Editor Penny Franks penny@lemapublishing.co.uk
Ad Manager
Christine Contreras christine@lemapublishing.co.uk
Production Director
Paul Naish paul@lemapublishing.co.uk
Production Rick Vickers rick@lemapublishing.co.uk
Managing Director Mark Naish mark@lemapublishing.co.uk
Chairman Malcolm Naish malcolm@lemapublishing.co.uk
Circulation
Robert Thomas robert@lemapublishing.co.uk
12
Retailer Opinion
Nursery Today spoke to a number of independent nursery retailers to gain their thoughts on Harrogate Int. Nursery Fair 2023.
16
Barking Mad
Pramland’s John Barker runs us through why, for him the Harrogate Int. Nursery Show is the ‘beating heart’ of our industry.
18
Retail Matters
This month, we are catching up with Online4baby’s Head Buyer, Jenny Hughes. With Harrogate on the horizon we take time to discuss with Jenny the importance of trade shows for businesses.
75 Supplier Opinion
Nursery Today spoke to some of the industry’s nest to gain their thoughts on Harrogate Int. Nursery Fair 2023.
10
BabyStyle
It seems like only yesterday that we were on the BabyStyle stand catching up with the team back in October 2022, a year has own by and BabyStyle have wasted no time behind the scenes. Turn to our Cover Story to nd out more.
www.nurserytoday.co.uk | Instagram: nurserytoday | LinkedIn: Nursery Today
Welcome to the October issue, where our main focus naturally is the Harrogate Int. Nursery Fair! It’s not long now until the doors will open and the event this year is most definitely set for success. Where else in the UK can you find so many leading brands all under one roof within a Nursery Trade environment?
Again, you will find so many leading Nursery brands housed within the five show halls all showcasing products that keep in-line with current consumer trends.
This year you will find more than 100 exhibitors, highlighting ranges including car seats, prams & pushchairs, carriers & slings, nursery furniture & décor, feeding, changing, technology and so much more!
This show represents not only leading brands but also fledgling companies which often offer products that can give a point of difference to your customers either instore or online. As Cozy n Safe’s Sales & Commercial Director, Harry Jhamat told Nursery Today: “For those in the nursery industry, the Harrogate Nursery Fair is not just another trade show; it’s an annual pilgrimage where industry leaders, innovators, and retailers come together to share ideas, collaborate, and stay updated on the latest trends and products. This event is a prime opportunity to network, build relationships, and showcase our offerings to a diverse and engaged
audience. It’s where we strengthen our industry connections and gain valuable insights into what the future holds.” Which I am confident is the sentiment of many exhibitors who have chosen to exhibit this year, with Joie’s Head of Product Development also looking forward to the show this year commenting “The Harrogate show provides us with the opportunity to meet with our customers face to face and gives them the chance to meet the whole team. It also provides the ideal forum for us to introduce new products that will be launching into our ranges.”
Of course, Harrogate is also known as the ‘friendly fair’ and provides a fantastic opportunity for us all to meet face-to-face, with Dorel’s Senior Field Marketeer UKI stating “Although a lot of business can be done online, you cannot beat face-to-face interaction and that’s really important to us. Harrogate is the perfect place to build on long-standing relationships as well as create new ones.”
Our contributors this month are also fully Harrogate focussed with Pramland’s John Barker telling us why, for him, the Harrogate Int. Nursery Fair is the ‘beating heart’ of our industry (turn to page 16) and over at Online4baby we had the pleasure to catch up with their Head Buyer, Jenny Hughes where we discuss the importance of trade shows for business (page 18).
We also spoke to a number of Independent Retailers to gain their views on Harrogate this year, with Jolly Tots Managing Director, Lorretta Owen commenting “I love the buzz that is created at Harrogate. You can really sense the excitement at each stand. Each brand trying to get ahead of each other seeing what others are launching. Everything is quite hush hush in the build-up then everyone is proud to display what they are bringing out.”
Harrogate is also the home of the coveted Baby Product Association BANTA and Concept & Innovation Awards. Winners will be announced on
the first day of the show – make sure you pop by the winning companies and check them out!
With so much activity within the halls this year, you will find a superb round-up of what you can expect to find being showcased and of course we trust this will assist you in pre-planning your visit.
To pre-register your attendance and find out further information visit www.nurseryfair.com
This month we also shine the light on Playmats and Feeding & Weaning products which are available to order and you might have noticed that BabyStyle are the star on our cover this month. Although it seems like only yesterday that we were on the BabyStyle stand catching up with the team back in October 2022, a year has flown by and BabyStyle have wasted no time behind the scenes. Check out our Cover Story starting over on page 10 to find out more.
Here’s to seeing everyone within the Harrogate show halls – remember if you spot me, please stop me and say ‘hi’.
I think it is easy to fall into a trap of seeing all ‘parents’ (our customers) as one constant and core audience, but the reality is quite different. There are so many different types of parents, working parents, stay at home parents, single parents, same sex parents, first-time parents, fifth time parents, not to mention the fact that what parenting means changes through the years. With all this in mind, brands need to constantly evolve and invest to ensure they are speaking to the parents of today.
As a team we adopt an ‘always on’ marketing approach, one that constantly engages with the consumer and targets them at the right time, from pregnancy and beyond. This strategy ensures that brands are always making new connections, which when you consider more than 2,000 babies are born in the UK every day, is integral to success. We understand that a huge proportion of our audiences, as with many nursery brands, are first-time parents so we know the importance of constantly generating new awareness, and keeping the brand up to date and desirable, so that it appeals to the modern-day parent.
For many of the long-standing brands, like us, heritage is invaluable, especially within this industry if you have garnered a reputation that parents can trust, but we mustn’t presume that just because the brand dominates now, that the next generation of parents will know about the brand! Brand heritage and a best-selling product line is not enough to sustain a leading position. I truly believe in never standing still and resting on our laurels, our brands are ours to nurture, protect and grow!
I think it is also imperative to consider your retail partners, creating a strong marketing strategy is not only great for your brand but for your partners too… they want to work with brands who are not only providing fantastic products, but who are creating interest and demand and ultimately driving footfall and rate of sale. Word of mouth, which comes from your product and brand reputation, is without doubt the strongest marketing tool – especially when it comes to parenting, but brands need to be part of the conversation to encourage and reinforce those WOM recommendations.
We are also seeing that retailers are no longer just pureplay retailers, with many boasting sophisticated marketing platforms of their own – at GSG, we are constantly looking for ways we can work with our retailers to support their marketing strategies - 17 years on for The Little Green Sheep and 10 years on for Snüz, we continue to back our brands and support our retailers with marketing investment.
www.greensheepgroup.com
October has arrived, and with it comes a highly anticipated event: The Baby Show with Lidl GB at Olympia London, taking place from the 20th to the 22nd. This event consistently provides an exceptional platform for nursery, baby, lifestyle, and maternity brands to connect with consumers and boost B2C sales.
Excitingly, The Baby Show introduces new brands to its lineup this year, featuring maternity brand Seraphine, personalized gift brand My 1st Years, and Scandinavian favourite, Najell. These newcomers join a prestigious roster of well-known baby brands including Joie, Tommee Tippee, Nuna, UPPAbaby, iCandy, MAM, Stokke, Babyzen, Joolz, and Obaby.
If you’re considering exhibiting at this event and wish to witness its dynamic atmosphere firsthand, please reach out to sales@thebabyshow.co.uk for more information.
KIDS’ TIME in Poland is crafted around manufacturers of toys, prams, car seats and clothes for children. KIDS’ TIME features new products’ galore!
For over a decade, the child products and services business sector’s representatives have met at Targi Kielce, Poland. The beginning of the year has marked this part of Europe’s largest business expo for the children’s business sector. Kielce - the focal point for producers and distributors; they convene here to talk shop, discuss current trends and present a wide range of products and articles for children and their parents.
The upcoming meeting is held from 21 to 23 February 2024.
www.targikielce.pl
Manchester City has announced baby gear brand, Joie as the Official Stadium Naming Partner of the Academy Stadium, making it the first club in the Women’s Super League to secure a commercial agreement for its stadium naming rights.
The whole Manchester City Women’s team, including captain Steph Houghton, Chloe Kelly and Demi Stokes, marked this huge milestone as they cut a giant orange Joie bow that wrapped the newlynamed stadium.
David Welsh, Senior Managing Director, Joie, said: “Joie is a family-first brand committed to making childhood and family days out as joyful as possible.
“We’re incredibly proud of the steps we are making to help provide an allinclusive experience and are committed to further developing our offer and ensuring that the Joie Stadium is one of the most family-friendly in the Women’s Super League.”
www.joiebaby.com
Product design consultancy, JMDA Design, announce that two new products they have designed have been awarded the highly acclaimed iF Design Awards, as well as Red Dot design awards in 2022. Working with client Ningbo Mybaby Baby Items Manufacturing Co., Ltd and their brand ‘Amorhome’ on the Q88 i-Size and Q60 i-Size child safety seats, these two award-winning products have been recognised for the innovative design that aids useability and child safety.
Multi-height child restraint systems (CRS) are seats that can change from rear-facing to forwardfacing to combine di erent child height groups into one seat, requiring di erent safety features throughout a child’s growth. Although many products on the market try to combine the di erent age groups into a single product, most sacri ce the products’ e ective use in doing so.
Estelle Ye, General Manager of the Amorhome brand at Ningbo Mybaby: “We are overjoyed at the awards for our products -and with JMDA’s excellent designs! We look forward to the hugely positive impact this will have for our products in the marketplace.” Walter Mosca, Industrial Design Director at JMDA added: “We are delighted with these design awards. The uniqueness in the way we design comes from understanding everyday challenges of consumers, striving for increased safety, and creating cutting edge designs that lead the nursery market.”
The Q88 i-Size child safety car seat is designed for 40-125cm range and consists of various design features that improve the usability and discourage misuse of the product. The Q60 i-Size child safety car seat is a high back booster designed for child height range 100-150 cm (3 -12 years). The backrest can be adjusted in height as the child grows taller and is foldable which makes it extremely compact when on the move. The seat is unique in that it has a compact folding size but does not compromise on internal space and weighs just 4.5kg making it more portable. LED lights on the base assist in illumination during installation and targeted ventilation to the upper body and neck area provides more e ective temperature control of the child.
JMDA Design are poised for the next big event in the nursery industry calendar, the Harrogate International Nursery Fair on 15th-17th October 2023. If you would like to nd out more information about the latest product design award wins by JMDA please call 01386 426100 or email design@jmdadesign.com
BTL Di usion are a Global company based in France distributing their own three global brands Cloudb, Little Big Friends and BabyToLove all over the world.
In addition, they are also distributors in France for famous brands such as Little Dutch and Infantino to name a few. Nursery
Today caught up with their Managing Director Graeme Hargreaves to nd out more.
What was the inspiration behind launching BTL Di usion in the UK?
I’ve always seen the potential in bringing European brands to the UK market, and fortunately, I was introduced to the owners at the Nuremberg Toy Fair earlier this year. After “a few” networking beers, things accelerated quickly into a discussion to bring their fantastic brands to the UK market as a stand-alone subsidiary business, and here we are today!
You are part of a large established organisation with some great brands onboard, what are your aspirations for the UK market?
It is an exciting time to join BTL Di usion as we have aggressive global growth plans, and lots of exciting in-house product development going on behind the scenes… watch this space!
You will have three strong brands on your stand at Harrogate, CloudB, Little Big Friends and BabyToLove. What do you feel sets these brands apart from other products that are currently available?
CloudB is the global pioneering market leader when it comes to well-being and sleep for babies, using premium fabrics and components which have contributed to us winning many global awards. Little Big Friends is based on 5 habitats from around the world, Forest, Farm, Jungle, Ocean and our newly introduced dinosaur range. These products are made from Vegan Leather which is unique to the Market and a real point of di erence
Each of your brands also represent a great gifting element and complement each other well. How will you be supporting your retail partners with regards to POS material in-store or photography for websites and social media content?
We have a huge array of assets and videos for each product to support our retail partners. Each brand has its own fully branded POS material which we o er to our customer FOC when certain items are purchased. As an example, our unique to the market Cloud Box comes with a free FSDU with demo unit when purchased with 18 units or more. We also have smaller POS for independent and smaller stores.
A question often asked is do you have a MOQ. How simple will it be for retailers to order from you?
One of our main goals here was to make purchasing easy. Whether you’re a National Retailer or Independent Store, we have purposely set our master cartons to low quantities of 4s and 6s. With three fantastic brands under our umbrella, our MOV is easily achieved mixing products across the three brands. BTL Di usion will also work with customers who are struggling to achieve this, just speak to our team!
Finally, what can visitors to your stand expect – are there any new products that you will be showcasing?
Absolutely! Cloud b is thrilled to announce the launch of CloudBox,the unique storyteller which combines sounds and light projections! CloudBox can be enjoyed by children aged 0-8 and comes with an illustrated storybook. Available October 2023. With enchanting universes to explore - Ocean, Forest, Space, and VillageCloudBox helps soothe babies and immerses children into magical worlds that help develop their imagination. A recording function sparks creativity by encouraging parents or children to create their own stories.
BIBS, the renowned Danish baby brand, has formed exciting new partnerships with Mamas & Papas and Fenwick. Mamas & Papas now features BIBS’ iconic Colour paci ers and accessories in their UK and Ireland stores and online. Fenwick department stores have also welcomed BIBS, including the anticipated Liberty collaboration, into their nursery departments.
These collaborations re ect BIBS’ commitment to expanding and o ering high-quality baby products to a broader audience. The brand’s strategy focuses on expanding its partner network, primarily through physical stores. They provide customised in-store xtures, available in single or double-sided options, to enhance product presentation.
Brett Capon, BIBS’ Country Manager, says, “We’re excited to work with Mamas & Papas and Fenwick as premium partners. Alongside retailers like JoJo Maman Bebe, Harrods, Natural Baby Shower, and over 50 independent retailers, these new additions expand BIBS’ presence, introducing our products to new parents in stores across the UK.” BIBS will be at the Harrogate Nursery Fair in October, Hall C, Stand C9. To book an appointment, email uktrade@bibsworld.com
It comes with great excitement that Snüz, announces its arrival in the US. September 14th, marked the brands o cial launch stateside as the much-loved SnüzPod bedside crib is now available in a number of specialist boutique retailers across the country, o ering American families an unparalleled sleep experience ensuring safety, comfort and style for both babies and parents.
One of the rst bedside cribs to enter the UK market, Snüz truly pioneered the category and has dominated it since for good reason. With safety at its heart, functionality in its DNA and e ortless style in hand, SnüzPod has become a symbol of comfort and security, and now American families can bene t from the product that has been chosen by over half a million parents for its excellence and meticulous quality. www.snuz.com
Born Inventive is based in Telford, they launched during lockdown and the name combines the success of the design studio’s founder within the baby and nursery industry and his lifelong passion for inventing – ‘Born Inventive.’
“Your brilliant idea for a new baby product is in safe hands with Born Inventive,” says Product Designer & Founder Chris Melia.
Their notable designs are motivated by an enthusiasm for Scandinavian design, uninterrupted lines, and minimalism. Since forming they have had the privilege to collaborate with incredible brands on their bold ambitious project ideas.
Chris add: “We care deeply about our clients and their ideas, every project feels personal, we know it’s a brave decision choosing to bring new products to market, so we listen hard and transform their vision in to reality.”
E: chris@borninventive.com
W: www.borninventive.com
Original audio stories
Stories in 2 languages
Synchronized light projection
Soothing melodies
Sounds of nature (white noises)
Custom recordings
CloudBoxTM is a unique storyteller and musical nightlight wich can be enjoyed by children from age 0-8.
With a small but mighty workforce and over 25 years of exhibiting under their belt, BabyStyle have been working hard to release the new Oyster Home Range rst shown in 2022, whilst making exciting developments within the egg range; not to mention the e orts that go into planning for the Nursery Fair. We are always blown away by their captivating stands and this year we have been assured, will be no di erent.
The innovative Oyster Home Range will take centre stage at the Harrogate Nursery Fair this year, an endeavour that Andy Crane, Managing Director is proud of; “We have dipped our toes in the home products pond before, but it was time for us to reimagine classic household staples under the award-winning Oyster brand. We are particularly proud of the Oyster Swinging Crib, which parents have called “magic” as it gently rocks their baby back to sleep and they can get some much-needed rest.” Andy promises more tech innovation will be on display this year for the home, with smart motion rockers and a crib with motion detection.
At this years’ show, BabyStyle’s latest Nursery Furniture sets from the Charnwood collection will also be on display – the stunning Montana and Verona. They’ve already seen an incredible response
to the Montana 3-piece set which appears on around 30 shop oors across the UK. The team love to show current ranges and new developments to potential new customers that make their way over to their stand, not just current retailers. Everyone is welcome to BabyStyle and greeted with open arms and a refreshing Gin and Tonic (soft drinks are available) from their infamous gin bar.
Andy exclusively told us that they’ve been secretly working on the egg3 Stroller which will make its debut at the show. The egg2 has been their fastest
It seems like only yesterday that we were on the BabyStyle stand catching up with the team back in October 2022, a year has own by and BabyStyle have wasted no time behind the scenes.
The innovative Oyster Home Range will take centre stage at the Harrogate Nursery Fair this year, an endeavour that Andy Crane, Managing Director is proud of.
selling stroller ever so we couldn’t wait to hear about the changes they’ve made for the next model. He said “stunning new fabrics and colourways will dress a clutch of egg3 protypes, ready to be explored by visitors to the stand. The egg3 will retain egg’s iconic look but we’ve made several enhancements to improve the consumer experience”. He explained that we can expect to see changes to the seat unit and carrycot, both with larger hoods to provide impressive coverage from the sun and a new easy-to-use one-pull harness system on the seat unit. The carrycot will have the most changes, with the introduction of rocking rails on its base, a sit-up board and new DuPont Sorona mattress. “We are thrilled to show our new mattress at the show for the egg3 which is made from bio-based bres. It is naturally ame retardant, non-toxic and fully
important for young babies.”
At last years’ show the team presented the egg2 Stroller organiser accessory which has been a huge success since its launch earlier this year, so much so that they will be displaying rst prototypes of an Oyster stroller organiser for retailers’ consideration. BabyStyle has always been a leader in the stroller accessories department and Andy says there will be more surprises at the show which he is sure retailers will love.
Talking of surprises, we were thrilled to learn that the product displayed in a secret room at the fair back in 2021 is making a comeback. Pre-production egg Halo models will be on display ready for visitors to the stand to get their hands on.
Scheduled for launch in 2024, the egg Halo is tipped to become a baby tech must-have for parents. The multi-faceted gadget is not just for baby with its stroller rocker, mattress vibration and nightlight features but can be used by the whole family with its Bluetooth speaker, pollution sensor and temperature detection.
“With so many features packed into one product, we really wanted to take our time with the egg Halo to ensure its quality, safety and in true egg style, its aesthetic.” Andy also explained that they will be manufacturing the egg Halo in the UK which we were really pleased to learn.
Also being produced in the UK is the egg Halo app which provides users with an alternative way to control the device and where parents can check the pollution levels in that area. “We are keen to include
an air quality monitor which will help parents make informed choices. Throughout the development of the product, we did a lot of research into air quality and found that poor air quality a ects babies more than adults because their lungs are still developing, they also breathe faster than adults – meaning they breathe more air per pound of body weight. Babies are often being pushed in their stroller and at that height the air is more polluted due to fumes. This of course does not apply to all walks or pit stops outside for a bite to eat, but perhaps a bad air quality reading will help a parent decide to eat inside rather than next to a busy road.”
As if this wasn’t enough already, BabyStyle will also be displaying a whole new range of Oyster3 colourways and fabrics giving their retailers and consumers so much choice. You can nd out all about the new Oyster3 range and more exciting developments at this years Harrogate Nursery Fair.
Tel: 01509 816444
info@babystyle.co.uk
BabyStyle’s latest Nursery Furniture sets from the Charnwood collection will also be on display – the stunning Montana and Verona. They’ve already seen an incredible response to the Montana 3-piece set which appears on around 30 shop oors across the UK.
Why is this event important to your business?
To grow our business! It only happens once a year and to have everyone in one place is an amazing opportunity to see newness, fellow retailers and of course any deals that may be had.
What are your hopes this year while visiting the show?
To enhance my existing brands. I have a lot of brands in store and want to concentrate on that this upcoming year and well into 2024. My brands are faithful to my customers and with what the customer knows.
Will you be looking for specific show only offers from exhibitors?
THE BABY BARN
Why is this event important to your business?
I am looking forward to attending Harrogate with my staff as I feel it is an ideal opportunity for them to see new colours and products - look at and compare brands we currently do and don’t stock and meet the people they speak to on the telephone.
Harrogate is also a great team bonding couple of days - our staff are the ones always on the shop floor speaking to our customers and it’s important that they know what’s available, have seen any changes to existing collections and can give input into new products that are available that maybe worth stocking.
What are your hopes this year while visiting the show?
I am hoping to see a few more independent exclusives and the opportunity to speak to suppliers face to face with regards to maintaining a positive/fair working relationship in such a competitive industry.
Is there a particular product category that you will be focussing on this year?
We are currently in the process of expanding our showroom to enable better layout/accessibility when demonstrating and reviewing our current brands we have.
I am always open minded with regards to new products and look forward to visiting some of the smaller companies to see what they have to offer. Will you be looking for specific show only offers from exhibitors? Show offers are always welcome however, over the years I have learnt to not get too carried away!
For you, what is the most enjoyable aspect of being at Harrogate?
What I really enjoy about Harrogate is the relaxed, sociable environment, being able to view lots of fabulous brands and also catching up with other retailers.
I will be looking for indie exclusives. Something we can push in store that nobody else has. It would be a huge help if we didn’t have to buy in unreasonable bulk buy.
Is there a particular product category that you will be focussing on this year?
I would like to see a few more baby bouncers, swings and baby seats. I think the market is so focused on co-sleeper cribs that it’s been a bit forgotten. Affordable to the consumer is always a big plus.
Are you seeking new products/brands to take on-board this year?
This coming year I’m focusing on growing my existing brands. I have enough in store for every consumer that shops with us, and needs. If I see something amazing I will certainly take a look.
For you, what is the most enjoyable aspect of being at Harrogate?
Seeing everything that is coming for Spring/Summer! It gives you a good idea of how the market is changing. Neutrals are a big deal now and we are moving past grey! Mamas & Papas certainly led the way for that particular trend.
JOLLY TOTS
Why is this event important to your business?
We love going to Harrogate as it’s a great time to meet up with companies that we already work with, make new connections and see all the nursery industry newness.
It’s a great way of our Business keeping up to date with new launches and to have a hands-on demonstration before the launches in store.
I personally love to see all the new colours and love to guess what’s going to be BIG next year.
What are your hopes this year while visiting the show?
We hope to add even more brands to our collection and benefit from the show discounts.
Will you be looking for specific show only offers from exhibitors?
Like everyone at the moment we are always looking for a deal. Harrogate exhibitors always offer great deals usually with the welcome addition of a little beverage.
Is there a particular product category that you will be focussing on this year?
I’m open to everything really. I would like to expand the collection of smaller items that we stock such as baby monitors, bedding and baby car products. This sector can be quite competitive so it’s crucial to pick the right companies.
Are you seeking new products/brands to take on-board this year?
I still have my eye on a few brands that we would love to stock.
The opening of our new branch has meant they we have really expanded the number of brands we stock but as ever I’m always looking to add more.
For you, what is the most enjoyable aspect of being at Harrogate?
I love the buzz that is created at Harrogate. You can really sense the excitement at each stand. Each brand trying to get ahead of each other seeing what others are launching. Everything is quite hush hush in the build-up then everyone is proud to display what they are bringing out.
Why is this event important to your business?
Harrogate is a great opportunity to catch up with all the brands and see all their exciting new products. It’s great to meet people face to face; ask questions and learn more about the new and upcoming trends.
What are your hopes this year while visiting the show?
We love walking around and getting excited about new brands we haven’t worked with before. It’s great to see all the new items we will be selling in store. Will you be looking for specific show only offers from exhibitors?
Of course, we are always hoping that there will be great offers on! These also really help support independent businesses and helps to engage our team to push the brands.
Is there a particular product category that you will be focussing on this year?
We are always on the lookout for new brands to have in store and online. We would love to get some new clothing & toy ranges in especially with Christmas coming up.
Are you seeking new products/brands to take on-board this year?
Yes, we are only a young company, having started just over a year ago, there is definitely room to expand our range, and we hope we will get to work with some new brands.
For you, what is the most enjoyable aspect of being at Harrogate?
It has a great buzz and gives you a fire to get working and push all the great new products out there. Also, it means we get a child free weekend!
john@pramland.co.uk
How is it possible that 12 months have passed already? Yes, it’s October and that means it’s time to head to Harrogate for more drinking. . . .I mean new products, etc (honestly). I love Harrogate and I don’t think I’m the only one. Not only is Harrogate a beautiful town to visit but it’s also a great place for the nursery show and I think you’ll all agree – it’s a blast!
Yes, I love the social side of the visit – what’s not to love about spending the night chatting with likeminded people, having a laugh and building relationships – but it’s all about the show, and 2023 is set to be another belter of a show. My diary is looking as full as Christies on a Sunday night (and that is full with a capital F). Bravo to the organisers on another bumper line up of brands and well done to the brands for supporting the show, we retailers appreciate it, and you get a massive thumbs up from us all – THANK YOU!
There are a few noticeable names missing from the line-up, which is a shame and I hope that they realise they’ve missed out and make a return next year. The industry needs to support the show so that we can all bene t from it. As I’ve discussed in my previous
articles, we retailers should be supporting the brands that want to work with us. Turning up at Harrogate is a great way for them to illustrate that commitment. Brand names like Silver Cross, ABC Design, Bugaboo, Cosatto and Joolz are all noticeable by their absence which is a shame and I hope it doesn’t re ect on their position in the market or their commitment to their stockists.
So, what am I looking forward to at Harrogate? Firstly, I would have to say connecting with you – the beating heart of the nursery industry. It’s a lonely game being an independent retailer and being able to talk and exchange experiences with other stores is an amazing release. Strengthening existing relationships and building new ones just means that as a group of individuals we can all grow. I love meeting you all, especially after I’ve had a few Sherberts.
Secondly, I just love connecting with the other side of the industry too. I have some wonderful connections with various people in the industry but some of the closest are with representatives of some of my brands. These relationships really should not be undervalued. Good relationships
are vital to a business, if there’s mutual respect and a desire to grow then business can ourish, and I nd that the brands where I have a truly “friend” style relationship bene t the most. Without giving any names I’d be lost without a number of people from various brands – Harrogate is a great place to see them, in a more informal setting where I can truly express my appreciations for them (if you’re reading this DB I owe you far too many beers).
I guess that just leaves what I’m hoping to see. . . .
I’m going to start with Mamas & Papas. The Ocarro has been a fabulous product for us over the past 6 or 7 years, but it’s getting old now and I
know I’m not the only person that feels it needs a refresh to give it the boost it needs. Fingers crossed Sal and the M&P crew will have something to show us. . . .those with eagle eyes may have spotted something lurking in a dark corner at the recent M&P events. Will we see something new? I really hope so.
I’ve heard rumours of something new bubbling at Cybex – I would guess it’s a little too early to see a competitor for the Maxi-Cosi Slide System – but Cybex do have a habit of pulling the rabbit out of the hat, so I de nitely cannot wait. The Gold refresh from Harrogate 2022 has been popular (especially the fabulous Balios S) so more along those lines please Cybex.
Pramland’s John Barker runs us through why, for him the Harrogate Int. Nursery Show is the ‘beating heart’ of our industry.
I just love connecting with the other side of the industry too. I have some wonderful connections with various people in the industry but some of the closest are with representatives of some of my brands. These relationships really should not be undervalued
I’m not sure what Venicci will have to show us this year, especially after they’ve just had such a successful launch with the Tinum Edge range. There will no doubt be some new wheels (fingers crossed for something in the stroller market) and I’m guessing we’ll be seeing some Venicci Home changes. Whatever happens one thing is for certain, they’ll throw an amazing party, and they may even have someone performing the splits on the stand (just a rumour I’ve heard).
I have heard that Ickle Bubba have some new products to show and the same goes for BabyMore and KinderKraft. The latter showing not only some new products but some new prices that should see them appearing on more shopfloors over the coming months.
Will Joie steal the show again like they did with the Urban last year? Will Bebecar have some outlandish fabrics on display? We all know the answer to one of these questions – another thing we can all be certain of is that the show stalwarts BabyStyle will be the go-to stand as always. But what can we expect from the darlings of the industry? My bets are on for Oyster 4 (Oyster 3 is getting old now and over the last couple of shows we’ve seen the Oyster 3 evolve more and more away
from its earliest iteration). I say it every year, but I truly hope we see a return of Oyster Max too. Finally, for BabyStyle I’m hoping to see some more additions to their home range – the range has arrived and immediately started to sell.
From Maxi-Cosi I am hoping that the mystery product on the recent price list is the Mica Slide that we’d all love to see. And, as always, I’m hoping to see a further development of their wheeled offering. Let’s be honest, it’s going to be hard to outdo the launch they had earlier this year.
Emmaljunga make a return to Harrogate as a very well respected and much-loved brand. Their success back in the UK will be dependent upon their offering and it will be interesting to see this in the flesh.
There’s lots of brands I haven’t mentioned and to them I apologise. Hopefully you’ll get a mention in next month’s issue where I’ll be looking at some of the highlights of the show. In the meantime, thank you for taking the time to read my words and don’t be a stranger if you happen across me at the show. If anyone wants me and you can’t find me in any of the halls, you’ll find me at the following what3words location : crew.pies.desk – yes, that’s the end of the bar in Christies!
SEE YOU IN HARROGATE!
My diary is looking as full as Christies on a Sunday night (and that is full with a capital F). Bravo to the organisers on another bumper line up of brands and well done to the brands for supporting the show, we retailers appreciate it, and you get a massive thumbs up from us all!EXCLUSIVE FURNITURE PREVIEW HARROGATE NU RSERY FA IR, STAN D B5
This month, we are catching up with Online4baby’s Head Buyer, Jenny Hughes, who after 14 years of experience in the baby industry, brings extensive expertise when it comes to baby and nursery products. We take time to discuss with Jenny the importance of trade shows in buying, and how valuable they are for a business, and touch on key focuses that the Online4baby buying team have in the pipeline for Q4 and Q1 next year.
Jenny, thanks so much for catching up with us today! You have travelled and visited many trade shows in your career, why are trade shows so valuable and important?
Thank you so much for having me!
Trade shows are a great opportunity to dive deep into the detail of product, from newness to the market, upcoming trends, innovative designs, and new and upcoming brands. It’s a great opportunity for us to meet face to face and build relationships with brands and suppliers, whilst getting the chance to test out lots of new products.
You visited K&J this year, what were your highlights?
Cologne was a great show, it was very different from the past years. It has much more of an international focus, which was good to see, and is very different from the Harrogate show. It was great to network and to meet with suppliers and fellow industry retailers in a more relaxed environment. We also managed to discover some excellent nightlife spots for our plans next year!
How is Harrogate different?
Harrogate has a much larger brand presence at their events; it’s nice to see how many
brands have actually migrated back to the UK show more recently. We’re really looking forward to discussing any new exciting new opportunities on the horizon and are excited to see all the great upcoming products.
What’s on the agenda for the rest of this year?
We’re always looking to build on our current brand portfolio and product choice for our customers. We believe that we have something for everyone, from product to price point, so building this out further is definitely a huge opportunity for us. Our customer is always at the heart of all of our buying decisions, and our meetings are always focused on this. Thinking ahead of Q4 in particular, what have been the Buying Team’s priorities for Online4baby?
Stock and pricing have definitely been our key focus this year as we head into the golden quarter. We’re really passionate about supporting our customers and providing the best pricing we can possibly give, as we understand pressures people are under with the current cost of living. We believe that customers shouldn’t have to compromise on quality when it comes
to the price of products, which is why we aim to provide something for every budget. This final quarter is all about pushing ahead for what we hope will be a strong finish to a really good year.
What’s on the horizon for Q1 2024 for Online4baby?
We are hugely focused on Q1! January is a peak period for us; customers are heading out of the Christmas period and beginning
to plan for the year ahead. We have really homed in on what our customers are asking for with the cost of living and sustainability being a big focus and have some really strong campaigns and excellent product landing in the new year.
Thank you, Jenny! We can’t wait to see what is in store for Online4baby in the next six months.
Trade shows are a great opportunity to dive deep into the detail of product, from newness to the market, upcoming trends, innovative designs, and new and upcoming brands.
Jenny Hughes
The Harrogate International Nursery Fair has been a cornerstone of the nursery industry for decades and is set to open their doors once more this October.
Not long now until the doors of the Harrogate Int. Nursery Fair open and once again there will be more than 100 exhibitors set to showcase a variety of nursery and infant products across ve halls. Where else in the UK can you nd so many leading nursery brands, along with the smaller edging companies, all under one roof at a dedicated UK Nursery Trade Event?
This yearly event o ers a unique opportunity for visitors to see the latest innovations in the nursery sector. It’s the ideal place for exhibitors to introduce new products, from cutting-edge pushchairs, car seats, nursery furniture, toys, technology, carriers & slings and even eco-friendly baby gear (to name just a few of the categories that will be on display!).
“What I really enjoy about Harrogate is the relaxed, sociable environment, being able to view lots of fabulous brands and also catching up with other retailers.”
Sue Dron eld, Baby Barn
Sunday 15th – Tuesday 17th October 2023
Visitors, including retailers, distributors, and industry insiders who have chosen to attend will bene t greatly from the many networking opportunities presented at the fair. Connecting with like-minded individuals, sharing experiences, and forming partnerships are invaluable aspects of the event. Nursery retailers in particular can discover new suppliers enabling them to expand their product o erings and keep their stores fresh and appealing to customers.
The event is also a great trend spotting opportunity. The Nursery Fair provides a rst-hand look at emerging trends which are closely monitored by many nursery brands and re ected within their current ranges. This knowledge empowers nursery retailers to make informed decisions about their product o erings, ensuring they remain relevant and competitive in a dynamic market.
Furthermore, for nursery retailers the fair simpli es the often daunting task of selecting products for your stores. By evaluating a wide range of o erings in one place, you can make informed decisions based on quality, price, and consumer demand.
Harrogate is also the home of the coveted BANTAS (sponsored by Nursery Today) and the Concept & Innovation Awards. By attending you will be among the rst to nd out who the winners are!
“Harrogate is a great opportunity to catch up with all the brands and see all their exciting new products. It’s great to meet people face to face; ask questions and learn more about the new and upcoming trends.”
Of course, the event wouldn’t be complete without a party! Exhibitors and visitors at the show are also invited to have some fun with a risk-free dabble on casino tables at the after-show party on Sunday 15th October. This will take place once again, in the fabulous Royal Hall and everyone will receive a voucher to exchange for free chips to play on the tables. For the competitive amongst you, there will be a challenge to see who can win the most in the time allowed – with a free bottle of zz up for grabs! You will nd a host of exhibitors across the following pages highlighting what you can expect to nd within the show halls this year, which we trust will assist you in pre-planning your visit.
www.nurseryfair.com
“Harrogate is a great way for our business to keep up to date with new launches and to have a hands-on demonstration before they launch in store.”
Lorretta Owen, Jolly Tots
Richard Smerdon, My Baby Stroller
In 1923, Felix Hauck would never have imagined that his basket weaving business would one day become a world-famous company. This year, hauck is celebrating its 100th anniversary
Made to care, designed for love.
We look forward to seeing you in Harrogate!
Hall A, Booth A5 Harrogate International Nur Fair
This year, hauck is not only celebrating an anniversary, but is also expanding its baby product range As a caring companion for newborns, the company o ers a broad and versatile product portfolio
New additions to the baby range include bathtubs and changing mats. FSC-certi ed wooden toys, such as play boards with a bead maze or a sound game for the Alpha highchair, are also among the new products.
Until the end of the First World War, basket weaving was the most important branch of industry in the triangle formed by the towns of Lichtenfels, Coburg and Kronach. Reeds were plentiful because of the many meadows along the river Main. Sonnefeld, the place where hauck is located, is also part of this region. Therefore, it was onl natural that Felix Hauck opened baskesed the began to tinuously 0s, footfolloailers xporting its since ed on ountries. xham, WaobinAvedon in the business wth in-
for love“ is the company‘s new brand claim since the rebranding last year and a promise to all parents to continue developing innovative baby and children‘s products.
The hauck company has been looking after families and giving babies the best possible start in life since 1923. The employees help parents to make everyday family life easier - with highquality equipment for babies, from comfortable baby cots and practical prams to durable highchairs, reliable safety gates and educational toys.
Since its foundation by Felix Hauck as a family business based in Sonnefeld, hauck has passed on four generations of experience and support. Since then, the company has been helping parents nd the most suitable way to take care of their family. The group of companies has around 300 employees worldwide, generating an annual turnover of more than 130,000,000 euros.
Sales enquiries contact: info@hauckuk.com
Website: www.hauck.de/en
Find us on social media:
Three di erent toys provide endless fun
The toys are made of FSC®-certi ed wood
Extension to the unique Alpha+ Family concept: lying - sitting - eating - playing
We look forward to seeing you in Harrogate!
Hall A, Booth A5
October 15th – 17th, 2023 International Nursery Fair
Alpha Play Moving Set
Alpha Play Music Set
Alpha Play Sorting Set
Compact and light hauck travel pushchair
Out and about in the mountains, at the sea or on a trip to the city
Comfortable and safe travel thanks to agile wheels and sun protection
One-hand fold and practical shoulder strap
Made to care, designed for love
Sales enquiries contact: info@hauckuk.com
Website: www.hauck.de/en
Find us on social media:
From their beloved Moses Baskets to the unveiling of exciting new ranges, Clair de Lune has been busy preparing their latest collection. The team will be exhibiting in Hall C Stand 13, at the o ce the anticipation is mounting as Clair de Lune readies to present not only their newest Moses Baskets but also captivating additions to their product line-up. Behind the scenes, the Clair de Lune team has been steering the brand towards a fresh direction, ensuring their new products harmonize with their time-honoured heritage.
This year holds special signi cance for Clair de Lune as they commemorate their 80th anniversary in the industry. From its inception, Clair de Lune has remained a cherished family business, and now, the torch is being passed to the next generation. Sons Hadley Pollard and Guy Rodgers are poised to elevate the company to new heights, setting their sights on international trade and pioneering product ranges.
Demonstrating an unwavering commitment to crafting the nest Moses Baskets on the market, the Clair de Lune Design Team has been expanding on their beloved classics to create new favourites. With SS24 just around the corner, the team has been combining popular neutrals with opulent golds and refreshing greens, ushering in a natural new aesthetic for the New Year.
2023 has been an exhilarating year for Clair de Lune, marked by our rst Gold Made for Mums Award win and the celebration of our 80th anniversary. I can’t wait for the opportunity to reunite with our Independent Partners at the upcoming Harrogate Fair and unveil our most exciting launch to date!
Guy
Rodgers
While Clair de Lune has long been synonymous with Moses Baskets, a shift is underway. At this year’s show, they are set to introduce their most signi cant product to date: two brand-new Cot Beds designed to complement their latest ranges, signalling an exciting new chapter in their storied history. We asked the Managing Director, Hadley Pollard, why you should visit them this year and this is what he had to say: “Harrogate is one of the most exciting times of the year for us, we’ve been working throughout the year to bring in some brand new ranges, and I can’t wait to personally show them to our partners. Harrogate is a great opportunity to reconnect with our customers, especially this year as we’ve had some new colleagues join our team. We’re looking forward to new introductions with a brew, or even some bubbles in hand!”
If you want to book in an appointment with the Clair de Lune team get in touch with the Sales and Marketing team on the below email, or simply pop onto the stand in Hall C at Stand 13.
Rebecca.carr@clair-de-lune.co.uk
Frame Sleek Design Built
Double
AVAILABLE TO VIEW AT
We would love to invite you to visit our stand at Harrogate Inter national Nursery Fair 2023, where we will be showcasing our newly launched products, as well as much loved best-sellers. If you’d like to book in an appointment with us, please get in touch sales@clair-de-lune.co.uk Or simply tur n up on the day - you can find us at Hall C, stand number 13.
We hope to see you there!
for you and your baby, since 1943
Below you’ll find a glimpse of what ’s on show, and there’s much more to explore!
Our RodiFix collec tion is growing maxi-cosi.co.uk
Nomad i-Size
Our Connected Home collection gains some new additions too:
An upgrade to our best-selling Nomad: See Pro Baby Monitor Clean
The latest addition to the SlideTech™ family is coming…
We look forward to welcoming you on stand A7.
Peg Perego is thrilled to showcase its new Italian exclusive design and top-performance products.
Peg Perego is excited to introduce the City Loop: which allows you to turn the Primo Viaggio Lounge car seat into a safe and practical stroller with City Loop chassis, perfect for an urban lifestyle. It ts compactly in between front and rear seats of the car, allowing for a quick in-and-out when riding a taxi or Uber.
Discover Base Twist, a rotating base suitable from birth that facilitates the installation of 2 car seats: Primo Viaggio Lounge and the brand new Viaggio Twist.
Explore their exclusive new Veloce’s fashion collections and be sure not to miss Veloce Town and Country, the modular system that o ers versatile strolling on all terrains.
Peg Perego takes “Made in Italy” around the world. Visit them at stand A20!
phil.howe@pegperego.com www.pegperego.com
Discover a wonderful world of slumber with the group’s much-loved family brands, Snüz and The Little Green Sheep, where excellence, functionality, safety and style are seamlessly entwined to deliver unrivalled products to support families to get the very best sleep possible.
Pioneering the sleep category, Snüz boasts a truly innovative range, supporting from day one with its revolutionary pregnancy pillow, SnüzCurve. Once baby arrives, the signature SnüzPod, the original and still best-selling bedside crib is a must, it has dominated for over ten years and for good reason. Other highlights include the stunning SnüzKot and SnüzFino cots, and the genius SnüzPouch sleeping bag. With this brand, snoozing has never looked so good!
Putting a beautifully natural touch on any nursery The Little Green Sheep brand prides itself on nurturing family life naturally and providing babies with a sleeping environment that is free from toxins and harmful chemicals, while not comprising on quality or style. From Moses baskets and bedding, to an extensive range of natural mattresses that support them from the rst night home to when they’re climbing into bed with you over the years (with multiple sizes ranging up to king) make sure you visit the stand to nd out more.
Promising some exciting updates, the Green Sheep Group will be unveiling not one, but two new collections. From trend-led concepts to consumer inspired products, the new launches have something for everyone. The team can’t wait to reveal the next chapter in GSG’s progress, don’t miss them at stand C5.
01789 734022
www.greensheepgroup.com
Last year, as the Harrogate International Nursery Fair came to a close, CuddleCo re ected on what was a very busy but fantastic weekend.
The positive reaction from retailers and visitors was a humbling moment for the CuddleCo team. Looking back on the success of last year’s show, they expressed how grateful they were for all their loyal customers as well as the many new faces who came to visit them.
“The show wouldn’t have been a success without our customers, both large and small. The team and I were completely humbled by the feedback we received; it was quite simply an honour to be part of it. Harrogate is back!” Marc Kelly, Managing Director, at CuddleCo.
The growth of the CuddleCo brand since last year’s show is clear, with searches increasing 84% in 2023 v 2022. The rise in parents searching for the brand hasn’t happened overnight, with CuddleCo attributing the growth to many di erent factors,
including improving their digital customer experience, building a solid internal team infrastructure and most importantly, a big investment into supporting their retailers.
A major driver behind CuddleCo’s development as a brand has been their focus on upcoming interior trends, influencing the styles and types of nursery ranges they bring to market. CuddleCo are set on delivering inspiring, creative nurseries and most importantly, stylish products with commercial confidence for retailers and parents alike.
CuddleCo have supported their expanding trend-led product catalogue with digital campaigns that highlight new products and emerging trends that influenced them, one being colour drench and the different ways parents can style the Nola range for the nursery. Whether that be brilliantly bold and super modern or a way of adding a touch of colour to a neutral nursery.
After launching the Aria range using natural and sustainable materials last year (and winning a Banta award!) CuddleCo continue to see the rattan category grow in popularity, and they’re not alone. Many big Highstreet retailers are growing their offering within this market, and off the back of Aria’s success,
CuddleCo are too. Adding additional accessories to the Aria range from baby to child.
Focused on providing style and substance, CuddleCo have developed a slightly more grown-up furniture range that wouldn’t look out of place in an older child or teenager’s room, giving it life beyond the nursery. With a modern mid-century design featuring a contemporary minimalist twist, the range incorporates calming elements of nature with rattan insets, combined with clean modern lines.
Another trend CuddleCo are excited to bring to the show is one that’s been seen everywhere, from fashion and home accessories to décor and lighting. The cashmere colour trend is now breaking into the world of nursery – and for good reason too. Both versatile and gender-neutral, this colour needs to be on your radar. CuddleCo have taken a contemporary cashmere twist on their best-selling Clara Furniture Range, ready to bring warmth and luxury to neutral nurseries across the country.
Another product update CuddleCo revealed was Nola White and Natural. Last year’s star of the show was CuddleCo’s colourful Nola. Its attractive price and eye-catching colour range offered affordable style for everyone. 12 months on, CuddleCo are returning with
a new option that parents can refresh as their family grows. Nola White and Natural is the perfect blank canvas parents can style however they choose.
Building on the successful launch of the Aylo Stroller by Junior Jones, CuddleCo are excited to be previewing two new special editions at the show. Since launching the core range, the brand has received great feedback from their exclusive retailers and customers alike. A hit both on and offline, which is no surprise with influencers loving the brand.
On the top of everyone’s must-see list is Doona, who has 143 reasons alone to visit them. Armed with new products to preview they’re already the talk of the show. But don’t expect the products to be center stage of CuddleCo’s stand. Kept behind lock and key, the new products will be kept in a room of their own and available to view by appointment only. When it comes to Doona, CuddleCo’s lips are sealed.
CuddleCo are excited to welcome everyone to the stand (B5), you’re not going to be able to miss them!
If you haven’t already, ensure you contact your Account Manger to book an appointment.
sales@cuddleco.co.uk
www.cuddleco.co.uk
The growth of the CuddleCo brand since last year’s show is clear, with searches increasing 84% in 2023 v 2022.Nola Blush Pink Clothes Rail, Stylist - Selina Lake Nola Sage Green Cot Bed, Stylist - Selina Lake The CuddleCo team at their stand last year The Clara Cot Bed and Etta Nursing Chair, Pramworld
Harrogate International Nursery Fair holds a special place in Venicci’s heart. Experience the perfect blend of business and pleasure and visit stand M10 and let Venicci Team take care of the rest!
Not long until the highly anticipated Harrogate International Nursery Fair will once again grace the industry with its presence. For Venicci, this event marks a signi cant occasion, as they eagerly await the opportunity to reconnect with their valued customers and unveil their upcoming product releases.
At the upcoming trade fair, Venicci has grand plans to showcase their latest collection, making it available at exclusive special rates for event attendees. However, the fair is not merely about product displays and sales. It’s also a great opportunity for people to meet in person, have meaningful conversations, and reconnect with customers and partners.
Venicci’s newest o erings are set to leave a lasting mark on event participants. This fresh product line has been carefully designed to meet the preferences of parents who are in search of a pushchair that seamlessly combines simplicity, practicality, and an attractive aesthetic for their little ones.
One of the unique aspects of the Harrogate International Nursery Fair is its potential to open doors for promising business collaborations. The event provides an avenue for Venicci to explore prospective partnerships with like-minded individuals and companies eager to collaborate with the Venicci brand. These partnerships could pave the way for growth and development opportunities that bene t all parties involved.
Venicci, known for its commitment to excellence and customer engagement, goes above and beyond mere business conversations at their stand during the event. They have a special treat in store for attendees, scheduled for Monday, immediately following the fair’s conclusion. Venicci extends a warm invitation to an after-party, transforming the atmosphere from the day’s discussions into an evening of relaxation, shared laughter, and dancing. This after-party provides a delightful opportunity for attendees to unwind and celebrate the productive day while fostering a sense of camaraderie and connection.
In summary, the Harrogate International Nursery Fair is a pivotal event for Venicci and the industry as a whole. It’s the place where Venicci can unveil their innovative product line, form valuable partnerships, and build genuine connections with their customers and partners. Beyond business, it’s an event that celebrates shared experiences, laughter, and joy, as exempli ed by Venicci’s after-party tradition. With not long left until the fair, anticipation is building for what promises to be a memorable and fruitful occasion for all involved.
Venicci extends a gracious invitation to both existing and potential customers to visit their stand (M10) between 15th and 17th October 2023. The Venicci team will be eagerly awaiting every guest, prepared to talk about the company, showcase their latest products, and provide a memorable experience for all attendees. i
FOR MORE DETAILS PLEASE CONTACT US AT INFO@VENICCI.CO.UK OR CALL US ON 01302 953872
Whether on the go with the built in ISOFIX points, or paired with the i-Base Encore to add a 90o spin - this seat is ready any time anywhere. Sprint meets the highest ECE R129/03 safety standard with mandatory side impact testing. The Tri-Protect headrest o ers security with three layers of protection inside the wings including patented Intelli-Fit memory foam. The three-point harness, with its shoulder and lower buckle covers, easily tightens with one pull motion.
*Information and image subject to change
Introducing Joie’s latest high-backed booster, under the working name irvana R129, a ride that raises the bar on safety and is ready for any growth spurt from 15 months all the way to 12 years. Suitable from 76-105 cm (approx. 15 months to 4 years using the harness mode and from 100-150 cm (approx. 3.5 to 12 years) using the vehicle seat belt, irvana R129 is easy to install using the handy ISOFIX connectors, with the added security of a top tether when in harness mode.
Irvana R129 is tested to the R129/03 safety standard with side impact testing as standard and meets i-Size certi cation in the forward-facing belted booster mode. The one handed 15-point Grow Together headrest and harness adjusts simultaneously to adapt to all their growing needs.
*Name, information and image subject to change
Harrogate will also be the opportunity to catch a glimpse of the pact pro, the newest compact fold to join the Joie portfolio. Designed for every journey from birth to big kids, the pact pro is three strollers in one, compatible with Joie infant carriers and carry cot (sold separately). Whether little one wants to sit up and take in the sights or lie back and snooze, there is an option to suit, thanks to the multiple recline positions. Light as a feather, at just 6.3kg, the pact pro is super easy to fold with a quick one hand action, to create a compact, freestanding fold.
uksales@joiebaby.com
www.joiebaby.com
The newest incarnation of spinning seat from Joie, the Spin 360 GTi 2, is suitable from birth to 4 years and comes with a super simple ISOFIX install and a compact silhouette. The TriProtect headrest o ers three layers of foam including patented Intelli-Fit memory foam for optimal side impact protection. Little ones can snooze on the go with the 5-position recline and will always be comfortable thanks to the soft padded harness and Grow-with-me infant body and head support. The Smart Ride lock-o makes sure little one is kept rearward facing until it is safe for them to turn forward.
*Name, information and image subject to change
From new innovations in infant carriers to the latest developments in wheels, Joie will certainly have plenty to see at Harrogate.
Nuna are specialists in smart design and global leaders in premium baby gear.
With Dutch roots, Nuna combine timeless style with game changing engineering designed to make family life easier every step of the way.
From strollers that go the distance to baby gear that is styled for modern families, Nuna products are crafted with high safety standards, quality materials and innovative design without compromising on style.
Find them in Hall A Stall A9 where they’ll be exhibiting the range and showcasing more ‘world rsts’.
www.nuna.eu
Maxi-Cosi are all set for another successful year at Harrogate. With a bigger stand, and an abundance of newness, there is so much to be excited about!
In car seats, their RodiFix family gets 3 new additions with the RodiFix Pro² i-Size, RodiFix M and RodiFix R. Alongside this, their much-loved Nomad car seat gets an i-Size upgrade and the team are thrilled to be launching the latest product to feature their game-changing SlideTech technology.
Alongside car seats, their Connected Home range is gaining 2 new additions with the See Pro Baby Monitor and Clean 3-in-1 Air Puri er.
Visit them on stand A7 for more!
www.maxi-cosi.co.uk
Axkid are dedicated to making car travel safer for children, with their innovative forward thinking design.
Axkid’s products are developed in line with the Scandinavian philosophy that rear-facing travel is the safest.
Continuing their passion for child safety, Axkid have also recently launched a 4 in 1 bike trailer, which boasts a number of features for parents and their little one, ensuring maximum comfort and security whilst out exploring the world.
Axkid retailers can bene t from full, extensive, and regular training and support from their dedicated sales team. Book an appointment and visit them at Harrogate International Nursery Fair.
Contact Jayne Caul on the below for further information.
jayne.caul@axkid.com www.axkid.com
Halilit is pleased to showcase Taf Toys’ new o erings, including the wonderful Bedtime Kit- the ultimate solution to parent’s and baby’s peaceful sleep. Other new launches include the gorgeous Activity Toys Kit comprising of 3 adorable characters: Crinkle the Carrot, Spike the Hedgehog (rattle) and Jenny the Bunny (teether). Furthermore, Halilit will be showcasing their latest brand, Jellystone Designs - a renowned brand specializing in safe and stylish silicone toys for children, ranging from incredible chew pendants, teethers, and calm down bottles to stacking toys that are bursting with sensory bene ts. Discover these enriching options to enhance your product range, perfect for AW23.
Contact Amy Wildman on the below for further information.
Tel: 01254 872454
amy@halilit.co.uk
Launching at Harrogate International Nursery Fair
Parenthood truly is a journey like no other and what better Travel System to bring along for the ride than My Babiie’s MB500i iSize Travel System? This is the perfect Travel System for parents who want nothing but the best for their little one and the MB500i will revolutionise the way parents and their little ones get to experience it together.
Picture a travel system that seamlessly combines luxury, innovation and most importantly safety, designed to meet the unique needs of parents and babies alike. The MB500i does just this and more. It’s not simply a mode of transportation for you and your baby but a statement of style and commitment.
The MB500i will stand apart from the crowd with its distinctive blend of elegance and practicality. This travel system is not just about getting from A to B but doing it in style, comfort and safety. Crafted with meticulous attention to detail, from the quilted fabrics to the sleek frames, it caters to the discerning tastes of modern parents who still value aesthetics.
The MB500i is a testament to innovative design with its elegant and modern appearance, but it’s not all about looks; this travel system is packed with advanced features that truly elevate the travel experience for both parent and baby.
Baby’s safety is an absolute non-negotiable and the MB500i ensures you can trust in its protection. One of its standout features is the iSize compatibility, which meets the latest ECE R129 safety regulations for car seats and is further iSize certi ed, meaning more rigorous testing at higher speeds, more advanced crash test dummies and rollover testing. With the MB500i you can rest easy knowing that little one is cocooned in safety during every journey.
The included infant carrier is both seatbelt and ISOFIX installable and attaches easily to the chassis, o ering seamless transitions between car and strolling.
The MB500i doesn’t just prioritize safety but it also rede nes the concept of comfort. Parenting is a 24/7 job and this travel system aims to make it as convenient and comfortable as possible, both for parents and their little ones. The MB500i features a spacious and cosy seat completely with multiple recline positions. Whether they want to sit up and explore the world or take a peaceful nap, this system can adapt to their needs. The seat unit is also able to be both parent or world-facing to further accommodate both needs.
Height adjustable push handles, a handy viewing window and a large shopping basket ensure convenience and comfort for the parents. Manoeuvrability is key for any travel system and the MB500i excels in this department with its agile design and responsive wheels making navigating streets and tight corners a breeze. The all-round wheel suspension ensures a smooth ride across di erent terrains. So parents can say goodbye to the hassles of a bumpy ride and embrace the e ortless mobility of the MB500i.
The MB500i also makes stowing and going a breeze with its compact fold and carry handle. The bassinet that comes with the travel system is also collapsible for ultimate storage.
Parenthood is a journey of love and the My Babiie MB500i iSize Travel System is here to make that journey even more special. It’s not just a travel system but a stylish statement that re ects your commitment to providing the best for little one.
Contact info@mybabiie.com to nd out more.
www.mybabiie.com
info@mybabiie.com
Natural rubber teething toys that entertain, settle and soothe. Cloud and Cuckoo o er e ective solutions to the abundance of plastic toys on the market. Their best seller ‘My Friend Goo’ has a unique ‘dummy shaped’ tail feature, providing comfort that settles and soothes babies to sleep.
Cloud and Cuckoo are introducing ‘My Friend Hoot’ to their natural rubber teething toy collection. Designed for the youngest of babies as an ideal rst toy, ‘My Friend Hoot’ is easy to hold and made from natural rubber straight from the Hevea Tree. Free from plastics and harmful chemicals, ‘My Friend Hoot’ now joins their best seller ‘My Friend Goo’, a dummy alternative that entertains, settles and soothes. Cloud and Cuckoo o er natural alternatives to the abundance of plastic toys that ood the market. They are passionate about providing safe alternatives for babies to mouth and chew.
At this year’s show they are also launching a range of absorbent organic cotton dribble bibs, teether clips, and curated gift sets ideal for baby showers and newborns. Their gift sets are ideal for the conscientious parent looking for safe and environmentally friendly baby toys, o ering parents breathing space and peace of mind.
jenna@cloudandcuckoo.com www.cloudandcuckoo.com
The Harrogate Nursery Fair will see the introduction of the new UPPAbaby international retail display concept.
The brands vision and building blocks will establish the space to meet the needs of the new product development over the next few years.
In early 2024 UPPAbaby will move into a new product category with the products being showcased at the show.
The UPPAbaby team are looking forward to seeing their retail partners and welcoming them to their stand in Hall A.
info@dcukltd.com
www.uppababy.com/uk
Meet the team on stand M4 to discover
The team at Baby Jogger design every Baby Jogger product with active families in mind. Their strollers are tailored to meet the needs of parents who are constantly on the move. Whether it’s conquering curbs with ease, e ortless one-handed folding, or adapting to your growing family, Baby Jogger gear is designed to simplify the lives of busy parents.
Their stroller range o ers options that suit various lifestyles. From Compact to Ultra Compact, Everyday to All-Terrain, and even Jogging strollers, they cater for parents’ need. Among their collection you can nd some award-winning products such as City Mini GT2 and City Sights, a proof of their commitment to durability, quality and performance.
Baby Jogger stand by the quality and durability of their gear, backing each stroller with a lifetime frame warranty and testing all of their products to extremes.
For an exclusive glimpse during your visit to Harrogate, join them on Stand M4.
For more information simply email Chris Grech-Cini on the below. christopher.grech-cini@newellco.com
Mama Bamboo will be proudly exhibiting for the rst time at Harrogate Int. Nursery Fair. Prior to the doors opening Nursery Today caught up with their CEO Laura Crawford to nd out more about this sustainable and eco-friendly business.
Can you tell our readers a little about Mama Bamboo and the inspiration behind your eco nappies and wipes product range?
I became aware of the plastic problem with nappies and wipes when my second child was born. Until then I had no idea that most nappies and wipes were almost entirely plastic and would take over 500 years to degrade. Here in the UK, we use eight million nappies and 30 million wet wipes every day. It’s horrifying to think that every disposable nappy and wipe ever used, is still on this planet and will be for several hundred years.
But I simply could not nd an eco-solution that worked for me. I tried cloth nappies and found the workload was just too much to handle on top of two under 2-year-olds. I tried all the various eco-nappies available at the time and found them to be less absorbent and prone to leaks, and too sti and papery. And whenever I gave in and used standard plastic ones, my babies came out in awful nappy rash. I wanted a soft, natural, sustainable nappy that actually worked.
As I researched wipes, I was also shocked to nd that so many contained seriously harsh chemicals and even endocrine (hormone) disruptors. I wanted compostable, natural wipes that wouldn’t irritate their skin.
I did months of research into materials, processes and chemicals before I nalised our Mama Bamboo designs. Our nappies are made using sustainable bamboo, corn starch and chlorine-free pulp. Our wipes are made using the same sustainable bamboo, and a +99% puri ed water, aloe vera and coconut extract solution. They are designed to be kind to babies’ skin and to Mama Earth, whilst also performing on every level for demanding Mums and Dads, just like me.
As a business, you are a great advocate when we look at eco and sustainable products within Nursery. How important is this to your business?
Sustainability and baby’s health is at the heart of everything we do, and these usually go hand-in-hand. What is good for babies’ skin, is often good for the planet. It’s not natural to wrap babies in plastic and put dangerous man-made chemicals on their skin. Sustainability is baked into our every element of product design.
But our eco-commitment goes beyond our
products and raw materials. We consider our carbon footprint, waste, and eco-impact in all our business processes and practices, as well.
We actively seek to partner with B-Corp suppliers and ensure community standards are met and exceeded at every stage of the supply chain.
We also invest a lot of time and energy into the ongoing campaign with DEFRA to establish a better end-of-life composting solution here in the UK for all hygiene waste.
For me, if you’re not focusing on the sustainability of your business at every level, then you’re not engaged in ‘good’ business.
You state that you were the rst European nappy brand to become B-Corp certi ed – what does this mean for your business and the brand?
Certifying as a B-Corp was an incredibly proud moment for us and winning the “Best for the World Environment” accolade for the last two years from them, was really the icing on the cake. It’s literally saying we are the “Best of the Best!”.
For me, B-Corp is a brilliant credential as it takes a holistic view of your business; community, environment, workers, customers and governance. It’s not enough to greenwash an area of your business with single focus on one eco-improvement, you need to be fully engaged with sustainability throughout your business.
B-Corp as a brand is becoming more recognisable to consumers now, with some supermarkets categorising products with B-Corp aisles. I think this will become more important to retailers as consumers begin to demand this eco-validation when shopping.
Your eco-nappies (available in six sizes) and your pull-up training pants (four sizes) are made using sustainable bamboo? Are there any speci c bene ts for babies and toddlers by using this?
Bamboo is nature’s little miracle. Not only is it organically fast growing, without the use of pesticides or fertilisers, and uses 7x less water than cotton or other brous crops, but it also has special properties which makes it perfect for delicate skin. Bamboo is naturally antibacterial due to an enzyme called Kun. Bamboo viscose is incredibly soft and breathable, which lets air ow naturally against the skin. It is also
temperatureregulating like silk. This all means it can help to reduce the chance of nasty nappy rash.
Of course, the range doesn’t stop there, you also have wet wipes which you state have a ‘no sting formula’. Can you tell us a little more?
Our bamboo wipes feature a 99.4% puri ed water, aloe vera and coconut extract formula. Unlike some wipes we do not use phenoxyethanol, alcohol, or endocrine disruptors. Our wipes are free from parabens and methylisothiazolinone (MIT), which many studies have shown to cause health problems and skin irritation, especially in babies’ sensitive skin.
Unlike some wipes our formula will not ‘sting’ or dry babies’ skin.
Finally, do you have any exciting news or new product launches on the horizon that you would like to share with our readers?
We recently launched our Size 0 tiny baby nappies. Designed with Ickle Pickles Children’s Charity to t the tiniest bottoms in the neonatal wards. We have partnered with IPCC to donate nappies to several of the neonatal wards in the South East. Our hope is to make the rst few days of a new parent’s life a little less stressful by providing each family with a full pack of nappies which are kinder to their delicate babies’ skin. We also launched the Give Another Mother scheme with IPCC so all our customers can donate to this amazing charity as well.
We will be launching a complementary baby and mummy bamboo range this Autumn as part of our Bamboo Buddy Club. Bamboo muslins, toothbrushes, hairbrushes, babygrows maternity t-shirts, and water bottles.
Tel: 07966406993
admin@mamabamboo.com
www.mamabamboo.com
BeSafe go Beyond all expectations with their latest launch, which will be on display at Harrogate.
Dedicated to developing the safest possible car seats for children of all ages, BeSafe will be showcasing their newest innovation, a rear facing rotation system for newborns to approx. 6 years. BeSafe will also be showcasing their popular accessories, alongside the VOKSI brand. VOKSI will have a selection of premium and practical designs at the show. All products are made using the best quality natural materials (wool, down, feathers and cotton). The brand-new VOSKI collection of footmu s including the Adventure will be on display. www.besafe.com/en
Rainbow will be showcasing many nursery favourites at Harrogate Nursery Fair this year.
Their Bedtime cuddles and stories collection, brings to life much loved storybook characters, in classic yet contemporary, soft and playful cuddly toys, and couples them with the adored character storybooks, to help establish good sleep habits. Ranges on display will include Beatrix Potter’s Peter Rabbit, Disney’s Winnie the Pooh, Paddington Bear, Guess How Much I Love You, Elmer, The Very Hungry Caterpillar and We’re Going on a Bear Hunt, along with new additions for 2023, Maisy and Gira es Can’t Dance.
Important new additions this autumn, to help with good sleep routines, are the Peter Rabbit and Paddington Bear Bedtime Cuddle Nightlights. The super cuddly soft toys respectively hold a soft, detachable lantern and marmalade pot, that illuminate to provide a mesmerising light pattern and soft nightlight, whilst playing a soothing lullaby. “Due to the soft quality material, gentle lighting and easy portability, children of all ages can bene t from a familiar sleep setting and good night’s sleep, wherever they are.,” said Dr Gummer, Child Development Expert and Founder of The Good Play Guide.
Created for fans of Mickey Mouse to commemorate special memories and milestones with their loved ones, Rainbow Designs’ new Mickey Mouse Memories range o ers a beautiful, luxury collection of fun infant toys, that makes the perfect any occasion gift for baby. Launched in a huge year for the brand, as it celebrates 100 years with D100, the Mickey Mouse Memories range includes a Mickey Mouse Wooden Ring Rattle, Comfort Blanket and Activity Toy, as well as an adorable Musical Lullaby Mickey Mouse Soft Toy.
Tel: 01329 227300
www.rainbowdesigns.co.uk
Red Kite Baby are really happy to be at their 18th consecutive Harrogate Nursery Fair and are a proud supporter of the fair.
The team at Red Kite Baby are looking forward to sharing with you both current and brand-new models which are all part of the success and strong demand they have seen across all ranges in the past year. Value and quality have always been the core ethos for Red Kite and they continue to work hard to support current challenges delivering keen price points and supplying products that parents want to own. This year they will be introducing new strollers embracing recycled fabrics, new baby walkers and entertainers building on the strong Baby Go Round range, some special new highchair additions to the Feed Me range plus some exciting new launches to the nursery and play ranges!
They welcome all visitors both current customers and anyone new that would like to nd out more information about how Red Kite can enrich your own product o er to make sure that your customers have full access to the exciting full portfolio.
The full Red Kite team will be available during the 3 days of the show and are really excited for their new Customer Account Manager Emily, to meet their lovely customers!
Please come along to meet Red Kite in Hall M, stand 19. www.redkitebaby.com
We are thrilled to announce that Pippeta will be showcasing at the upcoming show in Harrogate. It promises to be an event that celebrates innovation, creativity, and the power of collaboration.
They have been diligently working on exciting new products, which they are eager to introduce. From award-winning breast pumps, to silver nipple cups, to the ultimate weaning sets, these innovations represent the unwavering commitment to pushing boundaries, improving lives, and shaping the future of new mums and babies. Make sure to visit them in Hall B Stand B17 at the Harrogate Int. Nursery Fair to experience rsthand how Pippeta is rede ning the game.
To make an appointment email or call the team on the details below:
Tel: 07951 285498
wholesale@pippeta.co.uk
www.pippeta.co.uk
BORRN was founded in the UK in 2018 and o cially launched in the UK local market in 2019.
BORRN has won numerous awards in just a year, such as the Red Dot Design Award, IDA International Design Award and the European Product Design Award. BORRN is also honoured to be mentioned as a product worthy of the royal baby’s nursery.
These are great compliments and recognition of their products. BORRN is devoted to deliver the best support includes silicone bottle, teether, soother, etc.
BORRN celebrates parenthood and born to be a part of your family stories.
info@borrn.com
www.borrn.com
In the last 25 years, Angelcare award winning and innovative Movement Monitors have provided peace of mind and reassurance for millions of parents and babies born each year.
Angelcare is now excited to announce the AC25-1 Baby Movement Monitor with Video & Sound which will launch early next year. Design takes inspiration from Angelcare hero model created in early 2000s, to launch the AC25 with iconic and original “angel” shape.
The Angelcare AC25 Baby Movement Monitor with Video & Sound is a dependable and trusted baby care essential. Using simple and secure technology that parents have trusted for 25 years, and now with with added features in their latest monitor, Angelcare continues to be the reference in peace of mind.
The Movement Sensor Pad is designed to be placed under the baby’s mattress, where it will sense even the smallest of movements, and entirely contact-free! The AC25 model features 4 adjustable sensitivity levels for personalised tuning based on mattress and environment.
Key features:
• iconic angel shape is back, taking inspiration from the known and loved AC401 model, with a modern contemporary new look
• For babies from 0- 18 months, can also be used without the movement detection for those early toddler years
• Wireless Movement Sensor Pad with 4 intensity levels so all corners of the mattress are detectable
• The Sensor Pad provides contact free monitoring that only needs to be installed once. An alarm will sound on the parent unit if after 20 seconds no movement is detected from the cot.
• 4.3’’ LCD colour screen with infrared night vision
• New and improved video & sound quality with a wider wall mounted or tabletop camera angle for better viewing of the cot and baby
• Room temperature display and two-way-talk back feature on the Parent Unit
• 6 Lullabies feature for soothing baby to sleep
Parents can rest assured while their baby sleeps.
The Company also launches Pabobo by Angelcare bedtime nightlights, with the plush soother Beluga Whale and Aqua Dream Turtle rechargeable sleep aid.
The soft Aqua Dream Turtle projects waves and small moving orange sh to put help your child to fall asleep peacefully. The projections can be accompanied by a lullaby, marine melody or white and pink noises (waves, rain or intrauterine heartbeats) for more softness.
3 light intensities allow you to create the perfect atmosphere for Baby with volume adjustment (4 sound levels or silence).
It is possible to activate the projections only, the sound only or both simultaneously. The turtle stops on its own thanks to its timer: Music 15 min, Projections 25 min, and can turn on again if baby cries thanks to the cry sensor option. Practical, the Aqua Dream turtle is rechargeable via USB-C, no need to think about batteries! (cable supplied) Soft washable plush* Oeko-Tex certi ed (removable plush).
*Machine washable at 30°C, air dry.
From birth
PABOBO
A pretty soft whale to soothe baby at bedtime.
The whale is made up of a plush and an audio & light module.
White night light (2 intensities) or rainbow mode (automatic color change)
2 lullabies and 7 white noises and pink noises (intrauterine heartbeat, rain, waves, vacuum cleaner, fan, washing machine and summer night) allow you to choose the most suitable music or sound for your baby. The whale stops automatically after 20 minutes. Volume is adjustable. The electronic module is removable to wash the plush in the washing machine at 30°C. Clever, thanks to its cry sensor option, the whale turns itself on again if baby cries! Plush in Oeko-Tex material.
From birth.
www.angelcarebaby.com/uk_en
Angelcare, one of the leading brands in innovative baby care solutions, reveals new solutions in Harrogate! A new baby monitor and new range of soothers are some of the highlights.
Wild Seven source brands that marry the stylish with practicality and quality.
They are very excited to be launching the Cosatto toy collection. These fun and vibrant toys perfectly complement their range. They will also be proudly exhibiting: ergoPouch: organic, sustainable and ethical bedding, sleepwear and accessories from newborn to 6 years
Lulujo: beautiful muslins, sheets, bibs and more guzzie+Guss: the portable, hanging highchair WubbaNub: a paci er and toy in one!
Tel: 07598 269191
admin@wildseven.co.uk
www.wildseven.co.uk
Bébécar are proud to be introducing a beautiful selection of new fabrics and chassis from their 2023 collection at the Harrogate Nursery Fair this year.
The Bébécar team will be presenting some stunning new Privé fabrics in their bestselling Via and Stylo Class chassis.
They are also excited to welcome new and existing customers for chats, drinks and snacks. Special show o ers and display deals will also be available.
Visit Bébécar in Hall M, on Stand M2.
Bébécar UK is part of the East Coast Group.
Tel: 01692 408801
sales@bebecar.co.uk
www.bebecar.co.uk
76-150cm
Forward Facing
BTL Di usion is a specialist in the distribution of brands in the children’s market and are looking forward to welcoming you to their stand where they will be showcasing three amazing brands. Make sure you pop over and say ‘hi’ to the friendly team. On their stand you will nd Cloud b - a pioneer in products designed for children’s well-being and good sleep, Little Big Friends o ering soft animals available in a whole range of products and also BabyToLove providing products that make parents’ lives easier.
Since 2002, Cloud b has been the pioneer in the creation of products designed for children’s well-being and good sleep.
Cloud b’s mission is to educate, empower and inspire families to nd peaceful sleep.
Cloud b’s products have earned a reputation for quality and innovation over the past 20 years.
The musical toys and nightlight collections are designed to help calm and soothe children to help them achieve better sleep. They can become a part of your family’s bedtime ritual to make it a pleasant and magical moment.
At Cloud b they take sleep very seriously so you can relax and...Enjoy your dreams!
Little Big Friends are adorable soft animals available in a whole range of products designed to amuse and delight toddlers.
Little Big Friends was born in 2020 with Vincent The Elephant, the rst musical friend made of vegan leather. Since then, the Little Big Friends family has grown into a whole range of characters.
Little Big Friends animals have their own universes : Jungle, Farm, Forest, Ocean and Dinosaurs.
More than toys, Little Big Friends are beautiful objects that perfectly t into children’s room and interior decoration.
BabyToLove is a specialist in baby essentials committed to creating innovative and well-designed products that help make everyday life with baby child’s play. They focus on the child’s every moment, from mealtime to sleepy time and everything in between. Their smart solutions are developed in France by a passionate team dedicated to ensuring quality and safe baby essentials and provide parents with peace of mind.
Tel: 07399 511290
graeme@btl-di usion.co.uk
www.btl-di usion.com
A little fresh air to the Sleeptime Range.
With its new compac t and lightweight design, the Shnuggle Air Lite o ers a more comfor ting sleep space whilst the improved ‘whisper quiet ’ zip- down side allows parents to easily comfor t and feed baby through the night.
Contac t: Launching ea rly 20 24
uksales@shnuggle.co.uk / 028 91815169
Blade and Rose present their Autumn Winter Collection including the award winning Peter Rabbit Collection and the latest character in their portfolio, Paddington.
Visit the Blade and Rose team on stand Q18 to view their stunning Christmas Collection, including the new Christmas Pudding design. In stock now, ready for the all-important Christmas season. These gorgeous mix and match essentials include the trademark and original ‘design on the bum’ leggings, with coordinating tops, socks, tops, stockings, and hats. New for 2023 are Christmas gift boxed sock sets and a two pack of bibs. All perfect for Christmas Eve boxes and that all important Christmas Day out t.
Blade and Rose are owned by husband and wife, Amanda, and Jon Pe er, they founded the company in 2010. Their design and distribution centre is based in their hometown of Kendal in the Lake District. They ensure all their products comply with Oeko-Tex Standard 100, and all their suppliers are SGS or BSCI compliant ensuring the softest and safest fabrics for the consumer.
wholesale@bladeandrose.co.uk
www.bladeandrose.co.uk
Ubere Mama helps women when nursing their babies, dress comfortably and discreetly for breastfeeding success. The products are all designed to be sustainable and are sourced and manufactured in UK.
The Breastfeeding clothing keeps mums warm and comfortable whilst out and about allowing them to only show what is necessary. Discreet zippers and clever clips to unhook a boob quickly and comfortably, The current range online is functional and co-ordinated with complementary colours for in door or outdoor breastfeeding.
This month Ubere Mama launched a further range of loungewear that is in collaboration with The World of Beatrix Potter featuring Peter Rabbit and friends in prints. A great gift range of products for new mums to relax in at home with their new baby.
While exhibiting at Harrogate Ubere Mama are seeking stockists and retailers who might want to stock luxury gifts for new mums. Or retailers that want to pioneer a Breastfeeding clothing range of tops, vests, hoodies and dresses for new mums in their location.
sj@uberemama.co.uk
www.uberemama.co.uk
Join Cheeky Rascals at the Harrogate Nursery Fair on stands B1 and B3, where they proudly showcase a plethora of leading brands for modern parenting.
Discover innovative solutions like the Lascal BuggyBoard for hassle-free strolls, mima pushchairs combining style and functionality, snug Love To Dream Swaddles, cutting-edge Owlet Baby Monitors ensuring peace of mind, and the convenience of Rockit.
These are just a glimpse of the many o erings they bring to enhance the parenting journey. They look forward to welcoming you, sharing insights, and presenting top-notch products that cater parenting needs. sales@cheekyrascals.o.uk www.cheekyrascals.co.uk
Green Sheep Group will be bringing their family of brands, Snüz & The Little Green Sheep, to Harrogate and are excited to unveil not one, but two new collections. Their current products have both function and form exceptionally covered, not branching away from their roots, new things are arising. From trend-led concepts to consumer inspired products, the new launches have something for everyone, and the team can’t wait to share!
Don’t miss them at stand C5.
Tel: 01789 734022
www.greensheepgroup.com
The Babymoov team are excited to be back at Harrogate this year following on from the very well received new branding launch to celebrate their 25th anniversary at last year’s show.
Babymoov will be revealing more products in line with their premium positioning, eco-friendly ambitions and values. Highlights include new colours in their market leading Nutribaby range, a new travel bottle warmer, and new competitively priced and innovative video monitors ranges as well as a connected version of their benchmark Swoon Evolution swing.
For Badabulle, there is a show-stopping new nightlight range, new swings and bouncers, and a folding bathtub. www.babymoov.co.uk
Shnuggle are proud to announce the launch of their brand new, compact crib to the Air range of sleep-time products. Introducing the whisper quiet ‘Shnuggle Air Lite Bedside Crib’ – providing comfort and closeness for baby.
The Air Lite is similar to the original Shnuggle Air in that it combines all the key features of baby’s rst bed to provide a safe and close and sleep space from birth. The Air Lite is more compact in size to ensure it can be placed by a parent bed, no matter what size of room and baby feels cosy and secure inside and is a standalone crib as opposed to the original Air which converts to a full size cot when baby is ready.
Designed with breathability at its core, the dual view, mesh sides help to maximise air ow as well as allowing parents to keep a watchful eye on baby. The zip down side is whisper quiet to prevent disturbance and is designed to easily feed or comfort baby during the night.
The uniquely designed air ow mattress has a hypo-allergenic bre core which is 50% more breathable than standard foam mattresses, helping to reduce the risk of baby overheating. The Shnuggle Air Lite also uses baby safe, hypoallergenic fabrics which can all be completely removed and handwashed.
As well as helping to maximise breathability, the Shnuggle Air Lite features a gentle incline option to help ease colic and re ux as well as seven height adjustments to t most bed heights and attaches securely and easily to most standard bed frames.
The added storage hammock underneath provides handy storage space for those night-time feeding and changing essentials.
“We’ve had great success with our original Shnuggle Air crib, which is the only crib on the market to convert to a full size cot, but we take feedback and insight from our consumers on board and there was de nite demand for a more compact size crib to suit any room size and ensure baby felt safe and cosy, yet one that retained all the features of the Shnuggle Air. We are excited to extend the range and can’t wait to see lots of pictures of cosy babies sleeping soundly in the Air Lite.” Sinead & Adam Murphy, Co-Founders, Shnuggle
In a choice of two beautifully neutral fabric colours to complement any nursery or master bedroom décor – grey and also taupe, a new shade for Shnuggle
sleep-time products. The Shnuggle Air Lite is easy to assemble and can be used as a bedside crib or standalone, providing the perfect solution for parents who want safety, quality and comfort for their baby.
The Shnuggle Air Lite will be on display at the Harrogate International Nursery Fair, stand A15. uksales@shnuggle.co.uk www.shnuggle.com
Designed to use over the top of a swaddle or sleeping bag, the ergoPouch Baby Tuck Sheet is a firm-fitting mattress sleeve that provides added security and comfort for a newborn during sleep.
Each side is TOG-rated perfect for di erent seasons and the zips allow you to adjust to two levels of firmness (tightness), to find the perfect fit for your baby's size, or strength of startle reflex.
www.wildseven.co.uk
Made from GOTS certified organic jersey cotton and bamboo
Controls startle reflex
Cannot come untucked from the mattress
Adjustable warmth: 0.2 TOG & 1.0 TOG for different seasons
Simply zip baby in and out
Stretchy, breathable, and machine washable
Stringently tested, approved and safe sleep compliant
“I love the versatility of TOG on each side to cater for weather. Material is super soft and stretchy! And I loved the earthy tone colours which wash really nicely!”
With their innovative and stylish range of baby gear, My Babiie is poised to captivate both industry professionals and parents alike. The exhibition promises a showcase of their latest o erings, from trendy strollers and travel systems to functional and fashionable car seats. Known for their commitment to quality and design,
My Babiie’s presence at the fair is anticipated to provide a sneak peek into the future of baby care. Don’t miss the opportunity to witness the next generation of baby products at the My Babiie exhibit, setting new standards for style and functionality in the nursery industry.
Contact info@mybabiie.com to nd out more. www.mybabiie.com
info@mybabiie.com
The German child seat manufacturer AVOVA is set to launch its product range at Harrogate International Nursery Fair.
German child seat manufacturer AVOVA started from scratch in 2018 and currently o er a full range of child seats for children from birth through to 150cm including infant carriers, rotation, evolutive combination and booster seats.
The AVOVA team brings together decades of experience in child safety and founded AVOVA to create faultless car seats, 100% t for purpose, without any bling‐bling, with the single purpose to do the one job these products are developed for: to
protect children in cars in the best possible way. Being already present in nearly all markets in continental Europe, AVOVA will o cially launch its product range in the UK at the Harrogate International Nursery Fair. The complete product range can be discovered from 15th to 17th October 2023 in Hall A - Stand A4.
Tel: +49 731 3799410
info@avova-childcare.com
www.avova-childcare.com
The Gilded Bird is where you come for nursery essentials that stand out!
Exclusively designed patterns are hand-painted by British artists - making standard baby essentials truly a work of art.
From changing mats and cellular blankets (all made in the UK) to bedding, play mats and swaddles made with GOTS certi ed organic cotton, value and sustainability are at the brand’s core. The perfect collection of gifts and baby must-haves for your customers – that will look incredible in any room of the home.
Exhibiting at Harrogate Nursery Fair - Stand C37 - contact Jeanie: jeanie.bird@thegildedbird.com to book a meeting.
www.thegildedbird.co.uk
TOMY will be exhibiting their comprehensive 2023 nursery range at Harrogate Nursery Fair
(Hall Q stand 77) this year.
On display you will nd their brand new Fat Brain range “Little Brainies” - a unique collection of sensory and educational baby toys launching this autumn winter which includes Award Winning pipSquigz and iconic Dimpl which sold over 300k last year alone!
Lamaze infant range will also be presented including bestselling Freddie the Fire y from the Clip and Go range and a new trendy collection of cute and colourful soft animals for SS24.
Boon trendy and modern designed range will also be shown alongside iconic Toomies with brand new ‘’Bigger and Better’’ Hide and Squeak eggs.
www.uk.tomy.com
Toynamics is set to impress attendees at Harrogate International Nursery Fair, making their big rst-time appearance.
Showcasing a range of top-tier brands centred around focusing on educational and imaginative play, aiming to rede ne children’s learning experiences from newborn and beyond.
This highly anticipated debut appearance truly highlights Toynamics’ commitment to enhancing early childhood development through play across the comprehensive portfolio of distributed brands. Featuring best-selling traditional wooden toys from Hape, the award-winning Magic Touch range from Baby Einstein, with the spotlight on the new Colour Palette, and innovative must-haves made-better from Skip Hop, including timeless favourites like the globally acclaimed Moby 3-Stage Bath Tub.
The team at Toynamics are excited to unveil its dynamic product range to the thriving nursery industry and leave a lasting impression on visitors.
Tel: 0116 4785230
sales@toynamics.co.uk
This year’s Harrogate Nursery Fair will o er visitors to the Ickle Bubba stand a sneak peek of their brand new travel system, along with a contemporary new home o ering. Visitors will also get to see Aries, the brand’s lightest stroller yet.
With a new and energetic sales team on-hand to demonstrate products and talk through exciting brand updates, wholesale partners and prospective customers can expect to discover a retail-focussed team who are dedicated to ensuring the brand is given the best chance to succeed within the wholesale sector.
For sales enquiries, contact Sam Tyack on the below. sam.tyack@icklebubba.com
Visit KIKI & SEBBY at Harrogate Nursery Fair, Stand C22, and discover their multi-award-winning nursery products with innovation, sustainability, and eco-consciousness in mind, setting new industry standards.
Multi-award-winning KIKI & SEBBY is a renowned designer and manufacturer specialising in luxurious and innovative nursery furniture and soft goods. They are dedicated to creating safe products that prioritise comfort and eco-consciousness.
SBROUT, the multifunctional nursery furniture, has won multiple awards for its innovative, ecofriendly materials, exemplifying timeless design and durability. Recognitions received from Junior Design Awards, Project Baby Magazine, Absolutely Mama and nalist in the Kind + Jugend Innovation Award 2023. Their soft goods collection has also won multiple awards including Best Brand for a New Baby and Best Baby Muslin from Bambini Baby Awards 2023. Additional awards from Kind + Jugend Asean 2023 and BANTA Award 2022. From muslin squares to sleeping bags, their range uses natural and sustainable fabrics OEKO-TEX certi ed, ensuring comfort for babies while minimising environmental impact.
Visit KIKI & SEBBY at Harrogate Nursery Fair, Stand C22, to discover their sustainable product range. vicky@kikisebby.com alice@kikisebby.com
TEL: 07912 993567 / 07875 377839
The Stepup Baby Toddler Tower from Stepup Baby supports a child’s development by involving them in daily activities in a safe and fun environment.
The Toddler Tower, inspired by Montessori principles, helps children from 18 months to 4 years to learn and play in a fun way. With three adjustable platform heights, the step will accommodate a growing child for years to come. Easy to wipe down and clean, so you don’t have to worry about not being messy!
Winner of Evening Standard Top Pick, Project Baby Awards and shortlisted for the Junior Design Award for Innovation 2023. emma@stepupbaby.com
www.stepupbaby.com
Inglesina builds on baby wellness promise with the launch of an updated travel system and a unique new baby product launch at Harrogate.
2023 has been an exciting year for Inglesina with the launch of the new Aptica Glam Crossover and all-terrain Aptica XT travel systems with reclining rotation car seat as standard.
The innovation continues into 2024, with exclusive new launches at Harrogate. Inglesina champions baby’s wellness and designs all its products, often in conjunction with neonatal doctors, with baby and parents in mind for ultimate comfort and ease of use.
Style partnered with ultimate technology positions Inglesina with a completely unique o ering for the UK market. The team would like to invite all retailers to the stand to try the products for themselves and hear about the attractive retailer margins and marketing support packages.
Individual appointments can be made with the UK and Italian team by emailing service@inglesina.com
Babymore launches NEW, stunning products at the Harrogate Nursery Fair! Create stunning visual impact in your store to attract customers with the NEW acrylic Kimi Cotbed and the NEW innovative Carbon Fibre Stroller from Babymore!
As a retailer, you understand that staying ahead in the ever-changing world of the nursery industry is crucial. Parents are constantly seeking the best products to ensure the safety, comfort, and happiness of their children. To meet these demands, you need a source of fresh and innovative products.
At the Harrogate Int. Nursery Fair Babymore will be showcasing their new, stunning range of nursery furniture, a new iSize car seat range, and their latest prams and strollers. Why should you make a visit to the Babymore stand in Harrogate? In a nutshell, Babymore have spent the last 12 months designing and producing a new collection that not only works for online retailers but those with a store presence too. We looked at why Babymore should be top of your Harrogate agenda this year.
Babymore is well respected for its furniture ranges and has four brand new furniture ranges to showcase. They have extended the popular Kimi acrylic range, now available as a full sized cotbed as well as a full furniture set. This was designed to meet the requests of parents and retailers alike - you asked, and they delivered. The Kimi range is simply stunning and is already proving to be a top seller both online and in store.
The Babymore Lux has been a best-selling Nursing Chair for many retailers, and Babymore is proud to be showcasing two new stylish chairs at a price that won’t break the bank.
Car seats are non-negotiable when it comes to child safety, but Babymore understands that parents are looking for more competitively priced options that do not compromise either safety or comfort. Babymore’s iSize car seat range is designed to deliver the utmost peace of mind to parents and caregivers. By featuring these seats in your store, you position yourself as a reliable source for the most up-to-date, safe, travel solutions at a price that will appeal to your customers. Babymore’s iSize range of car seats includes infant carriers, spin seats, and birth to 12 years seats. It’s a must for retailers to make an appointment at the Babymore stand for a demo and the opportunity to touch and feel the quality of the range.
The world of prams and strollers is constantly evolving, and savvy retailers are on the lookout for the latest designs that cater to parents’ needs. Babymore’s prams and strollers boast innovative features that cater to the dynamic lifestyles of modern parents. From lightweight designs to one-handed folding mechanisms,
these products o er unbeatable convenience. The blend of aesthetics, practicality, and price has already been a hit with some of the key retailers.
This year, Babymore is taking the pushchair and stroller market by storm and launching ve brand new 3-in-1 pushchair collections, plus two cabin sized strollers. This is to springboard o the popularity of the Memore and Mimi to o er retailers a concise range of a ordable and reliable options for their customers.
Visit the Babymore stand to see their all-new carbon bre stroller at a retail price with excellent margins that will surprise you. It’s certain to be a highlight of the show this year.
By visiting Babymore, you will gain a competitive edge in the nursery retail market.
Exclusive Access - Get a rsthand look at the newest products before they hit the market and other retailers.
Networking Opportunities - Connect with Babymore’s experienced team and talk to them about how they can support you with your marketing. Share insights, strategies, and best practices to further strengthen your position within the market. Babymore’s team is always available to answer questions, provide training, and share valuable product information, equipping your sta to serve customers knowledgeably and con dently.
Babymore is the brand that really does listen to their retailers - they work in true partnership with their retailers.
Special O ers: Take advantage of exclusive trade show discounts and promotions, allowing you to maximise your pro t margins when you stock Babymore products.
In an ever-changing retail landscape, staying ahead is key to your success. Visiting Babymore at Harrogate is your gateway to accessing the latest trends in the nursery industry. By featuring Babymore’s new nursery furniture, iSize car seats, prams and strollers in your store, you cater to the ever-evolving needs and desires of modern parents who need quality products at a price they can a ord and with margins that will make you smile.
This is an opportunity you can’t a ord to miss, book an appointment today!
As we eagerly approach the Harrogate Nursery Fair, it’s the perfect time to re ect on why this event is so crucial to businesses in the nursery industry. Nursery Today caught up with Cozy n Safe’s Sales & Commercial Director, Harry Jhamat.
Why is this event important to your business?
For those in the nursery industry, the Harrogate Nursery Fair is not just another trade show; it’s an annual pilgrimage where industry leaders, innovators, and retailers come together to share ideas, collaborate, and stay updated on the latest trends and products. This event is a prime opportunity to network, build relationships, and showcase our o erings to a diverse and engaged audience. It’s where we strengthen our industry connections and gain valuable insights into what the future holds.
What are your hopes this year while exhibiting?
As we prepare to exhibit at Harrogate, our hopes are high. We aim to provide attendees with a rsthand look at our latest innovation (Excalibur i-Size) and point-of-sale materials that can empower retailers to better serve their customers. We see this event as a platform to not only showcase our o erings but also to learn from the feedback and needs of our customers and partners. This year, we’re excited about the prospect of forging new partnerships and strengthening existing ones.
Will you be showcasing new products or POS materials available to retailers during the show?
Absolutely! The Harrogate Nursery Fair is the ideal stage to unveil our latest products and point-of-sale materials. We have increased our i-Size car seat range by more than 80% as the business and brand continues to go from strength to strength. We recognize that retailers are constantly seeking fresh and innovative items to meet the ever-evolving needs of parents and carers. We’ll be showcasing a range of exciting new products that we believe will captivate the market and help retailers di erentiate themselves in a competitive landscape.
Can visitors to your stand expect any speci c show-only o ers?
Yes, we’re all about adding extra value for our visitors. During the Harrogate Nursery Fair, we’ll have exclusive show-only o ers that attendees won’t want to miss. These special deals are our way of expressing appreciation for the support we receive from our industry peers and customers. It’s a win-win situation for all involved.
While Harrogate Nursery Fair undoubtedly o ers a wealth of business opportunities, it’s also a place where we nd immense joy in connecting with like-minded individuals who share our passion for the nursery industry. The most enjoyable aspect for us is the sense of camaraderie and the feeling of being part of a tight-knit community dedicated to making the lives of parents and children better.
In conclusion, the Harrogate Nursery Fair is not just an event on our calendar; it’s an annual celebration of innovation, collaboration, and the shared commitment to the well-being of families. We look forward to seeing you there and collectively shaping the future of the nursery industry.
See you in Harrogate! HALL M - Stand No: M15 www.cozynsafe.com
The acclaimed Swedish company, BabyBjörn, is launching new colours and eco-friendly fabrics at Harrogate Nursery Fair 2023.
Amongst an array of shades, BabyBjörn will be introducing their contemporary and gender-neutral colour, Dark Green, to the award-winning Baby Carrier Mini and Baby Bouncer Bliss. The colour, which can be seen across the portfolio, is designed to symbolise new life, along with the parents› and babies› emotional and developmental growth.
Visitors can also see and feel the new Winter Cover for Baby Carrier which is made from cutting-edge material that keeps babies warm and snug when out and about. Ready for family adventures, whatever the weather! www.babybjorn.co.uk
Stand C7 will be awash with everything baby and toddler. Firm favourites like the Hipseat, Feeding Pillow and our range of bibs will be joined by new o erings from the likes of Nattou, Moby and Moover.
Also on display will be the range of Bumbo products following the recent appointment of Hippychick as the UK distributor for this iconic brand. Hippychick, where great products go hand in hand with outstanding customer service. sales@hippychick.com
www.hippychick.com
Hippychick have become synonymous with high-quality nursery products at great prices and this year is no exception.
Why is this event important to your business?
As the UK’s only B2B Trade Show it’s totally invaluable. The show gives us the opportunity to see all our fantastic retailers and friends from the industry all under one roof. It will also be the rst time for us to share more than product, we will be sharing our future for the brand which we think you will all love!
Will you be showcasing new products or POS materials available to retailers during the show?
We will be showcasing our brand-new range we recently launched which includes iSize Travel Systems, Pushchairs, Strollers, Highchairs, and iSize Car Seats. There will also be sneak peaks into what’s in store for My Babiie in 2024 for both online and for the rst time in store!
Can visitors to your stand expect any specific show only offers?
As a thank you to our retailers for their continued support and coming to see us we will be running some exclusive show only o ers, but you will have to come down to C42 and nd out more, we hope to see you there!
For you, what is the most enjoyable aspect of being at Harrogate?
For us, the most enjoyable aspect of being at Harrogate is getting everyone together from our fantastic industry, an opportunity to launch product but also listen to what our customers’ needs are. A great opportunity to share our vision for the next 12 months.
Why is this event important to your business?
Why is this event important to your business?
For the UK, Harrogate has become the one and only exhibition for all UK retailers. In fact, it’s become so important for Inglesina that it’s the main exhibition for the company for the second half of the year where Inglesina launch products to the world.
What are your hopes this year while exhibiting?
We hope to see all our existing retailers and meet new ones. We hope they will be impressed with our ultra-chic designs combined with functionality of our beautiful collections of prams and accessories.
Will you be showcasing new products or POS materials available to retailers during the show?
We have the new launch of a travel system plus another product which uses the patented wellness system designed for newborn babies. POS and marketing support we provide for our retailers and examples of consumer marketing activity will also be available for retailers to see.
Can visitors to your stand expect any specific show only offers?
This year we have worked on show only deals to really enhance our generous stockist margins even more to help retailers.
For you, what is the most enjoyable aspect of being at Harrogate? Who doesn’t enjoy meeting old and new friends in the happy atmosphere that only Harrogate has.
The Harrogate show provides us with the opportunity to meet with our customers face to face and gives them the chance to meet the whole team. It also provides the ideal forum for us to introduce new products that will be launching into our ranges.
Will you be showcasing new products or POS materials available to retailers during the show?
We are always launching new products, so it is the perfect soapbox for us to showcase the newness that we are about to launch to all our retail partners. It’ also a perfect opportunity for the media and PR teams to meet with their industry contacts to show the new launch items in person.
Can visitors to your stand expect any specific show only offers?
Whilst this time of year is about the range changes and newness launching in
the next few months, we will certainly have some amazing show deals to o er, so come and see us at the stand to grab some amazing prices.
For you, what is the most enjoyable aspect of being at Harrogate? That’s a tricky one, as we are such a sociable bunch but I think for most us it is the opportunity to chat face to face with our retail and media colleagues as well the excitement of demonstrating the copious amounts of features our products have to o er.
Why is this event important to your business?
After six months of consecutive growth and huge forthcoming plans connected to market leading innovation and substantial advertising, Harrogate is going to be a time for revealing the next chapter in GSG’s progress.
SENIOR FIELD MARKETEER UKI, DOREL
Why is this event important to your business?
Harrogate is the perfect opportunity for us to connect with our retail partners to discuss opportunities for the coming year, support the fantastic UK Nursery industry and to showcase our new innovations that we are really excited about in a tangible way.
What are your hopes this year while exhibiting?
We hope that our customers will be excited about the new innovations we are showing, and to continue wanting to build strong relationships o the back of the show too.
Will you be showcasing new products or POS materials available to retailers during the show?
There are lots of new products but I’m afraid you’ll have to wait until the show to see them! We have newness in all categories that we you are excited to share. All we can say is that visitors can look forward to extensions to our Connected Home range and some exciting updates to in our range of car seats and pushchairs that we’re looking forward to previewing for the rst time.
Alongside new products, we will also be showcasing some of our new POS materials to retailers as it is a fantastic place for us to get their much-appreciated opinions.
Can visitors to your stand expect any specific show only offers?
Yes - we want to thank our retail partners for coming to see us at the show and also for their continued support of our brands. With new products, o ers and our legendary hospitality, make an appointment with our Sales team and we look forward to welcoming you onto our stand!
For you, what is the most enjoyable aspect of being at Harrogate?
For us, it is an opportunity to nurture our retailer and press relations and we love that all of the people that we as a brand care for the most are in one place. Although a lot of business can be done online, you cannot beat face-to-face interaction and that’s really important to us. Harrogate is the perfect place to build on long-standing relationships as well as create new ones.
What are your hopes this year while exhibiting?
Not so much a hope, but more of an enlightening moment when our retail partners see how Green Sheep Group are adding even more value to the baby care market.
Will you be showcasing new products or POS materials available to retailers during the show?
GSG will be showcasing both market leading innovation behind our famous brands and POS to enhance impact in stores. Ultimately helping parents and babies.
Can visitors to your stand expect any specific show only offers?
GSG already o er a strong promotional programme all year round supporting our retail partners. The attraction at Harrogate is not centred on a one-o deal but is supportive of retailers and consumers by focusing on 365 days of the year via immense product innovation and advertising. This also includes speci c retail partner investment.
For you, what is the most enjoyable aspect of being at Harrogate?
Can I be cheeky and have two?
Seeing, listening, understanding, enjoying and further growing on that six months of consecutive growth with of our retail partners.
Plus, spending time and assisting the GSG superstar team.
Why is this event important to your business?
Red Kite is in its 19th year now and we have exhibited at every Harrogate show since then. As the only UK Nursery Trade Fair, it is vital to make sure that we are exhibiting to showcase our full range of exciting products in one place at the same time! It is also the ideal opportunity to introduce any new developments and to gauge feedback which I think is invaluable. A wide range of visitors and buyers also gives the perfect location to meet up with current customers and to hopefully enable us to introduce the brand to any new interested buyers.
What are your hopes this year while exhibiting?
We always hope and look forward to positive feedback on both our product range and to listen to feedback about how we are performing as a brand in supporting retailers. We have had a very strong year supplying great value products and are planning to build on this with new introductions at the show which we hope will be well received!
Will you be showcasing new products or POS materials available to retailers during the show?
Yes, we always use the Harrogate Fair as the main event to launch and introduce new products as this is the ideal time when most buyers will be able to see the full range in one location. We have also this year introduced some POS material for independent retailers so this will give us a good opportunity to nd out how this has worked and what we can do to further support for the future. Can visitors to your stand expect any specific show only offers?
In the past few years we have limited show speci c o ers as we are more focused on supplying the right product at the right price, every day without deals. But we are likely to be working on some incentives to encourage customers at the show and hopefully this will attract many visitors to our stand!
For you, what is the most enjoyable aspect of being at Harrogate?
For me personally, it’s the opportunity to catch up and see so many friendly and familiar faces that I have known in our industry over the past 25 years! I genuinely enjoy speaking to people and love hearing any feedback, good and bad! I hope the old buzzy feel to the show returns with packed hallways and lots of voices and people everywhere! Last year’s show was certainly busy, so I have high hopes for the same if not better this year!
Coordinated Bedding Textiles
Nappies Bedding Blankets Shawls
Hodded Robes To w els Changing Bags Booties Bibs Body Suits Hats M ittens
Ambassador Textiles are a major supplier to the nursery manufacturing industry, stocking an extensive range of top-quality baby care fabrics in popular pastel colours:-
• So & Cuddly Velboa and Dimple
• Cotton Waffle & Cotton Interlock
• Moisture Absorbing Bamboo Towelling and Woven Towelling
• Lightweight Polycotton
• Walm & Versatile Anti-Pil Fleece
Outdoor Toys
Wholesale
Halilit is excited to launch Jellystone Designs at Harrogate Nursery Fair, a brand that creates safe and stylish silicone toys for children that aids sensory development.
Our Anti-Pil Fleece range boasts over 50 colourways in pastels and brights. We can manufacture to order Fleece Blankets in cot, pram & picnic basket sizes
www.ambassador-textiles.co.uk
View the full range or contact a member of our sales team +44 (0)161 624 4167 info@ambassador-textiles.co.uk
The products range from DIY Calm Down Bottles available in enchanting themes like Unicorn, Rainbow Stacker and Teether Toys that sooth sore gums and double up as stacking fun. The range also includes sensory packed products like the Triblox, Moon Teethers and various chew pendants that are perfect stock additions for AW23, whilst a variety of colourways and themes means that there will be something for everyone! www.halilit.co.uk
The iconic Pebble 360 has received the ultimate upgrade and now has a full lie-flat function that can be used in all modes - in the car, attached to a pushchair, and used with or without the FamilyFix 360 Pro base.
Maxi-Cosi Pebble Pro 360 Pro boasts a recline of 1680 for optimum comfort and sleeping position for baby. It can be used from birth up to approximately 15 months and is TUV approved for use on aeroplane in any recline position. With ClimaFlow fabrics to help regulate body temperature, G-CELL Side Impact Protection and Eco Care 100% recycled fabrics, Pebble Pro 360 Pro offers optimum safety for its precious cargo.
www.maxi-cosi.co.uk
Discover the perfect way to introduce cutlery and tableware to your baby.
Pippeta understand it can be very confusing with all the products on the market, so they’ve set out to make it super simple and compiled their most popular products into two gorgeous box sets, the Ultimate and the My First weaning sets.
Designed so that little ones can dip into food and practice self-feeding these sets are made from the softest BPA free Silicone, and are super safe.
So make mealtimes stylish with the Award Winning premium ultimate weaning sets.
For more information visit wholesale@pippeta.co.uk
www.pippeta.co.uk
This autumn Done by Deer introduces nine new items in their Foodie collection – dinner sets with a practical suction base and 3-in-1 cups.
The Stick & Stay bases ensure the plates and bowls stay in place during the meal. The suction prevents little ones from pushing, tipping, or throwing the plate or bowl.
The new Foodie items are perfect for everyday life with kids and with their strong competitive price point they are the perfect gift for little ones. The 3-in-1 cup, rst meal sets, and dinner sets comes in a nice box.
gwen@donebydeer.com
www.donebydeer.com
Feeding is an essential learning skill that can be fun and messy at the same time!
The extensive range of Red Kite Feed Me Highchairs provides all options to suit all pockets and requirements.
From the simple, functional folding highchairs to 4 in 1 combinations that are suitable from early months until young adults. Red Kite will be showcasing some stunning new models at the Harrogate Fair which they con dent will be as popular as their current iconic range.
www.redkitebaby.com
The Infantino Jumbo Sensory Discovery Mat o ers an extra large cushioned play space that is perfect for exploration and learning through touch, sight and sound!
Little ones can interact with the di erent activities of the playmat as they crawl around or lie on their backs and tummies. This activity playmat allows them to explore textured shapes, crinkle sounds and colourful ribbons, engaging their senses. It also features a giant sel e mirror for self-discovery!
The Infantino Jumbo Sensory Discovery Mat features adorable animal designs that both adults and kids will nd charming. Despite its large 48” x 48” size, the mat is easy to carry and put away thanks to its foldable design. This playmat and other items in the Infantino range are available to buy wholesale at Baby Brands Direct.
Tel: 0208 845 5000
sales@babybrandsdirect.co.uk
www.babybrandsdirect.co.uk
The Red Kite Play Range is probably one of the best value selections of playmats, soft toys and the exclusive and original Sit Me Up in the market. Updated to re ect changing trends and colour themes, all the range is presented in great formats for gift ideas.
The Wild Safari Playgym introduced this year is already proving to be one of the most in demand model and Red Kite will be adding to this range with a brand new exciting Arctic Dream Playgym just in time for Christmas shopping lists.
www.redkitebaby.com
Providing a fusion between comfort and education, the Urban Garden Foam Mat includes a baby safe book with high contrast and colour images that is ideal for skills development, while providing an extra-large (150 x 200 cm) and ultra soft playing surface that is waterproof and reversible, providing two looks in one!
Meanwhile, the Urban Garden Outdoors Mat is perfect for adventures with baby. Measuring 140 x 115cm, the lightweight design ensures it’s easy to fold into a carry bag, convenient for outdoor picnics and playtimes with toddlers. amy@halilit.co.uk
www.halilit.co.uk
The winners of the annual National Parenting Product Awards (NPPAs) have been revealed at a ceremony hosted by Ireland’s specialist parenting publisher and content agency, Zahra. 2023 marks a major milestone as the 10th anniversary of the prestigious awards.
The NPPAs are Ireland’s rst and only independently veri ed consumer awards for products and services for young families, which aim to uncover the most trusted products on today’s market. Ensuring an expert seal of approval, NPPA winners are crowned using a robust, two-tiered research approach spearheaded by Core Research. This includes a survey with a national sample of parents with babies under three years of age, plus the testing of products by 15 specialists from various elds in the industry.
Based on the experiences of 2,761 parents nationwide, new research conducted by Core on behalf of Zahra shows six in ten parents said they would be likely to buy a baby product if the product has won a National Parenting Product Award, which is four times more than those who said they would make a purchase for their child based on a recommendation from a social media in uencer.
This year, 209 products and services spanning 54 categories were evaluated by 2,761 parents across the nation. Some of this year’s gold winners include:
• Most family-friendly supermarket - Winner: Aldi Ireland
• Best new product launch - Winner: Aveeno Kids Range
• Best car seat (from birth to 4+) - Winner: Joie Spin 360 GTi
• Best travel product - Winner: My Little Sudocrem
• Best Pushchair - Winner: UPPAbaby VISTA V2
• Best baby skincare essential - Winner: WaterWipes Original Baby Wipes
• Best cot / co-sleeper - Winner: Maxi-Cosi Iora Air Co-Sleeper
• Best fertility support - Winner: Vitabiotics Pregnacare Before Conception
• Best suncare product for babies and children - Winner: Childs Farm 50+ SPF
Roll On Sun Lotion 50ml
• Best baby sleepwear product - Winner: BabyBoo SnuggleBoo Sleeping Bag
And Suit Range
• Best baby food range - Winner: Kiddylicious Range
• Best Product for Breastfeeding (excluding breast pumps) - Winner: Multi-Mam Compresses
Commenting on the awards, Gina Miltiadou, Managing Director at Zahra said: “We are so thrilled to announce the winners of the 2023 National Parenting Product Awards, now in its tenth year. Over the past decade, the awards have grown from strength to strength, with more brands and products entered year on year. This is testament to a number of things; brands who place their trust in the credibility built into these awards thanks to our independent research
partner, Core Research, our panel of parenting experts, and, of course, the parents themselves – who share their honest rst-hand experiences with each product and service. When parents see the NPPA award label in-store, on a pack, or in the media, they know the product comes highly endorsed by those they trust the most.”
Naomi Sta , Managing Director at Core Research, added: “We are so pleased to partner with Zahra to manage the research that crowns the winners of this year’s highly anticipated NPPAs. These awards celebrate the best parenting and baby products that have captured the hearts and minds of parents for their trustworthiness, safety, value, and overall contribution to family life. These awards serve as a valuable resource for parents seeking top-quality products that enhance their daily lives.”
To see the full list of categories and winners, and to nd out more information on the NPPAs visit www.nppa.ie
Having a newborn at home is such a special time. Iora Air is an extra-comfortable, soothing co-sleeper, designed to keep baby close and deepen that special bond. Iora Air has a sumptuously thick mattress that will provide all the comfort a little one needs, and for the more challenging nap times, a handy rocking function will help soothe baby back to sleep. Made with super-soft, premium, 100% recycled fabrics, Iora Air features an all-round, breathable mesh fabric, and the large storage basket underneath ensures all the baby essentials are within reach, for around-the-clock care.
The iconic Pebble 360 has received the ultimate upgrade and now has a full lie-flat function that can be used in all modes - in the car, attached to a pushchair, and used with or without the FamilyFix 360 Pro base. Maxi-Cosi Pebble Pro 360 Pro boasts a recline of 1680 for optimum comfort and sleeping position for baby. It can be used from birth up to approximately 15 months and is TUV approved for use on aeroplane in any recline position. With ClimaFlow fabrics to help regulate body temperature, G-CELL Side Impact Protection and EcoCare 100% recycled fabrics, Pebble Pro 360 Pro offers optimum safety for its precious cargo.
Introducing Maxi-Cosi Pearl 360 Pro, the most comfortable car seat for babies, toddlers, and parents. It can be used from birth up to approximately four years old (with newborn inlay which is sold separately) and it rotates smoothly in any recline position on the FamilyFix 360 Pro base. Boasting five super-comfortable recline positions up to 151°, Pearl 360 Pro is cosy from-birth inlay keeps newborns snug and secure. This extra spacious seat allows room as child grows and the brand’s signature ClimaFlow fabrics help regulate body temperature in all weather conditions. The iconic G-CELL Side Impact Protection technology protects from forces of a side-on collision, giving parents peace of mind when it comes to the safety of their child. Not only is Maxi-Cosi 360 Pro i-Size compliant when used with the FamilyFix 360 Pro base, it is also created using the brand’s EcoCare fabrics which are 100% recycled.
Meet Maxi-Cosi RodiFix Pro i-Size, the comfortable, safe, and versatile car seat from 3.5 up to 12 years old. It has multiple, relaxing recline positions, offering years of comfort for children whilst travelling. Compliant with i-Size safety standards, this seat has an adjustable design which alters in both height and width as children grow. RodiFix Pro i-Size also boasts multiple recline positions and is designed with Maxi-Cosi’s ClimaFlow ventilation technology for extra comfort and to regulate a rider’s temperature in all seasons. With extra high side wings to maximise side impact protection and made using Eco Care 100% recycled fabrics, now everyone can sit back, relax, and enjoy the ride.
A world’s first innovation in baby and child transportation solutions, meet the revolutionary new 360 Pro Family featuring SlideTech technology from Maxi-Cosi. Setting an ergonomic precedent, the car seats can both rotate and slide towards the parent when getting their child in and out of the vehicle.
SlideTech on the FamilyFix 360 Pro base is only part of the revolutionary new system from Maxi-Cosi, which includes the Pebble 360 Pro and Pearl 360 Pro car seats. The Pebble 360 Pro can be reclined to 1680 and the toddler upgrade to the Pearl 360 Pro boasts five recline positions. Endorsed by healthcare professionals, this new offering is a game-changer for parents when it comes to comfort and convenience.
The AC25 Baby Movement Monitor with Video and Sound uses a one of a kind innovative wireless Movement Sensor Pad. An alarm will sound on the parent unit if after 20 seconds movements are not detectd by the Sensor Pad. The monitor is contact-free and with no use of Wi-Fi for additional security. It’s effective up to 150 meters, includes a handy nightlight and lullaby feature. As well as two-way-talk-back, room temperature display and a large 4.3” LCD screen with push button operation.
• An alarm will sound after 20 seconds if no micro movements are detected.
• Wireless Movement Sensor Pad with 4 sensitivity levels
• Lullabies
• Night light
• Contact-free baby monitoring with no use of Wi-Fi for added security
• One-time installatio n
• 4.3’ large LCD screen with push button operation
• Wall-mount or tabletop Nursery Unit
• Room temperature display on the Parent Unit
• Infrared night vision
• Two-way audio talk back
• Range up to 150 meters (clear line of sight) www.angelcarebaby.com/uk_en
Introducing Whisper, Cosatto’s new soft minimalist design offering a light, airy response to Silhouette’s depths. An answer to the latest neutral fashion trends, the brand embraces a more humble, earthy, pebble palette as friendly forest creatures meet amid positive affirmations for the planet. Moving into a zen zone with gentle, sandstone tonality, cream and beige bring a ying to dark Silhouette’s yang.
A far cry from the usual vibrant colours and energetic fabrics, Cosatto enters autumn with the calming new hues of Whisper.
Whisper will be available across a range of bestselling travel systems, strollers and car seats. From the top-end award-winning luxury Wow2 family to the essential travel system bundle and bestselling All in All Rotate i-Size car seat - it’s for those seeking Cosatto’s distinctive style but in a seasonal shade. The Whisper design is a timely response to that growing love of minimal living. www.cosatto.com
The NEW Pippeta Nip Cups are a Silver Nipple Cover for breastfeeding mamma’s and thanks to the natural healing, antiseptic, and antibacterial properties of Silver, they prevent sore cracked nipples and, if already present, aid healing.
Available in two materials (100% Sterling Silver and Trilaminate Silver), they are anatomically shaped, discreet underneath clothing and specially moulded to fit each and every breast shape, available in Regular and Maxi.
These small but effective Silver Nip Cups will soon become your breastfeeding best friend!
wholesale@pippeta.co.uk
www.pippeta.co.uk
The new collection from COSATTO X Paloma Faith
New for 2023, COSATTO continue their artistic collaboration with Paloma Faith, introducing the sixth collection: Rhapsody. The iconic tiger is back, gazing out unflinchingly amid blooms and enchanting creatures. Outrageously opulent, Rhapsody is inspired by eastern decoration techniques with a dark gothic symphony of lush florals, ornamental birds and bees bursting bright from a black backdrop. This is maximalist melodrama and full-on Paloma.
Artist, style icon, actress, activist, mother - this inspirational Brit-award-winning artist with three double platinum selling albums and a career spanning over a decade has over a million followers on social and is a force for empowerment of young women. However, Paloma offers a vulnerability that is relatable to new parents – particularly those who have felt adrift in a world of prams that did not suit their personality.
Paloma Faith and Cosatto. Shake up the rules. Wake up the world.
www.cosatto.com
Reassurance that a newborn baby is safely sleeping is important for all new parents, which is why Angelcare wants to create better bedtimes for babies and parents.
Robert Anslow Managing Director
Three nalists of the Baby Products Association’s Concept & Innovation Awards have been announced after ‘dragons den’ style presentations to a team of industry experts. These nalists will be invited to present their product ideas at Harrogate International Nursery Fair from 15th to 17th October 2023 where the winner will be revealed.
Julie Milne of the Baby Products Association explains: “Every year, the judges are pleasantly surprised by the hard work and dedication of the individuals who enter these awards. The product ideas are generally garnered by observation of a situation or challenge faced by parents of babies and young children and the motivation to come up with a solution. This year all three nalists impressed the judges and we are certain that their entries will gain signi cant interest from the industry.”
Finalists include Cosy n Safe with its Excalibur i-Size car seat which is unusually lightweight and has a unique extended harness system to 125cm; plus ve position reclines approved for all stages: Cheeky Rascals with the Brezza Bottle Washer Pro which automatically washes, sterilizes and dries bottles and pump parts killing 99.9% of germs: and Designability with an accessible pushchair suitable for manual wheelchair users, developed with mass manufacture in mind. The pushchair can be used by a disabled parent or carer and those who are non-disabled – one product for all o ering freedom for disabled parents.
This year the Concept & Innovation Awards are sponsored by law rm Brabners whose intellectual property team is made up of experienced lawyers, dual quali ed practitioners and specialist trade mark attorneys. Sara Ludlam of the company will be attending Harrogate International Nursery Fair, providing free information and advice to visitors, and will present the Concept & Innovation Award winner with its prize of £1000 of free legal advice.
Visit the Concept & Innovation Awards nalists at Harrogate International Nursery Fair on Stands B30, B32 and B33.
There has never been a better time to join your industry trade association. Not only will you have the latest technical and safety information to hand, but you can also tap into a number of great bene ts to help your business.
Members have access to a free 24 hour business support helpline with experts at the end of the phone to help with all aspects of HR, Health & Safety, Legal and Tax support. There is also a website with almost 800 free downloadable templates and documents – so if you need a contract, distributor agreement or terms and condition document, you will nd what you need to get your started.
The Baby Products Association and Nottinghamshire Trading Standards have a longstanding Primary Authority Coordinated Partnership within which we work together to support you, its members. This is a nationally recognised partnership administered by the O ce for Product Safety and Standards. If you require advice relating to a matter which is speci c to your business and/or is commercially sensitive NTS would be able to support you and review the most appropriate channel to issue advice.
www.b-p-a.org
Baby Products Association members can bene t from up to 20% o Dell laptops, desktops, monitors and accessories thanks to an exclusive membership o er from Dell Technologies UK. In addition to discounted IT products, members can also receive additional discounts during promotional periods and have access to Dell’s highly trained Small Business Technology Advisors with free advice to help grow businesses. Members can also be allocated dedicated account managers.
Members of the Baby Products Association can access discounted testing services thanks to a cooperation with SGS United Kingdom Ltd. SGS is the world’s leading inspection, veri cation, testing and certi cation company, recognised as the global benchmark for quality and integrity. Members receive a 10% discount o in-house testing carried out by its Bradford, UK lab. This is in relation to physical, mechanical and ammability testing of juvenile goods. It excludes chemical testing. Members can also receive technical support on juvenile products and technical consultancy packages with training, regular technical support, product reviews, risk assessments and label reviews. Coming soon – members will soon be able to access a discounted rate with Intertek China
For more information about these and many other membership bene ts, visit the Baby Products Association on Stand B31
The Baby Products Association’s team will once again be in Harrogate as the Association takes centre stage with a number of initiatives at the show. As well as the Concept & Innovation Awards, the Baby and Nursery Trade Awards (BANTAs) – sponsored by Nursery Today - will highlight exhibitor products at the show which were chosen by expert judges for their safety, functionality, desirability, and value for money.
Products have already been shortlisted – so keep an eye out on exhibitors stands for the certi cates denoting these select products. The winners will be announced on the rst day of the show (Sunday 15th October).
If your company is a member of the Baby Products Association and you are not currently receiving members’ e-bulletins with industry updates, but would like to, please email julie@b-p-a.org who will add you to the database.
The designs feature across the range including the brand’s agship Happy Nappy products, wetsuits and learn-to-swim oatsuits and vests.
Parents can ditch disposables with the eco-friendly, reusable Happy Nappy DUO swim nappy and from 12 months the Sleeved FloatSuit or Go Splash Swim Vest is ideal for building water confidence or perfecting swimming skills in lessons at home or holidays abroad.
The collection is made from premium neoprene which doesn’t fade with prolonged exposure to chlorine or in the sun and provides UPF50+ sun protection as standard. info@splashabout.com www.splashabout.com
Red Kite will be featuring new models in the award winning Push Me Pace and Koko range that will have some exciting new colour combinations featuring recycled fabrics as well as updated features on existing models.
Building on the comprehensive selection already available in the Baby Go Round Walker and Entertainer range, Red Kite will have some exciting new value walkers and play entertainers to introduce to customers that are innovative and market leading price points.
Other new introductions from Red Kite will include a very special new crib to the nursery range, new designs to some popular Feed Me Highchairs plus an introduction to a new story within the Play range featuring cute penguins and friends in the Arctic Dream design.
www.redkitebaby.com
Newly launched, visitors to Kind + Jugend this year were invited to the Sleepybump stand to see the new and innovative Sleepybump Surface.
With the Sleepybump Surface new parents can now rock their baby to sleep without having to take a drive, go on long walks or hold and rock the baby endlessly to a point of physical exhaustion every single nap time.
A unique and innovative new product, the Sleepybump is a silicone surface that has been created to simulate the rocking motions infants adore. Consisting of uneven bumps that were carefully engineered to rock a baby safely and smoothly to sleep this distinctive product helps mums and dads to get their baby to fall asleep quickly in their strollers without having to take them outside.
The product is incredibly simple to use and requires no batteries! Simply lay the Sleepybump Surface on a flat, even surface and start moving the stroller right on top of it. The bumpy material mimics the feel of a regular pavement outside, thus providing babies with the familiar rocking feeling they need to fall asleep. In addition, Sleepybump is durable over time, folds and cleans easily and is suitable for all types of strollers. Apart from making nap time a lot more manageable, parents can now have complete control and flexibility: they can rock the baby with this light, mobile product while working or spending time with family and friends.
Distributed in the UK by bébélephant. info@bebelephant.com www.sleepybump.com www.bebelephant.com
