Nursery Today October 2020 by Lema Publishing

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contents the team Editor Penny Franks penny@lemapublishing.co.uk

Ad Manager Christine Contreras christine@lemapublishing.co.uk

Ad Manager Simon Davis simon@lemapublishing.co.uk

OCTOBER 2020 ISSUE 1 VOLUME 24

Re g ul a r s

Contributors 10

6 News r Profile 14 Retaile r Snapshot 20 Supplie ducts 49 New Pro y Products 54 The Bab n Associatio

26 50

p14

The Insights People

Parents Insights take a look at ‘experience economy’ post-covid.

Barking Mad

Pramlands, John Barker is talking stock!

FanFinders

FanFinders’ Chief Commercial Oﬃcer Adam Gillett discusses how modern families and the industry are embracing smart tech.

Cover Story

Sales Assistant

Marian McNamara marian@lemapublishing.co.uk

Maxi-Cosi

Welcome Adorra2 and Zelia2 - Maxi-Cosi continues to innovate from A-Z!

Production Director Paul Naish paul@lemapublishing.co.uk

Features

Production

Nursery Furniture

Weaning

Mother&Baby 2021 Shortlist

Rick Vickers rick@lemapublishing.co.uk

Managing Director Mark Naish mark@lemapublishing.co.uk

plus product focus

Chairman

Health & Wellbeing

Malcolm Naish malcolm@lemapublishing.co.uk

Baby Tech

Circulation Robert Thomas robert@lemapublishing.co.uk

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Lema Publishing Ltd 1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930

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www.nurserytoday.co.uk

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editor’s letter www.nurserytoday.co.uk Instagram: nurserytoday LinkedIn: Nursery Today

elcome to the October issue. This year so far has come with so many problems and dilemmas that have been caused for many in the Nursery Industry by the current pandemic, but I would like to congratulate you all - what a resilient bunch you all are!

Independent retailers have certainly proven their worth, by once again working tirelessly to demonstrate they truly are the unsung heroes of our industry. With the rules constantly changing, and the new Tier system up and running, I really must congratulate every one of you for way that you have operated, worked your way through all the challenges that you have endured and continued to provide a quality service to your customers. This month we cover a host of product categories, for example, Nursery Furniture (page 22), Weaning (page 28), Health & Wellbeing (page 46) and Baby Tech (page 50). Nursery Furniture continues to show growth, with recent research findings from Green Sheep illustrating that 61% of those asked opting for a cot that converts into a toddler bed. Cots are still however sought after, especially for those who

may be looking for ‘space saving’ options, Cotbeds represent value for money as they take little one through to approximately five years of age. Another notable trend that is highlighted within our Supplier Snapshot this month within this product category is that parents are looking more at 2-piece bundles - cotbed and dresser. As we all know, this year many of our yearly Nursery Awards have turned their attention to online with Mother&Baby also making the decision to change to a virtual event, Mother&Baby is one of our industry’s most sought nursery awards and all products entered are rigorously tested by an army of more than 3000 mums. With the 2021 Shortlist having been announced his month we highlight a variety of products who have been selected as a finalist. These awards give a great level of kudos to brands as they are instantly recognised by consumers with all winning products being able to proudly display the M&B logo on packaging and highlight this accolade on websites and social media content. By winning one of these awards brands and their winning product instantly gain a higher level of consumer confidence. Take time

Check out the finalists of the Mother&Baby Awards by turning to page 34!

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to browse the list of finalists over on page 34 with a great selection of highlighted products that you will find of interest from page 36. The winners of the 2021 Mother&Baby Awards will be announced in a new format this year on the 24 November 2020 at 4pm – The Mother&Baby Virtual Ceremony. As there are no costs to attend this year, why not register to watch and enjoy the proceedings. Simply visit crowdcomms.typeform.com/to/E3OkoolN to register. Watch out for our December issue where we will feature all the winning products! You will have noticed our cover hero this month is Maxi-Cosi who announce the launch of the Adorra2 and Zelia2. Check out their features by turning to page 12, proving that this brand continues to innovate from A-Z! Baby Tech is an area that is seeing huge innovation within Nursery, with brands continually developing great products FanFinders Chief Commercial Officer Adam Gillett discusses how modern families and the industry are embracing smart tech. Take time to turn to page 50 to read more! Finally, if you haven’t already, why not subscribe to our online news service where we deliver regular news items and new product launches direct to your inbox! Visit www.nurserytoday.co.uk.

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news

Kath Williams set to retire At the end of 2020 Kath Williams will hang up her order pad for the final time. Kath has been working in the nursery trade for over 50 years and for the last 20 years she has been representing Babybase Wholesale in the north of England, north Wales and Scotland. Known and loved by everyone in the trade Kath has decided that now is the time for a little ‘me time’.

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Beaba drives forward with new appointment

Cybex wins three prestigious awards

Micralite launches Profold in new look graphite October 2020 sees baby travel brand Micralite unveil ProFold Graphite, a new look for the brand’s multi-award winning compact stroller. ProFold Graphite will come with grey melange fabrics, coordinating chest and harness pads as well as a cushioned vegan leather handle and bumper bar in tan. Micralite’s lightweight ProFold stroller has been thoughtfully designed to overcome the challenges faced by parents in the city and also when travelling. Suitable from birth with a full lie-flat seat, there is no compromise on usability or comfort for parent or baby. www.micralite.com

Cybex the global baby brand renowned for its luxurious pushchairs, car seats, and baby carriers, has once again been awarded the German Design Award. Three CYBEX products received the title of ‘Winner’ in the ‘Excellent Product Design - Baby and Childcare’ category including the GAZELLE S stroller, the EEZY S+2 and the SOLUTION Z i-FIX child car seat. Since 2011, the German Design Award not only honours particularly innovative products and projects that are unique in the German design landscape, but also their designers and producers. www.cybex-online.com

Innovative lifestyle parenting brand Beaba continues its UK brand development with the appointment of a Senior National Account Manager, Zoe King. Zoe joins the brand and its sister company Red Castle to support ongoing business growth in the UK and the Netherlands. Having previously worked with a number of high profile and much-loved household names, including Disney and Warner Bros brands, Zoe joins the team to support the growth of the company’s key accounts, together with driving forward new business development. www.beaba.com

Nuna wins two Which? Best Buys Nuna, the premium baby brand and number one choice for A-list celebrities, have been awarded 86% by Which? for both the MIXX next pushchair and MIXX next travel system. This now gives Nuna the top three rated pushchairs in the Which? Best Buys Pushchair list. Which? goes beyond the accepted standard of testing and really put products through their paces – testing them for the way people use them in real life, not just the way manufacturers would like them to be used. Which? Best Buys are only awarded to products that excel in their expert testing and represent the best in their category. www.nunababy.com

Spielwarenmesse postponed to Summer 2021 The Spielwarenmesse at Nuremberg’s exhibition centre traditionally opens its doors at the beginning of the year. Scheduled to run from 27 to 31 January 2021, the event has been called oﬀ in good time as a direct result of the persisting Covid-19 pandemic. For the first time in its long history, the world’s leading toy fair has been postponed until the summer by organiser Spielwarenmesse eG. The decision was made by the supervisory board on 24 September and comes in the face of rising infection rates and further restrictions on travel. Spielwarenmesse eG is currently in talks with NürnbergMesse to find a suitable date for the Spielwarenmesse 2021. In the meantime, the website at www.spielwarenmesse.de will continue to provide exhibitors, retailers and buyers, as well as media representatives with a large oﬀering and a plethora of information about the toy industry. The digital platform is continually being expanded as an extra service and a complement to the physical exhibition experience. 8

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focus

PARENTS INSIGHTS

The experience economy post-covid Movies and outdoors sports have suffered huge losses in the experience economy during lockdown, so brands will need to become more agile for the new normal. Jenny Kieras Chief Operating Officer Experienced in product development and both B2B and B2C marketing, Jenny’s focus at Parents Insights is expanding the products offered by the business, which currently surveys 10,000 parents each year to give brands valuable insights into emerging trends. Jenny has worked for brands and with buyers and retailers in this industry for many years, so also knows it is more important than ever before to be able to stay ahead of trends and back product decisions with data and insight. Parents Insights was launched by Manchester-based The Insights People in 2018 to give companies direct access to flash trends and key data to enhance their knowledge about their target audiences’ attitudes, behaviours and consumption.

About Parents Insights Parents Insights is the most comprehensive and dynamic market intelligence resource on all things expecting and new parents in the UK. Every week we survey 200 expecting and new parents (up to the age of 4), which is more than 10,000 every year – which enables brands and agencies to provide significant insight what is influencing into the attitudes, behaviour and consumption of this generations of parents. For more information on Parents Insights, a sample report and a demo of the Parents Insights award winning portal visit www.parentsinsights. co.uk/nurserytoday or call Jenny on 0330 159 6631.

he Coronavirus pandemic has fundamentally altered the experience economy, with the vast majority of events being forcibly moved into online spaces or cancelled altogether. However, as time passes and we enter the new normal, how will the experience economy adapt and recover? 44% of pre-school parents want their children to value experience over mere products, meaning that the opportunity is there for brands to immerse kids in order to engage them. Kids have significant spending power, a large proportion of which will have been lost during the pandemic. For example, a portion of the estimated £951m yearly spend on movies, or the percentage from £813m of sports gear for outdoor sports will be a complete loss to the experience economy, since these activities have been banned during Coronavirus. However, agile brands have been able to adapt to meet the needs of kids during lockdown measures. Film companies have experimented with digital release models such as the release of Trolls World Tour, the eighth most popular film for 3-6 year olds in the last 12 months. The title was the first major film to get released on digital channels first, rather than in the cinema. Direct-to-consumer models in order to bring experiences inside the home will continue to be prevalent post-COVID, as companies look to target families reluctant to leave the house in times of uncertainty, even as lockdown restrictions ease. In-home experiences designed for the family will look to target the rebirth of family time, as there was an increase in the amount of kids watching TV with their parents over lockdown. With data showing that kids now have more influence over household decisions, the response from Parents

Insights is a global launch. Jenny Kiera, Chief Operating Officer at The Insights People says: “As we see increasing democratisation of the family dynamic and children becoming key influencers in the home, we have taken the decision to expand The Parents Insights brand on a global scale. From January 2021, we will begin to survey expecting and new parents in the markets we currently operate in, which includes Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Russia, Spain and USA, as well as continuing to collect data from UK parents, too.” As kids were forced to remain indoors, digital and offline worlds merged and industries started to adapt to the changing circumstances, which were beyond their control. During lockdown, the definition of a ‘video game’ is beginning to shift as Fortnite the most talked about subject (3.5%) outside of Coronavirus since lockdown - continues its evolution into a brand and media platform. The platform held a virtual concert in its new ‘Party Royale’ world, a non-combat social mode where players can simply hang out. The event featured rapper Travis Scott, who is less known in the UK than the US, but has since moved to be the seventh highest ‘new’ artist in The Insight People data in May. In-game experiences represent an opportunity for content creators to

engage with a global audience all at once, without any major cost implications, meaning these virtual events will become the norm, even when live concerts can be resumed. Although children have adapted, by being given no option but to live in a virtual world, there will be an undeniable need and want to experience the ‘real’ physical world again. Communities and experiences will play an important role in helping children adapt to the new normal, as kids long to feel like they are part of something again. Parents Insights is the most comprehensive and dynamic market intelligence resource on all things for expecting and new parents in the UK. Every week 200 expecting and new parents (up to the age of 4) are surveyed - which is more than 10,000 every year - enabling brands and agencies to provide significant insight into what is influencing the attitudes, behaviour and consumption of this generation of parents. Parents Insights are offering brands an immersive planning meeting to illustrate how data and insights into the world of parenting can help inform advertising, content, licensing, product, marketing, and sales planning. To download the latest complimentary Parents Insights report please visit: www.parentsinsights.com/nurserytoday

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retail

THE BABY COT SHOP

Made in

Chelsea This month Nursery Today had the pleasure to question Toks Aruoture, owner of The Baby Cot Shop, to find out more on the inspiration of their store and the service they offer and how they have driven their business during the Covid-19 pandemic. We are seeing a lot of Bouc le Can you tell us a little about The You offer luxury nursery items, fab ric s, an d cre at ing a co sy Baby Cot Shop and the inspiration does this limit your audience? nu rsery us ing te dd y be ar -l ike I wouldn’t say we limit our audience. We provide behind opening your doors? a product and service to expectant parents who At The Baby Cot Shop, we help expectant fab ric s is gro w ing . We love struggle to find premium quality furniture tailored parents to create unforgettable nurseries for th is trend because it to their style- which is exclusive and bespoke. In parents who are looking for something a bit intro duces w arm acc ents to addition, there is something for all mums at The special. We pride ourselves on our handcrafted Baby Cot Shop; whether it’s a unique decorative furniture, accessories and bed linens in designs th e nu rsery roo m piece or advice and inspiration for their nursery. to delight. Our journey started in the United States, where I became acquainted with high-end, beautifully crafted furniture for babies and children. We had emigrated from England, and in the process, I purchased a baby furniture boutique; I then merged my interior design background with the sale of beautiful furniture and became a specialist in interiors for little ones. I lost the company in the 2008 recession and moved back to England to weather the stormarriving not only empty-handed but also pregnant with son number four. Unable to sit still and wait for this Tsunami to blow over, I studied the UK market and found there was nothing remotely close to what we had in the States. Armed with my knowledge of craftsmanship, and a determination to bring a major change to the nursery furniture industry, I researched options on the continent and curated a selection of furniture, linens and accessories. The Baby Cot Shop was launched online initially as Punkin Patch Interiors before rebranding in 2012. Five years later we opened our ﬁrst location on the King’s Road in Chelsea, London.

nursery today

We are a community of mums from all works of life who share that common thread of motherhood.

You were extremely active during the lockdown period, did you see an increase in traffic to your website? There was a significant increase in online orders. Our shop was closed from March to June, so clients who would typically come in to shop for their nursery took the online route instead. Now because our products are mostly bespoke, we helped parents who required a personal service by sending samples to them instead. That way, they were able to make their choices in the comfort of their homes. We have become known as the bespoke baby furniture company, and our clients tend to expect a bit more than the standard ‘add to cart and check out’ method of shopping. We help match colour match finishes, choose fabrics and decide on wallpaper so while we usually do that in our showroom, during lockdown we engaged the services of courier companies more than ever.

Do you feel that inﬂuencers and bloggers assist in spreading awareness of nursery products for new parents?

I believe they do. We have had parents show up with photos from Instagram and say they want a particular inﬂuencer’s nursery room. Also, bloggers and inﬂuencers are particularly good at spreading the word about smaller, little known companies who don’t have the budget to compete with the high-street brands.

How important is social media to your business? Very. Visuals play a signiﬁcant part in the decision making of buyers. Our products and design service can be judged to an extent by pictures, and while images don’t tell the whole story, they can at least get the clients through the doors to see for themselves. We use Social

Being recognised by the govern ment has been one of the highlights of my business journey. The recognition exposed us on a much larger scale than we have had - we are a Chelsea secret and has increased our reach.

Media to tell the story of our brand, to inspire mums at every point of their journey and to show them how to create their dream nursery- without the overwhelm. Many parents ﬁnd our videos on expert advice and room design consultations extremely useful.

You recently received a fantastic recognition. Can you tell us a little more about this and why this was important to your business?

This past summer, the UK Government recognised and featured us in their Great Inspirations Campaigns, during the lockdown. They selected eighty businesses across the country for transcending the norm. The campaign recognised The Baby Cot Shop for going beyond for our customers, as well as innovatively adapting to a new way of doing business- which in our case was holding virtual consultations for expectant parents who had no idea what they needed for the nursery. We are proud to have supported our customers during a challenging period made worse by the Covid-19 pandemic. Also, I launched my inspirational podcast directed at women. The Living Inside Out podcast is a space where women can identify the signs of limiting beliefs which hold us back. When I had my ﬁrst son, I struggled with the conﬁdence to raise him in line with my instincts. I held back because I believed every other mum knew what she was doing except me. As a businesswoman, a mindset like that can

be limiting. It is only through addressing such beliefs that I have been able to grow my company instinctively. Being recognised by the government has been one of the highlights of my business journey. The recognition exposed us on a much larger scale than we have had- we are a Chelsea secret and has increased our reach. Personally, the experience served as a platform to see what is possible for us as a small business and led me to strengthen our foundation for future growth. On the whole, this was a morale boost for the team and a reassurance that we are doing something right.

Did you feel you successfully re-opened your doors to customers visiting the store? How are you currently operating?

What’s interesting is that during the lockdown, I had an opportunity to recalibrate my entire life- as many people did. I have learned not to judge progress by my physical senses so even though we had fewer people coming into the shop, I believed we were growing and expanding at the root level, where it couldn’t be seen. So to answer your question, yes. We successfully re-opened, but perhaps not in the way that many would deﬁne success. We initially started with appointments, and we have since re-opened fully with all regulations in place as it relates to keeping staﬀ and the public safe. What’s changed is us doing more home visits than ever; this gives our clients peace of mind as they have some control over the environment in which they are shopping.

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retail

THE BABY COT SHOP

Is there an arm of your business where you made a change during the challenges faced by many retailers since March, that you will keep in place?

Indeed, our video consultations are here to stay because we can better assist our customers as far as the Middle East and the United States. People find our personal touch reassuring, and a level of intimacy has always been woven into our brand. What is the main criteria for products that you stock and offer to your customers? Safety and Craftsmanship tie at number one. It is mandatory that the product is not only safe for use but that it is also produced with the utmost care and attention to detail using high-quality materials. Ultimately, that has an effect on aesthetics, which is the first thing people see. I believe parents should have great design, functionality and safety built into the nursery, and should not have to compromise on any of these. Childhood happens only once. Our job is to make it memorable.

How do you source new products or spot new trends that emerge?

We ﬁnd that our customers are trendsetters themselves. Fashion and interiors are intricately linked, and we draw inspiration for what’s in or what’s next from the world of style. Since we design most of our furniture in-house, we have the ﬂexibility of incorporating trends into each piece. Trade shows are also huge for us for getting insight and meeting new suppliers.

Do you feel we are experiencing any particular trends with regard to furnishing the nursery at present what are your customers’ dreams and desires?

Absolutely. We are seeing a lot of Boucle fabrics, and creating a cosy nursery using teddy bear-like fabrics is growing. We love this trend because it introduces warm accents to the nursery room. After the year we have had with the pandemic, we are craving comfort and reassurance, and this look guarantees precisely that. The Dulux Colour of the Year- 2020 is Tranquil Dawn which is inspired by the morning sky and thought to give rooms a human touch, and again we see how and why homeowners have embraced this. We have spent more time indoors than any other, and I can’t think of a better space to be in than one which promotes calm and creativity. We are also seeing a lot of rainbows which is the 16

nursery today

Toks Aruoture is a nursery interior designer and the founder of The Baby Cot Shop based in Chelsea, London. She helps expectant parents who are struggling to design their nursery create a safe and functional space where their baby can thrive in. Toks is passionate about helping entrepreneurial women to play bigger and she keynotes at women’s conferences and corporations. Toks is the host of Living Inside Out, available on all podcast platforms. www.thebabycotshop.com | www.toksaruoture.com symbol of hope. Rainbows are all about peace, hope, joy and new beginnings, so it’s no wonder they’re a nursery decor craze. This is not going anywhere soon, so prepare to see this trend well into the next year and beyond. When it comes to creating that unique space for their child, our customers want the freedom of choice and our bespoke service gives that to them.

Do you feel we have suﬃcient innovation when it comes to nursery products?

I believe we do- but we need to be bolder in letting our ideas out. When you look at nursery trends around the world, the UK tends to follow rather than lead, and this isn’t for lack of talent or production ability. I think we allow our British conservative nature to restrict us in an area we should be leading in.

Do your customers have an idea of what they would like prior to contacting you, do you feel they are better informed and educated about nursery products that are available?

We have a mix of customers. Some know exactly what they want, they’d have done their research and have designed the perfect space often choosing our furniture before visiting us. Then they come in to finalise, select fabrics and match paint finishes. Others have no idea what a Moses Basket is, and we educate them on what’s needed. And of course, we have everyone else between both extremes. Educating our parents is an added value we offer. Before the pandemic, we held in-store parenting events with experts in every area of parenting. While we continue to do so on an individual basis, we look forward to hosting classes in our event space again.

You oﬀer a nursery interior design service, how popular is this with your customers?

Our design service is popular with clients that are either time-poor or require a professional touch for their nursery. Parents from all over the world come to us to help create a bespoke nursery room that’s luxurious, stylish, functional and safe, so that’s precisely what we deliver. Often they feel frustrated

having trawled the internet for beautiful furniture that speaks to their taste, and they don’t want to settle for something that doesn’t speak to the dreamy picture they’ve imagined. Most of our clients want the nursery the nursery to have the same attention they give to the rest of their home. Customers come to us because of our ten-year-plus expertise- we also work with interior designers because there are considerations to be made in the nursery room, that you wouldn’t make in the rest of the home.

Have you altered the way in which you currently oﬀer this service?

We have amended things slightly by adding in the video consultation. That was always an option, but we rarely used it pre-COVID. We ﬁnd that we are continually tweaking our processes so that it maximises time and makes the process smoother for our clients.

At present, your focus in quality nursery furniture and decor, do you see this expanding into other nursery categories in the future?

Possibly, but not until we feel we have exhausted the possibilities of our current oﬀerings. Trends come and go, and the culture is continually evolving. It means new, sustainable materials previously unavailable now exist, and we are committed to travelling on that path. We still have a way to go.

Finally, do you have any exciting plans on the horizon you would like to share with Nursery Today readers?

Yes indeed! We are going to be unveiling a new look soon, along with the launch of our line of baby linens and furniture. We are so excited because it has been a long time coming. Often we make plans with what seems like realistic timelines, then life happens. And when you have a family, because I’m married with four sons; everything stretches and takes longer than you had imagined. Our new look will be more streamlined, and our oﬀerings will be a bona ﬁde representation of our brand, which is authentic, inspiring and exclusive.

CONTACT YOUR SALES REP FOR MORE INFORMATION ON OUR NEWEST PRODUCT AND BUNDLE DEALS

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supplier snapshot This month we spoke to some of the industry’s finest to find out their thoughts on nursery furniture and trends in this category.

Rachel Halliburton PRODUCT MANAGER, CUDDLECO

Are we experiencing any trends when it comes to Nursery Furniture?

Andy Crane

MANAGING DIRECTOR, BABYSTYLE Are we experiencing any trends when it comes to Nursery Furniture? I think the buying of nursery furniture has always been a considered purchase and will stay that way. As such, consumers expect to be able to visit a showroom that’s accessible to them and see a room set in the flesh – not just a swatch of a finish. If anything, the single most important expectation is that of ‘product quality’. The Home category is now more competitive than ever; we so far as an industry have done very well in ensuring the products we bring to market are constantly pushing the standards but its something we must continue to do across our ranges, even at entry level. Are consumers seeking out products that are made using wood from sustainable sources? Sustainability and responsible sourcing are both really important topics and things that should be taken seriously – not just ticking a box. We’ve not noticed consumers seeking out ‘wood from sustainable sources’, but it’s not something we’re actively discussing as an industry. Our furniture collection (Charnwood) is manufactured using pressed or formed wood; as this process uses wood fibre that would ordinarily be discarded in the timber industry, it puts less strain on our forests creating a more sustainable construction practice for the future. Have we experienced a continued interest in room sets and if so, why do you think this is? Charnwood room sets are really popular; we have consumers that just buy cot beds and those that opt for full 3, 4 or 7-piece sets. Price-wise, our sets are competitive so it generally comes down to individual circumstances. Space is an important factor to consider, especially with the majority of new build homes now promoting compact living; furniture is generally not manufactured to fit a particular type of space, so it is completely understandable if the decision is to go for 2-pieces (often cot & dresser) out of 3. We just have to ensure our core furniture is practical, for example adapting from a cot bed to a day bed, or an underbed drawer for additional storage. Are brands important in this sector? Brands are always important – but your brand is only as good as your product. ‘Charnwood’ is the borough where BabyStyle was born – paying homage to our roots and staying true to the brand, we’ve worked hard over the past few years to build a strong reputation for our nursery furniture, building displays in-store and delivering to homes across Britain. Today, we’re proud to house a collection that offers contemporary designs as well as more traditional styles too, available in an array of different finishes. We’ll continue to build the Charnwood brand and collection, as a staple of our BabyStyle Home category. Is this a product category that is researched online prior to purchase? Like with everything, I would expect so. We’ve seen a great reception for our new sets particularly on active lookbook platforms such as Instagram, Pintrest and Houzz. Consumers who are searching for things like ‘nursery inspiration’ are engaging with our content organically which is key for genuine growth. But what is equally as important is being able to follow up with strong presence in-store and our showroom fitouts in the likes of Newbie & Me, Pushchair Expert and more recently Little Poppets have led to these select stores becoming some of our strongest accounts for nursery furniture.

nursery today

Dark graphite grey’s and deep royal blues are definitely trending at the moment but white is still a winner for us in nursery furniture. We have some beautiful “scandy” alternatives for customers arriving soon in the new year for the mum and dad who are looking for something different. In the mealtime our driftwood Ash top rails on the Clara and Aylesbury cot beds have proven to be our outstanding sellers giving a beautiful contrasting tone to our satin white finishes. Have we experienced a continued interest in room sets and if so, why do you think this is? I think the “bundling” up of 2pc and 3pc sets always offers the best value for money when purchasing for a nursery, we definitely trend more with 2pc bundles recently over 3pc and this definitely has to do with value and room space in new homes. Do you feel that parents are looking for value in comparison to quality? It is a difficult question and very much depends on someone’s available disposable income, having a newborn baby is after all a very expensive journey, however the rigorous British Standard testing means that all cots and cot beds have to meet the same standards so they should not be compromised on safety or build quality so the term “value” can have many different meanings. There will always and should always be a place for every price point in the market so that all families and babies have a warm and safe sleeping environment, however there is almost definitely an increased demand/search for “value” in their chosen price range, we see an increasing demand for “added value” within the proposition.

M ark Nicholls

BRAND DIRECTOR, GREEN SHEEP GROUP Are we experiencing any trends when it comes to Nursery Furniture? From our research the majority of parents (61%) choose a cot which converts into a toddler bed, as their followon sleep solution once their child has outgrown their moses basket or crib. This compares to 30% who opt for a more space-saving cot or mini-cot alternative. When it comes to design, we’ve spotted three trends in 2020 which look set to continue into 2021. While gender reveals have become increas ingly popular, unisex nursery designs are in high demand as parents-to-be also seek more muted, pastel interior styles. Scandinavian and Nordic styles are also commonplace, with minimal foundations which allow for carefully placed accessories and the ability to tweak the room style over time as they grow. Are consumers seeking out products that are made using wood from sustainable sources? There has definitely been an increase in the number of enquir ies we receive at Snüz relating to the sustainability of our materials and produc tion methods. There’s also a focus on packaging, and at Green Sheep Group we are in the process of exploring how we can remove plastic from our packaging. Have we experienced a continued interest in room sets and if so, why do you think this is? Yes, we are regularly asked for matching furniture to go with our SnüzKot cot beds and continue to see a significant uptake for this, with around 30% of Snüzkots sold with a changing unit. With this in mind, we are looking to add to our range in the future with the development and addition of a SnüzKot Wardro be.

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Beautifully crafted In spite of the “non traditional” launch of their new furniture range CuddleCo have built a great success story with their new Clara furniture range.

The perfect room Nursery furniture is big business. Parents will continue to need somewhere for baby to sleep, solutions for storage and also items that accessorise the nursery.

urniture for the nursery is a staple product category for many Nursery retailers and we are fortunate that we have a great selection of products to chose from. With many parents opting for furniture sets to give a co-ordinated feel to the nursery this is one sector that doesn’t stand still and over time has really caught the imagination of the consumer. Nursery Today asked Green Sheep’s Brand Director, Mark Nicholls if he felt we were currently experiencing any trends when we look at nursery furniture. “From our research the majority of parents (61%) choose a cot which converts into a toddler bed, as their follow-on sleep solution once their child has outgrown their moses basket or crib. This compares to 30% who opt for a more space-saving cot or mini-cot alternative. When it comes to design, we’ve spotted three trends in 2020 which look set to continue into 2021. While gender reveals have become increasingly popular, unisex nursery designs are in high demand as parents-to-be also seek more muted, pastel interior styles. Scandinavian and Nordic styles are also commonplace, with minimal foundations which allow for carefully placed accessories and the ability to tweak the room style over time as they grow.” Nursery Today asked BabyStyle’s Managing Director, Andy Crane, if he felt that parents were looking for value in

nursery today

comparison to quality? “Whether or not they are looking for it, we have a responsibility as manufacturers to offer good quality products. Value is often determined by the brand and is influenced by lots of other contributing factors. “Our core mission at BabyStyle is ‘To develop quality products that really have the wow factor, whilst never compromising on comfort, safety, functionality, affordability or style’. This is a mission we will always abide by and continue to work to.” A notable point of interest is the desire for co-ordinated room sets with cotbeds firmly at the centre of this. Parents are

approach, and the desire for products of good quality which stand the test of time either for a second child, or to ensure a good re-sale value after ﬁrst use.” Talking of consumers now being more environmentally conscious we asked CuddleCo’s Product Manager, Rachel Halliburton if she felt that consumers are seeking out products that are made using wood from sustainable sources? “We haven’t seen a huge spike in speciﬁc requests or direct questions about the sustainability or origin of materials used in our furniture ranges, but we do get more and more questions posed over “how” and “what”

“Furniture items don’t tend to be an impulse purchase. We know that 80% of parents purchasing a bedside crib do their research beforehand, and I think it’s fair to assume the same for other furniture items.” Mark Nicholls looking for items that represent style, but also functionality and value. For example, a good cot bed is an ideal solution as this takes baby through to their early years, and provide value for money. Mark agrees commenting: “The bias towards cots which convert to beds highlights that parents do prioritise longevity and value for money. However, as customers become more eco-aware, this also promotes a ‘buy smart, buy once’

our furniture is made of through our customer service team. It is good point to know however that all of our furniture ranges’ are made in Europe using sustainably sourced FSC timbers.” When it comes to colourways, white is still a prominent choice of colour, followed quickly by natural tones (grey and natural wood) - but that doesn’t mean that there isn’t a consumer looking for that something diﬀerent.

The Clara cot bed showcases beautiful soft curves combined with traditional spindles and is available in pure White and White with Driftwood Ash top rails. This best-selling range has won rave reviews from customers. Samantha A writes “A wonderful set of furniture, very sturdy and I love the curved trim.” Purchase the Clara from CuddleCo with their Signature mattress and you have a bed which will last with your baby from birth up to 5 years old when converted into the toddler bed. The CuddleCo mattress has a waterproof training side to stay clean even if there are little accidents. All of CuddleCo’s furniture ranges are currently in stock as well as their Cuddleco and Mother&Baby mattresses.

www.cuddleco.co.uk As Nursery Furniture is a considered purchase, is this also a category that is researched online prior to purchase? We asked Mark for his thoughts. “Furniture items don’t tend to be an impulse purchase. We know that 80% of parents purchasing a bedside crib do their research beforehand, and I think it’s fair to assume the same for other furniture items. Although, I don’t believe the category gets quite as much time dedicated to it as pushchairs, for example. The increased focus by parents on creating their dream nursery means that they are much more likely to invest the time in both the big items, and the finer details. Parents aren’t just doing their research online either, with 67% of parents who purchase a cot bed preferring to view in-store prior to buying.” However, with the current Covid-19 pandemic, Rachel feels we will see more turning to the internet for inspiration and price guidance. “Online customers can look at images and specifications to narrow down their options, whilst always cross checking the prices! Many customers will come into stores to have a look at the furniture to re-affirm their decision and we support our retailers with room sets and new POS options, but with the restrictions recently due to Covid 19 I think we will see more sales going online only.” As an industry, we are fortunate that brands keep up with trends in this sector and refresh their ranges by launching new products to ensure they keep up to date with trends.

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A beautiful sense of nostalgia

Contemporary by design the No ble set is seamlessly balanced with airs of nostalgia and crafted imperial accents. Noble by BabyStyle is available as a three piece room set, with each piece beautifully finish ed in a soft oak veneer. The cot bed is a contemporary sleigh bed design featuring a multi-position base, teething rails and soft close underbed drawer and can be easily converted to a day bed with a conversion kit. The matching double wardrobe has a spacious interior with hanging rail and features two lower soft-close drawers, while the dresser and baby changer has four large soft-close drawer and incl udes a chest-top baby changer which can be affixed in three separate position.

www.babystyle.co.uk

Innovative features Iconic Bedside Crib evolves to meet new Safety Standards and promises an even better night’s sleep. Snüz is paving the way yet again with the arrival of SnüzPod4. The forwardthinking re-design is bursting with innovative sleep-inducing features and is one of the first of its kind to be tested to meet the NEW Bedside Crib Safety Standard. The new ComfortAir system features unique surface-level air-flow vents, an air-permeable mesh liner, and improved base ventilation, making SnüzPod4 even more breathable. Paired with an improved mattress, complete with a breathable 3D mesh cover for enhanced comfort and support, as well as the dual-view mesh windows and a new zip-down wall for bedside use, it is clear Snüz has raised the bar once again. SnüzPod4 has retained all the much-loved features, such as the lightweight removable bassinet and reflux incline to comfort baby, and the new design now fits more beds than any other bedside crib thanks to its new extended height feature. Available in a new Rose White and Navy alongside the SnüzPod classics of Dove, White, and Natural.

0800 145 6536 |trade@greensheepgroup.com www.snuz.co.uk

The velvet touch The Velvet Cot Bed boasts a luxurious soft touch velvet fabric, and a timeless pearly white finish. The enchanting sparkle of the diamante, and the tufted upholstery will make a lasting impression on any nursery. This beautiful and distinctive model fits beautifully into any décor, whatever the space. The water resistant fabrics wipe clean for easy maintenance, and the generous 5cm thickness of the solid wood structure ensures it will last for years.

02034755588 | info@babymore.co.uk www.babymore.co.uk 24

nursery today

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nursery matters JOHN BARKER

Barking Mad Pramland’s John Barker is taking a look at stock issues and how this is having an impact.

nursery today

shoulder. I mean fire fighting in a customer service sense. I am of course referring to dealing with annoyed customers. But why would a customer ever be annoyed? After all they are known for their rational behaviour and calm understanding of any problems. Well it will come as no surprise to any retailers reading this that I am of course heading slap bang in to everyone’s favourite debate. . . .stock issues. Now before I start I need to make this VERY clear, I am not singling out any one supplier or brand. As far as I can tell EVERY brand we deal with has seen stock issues in some shape or form this year. Brands seem to have either had issues and have come out of them, or have been fine and are now facing them. I also need to make it clear that I fully understand the issues are as a result of circumstances completely out of everyone’s control. Unfortunately not all customers have the same understanding. I’ve mentioned in previous articles that during lockdown customers seemed more relaxed to potential delays as the situation was

very real and current. Every time they turned on their televisions they saw lockdown this, panic buying that and this seemed to appease them. Unfortunately when people started to return to work their lives started to return to something resembling their pre-lockdown life and they thought that meant everything should be normal again. They didn’t consider

the effects of a manufacturers factory being closed for a few months, nor did they think about the fact that once the factory re-opened it would only do so with a reduced production facility. They completely forgot that many of the worlds distribution networks where affected by Covid-19, from no containers leaving ports to that many containers leaving shipping

Image source: pexels.com

020 has seen so many highs and lows it’s like an episode of your favourite TV show. We had the period of lockdown and then we all re-opened to unprecedented levels of business. I think it’s safe to say it took us all by surprise at just how busy ours store have been. We’ve seen the kids go back to school and the effects of local lockdown restrictions on trade. October seems to have been a quieter month for all retail yet as the end of the month approaches and Boris has announced his new lockdown tier system customers seem to have regained that urgency again. We’ve benefited from the closure of Mothercare and the fact that for many the holiday money sat in the bank might as well get spent on something for the new baby. I’m sat here mid October with the deadline for my article well and truly passed. But what’s been taking up all my time this month? Is it the increase in orders? Yes to a certain extent, it’s remarkable how soon busy becomes the new normal. Is it the increase in deliveries coming in to the already fit for bursting warehouse? Again, yes to an extent. The truth of the matter is that the majority of my time is currently being taken up with fire fighting. Don’t worry I haven’t taken up being a fire fighter in my spare time, I don’t have the physical attributes to be shimmying up and down ladders with a cat in one hand and old lady over my

No matter how we spin it we are and we responsible for completing their ordmerers will are un able to do so. Some custo ent item invariably insist on either a replacem or without any addition al co st to them venience. compensation for the delay and incon

Image source: pexels.com

john@pramland.co.uk

inconvenience. We, as retailers are faced with two options. Accept responsibility and come to some sort of agreeable solution for the customer, at our expense or refund the customer and watch them leave the store to purchase elsewhere (not that this is an option due to stock issues for us all). On top of this impact on our bottom line we then face the high likelihood of the customer taking to social media to tell the world how we took their money and didnâ&#x20AC;&#x2122;t get their goods in time, the cost of this alone outweighs the actual cost of setting things right. So who is responsible? And who should be footing the bill? If Iâ&#x20AC;&#x2122;m honest the answer to this question has eluded me for the past 2 or 3 weeks. At the end of the day we are all someone elseâ&#x20AC;&#x2122;s customer. For us retailers to take the brunt of the cost seems highly unfair. I guess for me I simply want support from our brands. Donâ&#x20AC;&#x2122;t get me wrong Iâ&#x20AC;&#x2122;d love some monetary support but Iâ&#x20AC;&#x2122;d settle for a social media post : â&#x20AC;&#x153;Dear Mr & Mrs Due Next week, we are sorry we are unable to send your goods to your retailer but we are out of stock. The reason we are out of stock is because the world has been turned upside down and sadly it is now affecting your life. We, nor the retailer set out to deceive you, upset you or string you along. We gave your retailer

Image source: pexels.com

companies didnâ&#x20AC;&#x2122;t have enough vessels to cope. As far as Mr and Mrs customer are concerned they gave you an order and now you donâ&#x20AC;&#x2122;t have their goods and baby is just weeks away. This customer is looking for someone to blame. Why wouldnâ&#x20AC;&#x2122;t they? Itâ&#x20AC;&#x2122;s not their fault their goods either wonâ&#x20AC;&#x2122;t be here on time or theyâ&#x20AC;&#x2122;ll arrive much closer to their due date than they wanted. At the end of the day they ordered their goods in plenty of time the moment lockdown was lifted. All the stock reports for the goods they ordered showed no issues for their due date â&#x20AC;&#x201C; yet here we are. No goods and an angry customer that wants someone to blame. Are they going to blame the manufacturer? Nope, after all they didnâ&#x20AC;&#x2122;t place the order with them. The book is going to stop with us the retailer and this puts us in a VERY awkward situation. We are responsible for that customers order. They have trusted us with ensuring we get them every thing they need for their new arrival and we are having to let them down. No matter how we spin it we are responsible for completing their order and we are unable to do so. Some customers will invariably insist on either a replacement item without any additional cost to them or compensation for the delay and

information about stock that meant they took your order in good faith. This information has turned out to be inaccurate and we are doing everything we can to get your goods to your retailer as quickly as we can. We are sorry â&#x20AC;&#x201C; please be kind to your retailerâ&#x20AC;?. At the end of the day neither us nor the brand are to blame but we should be sharing the responsibility in

the interest of building and protecting our relationship. Iâ&#x20AC;&#x2122;m sure every one of you will be keeping a list of the cost of stock issues and youâ&#x20AC;&#x2122;ll no doubt be discussing this with your brands in due course. Thankfully the NSG has been there helping many of us out â&#x20AC;&#x201C; so to everyone on the NSG that has helped out another store . . . .THANK YOU!

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nursery today 27

focus WEANING

Easy to grab

Wea ni ng a ch ild on to so lid fo od s ha s be en m ad e ea si er w ith S ki p H op s Ea sy G ra b B ow ls . These space-saving, sta ckable bowls come in a set of two and feature a sof t handle which can be hel d by parents during feedin g. Each 8oz bowl comes with its own lid too so the re is less mess when moving little ones on to their solid foods. Skip Ho p also have easy feed spo ons with spoon rest to go with the bowls. They als o have travel versions of the bowls and spoons. Skip Hop products are exc lusively distributed in the UK & Ireland by Toy namics.

0116 478 5230 | sales @toynamics.co.uk

Bottle to bowl The weaning process is a difficult time for parents and the first steps into the world of weaning can be a little daunting. Fortunately, as an industry, brands continue to offer ranges that are specifically designed to assist.

rom bowls, plates and cutlery that have an ergonomic approach in their design to highchairs that can be used during the diďŹ&#x20AC;ering age stages - we can clearly see that this isnâ&#x20AC;&#x2122;t a nursery product category that stands still. Nursery products in this category are also experiencing a great shift in relation to the type of materials used, for example we have seen new feeding ranges being introduced that are made using bamboo or other eco-friendly options. As an industry we are fortunate that there is a huge variety of choice available, which is great news for retailers, but might be a little daunting for the consumer, especially as not every baby or toddler is the same. However, this is where a strong nursery retailer will assist with their knowledge and give guidance to products that are suitable, whether this be a utensils, tableware, or highchair solutions that best suits their childâ&#x20AC;&#x2122;s needs.

Compact Dining We all like eating at great restaurants which is why My Babiie always gets the best seat in the house. Their MBHC1 range of compact highchairs are stylish, fun and practical. Bright, bold colours, great features and even better price tags make their highchairs really quite out of this world! My Babiie compact highchairs are practical, ultra-lightweight and easy to store in the home. The padded seat, cup holder and footrest means little one is super comfy for feeding time and the easy clean tray makes clearing up simple.

hello@mybabiie.com | www.mybabiie.com 28

nursery today

Profile VITAL BABY

“

Vital Baby NOURISH range ensures that every need at every stage of the weaning journey has a vital answer; from first purees and solids to independent feeding.

Vital for weaning

”

Every weaning stage with Vital Baby NOURISH

or over 35 years, Vital Baby has been building a strong brand focused on everything a baby would need on their weaning journey from ﬁrst purees to solids and onto independent feeding. Trends may have changed over those 35 years, but the dedication Vital Baby have given to progression and development of children has remained constant. Building on this strong brand heritage, Vital Baby completely reengineered its entire weaning product oﬀering, and brought years of experience in product development into their new Vital Baby NOURISH range. This new range includes key features from the signature products in the heritage range, but they have now been given a fresh new look and feel with a modern twist. Even the entry level range of Perfectly Simple plates bowls, cups and cutlery have been carefully designed to be functional, safe and practical, yet great value for money. To corroborate the quality and practicality of the entire Vital Baby NOURISH range, it was awarded the prestigious Mother & Baby Award for

nursery today

Best Weaning Product 2020, which recognised the innovation and quality products with wide consumer appeal from the entire assortment. This range has again been recognised by the Mother & Baby Awards 2021 and has been shortlisted within the same category as 2020. Vital Baby NOURISH is the new home of baby weaning, including all the latest developments for each stage of a child’s development. Every spoon, bowl, plate, pot and piece of cutlery has been carefully designed with a child’s safety and development in mind, ensuring there is a Vital Baby product for every stage and age from the start of weaning to successful self-feeding. Key items are the Power Suction Plate and Power Suction Bowl. By taking on board consumer feedback, the new super sticky feeding bowl and plate (for larger appetites) oﬀers, proven industry leading suction power ensuring mealtimes are stress free and mess free. Coming later in 2020 are new product developments such as the NOURISH Scoop high chair (a ﬁrst for Vital Baby) and an updated version

of their ever popular food preparation machine. The new NOURISH Prep & Wean, is the ideal way to ﬁll up the fast selling NOURISH Store & Wean pots when making homemade recipes. The vibrant colours and easy to use, intuitive design of each piece of the Vital Baby NOURISH range ensures that every need at every stage of the weaning journey has a vital answer; from ﬁrst purees and solids to independent feeding. This tableware range coordinates nicely with the exciting Vital Baby HYDRATE collection of cups and beakers, also following a similar progression, from

free ﬂow sippy cups to independent hydration. Vital Baby has an exciting and vibrant range, which has seen signiﬁcant growth since rebranding over the past 12 months. Not only does Vital Baby continue to do what it does best with weaning products, but it now has a strong assortment of baby feeding, baby care and hygiene items to make a stronger proposition in-store with a wider consumer appeal across many categories. The new strategy for Vital Baby to become a go to brand for everything a growing baby needs is showing great potential for future growth.

Contact sales@vitalgroup.co.uk, to find out more details and to be part of this growth too. Vital Baby: for every step of the way.

Do you have a Job position to fill Why not advertise on

Nursery Todayâ&#x20AC;&#x2122;s website NOW!

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focus WEANING

Home and away

EasyTots is delighted to announce the launch of the UK’s first multi-coloured silicone weaning mat. The Unicorn inspired beautiful soft swirl colours will are set to be a huge hit. The new colour range the n, desig lar popu most be available in EasyTots’ EasyMat Mini. The EasyMat Mini is one of EasyTots’ most esteemed invention as its the world’s first lunch and box and suction plate in one. A super compact for case carry and lid with foldable mat at transporting or storing babies food. The EasyM ling. travel when Mini, is ideal for use at home and

sales@easytots.com| www.easytots.com

Keep it clean A must have to protect floors and tables whilst crafting, baking, eating or just getting creative! Bumkins Splat Mats are perfect to quickly whip out when little ones are getting messy. Lightweight and made from the same easy wipe waterproof fabric as the famous Bumkins Bibs, this mat makes cleaning up a complete breeze!

www.hippychick.com

Beyond weaning The ultimate gadget for weaning and beyond. The award-winning Nutribaby+ 5-in-1 Food Prep Station won gold at this year’s Weaning Week Awards and has been designed to help make weaning a breeze. With 5 built-in functions; steam, blend, reheat, defrost and sterilise. The Nutribaby+ allows parents to cook 1st stage pureés through to thicker textures with its 3 blend settings. Whether traditional-led or Baby Led the Nutribaby+ allows parents to steam vegetables, grains, fruits and meat with ease whilst locking in nutrients and capturing the cooking juices.

www.babymoov.co.uk

Latest highchairs for My Babiie! Mummy Diaries Star Samantha Faiers, new highchairs have just arrived at My Babiie. Available in Rose Gold Grey Tropical and Rose Gold Blush Tropical, there is something for everyone! Suitable from 6 months, with 3 recline positions, 6 different height settings and an extra padded seat means your little one is super comfy for feeding time and clearing up afterwards is even easier with the easy clean tray. The stylish design and bold colour makes this highchair fun and a fashion statement for any home.

hello@mybabiie.com | www.mybabiie.com 32

nursery today

Four fun colours

The Colour Me Hungry n dining set from Munchki set is the perfect mealtime for hungry toddlers.

, the set makes uths and hands in mind Designed with little mo e for mum and fre ss stre le ones – and self-feeding easier for litt dad. handles, while features comfy, easy-grip The kid-safe cutlery set tes and bowl to pla the and deep walls on ms tto bo y pp colours to choose gri are re the ir meal. There are four fun the t ou op sco ily eas can ensure that kids Munchkin from! independent retailers of the exclusive supplier to available. are ials ect Dir ent s ess nd ng Bra y ani Bab ge of Munchkin we ran e wid a e hav we products in the UK and

t.co.uk

w.babybrandsdirec 0208 845 5000 | ww

No more spills

The award winning Doidy brand continues to be recommended by professionals, trusted by parents and has led ‘Weaning by Design’ for over 70 years. The famous open slanted Doidy Cup with its easy-grip handles is a ‘go to’ purchase for those starting their baby’s weaning journey. The Doidy Bowl has won the hearts of many parents, available in red, blue and pastel pink, it features the unique signature slanted design with high lip to help babies load food with their spoon. The super-suction base is designed to help infants learn to feed themselves as the bowl grips firmly to highchairs and tables, reducing the risk of messy spills! Perfect Baby shower or Christmas gifts!

enquiries@bickiepegs.co.uk www.doidyweaning.com

Nourish with Vital Baby Vital Baby NOURISH is the home of baby weaning and toddler feeding, with products for every stage of a child’s development. Each spoon, bowl, plate and pot has been designed for progression, for use at every stage from weaning to successful self-feeding. The range includes signature products such as the power suction plate and power suction bowl as well as an extensive cutlery range with soft tip weaning spoons through to big kid cutlery. The NOURISH range coordinates perfectly with the Vital Baby HYDRATE collection of cups and beakers, following a similar progression, from free flow cups to independent drinking.

sales@vitalgroup.co.uk

focus MOTHER&BABY

Mother & Baby Awards

2021 Shortlist

Due to Covid-19 this year’s awards are a virtual affair. The winners of the 2021 Mother&Baby Awards will be announced in a new format this year on the 24 November 2020 at 4pm online at The Mother&Baby Virtual Ceremony. These coveted accolades however are continually regarded as one of the most sought after in our industry and are now in their 27th year. You will need to register to watch this! Simple go to: crowdcomms.typeform.com/to/E3OkoolN As there are no table costs to attend this year – you are invited to watch this event at no cost, so on your own or with your team.

The 2021 shortlisted products are: Best Baby Toy Playgro Clip Clop Activity Rattle DenaDena My First Rainbow Deluxe Neon Sweet Dreamers Ltd Ewan Deluxe - the shushing sheep Playgro Fold & Go Playgym Matchstick Monkey Gigi Giraffe Teether Tiny Love Magical Tales Black & White Gymini Halilit Mini Moon Take to Play Gym The Green Sheep Group Wooden Baby Play Gym & Charms Set Best Toddler Toy BRIO My First Railway Battery Operated Train Set Classic World lassic World Crocodile Balancing Game Fisher-Price Laugh & Learn Time to Learn Smart Watch LEGO DUPLO Modular Playhouse LEGO DUPLO Alphabet Truck Orchard Toys Old Macdonald Lotto Game Stick-O Magnetic Cooking Set Tiny Love Wonder Buddies Best Pregnancy/Maternity Product Always Always Dailies Extra Protect Large liners Always Always Dailies Singles To Go liners

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Lansinoh Lola&Lykke

HPA Lanolin Nipple Cream Bamboo Maternity Support Band My Expert Midwife Spritz for Bits Nana&dee Organic Cotton Maternity Pillow TensCare Ltd Perfect mama+ Tilbea London Matilda Dress Best New Mum/Maternity Skincare Product AVEENO Baby Mum & Baby giftset Belloost Belloost Belly Spa Kit Burt’s Bees Burt’s Bees Mama Bee Body Oil with Vitamin E Lansinoh HPA Lanolin Nipple Cream Medela PureLan 100 37g My Expert Midwife Fantastic Skin Elastic ThisIsSilk Pure Silk Pillowcase (Snow White) Mum & You Just A Minute Sixty Second Face Mask

MAM UK Ltd Trainer 2in1 Munchkin Miracle Customisable Cup Nana’s Manners Ltd Stage 2 Fork & Spoon NUK Ice Lolly Moulds Vital Innovations Ltd NOURISH weaning and feeding range Best Product for Bottle Feeding Tommee Tippee Closer to Nature Bottle Cow & Gate Follow-on Milk, 800g MAM UK Ltd Easy Start Bottle Set Kendami First Infant Milk Kendami Follow-On Milk Kendami Organic First Infant Milk Kendami Organic Toddler Milk Tommee Tippee Perfect Prep Day & Night

Best Highchair Maxi-Cosi Minla Joie Mimzy snacker 2in1 Tutti Bambini ova Evolution Highchair Chicco Polly Magic Relax Babymoov Slick Highchair

Best Breast Pump Lola&Lykke Smart Electric Breast Pump Lansinoh 2in1 Double Electric Breast Pump MAM UK Ltd 2-in-1 Double Pump MAM UK Ltd 2-in-1 Single pump Philips Avent Single Electric Breast Pump Medela Swing Flex Premium Edition Medela Swing Maxi Flex Vital Innovations Ltd vital baby NURTURE deluxe breastfeeding bundle

Best Feeding Product for Weaning Babycup Ltd Babycup First Cups Bibetta Bibetta Wipeezee Solution EU Ltd Fred & Flo Ice Lolly Moulds by Tesco

Best Product for Breast Feeding (excluding Breast Pumps) Close Parent Reusable Breast Pads 3 Pairs Bravado Designs Body Silk Seamless Maternity and Nursing Bra

Lansinoh Lansinoh Juno Jack’s

Breastmilk Storage Bags HPA Lanolin Nipple Cream Juno Jack’s Breastfeeding Hoodie Twinning Sets My Expert MidwifeNo Harm Nipple Balm Medela PureLan 100 37g Tilbea London The Under Bust Best Steriliser/Sterilising Product Tommee Tippee Advanced Steri-Dryer Electric Steriliser and Dryer Philips Avent Avent 4-in-1 Steam Steriliser Boots Baby Electric Steriliser MAM UK Ltd MAM Electric Steriliser & Express Bottle warmer Milton Sterilising Tablets Munchkin 6pk Steriliser Bags Munchkin UV Mini Steriliser Vital Innovations Limited vital baby NURTURE pro UV steriliser & dryer Best Swimming Product ASDA Little Angels Swim Pants Charlie Banana 2 in 1 Swim Diaper & Training Pants Cactus Azul Childs Farm Ltd 3 in 1 Swim childs farm Pamper (MSLPampers Splashers TotsBots Reusable swim nappy Splash About International Ltd Splash About New Happy Nappy Best Baby Monitor Bluebell BSmart baby monitor Lollipop Lollipop Baby Camera

Babymoov Premium Care Low Emission, 1400m range Audio Baby Monitor VTech RM7764HD Best Bath time Product Childs Farm Baby Bedtime Bubbles Cuddledry Handsfree Towel JOHNSON’S Baby Cottontouch 2 -in-1 Bath & Wash Oilatum Oilatum Daily Junior Bath Foam Ramer Sponges Ultra Soft Baby Sponge Shnuggle The Shnuggle Baby Bath Shnuggle The Shnuggle Toddler Bath Asda Little Angels Vapour Bath Best Cot, Crib or Moses Basket Chicco Next2Me Air Chicco Next2Me Magic Max-Cosi Iora Kinderkraft Kinderkraft SOFI Joie kubbie sleep Mamas & Papas Franklin 3 in 1 Cot Bed Shnuggle Air Bedside Crib Baby More Ltd Space Saver Cot Best Bedding Kabode Alphabet Bedding Bloomsbury Mill Safari Animals Cot Bed Duvet Set B-Sensible Bedding Fitted Sheet Protector - COT Snüz Pouch Nappy Change Sleeping Bag Best Sleep Product AVEENO Baby Baby calming comfort ClevaMama Pocket Sprung Mattress Love To Dream Swaddle UP MAM UK Ltd MAM Night Soother Tommee Tippee Rechargeable Light & Sound Sleep Aids Shnuggle Shnuggle Air Complete Sleep System Tommee Tippee The Original Grobag Baby Sleep Bag The Green Sheep Group Twist Natural Cot Bed Mattress Best Product for a Newborn – 0-4 Months Childs Farm Baby moisturiser BabyBjorn Bouncer Bliss 3D Jersey Mamia EXTRA SENSITIVE BABY WIPES Munchkin & Bear Luxe Padded Play Mat MAM UK Ltd MAM Comfort Mamia Premium Nappies size 1 Tommee Tippee Ultra-light Silicone Soother Vital Innovations Limited vital baby HYGIENE odour-trap nappy disposal system Best Potty Training Product (excluding Disposable Nappies) Fred & Flo Steady Potty My Carry Potty Training System Solution EU Ltd Paw Patrol Training Pants Venture UK Pote Plus My First WC Childrens Potty Potette Potette Max Best Safety Product John Lewis Pocket Spring Mattress Venture UK All Stars DUO Playpens

Venture UK ll Stars JOY Braun Braun Nasal Aspirator 1 Tommee Tippee Groegg2 Room Thermometer SVERL SVERL: 3 in 1 Multi-Purpose Electrical Bottle Brush John Lewis. Spring Mattress Best Teething Product Bickiepegs Healthcare Peggie the Penguin Sensory Teether Brush-Baby Ltd Frontease Matchstick Monkey Gigi Giraffe Teether Cheeky Chompers Handychew MAM UK Ltd MAM Bite & Brush Mizzie The Kangaroo Baby Teething Toy Matchstick Monkey Original Teething Toy Bibbilyboo The Waterproof Bib Best Baby Wipe Charlie Banana 10 Organic Cotton Wipes Morrisons Nutmeg Baby Sensitive Wipes x 64 Bambo Nature 100% Biodegradable Wipes Mamia Extra Sensitive Baby Wipes Mamia Fragranced Baby Wipes 64pk Bambino Mio Reusable baby wipes TotsBots Reusable Wipes Mamia Sensitive Baby Wipes 64pk Best Nappy Cream Neal’s Yard Remedies Baby Barrier Cream Burt’s Bees Baby Diaper Ointment Ella Banks Ltd Good Bubble Organic Coconut Oil Asda Little Angels Liquid Talc Childs Farm Nappy cream My Expert Midwife No Harm Bum Balm Best Reusable Nappy TotsBots Bamboozle Night Nappy Charlie Banana Diaper 2 Inserts Organic Sophie Classic One Size TotsBots Easyfit Star Bambino Mio mioduo two-piece reusable nappy Bambino Mio miosolo all-in-one reusable nappy Close Puffin Bio Laminate Nappy Tjs Cloth Nappies Tj’s BTP Charcoal Pocket Nappy Tjs cloth nappies Tjs BTP Nappy Wrap Best Baby Skincare Range/ Product AVEENO Baby Dermexa Range Bloom and Blossom The Very Hungry Caterpillar Range Baby Bare Bubbles Dandelion Dream Luxurious Bubble Bath Shampoo Body Wash & Moisturiser Set Good Bubble Baby Range Good Bubble x Julia Donaldson Bath Time Range Childs Farm Infant, Baby & Child Range Pampers (MSL) Pampers New Baby Scrubbingtons Scrubbingtons Full Range Best Sun Protection Cream Childs Farm 50 SPF roll on ASDA Protect Baby Sensitive Sun Lotion SPF50+ Very High

Karium Ltd P20 SPF50+ Suncare for Kids 200ml ORGANii SPF50 Sun Milk Best Value Disposable Nappy or Nappy Range Asda Little Angels Comfort & Protect Nappy Pants Size 6 Asda Little Angels Comfort & Protect size 5 nappies Asda Little Angels Newborn size 1 nappies Tesco Fred & Flo Newborn Nappies Aldi Mamia Newborn size 1 nappies Aldi Mamia Ultra Dry Size 3 nappies Morrsions Nutmeg Ultra Dry Nappies Morrsions Nutmeg Ultra Dry Pants Best Performance Disposable Nappy or Nappy Range ASDA Little Angels Comfort & Protect Size 6 Nappies ASDA Little Angels Newborn Size 1 Nappies ASDA Little Angels Newborn Size 2 Nappies Bambo Nature Bambo Nature Eco-Friendly Baby Nappies Boots Boots Baby Super Dry Nappy Range Kit & Kin Hypoallergenic eco nappies Mamia Jumbo Nappy Pants Size 4 40pk Pampers Active Fit Best Baby Carrier/Sling or Back Carrier BabyBjorn Baby Carrier Move Nuna CUDL Ergobaby Embrace Newborn Baby Carrier Ergobaby Omni 360 Cool Air Mesh Baby Carrier Izmi Izmi Baby Wrap Close Parent Lite Carrier by Caboo Freerider Monlo Baby Sling Carrier Tula Explore Baby Carrier Best Newborn Car Seat (Stage 0/0+) Nuna ARRA Maxi-Cos Coral with FamilyFix³ base. Joie i-Snug Nuna PIPA next RECARO ALIA Elite Car Seat Best Baby/Toddler Car Seat (Stage 1/2) Axkid Axkid One Joie i-Spin Safe Maxi-Cosi Mica Best Multi Stage Car Seat Joie bold Cosatto All in All Rotate Group 0+/1/2/3 ISOFIX) Car Seat Kinderkraft MYWAY Chicco Seat 4 Fix Nuna TRES Best Multiple, Twin or Tandem Pushchair Bumprider Connect2 Bumprider Seat+

Baby Jogger City Mini GT2 Double COSATTO WOW XL TRAVEL SYSTEM (MULTIPLE) Out ‘n’ About Nipper Double Best Lightweight Buggy/ Stroller Ergobaby Ergobaby Metro Compact City Stroller Chicco Goody Silver Cross Jet Kinderkraft. INDY Best Pushchair Mamas & Papas. Ocarro Didofy Didofy Cosmos DCUK UPPAbaby CRUZ V2 Out ‘n’ About GT Kinderkraft CRUISER Kinderkraft GRANDE 2020 Nuna MIXX next Nuna TRIV Joie versatrax Best Travel System Cosatto Giggle Quad 3-in-1 Pram and Pushchair Travel System DCUK UPPAbaby CRUZ V2 & MESA I-Size Infant Carrier Graco Graco Breaze Lite Travel System Kinderkraft XMOOV Baby More Ltd MeMore Travel System Nuna MIXX bundle Venicci Venicci Tinum Joie versatrax travel system Best Travel Product Under £30 Babiators Babiator Sunglasses Milton Antibacterial Surface Wipes Milton Milton Mini Portable Soother Steriliser Baby Uma Premium Leather Style Buggy Clips (2 Pack) Splash About International Ltd Splash About Happy Nappy Sunsuit Best Travel Product Over £30 Venture UK Airpod Baby & Toddler Travel Cot Apramo Flippa Dining Booster Kura Organics Baby Wrap Lascal BuggyBoard Nuna SENA aire Best Changing Bag Kiin Ltd Allis Lux Changing Backpack Bambino Mio baby and beyond c hange bag Bubble & Pop Bubble and Pop Baby Changing Bag LÄSSIG Rolltop Backpack Diaper Bag Innovation of the Year Connido Ltd Bluebell Smart baby monitor Maxi-Cosi Coral with FamilyFix³ Base QPLAY NOVA Foldable Tricycle Shnuggle Pebbly Bath Thermometer Nuby UK UV Steriliser Yoto Yoto Player

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focus MOTHER&BABY

Family affair Slick highchair grows and adapts. Weaning Week award-winning and now shortlisted in the Mother & Baby awards, Babymoovâ&#x20AC;&#x2122;s Slick highchair is an innovative and multi-functional highchair that grows and adapts as your baby does. Suitable from birth the Slick highchair can be used to allow baby to be at the table with the rest of the family well before weaning begins. With a simple click the tray can swing to both sides to allow baby to be placed in easily. With adjustable height and reclining positions and made with Nanotex treated waterproof fabric.

www.babymoov.co.uk

Two shortlisted for Babymore Babymore are over the moon to have been shortlisted for awards, both for the Space saver cot and for the Memore Travel System. 2020 has been a difficult year for many, but through hard work, excellent levels of both stock and service, and ingenuity, Babymore have really established themselves as a essential supplier to the trade. They will continue to support all of their retailers with superb product and strong promotions to benefit all those who have supported them so far, and all those coming on board in the coming months.

02034755588 | info@babymore.co.uk www.babymore.co.uk

Wiping plastic out of baby wipes with Pura Until recently, baby wipes and nappies that pollute the planet were the only real option for parents. 90% of wipes sold in the UK contain hidden plastic and can take up to 100 years to decompose in landfill or cause fatbergs when flushed. In contrast, Puraâ&#x20AC;&#x2122;s wipes are 100% plastic-free and 100% biodegradable and even come in Water UK certified Fine to Flush version. Both wipes have been shortlisted for the Mother and Baby Awards. Clinically proven to be safe are on newborns and on eczema-prone skin, Pura wipes are also available via a discounted subscription plan, always with free, next-day delivery.

hello@mypura.com | www.mypura.com

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focus MOTHER&BABY

Shnuggle shortlisted for five awards

Shnuggle, the clever baby products company and one of the market leaders of the baby bath-time category, are thrilled to have been shortlisted for a total of five Mother&Baby Awards. With two products shortlisted in the Best Bath Time Product Category, the Shnuggle Bath is a previous Gold Winner and is still a firm favourite with consumers while the all new Shnuggle Toddler Bath is the perfect follow-on for when baby outgrows their first bath. Allowing babies to continue enjoying bathtime in their own comfy space whilst saving time and water filling the family bathtub. Designed to fit most shower trays and a wide range of baths, the Shnuggle Toddler Bath is compact but with plenty of room to play and grow. The Shnuggle Air Bedside Crib is the only bedside crib-to-cot from birth to beyond and combines all the key features of baby’s first bed to provide a safe, close and cosy sleep space from birth. Shortlisted within the Best Cot, Crib or Moses Basket category for the Bedside Crib element and also in Best Sleep Product category for the Complete Sleep System, the Shnuggle Air is uniquely designed to grow with baby; converting to a stylish cot and extending the safety and comfort for toddlers up to approximately 2 years of age which already meets the new crib safety standards based on updates made in early 2020. The fifth nominee is Pebbly Bath Thermometer within Innovation of the Year for its unique design and fast, accurate readings.

028 91815169 sales@shnuggle.co.uk www.shnuggle.com

Tested to perfection Joie’s first i-Size and Plus Tested spinning seat. i-Spin Safe, Joie’s safest ever spinning seat - twice tested and proven with both i-Size and Swedish Plus Test certification. The Plus Test is the toughest crash test in the world combining high travel speeds with rapid deceleration, to create the greatest g-forces of any car seat test. With two prestigious safety certifications, plus all the safety technology from Joie’s award winning i-Spin 360, i-Spin Safe has been designed for optimal security. Features include rearward only usage, side impact Guard Surround Safety panels which auto-engage, multi position Tri-Protect headrest with a Top Shield and Intelli-Fit memory foam, and an integrated ISOFIX base which offers 6 on-the-go recline positions. The one-hand swivel activators located on each side of the seat allow parents to spin their little one 90º towards them during buckle-up, and back again to a safely rearward ride all the way up to 105cm ≤ 18.5 kg (approx. 4 years).

01889 808 900 | uksales@joiebaby.com

Multi-mode pram that goes further Versatrax has been designed as a true first-time purchase covering every mode parent’s want from birth up to 22kg. With a simple push of a button the pushchair seat removes completely, offering travel system compatibility with 4 different modes for total versatility with a rearward or forward-facing seat, car seat or carry cot. With the included adapters, parents can pair with Joie’s Gemm, i-Gemm, i-Snug and i-Level infant car seats or matching ramble xl carrycot (all available separately). Like the rest of Joie’s Trax family, Versatrax features a one-hand flash fold located in the middle of the seat. Whether fastened forward or rearward, simply pull up on the fold strap to convert to a compact and easily movable package, ready for transportation using the built-in carry strap or trolley mode. Versatrax comes fully featured including a multi-position recline with a lie flat mode, durable and puncture free foam-filled rubber tyres, all wheel suspension, height adjustable handle, cup holder and an impressively large storage basket which is accessible from the front or the back.

01889 808 900 | uksales@joiebaby.com

Best nights’ sleep ClevaFoam Pocket Sprung Mattress Give little one the best nights’ sleep with the ClevaFoam Pocket Sprung mattress. Clevamama have combined their unique ClevaFoam technology with durable pocket springs that adapt to the changing weight of your child during the different stages of their development so as to ensure a restful night’s sleep. Advanced ClevaFoam technology, helps support your baby’s growing body, protect the round shape of their soft head to prevent Flat Head Syndrome (Plagiocephaly). It is the only foam scientifically proven to reduce pressure on the back of baby’s head by 50% and increase support by 80% (Trinity College, University of Dublin). This mattress is 100% breathable, with significantly reduced heat retention, hypoallergenic plus infused with baby-safe anti-fungal and anti-mite treatments. With safety in mind, it has been independently tested for harmful substances according to the strict global criteria of STANDARD 100 by OEKO-TEX.

www.clevamama.com 38

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focus MOTHER&BABY

Smells be gone The Vital Baby HYGIENE odourtrap nappy disposal system combines innovative odour trapping technology using an everyday bin liner, to eliminate smells and odours. Simply drop in the used nappy, (disposable or reusable) twist the handle over and back so the used nappy disappears inside. The smell is trapped away and the bin is ready for the next nappy. Not only can parents save over £300 (per child) as NO expensive refills are required, but by using just an everyday bin liner, the odour-trap nappy disposal system also significantly reduces the amount of waste going to landfill, dramatically reducing environmental impact.

sales@vitalgroup.co.uk

All round features with Venicci Venicci are delighted to be shortlisted this year for a Mother&Baby Award with their Venicci Tinum travel system. This smart system is known by many for its modern design, while still being full of practical functions - for example forward or rearward facing seats, fantastic choice of fabrics and of course the detailing that we feel places this system ahead of our competitors. This three in one travel system is suitable from birth and includes frame, carrycot, seat until, car seat with adaptors, changing bag, seat unit apron, changing mat, rain covers and even mosquito nets! With its lightweight frame, and a compact fold, this is a perfect travel companion - making this a truly versatile travel system enabling parents to transport their little ones in an effortless way.

www.venicci.co.uk

Suck’cess for NUK

The NUK Ice Lolly Mounds are the perfect tasty snacks for little ones! The moulds can be filled with fruit juice, pureed fruit, yoghurt (or even breast milk!), then closed and put into the freezer. When they are read y you can remove any of the four little portions individually and give you r little one a perfect, healthy snack. The easy-hold handles are specifica lly designed for children’s little han ds so that they can have a firm grip of their lolly. The NUK Ice Lolly Mou lds are ideal for soothing sore gums duri ng teething and they are suitable for children 6+ months.

www.nuk.co.uk 22

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From the teething stage to the toddler years.

1HZ 0DWHUQLW\ 7(16 PDFKLQH E\ 7HQV&DUH 7KH 3HUIHFW PDPD PDFKLQH LV VDIH DQG HIIHFWLYH WR XVH IURP WKH RQVHW RI ODERXU SURYLGLQJ PXPV WR EH ZLWK SDLQ UHOLHI LQ WKH FRPIRUW RI WKHLU RZQ KRPH ZZZ WHQVFDUH FR XN VDOHV#WHQVFDUH FR XN -LCACH;F ,;NOL;F 2??NBCHA 2IS ;H> #>O=;NCIH;F 2ISM www.mizziethekangaroo.co.uk

Safe and Snug! 01889 808 900 | uksales@joiebaby.com

Joieâ&#x20AC;&#x2122;s i-size infant carrier, i-Snug, is super lightweight, weighing less then 4kg and suitable from 40-75cm approx. birth to 12 months with its new born insert. The deep seat with certified side impact protection includes a removable full body infant support cushion with wedge, to flatten seat angle for newborns. An ergonomic carry handle with soft grip makes for easy transportation and a curved base also allows for rocking and relaxing little ones out of the car! Baby is secured with a 3-point one-pull adjustable harness. An easily adjustable large canopy gives plenty of shade options. i-Snug is compatible with Joieâ&#x20AC;&#x2122;s ISOFIX bases, and compatible with most Joie strollers, and other brand strollers using generic car seat adapters they provide.

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focus MOTHER&BABY

Flexible feeding Perfect pain relief Perfect mama+ New Maternity TENS machine by TensCare The Perfect mama+ machine is safe and effective to use from the onset of labour providing mums-to-be with pain relief in the comfort of their own home. The unit enables the mother to remain mobile and upright, which can aid descent and dilatation. Additionally, the Perfect mama+ gives information about contraction times and the length of labour. It can be used to relieve back pain in the last three weeks of pregnancy and to ease post-operative pain following caesarean, perineal tear or episiotomy. The Perfect mama+ can also be used with the breast electrode pads to help initiate lactation.

01372 723 434 | sales@tenscare.co.uk www.tenscare.co.uk

Mizzie the Kangaroo hops into shortlist 07917 063 677 | info@mizziethekangaroo.com

Mizzie The Kangaroo baby teething toy is designed for infants’ sensory development and sore gums. Stimulating babies’ sense of sight, touch, smell and hearing. And of course, she squeaks! From birth to toddler years, every single Mizzie product was designed specifically to help children learn through play. Made from 100% Natural Rubber, the Mizzie Teething toy will start your baby’s Mizzie journey. All Mizzie baby toys and toddler toys are designed for little hands, with love by parents.

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Vital Baby NURTURE has been designed to give mum and baby the most natural feeling, comfortable feeding experience possible. The Flexcone breast pump has a soft flexible cone, developed to give a comfortable expression by gently caressing the breast, just like baby does during feeding. The breast like feeding bottle offers baby a natural feel with its super soft, ultra-wide silicone anti-colic teat, which feels and moves just like mums’ breast thanks to its patented Flexcone. The ultra comfort breast pads are super absorbent, soft and breathable whilst the easy pour breast milk storage bags store expressed milk safely and hygienically.

sales@vitalgroup.co.uk

Splash About going for gold! Baby and children’s swimwear brand Splash About is shortlisted in two categories at the 2021 Mother&Baby parenting awards. The brand’s swim-school approved, leak proof Happy Nappy swim nappy has scooped gold for three consecutive years for Best Swimming Product and is hoping to emulate this success again. In addition, Splash About’s new Happy Nappy Sunsuit has been nominated for Best Travel Product under £30. The Sunsuit is a combination of UV Lycra rash top and reliable reusable swim nappy, specifically designed to keep little ones protected in the sun as well as in the water.

01472 236465 info@splashabout.com www.splashabout.com

new!

Sponsored by

The brand that parents trust www.clippasafe.co.uk Award winning design

The Red Dot award winning little hoppa has launched.

rn right up to toddler This amazing piece of baby kit will see little ones from newbo r and children’s jumpe baby gym, baby 3-in-1 ed years with an innovatively design to four years. Everything activit y table that grows and adapts with children from birth with a focus on and look d has been thought through, including a design focuse and cotton. rubber l natura metal, wood, sustainability, most parts are made from

www.bysofieofficial.com

Hippychick’s Celllular Baby Blanket has arrived! They are finally here, luxurious 100% cotton baby cellular blankets handpicked and crafted in India. The open weave cell construction of the blanket traps air which helps keep your baby warm in winter and cool in the summer. Beautifully presented in simple, 100% recyclable, eco-friendly packaging. Available in four striking classic colours.

www.hippychick.com

Clean up with Moover from Hippychick

Never has there been a more appropriate toy for 2020!

Little one’s play area will be sparkling clean with this gorgeous wooden Moover Cleaning Set. Fill the spray bottle with water and have fun teaching children how to tidy up and clean with this traditional wooden toy.

www.hippychick.com

Five facts about Groowy JANE Groowy: the game-changing car seat has arrived Five facts retailers need to know……..

The Groowy doubles as the isofix base for the Nest Infant Carrier.

Groowy’s innovative newborn i-size nest carrier (an integral part of the car seat), can be clicked in and out of the main seat onto all main brand chassis*.

This near flat nest adapts to fit newborns from the moment they leave hospital up to the 65cms (approx. 10 months).

Groowy keeps children safe as they develop (see image), adapting to the key growth stages from birth up to around 12 years of age.

The cleverly designed angle of the nest is almost flat, minimising the risk of oxygen desaturation, and making it ideal for newborns and premature babies.

Groowy has undergone stringent testing in JANE’s very own research and development laboratories which test beyond ADAC recommendations.

(*Fixing Kit available if necessary)

sales@jane-uk.com

Profile ABC DESIGN

Miracles and smiles with ABC Design ABC Design considers their job to be the best in the world and is well aware of the responsibility they bear in their work. Miracles and smiles are part of their everyday. Their products help parents and their little ones from their very first day of life.

he company was started over 30 years ago, oﬀering the very best in German design and quality. Their values haven’t changed – they deal with the trust that parents from all over the world place in them, to produce high-quality products at fair prices. It began in 1989 when Dietmar Fischer and his wife Evi launched with the well-loved Italian pushchair brand Monbebe. The first ABC Design collection then

swiftly followed in 1991 and by 1998, they were been sold in over 26 countries. Their son Bernd is joint Managing Director with Jörg Zehe to this day. Fast-forward to 2018 and the Diamond special edition was launched, giving ABC Design a whole new modern look. The collection is on sale in 40 different countries worldwide and is sold through independent retailers across England, Scotland and Wales.

“

ABC Design have now ventured into the second stage car seat sector and sees the launch of Aspen and Mallow which are sure to also be a hit with customers.

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”

The new collection

The booth

2021 is set to see ABC Design’s collection grow even further with new and exciting wheeled and non-wheeled goods. This range of new products will be revealed in good time or for those too eager to wait, information can be found online at www.abc-design.de/en

ABC Design are bursting to exhibit their exciting collection and to show off their new forest theme booths which will be made to fit a store stocking products and give an authentic Black Forest feel.

Brand new 2021 collection Salsa 4 dolphin

A true twin with unlimited seating options. The beauty of the Zoom is each child has a full sized seat unit/carrycot or car seat which both sit on a level together

ABC Design in the UK ABC Design on Tour ABC Design is encouraging both large and small nursery retailers to get in touch if they haven’t already. They are going on tour with their full range starting in November and continuing until Easter 2021. This is a great way to engage customers and allow retailers who don’t have the space to stock the whole range full time to enjoy promoting and offering ABC Design products for a special weekend.

2021 Collection nature, comprising of recycled PET bottle fabric

Fiona Suffield came to ABC Design in August 2019 and re-launched the products with a different brand image into the UK market. Retailers have been quick to snap up the Salsa 4 and true twin Zoom to add to their pushchair offerings in store and online. The UK currently has 42 independent retail stores selling ABC Design and this number is growing weekly. Each partner store is treated on an individual basis and their ABC Design experience is tailored to their own requirements, be it an online or bricks and mortar store. Fiona says: “I believe that as each end consumer has different needs, so do the retailers. You cannot have a one-size fits all approach. You need to nurture retailers on a one-to-one basis and find what works best for both their sales and marketing.” Fiona has taken a very personal approach and provides both retailers and end consumers with round the clock support, nothing is too much trouble. “As ABC Design launched in the UK, it came up against Covid-19 in the first few months. The company has had to adapt and really help retailers through this difficult time. We never stopped working and gave 110% to support those who continue to trade throughout the pandemic.” Get in touch If you would like to find out more information about ABC designs products then please contact Fiona Suffield on 07809 476763 or at fionas@abc-design.de More information about ABC Design products also be found at www.abc-design.de/en

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focus HEALTH & WELLBEING

Breath easy Vicks has helped families breathe clearly for over a century, with its VapoRub becoming a staple in British households. Their range has expanded into vaporisers and humidifiers. The compact Mini Cool Mist humidifier releases cool mist into the air to help easy breathing. The Sweet Dreams humidifier offers all the benefits of the Cool Mist humidifier, with added image projection to soothe little ones. There is also a Warm Mist option, which releases 99% bacteria-free warm mist. At Baby Brands Direct, they are pleased to offer a range of Vicks humidifiers to their independent retailers, with perks such as volume discounts and no minimum order value.

0208 845 5000 www.babybrandsdirect.co.uk

In fine fickle The world has changed drastically this year, with the desire for products that keep germs at bay seeing a huge growth in sales.

ursery is an industry that has health and wellbeing at its core and offers a variety of products, from skincare all the way through to room humidifiers and purifiers. We highlight a number of products which are available to order now.

Sniffles be gone

Help keep colds and sniffles at bay with the Hygro+ Humidifier.

This noiseless multifunction al humidifier has been designed to work as an essential oil diffuse r and also nightlight, with 7 colour options to choose from. The Hygro+ helps to regulat e the ideal humidity levels for baby of between 40-50% and can help eliminate the symptoms of illne ss and respiratory conditions.

www.babymoov.co.uk

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Smart sterilising Vital Baby NURTURE pro UV Steriliser and dryer kills 99.9% of bacteria. The Vital Baby NURTURE pro UV steriliser & dryer is the first steriliser in the UK to use UV technology, which sterilises by effectively and efficiently destroying germs and bacteria using only UV light from special LED’s. Giving ultimate peace of mind by killing 99.9% of bacteria to keep the whole family healthy and safe, UV light requires no water or chemicals which means that it can dry sterilise many small household and electrical items too, like car keys, tv remotes and mobile phones, protecting households from bugs, in only 11 minutes. A must have for any home during these times!

sales@vitalgroup.co.uk

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focus HEALTH & WELLBEING

Time to go green Build an ethical regime with Organic Babies Green People use more than 90% certified organic ingredients in the Organic Babies range. Green People use certified organic ingredients over natural because they are not exposed to artificial fertilisers and because of this, organic beauty ingredients typically have a rich mineral content and a high volume of skin nourishing vitamins. Their organic certification also guarantees that the ingredients they use support the entire environmental concept of the preservation and growth of our natural world. Ethical skin care sets from Organic Babies: A complete compendium of infant skin care that’s made with goodness you can trust. Organic Babies - Newborn Collection Organic Babies - Silent Night

01403 740350 | organic@greenpeople.co.uk www.greenpeople.co.uk

Natural pain relief The Perfect TENS machine for labour and beyond! The Perfect mama+ machine is safe and effective to use from the onset of labour providing mums-to-be with pain relief in the comfort of their own home. Additionally the Perfect mama+ can be used to relieve back pain in the last three weeks of pregnancy and after baby arrives, soothing and assisting with postpartum recovery. The Perfect mama+ TENS machine can also be used with the breast electrode pads to help initiate lactation. Following pregnancy the Perfect mama+ can be used for general pain relief, such as back or period pain.

01372 723 434 Email: sales@tenscare.co.uk www.tenscare.co.uk 48

Gentle on babies’ bottoms and the planet Whether used on faces, hands or bottoms, the ingredients in some disposable baby wipes can cause skin sensitivity. Accredited by Allergy UK and the British Skin Foundation, Pura wipes are clinically approved as safe for use on newborns and babies with eczema prone or sensitive skin. Made with 99% water, organic aloe vera and no perfume, alcohol or chlorine, they are also paediatrician and midwife approved. Pura’s wipes are 100% plastic-free, 100% biodegradable and 100% compostable – so they’re planet-friendly as well as skin-friendly. Parents can also benefit from Pura’s discounted, flexible subscription plan which comes with free, next-day delivery.

hello@mypura.com | www.mypura.com

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Feature Health and Wellbeing.indd 2

10/11/2020 13:14

Profile BABYMOOV

Breathe easy

Help keep colds and sniffles at bay with Babymoov’s noiseless and multifunctional Hygro+ Humidifier

reated with Babymoov’s core values of simplicity and aesthetics the Hygro+ Humidifier is a sleek and stylish addition to any home that helps regulate the air babies breathe as well as being a multifunctional essential oil diffuser and nightlight.

Health Benefits

Created alongside parents and medical experts the Hygro+ has been designed to help alleviate symptoms of illness and respiratory conditions commonly found in babies. Humidity levels for babies are recommended to be between 40-50%. As babies bodies and internal organs are still developing they are extra sensitive to the air that surrounds them. Airborne pollutants can be found in areas all around the home including dust mites and dust particles, mould, pollen, off gassed materials from new plastics and furniture as well as bacteria and germs, so it’s important to make the air as fresh and pure as possible for babies to breathe in. During the colder months especially with heating systems being turned on again the air in our homes can become too dry and lead to sore throats and respiratory conditions among babies as well as children and adults becoming heightened. The Hygro+ uses a 360-degree steam output to fill the air with the right humidity levels which reduces coughing and development of colds, conjunctivitis, bronchitis, nasal infections, irritations of the nose, asthma, tiredness and dry skin.

Features & Functions

The Hygro+ has been designed to Babymoov’s high standards of quality, functionality as well as being aesthetically pleasing. The Hygro+ comes with a whole host of unique features that give parents peace of mind and reassurance. With a built-in digital display of the humidity rate, temperature and time allowing parents to monitor their babies room at all times. The Hygro+ can be used manually or with an automated control to regulate the desired air temperature and humidity levels throughout both day and night. With a 360-degree adjustable steam output it can run for up to 22 hours on a full tank of water and will automatically switch off when the water level is too low, ensuring it is always safe when unattended. As well as this the Hygro + comes with a sleek backlit touch system for ease of use at night and has 7 colour changing night light settings. Built not only for regulating humidity levels, the Hygro+ also doubles up as an essential oil diffuser allowing multifunctional use from birth and beyond, a product designed with longevity, a core value of the Babymoov brand.

Brand Story

Created from the vision of 3 French dads in 1998, Babymoov have been an innovative leader in the Nursery Industry for over 20 years by enhancing the lives of expectant and new parents with beautiful baby essentials. With 10 children between

them and a wealth of experience in and outside of the industry, Babymoov is the one baby these 3 men have raised together. It was quickly established early on that brand values would be to hero the real and honest opinions of parents to form the basis of their now extensive and internationally successful product range. This became the ‘Live Open Innovation’ programme, which

integrates an active community of parents and medical experts to be an active part of the design team at Babymoov HQ in France. To find out more about Babymoov and Babymoov products visit babymoov.co.uk.

sales@babymoov.co.uk babymoov.co.uk Instagram @babymoov_UK nursery today

Consumer insights:

FANFINDERS

Move over fintech and agtech,

it’s time for babytech FanFinders’ Chief Commercial Officer Adam Gillett discusses how modern families and the industry are embracing smart tech.

few years ago, The Wall Street Journal asked in an article: “Are you a bad parent if you rely on parenting technology?” No, was the consensus, you’re a typical parent. So, it comes as no surprise that when considering which product development and innovation trends are gathering real momentum, that connectivity, AI and remote monitoring are all sitting front and centre. Sure, safety and sustainability are ever present in parents’

“

thoughts and the coming years will not change that, but the biggest trends in our industry can be found in everything from smart nappies through to wireless in-bra breast pumps all controlled via apps. We’re talking real Internet Of Things (IoT)-type innovation here. This market has been building in sophistication, use of data and shedding its original clinical, clunky looks for a while now, while the demand for products that can free up time and reduce the anxiety

With the latest generation of parents looking for smart solutions, baby monitoring has perhaps been the clearest example of the rapid change taking place.

“

Image source pexels.com

from day-to-day parenting has been growing year on year. Increasingly, modern mums and dads that have grown up surrounded by a suite of digital devices and apps that make their lives easier, expect similar technologies to support them when starting a family. With a range of new apps and smart technologies available, market research back in 2018 by firm Frost & Sullivan found that 3 out of 4 mums were already using technology to conceive, carry a pregnancy and equip a crib for their children, as well as monitoring their child as they grow, measuring breastmilk and tracking fertility for future offspring plans. The pandemic has arguably only exacerbated the desire for next-gen tech. Many parents are having to juggle work and home life, while being immersed in a society that is even more conscious of health. A FanFinders’ survey conducted during lockdown found that monitoring their baby’s health was the largest concern for 72% of mums in the UK and 79% of

mums in the US. With the latest generation of parents looking for smart solutions, baby monitoring has perhaps been the clearest example of the rapid change taking place. Sensors have become smaller and cheaper – they can be integrated to provide real-time monitoring of things like temperature, hydration, and respiration, whilst the quality of audio and video has rocketed. What this means, according to research company Technavio, is that the smart connected baby monitor market is expected to see $119 million incremental growth between 2019 and 2023. So why, after years where babytech was considered ‘niche’ and not necessarily worth the investment, are we seeing more innovative products hit the market? The answer is that our industry

For more information on FanFinders and the consumer insight they can offer, call: 0203 808 3011 or visit www.fanfinders.com

nursery today

Safety-led innovation There is no doubt that the impact of COVID-19 on live events and the revaluation of parental ‘wants’ during a lockdown world has led directly to innovation from brands and manufacturers. With direct-to-consumer and e-commerce channels flourishing, the focus has been delivering high tech, useable, easily controllable safety-led products that give parents peace of mind. Examples include Lumi by Pampers, which was developed with Verily, Google’s life sciences sister company. Lumi is a smart nappy that tells parents when their baby needs changing, and comes with a system that includes a WiFi - connected night vision video camera that also monitors room temperature and humidity.

Then there’s the Owlet Smart Sock Baby Monitor, which lets parents track their baby’s heart rate and blood oxygen level; the Cubo Ai Smart Baby Monitor, which uses Ai face detection technology to alert you if it recognises that your baby’s mouth and nose are covered; and the Nanit Plus, a HD monitor that tracks sleep and breathing motion. Also notable are the Snoo Smart Sleeper, a responsive baby cot, and Graco’s Sense2Snooze Bassinet (available in the US), which uses Cry Detection Technology to detect and automatically respond to baby’s cries to help soothe them back to sleep. It’s clear that the long-term focus is on having an integrated group of devices that all speak to each other, and that can communicate with parents’ existing home tech systems – offering greater flexibility and efficiency.

Just the beginning While exciting, this trend is not

all plain sailing. Despite the ultimate intention of these products being to help parents relax, the question still remains whether being constantly connected (even via apps) could have the opposite effect and actually drive anxiety. Only further research will help to conclusively answer this. Then there’s the data, which we know a thing or two about. These devices collect significant data related to families and newborns, and so how that data is processed and protected over the coming years will be an ongoing point of scrutiny. Data laws are currently far more relaxed in the US than in the EU where we have GDPR and PECR to consider, the US is still in the early stages of changes to their data protection laws and the next few years will be pivotal for personal privacy. What’s less uncertain is that the connected digital device and tracking trend is here to stay. Babytech is set to play a vital

“

There is no doubt that the impact of COVID-19 on live events and the revaluation of parental ‘wants’ during a lockdown world has led directly to innovation from brands and manufacturers.

“

has always been dictated by ever-evolving consumer demands. Modern families are ready and asking for this technology and when that happens, we have a platform for serious growth.

role in new family dynamics over the coming years and as more medium-sized brands from the nursery sector look at developing products, it will not be long before the rest of our industry joins them. FanFinders is the number one supplier of 1st party opt-in data in the UK baby market.

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focus BABY TECH

Packed full of useful features Babymoov’s Premium Care Baby Monitor is an outstanding piece of baby safety technology. With a huge range of 1400m, you’ll never be out of reach from baby. The handy two-way walkie-talkie feature allows you to communicate with baby via the monitor, without having to go into the nursery every time. With built-in VOX mode (voice activation) and designed in a stylish black hard plastic and brushed aluminium, so it’s incredibly lightweight whilst looking sleek and stylish. In addition, the monitor is built using Digital Green Technology, which transmits using a low emission frequency to reduce the level of electromagnetic wave exposure for baby. Emitting up to 33x less electromagnetic waves than some monitors, ensuring it is safe for use around little ones.

www.babymoov.co.uk

Focus on

Baby Tech Pain relief at push of a button Perfect mama+ is the new generation digital maternity TENS machine by TensCare. This light, portable, easy-to-use device is packed full of new features. Includes an integrated boost button providing additional pain relief during contractions, a contraction timer and 3 pre-set programmes designed to counter labour pain at every stage. Comfortable stimulation with 50 steps of intensity in programmes A and B or 60 steps in programme C, a large backlit display, and breast electrode pads to help initiate lactation. Perfect mama+ can be used to relieve back pain in the last 3 weeks of pregnancy and after baby arrives, soothing and assisting with postpartum recovery.

01372 723 434 sales@tenscare.co.uk www.tenscare.co.uk 52

nursery today

LIIP

Connect with care

Liip Smart Monitor is the world’s first smart bracelet for baby healthcare.

profile

“Liip is the most advanced technology in the last decade” Dr. Gonzalo Pin (Head of paediatrician Group Fresenius)

iip aims to comfort parents providing them with information about their baby’s well-being, as well as allaying their concerns and doubts as their child grows. Liip detects and monitors a baby’s main vital signs, such as oxygen levels, heart rate and distal temperature, and records them on the LiipCare app, continually updating parents should any change in baby’s health patterns occur, plus storing this information of records for up to a year. With this unique technology parents are provided with relevant and valuable information related to their baby’s breathing, heart rate and sleep patterns, a feat not achieved by any other monitoring system presently available. Liip’s reliability and comfort have been studied by a medical team on new borns to seven years of age and also in comparison to medical equipment, has demonstrated a 98 percent success rate on accuracy. The Liip Care application on media devices sends detailed information about heart rate, oxygen and distal temperature of baby. 01842 266233 contact@precious-bear.com www.liipcare.co.uk

“Last week Liip detected 2 tachycardias in my 6 month old baby. Thanks to the bracelet I’m calmer knowing that if something happens to him I will know straight away.” nursery today

BPA notice board Summary of 2019

Robert Anslow M anaging Director

This year, the Baby Products Association’s AGM was staged virtually on 29th Septemberwith a good turn-out of members and the Association would like to thank everyone who participated. The annual report gave an overview of 2019 when Andy Crane of BabyStyle took the role of chairperson, Mark Hardenberg of Majuma Ltd vice chair, and Rachelle Harel of RHSM Group retained the position of treasurer. The executive board for the year included Luke Burns of Cybex; Neil Slagel of Hill Farm; David Welsh of Joie; Grainne Kelly of Bubblebum; Helen Robinson of Diono; Selina Russel of Cheeky Rascals; Mike Chapman of East Coast; Phil Howe of Peg Perego, Steve Howell of Dorel; and Paul Whatmough of Britax. The presentation was made by Julie Milne, membership

and technical manager for the Association, who described activities including updates on ISO and PROSAFE committees, both of which the Association is a member. Current activities for ISO include discussions for ISO/TC 136 Nursery Furniture (cots and highchairs); and ISO/PC 310 Wheeled child conveyances. PROSAFE is a non-profit organisation for European product safety for market surveillance authorities and in 2019 continued its coordination of a number of joint actions where products were purchased from retailers across Europe and tested to relevant safety standards. Through membership of the European Nursery Products Confederation (ENPC), Robert Anslow, managing director of the Association, attended stakeholder meetings.

Lobbying activity If you r company is a me mb er of the Bab y Pro duc ts Ass ocia tion and you are not cur rently receivin g me mb ers ’ e-bulletins wit h industry upd ates , but would like to, ple ase em ail juli e@ b-p -a. org wh o will add you to the databa se.

www.thebpa.eu 54

nursery today

The Association continued with its lobbying for a change to the Furniture and Furnishings (Fire) (Safety) Regulations 1988 and Members of the Association met during Kind und Jugend in Cologne in 2019 to discuss the introduction of a united stand against these Regulations but with so much manufactured outside the UK, the risk to importers was considered too high. The office for Product Safety and Standards announced a new approach to the revision and a stakeholder event was planned for 2020. The Association also managed to open a channel of communication with consumer publication Which? and has been able to use this interaction in support of some members.

Events Activities for the year, included the Association’s continued partnership with Harrogate International Nursery Fair, which offers members a favourable rate to exhibit at the show and also provided the venue for the Concept & Innovation Awards. In 2019 three finalists were invited to exhibit their product ideas at the show and received a great reception from visitors and exhibitors alike. Julie mentioned that one important incentive for members to join the Association is the opportunity to participate in UK Pavilions at international trade shows including CBME Shanghai and Kind + Jugend in Germany. Both of the events are supported by the Department of International Trade (DIT) with the Association managing and allocating grants for UK companies exhibiting at the shows. In 2019, 10 companies joined the UK Pavilion in Shanghai – three more than the previous year; while there were slightly fewer participants in the UK Pavilion at Kind + Jugend at just 42. However, some of the companies exhibiting took larger stand spaces so the overall footprint of the UK Pavilion at this show remained the same. Noatum Logistics kindly sponsored the Association’s networking event, which as always attracted a large turnout.

Membership benefits The Association continues to seek new partners for the benefit of its members and offers a number of free and preferential services including insurance, legal services, accountancy and IT to name just a few. Greater use was also made of its Primary Authority Partnership with Nottinghamshire Trading Standards which provides members with assured advice.

Looking ahead Obviously, 2020 has been badly affected by the Covid-19 pandemic causing the cancellation of important industry events worldwide. However, the Association will be following government guidance closely and will be working with event organisers going forward to support and help its members to participate and promote their businesses. The legal and HR 24 hour free helpline also remains a lifeline to any company needing advice on all aspects of business. This year we are also delighted to welcome two new members to the Baby Products Association Executive board. These are Mitch Levene of Artsana and Sonia Kelly of Mamas and Papas.

Mitch Levene

Sonia Kelly

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