52 is built around parent and child

The MB51, the most popular My Babiie stroller

The MB11 is sturdy enough to handle 2 kids

Moving over to pushchairs

Check out the MB30 pushchair. The MB30’s are versatile and sturdy travel companions that combine safety and innovation! Reclinable seats, adjustable handles, extendable canopies, large storage baskets, what hasn’t this pushchair got? Despite all these features and everything it offers, the MB30 still weighs in at less than 10kg! All the benefits with none of the weight!

Secondly, we have the MB200. An amazing pushchair that looks as good as it rolls. Suitable from birth with a full reclining seat and adjustable leg support, this pushchair is not one to miss out on. Shaded from the sun, wind or even snow with the extendable UPF canopy and suspension all round. But despite all this, it has to be the unique designs that the MB200s come in that take the cake! Whether it’s classy alligator print, a fiery pink tiger or the adorable blue giraffe, imagination and creativity certainly didn’t take a back seat with the MB200!

If class and style met to form a pushchair, it would be the MB240. Featuring a height adjustable push handle and footrest and an extendable canopy, this is truly an every day pushchair. Parents often have their hands full which is why the MB240 boasts a large storage basket and one-hand recline, making life that little bit easier. But most notably, the MB240 seat unit can be both world or parent facing!

Accessories

And for those that want more, My Babiie also offers a host of brilliant accessories. From stylish changing bags that could double as handbags and warm cosytoes, to fur accessories to spice up your stroller or pushchair and parasols for those hot sunny days!

My Babiie offers a refreshingly modern and stylistic look at baby products and one of the key things about these products has to be the way design and creativity has been incorporated alongside the features, to ensure that as a parent you can stroll and roll with your little one in style.

To find out more about My Babiie’s exciting range of pushchairs and strollers then visit mybabiie.com to see their full range or email hello@mybabiie.com to get chatting to the sales team.

MB30 pushchair

MB200. An amazing pushchair that looks as good as it rolls!

Class meets style with MB240

host of brilliant accessories

Empire - Deluxe City Travel System

Venicci Empire Deluxe City Travel System includes everything expectant parents are looking for and more! It comes as a 9-piece bundle and is suitable from newborn until 4 years of age, which means it will grow with the child and serve parents for a long time.

Fully reclinable seat unit allows parents to use it from the day the baby is born. It ensures the baby’s correct posture which is vital for their correct development and allows them to nap comfortably when out and about with their mum or dad. Soft and padded newborn insert which is included with the bundle fits the seat perfectly and provides maximum comfort especially during the early stage of baby’s life. The hood also comes with a ventilation panel to ensure correct air circulation.

One of Venicci’s goals is to design prams which will make everyday life easier for parents. The Empire certainly does not disappoint there…the whole construction is easy to fold, light and compact. With one simple hand movement, Empire folds to the size of a compact suitcase. Moreover, the extendable handle allows you to carry it like one too! Due to its size it is perfect for storage, especially for those living in smaller flats but also for carrying it up and down the stairs due to the aluminum alloy frame which makes it lightweight.

Apart from how easy it folds, Venicci also considered making it easier for parents by allowing them to fold the pushchair when in a forward but also rear facing position, which is a very unique feature in these sorts of products.

Venicci Empire is ideal for those living in big cities due to its size. It makes it easy when hopping on and off the bus or when navigating around busy shopping centres, however it is also perfect for parents who live in more rural areas. Solid, gel wheels will eliminate the risk of punctures during country walks and 4-wheels suspension applied will ensure uneven terrain as well as more demanding terrains will not disturb baby’s peaceful sleep.  360° rotary front wheels also make the pushchair light and effortless to steer.

Elegant and classy design is another feature which distinguishes Venicci amongst others. The design team put a lot of time and effort to make sure each part of the pram is refined in every, even the smallest detail.

Empire is made from luxurious, high quality and durable fabrics which not only look fabulous but are also weather resistant. UV50 filter and water-repellent coating on the material means it will not deteriorate when exposed to sun or rain.

Embellishments in the form of Venicci’s logos and matching zips stand out beautifully and give Empire an even more deluxe look.

This bundle comes with a number of accessories which future parents will find useful such as a safe and tested I-Size car seat and base - perfect especially for those parents who drive. Adapters included enable the car seat to be attached onto the chassis. Rain cover - a true necessity especially for the unpredictable British weather. Pouch bag, an absolutely newness from Venicci, a replacement for a traditional changing bag and apron to keep the baby warm during windy days.

Venicci Empire is available in 3 colours: Ultra Black, Urban Grey and Silk Pink.

The 9 piece bundle will be available from April 2023. office@venicci.co.uk www.venicci.co.uk

Stylish, Compact, Functional - 3 words that best describe Empire, the newest addition in Venicci’s portfolio. Let’s find out how they will impress parents in 2023.

One of Venicci’s goals is to design prams which will make everyday life easier for parents. The Empire certainly does not disappoint there…the whole construction is easy to fold, light and compact.

Compact comfort, elevated

The new Ergobaby Metro+ Deluxe has all the fan-favourite features of the award-winning Metro+ but with premium materials, more storage and brand-new accessories. The Metro+ Deluxe is loaded with comfort features like ergonomic padding, adjustable handlebar, large puncture-resistant wheels, and premium materials, all in a package small enough to fit in most airplane overhead bins.

Adaptability

The only stroller parents will ever need, the Metro+ Deluxe’s ergonomic bucket seat and 175 degree near-flat recline make it useable from newborn to 22kgs / 4 years old with no extra pieces or tools required. Parents can simply recline the seat, unfold and secure the two special flaps stored in the footrest and you have a cosy newborn nest designed to keep baby safe and secure. The near-flat recline and adjustable footrest also gives the flexibility for easy and comfortable napping on the go.

Adjustability

The sturdy, vegan leather, extendable handlebar gives a custom fit so that parents tall or petite can stroll comfortably and it’s easy to switch between the two with an intuitive click and slide mechanism and three different height settings. The Metro+ Deluxe is one of the only compact strollers with an extendable height handlebar that’s ergonomically designed to

improve parents’ posture as they push and allows space for greater strides. This combined with the stroller’s lightweight frame and large, punctureresistant wheels make it a dream to push and manoeuvre round the tightest spaces. The Metro+ Deluxe also has a no-rethread harness that allows parents to adjust as baby grows with ease. The waist strap can be adjusted to various size babies, with plenty of range of motion for arms and legs!

Cabin Ready

Travelling with the Metro+ deluxe is a breeze no matter whether it’s popping to the shops or a long haul adventure as it weighs just 8.3kg and keeps the same folding dimensions of the Metro+: folding with one hand to just 54 cm x 44 cm x 25 cm. It is cabin approved for almost all airlines and is able to fit comfortably on trains, buses or in small cars.

More Storage

The Metro+ Deluxe features upgraded premium materials including superior quality fabrics selected for durability and luxurious appeal. The new extendable cargo basket can hold up to 2.2 kg (17.8 litres) with an additional 1.4 kg in the seat back pocket.

Ready to Stroll with Accessories Included

The Metro+ Deluxe comes ready to stroll right out of the box with several convenient accessories for everyday use: vegan leather support bar, generously sized cup holder suitable for either baby’s cup or your coffee on the go, and a weather shield to keep them snug and dry whatever the weather.

It also is compatible with all Metro+ accessories including car seat adapters (for select Cybex, Nuna, BeSafe, Maxi Cosi, Graco, and Chicco infant car seats), a cosy, showerproof footmuff, and carry bag to turn the stroller into a handy backpack.

Premium Fabrics

The Metro+ Deluxe includes upgraded, superior materials including premium quality fabrics selected for durability and luxurious appeal. From the woven-textured sunshade fabric (available in new colourways London Grey and Empire State Green), to the soft and plush seat, every inch of fabric was

selected with parent and baby in mind.

Ergonomic

Like all Ergobaby products, ergonomics is at the forefront of the Metro+ Deluxe’s design. The Metro+ Deluxe is certified and recommended by AGR, a German association which evaluates and recommends products with superior ergonomics for babies and parents alike.

Metro+ Deluxe RRP £369.90. Accessories available separately: Footmuff RRP £89.90, Carry Bag £24.90, Car seat adaptors RRP £34.90.

Compact, comfortable strolling meets the height of luxury with the launch of the Ergobaby Metro+ Deluxe stroller.

Delux features

The award-winning Ergobaby Metro+ has had a luxury upgrade!

The NEW Metro+ Deluxe features premium materials including superior quality fabrics, an extendable cargo basket (holding up to 2.2kg / 17.8litres plus 1.4kg in the seat back pocket) and comes with a vegan leather support bar, generously sized cup holder and a weather shield. The only stroller parents will ever need, the Metro+ Deluxe’s ergonomic bucket seat and 175degree recline make it useable from newborn to 22kgs / 4 years old. Weighing 8.3kg and folding with one hand to just 54cm x 44cm x 25cm it’s cabin approved for almost all airlines. service@ergobaby.co.uk

www.ergobaby.co.uk

Turning heads

Red Kite introduces three new stunning strollers that are sure to turn heads!

Available now is the Push Me Koko compact fold stroller in amazing Amber and sultry Slate designs. Lightweight and practical and supplied with a range of accessories all included, front apron, shoulder carry strap, bumper bar and raincover. A quality and stylish finish gives the Push Me Koko a feel of luxury.

The every day Push Me Quad stroller is a generous proportioned every day stroller for babies to older children up to 22kgs. A great sturdy every day stroller that is a

value.

01454 326 555 | Sales@redkitebaby.com

Introducing the Leclerc Baby Hexagon Stroller

Following the success of the Influencer, Leclerc Baby is excited to introduce the Hexagon Stroller designed by the famous Dutch designer Christian Lagerwaard, which takes stroller design to the next level. With its eye-catching looks, luxurious fabrics, and excellent functionality, this compact set of wheels is certainly a head-turner.

Using only gravity, the Hexagon’s one-touch auto-folding system is the dream of dreams for parents. The folded size is so neat it takes up minimum space in the car, is a breeze when using public transport, and can even be taken on a plane as hand luggage.

The Hexagon is suitable from birth (with the addition of the carrycot or infant carrier) right up to 22 kg, offering ultimate flexibility for parents looking for a design-led, compact travel system as well as those looking for an everyday stroller or travel stroller option.

Backed by a full PR and marketing campaign for 2023, the Hexagon is hitting the ground running and will be an asset to any retailer’s offering.

The Leclerc Baby Hexagon Stroller is now available for immediate delivery.

For more information contact the Leclerc Baby UK Distributor:

01924 485552 | uk@leclercbaby.com

Great all terrain

This 4in1 pushchair is the driver of your dreams with plenty of ways to roll and a fast way to fold.

The bumpier the better for finiti, with a springy flex comfort seat that smooths out the bumps right in the seat and right where it matters most. Finiti will take on the toughest terrain with foamfilled and Puncture-Proof runner tyres.

When you’re out and about, little one is shielded from the rays with finiti’s full coverage, expandable hood that dims the light, making it ideal for nap time.

uksales@joiebaby.com

www.joiebaby.com

New Pack Wei from Bébécar

The Pack Wei is a complete travel system. It includes a chassis, carrycot with hood and apron, seat unit, lie-flat car seat, and raincover.

At only 52cm wide with wheel ball bearings and suspension, the Pack Wei is easy to manoeuvre, provides a smooth ride, and is compact when folded.

The large carrycot is ultra-light, mesh ventilated, includes a soft fresh mattress, and is made from UPF50+ fabric to offer excellent sun protection.

The car seat features a clever system that allows the seat backrest to be reclined to the lie- flat position, and has been carefully designed for safe, comfortable journeys.

Available in 5 Soft fabrics.

Bébécar UK is part of the East Coast Group.

01692 408801 | sales@bebecar.co.uk | www.bebecar.co.uk

Change the Way You Push with the Graco Transform

Graco’s Transform is an all-in-one pushchair package featuring a 2-in-1 pramette that cleverly converts in moments from a cosy pramette for newborns to a pushchair.

Now available in Ink Tan, parents will love how easily Transform folds, with the pushchair seat on the frame, meaning no hassle with separate modular parts and no fuss storage.

Suitable from birth to approximately four years (22kg), as a pramette Transform includes a cosy newborn liner and is compatible from birth to 9kg. As a pushchair it boasts both parent and world facing seat options.  The pushchair is travel system compatible with the Graco SnugEssentials i-Size infant car seat (sold separately).

uksales@allisonbaby.co.uk

Stylish urban parents on the go

In an update to the ever-popular Zelia pushchair, the Maxi-Cosi Zelia Luxe is the pushchair for the stylish urban parent on the go. Now available with the same premium fabrics and details of the Adorra Luxe, the Zelia Luxe ticks all the boxes. The seat converts easily into a from-birth bassinet meaning there is no need to purchase an additional carrycot for baby, and at naptime little one can be swiftly moved to a lie-flat position when out and about.

The lightweight chassis makes it simple to manoeuvre around the city. Zelia Luxe also has a compact fold so that it can be stored neatly in smaller spaces and car boots with ease. Combine with any compatible Maxi-Cosi car seat to go from car to pushchair in seconds. www.maxi-cosi.co.uk

Premium features

The Adorra Luxe bundle is Maxi-Cosi’s top of the range travel system.

Including the hero Adorra Luxe pushchair, matching Maxi-Cosi Pebble 360 Luxe car seat, Oria Luxe Carrycot, and the teddy lined 2-in-1 Luxe footmuff so that parents have everything that they need for baby on the go.

Suitable from birth up to 22kg, Adorra Luxe features premium matching fabrics, a stylish chassis, metal detailing and a deluxe vegan leather handlebar. The comfortable padded seat also includes thermo-regulated materials to ensure that baby is content regardless of the temperature outside. Not only is it a lightweight option at 12kg, the XXL shopping basket can also hold up to 5kg, so parents can carry more than just their essentials. Bi-material wheels and ergonomic side brakes also ensure a smoother rider and more durability. www.maxi-cosi.co.uk

Quick fold, space saver

Parcel is the newest stroller on the block, from Joie Signature.

No more heaving and hefting – weighing in at just 6.9kg, this welterweight wonder is designed to roll for years and is effortless to lift and store.

Made for when your hands are full and your storage is limited, parcel will quickly fold making it perfect for tucking in small spaces or carrying on public transport. The extended usage lets you think long term, giving growing travellers a comfy seat all the way up to 22kg. With 3 ways to roll in one, incorporating carry cot, infant carrier and world facing modes, this is the only stroller you’ll need for the years of adventures ahead.

With 4 recline options, parcel has the perfect position for little one, whether they want to lie flat and sleep, kick back and relax or sit up and take in the sights, you can fine tune the seat to meet their needs.

uksales@joiebaby.com | www.joiebaby.com

Baby Jogger Partners with Robin Arzón to Introduce New Fashion for Summit X3 Jogging Stroller

Baby Jogger is excited to share its limited edition fashion of its Summit X3 Jogging Stroller, designed in partnership with global fitness leader and mother, Robin Arzón.

Both Baby Jogger and Robin share a mission to empower and embolden parents to be their best selves, push their limits, and never hold back.

“Royalty is the theme of my limited-edition Summit X3 fashion. ‘Chin Up, Crown On’ is my mantra as a mother, executive, athlete, and more. The gold and black color story evokes the crown and the city that is our kingdom. There is no need to sacrifice style for function,” said Robin Arzón. Built with confidence so families can adventure together, Baby Jogger elevates traditional baby gear to be sleeker with an array of chic finishes and fabrics that encompass current trends seen in both the fashion and automotive industries. Robin’s design of the Summit X3 includes a vegan leather harness cover and branding tag, and a one-of-a-kind city-grid print inspired by New York City and designed by a local artist. The Summit X3 jogging stroller also includes luxe features, innovations and details like:

• All-wheel suspension and pneumatic tyres for a smooth ride on any terrain

• A hand-operated deceleration brake to keep you in control when heading downhill

• The signature, one-hand, in-seat fold for simple storage

• Reclining seat to keep baby comfortable all ride long

• A UV50+ canopy with peekaboo window and reflective trim to protect baby christopher.grech-cini@newellco.com

The Nursery Today Golf Day

4th July 2023

INCLUDING THE NEW CHALLENGE CUP PROVIDED BY BABYSTYLE TO CELEBRATE THE 23rd YEAR OF THE NURSERY TODAY GOLF DAY

With 5 trophies up for winning, plus nearest the pin in one and two plus the longest drive. The Nursery Today golf day is a fun golf day for all golfers good or very average (that’s me), all are welcome. The morning nine hole Texas Scramble begins the day, followed by lunch, The afternoon round includes the team four-ball BabyStyle trophy – a handsome trophy held for a year by the winning team and won in 2022 by CuddleCo. JMDA supply the trophy for our Yellow Ball competition won last year by BabyStyle. For the less gifted golfers we also have a cup for the 24-28 handicap golfers.

A barbeque for the presentation of trophies concludes the day and to keep the occasion as relaxed as possible the dress code is casual allowing those wanting to leave for home after the presentation a reasonably early evening journey, leaving those of us staying over able to discuss the day at the bar till closing time. Whilst most teams come as team four-balls, individual golfers are very welcome. Any team/player NOT staying for the presentation will not receive any prizes they might have won had they stayed.

Cost £110

For full details contact Malcolm Naish on 0788 9991513 or email malcolm@lemapublishing.co.uk to book your team’s place.

retailer opinion

With the current cost of living crisis, do you feel that new parents are looking more at the cost of their chosen set of first wheels?

Customers will always have different budgets and expectations in mind. As a company we are seeing the demand for travel systems £1000 plus increasing. The Nuna NEXT Generation bundle with todl car seat is currently the top seller in our store. The quality is just so plain to see.

We are also seeing an increase in the more budget conscious parent. We have travel systems from just £89.99. So, we do try to offer something for every budget and have all budgets caterer for.

Are they looking more at features that might be offered when making their final selection?

We have seen an increase in parents looking to purchase the next stage car seat with their travel system. The Nuna mixx bundle and the Joie Calmi bundle are both extremely popular. I believe that this is for 2 reasons. Manufacturers are offering this option more and the consumer is looking for a package that will last longer and fulfil all of their 0-4 years needs. Thus offering greater value cost per use once they have made the initial outlay. This is a bundle that perhaps wasn’t as popular before the cost of living crisis.

Do you feel that this category has sufficient innovation?

I love wheeled goods!! I was a pramaholic when I had my 4 children. Sometimes having a new one every month!

I think this category is amazing and always evolving. The colours that are “in fashion” varies so much from year to year and it’s fantastic to see so many manufacturers coming away from grey. Customers have particularly loved the Upline in Stone Beige from Venicci, Joie Versatrax in Laurel and the Oyster 3 in Spearmint.

We are seeing more and more travel systems with carrycots suitable for overnight sleeping. This is a great selling feature for those who want to get maximum value for money and is a great added feature.

I’m loving the manufacturers use of magnets for aprons and buckles too - this makes a parents life so much easier!

How important are brand names to your customers?

We stock a wide variety of brands but are always looking to expand our range. We have always been known for being a budget store but times for Jolly Tots are changing. We want to show that we are able to cater for all customers with a variety of budgets. We feel that some customers come in with a brand in mind but usually for no other reason than a friend may have recommended it, or they have seen one out and about. If it’s not one we stock it’s our job to change their mind or at least show them alternatives. I would say 8/10 times this is usually a success. So in general I would say rather than brand importance it would depend on how much the customer has already made up their mind on what they would like. Some people liken buying a pushchair to buying a wedding dress and we want to help to make it just as special.

Are your customers looking for one hand fold as a standard feature?

I think the demand for one hand fold has decreased in the travel system market. Customers are more demanding of other features instead. They accept that this isn’t really possible with a travel system so prefer luxury, comfort and styling. However with a stroller is seems a MUST. Stroller or travel system the most requested extra is always the cup holder.  How important is the weight and size of products that fall into this category with your customers?

We are seeing customers opt for the larger travel systems in our store. For a newborn baby style, comfort and design seem to always outweigh the compact models. It’s a very different story when looking at strollers, they expect them lighter than air!

Are you currently experiencing any specific current or upcoming consumer trends within this category?

Vegan leather has been extremely popular in this category. The customers are loving the beige and green colourways. We are finding the customers still love the rose gold frames if that is on a stroller or travel system. The amazing new Red Kite Koko in Amber has literally flown off the shelf. It’s amazing and the fold just spectacular. Everyone loves a gravity fold stroller.

The demand for cabin friendly strollers is always increasing. Particularly popular once the holiday season starts. There is a great choice of colours and designs and we find that this market grows every year.

Nursery Today caught up with Jolly Tots Managing Director, Lorretta Owen to find out her views on the wheeled goods category.

supplier snapshot

Damon Marriott

HEAD OF PRODUCT DEVELOPMENT, JOIE

Do you feel that this category has sufficient innovation?

It’s a hard one to reinvent the wheel but with simple steps during the development process, innovation has led to many now sporting one hand folding and the clever use of soft goods to create extra storage. However, the real innovation will come with a price tag as electronic gadgets are added to this category.

Does lifestyle play an integral role in how a product is chosen?

The clever parent will think ahead to how they will be using their chosen wheels, ensuring that the size of the wheels, folded size, method of folding and additional accessories like carrycots and car cots or infant carriers are going to best match their lifestyle.

Is one hand fold now becoming a standard feature and one which is set to stay?

The one handed folding adaptation is certainly very popular and makes folding difficulties a thing of the past. It has received great feedback from consumers since we first launched our versatrax, so is high on the priority list for most new developments.

What about automatic fold features – do you feel that this might become a popular in future products?

Whilst this feature looks great on the shop floor for demonstration purposes it bears the same benefits as a one hand fold system, so where possible many will incorporate into design, but I wouldn’t personally say this will be a must have for many parents.

How important is the weight and size of products that fall into this category?

This really does depend on the lifestyle of the parents, for those who primarily walk from home it may not feature high on their list. However, for those that use the car or public transport frequently it may be one of the most important points. If it’s too heavy or too big and it is being used on a daily basis, it may become too impractical and will lead to a follow-on purchase of a lighter or more compact stroller/pushchair very quickly.

Holly Brewer MARKETING MANAGER, ERGOBABY UK

With the current cost of living crisis, do you feel that new parents are looking more at the cost of their chosen set of first wheels?

Price is always important to consumers but particularly in the current financial climate. Retailers who believe their customers are concerned with price points should ensure they offer their customers versatile, long-lasting strollers with all the features they need for long-term use. Are they looking more at features that might be offered when making their final selection? All consumers have different needs and requirements depending on their lifestyles. Comprehensive product training enables retailers to know which products will suit which customers and make personalised recommendations, which increase the likelihood of converting to purchase. Ergobaby offer a wide range of support including instore product training, instore POS, web kits that include social assets, blogs, instructional videos and more, to help you take your sales skills to the next level.

Is this a sector that is researched online prior to purchase and does Social Media play a pivotal role?

While many consumers will do the beginnings of their research online, there is still nothing that compares to physically seeing and pushing a pushchair or stroller in person. This can help parents and parents-to-be understand exactly how a product will fit in their everyday lives, and they rely on retailers’ experience to fill in any gaps in their knowledge. Retailers should offer a range of products and, with the right training, offer help and advice tailored to each family’s individual circumstances. Social media can turn a product into a must-have item and seeing a product in action via brand or retailer channels, or in ‘real life’ with a favoured influencer, can help persuade those considering a product to purchase. We work closely with our retailer partners to share UGC (user generated content) and educational content to help demonstrate our products to their audience.

Is one hand fold now becoming a standard feature and one which is set to stay?

From the original Metro stroller launched in 2019, all the way through to the new Metro+ Deluxe, all Ergobaby strollers feature a one-hand fold, for the simple reason that it is a must-have feature for most parents.

How important is the weight and size of products that fall into this category?

Weight and size are important considerations from most customers as they can now expect all the features of a full-size stroller from a compact fold. For example, comfort features such as ergonomic padding, adjustable handlebars, large wheels, car seat compatibility and newborn capability that were previously the preserve of full-size strollers and travel systems are now all available in strollers small enough to fit in most airplane overhead bins.

As a leading brand name within this category, do you feel that there are any specific current or future trends that you would like to share with nursery retailers?

As the cost of living rises and lifestyles and priorities change, strollers that offer parents everything they could need in one place are becoming more and more popular. Some consumers can’t afford to buy twice and some simply don’t want to. They want all the convenience of a compact stroller while retaining the highest standard of functionality, safety and comfort.

We caught up with Joie and Ergobaby for their thoughts on Wheeled Goods

The one handed folding adaptation is certainly very popular and makes folding difficulties a thing of the past

Social media can turn a product into a must-have item and seeing a product in action via brand or retailer channels

Store expansion for Little Angels

Nottingham independent retailer owner triples the size of her multi-millionpound baby store – making it one of the biggest in the Midlands.

Kelly Carter, who owns the Little Angels superstore, in Prospect Street, Radford, Nottingham, is renting the premises next door – expanding her business from 5,000 sq ft to 15,000 sq ft.

The mum-of-two set herself a mammoth challenge – just eight weeks to have the store up and running on Friday, March 3rd – in time for her 35th birthday.

Kelly had lost her mum around the time of her 30th birthday and said she wanted to replace those sad memories with something more positive.

The move means Little Angels is adding three new members of staff – taking the total to eight shop staff and five employees at its Ilkestonbased warehouse.

Kelly, from Ilkeston, said the unit owner, who she used to share a car park with, asked if she wanted to take the premises off his hands, so she had a look inside.

“It’s an absolutely beautiful building – about 200 years old – and it’s got really stunning period windows and high ceilings,” said Kelly, who is married to Terry, 44, and is mum to Owen, nine, and 12-year-old Connor.

“I was filled with joy and horror at the same time – first of all, I could see its potential, but second of all, it was scary as hell because the roof needed repairing and the place needed gutting. It looked like an absolutely massive job.

“Everyone, including my husband and suppliers, who has seen the scale of the project, has been laughing at me and all have said it’s impossible to turn this around in eight weeks.

“But I’ll be the one having the last laugh.”

Seven weeks into the massive project, a determined Kelly – who hopes the shop will provide everything a parent could need – met her target with the extended store opening on time.

So far, she has been doing a lot of the renovation herself and spent all of her spare time shaping the unit into her vision.

The extended store will include a bespoke jogging track – for testing out jogging pushchairs.

“There’s a massive market for jogging and all terrain pushchairs at the moment and I could see a gap in the market locally,” explained Kelly.

This section named double trouble will feature a range of double pushchairs, all terrains and a graffiti wall displaying designs by Radford graffiti artist Kaption1, who created the images on the wall outside Little Angels.

Kelly also plans to hang vintage pushchairs, which she has bought from

an antique shop, from the ceiling and there will also be a selfie area, complete with a throne, and grandparents’ quotes emblazoning the walls.

She also has plans to add a cafe to the extension at some point. Other features of the store will include more car seats and a demo rig, breast-feeding area, customer toilets and for the first time, Kelly will be able to provide full nursery furniture sets, with 16 on display.

Kelly will also be able to increase the range of next 2 me cribs and extend the number of pushchairs on show.

Little Angels will be adding the Mee-go brand to its repertoire of stockists and will now have enough space to display all of the colours in each pushchair stocked – which Kelly believes is the only baby store in the Midlands to do so.

Little Angels’ extension launched with a five-day opening event, from March 3rd. The opening event featured lots of offers, fizz and cakes, along with drinks for pregnant customers.

An extremely busy Kelly joked that her plans beyond opening the in-store cafe “require rest for a good while”.

Red Kite Baby Rocks On…

Red Kite kick starts 2023 with lots of new and fabulous models to excite and delight.

Red Kite Baby has recently celebrated their 18th Birthday and throughout these years the brand has been synonymous with family, great service, and amazing value across a range of key essential nursery products. These values have never been more important to young families than today. As we all hear of the challenges for so many of us at the moment, ensuring they continue to be able to supply excellent quality at affordable price points is the foundation that Red Kite has always stood for.

Building on the fantastic response received from customers at the Harrogate Nursery Fair last October, Red Kite now have brand new product launches arriving much to the delight of customers who already pre order initial stock.

First to market was the introduction of the new compact stroller, the Push Me Koko. So popular that it has more or less sold out immediately due to the sleek lightweight chassis and is full of additional features. Easy to fold and a total joy to push around and looks the part as well! The well-proportioned seat is suitable from birth to larger children up to

22kgs and is finished with soft quilted fabrics for additional comfort. Fully reclinable for tired babies and fitted with a bumper bar, fully extendable hood with handy viewing section to check on baby. It is also supplied with an additional shoulder carry strap to give free hands when folded and a handy front apron to protect baby from any chilly weather as well as handy raincover. Compact to fold to fit into a small car boot all goes to explain why the new Push Me Koko has already been so popular and is shortlisted for Made for Mums Awards 2023.

Arriving shortly is another addition to the Push Me Stroller range with the brilliant new stroller the Push Me Quad. Again from birth to larger children up to 22kgs, this value stroller is built to be sturdy and practical. A large padded seat and all the standard features you get with a Red Kite stroller, bumper bar, raincover, easy fold, large hood with viewing panel, modern sleek chassis at an absolutely amazing value.

One of the categories Red Kite is probably best recognized for is their range of baby walkers and entertainers all aptly titled Baby Go Round. They continue to be market leaders in this category with the entry level electronic Baby Go Round Jive Walkers available in two designs and very much in demand. Their mid-range models include the Baby Go Round Race and the brilliant Baby Go Round Twist & Walk. A 3 in 1 model that is both a walker, rocker and push along with added independent toys as a bonus. Adding to this colourful range is the new Baby Go Round Entertainer. A static 360 entertainer jam packed with fun activities including the unique jump pad. Great when you want baby to be

entertained and stimulated but maybe prefer to keep them in one place!

Sleep time is such a precious time of the day and Red Kite have always supplied their award winning travel cot the Sleeptight which is now an everyday staple in many households. Building on the success of this range they added a travel version of a co-sleeper crib , the Dreamer Bedside Crib which yet again demonstrates the detail and thought Red Kite put into developing practical products that parents demand. The Una Co-sleeper has also been a welcome addition to the range in the past year with its stylish design and many features including handy storage. Recommended by parents as a fabulous and practical solution to have baby safely sleeping close by. Due to the success of the Una , Red Kite are introducing a brand new Co sleeper, the Cozysleep. All the features and functions you would expect from a Co-sleeper crib but at a stunning price point.

This is just a snap shot of some of the amazing products and ranges that Red Kite supply. Their customer base has increased of late as value becomes more and more important to families. They continue to have great personal relationships with the independent sector in particular and appreciate the feedback and support they receive.

Cozysleep Co-Sleeper Crib

Baby Go Round Entertainer

A Game Changer: PIPA urbn

The World’s First Baseless Infant Carrier with Integrated ISOFIX Connectors

Nuna’s latest launch raises the bar in the car seat category delivering a new standard of safety, ease and luxury for family travel.

Nuna’s PIPA urbn is the only baseless infant car seat with a built-in ISOFIX system that is seamlessly integrated into the car seat, enabling it to install in seconds into taxis and cars and weighs in at an ultralight 3.3 kg. The PIPA urbn is super-portable and features a one-handed vehicle and pushchair release for effortless transfers, making it THE most genius way of travelling around town with baby.

The PIPA urbn is equipped with a three-point harness and Side Impact Protection (SIP) for ultimate baby safekeeping, and a Merino wool headrest and body insert that support growing babies.

The PIPA urbn offers a lengthy line-up of premium attributes, including a luxe leatherette carry handle for more secure gripping and features Nuna’s signature Dream drape which seamlessly pulls out from the car seat’s canopy to provide baby with ultimate privacy for those quiet moments. The full-coverage UPF 50+ canopy also features a flip-out eyeshade and XL peek-a-boo window.

PIPA urbn offers extensive innovative safety features including Aeroflex foam, a lightweight, resilient material that minimizes force transferred to baby by absorbing and diffusing energy, as well as an auto-reclining foot that aids in proper installations in vehicles. The seat provides environmentally friendly fabrics that are GREENGUARD Gold Certified, which means they are scientifically proven to meet some of the world’s most rigorous third-party chemical

emission standards and do not contribute to indoor air pollution or chemical exposure. From fabric to foam and beyond, all materials used on the PIPA urbn are naturally flame resistant, containing no added harmful chemicals, making them Fire-

Modern rides, reimagined

One-of-a-kind car seat that’s ultra-lightweight and features a groundbreaking baseless install using an integrated ISOFIX system for 2-second* installs when moving from car, to taxi, to rideshare.

*Refer to instructions for any final adjustments

nunababy.com

Dream drape™

Luxe leatherette carry handle Integrated ISOFIX connectors

XL peek-a-boo window

One-handed vehicle and pushchair release

Removable UPF 50+ canopy

Side and rear belt guides

Barking Mad

john@pramland.co.uk

Hello everyone, I hope you are all well and feeling positive during these trying times. I don’t like to be a negative nelly so I’ll be trying to stay upbeat over the next few weeks and months whilst this retail slump bites hard in to our industry.

I’ve had a fair few conversations with many of you and it would appear that the consumers have universally decided to abandon us. Some parents to be are still out there shopping and spending but the entire sector is showing signs that the “cost of living crisis” is starting to make people think twice before they part with their hard earned cash. It makes our jobs harder as we have to ensure we are attracting everyone we can to our stores.

During these times it is vitally important to promote your store and not just keep pushing your stock. Don’t forget the purpose of your social media posts are to raise awareness of what you sell but you need to ensure the consumer understands you are the best place to buy it from. Social media posts that forget this fact will only benefit the market in general and you’ll spend all your time on content with lots of likes and shares – and

you’ll have zero sales to show for it. I’ve said it time and time again the best and most important product you sell is you, your team and your store! If consumers see you promoting yourselves in an appropriate manner, they will respond by visiting you and once they are in your store you have every chance to make a sale. Never lose sight of the simple fact that if they are expecting a bundle of joy they will eventually have to buy something. We just need to make sure they spend that money in our stores.

My philosophical paragraph of the month relates to this very subject. Yes, people I am about to go all Yoda

on you! When you’ve had a bad week or month just remember that all retail is a series of ups and downs. If this month was a down don’t lose heart, next month should be an up. On the flip side don’t fear an up month. . .it doesn’t always mean a down month will follow. Just take the positives from this month and apply them to the new month –even if business takes a downturn remember it won’t stay there.

As I’m typing this the industry is all set to see the return of nursery shows and many of you are commenting online how you know this will affect you over the duration of the show.

Pramland’s John Barker is looking at consumer spending, utilising social media and trends that have emerged in general when we look at colourways for 2023.

Wheels are where the bulk of our business and they sell consistently regardless of economic conditions. No doubt as we head in to 2023 further they will continue to sell and thanks to lots of new fabrics and product updates across the shopfloor it’s easy to see why.

Likewise, some of you have been saying how you’ll be tackling this and it’s an inspiration to read some of your fantastic ideas on overcoming the issues these shows create. We are fairly lucky here in Hull as our closest show is in Manchester but I sympathise with each and everyone of you that has one on your doorstep.

We, like so many of you class wheels as our number one line, with car seats and nursery interiors some way behind (especially in the current climate). Ok, so 99% of the prams you sell will have an associated car seat sale but nursery interiors seem to be getting hit worse than other categories for us. Customers are happily moving to two piece sets instead of the usual three pieces.

We are finding that as parents to be are wanting to spend less they are

doing so in a way that means they still get the pram of their dreams, ready for their Instagram posts. As no one sees the nursery, they seem to be happy to either take only the cotbed and dresser or drop to a basic range. I digress, wheels are where the bulk of our business and they sell consistently regardless of economic conditions. No doubt as we head in to 2023 further they will continue to sell and thanks to lots of new fabrics and product updates across the shopfloor it’s easy to see why. Best sellers like the Oyster 3 have seen a huge influx of new colours for the year. The Oyster 3 has been our best seller for so many years it’s hard to imagine a weekend without an order for one being taken. Likewise, some of the new Egg 3 colours such as Seagrass and Mink have been

tremendously popular. It’s great to finally have Bugaboo Fox back available to us all too. It’s been a frustrating few months but now the Fox 5 is finally here we can push in to 2023 with my personal Number One choice. . . .I’ve missed you Bugaboo Fox! Another new colourway that’s made big waves since it arrived is the new Ocarro Nocturn. Parents are loving this and it’s definitely the stand out in the Ocarro range this season.

One thing that has been subtly changing over the new year, and as our display has started to update over the past month or so is the colour range. This time last year everything was grey. This year it’s a sea of natural tones and neutral colours. It’s a welcome change and one that the costumer is fully embracing. Beiges and greens are definitely the order of the day for 2023 and I for one won’t be sorry to say good bye to all the greys. Don’t get me wrong grey will never be out of fashion, I just think most parents to be are getting a little bored of it now. Never fear, it will no doubt be back soon enough once the naturals fad has passed.

Before I leave you for another month, I would just like to mention Cybex. Last month I was one of the lucky few to visit Cybex over in Germany and I have to say they looked

after us like royalty – so a huge THANK YOU to the entire Cybex team. From the moment we arrived at the airport you guys looked after us so well, I was blown away. The new ranges, colours and product updates impressed and I think I can speak for the entire industry when I say we all look forward to another great year trading with you!

This year it’s a sea of natural tones and neutral colours. It’s a welcome change and one that the costumer is fully embracing. Beiges and greens are definitely the order of the day for 2023 and I for one won’t be sorry to say good bye to all the greys.

From the moment baby is born, it can be a struggle to find good toys to keep them amused and provide stimulus as they grow and want to explore their surroundings. Traditional toys have huge consumer appeal as these often give parents a sense of nostalgia and easily catch their attention while forming a decision on what to buy.

Often these either have an instantly recognisable character from their own childhood or made from wood giving a more traditional feel to the product.

Toys in this sector come in a variety of forms, whether it be an item that provides stimulation to the infant, an educational aspect or of course a toy that will be treasured for years to come.

Early stage toys or motivators in this sector tend to be driven by developmental milestones and often have educational aspects to assist in developing an array of motor skills.

Traditional play Interactive play

Good ranges stand the test of time and also provide colours that babies find easy to identify and engage with - plus for baby toys, walkers and motivators that provide entertainment in the form of squeakers, bells and lights are kept in line with consumer trends! Here you’ll find a great selection that are all available to order now.

One of the core ranges for Red Kite is the cheerful range of play gyms and toys.

Well known for the simple but popular Sit Me Ups and floor play gyms, Red Kite recently added a new addition to the Tree Tops range, Wooden Play Arch and Padded Mat.

A quality and practical wooden arch features beautiful plush interactive detachable toys including teethers and a cute mirror for baby’s stimulation.

Supplied with a reversible padded floor mat to allow baby to be cushioned and comfortable whilst playing.

Great gift idea in gloss packaging all at a strong price point. 01454 326 555 | sales@redkitebaby.com

A Contemporary Twist on Traditional Play

Introducing the Childhome Rocking Scooter, the perfect first-time scooter that offers children hours of fun while making a stylish addition to any room when it’s not being used.

This retro rocking scooter would make a wonderful gift for first birthdays and is sure to be loved for years to come. While rocking back and forth in style, the scooter helps to develop balance, coordination and confidence, featuring long runners for increased stability and safety. The scooter will keep toddlers entertained as they improve their core strength.

sales@cuddleco.co.uk

Entertaining little ones can be a daunting prospect, traditional toys are bought as they often give the parent a sense of nostalgia from their own childhood.

An entire zoo of playful wooden toys

The new Done by Deer wooden toys collection is designed to be fun, playful, and safe for kids to use.

The durable toys train is ideal for fine motor skills, problemsolving, and hand-eye coordination. Different shapes, colours, textures, and sounds awaken kids’ curiosity and invite them to explore and play along.

Six new toys – all in the shape of a Deer friend: Elphee, Croco, Raffi, Birdee, Wally, and Lalee.

The collection is made in responsibly sourced wood and water-based paint is used.

Contact Gwen Peacock for more information.

+44 7876 150 729

gwen@donebydeer.com www.donebydeer.com

Sustainability

at its core

Keel Toys is the home of Keeleco.

The 100% recycled range includes Wild, Farm, Sealife, Dinosaurs, Teddy Bears, Puppies, Kittens, Nursery, Seasonal and Keeleco Adoptable World.

Keeleco Mini Adoptable World is the newest part of the sustainable soft toy range and the first fashion eco soft toy, a collection of 24 cute and collectable characters!

Keel Toys are delighted to announce in the three years after launching Keeleco they have recycled the incredible figure of more than 100 million water bottles in the manufacture of the range, 70% of the entire Keel Toys collection is made from 100% recycled materials.

01233 506363 sales@keeltoys.com

Fun for all

Bigjigs Toys has been family-run since day one.

Founded in 1985 in Folkestone, Liz and Peter Ireland together with their two sons, have created a global toy company that continues to go from strength to strength.

All of its beautiful toys are lovingly designed in the UK and thoughtfully crafted to complement childhood development through fun, exploration and learning. From traditional doll houses, wooden rocking horses and classic board games to music boxes, skittles and spinning tops, there’s a gift for all ages.

www.bigjigstoys.co.uk

Roarsome fun

Bursting with the cutest prehistoric characters, Janod’s new Dino range includes more than 15 engaging and truly stunning toys, games, and puzzles, and is destined to be a roaring hit!

The collection features a roarsome gang of 6 push along wooden dinosaurs, a set of three wooden Dino Surprise Eggs, a Portosaurus Ride On Dinosaur, a Diplodocus themed wooden Dino garage and Dino Activity Table - just to name a few!

sales@juratoys.co.uk

www.janod.com

Sustainable Toys with a Charitable Twist

Janod’s WWF Collection is back for 2023

earth

Iconic French toy brand Janod, is delighted to announce that its iconic WWF collection will continue to be available into 2023… with firm favourites sticking around and some newness to unveil later in the year!

As part of its wider promise to help the planet, Janod is thrilled to continue its exclusive range of FSC certified wooden toys in collaboration with the biggest environmental organisation in the world, The World Wide Fund for nature. The collection is bursting with stunning toys to inspire and engage the next generation of animal and nature lovers!

More than 30 fun-filled products make up this colourful and charming collection. From animal and nature themed push along toys, to playful balancing

games, each has been created using sustainable materials.

The whole collection is aimed at educating children aged 1-7+ years, on the importance of looking after the planet we live in. Not only that, but Janod has committed to donating a percentage of the proceeds from every WWF product sold to support the actions of the remarkable NGO – it’s a partnership the brand is extremely proud of.

sales@juratoys.co.uk

www.janod.com

Wooden toy experts, Janod, invite you to step back in time as they introduce their most exciting collection yet.

– inspiring the next generation to protect planet

A nostalgic gifting range to celebrate shared mem ies with Mickey Mouse

Close to nature

We know that being outside makes us feel good. But do you know why?

Learn about the active ingredients in nature that can boost our mood, and put them to the test in 25 activities!

From observing the branching patterns of roots and leaves that mimic our own anatomies, to the power of sunlight, rainfall and birdsong, readers young and old will discover how to notice and appreciate what nature does for them, their minds and their bodies. Written by psychologist Dr. Alison Greenwood and with gorgeous illustrations from Anneli Bray, A Little Dose of Nature introduces an easily accessible tonic for difficulty and distress, and encourages us all to get our dose of nature for a happy, healthy life.

sales@quarto.com

Sponsored by The brand that parents trust www.clippasafe.co.uk

Graco’s new EeZeFold

pushchair is a must-have for busy families on the go.

The one-hand, one-second fold is a true friend to parents and carers who already have their hands full.  EeZeFold is the ideal family companion thanks to its fast fold, light weight and compact design.

It stands by itself for added convenience and boasts 4-wheel suspension for a range of terrains. Budget friendly at £150, EeZeFold is available in Midnight, with a stylish all black frame.

The pushchair is travel system compatible with the Graco SnugEssentials i-Size infant car seat (sold separately).  EeZeFold is suitable from birth to approximately three years (0-15kg).

uksales@allisonbaby.co.uk

www.gracobaby.eu/uk

We shine the spotlight on Bottles. Here is a selection which are all available to order now.

Scratch resistant

Lansinoh’s glass feeding bottles are scratch resistant, durable and offer parents a sustainable option for bottle feeding their babies.

Crafted from premium heat and thermal shock-resistant glass, they are designed to provide parents with a comfortable hold while feeding their little one. Each bottle comes complete with the innovative Lansinoh NaturalWave teat - clinically proven to reduce nipple confusion and allow baby to control the milk flow and enjoy a comfortable feed.

Backed by more than 50 years of research, Lansinoh’s NaturalWave Teat is designed to encourage the same peristaltic tongue movements babies use at the breast - reducing nipple confusion and ensuring good oral development is maintained. The unique NaturalWave design enables a wider latch-on, similar to a baby’s natural latch and with a super soft and flexible design, the silicone teat allows baby to control the milk flow with ease.

www.lansinoh.co.uk

Eye catching designs

Dr Brown’s shows its wild=side with launch of new animal print bottles.

Dr Brown’s has introduced a NEW Flora and Fauna bottle collection, to freshen up its award-winning range. Featuring the anti-colic Option+ vented system Dr Brown’s is known and loved for, the new bottles are decorated with eye-catching paw prints, flowers, sea life, leaves and trees, which are sure to enchant little eyes and make these bottles a favourite.

The designer edition bottles have the same great shape as the rest of the Dr. Brown’s wide-neck bottle range, but with slightly sleeker vessel walls that allow the designs to be extend around the sides.

Clinically proven to help reduce windy colic, Dr Brown’s Options+ Anti Colic baby bottles are a great choice for helping express or formula-fed babies, who take in too much air during feeding, and are experiencing this common condition.

Tel: 01538 399541

Great for small hands

Specially designed for active little ones aged 18 months and up, the colourful Superstar Flip Top Sportee Cups are comfortable for small hands to hold on-the-go.

Innovative anti-leak technology makes them completely leak-proof – even when shaken or turned upside down!

For extra reassurance, their durable silicone drinking spouts are gentle on little mouths but tough enough to withstand tiny teeth and contain antibacterial BACSHIELD technology that reduces bacteria by up to 99.9%*.

*Independent laboratory testing demonstrated a 99.9% reduction in bacteria after 24 hours.

UKNAMS@mayborngroup.com www.tommeetippee.com

Fuss-free bottles, around the clock

We know that when their baby is hungry, parents need a bottle feed fast, especially in the night!

With the Perfect Prep™ Day & Night machine from Tommee Tippee there’s no more waiting for the kettle to boil and then watching the clock while the water cools down to just the right temperature. Perfect Prep™ does all the hard work for you!

A true dream machine, the Perfect Prep™ Day & Night gives tired parents (and hungry little ones) a fresh formula feed at body temperature in just two minutes – that’s ten times faster than using a kettle! Plus, using a Perfect Prep™ machine to make a bottle feed uses significantly less electricity (and time) when compared to using a kettle*.

Because we’re always trying to make the lives of mums and dads a little easier, there’s no need to use bottled or filtered water when making a bottle feed using Perfect Prep™. That’s because our antibacterial filter removes bacteria, impurities, and other contaminants that can sometimes be found in water, and makes sure that it’s clean and safe, just like boiled water from a kettle.

From the outside, the included antibacterial filter may look a lot like other water filters, but other filters don’t always contain an internal antibacterial membrane, and that’s what makes the difference. When tested against other competitor water filters, the Tommee Tippee filter produced the cleanest and clearest results.

Available in three colours (slate, grey, or starbeam) and designed for 24/7 use, our Day & Night model has a clear digital display, and clever sleep-friendly features like adjustable volume control, bottle stand

Best friend for night-time feeds

Here’s how the Perfect Prep™ Day & Night works...

Step 1

Use the display to select the desired feed size. The Perfect Prep™ Day & Night can make feeds ranging from 4fl oz to 11fl oz.

Step 2

Add the correct amount of powdered formula milk to the bottle. The Perfect Prep™ Day & Night can prepare any brand of baby formula.

Step 3

Place the bottle on the base. This stand is adjustable to suit bottles in different shapes and sizes.

Step 4

ress the power button to release an initial hot-shot of water into the bottle. This 70°C hot-shot kills bacteria that may be present in your formula and helps to dissolve the powder.

Step 5

Add a milk lid to the bottle and shake well.

Step 6

Place the bottle back on the stand and press the power button again to dispense the remaining water at a cooler temperature.

Step 7

Feed your baby a perfectly prepared, fresh bottle at body temperature.

WANT TO KNOW MORE?

For more information about the Perfect Prep™ Day & Night machine from Tommee Tippee, please email us at UKNAMS@mayborngroup.com or head to tommeetippee.com.

*When compared to making six 11oz bottles a day for a year with a kettle (300W) according to NHS guidelines.

The most breastlike teat, ever.

Tommee Tippee Baby Bottles: Closer to Nature & Advanced Anti-Colic

Voted mums’ number one bottle for switching between breastfeeding and bottle feeding*, Tommee Tippee baby bottles are shaped like a breast so that little ones get the best, most comfortable latch possible.

The original breast-like bottles, our Closer to Nature bottles have soft silicone teats that feel closer to skin and flex and stretch just like a real nipple, meaning switching between breast and bottle feeding and back again has never been simpler!

Each award-winning** bottle comes with a Closer to Nature teat that has a sensitive inbuilt anti-colic valve that helps to reduce excessive airflow. This means that little ones ingest less air as they feed, and therefore helps to prevent the symptoms of colic.

To help mums and dads who worry about colic, we also include clever anti-colic technology that draws air out of baby’s milk and away from their tummy in the design of our Advanced Anti-Colic baby bottles. When asked, 84% of mums agreed that our Advanced Anti-Colic bottles successfully reduced their baby’s colic symptoms*. Less wind, reflux, and discomfort!

*Based on a 2021 study of 524 parents who use Tommee Tippee bottles.

**Made for Mums March 2021.

UKNAMS@mayborngroup.com

www.tommeetippee.com

Making the home a safer place with Clippasafe

It’s no surprise that home safety accidents account for a large percentage of child casualties, which is why Clippasafe are committed to creating high quality products that make homes safer for babies and children.

Clippasafe’s large range of safety products include multiple safety gates, such as The Swing Shut Extendable Gate with a self securing catch mechanism, which simply requires a firm push to close.

Another of Clippasafe’s most popular products is the Socket Protector. The protector is a secure white box that is fixed over wall sockets and plugs without removing the wall socket or needing to access wiring. It prevents children from accessing the dangerous socket and from unplugging items that need to be left plugged in such as TV systems, fridges and computers. Access to the socket is easy for adults, by pressing buttons on each side of the unit.

Safety Gates Start at £28.99 RRP

Socket Protectors are £39.99 RRP

0115 9211 899

www.clippasafe.co.uk

As a customer-focused retailer, we are constantly striving to meet the evolving needs of everyone who buys from Online4baby. Whilst there are early signs of inflation beginning to slow, we know our customers are continuing to struggle with the cost of living. Our roadmap for the next few months is therefore focused on building on and improving our customer service proposition.

Online4baby’s Managing Director, Christy Foster gives an insight into their strategy for the next few months while consumers continue

One of the major initiatives we are currently undertaking is a significant investment in our development capabilities. We recognize that the online shopping experience is critical to our customers, and we want to ensure that we

are providing the most user-friendly website possible.

We have therefore invested in growing our tech capabilities in-house and are pleased to welcome Lee Chadwick as CTO and Michael Chadwick as Tech Lead.

Lee has a background in the technology industry, with a focus on pure-play e-commerce development.

Over the past 15 years, Lee has worked in various industries, ranging from large appliances to beauty. For the last 8 years, Lee has been a digital transformation leader, driving the digital revolutions for some of the UK’s largest e-commerce retailers.

Michael is an experienced Engineering Leader with a strong background in Front End Development and E-commerce. He has worked for several companies in various leadership roles, managing multiple software delivery teams and technical communities of practice. Michael is excited to work with a successful and ambitious brand over the next three months, revamping the user experience and re-platforming the website to a cutting-edge tech stack.

In the next 3 months, Lee and Michael will be leading our migration to full-cloud, designing a modern, scalable

e-commerce platform that can meet the needs of today’s on-demand market. By doing so, this will enable the company to react to the market with greater pace and agility and solve customer problems with technology. This transformation is expected to drive the company forward by providing a more efficient and effective way to do business, as well as better serve the needs of customers.

Our transformation will unlock several commercial and technical opportunities, driving O4B’s growth and expansion in 2023 and beyond. The new web platform will provide a lightning-fast, beautifully designed user experience that they can iterate at pace. This will give O4B a competitive edge in the market and enable us to leverage and integrate new technologies to further our success.

Bringing tech in-house will also support O4B’s cultural transition to a digital-first tech organization, laying the foundation for building out a highly capable digital team. Lee and Michael are both thrilled to work with passionate and dedicated individuals who have a strong appetite for embracing technology and growing the brand to become a household name in the UK and beyond. We can’t wait to see them both help take the Online4baby website to the next level.

Michael Chadwick - Tech Lead

Lee Cooper - CTO

One of the major initiatives we are currently undertaking is a significant investment in our development capabilities.

Safe for sleep

Sleep is probably one of the most important things (aside from eating) that a baby does, however this is also an area that can create huge anxieties for many parents which is perhaps why we experience a great uptake on all related products from bedside cribs, Moses baskets, cots/cotbeds, mattresses, monitors through to bedding.

Bedside cribs have seen a huge uptake in interest and is a continual growing category with many brands now embracing this as a staple within their product ranges. This is perhaps one of the largest innovation sectors seen over the years within sleeptime solutions and one that hasn’t stood still, with many great new product launches to satisfy the growing consumer demand.

Social media has definitely enabled this product category to evolve and draw awareness not only in assisting driving the message about the dangers of co-sleeping but has highlighted the benefits that bedside cribs offer.

Alongside the brands iconic and original SnüzPod⁴, which remains to this day the UK’s bestselling bedside crib, Snüz has created an award-winning collection of products including, iconic cot beds and furniture, stylish bedding and sleeping bags, innovative mattresses and super cute sleep accessories, for new families. More recently, the brand has created SnüzCurve, an expertly designed pregnancy pillow to support mums-to-be to get the best sleep possible.

01789 734 022 | trade@greensheepgroup.com         www.snuz.co.uk

Mattresses are a another area which have seen changes over the years and have kept inline with consumer trends, with more brands recognising the need to address the type of materials used with ‘breathability’ and ‘anti allergy’ properties being perhaps at the core of R&D.

With consumer magazines and online publications/advice websites regularly publishing articles on safer sleeping and lists of ‘do’s and don’ts’ when it comes to sleeptime, this gives information hungry parents a higher level of information and brand awareness.

Stylish Sleep Solutions from CuddleCo

Rafi has sleep time sorted from birth until the age of five, developed to accompany babies through their early years. This CuddleCo cot bed adjusts to keep up with their growth and development.

Once baby has outgrown the lowest mattress position, Rafi can easily be converted to a day bed that’s stylish enough to live beyond the nursery. Rafi’s two-tone colour palette combines warm, natural oak tones and a black painted finish, making it a must-have for nurseries to first bedrooms. sales@cuddleco.co.uk

On the move sleeping bag

This two-in-one wearable blanket made with ultra-soft and breathable cotton keeps baby cosy and snug, both while asleep and playing.

The On The Move by Ergobaby features adjustable shoulder poppers for easy on and off, while the two-way zipper makes quick nappy changes a breeze. The real game-changer however is how it allows for an easy transition from sleep time to wake time using the tuck away feet holes - perfect for a new walker or toddler who’s always on the go!

www.ergobaby.co.uk

Sleeptime is an area that causes many anxieties for new parents. Fortunately manufacturers and suppliers keep this sector refreshed with great sleeptime solutions.

The all important ZZZ’s Snüz believe in the power of a good night’s sleep for both parent and child, it’s the very reason the team have spent hours meticulously designing products to help families get ZZZ’s!

Innovative Pregnancy Pillow Designed by Iconic Sleep Brand

Passionate about helping women get the all-important ZZZ’s ahead of baby’s arrival, Snüz has developed SnüzCurve, to offer the optimum support to mums-to-be. The innovative pregnancy pillow will not only ensure women are sleeping comfortably (although Snüz know how important that is), but also, and more importantly, that they are sleeping in the correct position. The clever design improves sleep posture and encourages expectant women to sleep in the correct position, which is vital for the health of mum and baby.

Ensuring excellence, Snüz worked with a team of respected health experts, including a Midwife, Chiropractor, Health Visitor and Physio, to consult on the design, features and materials used. Every inch of the meticulously designed SnüzCurve is built on their expertise, resulting in a truly ground-breaking full body pregnancy pillow that offers unrivalled support.

their field, and alongside NHS advice, have been considered when developing the product.

Uniquely shaped, the SnüzCurve pregnancy pillow seamlessly curves around the pregnant figure and growing bump to provide comfort and support for the whole body.

Thanks to the innovative KneeBlade design, a first in pregnancy pillow design, mums-to-be are guided into the correct sleeping position. The clever feature also provides gentle cushioning, taking pressure off hips, legs and ankles, as well as supporting the upper body.

The upper Core Cushion, which has been designed to alleviate back pain, not only takes pressure off the bump and supports shoulders from rolling, but it also keeps the spine in a neutral position and provides comfort. With SnüzCurve, women can give their body the rest it needs and will help them stay in that perfect sleep position, all night long.

Truly supporting mums-to-be, upon purchasing the SnüzCurve, they have access to a series of tailored sleep support videos created exclusively for Snüz by Influencer Midwife @the_modern_ midwife. The videos document changes in the body as women move through their pregnancy, providing information, as well as expert tips and advice on getting better sleep. The videos will leave expectant mamas informed, empowered and reassured that Snüz always has their back!

• The first pregnancy pillow that actually guides you into the correct sleep position, with KneeBlade

• Unique shape and curvature comforts and supports your whole body.

• Developed with health professionals and experts at every stage.

• Takes pressure off all key stress points.

• Creates a neutral spine posture that helps reduce back pain.

• Compact size and cooling breathable materials for comfort all night.

• Retains your existing preferred head pillow.

• Stays fresh and clean, with a machine washable liner.

trade@greensheepgroup.com

01789 734 022

When choosing SnüzCurve, mums-to-be will be safe in the knowledge that all aspects of pregnancy sleep, following advice from leaders in

Available in White and Grey, the neutral shades are ideal for every interior and thanks to the removable/washable cover, it will stay looking pristine. Thinking of every detail, the designers opted for a breathable material for SnüzCurve, to keep the user cool in the night, ideal once the pregnancy hot flushes kick in.

www.snuz.co.uk

Having well and truly conquered the baby sleep category since launching the original SnüzPod bedside crib, the designers at Snüz have now pulled on their expertise to develop a truly iconic pregnancy pillow, the SnüzCurve with guidance from trusted health experts.

‘With 1 in 4 mums-to-be buying more than one pregnancy pillow to find the right one, excellence in design & support was a must for this new product. By engaging a truly unique panel of experts in the design process, we have created a revolutionary product that goes far beyond comfort.’

Chloe Scott, Head of Design, at Snüz.

Day and night sleep with Graco

Graco’s Side-by-Side is a portable bedside bassinet that offers a contemporary alternative to the moses basket.

This stand-alone crib is unlike many bassinets on the market because it has been purposely designed to be portable. Set at the optimum height to keep baby close at bedtime, Side-bySide also transforms into a travel-sized infant bed by simply removing the lower legs to become a portable cot.

Additional features include vented easy-view mesh panels for improved airflow; a one-handed, one-action fold activated from either side of the crib; a compact, lie-flat fold; a large storage basket; removable quilted padded mattress; and a carry bag.  uksales@allisonbaby.co.uk | www.gracobaby.eu/uk

Cozy sleeping

Following the success of the popular Una Co sleeper, Red Kite are adding to this successful range with the brand new Cozysleep Co Sleeper Crib.

Presented in tasteful grey fabrics with soft quilted liners that will be so comfy for baby to sleep in. Height adjustable with tilt incline features to suit baby’s sleeping positions. Fits snuggly next to a full sized bed for peace of mind and a happy nights sleep for all!

01454 326 555 sales@redkitebaby.com www.redkitebaby.co.uk

Monitoring matters

It includes a HD camera and a Parent Pod that uses colour and sound to communicate changes in baby’s sleep and surroundings.

This app-connected monitor tracks sound, temperature, humidity, and light levels while baby sleeps, and plots any environmental changes on a timeline alongside any sleep disturbances.

If baby does stir in the night, parents can play a unique message, or use lullabies and sounds to settle them.

UKNAMS@mayborngroup.com

www.tommeetippee.com

Portable powerhouse bedside sleeper

Parents can sleep soundly at night with little one close by, whether at home or on travels, with the new roomie go from Joie.

This easy to fold, bedside sleeper is a portable powerhouse that will let parents and little ones sleep safely, side by side, without sharing a bed.

What sets roomie go aside from similar bedside cribs is the quick and easy fold that packs up conveniently into one tiny package. Compact and lightweight, roomie go is your perfect travel partner that is easy to carry and tucks away into small boots and cupboards.

Roomie go also comes with a comfortably cushioned, yet firm mattress that is covered in a soft knit mesh so that baby can breathe easily which means a peaceful rest for parents and baby.

uksales@joiebaby.co.uk

www.joiebaby.co.uk

Sensing everything but only communicating what matters, the Dreamsense monitor helps parents relax and get some much-needed sleep.

Sleeptime essentials

Rainbow Designs’ range of sleeptime essentials, coupled with much-loved characters from adored children’s classic storybooks, including Peter Rabbit, Disney’s Winnie the Pooh and Mickey Mouse, Paddington and Guess How Much I Love You, are perfect for aiding sleep time and helping to establish a good bedtime routine.

Rainbow’s extensive range of cuddly toys, comfort blankets, cot mobiles and musical lullaby soft toys, offer comfort for newborns and young babies, to help them to feel safe and secure, especially at bedtime as they drift off to sleep.

For new Mums that are fans of Disney’s Mickey Mouse, the new Mickey Mouse Memories collection of forever toys is now available. The range includes the super soft and cuddly comfort blanket and Lullaby soft toy, that are both suitable from birth and created from the highest quality fabrics. The adorable Mickey Mouse Lullaby soft toy, with his iconic big black ears and red shorts, plays a gentle lullaby to help soothe little ones off to sleep as they cuddle up with him.

This summer, Rainbow Designs is also launching a series of Bedtime Cuddle Nightlights for Paddington Bear, Peter Rabbit and Disney’s Winnie the Pooh. The super cuddly soft toys respectively hold a soft, detachable marmalade pot, flower pot and honey pot that illuminate to provide a mesmerising light pattern and soft nightlight, whilst playing a soothing lullaby.

Rainbow’s new distribution range, Animal Adventure, also has some wonderful sleep time cuddly companions for newborns, The patented Safe & Soft Collection features My First and Baby Comfort Toys, specially created with Antibacterial and Hypoallergenic materials, for the ultimate hygiene protection.

01329 227300 | www.rainbowdesigns.co.uk

Beautiful bedding

The Treetops collection from Silvercloud has been specially designed to help you create an individual themed nursery, using 100% cotton with soft-touch fabrics, it features adorable forest animal friends in a gentle, unisex colour palette.

Discover a matching 3 piece bedding set, sleeping bag, changing mat and cosy hooded cuddle robes, along with beautifully packaged knitted blankets that make perfect baby shower gifts.

The Treetops collection was exclusively designed in the UK with love.

Silvercloud is the bedding brand of East Coast Nursery: a family-run business for over 60 years, supplying award-winning products for babies.

01692 408802 | nursery@east-coast.co.uk www.eastcoastnursery.co.uk

Natural nest

Parents can create the most natural sleepy setting from birth with The Little Green Sheep.

From its iconic natural and organic mattresses made with coconut coir, to the stunning knitted and quilted Moses baskets made from palm, as well as super soft organic bedding, sleeping bags, blankets and sheepskin rugs. With this adored British brand, parents can cocoon their little ones in luxurious organic goodness and create the very best natural environment for their little ones to sleep in. Designing beautifully natural and timeless nursery essentials to support little one’s sleep in the most natural way, that are free from any nasties and are the very best they can be, is the brands number one priority.

01789 734 022 | trade@greensheepgroup.com

www.thelittlegreensheep.co.uk

New ranges from Pabobo

Pabobo by Angelcare is expanding in the UK!

Celebrating 20 years of peaceful nights worldwide and millions of happy families, Pabobo combines elegant yet refined designs with advanced gameplay and ease of use.

Pabobo introduces new extensive range to promote good sleep: Portable Night lights, to see in the dark without hurting parents and little ones eyes

■ Soothers & sleep aids, supporting best bedtime routines (magical projections and lullabies). Highlights includes lovely plush characters, such as best selling Aqua Dream Whale projector).

■ Sleeptrainers, to learn time and help toddlers sleep longer (… not waking parents too early!).

Contact: Daniel Kobryner marketingUK@angelcaregroup.comp

Award winning sleep

Moba, the gold award winning contemporary Moses basket is ergonomic, chic, eco-friendly and hygienic.

No more rustling noise. No more stripping the trees and toxic carbon footprint from diesel container shipping. No more nasty chemical fumigation.

Moba is patented and British made with a unique hypo-allergenic, anti microbial TPE for soft touch and easy cleaning. Strong integrated handles with over 300 ir holes. Recommended by safety experts. Long lasting and dual purpose.

Available in a range of modern colours. Contact the below for further information.

hello@mobauk.com | www.mobauk.com

BABY CARE INDUSTRY STRATEGIC MAP

Do you want to be visible on foreign markets? We recommend those with whom you can talk business. Get in touch with the representatives of the best nursery trade magazines.

CHINA NURSERY CHINA

ENGLAND NURSERY TODAY

GERMANY BABY & JUNIOR

NETHERLANDS BABYWERELD

NORWAY BABY, HOBBY & LEKETØY

POLAND BRANŻA DZIECIĘCA

SPAIN PUERICULTURA MARKET

SWEDEN LEK & BABYREVYN

bcmi@babycaremagazines.com www.babycaremagazines.com

BCMI President Daniele Caroli caroli@danielecaroli.biz

The perfect PR

Getting your news out into the world can sometimes prove quite a tricky business with an endless list of pressing things to do. Fear not, as a trade sector Nursery has the perfect PR companies at your disposal. They know and understand our industry and take the pressure off and can do all your promotion for you. From contacting the necessary press to marketing online, here is a selection of good PR companies who know exactly who and how to get your news, deals, offers and promotions read by the right people, something that will only help you and your sales succeed.

Brand PR specialists for the family market

The team at Vista are experts in creating consumer brand connections across a variety of touchpoints, designed to drive sales.

Taking a multi-channel approach, Vista delivers strategic communications programmes that include market positioning strategies and memorable messaging, media solutions, social media management, web content devised to enhance SEO and digital advertising.

Celebrating its 11th year working solely in the family market, the team at Vista leverage exceptional market awareness, consumer insights, media and business contacts to bring value to every client relationship.

Vista sets itself very high standards in delivery and measurement. The team combines in-house experience with director level global agency expertise to deliver a unique, always on and highly integrated professional service.

Luisa Svensson, Trade & Consumer Marketing Manager

Graco UK comments: ‘Vista are a highly valued member of our team’.

Ali Jackson, Head of Marketing, Micro Scooters: ‘I just thought wow this is great!’

Phil Howe, Country Manager UK & Ire Peg Perego: ‘They are a constant stream of new ideas to support sales.’

Contact:

Jane Pavia-Davis

jpd@vistapublicrelations.com

Flexible and adaptable

Industry experts join forces to launch a new and exciting PR & Marketing Communications Agency.

The Pebble Agency may be new, however the team behind this new PR company boasts combined Nursery Industry experience of over 50 years! Their services pretty much cover everything you will need from a PR, Marketing and Creative Agency.

Flexibility is their key message. You can put together your own monthly package by picking from their many services, which they call “Pebbles”. The Pebbles include traditional PR activities, social media, digital marketing, design, content creation, and influencer marketing, to name a few. You can also use Pebbles for one off projects as and when your business requires them, without committing to a long term contract.

One USP The Pebble Agency adds to its portfolio is the online parenting hub - Mumii. Jo Studholme comments, “Our clients enjoy the added value we offer being able to publish their news, product launches, reviews, etc. on the Mumii platform.”

If you are looking for a fresh, innovative and flexible approach to your PR and Marketing activities, contact The Pebble Agency today.

Contact:

07977 549047

info@thepebble.agency

www.thepebble.agency www.mumii.co.uk

Helping build brands

Azaria – Media. Influencers. Social. Digital. All your Marketing Support Under One Roof.

Azaria is a UK leading family specialist PR and digital marketing agency. With a proven track record, Azaria helps build brands and drives sales through targeted multi-platform campaigns.  Well known amongst the media, influencers and celebrities, it is the go-to agency for all-things family.

Its client portfolio spans big and small including Maxi-Cosi, Beaba, Vital Baby, Angelcare, Baby Central and Emma’s Diary, to name but a few. From strategy to content to execution, Azaria handles it all. With years of experience its expertise includes:

■ Media relations

■ Product launches

■ Celebrities & influencers

■ Social creative content and advertising

■ Digital media content & advertising

■ Awards

■ Sampling

■ Brand & expert partnerships

■ Product placements …and much more.

Clients can take advantage of Azaria’s comprehensive influencer database, which combines data-driven insights and innovative tactics to produce meaningful relationships between brands and creators. Whilst its digital marketing service includes Facebook Retargeting, Google Shopping, Search and SEO, to deliver fully-rounded campaigns that drive web traffic and product sales.

Their annual Family Report reveals current UK trends and market insight, confirming Azaria has the knowledge behind its expertise to deliver truly excellent results.

Bursting with passion

With an enviable portfolio of clients, bumpPR represents a number of the much-loved and well-established brands including Medela, Snüz, The Little Green Sheep, Kit & Kin, Ladybird Books, and Polarn O. Pyret, to name a few. However, the creative team, who have more than 40 years PR experience between them, are equally well-versed supporting starts ups in the sector.

Now in its 13th year, bumpPR prides itself on having long-standing relationships with many of its clients, having represented some for nearly a decade!

The small, dedicated team ensure each client is made to feel important, with bespoke planners being thoughtfully created to seamlessly support individual brand’s marketing objectives.  Delivered by passionate and knowledgeable professionals, covering everything from press and influencers, to events and celebrity engagement -  the team are tenacious when it comes to getting great results.

Whether it’s a long-term, integrated strategy or a cheeky little social post, bumpPR will ensure that your company, product or service gets credible exposure in all the relevant places. In other words, we’ll get the right people talking about you.

01462 613 002 | www.bumppr.co.uk

bumpPR’s down to earth, friendly, and approachable team has ensured that the award-winning agency has remained one of the leading PR agencies in the Nursery and children’s sector, working with some truly iconic family brands.

Robert Anslow Managing Director

Grow your international sales with the UK Export Academy

Brought to you by the Department for Business and Trade, the UK Export Academy is a free training programme, delivered through a hybrid of online and face-to-face learning. Designed to help you discover your export potential, increase your confidence, and upskill your knowledge of overseas sales. All you have to do is sign up and create your personalised account.

There are numerous foundation modules, events and master classes to attend, all tailored to your business needs. Masterclasses for March 2023 include:

Search Engines – 9th March 2023

Take a practical look at what search engines need to see, how they work and what you need to do in order to rank your pages.

Parents pay premium for vegan

If your company is a member of the Baby Products Association and you are not currently receiving members’ e-bulletins with industry updates, but would like to, please email julie@b-p-a.org who will add you to the database.

www.b-p-a.org

According to The Brainy Insights, the baby care products market is growing at a compound annual growth rate (CAGR) of 4.6% from 2022-2030. The market is majorly driven by health-conscious parents that are seeking products that are cruelty-free, gluten-free, vegan and have botanical ingredients such as calendula extracts, chamomile, rosemary, aloe vera extracts, coconut oils, olive oils, shea butter, vegetable glycerine.

An increasing number of affluent millennial parents are seeking premium and specialised baby skincare and haircare products. According to Maxime Fougere, the global beauty marketing manager at Lubrizol Life Science, who examines suitable ingredients and future trends for baby care products, premium natural ingredients, and fragrance-free & antibacterial claims were the most important factors sought by parents before purchasing personal care products for babies and children in 2021.

Brands with a natural approach to baby care products appealed more in the year 2021 and are likely to grow. The most purchased categories were shampoo, nappy cream, oils, and sun care products. Further, sustainability, nature, efficacy, and safety were the megatrends among parents. As per industry experts, baby care products that are organic, vegan and biodegradable have become popular. Organic & natural products are preferred more by parents and they are not reluctant to pay a premium price for the safety of their children.

Source: The Brainy Insights. Photo by Janko Ferlic: Pexels

Increasing Website Traffic – 16th March

Find out how to gain customers through content based, paid, social and affiliate methods.

Conversion Rate Optimisation – 23rd March 2023

How to increase your conversion levels, build better user-focused pages and how to keep your visitor engaged on your website.

How to Trace and Monitor Your Website Analytics

– 30th March 2023

Discover how to use analytics to further refine your efforts and increase your website’s international performance. For more information and to sign up to attend visit: www.events. great.gov.uk/website/6264/events/

Experts Want a Ban on Infant Formula Marketing

Infant formula companies have ‘pathologised’ normal baby behaviour to promote their products, and there should be ‘an international, legal treaty’ to prevent their marketing, according to health experts. In addition, political lobbying by milk formula companies to influence public policy should be sharply curtailed.

These are some of the suggestions contained in a  hree-part series published in The Lancet in February 2023:

Fewer than half of all babies are breastfed as recommended by the World Health Organization (WHO), as formula milk companies “exploit parents’ emotions and manipulate scientific information to generate sales at the expense of the health and rights of families, women, and children,” argue the authors.

“The sale of commercial milk formula is a multi-billion-dollar industry which uses political lobbying alongside a sophisticated and highly effective marketing playbook to turn the care and concern of parents and caregivers into a business opportunity. It is time for this to end,” says series co-author, Professor Nigel Rollins from WHO’s Department of Maternal, Newborn, Child and Adolescent Health.

The series exposes how the commercial milk formula (CMF) industry portrays normal baby behaviour –  including crying, fussiness, vomiting and poor night-time sleep – as ‘pathological’ problems. They “exploit mothers’ insecurities about their milk and their ability to satisfy and calm their baby” – and offer CMF as a solution, adds the series. The damning exposé comes over 40 years after the World Health Assembly adopted the voluntary International Code of Marketing of Breast-milk Substitutes in 1981 to reign in the infant formula industry – which has been powerless to stop marketing manipulation. In fact, sales of milk formula grew 37-fold between 1978 and 2019 – from $1∙5 billion to $55∙6 billion annually.

Source: Health Policy Watch: 08/02/2023 Kerry Cullinan.

Meet our members …

Members of the Baby Products Association, whilst all nursery industry related, include a diverse range of businesses from wheeled goods, car seat and travel products manufacturers, to companies producing feeding, clothing, toys and accessories and also industry service providers. Over the next few months we will introduce some of our members. However, you can view a full list including company contact details on the website at www.b-p-a.org

Innovative essentials

Established for over 25 years, Weybury Hildreth Ltd creates brands and products which make the most of the latest innovations in science, materials and design to become must-haves for parents. Hero brands include Purflo, Koo-di and Pink Lining.

Based in the West Midlands, England, with offices in China, the company creates innovative products right from ideation through to design and production, selling to customers via retailers around the world and direct to consumers via their e-commerce platforms.

Telephone: 0845 680 9276 Email: enquiries@whleurope.com

Website: www.weybury-hildreth.com