Nursery Today September 2019 by Lema Publishing

SEPTEMBER 2019 ISSUE 12 VOLUME 22

7KH 8.Â·V RQO\ EDE\ WUDGH VKRZ

(QVXUH \RXU SURGXFWV DUH WUHQGLQJ LQ KDUURJDWHQXUVHU\IDLU EDE\WUDGHVKRZ QRWWREHPLVVHGHYHQW LQFUHDVHVDOHV

WK VW 0DUFK

+DUURJDWH &RQYHQWLRQ &HQWUH

#KDUURJDWHQXUVHU\IDLU

ZZZ QXUVHU\IDLU FRP

HINF - 2020 artwork NT - 2nd draft.indd 1

10/07/2019 13:30:45

LQFUHDVH LQ RFFXSDQF\ VSDFH ZLWK 0RQWHUH\ ';7

LQGHSHQGHQW KHLJKW ZLGWK DGMXVWPHQW

([WUD GHHS 6LGH ,PSDFW 3URWHFWLRQ

(DV\ RQH KDQG DGMXVWPHQW

PRQWHUH\ ';7 ,QWURGXFLQJ LPSURYHPHQW LQ VDIHW\ FRPIRUW IXQFWLRQDOLW\

PRQWHUH\ &;7 7KH DZDUG ZLQQLQJ ERRVWHU &RPI\ H[SDQGDEOH UREXVW

PRQWHUH\ ;7 7KH RULJLQDO $PHULFDQ H[SDQGDEOH ERRVWHU 6LPSOH RQH KDQGHG DGMXVWPHQW

&RPH DQG VHH

PRQWHUH\ WKH QH[W JHQHUDWLRQ LQ ERRVWHU VHDWV

.LQG -XJHQG 'LRQR +DOO 6WDQGV & '

WK 6HSWHPEHU SP

0DGH2I6HDWWOH

contents the team Editor Penny Franks penny@lemapublishing.co.uk

Ad Manager Christine Contreras christine@lemapublishing.co.uk

Contributors

Re g ul a r s 6

26 32 78

8 96

News 98 file Retailer Pro p Talking Sho apshot Supplier Sn

p20

Production Director Paul Naish paul@lemapublishing.co.uk

SEPTEMBER 2019 ISSUE 12 VOLUME 22

cts New Produ The Baby Products n Associatio

18 30

Production Rick Vickers rick@lemapublishing.co.uk

Managing Director Mark Naish mark@lemapublishing.co.uk

Chairman Malcolm Naish malcolm@lemapublishing.co.uk

Circulation

Rainbow Designs

Anthony Temple looks at baby gifting occasions that nursery retailers can capitalise on.

Intelligent Retail

David Fairhurst runs us through the beneﬁts of video marketing.

Barking Mad

This month John Barker is planning ready for Kind + Jugend sharing his thoughts on what he is hoping to see this year.

Parents Insights

Jenny Kieras gives us a review of their latest data and trend analyses, taking a moment to reﬂect on how wider trends seen in the last 12 months ﬁlter through the attitudes, behaviour and consumption of today’s parents

Ross Hewitt

Ross gives an overview of the current climate in nursery and the impact of UK birth rates on our industry.

Features

Robert Thomas robert@lemapublishing.co.uk

Lema Publishing Ltd 1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930

Carriers & Slings

Monitors

Footwear

Interviews

p35

www.nursery-today.co.uk

Diono’s CEO Tim Maule gives readers a great insight into the continued growth and innovation of this dynamic brand.

Dragons’ Den Touker Suleyman chats about his invested interest in innovative baby brands.

Special Feature 35

Kind Und Jugend 2019 Preview

Everything you need to know to assist you to pre-plan your visit.

p84

p90

The baby industry’s only trade + consumer show all under one roof

SAVE THE DATE! APRIL 2–4, 2020 Kay Bailey Hutchison Convention Center Dallas, TX

Visit www.jpmashow.org

editor’s letter www.nursery-today.co.uk Instagram: nurserytoday LinkedIn: Nursery Today

elcome to our bumper September issue of Nursery Today. This month we focus on a number of hot topics, with perhaps the main being Kind + Jugend. With everyone set and raring to go, the doors will open shortly to what is possibly considered the leading International nursery

Take time to pre-plan your visit to K&J with our full preview - turn to page 35.

trade forum in our yearly calendar. Covering pretty much every nursery category you could imagine with more than 1,200 exhibitors you would be hard pressed not to ﬁnd the latest must have, spot current trends and of course perhaps uncover that little something that really will set you apart from your competitors. The show will again cover all levels of halls 10 and 11, as well as Hall 4.1 spanning a gross exhibition surface of 110,000 square meters. All leading brands will be present, including Joie, Nuna, Graco, Silver Cross, Infantino, Diono, Chicco, Ergobaby, Cybex, Skip Hop, Dorel, Angelcare, Britax Römer, Hauck, Mamas & Papas, Close Parent, Bebecar, Babymoov Uppababy and BeSafe - remember though this is just a small representation of the many key nursery brands you will ﬁnd within the show halls! Many more UK favourites can also be found located within our beloved

Looking for carriers or slings? Check out our feature starting on page 20.

UK Pavilion, which is brought to you in association with The Baby Products Association. UK companies have recognised this as a definite hot spot within the show halls, with companies such as Cosatto, Borrn, Shnuggle, BabyStyle, CuddleCo, BabyHub, TotsBots, Konfidence, Roma Prams, Sweet Dreamers and East Coast Nursery (again this is a small selection of exhibitors you will find within the UK Pavilion!). This of course isn’t just a hot spot for UK exhibitors, many visitors ensure they visit Hall 4.1 to view the latest trends and product ranges that are available from UK companies. Kind + Jugend is also home to the coveted Innovation Awards. This year judges had the process of whittling down more than 200 applications (a new record with regard to the number of entries) and selecting the final winners. Make sure you check out who the winners were on the first day of the show. Winners will be announced at 10am within the Trend Forum in hall 11.1. Newly launched this year, visitors will also have the opportunity to visit the Start-Up Area where 16 start-ups from

Australia, Germany, France, Italy, Japan and the Netherlands will be presenting their products including a sustainable nappy system, digital measuring devices for child care through to children’s furniture. You will find this new sector of the show within Hall 11.1, Stands: B50-C59. You will find our full preview in this issue starting on page 35, which we hope assists you all in pre-planning your visit. You can also find further information by visiting their website www.kindundjugend.com We also cover further topics of interest within this issue, if you turn to page 20 you will find our carriers and slings feature highlighting products that are all ready to order now. Baby carriers and slings continue to see an increase in popularity as these offer a completely ‘hands-free’ option when transporting little ones. Many brands are also now recognised by many leading institutions, for example, The International Hip Dysplasia Institute which adds credibility to a product in this category and also consumer confidence. We also take a look at the baby monitor sector (page 84) and footwear (page 90). If you are looking for guidance from a credible PR agency, check out our Meet the PR’s feature on page 94!

nursery today

news A NEW GENERATION OF ROTATION SEATS Innovating the rotation seat market with a one-of-a-kind installation method and smart technologies

Celebs Snoozing With SnüzPod

The team at Snüz are Celeb..rating a number of exciting high proﬁle parents who have SnüzPod as their bedside crib of choice! Ella Mills (AKA Deliciously Ella), Charley Webb and Lacey Turner have all featured SnüzPod and other Snüz products in recent weeks. Marketing Director Mark Nicholls commented “We’re delighted that Ella, Charley and Lacey are part of the ever-growing Snüz family. This follows our already long list of high proﬁle users of Snüz products.”

Welcome home, little one!

After bringing 50 million babies home from the hospital, and taking them all around the world in their car seats and pushchairs, Maxi-Cosi has taken the next step in carrying families into the future with its brand new home equipment collection Introducing the Kori rocker, Minla highchair and Iora bedside sleeper. Just like Maxi-Cosi’s car seats and pushchairs, the new home equipment range keeps babies safe and comfortable. Designed with function and style, all three products will look beautiful in any home regardless of decor. Web: www.maxi-cosi.co.uk

Selling Solutions

The iZi Twist and Turn product line include several truly innovative features, such as: »

The Universal Level Technology™: for a horizontal installation even in vehicles with up to 20 degrees of sloping seats, which means that whatever your vehicle, the child’s position is optimised for comfort and safety

The Dynamic Force Absorber™: gives optimal protection for the child’s most vulnerable body parts

The BeSafe Baby Shell™: adds an extra layer of side impact protection to keep thebaby safe (available on iZi Twist B i-Size from birth to approx. 4 years)

nursery today

Bringing 20 years’ experience from Brands like Mamas & Papas, BeSafe, Lego and Brio, Paul Sirett has now set-up SELLING SOLUTIONS to offer quality, flexible sales resources to the Nursery Industry. Paul works with a network of Associates available just when you need them – and importantly all experienced in Nursery and as both retailers and suppliers. Talking to Nursery Today, Paul said: “Working in a small sales team over the last 10 years I felt first-hand the pressure of these work-peaks like a new product launch, Baby Shows or multi-store training drives. I certainly did not have the budget to recruit more full-time people but needed people experienced in Nursery from time-to-time. “Now I have set up a Company offering this... and the response has been so positive we are already looking for more ‘Associates’!” To discuss your project call 07810 541 149, Email paul.sirett@gmail.com or visit www.sellingsolutionsuk.com

Born to snuggle

Buggysnuggle has been acquired by Lia Murrain, bringing a new chapter of love for an adored family brand in its 21st year.Lia comments, “After personally admiring this beautiful British brand for over 17 years, I am over the moon to oﬃcially take on the reins as the new owner of this much-loved brand; by not only British parents, but by many around the world. I couldn’t be happier at the opportunity and I thank the lovely Sarah Wickins in trusting me with her baby. She has done an incredible job over the past 20 years and I take my hat oﬀ to her. I hope to continue to spread the love (and the warmth) of the Buggysnuggle brand for many years to come.”For more information on becoming a stockist contact info@buggysnuggle.com

Two’s Company, Three’s a Party!

The Kids Kargo compact umbrella fold Triple Citi Elite buggy is perfect for transporting three little darlings from birth to approximately three years. This compact triple buggy is ideal for busy families and a best-seller among nurseries and childminders. For two decades Kids Kargo has supplied their compact Triple buggy boasting a visor with reflective strips adding extra safety, adjustable leg supports, rain covers, shopping basket and zipped rear pockets for mobiles and other essentials. Matching footmuffs, changing bags, triple or twin safety reins with waist strap and a compatible buggy board are also available. Offering Direct Dispatch or FOB to retailers or distributors. Tel: +44 (0) 1234 750333 Email: info@kidskargo.com

Adding a bit of Konfidence

' " $ ' . ;

come see us at stand H-011, hall 11.2 H-

Konﬁdence will be helping Scott Dunn’s mini holiday guests stay safe in the pool and on the beach this summer when they attend the award-winning company’s Explorers kids clubs in Portugal, Croatia, Crete and Kalamata. Scott Dunn, the award-winning luxury family tour operator, has selected Konﬁdence’s range of Original Swim Jackets to help holidaying children aged 18 months – 7 years stay safe while they enjoy pool and beach-based club activities. Web: www.konfidence.co.uk

Elevating the breastfeeding journey

Infantino, the globally recognised brand committed to happy parenting, is thrilled to unveil the Elevate Adjustable Nursing Pillow, a truly thoughtful product designed to support mums throughout their breastfeeding journey. Cleverly designed to help mums maintain the ideal position for their ever-changing baby, mums simply adjust the layered petals to create the perfect angle, for small new-borns, growing infants and older babies. Commenting on this exciting launch, Nivi Bhide, Infantino’s Director of Marketing Europe said: “We are thrilled to be launching a breastfeeding pillow in the UK, just in time for World Breastfeeding Week. We have not only designed something unique; we have created a product that truly works, supporting mums throughout the all-important breastfeeding journey.” For retail enquiries, please contact Jérôme Lomer, Senior National Sales Director at Infantino on +44 (0)7921 212072 or email Jerome@infantino.com

nursery today

news The gift of giving Anthony Temple, Managing Director of Rainbow Designs, the Home of Classic Characters, looks at both the new and traditional baby gifting occasions that nursery retailers can capitalise on.

ccording to the Office of National Statistics, in 2017 there were 679,106 babies born in the UK. That number equates to a huge number of potential baby gifting occasions including celebrations to mark the new arrival, Christening and Naming Days as well as the First Christmas and Birthday. Over the last decade Baby Showers have also grown in popularity but the new and growing celebration is the gender reveal party, this is where parents get to first find out the baby’s gender in front of friends and family. These relatively new occasions along with the more traditional celebrations all provide retailers with even more year-round and year-on-year opportunities to capitalise on within the baby gifting market. Stocking evergreen, timeless gifts such as our My First Peter Rabbit and My First Flopsy Bunny Soft Toys or Peter Rabbit and Flopsy Bunny Rattle and Comforter Gift Set, alongside gift sets and items with neutral and natural colourways, such as lines from our Classic Winnie the Pooh ‘Hundred Acre Wood’ and Guess How Much I Love You range ensures that you have something special to suit all. Some prefer to gift practical items where as others choose first toys and comforters for baby, either way, retailers who have a well-plenish and balanced selection of gift offerings are guaranteed not to miss out on this lucrative area of the nursery market.

nursery today

Scandiinspired brand hits the UK

The beautiful Scandi-inspired Noordi brand officially launches in the UK and Ireland in September 2019.All Noordi travel systems can be used from birth and offer superb value as they come complete with carrycot, seat unit and a super-safe, ultra-light car seat with optional isofix base. For more information on the brand please contact: 02890 849045 or sales@johnstonprams.co.uk

Simplifying car seat safety

Fitting a car seat has never been easier with Silver Cross’ first-of-its-kind Car Safety Made Simple app. The mobile app links to a QR code on each of the brand’s four new car seats and automatically directs the user to a simple five-step installation guide. Hamish McPhillips, Silver Cross’ Car Safety Manager, said: “Silver Cross is delighted to be simplifying car seat shopping for parents. By launching the app alongside our new collection of car seats, we hope to take some of the stress out of the process and enable parents and carers to feel happy and confident they have fitted their car seats correctly.” Web: www.silvercrossbaby.com

Crowning moment

British brand Baby Kingdom Collection are delighted to continue their growth plans by forming a partnership with John Lewis & Partners - one of the UK’s largest chains of high-end department stores. The premium baby toiletries manufacturer’s range of products became available to purchase online from August. Robbie Mukherjee, International Sales Manager for Baby Kingdom Collection, said: “John Lewis & Partners were looking to refresh their baby toiletries oﬀerings and felt Baby Kingdom Collection was new and exciting, as well as eye-catching for their customers. “They were passionate about the natural ingredients we use and really liked the packaging.” Contact Robbie Mukherjee on +44 (0)7834 192950 International Sales Manager who will be at the Kind + Jugend Exhibition.

news

Three shows of interest

KIDS’ TIME Poland

6-8th March 2010

19-21st February 20200

The International Fair of Toys and Products for Mother and Child KIDS’ TIME is one of the globe’s greatest events dedicated to child products and services business sector. KIDS’ TIME is the showcase for over 560 exhibitors from 20 countries attracting more than 8,000 visitors. The spring expo has traditionally been the product launches platform. The event oﬀers an insight into the business-sector’s latest developments, too. The world’s largest producers of toys, prams, car seats, furniture, textiles and children’s articles showcase at KIDS’ TIME. The expo oﬀers an excellent opportunity to introduce your products into the European market, establish as well as maintain business contacts. The agenda includes industry seminars, meetings and foreign journalists’ visits, including representatives of Russia, Sweden, England, Germany, Turkey and the USA. KIDS’ TIME 2020 19-21 February, Targi Kielce - they look forward to seeing you in Poland!

Capturing the growing potential of the China market, Toy & Edu China, Baby & Stroller China and Licensing China (new) will be held concurrently in a brand new venue, the Shenzhen World Exhibition & Convention Center. From 6 – 8 March 2020, the start of the Chinese sourcing season, the fair will feature a wide variety of high-quality products: from toys and educational products, to baby and mother products, character merchandising and more. The fairs are a platform for innovation in play and childcare, and also host an annual fringe programme, including the renowned World of Play summit. Email: baby@hongkong.messefrankfurt.com

Web: www.kidstime.pl

,QWURGXFLQJ 2XU 1HZ

&ROOHFWLRQ $YDLODEOH 6RRQ

nursery today

Join

the biggest

B2B expo

in Central and Eastern

Europe

The International Fair of Toys and Products for Mother and Child

.LHOFH 3RODQG ZZZ NLGVWLPH SO

5VTCVGIKE 2CTVPGT

/CKP /GFKC 2CTVPGT

%Q QRGTCVKQP

focus SNAPDRAGON

Toying with our kids: counterfeiting tricks of the trade Author: Rachel Jones, Founder and CEO of SnapDragon Trade in fake goods makes up 3.3% of all world trade and contributes $0.5 trillion to the global economy annually. The sad truth? These figures are on the rise.

ince the emergence of e-commerce, online counterfeit retail sales have grown at an annual rate of 20%. As such, the volume of fake goods sold online will soon surpass those sold by physical vendors. The devastating reality is that every sector is affected by intellectual property abuse and unfortunately, the nursery and toy sector is one where the practice is most prolific. A recent report issued by the European Union Intellectual Property Office (EUIPO) stated that the end users of 80% of goods reported to be dangerous and counterfeit were children. While the lower price points may seem appealing they result in a reduction of quality that puts young kids in harms way. So for all brands in the nursery sector looking to protect their young customers, what five counterfeiting ‘tricks of the trade’ should you be aware of ?

Sale Days

Sale days are like Christmas for counterfeiters. Days such as Prime Day, Black Friday and Cyber Monday see the number of fakes for sale online skyrocket every year. This is because shoppers feel pressured into getting their hands on the best deal and too often they are far too quick to click. As a result, fraudsters ﬂood the market with fake promotions, duping innocent customers into thinking they have snagged a great bargain.

Imagery

Counterfeiters often use genuine images to promote their own fake products. This trick is a very common occurrence because it is a straightforward way of pulling the wool over the eyes of unsuspecting consumers. Why would anyone think an item is fake if the images of it look real, right? Wrong.

Trademarks

The misuse of trademarks, design rights and patents 12

nursery today

is also extremely common. This is essentially blatant copying of the original product and its original packaging. This trick is a counterfeiting favourite and is exactly why every brand should ensure they have their trademarks and design rights properly protected, and know when and how to enforce them.

Low price points

Customers are often tricked into buying fakes because they are lured in by the cheaper price tags. Cheaper price tags mean the use of poor quality materials. In order to ensure customers don’t ‘smell a rat’, counterfeiters sell their goods for a price slightly lower price than the usual RRP. This simply implies that the item is being sold at great value that’s not to be missed.

Websites

Another frequent hack used by counterfeiters is to replicate genuine sites in terms of the domain name used, as well as encompassing the site’s overall look and feel. This is a more complex process but it can be a thorough way of ensnaring buyers who believe they are on a trusted vendor’s site. So what can brands in the nursery sector do to stay ahead of the curve when it comes to counterfeits?

Monitor meticulously

Look frequently and often on e-commerce sites for your trademarks, misspellings of your trademark and product descriptions, and straplines. These are all common indicators that an item has been copied.

Regular reporting

Make sure you report any infringing items and sellers for removal on the e-commerce platforms. Fortunately, many now oﬀer clear and simple reporting procedures so ensure you are up to speed with these as early as possible.

Found a fake? Buy a sample.

Frustrating, yes, but buying a fake means you can get to know it intimately. Instantly, you will be able to tell the diﬀerence between genuine and fake. Once you know the diﬀerences, share this information with your trusted distribution network.

Get registered

Register products with the relevant enforcement databases – these databases are here for a reason and help to prevent the movement of infringing goods. Doing so is a fairly straightforward process that will pay dividends in the long run.

Add secret ingredients

When creating products, purposefully add in quirks that just ‘happen to be part of the manufacturing brief ’. Think of unusual things that a counterfeiter would, most probably, never bother to copy, such as a diﬀerent coloured thread on a speciﬁc part of the product.

Be honest

If counterfeiting becomes an issue for your brand, be honest about it. Encourage purchases from genuine sources and highlight any dangerous issues with fakes to raise awareness and keep customers safe. It’s now up to brands to ensure their customers get the message that ‘too quick to click = easy to trick’. Web: www.snapdragon-ip.com

$ %3 1XUVHU\ 7RGD\ 2XWSXW SGI 30

&0<

cover story Diono

Hall 11.3, Stand: C008 & D008 Noah, 8 makes magic in the Monterey 2 CXT

Clever ideas made simple

Nursery Today’s Editor, Penny Franks, had the pleasure to speak with Tim Maule, Diono’s CEO to find out what visitors can expect from this dynamic company at Kind + Jugend this year.

Tim Maule, Diono CEO

Email: sales@diono.com Web: www.uk.diono.com 14

nursery today

As this interview is taking place just before Kind und Jugend 19, tell us what visitors can expect to see from Diono this year. This year’s Kind + Jugend is set to be the very best yet for Diono. We have a fantastic range of amazing products to show visitors but we are most thrilled to unveil Monterey 5, the next generation of high back booster seats! The unique new Monterey 5 Safefix has been engineered in the spirit that our home city of Seattle is famous for and Diono has not worked on this alone. We have brought on board our friends from White ID, Europe’s award-winning leaders in innovation in child seat safety. Based in Stuttgart, the heart of the German automobile industry, White ID has built a world class reputation. We have created a new high back booster seat crammed with unique features that make life easier for Mum and Dad. We have not forgotten the Diono safety commitment and as an i-Size seat, Diono is among the first to be launching a full range of i-Size high back booster seats. We will be officially unveiling Monterey 5 Safefix on the Diono stand Thursday 19th September at 4.00pm, with one more surprise that I can’t talk about today! Furthermore, Diono will be showcasing over 100 new everyday hero stroller and car seat accessories that build on Diono’s reputation as the original innovator in great ideas for parents. And one more thing, do not miss the launch of Diono baby, a great capsule collection of toys to keep little ones entertained on the move... We will also be showcasing 2020 updates to our extensive range of car seats, booster and strollers. Alongside this will be Carus, our unique 4 in 1 baby carrier and a Red Dot award winner and of course

the wonderful We Made Me Collection of life active wraps and carriers. Diono was founded in 1999, tell us about some of the key highlights Seattle in 1999 was a very different city to the fast-growing digital led metropolis it is today. What has not changed in 20 years is the pioneering engineering innovation that runs through this amazing city with the spirit to always think differently. Diono is proud to have been part of the growth of Seattle. We launched the first folding convertible all in one car seat, the Radian, and in 2008 the Monterey was the first high back booster that expanded “up and out” as a child grew. We remember the landmark day that we passed a million sales of our award-winning flagship all in one convertible Radian in North America. Today we are proud that just over every two minutes a parent chooses a Radian to protect their little one. With the spirit of the Pacific Northwest of America running through the organization our teams always think differently. The launch of the first luggage style stroller, Traverze was exciting as record numbers tuned in to watch Jamie Grayson bring the product to life. Our most important day to day highlights are the messages, letters and calls from parents that tell us, often in great detail, how a Diono car seat has protected their little one when it was most needed. This is why we do what we do. So product development and innovation play a big part on the Diono’s stand this year? Innovation has always been central to Diono, a whole range of unique developments in the industry originated right here. We made the first

Radian – it’s what’s inside that counts

Radian – Diono’s flagship carseat

fety h as sa o n io D t A “ co me first an d ou r alw ay s b ran d w ill alw ay s ex ce l inl ch ild ca r se at sa fety . It alee l b eg an w it h th e fa mous st co re th at is at th e very h ea rt o f ou r story. ” ever US adjustable booster seat that accommodated fast-growing kids and kept them safer for longer. This was the start of the Monterey family. At Koln visitors to our stand will be able to see the whole family from Monterey XT to the Monterey 4. For us innovation is a way of doing things and it’s a way of thinking. It’s about developing original ideas and then building them without compromise. We’re inventors and we’re engineers and we are all parents, so we combine all of this knowledge, expertise and life experience into everything we do.

Part of your expansion included the purchase of the We Made Me baby wearing brand. How has this enhanced your product offering? We Made Me has had a great reception in every market in which it has launched. Its strength lies in the breadth of range and its versatility. Different styles of wearing suit different people and millennial parents want to choose which way they carry their children. With We Made Me we took great product design and beautiful quality and presented it with expert advice to help parents make the right choice for their family.

Diono is known for its safety track record, why is this? At Diono safety has always come ﬁrst and we believe in the Diono diﬀerence. It all began with the famous automotive grade steel core that is at the very heart of our story. Our engineers invented the concept of a mechanically engineered spine in every Radian car seat that would act as a solid roll cage to protect children in the event of an accident. As a parent myself, this practical thinking and highly engineered approach to safety fascinated me and now, years later, we’re so proud that this concept has gone on to protect millions of children’s lives. We’ve grown and changed since back then but the steel core remains, and in a way, it has determined our guiding principles ever since. Diono was a pioneer of rear facing for longer in convertible car seats, and with unique innovations like our Safe Stop Harness which absorbs energy in the event of an accident We even crash test our in-car Easy View mirrors in our accessory range - that is how seriously we take child safety.

Diono is famously ‘Made of Seattle’, what does this represent? Seattle is a city with a pioneering attitude and a spirit of adventure. It has a progressive vibe made famous by Pearl Jam, Nirvana, and Jimmy Hendrix that is just infectious. The fans of the Seattle Seahawks are legendary for being the loudest and most passionate in the NFL. In the city you will ﬁnd some of the world’s most famous companies such as Starbucks, Amazon, Boeing, Microsoft, and of course Diono. Outside the city we are surrounded by the water, the mountains, including Mount Rainier an active volcano, and the evergreen forest. It’s these contrasts that makes it a unique place to be, and the spirit of innovation at Diono is inﬂuenced by all of this…

City living strollers from Diono

You are now in your second year as CEO of Diono, how have you found your journey so far? Over the past 18 months as CEO, I’ve been privileged to lead a world class team made up of true experience, passion and ability. Living and working here at our Global HQ in Seattle has only strengthened my belief that this city encompasses everything our brand stands for. It’s a hub of innovation and inspiration, a landscape of adventure; a place, where being ‘a little diﬀerent’ is the everyday norm. These values are built into the core of our brand is what continues to drive our innovation today. Koln 2019 is just the beginning. We know there is so much more to come from Diono and we welcome our international audience to join us at the start of our journey.

Visit Diono and We Made Me at Kind and Jugend. Hall 11.3 stands C008 and D008. nursery today

New launch JACKLOC

Window restrictor launch At the start of this year Jackloc, the leading window restrictor manufacturer redeveloped. Eric Collins came on board as Managing Director with a background in business transformation. With safety close to his heart, Eric is launching a new sales and marketing campaign to the nursery and parenting market, to increase awareness of window safety for parents.

e all know how quickly children can move. And how quickly accidents can happen. Falling down the stairs, off of chairs and sticking little hands into areas where they’re not to be, are accidents we work hard to prevent as parents and caregivers. According to the Royal Society for the Prevention of Accidents (RoSPA), around 4,000 children are injured each year in the UK from falling from windows. These cases are harrowing, gut wrenching and difficult to read - and every parents’ worst nightmare. What is a Jackloc? A window restrictor is exactly what it says – a mechanism to restrict a window opening. It’s not jail, it’s the opposite. Windows can be opened to let air in while children play nearby, without the worry that they will fall. The Jackloc window restrictor was the first on the market in 2003. It was invented by Derek Horne, who was spurred into action to help reduce the risk of falls, after seeing a child playing near an open window in a hotel. He created the Jackloc, named after his grandson Jack. The Jackloc range comes in three different forms. Keylockable, Push & turn and permanently fixed. For domestic environments, the most popular is the key-lockable range as adults have control over using it. Strength is key. The restrictor needs to withstand the force of a child throwing themselves at the window at full pelt, so Jacklocs are designed to withhold a force in excess of British Standards recommendation. Jackloc pride themselves on the quality of their product. British made and awarded the

nursery today

As “ ou r se

p arents lves , a ll o f us at Ja ck loc are very se as on ed to t h e exp lo rin g n atu re o f c h ild ren , an d kn o w h o w qu ic k ly ac ci dents can h app en . ” Eric Collins

Queen’s Award for Enterprise in 2017, the restrictor has tensile strength, robust hardware and security screws designed to stand the test of time. The product has been designed to provide peace of mind for parents.

Spreading the word

The Jackloc team have invested in a strong marketing campaign to reach parents over the coming months. The company recognise the challenge of educating parents about a serious message without scaring them off. They are in the process of developing a new website, which conveys the natural, adventurous nature of children. Typical indoor play scenarios are demonstrated in imagery and videos, symbolising the peace of mind that a Jackloc provides to parents. Engaging with parents directly is key, so social media, influencer marketing and meeting parents are all part of the marketing strategy. The team will be meeting parents at the Baby Show in October, engaging in a two-way conversation on safety awareness, as well as product design and packaging.

The future

Jackloc won’t be sitting on their laurels. With the marketing campaign underway, the company is already looking to what 2020 holds and partnerships that will help to share the message. Eric Collins, Managing Director of Jackloc said: “As parents ourselves, all of us at Jackloc are very seasoned to the exploring nature of children, and know how quickly accidents can happen. We are actively committed to promoting the message about window safety as far and wide as possible. We have many new initiatives that we’re working on, to help drive awareness of window safety over the coming months and into next year. We are looking forward to talking to parents as much as possible.” To find out more about stocking Jackloc products and to meet the team, please contact: Tel: +44 (0) 1455 220616 Email: sales@jackloc.com Web: www.jackloc.com

Str hold ength a fo teste or 7 rce of 4 d to 4S tone 600N s

ing

en dow op in w s t Restric mm to 100

NEW TECH How Jackloc products work to provide peace of mind for parents

Qualit

y part s man ufactu in the red UK

any type Can be fitted to of window

nursery today

retail TECHNOLOGY

Video marketing Why your business needs a bit of virality

read with sadness back in May this year about the demise of Grumpy Cat, the internet meme sensation who not only shot to fame because of a genetically malformed face but ended up netting her owners millions of dollars in revenue in the process. Part of Grumpy Cat’s meteoric rise to fame was the viral eﬀect of video and the modern social sharing culture which fuels that virality. Can you use this kind of viral video content to promote your own business? Absolutely!

David Fairhurst

Head of eCommerce, Intelligent Retail, http://www.intelligentretail.co.uk David has been involved with Search Engine Optimisation and web development since 1999 and has spoken at many different retail and SEO conferences including Spring Fair and SES London

Video for all

Gone are the days where you needed thousands of pounds per week to cover production of marketing videos. For mid-level promotional videos all you need is a decent microphone, a video equipped digital camera or webcam of suﬃciently high resolution and the willingness to get up on camera to promote the products you are oﬀering. There are fully featured video editing programmes available for very little money online, or if you use Windows 10 or have an Apple computer both have video editing apps available and pre-installed for free. If you’re in any doubt about the ability of modern low-cost video equipment to record TV ready levels of footage, remember that the hugely successful TV series Gold Rush relies on fairly inexpensive Go Pro cameras to record a large percentage of each programme and to be honest you don’t even need to go to this expense. Many of the latest smartphones have video recording quality that would shame even top end video equipment from a decade ago.

What about production quality?

Of course, if you are trying to portray the quality and trustworthiness of your business then you are going to have to occasionally produce some higher quality, staged videos but for your week to week marketing requirements do you really 18

nursery today

need a script written by Ridley Scott with George Lucas behind the camera? Deﬁnitely not! It turns out that people trust and have empathy with videos which are a little rough around the edges. If you can portray an honest review of your products or store in a way which reflects the beliefs and values of your viewers then you are actually more likely to get a positive response than a perfectly scripted and filmed corporate video. If you don’t believe this then take a look at some of the many videos produced by vloggers (Video Bloggers) online. Most are ﬁlmed with integrated webcams or mobile phones, use inconsistent backgrounds and are totally un-scripted, but the people producing these videos are able to amass many thousands if not millions of views, with resulting income from monetisation of the videos.

There are fully featured video editing programmes available for very little money online, or if you use Windows 10 or have an Apple computer both have video editing apps available and pre-installed for free

Do you really want quality?

If you do want to spend more time and money producing higher quality videos then this doesn’t need to be expensive either. Modern video editing tools allow a number of eﬀects, transitions and overlays to really bring some impact to your videos without breaking the bank. Again, if you own an Apple computer, you get professional level video editing tools for free preinstalled or you can download Blender or Lightworks for Windows,

Linux or Apple for free. With this level of video editing at your fingertips (after quite a lot of training) you can even do advanced video editing, create and blend in animations and add dynamic lighting effects to rival cinema quality movies. All it takes is time and effort to learn, plus dedication to get the final result you are looking for.

Want to get started?

The easiest way to get started with video marketing is to sign up for a YouTube account and then think of some enticing subjects for your video campaigns. Get into the mindset of the people who are likely to purchase your products. What would your customers want to see? How about unboxing videos of your products, or a guide on how to un-fold that latest pushchair you’ve just got in stock? Your customers can and do look for this type of information, so get your video camera out and start filming!

Share your results

Once you’ve put up some videos online, get out into the World and share! At Intelligent Retail we utilise CoSchedule for this, however there are free services you can use to share your content across many diﬀerent social media accounts. If you run a Wordpress blog then install the Jetpack plugin and hook this up to your social accounts. This gives you coverage across all of your social media whenever you launch a new post with an embedded video.

6=6% B [ B1XUVHU\ 7RGD\B SGI 30

&0<

focus CARRIERS & SLINGS Image courtesy of Ergobaby

Carried away Baby carriers and slings are seeing an increase in popularity. We spoke to a number of key brands within this sector to find out more.

rands play a crucial role when we look at baby carriers and slings and with consumers weighing up the beneﬁts of their use as a way to transport baby in a simple, hands free way, these are fast becoming a must stock product for many nursery retailers. There are many factors which make babywearing popular. These enable parents and babies to bond closely but also give parents a hands-free solution to better multitask - essential for juggling modern parenting, busy lives and older children. The length of time the product can be used for is a major aspect, therefore, is it important that a carrier or sling can grow in size along with the baby, with another main focus being on comfort, both for infant and

The survey says…

Nursery market specialists FanFinders surveyed 500 consumers via their platform Your Baby Club focussing on carriers and slings. Here’s the results: Did you buy a carrier or sling?

Yes: 190 (38%) No: 310 (62%) If yes:

Were you brand driven in your purchase?

Yes: 86 (45.3%) No: 104 (54.7%) Did you research carriers/slings before purchase?

Yes: 142 (74.7%) No: 48 (25.3%)

Did you look for a product that was approved by the Hip Dysplasia Institute?

Yes: 78 (41.1%) No: 112 (58.9%) Were you aware of Hip Dysplasia?

Yes: 96 (50.5%) No: 94 (49.5%) Were you looking for a product that would grow with your child?

Yes: 150 (78.9%) No: 40 (21.1%)

Is this a product that was used by dad?

Yes: 130 (68.4%) No: 60 (31.6%) For more information on FanFinders and the consumer insight they oﬀer, please call: 0203 808 3011 or visit www.fanﬁnders.com

nursery today

parent. It may be about brand awareness and aesthetics, but it’s also about functionality. Is it perhaps that we have more information readily available when we look at Babywearing? We asked Amanda Loveday (Marketing Manager, Ergobaby UK) for her opinion on why we may be seeing a growth in popularity with regard to slings and carriers. “Parents are becoming increasingly aware of the benefits of using a carrier/sling which is helping to aid growth, along with a category-wide commitment to innovation. There is an everincreasing variety of styles and designs available to consumers, appealing to different needs and budgets, serving to entice a broader range of customers into the category,” Amanda told Nursery Today. “Perception of dads babywearing is also shifting, making this an exciting time for the category. For example, recent criticism of a famous James Bond actor’s babywearing in public by a popular TV host prompted a nationwide movement of dads sharing images of themselves babywearing. This public display of unity helps to debunk myths around dads babywearing and reduce unjustified stigma attached to the topic.” Hester MacAnara (Business Development Director, Close) agrees and feels that babywearing has increased due to parents and caregivers being more educated about the benefits. “The baby carrying market in general continues to grow with parents and caregivers becoming more and more educated about the benefits of babywearing for both baby and wearer and the importance of correct positioning in a fully supportive sling or carrier. With more options than ever before families can find the carrier that suits their needs, lifestyle and budget.” So, what is currently driving this awareness and higher level of knowledge? Daniel Lucas (Director of Sales/Head of Product/Programme Management, We Made Me) told us: “The mainstream consumer is constantly bombarded with information about the positive effects of Babywearing. Also, the increase in support from educators and Babywearing consultants gives confidence to those who might not have been naturally drawn to Babywearing.” Social media and influencers have also played a pivotal role within this category. “With the huge impact of social media, especially in relation to influencers on platforms such as Instagram, slings and carriers are being introduced to a new generation of families in a really accessible way which is positively promoting early babywearing and elevating it beyond just an alternative mode of transport for parent and baby but rather a as lifestyle and important part of that bonding and development journey,” comments Hester. How active are consumers when it comes to researching these products online before making their decision to purchase? “Online research can be quick and convenient and a high majority (73%) of carrier owners research online before making their purchase

decision, emphasising the importance of both appropriate product information being showcased on retailer websites and also accessibility to reviews. This is particularly significant when you consider that online purchases have increased 11% YOY, with 44% of owners purchasing their carrier online last year,” said Amanda. However, as Amanda also states, when it comes to carriers or slings a demonstration in-store can provide so much more than online research. “Online research also doesn’t allow for the same experience as in-store testing, a vital part of most consumer’s purchase journey. “Encouraging prospective customers to try carriers on in store should be an integral part of all retailers’ offering, as 88% of those intending to buy a carrier state a desire to try them on first. As well as giving parents a better understanding of babywearing, this facility also directly encourages conversion to purchase, with 77% of consumers claiming that being able to try the carrier out helped with their purchase decision.” When consumers are researching this category could they also be ‘swayed’ in their decision should a product carry some level of endorsement? Daniel feels endorsement is important, but it doesn’t necessarily need to come from a recognised association to give credibility. User Experience is becoming more relevant to the success or failure of products and brands. However, that said, there is an increasing awareness of Hip Dysplasia and the majority of quality carriers and slings do seek this level of endorsement. “The International Hip Dysplasia Institute recognises products that consider the importance of healthy hip development during infancy,” said Hester. “This is especially important during the early stages of hip development in the first few months after birth. Our full range of Caboo newborn carriers have been acknowledged as ‘hip healthy’ products by the IHDI and this endorsement is certainly something that gives both retailers and consumers the confidence to know that they are buying a product that is fully supportive during those first formative months. Ensuring that all our newborn carriers are ‘hip healthy’ is at the forefront of everything that we design.” Finally and something to bear in mind as a retailer, this is often a purchase ‘pre-birth’, so could be a good way of driving footfall in-store. “Being usable from birth is a strong driver for purchase within the UK market indicating a likelihood of pre-birth purchase, particularly from first-time buyers,” said Amanda. “Features of a carry or sling should be clearly explained to customers, along with any parameters such as minimum height and/or weight requirements.”

focus CARRIERS & SLINGS

Ease of use The Ergobaby Omni 360 is an all-in-one baby carrier, designed for the ultimate baby and parent comfort, as well as ease of use.

As Ergobaby’s most versatile carrier yet, it oﬀers four carry positions and adjusts from newborn to toddler (7-45lbs), without the need for an infant insert. Like all products in the Ergobaby range, the Omni 360 supports baby in a hip-healthy “M” shape position, at all stages and in all positions. Available in both premium cotton and breathable Cool Air Mesh, designed to keep baby and wearer cool in warmer weather, every Omni 360 also comes with Ergobaby’s 10-year ErgoPromise guarantee. Web: www.ergobaby.co.uk

Feeling close Building on the success of their carriers in 2018 and moving on from their first yarn dyed stripe last year, the inspiration for 2019 for their new double-sided fabrics has been texture, particularly that taken from traditional woollen fabrics like herringbones and tweeds.

Close Parent have engineered new fabrics to bring in sumptuous texture into their new yarn dyed organic collection in an on-trend palette of wearable neutrals and classic colours With the introduction of new, soft fabrics and colourways for Caboo lite, +organic and +cotton blend, they’ve got something for everyone with even more distinction within the range than ever before and award-winning carriers to suit every age and stage. Email: claire@closeparent.com

From little acorns Enjoy closeness and comfort in those precious early days with LittleLife’s Acorn child carrier.

features three Suitable from birth to three years, it and back carry to out g facin in, g facin : tions posi carrying carrier features The . evolve with your child as they grow and an s strap le stab adju an easy-clip buckles, fully The cotton . hips ’s baby for tion posi ng ergonomic seati ’s optimum baby fabrics are soft for both yours and your tical prac very a it ing mak comfort and are washable tion. solu baby-wearing Tel: +44 (0) 118 981 1433 Web: www.littlelife.com

nursery today

Get hip with Hippychick In 1999, at a kitchen table in Somerset, Hippychick was born. It was Julia Minchin’s table and it was her first product - the innovative back-saving Hipseat - that got everything started.

As a mother of three, Julia knows only too well about carrying babies and the resulting aching back. The Hipseat solved the problem and it continues to be one of our bestsellers. Let’s face it - babies aren’t getting any lighter! Speciﬁcally designed to address one of the root causes of adult back pain, the Hipseat provides a ﬁrm shelf for a child to sit on, supporting their increasingly heavy weight from underneath. Instead of twisting and bending your spine, the wearers back stays straight and supported and little ones are tucked into the chest, providing comfort and security for both adult and child. Perfect for carrying children between 6 - 36 months. The bestselling toddler carrier is renowned for its durability, style and comfort. It’s tough, hardwearing and machine washable!

Web: www.hippychick.com/hipseat

Flip for four positions

Infantino is the brand committed to creating smartly designed products for happy parenting.

Infantino, the number one carrier brand in the US, is delighted to oﬀer its award-winning carrier collection to families in the UK. Infantino have experienced huge success since launching its carriers in the UK, with the Flip 4-in-1 becoming a bestseller on Amazon. This innovative baby carrier enables parents to carry in four diﬀerent ways and can be used from birth, with a minimum baby weight of 3.5kg, you can carry your baby facing forwards, facing you and in front pack and backpack positions. A brand that prides itself on leading the way with innovation, Infantino look forward to unveiling the In Season Carrier at Kind und Jugend this year. The unique ergonomic carrier supports 4 carrying positions and has been thoughtfully designed with 5 integrated layers to allow families to carry throughout the whole year. Email: jerome@infantino.com Web: www.infantino.com

85( 326, 7,2 (17 '9

522 326, 7,2 *$ $1

326,7,21 +,3

5( 326,7,2 3/2 1 (;

,3 326,7, 21 2 + 7:

See See us us in in the the British British Pavilion Pavilion at at K&J K&J Stand Stand 04.1 04.1 B-046 B-047

12 wrapping

VLPSOH VWHSV WR JHW VWDUWHG

3ODFH WKH FDUULHU RYHU \RXU KHDG

3ODFH RQH DUP WKURXJK HDFK ORRS

/RZHU WKH RXWHU ORRS WR \RXU ZDLVW

Tel: +44 (0) 1202 303 777 Web: www.2012ltd.co.uk

focus CARRIERS & SLINGS

It’s a wrap The multi award-winning soft cotton Baby K’tan Baby Carrier.

With its patented double-loop design this carrier is an ideal blend of a sling, wrap and carrier individually sized to fit the parent, offering many wearing options from newborn to toddler (birth-35lbs). Machine washable and tumble-dryer safe and available in a range of on-trend fabrics, designs and colours, the Baby K’tan Baby Carrier slips on easily like a t- shirt to comfortably carry baby. It is lightweight and compact like a sling, yet supportive like a structured carrier, and has been recognised by the International Hip Dysplasia Institute as a “hip healthy product” when used as directed in the instructions. This acknowledgement sits alongside the brand’s ASTM Sling Safety standard approval and EU safety standard certification. Autumn/winter 2019 sees the launch of a range of new designs and prints including sweetheart and floral, providing an option for every parent. Tel: +44 (0) 1202 303 777 Email: info@2012ltd.co.uk Web: www.babyktan.co.uk

Move with MOBY Meet the MOBY Move All-Position Carrier, developed by MOBY following extensive customer research to identify key baby wearing needs.

Comfortable fit The Boppy ComfyFit Carrier encourages parent and baby bonding through a safe and secure, ready to use baby carrier that offers both parentfacing and outward facing positions.

The unique design provides an easy way for parents to keep their little one close by, providing a bridge between a wrap and semi-rigid carrier. The Boppy ComfyFit can be adjusted to suit baby and parent, and is approved by the International Hip Dysplasia Institute as a “hip healthy” product for further peace of mind. The stylish carrier oﬀers an ‘Easy Wear System’ meaning parents can simply click, strap and tie the carrier into place. To protect baby at all times, the central section, head and back support are padded for maximum comfort, guaranteeing a correct carrying position. The carrier is suitable for newborns of at least 3.5kg up to babies up to 15kg. Web: www.chicco.co.uk

A lightweight, breathable baby carrier designed with a single set of easy-to-use adjustments coming in two colours initially, Twilight Black and Glacier Grey, with more to follow! Newborn-ready, with no infant insert required, it is sleek for parents, plus ergonomic and comfortable for baby. Simple to use, yet packed with clever extras, the MOBY Move ticks all the boxes and is ready to keep parents on the move as their babies grow from newborn to toddler. Suitable from 7-45 lbs / 3.2-20.4 kgs- Newborn to toddler, no extra insert needed with built in privacy hood with UPF 45+ sun protection and breathable mesh fabric for cool, safe babywearing in the heat. MOBY is distributed in the UK and Ireland by Clever Clogs. Web: www.cleverclogstrading.co.uk

All in the stretch Looking for the perfect stretchy wrap to offer your customers? Then look no further.

The award winning Liﬀt Stretchy Wraps will meet your customer’s desires and provide you with a healthy margin. (MadeForMums Gold 2019 & Gold 2018 for best sling/wrap). Made in Yorkshire from British made fabric, these ethically produced slings will appeal to parents concerned about the carbon footprint of goods. They are simple to use, lightweight and very supportive for carrying newborns and older babies. Practical as they are machine washable, and comply with European standard CEN/TR 16512:2015 for peace of mind. Retailing at £39.95, and available in six gender neutral colours, this essential item of baby equipment is the ideal babyshower gift.

Email: alex@lifftslings.com

nursery today

Sophisticated design Hanababy is proud of their Hana Expand Baby Carrier, which offers a great level of sophistication with intuitive design and is simple to use and smart to wear.

The width and height of the Hana Expand Baby Carrier can be perfected to baby with simple sliding movements. Suitable from birth till toddler, this carrier can be easily used for diﬀerent siblings. Carry your newborn, or change it to the toddler size when needed. And of course you can wear the carrier on your front or back, crossing the straps or leaving them straight. Email: info@hanababy.co.uk Web: www.hanababy.co.uk

'ĞŶĚĞƌ ŶĞƵƚƌĂů ĐŽůŽƵƌ ƌĂŶŐĞ

ŽŶƚĂĐƚ ůĞǆ ƚŽĚĂǇ ƚŽ ĮŶĚ ŽƵƚ ŵŽƌĞ ĂůĞǆΛůŝŏƐůŝŶŐƐ͘ĐŽŵ ǁǁǁ͘ůŝŏƐůŝŶŐƐ͘ĐŽŵ

^/'E E D Eh& dhZ

/E 'Z d Z/d /E

NEW! MOBY MOVE ALL POSITION CARRIER Our lightweight, breathable mesh carrier features one single set of adjustments so you can wear from newborn to toddler — without an infant insert! Suitable from 7 - 45 lbs / 3.2 - 20.4 kgs Material: 65% Terylene / Polyester & 35% Cotton

EASY. BREEZY. Introducing our innovative new All-Position Carrier

NEW!

ÃÌÀ LÕÌi` Ì i 1 E Ài > ` LÞ iÛiÀ }Ã ÜÜÜ°V iÛiÀV }ÃÌÀ>` }°V °Õ ÉÜÜÜ°V iÛiÀV }Ã° i

MOBY at Kind & Jugend Hall 4.1 | Stand C001

ƂV Ü i`}i` >Ã > « i> Ì Þ *À `ÕVÌ

CLOSE ENOUGH TO KISS™

retail

W H WATTS & SON LTD

Retailing through the generations As a fourth generation family business who have served local families for more than 100 years in the same location. 2019 was the year where WH Watts relocated to new premises. Penny Franks caught up with Gary Watts to find out more. WH Watts have been an established independent retailer for over 100 years - this is an incredible achievement. In such an emotive sector, how have you achieved this? We have been trading since 1903 and were in our previous premises in Parliament Road, Middlesbrough since 1906. As a business we have had ups and downs within this time and at times things have been incredibly difficult. However, in the past 20 years we have seen good growth and development of the business through constant change, having the best products and with good knowledge and customer service.

You recently moved to new premises, what was the reason behind this?

We made the move to new premises in April and opened our new store on April 23rd. 26

nursery today

There were several reasons behind this, with one being that we felt we needed to become more like a national in the way that the store was presented. We also felt we needed more space and the area that we had operated from had deteriorated and we felt this was putting oďŹ&#x20AC; potential customers.

How did you ďŹ nd your new location and has it had a positive reaction from your customers?

We must have spent around three years looking for a property and it was a massive challenge. We did ďŹ nd a few but the local council was enormously unhelpful and in the end we crossed the river into Stockton on Tees onto a retail park. which we feel is an excellent location. The reaction to the new store has been overwhelming from both existing and new customers.

How are you currently driving awareness to the new location?

We have driven awareness through social media which we started during the build up to the move. We started by showing images of the transformation of the new store and kept giving constant updates. This was picked up locally by Breaking News Teesside, Gazette Live, local radio and the Evening Gazette, and also the prospective and now current Mayor of MIddlesbrough who posted articles and updates on our progress. We even managed to get a spot on the local radio announcing the move. We have continued to promote massively on social media and this seems to be very productive.

Are you active on Social Media and if so, what beneﬁts does this bring?

As mentioned we use social media heavily and this drives awareness and footfall.

You could be classed as a ‘one stop shop’ for all things nursery - how do you manage your shop ﬂoorspace?

Everything has a signiﬁcant place in-store and the whole store was planned out when we ﬁrst took possession of the property. We made a decision at that point exactly what would go where and what size the stands would be and what products would go where. Thankfully, everything went into the places where we had intended them to go.

“ We must have spent around three years looking for a property and it was a massive challenge . ”

How important is it to you to ensure your staﬀ are fully trained to give demonstration of product?

It is massively important as it sets us apart from the internet and other options that the customer has. We regularly go

nursery today

retail

W H WATTS & SON LTD

through products and have suppliers in-store to go through the products.

Do you feel your suppliers oﬀer you adequate advice when it comes to training or information of product ranges or is there anything further they could do to assist?

I think in general suppliers are really good at providing both training and information. I can’t recall a time when I have requested information and it hasn’t been forthcoming.

How do you keep abreast of current consumer trends? Has there been any speciﬁc trend that you are currently following? We have a good knowledge of the industry and are aware of what’s going on both currently and in the near future, so would consider our oﬀering as always being on trend.

Do you feel that your customers are well informed with regard to car seat standards or product information before they enter your store? Customers deﬁnitely do their homework online prior to visiting the store. Whether

nursery today

they have acquired the correct information is a diﬀerent matter, but in general they are quite well informed.

Why are brand names important to you as a business?

Brands are so important to us as we live in a branded society whether we like it or not.

Do you also look for products that may not be so well known, but oﬀer a point of diﬀerence? We always have an open mind on products and do spend time looking at all options and quite often we do give them a go in-store.

Is there a particular product category that you are known for your expertise within?

“ C usto mer s

de fin ite ly do th ei r ho mew ork on lin e prio r to vi sit in g th e store. W heth er th ey have ac qu ire d th e co rrec t in fo rm at ion is a di fferent m atter. ”

I would like to think that we do have a really good reputation for our car seat knowledge and a lot of eﬀort goes into maintaining this, especially of late with many new products and the growth of i-Size.

How do you operate your website alongside your store? Do you oﬀer the same ranges in-store as you do online?

We have a fully operational website but we have far more products in-store than we do online. Our focus is most deﬁnitely on our physical store and driving people into the store where we can oﬀer our knowledge and advice on a personal level and give demonstration of product.

Finally, do you have any exciting plans on the horizon or news you would like to share with Nursery Today readers?

At the moment our only plans are to keep improving our in-store displays and our product oﬀering. We monitor all sales and if something isn’t working we will sell it oﬀ and replace it with something new.

1 I s Â&#x17E; Ã&#x160; 1 s Â É&#x2014; 1 IÂ&#x17E;1 Â&#x17E; Â³ Â U s Â&#x17E; Â³ G s Â³ {G G ) 0$'(

520

675

6$)( 21*

:22

7 + ( 6 7 < / ( 3 5 2 ' 8 & 7 6 & 2 0 3$ 1 < /7 ' /21'21 1: 8+ LQIR#VW\OHSURGXFWV FRP 3KRQH )RU WUDGH LQTXLULHV FRQWDFW GDYLG#VW\OHSURGXFWV FRP

([FOXVLYHO\ PDGH E\

nursery matters JOHN BARKER

Barking Mad This month John Barker is planning ready for Kind + Jugend. Here he highlights his thoughts on what he is hoping to see this year. The kids have finally returned to school! Hurray that means all our journeys to and from the store will take 30 minutes more than they did when the little darlings where still knocking out the zzz’s in their beds half the day during the summer holidays! I am writing this article at 30,000ft above the Atlantic Ocean on my way to San Francisco for my summer vacation and I have to admit not only will typing these words be a nice distraction from the man snoring behind me but it’ll kill some time. I’m sat on an British Airways flight which is operated by American Airways – I think that basically means BA haven’t got a plane spare so AA have stepped up. Mrs B and B Jnr have resorted to playing Pictionary and my wife’s attempt at drawing R2-D2 has left this Star Wars fan thinking “I must call a divorce lawyer when we land”. I can only describe it as a blue bin vomiting on to a tiny lady. Bob Ross she isn’t – although they do have a similar taste for facial hair. July and August have been odd months for us and I think for the majority of you too. With reports of record breaking low retail sales throughout the entire retail sector it’s safe to say us retailers have had a turbulent few months. I’m sure we’ve all experienced great starts to the week only to find one day out of the blue completely spoiling the party. The problem is that once this has happened the chances of turning the week around are all but gone. Hopefully now that the summer holidays are a thing of the past we can move on and get back to business as usual. If 30

nursery today

nothing else we have Brexit to look forward to, deal or no deal our customers will still be having babies which is a little comfort as we head in to the next stage of uncertainty. So far we’ve seen the value of the pound plummet and at the time of writing this we haven’t seen the mad rush to adjust prices by any of our suppliers. So without dwelling too long on what has been I want to look at what’s about to happen. I am of course referring to the annual trip over to Germany. For us this year introduces a whole new level of complexity as we are flying in to Düsseldorf and out of Cologne, or is it the other way around? Best check the tickets before we leave for the airport I think. If anyone is flying in to Düsseldorf and they see me wondering around looking lost – help a member of the brotherhood out! I might even wheel out some of my German phrases this year. In and attempt not to simulate Basil Faulty I’ll be weaving myself into the local tapestry like a local, I’ve even made my name Von Barker on my show pass! Beer, beer and more beer will be the order of the day as will spending far too long wondering around the vast halls looking for our next appointments. This year has seen some great new product launches and I’m sure Cologne 2019 will see even more new products ready to wow our socks off. If I’m completely honest i’m not sure what we’ll be seeing however I do have a few ideas and thoughts for what I’d like to see: 1) The Cybex Z system has been a revolution this year, being able to offer

mums and dads to be a modular iSize system with a rotating seat has really hit the mark for us. I anticipate seeing other manufacturers oﬀering a similar system. I would particularly like to see a new Maxi-Cosi base to adapt the

Thi s ye ar ha s seen so me grea t ne w produc t la un ch es an d I’m su re C ologne 2 0 19 w ill see even more ne w produc ts re ad y to w ow ou r sock s off existing range of Pebble Plus and Pearl seats in to a super easy spinner (If Chris at Cosatto is reading this you’re welcome to use that phrase on your next seat, it’s right up your street). 2) Speaking of Maxi-Cosi I hope to see that they have ﬁnally realised the potential for the Jade in the wider market and developed a new version to work with a Maxi-Cosi car seat adaptor. The only thing that is preventing the Jade from being a success is that it holds a very limited

market given it’s compatibility issues. I appreciate mums and dads to be should be putting safety ahead of their pram choice but as every independent store will tell you. . .parents simply want what they want. 3) I’ve said it before and I’ll say it again, I’d love to see a true “follow on stroller” from Bugaboo. A simple, light weight, compact folding, forward facing stroller that could retail £250 - £300. I know many of you Bugaboo stockist probably have no problem selling the Bee as babies next stroller but it’s a harder sale than a conventional stroller would be. The fact that they’ve launched Turtle and Ant this year would suggest that’s our lot for the time being but if someone from Bugaboo is reading this, maybe for 2020? 4) Now I can’t be the only person hoping for news of a new Oyster Max. We carry a fair few convertible doubles on our shop ﬂoor but nothing truly seems to ﬁll that gap left by the old Oyster Max. Given the success and popularity of the Oyster 3 a Max version would be just what the doctor ordered. We’ve had Oyster 3 for almost 12 months are it’s become an absolute cornerstone of a product, to add to the family seems a like the perfectly logical next step. I appreciate the New Hybrid has just launched but no matter how much I like that it ain’t an Oyster 3 Max. Please Andy and Co! 5) This is more of a hope not than

john@pramland.co.uk

a hope for. Iâ&#x20AC;&#x2122;m sat here fingers, legs, toes and anything else I have long enough to cross that a visit to the Joolz stand doesnâ&#x20AC;&#x2122;t yield another change. We need time for the range to bed in and for us to start to recoup the costs of all those demo models weâ&#x20AC;&#x2122;ve had to buy over the last couple of crazy years. â&#x20AC;¨ 6) Â Iâ&#x20AC;&#x2122;m hoping to see some innovative marketing proposals from some of our suppliers. I want to inspired to stock and promote an item in the store. I want to be told that the our margin will be solid and stable, that weâ&#x20AC;&#x2122;ll be supported with marketing and offered good prices for items to be held on the shop floor. If we arenâ&#x20AC;&#x2122;t weâ&#x20AC;&#x2122;ll be trying to push for better from the suppliers, itâ&#x20AC;&#x2122;s our shop floor and we are proud of it. They should be honoured to be on it and they must realise we are in the driving seat. â&#x20AC;¨ One thing is for certain, and itâ&#x20AC;&#x2122;s something that has been on my mind more. Iâ&#x20AC;&#x2122;m not saying thatâ&#x20AC;&#x2122;s it â&#x20AC;&#x201C; no for months now. We wonâ&#x20AC;&#x2122;t be looking more, by introducing a blanket ban on to increase our offering with new new brands and products, Iâ&#x20AC;&#x2122;m just brands. Sometimes more is less and I saying the time has come to tighten think many of our shop floors have our belts. Letâ&#x20AC;&#x2122;s work closely with six or become dumping grounds for brands seven key accounts and introduce a and items that simply donâ&#x20AC;&#x2122;t work for few smaller brands to plug gaps in the our individual areas. Itâ&#x20AC;&#x2122;s all about portfolio, may be in terms of price or streamlining your offering and a specific item. By strengthening the ensuring the best possible proposition relationship with the key brands new 17B6(37 B [ PP 2 SGI for the brands you want to work with doors may be opened and this will

allow for growth and stability. Final thing before I leave you this month â&#x20AC;&#x201C; I promise! We recently introduced a staff incentive scheme to encourage our team to sell more. Over the years I think weâ&#x20AC;&#x2122;ve maybe lost our edge and I wanted a way to try and promote better closing. Itâ&#x20AC;&#x2122;s early days at the moment but from the few weeks in been in force I have to admit itâ&#x20AC;&#x2122;s been a success. Only time will tell if

itâ&#x20AC;&#x2122;s had a lasting effect and if itâ&#x20AC;&#x2122;s worth continuing. Iâ&#x20AC;&#x2122;ll keep posting in the coming months as it may be something youâ&#x20AC;&#x2122;ve thought about for your own stores.â&#x20AC;¨So, there we have it. Another article in the bag and I havenâ&#x20AC;&#x2122;t even got in to US air space. If youâ&#x20AC;&#x2122;re wondering the halls of Cologne and see me looking confused, lost, drunk or in pain please donâ&#x20AC;&#x2122;t forget to say hi. See you all in Cologne!

&0<

nursery today 31

talking shop Kind + Jugend is fast approaching. This issue we speak to a number of independent retailers to find out what their expectations are when visiting this year.

Duncan Zanker TRENDY BABY

How important is K&J in your show calendar? It is as important as the Harrogate show. A great chance to meet all those people who you have spoken to on the telephone (or via email). We can see all the new products and try to work out how we can fit them in to the shop. What are your expectations this year? We attend in the hope that we will find the ‘next best thing’, a product which the customer wants and is not being discounted. After 20 years of attending K&J, we are still looking! Do you feel this is a good event to spot upcoming trends in our industry? Because it is a European show, any trends are European. UK shows are better for UK trends. It is also very difficult to spot which trends are ‚Äòfive minute wonders‚Äô and those which are ‘here to stay’. Do you pre-plan your visit? We make appointments where we can, although we always leave it too late with

Susan Wright

STORK PRAM & COT CENTRE How important is K&J in your show calendar? It is very important to us to see new products and if there is anything different out there. What are your expectations this year? To be able to see as many company’s as possible and see their new ranges. We are always looking for something new which offers a point of difference. Do you feel this is a good event to spot upcoming trends in our industry? This is perhaps one of the main reasons why we attend these shows! Do you pre-plan your visit? Yes, we pre-plan our visit from the moment we book our flights and hotel and start to book appointments. How long do you attend the show for? We will be visiting from the Thursday through to Saturday to enable us to see as much as possible. Is there a particular product category that you will be looking at this year? We will look at everything, but wheeled goods furniture, car seats and bedding are the main focus for us this year.

nursery today

some companies. We have a long list of those we wish to visit, knowing we will only get to see half of them before we run out of time. How many days will you be in attendance for? It always depends on the ﬂight times home, but we are there for almost two days. Even if we attended the show for the duration, there would never be enough time. Is there a particular product category that you will be looking at this year? We attend with an open mind and look at any product which will make us a proﬁt. If a product is already being discounted, then we will look at something else.

Jo Studholme PUSHCHAIR EXPERT - THE SHOP How important is K&J in your show calendar? It is incredibly important to us. It’s a place to see everything under one roof and also a place to see everything that is coming out over the next 12 months, 24 months and beyond. What are your expectations this year? I’m expecting a lot in the world of car seats and development in that area. I think that the development in car seat safety over the last five years has accelerated considerably, so for me looking at what is going to be available moving forward as a retailer and what’s coming soon. Do you feel this is a good event to spot upcoming trends in our industry? Most definitely, without a doubt. Do you pre-plan your visit? Yes. We book in meetings. But we also make sure we’ve got some time to discover brands that we maybe didn’t know about, or want to go and have a look at. Some of it is discovery, which isn’t planned. But some of it is meeting based, which is planned. How many days will you be in attendance for? We attend the whole duration of the show, from start to finish.

Christy Foster ONLINE4BABY

How important is K&J in your show calendar? It’s hugely important. It’s the main date to meet all our brand partners, manufacturers and suppliers in one place, make new connections, see what’s new to market and get ideas for our short and long term product selection. We also keep a keen eye on the awards as it’s often a good indication as to which product categories are gathering momentum or products will sell due to to increased media attention. What are your expectations this year? Great consumer insights, loads of innovative products, meetings, meetings, more meetings, food, drinks and lots of walking! Do you feel this is a good event to spot upcoming trends in our industry? Deﬁnitely. Sometimes, especially with our current growth, you’re so focussed on day to day aspects of the business that you can miss an opportunity or not see a trend until it’s too late. K&J gives us an opportunity to be away from the business and really look and listen to others in the sector whose job it is to understand customer wants and needs and then design brilliant products to meet them at a corresponding price point. Do you pre-plan your visit? We try to as much as possible to make sure we get to meet everyone we want to. We also leave plenty of time to walk around and meet potential new suppliers and inevitably grab a coﬀee with someone within the industry that you’ve not seen for a while. How many days will you be in attendance for? Myself and one of the other directors will be there for the full four days with

our Head of Marketing and Showroom Manager who will be attending some of the busier days. It’s so big and we have so many people to meet that we feel like trying to fit it into less would result in us being less effective. Is there a particular product category that you will be looking at this year? We’re interested in most things. We’ve helped many of our key brand partners clear overstocks and clearance lines over the last 12 months so we’re looking at more opportunities like these as well as anything we feel fits well with our customer base and our core business strategy.

at Le Toy Van, “ Here we believe wood is good. We use and replant a by-product of the rubber industry, Rubberwood, which we, amongst other woods, recycle into wonderful, eco-friendly, high-quality wooden toys. All of our toys are developed by our in-house creatives with a big helping of French flair provided by the Le Van family, who founded the company in 1995.

“

letoyvan.com | info@letoyvan.com | 0208 979 3036

nursery today

Jason Heller HUGGLE

How important is K&J in your show calendar? Kind + Jugend continues to remain the most important trade show in the year for mainstream nursery brands for us. Not only is it an opportunity to seek out new brands and products, but it is also a great opportunity to meet our current suppliers within their brand settings and view full ranges that we might not have the luxury of seeing in the UK. What are your expectations this year? We are acutely aware that the “B” words continue to give many of our European suppliers (and some other suppliers with European distribution) a headache. Hopefully the last deadline that came and passed gave everyone the wake up call that was needed to ensure some further prep is undertaken ahead of Oct 31st. We anticipate that there will be some logistical challenges for us this year as we adjust to this. We are also aware that UK retail remains incredibly challenging and we will need to work extra hard to ensure that we continue to give our customers a reason to shop with us. A number of brands have already shown us new products and innovations that will be launching in the coming year so we are positive that we will be able to continue to do this with their support. As always it is the brands that are able to support and work with us that will be the ones who we are able to focus on and give more floor space in-store. Do you feel this is a good event to spot upcoming trends in our industry? Kind + Jugend continues to remain one of the foremost trade shows for us to see new trends and products coming to the market for our sector. We hope this year doesn’t disappoint! Do you pre-plan your visit? We have a team of four attending the show this year and hope that will allow us to spend time with our key suppliers. It is always a challenge and we often have to make plans to see our UK suppliers when we return just due to the tight time frames and size of the show. How many days will you be in attendance for? We only have two days in Cologne this year so it is going to be a challenge to see everyone and spend as much time with them as we would like. Is there a particular product category that you will be looking at this year? As always we are keen to look at products across all nursery categories and to try and find new additions to our ranges that offer a point of difference or bring something that we are not already offering.

Pip Weller BABY2K

How important is K&J in your show calendar? Very important, it gets us prepared for the year ahead. What are your expectations this year? To see lots of new and innovative products along with some great deals. Do you feel this is a good event to spot upcoming trends in our industry? Absolutely! I love to see the upcoming fashion and fabrics being replicated in pushchairs. Do you pre-plan your visit? We used to book appointments but found it limited how much we could see of the whole show. This year we have a couple of appointments, but I like being free and not worrying about rushing to and from appointments. Less stress is always more productive! How many days will you be in attendance for? We will be at the show Thursday, Friday and Saturday. Is there a particular product category that you will be looking at this year? I’d love to ﬁnd some toys as I feel our shop is lacking somewhat in that category.

Monika Buzynuk ALL4BABY

How important is K&J in your show calendar? This is always very important to us as a business. What are your expectations this year? Finding new products and new brands as we might be expanding our store shortly. Do you pre-plan your visit? For us, the main thing we always do is to pre-plan for the following year and book our trip within a week of returning home! How many days will you be in attendance for? We are ﬂying in on Wednesday and visit the event on the Thursday, Friday and Saturday. Is there a particular product category that you will be looking at this year? What can I say, this year it will be all of them!

It’s good to talk!

Fancy having your say about the nursery industry? Just drop editor Penny Franks an email at penny@lemapublishing.co.uk. You and your business could appear in the next issue of Nursery Today.

nursery today

7KH 1XUVHU\ 5HSDLU 6SHFLDOLVW

6WUROOHU FDU VHDW UHSDLU VSHFLDOLVWV 5HSDLUV VDIHW\ FKHFNHG E\ TXDOLÅ¯ HG HQJLQHHUV ,QGXVWU\ UHFRJQLVHG UHSDLU FHQWUHV ,Q KRXVH FXVWRPHU VXSSRUW FHQWUHV V RI UHWXUQV UHSDLUV PDQDJHG HYHU\ PRQWK 3XUSRVH EXLOW UHWXUQV VRIWZDUH ZLWK WUHQG DQDO\VLV 2QOLQH WUDFHDELOLW\ WKURXJKRXW HQWLUH SURFHVV ,Q RXW RI ZDUUDQW\ VHUYLFHV (WKLFDO VXVWDLQDEOH UHWXUQV SURFHVV ' 3ULQWLQJ WHFKQRORJ\ DYDLODEOH IRU VSDUHV 4XDOLW\ VHUYLFH IRU D ORZ FRVW

&DOO IRU \RXU IUHH FRQVXOWDWLRQ

HQTXLULHV#SUDPGRFWRU FRP ZZZ SUDPGRFWRU FRP

)DVW VHUYLFH 7URXEOHVKRRWLQJ KHOSOLQH )UHH YDOHW &RXUWHV\ VWUROOHUV +RPH FROOHFWLRQ :DUUDQW\ UHSDLUV &XVWRPHU VXSSRUW FHQWUHV *RRGV UHVDOH )DXOWERRN &50 VRIWZDUH 6XVWDLQDEOH UHWXUQV KDQGOLQJ

3RZHUHG E\

focus KIND UND JUGEND

The call of Cologne We will soon experience the doors opening to the mighty world of Kind + Jugend, which is considered one of the world’s largest nursery trade events in our annual calendar. Kind Und Jugend: 19th - 22nd September 2020

he time is nearly upon us where we will all gather at one of the world’s largest trade fair platforms in the nursery industry. Kind + Jugend 2019 will again be notable as one of the largest events when it comes down to the baby and children’s outfitting sector. This year Kind + Jugend once again covers all levels of halls 10 and 11, as well as hall 4.1, and thus spans a gross exhibition surface of 110,000 m2. The clear hall structure with two entrances makes it easier for visitors to orient themselves and clusters the trade fair offerings in clearly defined theme areas. All major brand names are represented in Cologne, happily rubbing shoulders with new fledgling companies that will be exhibiting perhaps for the first time this year. All of whom will be presenting their ranges, new products and of course further innovation and developments within various product categories, including, car seats, wheeled goods, children’s furniture, safety products, baby carriers/slings, feeding equipment, hygiene items, pacifiers/soothers and toys to trade visitors. This year the number of exhibitors is expected to more than 1,200 from over 50 countries. Sharon Sheppard, Senior Product and Fashion Development Manager Graco EMEA told Nursery Today; “We always enjoy attending K&J - seeing old friends, growing retailer partnerships and foremost to show off what we have been working on! We are so proud of what we have put together for the show and 2020 - the team has worked tirelessly with a common objective, to make Graco bigger and better than ever. Prepare to see more, prepare to be wowed and prepare to think differently. We can’t wait to see you!” Many leading global brands share this sentiment, Cybex is another strong supporter of this annual event. Luke Burns, UK General Manager said: “K&J is the biggest international trade fair that’s growing year-on-year and it’s the most important event in our calendar. It’s a major opportunity to reach out to international distributors and showcase our market offering, whilst also strengthening relationships with existing customers from around the world.” Many UK companies continue to show their support for the show. Marc Kelly, Director, CuddleCo told Nursery Today: “K&J is probably the most premier baby show in Europe, every major brand in the industry is showcased in elaborate style

to our loving customer base. This extravagance and notoriety attracts buyers from all over the planet which has enabled us at CuddleCo to expand our customer base into over 39 countries and counting! With this expansion comes a greater learning and understanding culture and parenting needs globally which in turn allows us to develop more considered and thoughtful product.” Shnuggle’s Co-Founder & Director, Sinead Murphy agrees, commenting, “It has become the key trade show for us, especially since we have grown the export side of the business significantly over the last couple of years. We now export to over 30 countries, so it is a good chance to catch up with all our Shnuggle representatives from around the globe as well as meet potential new partners. We are also very happy to see more and more of our UK customers visiting K&J each year.” We are seeing more UK visitors choosing this as the place to see everything all under one roof. Online4Bagy’s Director, Christy Foster told us: “K&J is our main date to meet all our brand partners, manufacturers and suppliers in one place, make new connections, see what’s new to market and get ideas for our short and long term product selection. “We also keep a keen eye on the awards as it’s often a good indication as to which product categories are gathering momentum or products that will sell due to increased media attention.” As this is an International show, visitors will also find a number of Pavilions within the halls showcasing companies from a variety of countries. The UK Pavilion is no exception and has become a destination hot spot for many visitors. This year you will again find a plethora of companies housed within Hall 4.1. The UK Pavilion is always worth a visit, with not only many companies to see, but also providing a strong seminar programme. One area to also head for is the new Start-Up Area which launches this year, where you will find 16 start-ups from Australia, Germany, France, Italy, Japan and the Netherlands all taking this opportunity to present their products. Head over to Hall 11.1 to take a look. Over the following pages you will find a selection of brands and products that will be on display here’s to seeing you all there! Web: www.kindundjugend.com

Best of the best:

Kind + Jugend Innovation Award. The event and information programme of Kind + Jugend is a further reason for visitors from all over the world to come to Cologne. The famous Kind + Jugend Innovation Award has been an important marketing tool and sales argument for the respective award winners for many years. In a total of eight categories, an international jury comprising of industry experts and trade journalists (including Nursery Today’s Editor Penny Franks) selects the best products of the year, which excel through their novel idea, special functionality or exceptional design. This year there were around 200 applications from all over the world, all striving to win the coveted trophies. Find out who won when the winners are announced during a ceremony on Thursday in the Trend Forum in hall 11.1 at 10am.

Opening Times Thursday 18th - Saturday 21st: 9am - 6pm Sunday 22nd: 9am - 4pm nursery today

focus KIND UND JUGEND

UK List of Exhibitors Exhibitor

Hall Stand Number

2012 LTD - Baby K’tan 4.1 B046 5 Point Plus 11.3 H031 Aden + anais Ltd. 10.1 F010 AIMILE INDUSTRIES & TRADING CO.LTD 11.1 G070 Angelcare 11.2 A010-B011 Apramo UK LTD 4.1 A042 Ark Global Innovations Limited4.1 B045a Babocush Limited 11.2 A008 Baby Mori Ltd 10.1 E071 Baby Products Association 4.1 B047 BabyHub UK Ltd. 4.1 C043 Babystyle UK Ltd. 41 A050

Bambino Mio Hall 4.1 Stand: A040 Email: customercare@bambinomio.com Web: www.bambinomio.com

Bambooty Real Nappies Ltd 4.1 Banz Ltd. 11.3 Barbara Maternity-Child Co.Ltd. 11.1 Belo + ME LTD 4.1 BeSafe 10.2 BIBaDO Ltd. 4.1 Bibetta Ltd 4.1

oday

nursery today

B042a F028 A072 B048b A020-B029 C045 C040

Binatone Telecom Plc 11.2 Bizzi Growin up! Ltd. 10.1 Bobux Europe Limited 11.3 Borrn (U.K.) LTD. 4.1 Brizi Limited 11.2 Brother Max 4.1 Brush-Baby Ltd. 11.2 Cheeky Baby Products Ltd. 4.1 Cheeky Chompers Ltd. 4.1 Chicco 10.2 Childhome 10.2 Clippasafe Ltd 10.2 Close Parent Ltd. 11.2 Colorland Mother & Baby Care Ltd 4.1 Constable Group Ltd 11.2 Cosatto Ltd. 4.1 Cosi Care Limited 11.2 Cozy N Safe 10.2 Cuddleco Ltd 4.1 Cybex 11.3 DIONO UK Ltd. 11.3 Doddl 11.1 DoddleCreation Ltd 4.1 Dorel 4.1 Dumforter Limited 4.1 East Coast Nursery LTD 4.1 Eco Rascals Limited 4.1 Elvie 11.2 Ergobaby 10.2 Graco 11.3

E018 H014 B018 B053a A008 B051 B024 B043a B045 A010- B019 D008 D051 G048-H049 B042 A008 A060 A008 F029 A044 A010-B049 C008 A019 C043a A020-C029 C045b B043 B048c D020 A040-B049 E060-G069

Hardenberg&Co 11.2 Huaye Industrial Co. Ltd 11.1 iCandy World Ltd 10.2 Ickle Bubba Ltd 11.3 Illuminated Apparel 10.1 Inch Blue Ltd. 4.1 Itsy Products Limited 4.1 Izmi Limited 4.1 Jackson Reece Ltd 11.2 Jainco (UK) LTD 11.3 Jellycat Limited 10.1 Jem + Bea 11.3 Jiaobei Children Appliances Co. Lt 11.1 Joie CC-Ost K-Play International Ltd. 4.1 Kidstown Organics Ltd. 11.3 Kokoso Skin Limited 11.2 Konﬁdence Limited 4.1 Lansinoh Laboratories Inc. 11.2 LBP Consumer Innovations 4.1 Longwell Retail Services 11.2 MagicBaby Ltd. 4.1 Mamas & Papas Limited 10.2 Matchstick Monkey Limited 11.2 Mee-go Ltd 4.1 Meemoobaby Ltd. 4.1 MMA Mats Ltd. 10.1 Mummy Loves Organics 4.1 Munchkin Inc. 11.2 My Carry Potty 11.2

A010-B011 G070 C008 G041 A066 B053b C043b C046 F041 H059 B011 H029 G070 CCO-0 A041 C013 A008 C044 D038 B046b B049 C061 C040 A008 B036 B046c C072 A049 E050-F059 H040

Moonlight light up every step

Sleep friendly nightlight

Feeding light

Parent & Child Mode

Portable & Rechargeable

Temperature sensing dock Nudge to wake

Light up every step with Shnuggle Moonlight, the sleep friendly portable nightlight. With dual parent and child modes, a room temperature sensing dock and unique design, Moonlight is a must have for all new parents. Contact sales@shnuggle.co.uk

shnuggle.com

focus KIND UND JUGEND

UK List of Exhibitors N2M Ltd. Nanaâ&#x20AC;&#x2122;s Manners Ltd Natural Baby Shower Nibbling Jewellery Ltd Noodoll Ltd

4.1 4.1 10.1 10.1 11.1

B047a C045c F054 E073 D055

Roma Prams Limited 4.1 Rubies Masquerade Company UK Ltd 10.1 Sheldon International LTD 11.3

B055 A069 F010

Toddle 4.1 Tommee Tippee 11.2 Tomy Europe 11.2 TotsBots Ltd. 4.1 Trade Service Group 11.1 Tutti Frutti Direct Ltd. 11.1 Vicky Baby Child Products Co. Ltd 11.1

C045a G009 D024 B040 G070 F040-G041 G070

Nursery Today

Passage Halle 10/11 PO13 Email: christine@lemapublishing.co.uk Web: www.nursery-today.co.uk Opus Innovations Ltd 11.2 PacaPod Ltd. 4.1 Pink Lining 11.3 Prince Lionheart (UK) LTD 11.2 PurFlo Limited 11.3

Roma Prams Ltd Hall 4.1 Stand: B055

Tel: +44 (0) 1305853080 Email: emma@romaprams.co.uk

nursery today

B028 B041 B040 G018 B048

Shnuggle Ltd. 4.1 Silver Cross Ltd 4.1 Skip Hop 10.1 Sock Ons Ltd. 4.1 Status Products Ltd 4.1 Steribottle Ltd 4.1 Storksak Ltd 11.2 Summer Infant Europe Ltd. 11.2 Sweet Dreamers Ltd 4.1 Team Tex 10.2 Tenscare 11.1

B041a B058-C059 C030-D039 B042b B046a B048b F049 H011 A043 F020 A037

Vital Innovations Limited 11.2 Vivatinell Ltd. 4.1 Weybury Hildreth 11.3 Wombat & Co. London Ltd 10.2 Wool Couture Limited 11.2 Yicheng Chengxiong Weaving Co. Ltd 11.1

G040 B048 B040 F061 A008 G070

List correct at time of print

35,17B1XUVHU\7RGD\B. -B [ B SGI

Come and see us at:

NEW

Hall 11.2 Stand D038

FOR 2019

Meet the purple brand at Kind + Jugend! 2019 marks 35 years since our founder Rasheda Hagen started Lansinoh and began our wonderful journey of helping mothers breastfeed for longer. It all started with our famous purple HPAÂŽ Lanolin Nipple Cream recommended by mums and healthcare professionals alike. With over 65 million containers sold worldwide, our HPAÂŽ Lanolin is market leader in many of the 90+ countries where it is available. Today, Lansinoh offers a full range of breastfeeding solutions including our new 2019 additions: the environmentally friendly Washable Nursing Pads, the hands-free Breastmilk Collector and the p portable Breastfeeding g Pillow.

C a re

www.lansinoh.co.uk

P um p

Store

Fe e d

focus KIND UND JUGEND

Super Flexible Hall 11.3, Stand: B018

One of the highlights from the Bobux SS20 collection is their new sneaker Play Knit. This super ﬂexible, lightweight and ultra-comfy trainer is the most breathable shoe Bobux has ever made. They are very excited about bringing their award-winning range of children’s shoes to Kind + Jugend 2019. “The Play Knit has also been selected as a ﬁnalist for the annual K&J Innovation Award, which makes the fair even more thrilling! We look forward to talking to existing clients but also meeting with potential new international buyers”. Claus Nielsen, General Manager Bobux Europe. Tel: +49 163 4730178 Email: merret@bobux.com

Smart tooth care for babies and kids Brush-Baby: Hall 11.2, Stand: B024

Alarming statistics for children’s dental decay, including the fact that it is affecting a quarter of UK five year olds*, indicate that there’s an urgent need to address oral care for little ones.

Brush-Baby oﬀer a range of ergonomically designed products for babies, toddlers and children aged from newborn to six years. Easy for a parent to use with their child, and for little ones to ultimately adopt good practice, the selection of Wipes, Toothpastes and Toothbrushes cater speciﬁcally for the ‘no teeth’, ‘teething’ and ‘teeth’ stages, of a child’s important dental journey. Brush-Baby - they’re with you every smile of the way! Source; Faculty of Dental Surgery, Royal College of Surgeons, 2019

Tel: +44 (0) 1962 733829 Web: www.brushbaby.co.uk

Celebrating 35 years Lansinoh Laboratories: Hall 11.2, Stand: D038

This year marks Lansinoh’s 35th anniversary, and the purple brand has come a long way since Rasheda Hagen first brought to market the iconic HPA Lanolin Nipple Cream.

Market leader in many of the 90+ countries where it is available, Lansinoh offers a full range of breastfeeding solutions which are trusted and recommended by mothers and healthcare professionals alike, as well as recognised through numerous prestigious awards. Lansinoh is excited to present their new products at Kind + Jugend including the environmentally friendly Washable Nursing Pads, the hands-free Breastmilk Collector and the portable Breastfeeding Pillow. Lansinoh Washable Nursing Pads are ultra-absorbent, super-soft and thanks to their contoured tear drop shape with non-slip edge, they offer a snug and comfortable fit for maximum protection against leaks. The reusable Lansinoh Washable Nursing Pads are up to 9x more absorbent than comparable products and a great hospital bag essential. It’s common for one breast to leak when feeding or pumping from the other side and the Lansinoh Breastmilk Collector was cleverly designed to save every drop of precious breastmilk. The Breastmilk Collector fits securely onto the breast creating natural suction, is simple to use, light and convenient to carry in the handbag or changing bag. The Lansinoh Breastfeeding Pillow is comfortable, portable, and helps support proper breastfeeding positioning. By sliding onto the arm, rather than around the waist, the thoughtful design is perfect for c-section tummies and one size fits all. Web: www.lansinoh.co.uk

nursery today

Close to you Close Parent: Hall 11.2, Stand: G048

This year Close are launching a new range of specialist fourth trimester products at Cologne utilising innovative fabric technology and materials.

Over the past 12 years Close has become a trusted authority within the global newborn carrying market so our newest additions seem like a very natural extension for the brand. Pop along to stand G48 Hall 11.2 for a coﬀee and walk through their full 4th trimester range, including; Caboo Fly – their ﬁrst evolution carrier, Caboo hygge – their all new skin to skin t-shirt range and Caboo Flexi M their new nurse and pump bra.

Email: claire@closeparent.com

Coming Soon!

Launching at Kind + Jugend 2019

Book your appointments now! North - Ali Bentley abentley@ergobaby.co.uk 07852 154342 South - Niki Lawrence nlawrence@ergobaby.co.uk 07494 812887

ergobaby.co.uk

focus KIND UND JUGEND

Embrace with Ergobaby Ergobaby: Hall 10.2, Stand: A040-B049

Ergobaby continuously listens to parents around the world and works with babywearing educators and doctors to ensure a comprehensive range of carriers is offered to meet all parents’ needs.

This year Ergobaby will be unveiling the new Ergobaby Embrace at Kind + Jugend this September. A faithful companion from the moment baby arrives, the Ergobaby Embrace makes the transition from pregnancy to family life feel as gentle and safe as a tender embrace. Parents can focus on bonding with their new arrival and giving them the safety and security that is so important during this early phase of development. Also on stand will be the Ergobaby Metro Compact City Stroller, the brand’s ﬁrst stroller launch in Europe, bringing ergonomic comfort to an ultra-compact stroller. Its one-hand fold, travel-friendly size and lightweight frame, teamed with all the comfort of a full-size stroller, make the Metro every parent’s perfect companion for both city-living and travel alike. Be sure to make an appointment with your account manager so you don’t miss out on seeing our newest additions. Web: www.ergobaby.co.uk

Life’s an adventure Toddle: Hall 4.1, Stand: C045a

The Toddle Vegan Adventure Bundle everything you need to nourish and protect little adventurers from sun, wind and germs! Happy Gut Hand Gel:

The germ game changer! Don’t kill oﬀ all germs with nasty alcohol or acids. Use our intelligent happy germ cultures

Best foot forward Sock Ons: Hall 4.1, Stand: B42b

Dribble Proof Lip Balm:

Sock Ons, inventors of clever little things that keep baby socks on, have just launched their latest product Step Ons – half sock + half shoe, ideal for crawling, cruising and walking babies.

Sun & Wind Balm:

Step Ons have been designed for the first three stages of movement, with soft and flexible rubber soles (made out of 100% non-toxic TPE rubber) protecting little feet whilst encouraging exploration of the world both indoor and out! Perfect for playgrounds and soft play, Step Ons which are light and flexible, make an ideal first shoe, allowing feet to be close to the ground for balance whilst

providing a barefoot sensation with the added protection of shoes! Available in ﬁve funky designs and colours. Aﬀordable RRP and perfect gift packaging. Sock Ons will be displaying their full range of innovative baby products including Twiddle Ons foot discovery toys, Mocc Ons slipper socks and Dribble Ons bandana bibs.

Web: www.sockons.co.uk

Finally, a lip balm that actually works on little ones. Packed with moistureboosters like jojoba and shea butter to protect and soothe SPF 50+ UVA & UVB organic mineral sun cream, all weather protection.

Adventure scarf:

A micro-ﬁbre quick drying tubular scarf they can’t rip oﬀ!

Tel: +44 (0) 1978799388 Email: enquiries@toddlebornwild.com Web: www.toddlebornwild.com

Fabulous furniture Hall 11.1, Stand: G031

Discover the Gaia Baby Collection of Nursery Furniture at Kind + Jugend 2019. lready taking the nursery industry by storm in Ireland, the UK and Australia, Gaia Baby was developed by two nursery industry experts to bring intuitive design and innovative functionality to parents. With a desire to break the mould of throwaway culture, the Gaia Serena Cot is designed and built to grow with your child from birth up to seven years old. With full safety certiﬁcations and sustainability credentials, Gaia Baby features expert craftsmanship and highly considered design. Gaia Baby’s ethical policy 42

nursery today

makes it the perfect choice for conscious parents creating less waste from the beginning of your parenting journey. Inspired by the needs of everyday parenting, but with an added twist. Simply beautiful parenting. Visit Gaia Baby and discover the Gaia Serena Collection as well as our upcoming, new collections at Kind & Jugend. Gaia Baby is distributed in the UK and Ireland by Clever Clogs. Web: www.cleverclogstrading.co.uk

extra safety for every adventure

i-Snug™ i-Size infant carrier ECE R129/02

i-Venture™ i-Size child seat ECE R129/03

rearward facing: 40-75cm, ≤13kg

rearward facing: 40-105cm, ≤18.5kg forward facing: 76-105cm, ≤18.5kg i-Base™ Advance

i-Venture™ Joie’s all new i-Venture™ child seat sits comfortably at the forefront of rearward facing safety. Part of a snug and safe system that goes further, i-Venture™ pairs with the i-Base™ Advance and i-Snug™ NEW or i-Gemm™ infant carriers to create an i-Size tag team that grows from birth to approx. 4 years.

For more information and all sale enquiries, please contact Joie on 01889 808 900 or email: uksales@joiebaby.com

*requires i-Base™ Advance (sold separately)

advertorial

44 10

nursery today

focus KIND UND JUGEND

Staying Cozy N Safe in Cologne Cozy N Safe: Hall 10.2, Stand: F29

Pop over to the Cozy N Safe stand to see exciting new developments.

Carrying on from the success of CBME Shanghai, Cozy N Safe will be showcasing some exciting new innovative developments at Kind Und Jugend 2019, along with some of the old favourites. The award-winning Arthur, Merlin and Excalibur car seats will be in attendance but with a surprising and stylish new twist. Cozy N Safe - Without Compromise Tel: +44 (0) 1902 494 905 Email: sales@cozynsafe.com Web: www.cozynsafe.com

Food for thought Nibbling: Hall 10.1, Stand: E073

Safe, practical and stylish, the Nibbling boutique range of premium accessories combines fashion with practicality.

Blending stunning designs with ethical materials, Nibbling’s award-winning teething jewellery and accessories are made from 100% food-grade silicone which is safe and soft enough for babies to chew. Now sold in over 15 countries. Launching in September visitors can view their latest collection - the Superfood range. A beautiful range of wooden teethers with chewable Superfood silicone shape on a textured silicone covering on the lower ring and a upper ring, these are completely unique to anything else on the market. Available in Pomegranate, Blueberry, Kale, Lemon and Strawberry. Made from wood and BPA free silicone. With fashionable teething necklaces for mum, a natural wood range, dummy clips, pregnancy bola necklaces, pram mobiles, Danish Soother Brand Bibs and Organic Cotton Swaddles by Malabar Baby, Nibbling has fast become the destination for stylish parents and their young babies. Web: www.nibbling.co.uk

Another Giant Sleep for Babykind! Rockit: Hall 4.1, Stand: B047a

Rockit will be returning to Kind + Jugend, where they will be unveiling an exciting new product to help children sleep.

The team at Rockit are anticipating that their new product will build on the huge success of the Rockit and are looking forward to demonstrating it to visitors on their stand. Of course they will also be at K&J with the Rockit, the multi award winning portable baby rocker. Rockit ﬁts any pram or stroller and gently rocks to soothe your baby to sleep or keep them asleep when the stroller comes to a halt. Email: sales@rockitrocker.com Web: www.rockitrocker.com

Skip to it

Stand: C030-D039 Skip Hop: Hall 10.1,

logne If you’re heading to Co sure you this year for K&J make and in head to the Skip Hop st e first to Hall 10 to be one of th ting see the company’s exci nge. NEW Infant FeedingSetRa and Easy-Feed

ip Bowl Together with its Easy-Gr features the super handy ge ran new the , Set Spoon Set Set and Travel Two Spoon Travel Bowl and Spoon ding! – perfect for on-the-go fee of the Travel Bowl makes pe sha row nar g, lon The ld and allows for quick, it easy for parents to ho th its spoon safely packed one-motion scooping. Wi -go it’s the perfect pack-and into the spill-proof lit, Two vel Tra p’s Ho p Ski in s companion. The spoon e into their own built-in cas Spoon Set cleverly fold an cle m the g pin kee , course for easy packing, and of and ger m free! to mash food quickly and Parents will also be able e with the new simply, on-the-go or at hom y step, food can be eas Fresh Food Press. In one tes to create instant pla el ste ss pressed through stainle the food, then stored safely in fresh and nutritious baby d foo y eas nal itio add ers. For snap-on storage contain es king, the range also includ coo ch bat ing ow foll e rag sto r eze Fre a ntainers and Slide and Store Tray & Co ll design for time-saving y-ﬁ eas its h wit y Storage Tra eﬃciency and less mess. 0 Tel: +441582 434 25 p.com Email: ukoffice@skipho

nursery today

-RLQ XV DW .LQG -XJHQG +DOO 6WDQG % ZKHUH ZH ZLOO UHYHDO WKH QH[W JHQHUDWLRQ RI VDIHU VOHHS VROXWLRQV 3DUW RI WKH :+/ (XURSH IDPLO\ DORQJVLGH 3LQN /LQLQJ DQG .RR GL

&RORJQH ,QYLWDWLRQ B LQGG

feature CHICCO

Hall 10.2, Stand: A010-B019 Next2me Air

Artsana prepares for business growth in 2020 Following a hugely successful year, Chicco is preparing to expand its collection of innovative solutions for parents across a range of sectors in 2020. Holly John, Head of Marketing at Chicco and RECARO, discusses some of the most exciting new products that will launch at Kind + Jugend.

ast year’s show saw Chicco launch the award-winning Chicco Next2Me Magic, and this year there’s more to come. Head of Marketing at Chicco and Recaro, Holly John commented: “As well as unveiling the latest Chicco Next2Me and Baby Hug Air collection for 2020 at this year’s Kind + Jugend, Chicco will be delighted to showcase our new car seat innovation including the multi group car seat Seat 4 Fix, and the new Kiros i-Size, which is both lightweight and robust.” The new Chicco Next2Me Air (RRP £189.00) is designed with all the same features that parents have come to love from the Chicco Next2Me, but has been updated to include new mesh panelling on each side of the crib. This new design enhances airﬂow, helping to keep little ones cool

Baby Hug Air

throughout the night as well as allowing parents to see baby at all times. Similarly, Chicco’s awardwinning indoor solution has received the same update, with the Baby Hug Air (RRP £199.00) also featuring new mesh panels as well as matching colour legs and a new toy bar. Alongside these exciting products launches, Chicco has unveiled its range of new accessories. The new Vibration Box (RRP £20.00) features two different speeds that will lull little ones off to sleep in no time when attached to the Next2Me range of cribs or Baby Hug 4-in-1. Additionally, the new Next2Moon Projector (RRP £29.99) is the innovative soothing 3-in-1 sleep aid combines the magical atmosphere of storytelling with the cocooning effect of a wide canopy. Holly continued: “Building on our reputation amongst parents for providing high-quality indoor solutions, we are looking to transfer this trust with parents and grow Chicco’s presence in the outdoor travel and car sear sector in 2020. At this year’s Kind + Jugend, we will be unveiling our new car seats that cover a range of different age groups, as well as a host of other wheeled products.” Seat 4 Fix (RRP £299.00) is the new all-in-one car seat. Designed from baby’s very first day up until 12 years, the Group 0+/1/2/3 car seat is Chicco’s most versatile solution yet. Used as rearward facing from birth until baby is 18kg or 4 years, it can then be transformed into a forward facing seat that is fully adjustable to grow with the child. Meanwhile, Seat Up 012 (£299.00) is Chicco’s new car seat that will grow with little ones from birth until six years, covering Groups 0/1/2. Providing both a rearward and forward facing solution, Seat Up 012 is designed with an easy to use reclining system, and an adjustable headrest and harness to find the perfect position for little one. It is also designed with ease of installation in mind, with Isofix available in the Group 1 setting. Alongside these new car seats, Chicco is launching BebèCare Technology in association with Samsung, Europe’s first anti-abandonment child safety system that integrates sensors within little one’s car seat to detect their presence. Integrated into select Chicco car seats or compatible with all car seats on the market when purchasing BebèCare Easy-Technology (RRP £29.99), BebèCare Easy-Tech sends a reminder to parents smart phones if they move too far away from the car when the child is left inside. When it comes to strollers, Chicco is showcasing two new exciting products. The Goody Stroller (RRP £189.00) is designed with auto-folding and easy opening, in incredibly light at just 6.9kg.

Meanwhile, the TrolleyMe! Stroller (RRP £109.00) features an intuitive trolley function as well as a one-handed fast folding design to oﬀer a comfortable yet practical solution for parents. As well as being more ergonomically designed with a higher handle and deeper carrycot, the new Trio Best Friend Light (RRP £529.00) is compatible with the new stylish Kiros i-Size car seat. Designed with new APRO technology which is super light and adsorbs maximum safety impact during a collision, the Kiros is one of the lightest carry cot car seats available on the market. As well as showcasing the existing RECARO range, including the innovative Zero.1 Elite i-Size, Guardia and Prima Evo car seats, K+J will see RECARO unveil its latest new innovations for 2020. Holly concluded: “With so many exciting and innovative new products coming to market in the next 12 months, we are really looking forward to showcasing BebéCare these at this year’s Kind + Technology Jugend.”

www.chicco.co.uk

Seat Up 012 48

nursery today

7KH 8QLTXH LQ ,QGRRU 6ROXWLRQ IURP %LUWK XQWLO <HDUV Come s eu and se 0.2 l1 at Hal 0 A-01 One product, easily adjusted in 4 modes: 1

Overnight Crib

for the sweetest dreams (0m â&#x20AC;&#x201C; 6m)

Recliner

with electronic toybar to relax (0m â&#x20AC;&#x201C; 6m)

Highchair for the first meals at the table! (6m â&#x20AC;&#x201C; 36m)

First Table Chair to play (6m â&#x20AC;&#x201C; 36m)

Height adjustable

Adjustable brackets

Accessories: Sold separately

Fitted sheets Chicco fitted sheets set for soft and stylish nights

For more information, please contact our Head Office on 020 8953 6627 or visit www.chicco.co.uk

B&KLFFRB1XUVHU\B7RGD\B%DE\B+XJB [ B$GB8SGDWHBY LQGG

Mattress

Meal Kit

to make your babyâ&#x20AC;&#x2122;s sleep even softer

Tray and seat cover for feeding

Facebook: /chiccocompanyuk

YouTube: /chicco

focus KIND UND JUGEND

Bon anniversaire

Hall 10.2, Stand: F020

TEAM TEX, one the european leaders in car seats, celebrates its 25th anniversary

Team Tex Group was founded in October 1994 by Mr Yves Nania, a pioneer in the world of child car seat safety who we sadly lost in 2018. Team Tex group has been manufac turing and selling car seats all over the world for 25 years. Designed and manufactured in France, their car seats make children’s car safety accessible to customers with all budgets. They are proud to be celebrating their 25th anniversary this year and thank their customers for their trust and loyalty. The Team Tex group is managed by the two sons of the founder, Franck and Christopher Nania who have brought new vitality and ideas and their own passion to take the business forward. Both Franck and Christopher are aware that they have a heavy responsibility to take over this International company. Family is at the heart of Team Tex and is the driving force for Franck and Christopher who make it a point of honour to work in a family spirit and to remain close and accessible to all employees. They have many exciting projects to bring something new to Team Tex, with more innovative car seats, new modern and attractive designs and licences and an expansion of the childcare range. The future holds many challenges but these are exciting and relished by the new management whose determination is to further develop a strong company with an attractive and aﬀordable proposition to all it’s customers. Models exist and more are being designed to enable Team Tex to bring Isoﬁx and iSize to the wider market and high-end car seats to specialist baby stores. The future is exciting and Team Tex are determined to build on the 25 year legacy of their founder Yves Nania.

Email: info@nania.com Web: www.groupteamtex.com

nursery today

Come s eu and se 0.2 l1 at Hal 0 A-01

o n e E c a a l r P t h l i a s c i B g y a Your Side. M t s o M e h T At Chicco we cherish the bond between parents and babies as something beautiful, which strengthens day by day, sharing and treasuring precious moments together.

NEW

As sleeptime experts, Chicco have produced a family of innovative products, designed to support both parents and babies. The New Chicco Next2Me Magic, Boppy and First Dreams have revolutionised the way of sleeping to never miss those magical moments and enjoy peaceful nights close to your baby.

The complete sleep time solution from Chicco

NEW

One hand slide opening system

Fitted sheets in new colours and designs for Next 2 Me Magic 3D mesh mattress included to improve air circulation

Double mode: fixed or rocking positions

For information on these products, contact us at orders.uk@artsana.com, or please call 0208 953 6627.

B&KLFFRB1XUVHU\B7RGD\B%DFNB&RYHUB [ B$GBY LQGG

A magical family of projectors for a relaxing nightâ&#x20AC;&#x2122;s sleep

11 height positions (can be tilted to help with reflux) Facebook: /chiccocompanyuk

YouTube: /chicco

The ideal support for bonding and feeding

focus KIND UND JUGEND

From little acorns

Rome with Roma

Time to branch out - all great oaks start as tiny acorns.

In 2019 Roma Prams are back! Showcasing their brand new products including Gemini, the new Double Stroller, and the new (never seen before!) glitzy Polly Dolls Pram Collection.

Acorn Business Consultancy has been Georgiana Lisk built on the foundation of a team of business consultants devoted to the development of small enterprises. You’ll be able to call on skills, techniques and experience harnessed over a collective of more than 56 years in business and management, of which 25 years was spent working with brands in the Nursery Industry. The team understand not all business needs are the same; their charging structure reflects this. Each quote is bespoke and fully determined by your specific business needs. They will deliver to your requirements and within your budget. Georgiana Lisk, Founder and Lead Consultant says: “I believe a successful business has great people at its heart, and you’ll have our best people helping your business grow. We are all about your business and we’re ready to roll up our sleeves and get stuck in, to help you make the most of every business opportunity.” Acorn Business Consultancy offer a broad range of services for you to cherry-pick to your needs. Get in touch; send them a message today to get started.

Roma Prams: Hall 4.1, stand: B055

Visitors will find a range of different Travel Systems, Strollers and Dolls Prams of all different shapes, sizes and compact folds. All of Roma Prams products are manufactured to an exceptional standard but also offer amazing value for money. Also don’t forget the much loved Amy Childs Collection - including the Vita², Moda, Capsule² and new Polly Dolls Pram. With a growing selection - Roma Prams are really a must visit during Kind + Jugend for everyone. Email: hello@romaprams.co.uk Web: www.romaprams.co.uk

Problem solved Their experienced consultants can help you answer the below questions, and more. They will discuss your needs and give you an honest, unbiased opinion about any issues, provide you with essential information to further your business, oﬀer solutions and work with you to resolve the issue. Is it the right time to expand your business? Are your roots strong enough to support growth? Do you have funds to invest in growth activities? Good revenue growth, but no profit? Do you need to streamline your operations and costs? Are you focussing on activities that don’t generate enough profit? Can’t see the wood for the trees? A wealth of financial information, but is it all helpful? What more do you need to know to grow your business?

Office: +44(0)203 070 3868 Mobile: +44 (0)7842 507520 enquiries@acornbusinessconsultancy.co.uk www.acornbusinessconsultancy.co.uk

nursery today

Love in a tiny world Tiny Love (Dorel): Hall 4.1, Stand: C029-C031

Tiny Love has had an incredible year introducing new collections, TV adverts and much more.

& White Magical Some of the new collections for 2019 have included the much-loved Black Bath Toys the and bodies, na concerti Tales collection, Tiny Rolling Toys with their fun er. Organis Toys Bath and Cups Splash Spiral s, Squirter collection featuring the XL Entertainer. Mobile Time Tummy new the be will year this K&J for t highligh key Their replicates the Inspired by babies’ fascination with mobiles, this engaging, interactive toy ent. Then, developm time tummy healthy and experience while extending their essential baby gives that mobile o on-the-g g, travellin a into turns it over, ipped ﬂ when the toy is endless fun and delight. Web: www.tinylove.com

(PSÃ¹HULQJ 3DUHQWV UPHILL

SUPPORT

CYBEX-ONLINE.COM/E-PRIAM Contact EMEA-UKContact@columbustp.com or your local Sales Representative for more information.

focus KIND UND JUGEND

Bottom line TotsBots: Hall 4.1, Stand: B040

Feeling Konfident Konfidence: Hall 4.1, Stand: C044

Visitors to Konfidence’s stand will get an exclusive preview of the British brand’s innovative new range of eco-friendly baby and children’s swimwear.

The new ECOFLEX collection includes new swim nappy designs and pool and beach warming wetsuits for children aged from three months to sven years. Also taking centre stage will be Konfidence’s multi-award-winning flagship product, The Original Konfidence Jacket, and in preparation for an Olympic year in 2020 the team will be showing the Jacket in all-new Union Jack and Stars & Stripes designs. Konfidence’s recently launched ‘Sea Friends’ baby swimwear range will also be on display. Email: sales@konfidence.com Web: www.konfidence.co.uk

TotsBots Reusable Nappies return to Kind + Jugend this year to preview the latest print range and to celebrate some fantastic news; they recently became the first nappy company in the world to completely switch their waterproof fabrics over to recycled PET made from recycled plastic bottles.

Always leading the way in reusable nappy design, the new fabric is Oeko-Tex certiﬁed and delivers the same outstanding performance. As the tide turns on reducing plastic waste, this is a great time to oﬀer your customers the most eco-friendly reusable nappy on the market, encouraging them to reduce reuse and recycle, one nappy change at a time! Tel: +44 (0) 141 7746437 Email: hello@totosbots.com Web: www.totsbots.com

Ready to showcase Joie: Hall CC-Ost, Stand: CC0-0

On top of another very successful year, Joie will be returning to this year’s Kind + Jugend to unveil a number of great new products.

Joie’s new showcase of collections will include wheeled goods, car seats and indoor items that build on the success of their multi award-winning product line. Visitors to the stand will get to preview the new lines including three brand new car seats i-Venture, i-Quest signature and Joie’s ﬁrst ever Swedish Plus Test approved seat, SpinSafe. This is the toughest crash test in the world and the only one to measure neck loads! All of the new products encompass style, innovation and the highest standards of safety, whilst retaining practicality and value for money, as you would expect from Joie. Be one of the ﬁrst to see the new lines – visit Joie at stand CCO-0 in hall CC-Ost.

Tel: +44 (0) 1889 808 900 Email: uksales@joiebaby.com

Slick at Babymoov Babymoov: Hall 11.2, Stand: G028-H039

Game-changing new Babymoov products launching at K&J this October will include ‘Slick’ the progressive all-in-one newborn recliner and high chair - for use from birth and adaptable right up to three years. eco-friendly version yet, made from The bestselling sleep aid, Cosydream will launch in their most addition to their natural, anti-allergy and anti-bacterial ﬁbres derived from bamboo. Another ‘Dreamy’. Dreamy is named trainer sleep t nightligh ov babymo the is category market- leading sleep by two colours wake to when designed to ‘train’ baby and toddler to recognize when to sleep and t. projected from the travel-friendly, rechargable nightligh t in the infant feeding Babymoov will also expand on its position as a leading innovator and specialis fruits and eat to category with a new tool that encourages young babies and children to want Und Jugend Kind at le Badabul and/or ov vegetables! To secure your appointment with Babymo contact Simon Winskill. Email: swinskill@babymoov.com Web: www.babymoov.com

nursery today

Kind & Jugend

HERE WE COME! Book your appointmnet now to see all our latest and greatest products in toy, gear and more!

SEPTEMBER 19 - 22 Kind & Jugend | Cologne, Germany Hall 10.1, Stand C030/D039 ukoffice@skiphop.com | 01582 434250 | @skiphop.uk

feature CLOSE

Hall 11.2, Stand: G48

Up Close and personal Nursery Today caught up with Close and the team behind the much loved Caboo and Pop-in brands.

t’s been another busy year for team Close with lots of exciting projects in development, they continue to break new ground and stand out for all the right reasons. We find out what to expect from the growing nursery brand in 2020 and beyond. Thanks to the media spotlight there has been an increasing demand for products that help parents reduce their environmental impact and particularly their single use plastic consumption. Close has been offering parents an array of reusable choices for more than a decade. This year though the consumer shift being hailed as the ‘Attenborough’ effect has helped them achieve record growth. They have further cemented their eco brand credentials in 2019 with the launch of their Endangered Animal collections and 1% for the Planet membership which support some amazing not for profits effecting change and preserving the environment around the globe. Hester MacAnara Business Development Director says, “Today’s parents are increasingly environmentally aware, the media spotlight has been shining brightly on the impact of certain single use baby products and this has driven both retailers and parents to consider more sustainable lower impact alternatives which is fantastic news. We have been pioneering sustainable design within the nursery sector for nearly 12 years and shall continue to be at the forefront of this wave of change. We are expanding our range in 2020 to meet increased demand and will be leading the way in sustainable materials.” 2019 also sees the appointment of Commonwealth gold medallist and world swimming champion Karen Pickering as the brand ambassador for their awardwinning Pop-in Swim collection. Hester MacAnara, says: “We are so thrilled to have Karen on board, she has a wealth of experience to bring from every perspective; a professional swimmer at the highest level, an early years swim teacher, swim school owner and last but not least a busy working mum. We are delighted she has chosen to partner with us and will be a great asset for the brand. We have big plans for 2019 and beyond and we are sure with Karen on board we can build on our many successes and achieve our ambitions within early years swim!“ It is perhaps within the Caboo brand that the newest developments are taking place, as this year at Cologne Close will be launching a new range of specialist fourth trimester products. Over the past 12 years Close has become a trusted authority within the global newborn carrying market, so their newest additions seem like a very natural extension for the brand. Hester says: “The benefits of skin to skin and early 56

nursery today

We are exp an d in g ou “ r r an ge in

202 in crea se d de m an0d toan meet b e le ad in g t h e w a yd w ill susta in ab le m ateria ls in . Heste r MacAnara

”

contact are internationally recognised and our unisex Caboo hygge bonding shirt provides parents with a discreet, comfortable way to bond with baby from day one in hospital or around the home. The considered design pushes the boundaries of knitted construction to provide a soft seamless cocoon for baby and wearer with support and breathability knitted in exactly where needed, thus ensuring the optimum position and environment for little one. The t-shirt can be used from day one up to approximately 3 months or 6.8 kgs. “Our wrap design shares the same clever front panel but is designed specifically for the acute market where it can be used for seated skin to skin with low dependency pre-term babies. Its wrap design means even caregivers whose mobility is compromised post birth can still use it and receive all the benefits of skin to skin contact with their tiny newborn. The wrap style design also offers more flexible sizing too, meaning it can go easily between parents.” The advent of Caboo fly will see Close launch their first evolution carrier, which can go from tiny new-born to toddler without an insert or multiple adjustor panels thanks to its unique design and construction. Its clever adaptive leg gusset provides the right support at every age, stage and position plus the fly knit construction allows us to seamlessly Integrate breathable panels and custom stretch and support exactly where it is needed. “With the number of working mums choosing to pump on the increase we wanted to embrace a flexible solution that allows easy discreet transition between both feeding and pumping in one Bra and thus the Caboo Flexi M nurse and pump bra was born!” Said Hester. “We are hugely excited about what 2020 will bring, with both Caboo and Pop-in opening up to new markets and the launch of our full 4th trimester range we have much to celebrate at Cologne, so pop by stand G48 Hall 11.2 for a coffee and we’ll walk you through the full range!” Tel: +44 (0) 1992 55045 Web: www.closeparent.com

COME SEE US | HALL 11.3 | E060 â&#x20AC;&#x201C; G069 | GRACOBABY.EU

Y X MADE OZ FOR YOU

focus KIND UND JUGEND

Bridging the gap BabyHub: Hall 4.1, Stand: C043

BabyHub will be showing off their new and unique bedside crib.

With a patented extra safe feature - padded side folds down on to parent bed to create a firm but comfortable “bridge” meaning no dangerous gap between parent bed and baby bed. Rainforest Alliance certified and FSC New Zealand pine with water-based white finish. Coir thick mattress with antibacterial cover woven with the healing herb Sarcandra Glabra. Fully adjustable height. Easy to assemble and lightweight with carry bag. Reuse as child’s bench seat. Winner of Paris DNA design award. And the new improved SleepSpace travel cot! Tel: +44 (0) 77 97719542 Email: catherine@babyhubshop.com Web: www.babyhubshop.com

Express yourself Elvis: Hall 11.2, Stand: D020

Bébélephant’s reputation as the UK’s distributor of innovative nursery products was further enhanced with them securing Elvie as a supplier of their best selling femtech range.

Elvie saw their long awaited second product, Elvie Pump, launch at London Fashion Week in September 2018. Elvie Pump is a complete departure from existing breast pump technology, sitting discreetly inside a woman’s bra and allowing her to express milk silently without being connected to any wires or tubes. The silent, wearable breast pump connects to a free app, which can be used to control the pump and monitor milk volume from the user’s smartphone, so that they can pump anytime, anywhere. Tel: +44 (0) 20 8202 1467 Email: info@bebelephant.com Web: www.Bebelephant.com

Gold standard CuddleCo: Hall 4.1, Stand: A044

Pop over to CuddleCo where they have two exclusive brand/product launches to showcase to you all.

The team has been working tirelessly over the last 12 months in conjunction with Mother & Baby to bring you the new “Mother & Baby” - Gold Collection. A beautiful range of product for the nursery and mum including nursing pillows, cot and cot bed mattress’ and some select nursery gifting. Their busy year hasn’t stopped there though, they have also been working hard at launching their new nursery furniture range with a twist! Web: www.cuddleco.co.uk

A full showcase Infantino: Hall 11.2, Stand: H041

Infantino, the global brand committed to designing smartly designed products for happy parenting, is thrilled to be returning to Kind + Jugend this year.

team behind truly Thanks to the brand’s unrivalled expertise in baby carriers and a design g a one stop becomin Europe, in ty populari huge gained has o Infantin , innovative products shop that parents can rely on. which At this year’s show, Infantino look forward to unveiling the In Season Carrier, with 5 designed ully thoughtf been has and positions carrying 4 ergonomically supports integrated layers to allow families to carry throughout the whole year. activity Created by play experts, Infantino will also be showcasing it latest toys and mechanism, fold’ and ‘twist patented brand’s the featuring centres, including new play gyms instant. an in gyms play their collapse to parents allowing of night Finally, Infantino look forward to showing its multi award winning line and the France in sellers top are which of all rs, lights, cot mobiles and soothing projecto 2-in-1 Fox ved much-lo the for colour new a of arrival the see will show UK. This year’s Night Light Projector. Email: jerome@infantino.com Web: www.infantino.com

nursery today

The International Hip Dysplasia Institute acknowledges this baby carrier as a hip healthy product.

Keep them close Introducing You can’t hold your baby all the time. Even though you may want to. CUDL™ makes it easy to keep baby close and secure, all while keeping your hands free. It’s comfortable and customisable with mesh fabric, padded shoulder straps and waist belt and the magnetic buckles ensure an easy and secure attachment. Keep baby facing in and snuggled up starting with an integrated infant booster for newborns, which then easily unzips as your child grows. As baby wants to explore the world, have them face out (up to 18 months) or switch to backpack mode (up to 36 months) for growing toddlers. Find out more at nuna.eu

focus KIND UND JUGEND

Evolu-tional Kids Furniture Childhome: Hall 10.2, Stand: D008

The Evolu 2 and Evolu ONE.80° are two popular and innovative high chairs which already have won multiple international awards.

The Evolu collection has been praised by professional juries for the adjustable height, beautiful design and the swivel function of the Evolu ONE.80°. With these innovative techniques and beautiful design in mind, Childhome expanded the Evolu collection with three totally new designs that go beyond the dining table. With the new Evolux-line by Childhome you can enjoy the beautiful and ergonomic design in your entire house. With these new products Childhome will oﬀer a safer, more comfortable environment for parents and babies, making daily life easier. By designing and creating new innovative products, Childhome has become a frontrunner in the baby and kids furniture industry. Web: www.childhome.com

Sprinkled with delight Bold Changes, Big BabyBjörn: Hall 11.2, Stand: G020 Differences The new autumn collection from l 11.3,

Graco: Hal Stand: E060 – G069

BabyBjörn, Soft Sprinkles, is delicately dusted with delightful dots.

The collection features a playful print and soft colours that have been carefully selected to appeal to style-conscious parents and blend effortlessly into modern homes. The little stars of the collection, the Unenge-Cronie triplets, are the first to try out our Sprinkles products. The Soft Sprinkles collection consists of Baby Carrier One and Bouncer Bliss. Baby Carrier One is a soft and ergonomic babywearing choice that makes it easy for parents to give their baby the important closeness that strengthens the parent-child bond from day one. The flexible fabric allows the babywearer to both see and feel that they’re carrying their newborn in a natural position, with the baby’s back in a C curve. A parent needs no assistance to easily and safely switch between carrying their baby facing in, facing out or on their back, once the child is ready. The full adjustability of the baby carrier’s size, seat area and head support means that it can be adapted as the newborn baby grows and their needs change. It’s also a useful feature when the baby carrier has two or more regular users. Bouncer Bliss is a cosy place for a baby to play or rest close by, while mum or dad takes a shower or prepares a meal. The fabrics are specifically developed for young babies, and their newest and softest material, 3D jersey, feels as snuggly as the comfiest T-shirt and extra gentle against a baby’s delicate skin. The bouncer rocks gently when the baby kicks their legs or waves their arms. All materials in both products meet the criteria for OEKO-TEX Standard 100, Class 1 for baby products. This means that they are kind to a young baby’s skin and safe to taste. Email: info@babybjorn.com Web: www.babybjorn.com

nursery today

At Graco everyone is really excited about this year’s K&J and their showcase range.

2020 is going to be big for Graco – never before have they created such a dramatic transformation through pure colour and design. More than ever before – 90% of the range updated, with they are only new products and new fashions! Not co Gra from bringing what you would expect ity through its trustworthy and great qual g binin com also now are baby gear, but them with the most advanced fashion statements. Bold and brave, whilst keeping true to its brand and roots with a palette of core colours. Graco always develop products with the consumer in mind and next year’s new product launches are no diﬀerent. been Ground up development which has point and that h touc y ever at oved impr reﬁned and petitive market. com a proves Graco is at the forefront of Graco is back! Email: uksales@allisonbaby.co.uk Web: www.gracobaby.eu

interview TOUKER SULEYMAN

Dragon fires up the Baby Industry

Hall 11.2 Stand: A008

Touker Suleyman speaks to Nursery Today’s editor Penny Franks about his invested interest in innovative baby brands. Since joining the Den in 2015, do you have a memorable moment?

I think it is probably my ﬁrst day arriving, I was rather nervous and excited to be starting something new and alien to me. In a short period of time, Peter and Deborah made me feel at home. In hindsight my experience of life and business certainly gave me great conﬁdence in myself and being in the Den only expanded my vision of various industries and business as a whole.

When you saw your ﬁrst nursery product being pitched on the show, what were your initial thoughts? The baby industry is less aﬀected by wider economic conditions as most parents will always look to spend their money and time on their children. Businesses in this industry, therefore, have great longevity.

What secured your decision to invest in the brands that you are now involved with?

I often see brands in the ﬁrst start-up phase and need to be able to bring them to life into a real business. It is key that the entrepreneurs are motivated for a business to grow successfully. Without motivation and dedication, you can have a great business idea, but you won’t see me invest.

will be exh ibitin g “wiWeth five brand

s th is yea r: M atc hst ick M onkey, bab ocush, Brizi , Co si Ca re and Pottia gog o. We will be sho wing cu rrent and new pro ducts in Ha ll 11. 2, Stand : A0 08 .

You have also made investments into brands who are nursery focused that didn’t appear on Dragons’ Den, what has driven your decision to invest with regard to these?

One of the many great things about being on Dragons’ Den, is that you do not only receive oﬀers and opportunities while in the Den, but outside as well. Outside I can pick and choose, as I’m the main conductor, and we can choose companies more freely in which we would like to invest in.

With such a large portfolio, do you find it difficult to resist being hands on with new projects and offer your knowledge with regard to mentoring new start-ups? I am hands on and passionate about all my investments. Every business I invest in has time with me personally. However, on a day to day, all brands under my roof also work with my fabulous experienced team who lead the way in overcoming new challenges and progressing our businesses forward at a fast pace.

What is the main criteria you look for when deciding to invest in products/ brands in the nursery category?

Good management and a strong USP. These are the key factors for me.

Having started your own business aged 18 this must give you a great insight into the particular challenges faced by young people who are looking to set up their own business. What would be your advice to this new generation of entrepreneurs?

”

Believe in yourself, believe in your idea and if investment is needed initially try to raise money through friends and family so you don’t give too much away too soon.

While on the subject of the younger generation, do you feel there is anything that we could learn from them (for example Millennials and Gen Z)?

They are much more tech savvy than the generations before them, businesses should take notice of what they expect from the products and brands they choose to invest in to secure longevity. As a generation, they have created a demand for a healthy lifestyle including what they eat, exercise and their surroundings. Gen Z are inﬂuenced by their online interaction including inﬂuencers, as a result, brands now consider digital engagement as part of everyday life.

As a father yourself, is there a nursery product that you wish had been around when raising your own daughters?

Honestly, it’s the babocush comfort cushion, it provides relief from colic and reﬂux. When my girls were little I really needed one! It really does provide a solution to unsettled babies, giving parents respite and ultimately peace of mind.

We’re looking forward to seeing you at K+J where a number of the brands you have invested in will feature. Will these all be on display together on one stand at the show and if not, where can visitors ﬁnd them? We will be exhibiting with ﬁve brands this year: Matchstick Monkey, babocush, Brizi, Cosi Care and Pottiagogo. We will be showing current and new products in hall 11.2, A008.

Will you be attending the show this year giving your support to these nursery brands? Yes and I am looking forward to meeting visitors to our stands and introducing them to the key team in each brand.

Finally, after a long day in the halls at K&J, what will be your perfect way to relax?

Sit down with my team, recap on the day and if I have a few moments to myself, catch up with the family and Netﬂix. nursery today

feature BabyStyle

Adapt and grow with BabyStyle Established in Leicestershire in 1999 and still family owned, BabyStyle has now grown to being a key figure within the nursery industry setting the trends with a real eye for innovation. Here we find out more.

t’s been a testing time for businesses such as BabyStyle in what is a very apparent changing landscape, both from a retail and consumer perspective. Not only have we seen store closures nationwide from nationals such as Mothercare, but it’s a trend that has unfortunately carried over to independent retailers too.

The consumer

In addition, more recent reports of a shrinking market indicate a 10% drop in the birth rate across the United Kingdom since 2012 (approx. 650,000 births a year); consumers are expecting later into their 30s and whilst the spending element remains, there is a heightened expectation for efficiency, better product offerings and real point of difference - whilst we may have seen a desire for customisation in recent years, there appears to be a stronger drive for value added propositions.

How BabyStyle has adapted

Adapting to change and uncertainty is difficult for any organisation, but BabyStyle’s professionalism, commitment and integrity is one that really stands out. Here’s a quick five reasons as to why they’re different: • Exporting is Great, but winning at home is even sweeter! Whilst developing presence in other markets (now distributing to over 35 countries) is a key goal for the business, focus on the UK & Ireland remains central. • Be humble, return the favour. The company has always maintained a policy of supporting those who have supported them and unlike others, they do not sell new products directly to the consumer. 62

nursery today

In addition, ‘exclusive to independents’ product selections such as the new Oyster3 in noir or the egg® in Just Black provide a real competitive advantage. • Protect your bets. BabyStyle have worked hard to protect their brands in the face of mass promotional activity during key calendar events and other competitive retail inﬂuences. • Innovation doesn’t just mean product. Be creative! The recent introduction of bundle deals has meant retailers are not only able to beneﬁt from a larger sale, but most importantly maintain great product margin! BabyStyle have invested in POS to support. • A bright future for a growing family. Growing the team with new additions across the business, the company are setting their

sights on a new 50,000 sq. ft warehouse, oﬃce and showroom. On target for early 2021, the sizeable investment will make for a more eﬃcient operation to keep up with future demand and to service the industry.

Prestige

• Following the successful launch of the 13-piece Nimbus packages, BabyStyle have introduced ‘Sage’ to the mix, a subtle dusty green.

New Products & Cologne

Looking ahead to a highly anticipated Cologne 2019, BabyStyle have some exciting new products on the horizon across all brands. Here’s an overview of what’s new along with what you can expect to see at Cologne later this month:

• Working hard to rectify the issue and documenting their journey on babystyle.co.uk, they will be launching the new Oyster Capsule system at the end of 2019; needless to say, this new infant car seat will be an i-Size system and passed at speeds that exceed the ADAC test standards that Which? had tested to during their original test. They will also be available in all Oyster3 colours, later on in the year.

Adapting to change and “ uncertainty

is difﬁcult for any organisation, but BabyStyle’s professiona lism, commitment and integrity is one that really stands out.

only once it was demonstrated could the consumer really understand what it was all about. • Now BabyStyle are embarking on a new expedition as they look to launch the Hybrid Edge 2, available early September 2019. The mechanics of the stroller haven’t changed and the DNA is generally the same but BabyStyle have simpliﬁed the proposition by primarily designing the Hybrid 2 as a single stroller that can be adapted into a tandem, a message today’s consumer is more familiar with. This strategic repositioning along with three vibrant colours (Mist, Slate and Lagoon), all on modish black chassis sets Hybrid 2 up to turn heads this Autumn.

”

egg Oyster

• Oyster3 – Available now, the black on black Noir is an Independent Retailer Exclusive. Noir will be joined at K&J by three additional colours including Honeycomb black, Honeycomb Blue and a beautiful Grey Check houndstooth • Oyster Atom2 – Larger wheels, improved fabrics and an all-round more practical stroller, with the same cabin fold appeal makes Atom2 the perfect travel stroller The recent carapace recall dealt a considerable blow to BabyStyle not only financially, but morally too. For a product that had passed all the necessary legal requirements, the criticism levelled towards the brand after an unofficial test by Which? was disheartening, especially given the lack of opportunity to respond. One thing though that is unique about BabyStyle is their resilience and desire to improve in the face of adversity. Incurring huge financial expense to initially find a swift and workable solution, the company has, to this end, replaced all purchased Carapace car seats and bases exchanging them for Maxi-Cosi models, free of charge.

• Making an appearance at Cologne, there will be a range of new i-Size infant car seats to match egg®; these will initially be launching in special edition colours including Anthracite, Just Black, Camo Sand and Camo Grey, with a view to introduce more later down the line. All egg car seats have been tested to the ADAC standard. • K&J will also be a ﬁrst opportunity to see some new egg® colours looking to make an entrance Spring 2020. These include Grey twill, Taupe, Pearl white and the return of the Jurassic fabric with a Jurassic Grey. • There’s also news on the grapevine of a second edition egg stroller which is likely to see evolutionary modiﬁcations to the stunning luxury stroller, unveiling at Harrogate 2020.

Hybrid

The original Hybrid by BabyStyle was an exceptional ‘3 x 3-in-1’ system in that it was a pram, pushchair and travel system available in three diﬀerent modes (City, Edge and Tandem). It was revolutionary and some may say ahead of its time; it even won several industry awards including Mother & Baby Gold in 2018 for Best Pushchair! As with every new launch though, there are always challenges along the way and whilst Hybrid may have been the Tesla of the nursery industry, it was

Email: info@babystyle.co.uk

Charnwood

Nursery Furniture has always been an integral part of the business at BabyStyle - from everyone pitching in to unload containers of sets to dressing displays in-store. The Charnwood collection is ever evolving with a new brand campaign planned for 2020, and a new set on the horizon. It has been a challenging year for BabyStyle, and whilst some would say it comes with the territory, the manner in which they have handled the criticism, ﬁnancial hit and have pulled through is true to ‘the BabyStyle way’. Innovation remains a strong focus for the business and whether you’re a retailer, distributor or competitor, the new products are deﬁnitely something to get excited about.

Web: www.babystyle.co.uk

focus KIND UND JUGEND

Not to be missed

Maxi-Cosi (Dorel): Hall 4.1, Stand: C029-C031

2019 has been an incredible year for launches for Maxi-Cosi but it is only the beginning.

Their hero products for K&J this year include Mica, the new i-Size rotative complete with extended rear-facing travel from birth through to four years, and Marble, their first lie-flat infant carrier with a reclining mechanism for the ideal lying position for babies. Plus, they will be showcasing more newness with both Beryl, their ved second first birth to seven years car seat, and Pearl Pro², an update to the much-lo stage car seat with ultimate comfort. Visitors will also be able to view their hugely exciting revolutionary product launching so you won’t want to miss visiting the stand. Web: www.maxi-cosi.co.uk

Roadside assistance Cosatto: Hall 4.1, Stand: A060

Cosatto launches RAC by Cosatto Range in Koln.

For 120 years, the RAC have championed road safety. Now together with Cosatto, they’ve developed a pioneering car seat packed with the latest safety innovations. With first-class comfort features and an easy-access rotation, discover the ultimate roadside assistance for little ones. Be the first to see the new collection available in four new designs along with Cosatto’s new offering of fun but functional strollers, highchairs and travel systems both parents and babies will love. Web: www.cosatto.com

All in the fold Hall 4.1, Stand: B058-C059

Micralite provides high performance products that encourage family adventures every single day. It’s a philosophy that lives in the heart of everything the company creates. Micralite designs products with features that make parenting that little bit easier whatever your lifestyle. Whether you are in the city, outdoors or travelling, your kids can go anywhere in unrivalled comfort. The new ProFold is the brand’s most compact and lightest product to date, with super intuitive one-handed fold. Email: georgina@micralite.com

nursery today

Here, there and everywhere! Itsy: Hall 4.1, Stand: C043b

Itsy are proudly exhibiting their award winning range of feeding products for here, there and everywhere this September at Kind und Jugend 2019. All of Itsy’s products are innovative and promote healthy, hassle-free feeding on the go – wherever the day takes you! Alongside the world’s ﬁrst baby food blender and patented 3-in-1 drinking adapter there are ﬁrst looks at new products available from Autumn 2019; smart products that do exactly what you need, nothing more, nothing less. Tel: +44 (0) 7398 155 488 Email: chrisg@myitsy.com Web: www.myitsy.com

Capsule collection East Coast Nursery: Hall 4.1, Stand: B43

This year, East Coast Nursery will be showcasing their new Nebraska furniture. cots

It’s a ‘capsule collection’ of matching pieces, with three styles of and beds, plus a dresser and wardrobe. Each piece has a classic sleigh curved shape, but with a modern edge to make it feel lighter, like open shelves and cut-out end panels. The Nebraska collection is available in white or grey. East Coast Nursery are looking to expand their business globally, and look forward to meeting established and new customers at the show. Tel: +44 (0) 1692 408802 Web: www.eastcoastnursery.co.uk

NEW

The Classic Pram and Pushchair. Reinvented.

The Which? Best Buy pram and pushchair just got even better. Giggle 3 and Giggle Quad bring gold-winning features, enhanced performance, smooth handling and premium detailing. In nippy 3 wheel or supreme 4 wheel versions. Order now. Ring 01204 863 178.

Fika Forest

Charcoal Mister Fox

Hare Wood

Into the Wild

Spot the Birdie

feature BORRN

Hall 4.1, Stand: B053a

Tiny changes, big effects BORRN means “double born” — The moment a child is born, a parent is also born. Parenting is a challenging but joyful mission — and BORRN is devoted to delivering the best support along your journey, caring for both you and your child.

Why BORRN feeding bottle?

Silicone has been proven to be an ideal material especially for medical and hygiene applications. And it’s been generally selected to be manufactured as the teat component in many baby feeding bottles. One decade ago, the problem of Bi-sphenol A chemical (BPA) released from plastic resin (i.e. Polycarbonate) has caused many experts and parents to pay more attention in checking whether materials employed by various baby products will release BPA. In BORRN’s belief, the best baby feeding bottle should be the one which ensures only silicone is exposed to the content (whatever breast milk, formula or merely water). However on the market, there are similar oﬀerings from other brands but the structure of those silicone feeding bottles still have some area (usually the threaded ring) with plastic material, which means the breast milk or formula content stored inside those bottles still have exposure to plastic (NOT 100% silicone!). It’s something the team at BORRN could not accept! And that’s why BORRN feeding bottle has been created.

Unique design

BORRN feeding bottle has been designed for both child and parent. For the child, they have utilised materials and techniques that ensure it is one of the most hygienic products on the market. Through sophisticated industrial design and advanced manufacturing technology, BORRN makes a tiny change but it’s a big eﬀect. When parent use their bottle, they know 100% silicone is in touch with the content stored inside, truly no plastic anymore. It’s because all plastic parts or areas are fully encapsulated with silicone by utilising a twin-shot injection moulding technology. For the parent, they have moved away from a child-like aesthetic and took cues from homeware and furniture design. This enabled them to create a truly unique look-and-feel which is intentionally more sophisticated than other baby products. The design language, the oval-to-circular shape, has also been driven by an ergonomic functionality; providing an area for grip. This non-circular base also prevents the bottle rolling. Silicone can withstand extreme temperatures, meaning that these bottles can be sterilised repeatedly with little or no wear. The bottle wall has intentionally been made thicker than is standard, further promoting the longevity.

“ Throu gh soph istic ated

industria l design and advanced manufac turin g tech nolo gy, BOR RN makes a tiny chan ge but it’s a big effec t. ”

When developing the BORRN bottles range, it was important for BORRN that they create products which would help dismantle gender stereotypes, or at least; not play along with the dated idea that ‘blue is for boys and pink is for girls’. To achieve this, they applied a process of elimination. By removing hues used by other brands, colours known to make babies cry and ones relating to gender stereotypes – they were able to naturally land upon the most suitable colours. Together with other features, BORRN aims to create the best baby feeding bottle. The “breast-like teat” mimics the breastfeeding experience and this allows easy transition from breast feeding to bottle feeding. Their “DuoValve system” anti-colic design makes sure a pressure balance can be maintained to reduce baby’s discomfort and colic problem. The “3-piece design” simpliﬁed structure of a BORRN bottle as well as the “ultra-wide bottleneck” makes cleaning an easy job for busy parent. Designed and manufactured in the U.K., BORRN is devoted to delivering the best support in bottle feeding your baby safely and conveniently. BORRN Feeding Bottles won the Red Dot Award 2019 and the Gold prize in European Product Design Award™.

Web: www.borrn.com

nursery today

introducing

ewanâ&#x20AC;&#x2122;s new IoT teammate

E8 F @ $K

C B@;J =L IE @

I< KL

<M FC L

HALL 4.1 STAND A043

HALL 10.2 BOOTH D008

;@J:FM<I FLI E<N

(92/8;

989P =LIE@KLI<

NNN%:?@C;?FD<%:FD

focus KIND UND JUGEND

Global baby brands

Cybex/gb/CBX: Hall 11.3, Stand: A010-B049

This year Cybex, gb and CBX, will be launching a range of new products providing customers with an exclus ive first-look of its 2020 collections. With

superior safety, smart technology and innovation at the forefront of the business, the brands will be revealing its new pushchairs and car seats alongside the latest capsule colours and fabrics. Web

Products that get parents’ approval

: www.cybex-online.com/en-gb

Clippasafe: Hall 10.2, Stand: D051

Clippasafe will be showcasing some of their new-improved products, including the Stroller Organiser, updated Soother Savers and new design Night Lights.

Clippasafe are known for their innovation, regularly updating popular lines and introducing new lines that suit parents’ needs and protect babies and children. Safety is their top priority and they are committed to providing families with high quality items that can be used in and outside of the home. Keep an eye out for Clippasafe’s newly refreshed website which will feature an all new area of product reviews provided by parents. Managing Director Roger Cheetham says “Our ‘Tried and Tested by Real Parents’ campaign is a real chance for us to showcase the products that parents love and get valuable feedback from the people who matter. Watch this space!” Tel: +44 (0) 115 921 899 Web: www.clippasafe.co.uk

Stick & Stay tableware Done by Deer: Hall 10.1, Stand: F008

Done by Deer silicone tableware shaped as Deer friends makes eating fun – and practical. The compartment plates and bowl will Stick & Stay on smooth surfaces with natural suction preventing little eaters from tipping or throwing them. The easy grip mug gives little ones a steady grip when practicing drinking. The waterproof pocket bib is easily wiped clean or put in the dishwasher – its ﬂexibility and softness make it comfortable to wear. The tableware range is made of 100% food grade silicone which is suitable for microwave, oven, freezer and dishwasher – it’s both practical and durable. Email: gwen@donebydeer.com Web: www.donebydeer.com

nursery today

Forecasting fabrics Bebecar: Hall 10.2, Stand: E008

Bebecar will be showcasing their fabrics range for 2020!

Last year at Kind + Jugend, a video taken on the Bebecar stand went viral, attracting over three million views on Facebook for one of their retailers. “While we can’t promise that reaction again, we can assure you that there will be something special to see on the stand this year,” says Kevin Golding, Commercial Director of Bebecar UK. Cologne is the venue where the next year’s fabrics are previewed, so it’s an exciting show for Bebecar, seeing the reactions from their customers, which help to ﬁnalise the range and forecast orders for the coming year. Tel: +44 (0) 1692 408801 Web: www.bebecar.co.uk

focus KIND UND JUGEND

The year of Quinny Quinny (Dorel): Hall 4.1, Stand: C029-C031

Love to Shnuggle

2020 is the year of Quinny. At K&J this year they will launch their brand new NXTGEN collection.

Shnuggle are excited to be returning to K&J with their biggest show to date. Love for the Shnuggle brand continues to grow with key celebrity and influencer activity strengthening its fan base.

Shnuggle: Hall 4.1, Stand: B041a

the ultraThe NXTGEN pushchair collection consists of three new pushchairs – Quinny ble fashiona the and VNC Quinny ble compact Quinny LDN, the comforta er – cities Vancouv and Paris , London to refer names ir pushcha the PAR. Travel-themed, are. that are as lively, modern and versatile as today’s new parents the Each pushchair has its own distinctive features, but they’re all ideal for roaming mums of on generati new the of lifestyle fabulous the match to city and beyond, perfect and dads. Web: www.quinny.com

Moby movement Hall 4.1, Stand: C001

Join MOBY at Kind + Jugend for the highly anticipated launch of the brand new MOBY Move.

The MOBY Move is one of the most feature-rich, competitively priced carriers on the market. The latest addition to the well-loved and trusted MOBY line of baby wraps, slings and carriers, the MOVE is suitable from birth without an insert and is approved as hip healthy. Made with lightweight, BREATHABLE mesh, this EASY-to-use, ergonomic carrier sits slim to the body, minimising bulk and adding a touch of style to your day! Visit MOBY and meet the new MOBY Move as well as our upcoming seasonal styles at Kind & Jugend Hall 4.1 | Stand C001 MOBY is distributed in the UK and Ireland by Clever Clogs. Web: www.cleverclogstrading.co.uk

nursery today

This year, the team will be welcoming Shnuggle representatives from over 35 countries, showcasing two of their recent innovative launches, plus exciting new product developments, alongside the well-known Shnuggle favourites. One of these innovative launches will be the Shnuggle Moonlight. Lighting up every step, the brand-new sleep friendly portable nightlight has dual Parent and Child modes to provide a comforting light from those newborn night feeds to a soothing bedside light for a child as they grow. Portable and lightweight, Moonlight features a handy strap to easily carry around the home, a clever temperature sensing dock to help ensure the ideal room temperature and a sleep friendly soft glow, with low blue light levels to help promote a more restful sleep. In Parent Mode, Moonlight offers a choice of three perfectly soft, baby-safe brightness glows to feed, comfort and change baby through the night, anywhere in the home. And as baby grows, switch to Child Mode and Moonlight becomes the perfect night-time companion. A soothing bedside light to help promote sleep and a comforting light during little one’s late night bathroom trips. A little nudge will activate Moonlight at the lowest brightness setting when needed, then simply select from three brightness levels to find the perfect light, creating a calming environment. The clever room temperature sensing dock ensures the nursery is kept at a safe temperature. Also being showcased at K&J is the Shnuggle Air which launched earlier this year and continues to go from strength to strength both in the UK and across the rest of Europe and Asia/ Australasia. The only bedside crib-to-cot from birth to beyond, the Shnuggle Air combines all the key features of baby’s first bed to provide a safe, close and cosy sleep space from birth, but is uniquely designed to grow with baby; converting to a stylish cot and extending the safety and comfort for toddlers up to approximately two years of age. Email: kirk@shnuggle.co.uk Web: www.shnuggle.com

One Giant Sleep for Babykind.

ZZ Z

V LW X 9LV . - DW OO E +D G % Q D W 6

! " ! ! ! # ! $ %! &

www.rockitrocker.com

R \ W DV URP H I HU : ( RUG XU 1 LWH R H V G WUD

ZMWMX [[[ WSGOSRW GS YO

focus KIND UND JUGEND

Three in one Hall 11.3, Stand: B040-B048

WHL Europe is home to three of the industry’s most trusted and respected brands – Purflo, Koo-di and Pink Lining. Each brand has their own distinct look, feel and position within the market, targeting a specific demographic with clear messaging and range of products.

he last year has seen further investment within the team with an emphasis on innovation, both in product and approach, some of which will be showcased at the K&J exhibition. WHL is a uniquely vertical operation with in-house design, including safe sleep development specialists, brand development and manufacturing as well as global distribution making them true market experts. Purflo has become the consumer go-to brand for breathable, hypoallergenic sleep solutions for baby. Best known for the multi-award winning Keep Me Close Breathable Bedside Crib and Breathable Bassinet, Purflo products create a dust free environment for baby to sleep in. Purflo sleep

nursery today

products also prevent a harmful build-up of allergens which can aggravate children’s allergies such as asthma and eczema that accumulate in ordinary foam mattresses. The breathability also reduces the chance of baby overheating. The Keep Me Close Bedside Crib attaches easily to your bed using a drop side rail connection system and six-height adjuster. Purflo’s Breathable Bassinet has a 3D mesh mattress that’s fully breathable and washable, it’s luxuriously quilted and comes with three hanging toys plus soother centre which plays sounds, lullabies and vibrates. The clever auto latch system ensures you can click it in and out of the frame easily and the large storage basket underneath keeps all essentials close to hand. Sleepsacs are made from 100% cotton jersey, lined with silky soft naturally anti-bacterial bamboo and padded with Amicor Pure to prevent the build up of allergens. The Starlight Room Thermometer is colour changing to give new parents peace of mind that baby’s nursery is the right temperature, whilst the Dream Cloud Musical Night Light plays 10 lullabies, 4 nature sounds plus heart beat and the flow fades to dark after 30 minutes. Soft bamboo mix muslins are great for drawing moisture away from baby and comforters make the perfect present. Purflo will shortly unveil a number of exciting new concepts, including a category changing, infant sleep solution as well as a new design direction. Pink Lining is a multi-award winning Family Lifestyle Brand, specialising in fashionable yet highly practical changing bags. This season’s key print is ‘parrots’ delivering a brightly coloured, tropical paradise! All bags have dividing pockets and pouches for both parent and baby essentials, a padded changing mat, a wet zip bag for soiled babygros, insulated detachable/inbuilt bottle holder, key fob and pen holder. The signature shocking pink interior gives a welcome mood lift on a grey morning and accessories complete the look. Pink Lining’s Vegan leather draws on a more unisex look, with an updated and luxurious feel that looks more like a fashion bag than a nappy bag. Many Pink Lining customers go on to use their changing bags as gym bags, swim bags or beach bags. Pink Lining Child range includes adorable Children’s Accessories in two exclusively designed prints – Pirate and Unicorn. Their mini rucksacks, overnight bags and packed lunch boxes are perfect for sleepovers at Granny’s, family days out or a child’s first day of school. The mini-rucksack comes with safety reins to prevent too close an encounter with a car in amongst the dragons and pirate adventures in their imaginations!

Koo-di oﬀers fun, colourful products for family life. The range includes a wooden High Chair that converts to a toddler chair so it can grow and adapt to your baby’s needs, weaning spoons and bowl set or a clever pop-up Sun & Shade travel bassinet and buggy travel covers when you’re on the move. The Sun & Shade travel bassinets are lightweight, quick & easy to use, come complete with a padded mattress and integrated zip-up mosquito net and black out/sun blind that blocks 93% of all harmful UVA and UVB rays. Bath time becomes hugely enjoyable with Koo-di’s toy caddy and the fun shower toy that makes washing hair great fun and helps develop your child’s hand/eye co-ordination. So, whatever your baby or child needs, ensure WHL Europe’s your ﬁrst port of call! For queries, contact ruth@whleurope.com, nicola@whleurope.com or natasha@whleurope. com, or ring them on 01384 298531 www.purflo.com www.pinklining.com www.koo-di.com

m Fee do

ng Free di

Hassle free, healthy feeding on the go. 1

I’m Itsy Blitz The award-winning, portable, baby food blender for here there & everywhere 2

I’m Itsy Guzzler A handy 3-in-1 drinking adapter for bottles & cartons

(14 (#/+.+'5 10 #0 #&8'0674'

Sensitive and skin-friendly sun protection. 2

5VRGS JKIJ 52( 78# 78$ RSQUGEUKQP 9CUGS SGTKTUCPU $CDZ UQFFNGS TCHG 8GICP

Say

9 01

at K+J 2 hi we're stand c043b ee yo u soo

UQFFNGDQSPXKNF EQ VM

focus KIND UND JUGEND

Liberty inspiration nd: C Mamas & Papas: Hall 10.2, Sta

nch Kind + Jugend marks the global lau ct for of the Mamas & Papas hero produ erty SS20 – the Mamas & Papas X Lib London Ocarro. and eccentricity; this blend of style Inspired by Liberty London’s unique & Papas best-selling pushchair as Mam sees tion bora colla sive exclu prints. adorned with Liberty’s striking ﬂoral pushchair trilogy. Focusing on new their iere Prem to Book a VIP slot s luxury comfort doesn’t have to be lightweight models; the Strada show pact travel system, while the Airo com a compromised for journeys with pushchair yet – promises to – Mamas & Papas’ lightest and slimmest make trips to the city even easier. m Email: rsvp@mamasandpapas.co om as.c dpap asan .mam www Web:

A new member of the flock Sweet Dreamers: Hall 4.1, Stand: A043

With feature upgrades to new product launches, this year at K&J the team behind the iconic ewan the dream sheep have some exciting news to share.

The ewan Deluxe now has an additional sound, making 5 sleep inducing sounds to lull little ones to sleep. Inspired by paediatric sleep research, the new calming SHUSH sound of a real human voice combined with heartbeat can soothe even the fussiest of babies. Also, joining the ﬂock will be an exciting brand new multifunctional teammate for ewan, so watch this space. Tel: +44 (0) 2392 262332 Email: lynda@sweetdreamers.co.uk Web: www.sweetdreamers.co.uk

nursery today

BeSafe to rotate BeSafe: Hall 10.2, Stand: A020-B029

Rotation for the new generation – introducing a whole new rotation experience whole new

BeSafe is proud to introduce three new products for a rotation experience. With the launch of our rotation seats, we also introduce a solution to a problem many parents are facing with sloping vehicle seats by allowing for a horizontal installation in any car - thanks to The Universal Level Technology. The iZi Twist i-Size (from 61 – 105 cm) and the iZi Twist B i-Size (from 40 – 105 cm) feature visionary side-to-side rotation and the iZi Turn i-Size (from 61 – 105 cm) oﬀers ﬂexible 360° rotation. Email: marked@hts.no Web: www.besafe.no

' ( K " "

3 . "

focus KIND UND JUGEND

Bottoms up!

Bambino Mio: Hall 4.1, Stand: A040

Show of colour Baby K’tan (2012 Ltd): Hall 4.1, Stand: B046

Multi award-winning Baby K’tan will unveil new prints of their Baby K’tan Baby Carrier at K&J this year.

2012 Ltd, the European distributor for Baby K’tan is hoping to build on its enormous success in the UK and launch into Europe, by expanding its network of European distributors, agents and retailers. The innovative Baby K’tan Baby Carrier is a blend of a sling, wrap and carrier individually sized to fit the parent. With its patented double-loop design, it provides the positions and benefits of all three, offering multiple wearing options from newborn to toddler. It is lightweight and compact like a sling, yet supportive like a structured carrier. Tel: +44 (0) 1202 303 777 Email: info@2012ltd.co.uk Web: www.babyktan.co.uk

esign d h c t u D Clean ntre East, 4th Floor

er d and numb n ra b y b a b remium Nuna, the p rities, will be b le e c t s li A for e one choice eir innovativ th g in s a c w o sh ducts and a ro p f o e g n ra of new whole host r 2020ca.r additioniess anfo d strollers to

gress Ce Nuna: Con

From bugg iers – cots and carr seats, travels ired sp in ucts are all Nuna prod ch ut D of lines by the clean e, e simple to us ar d an gn desi ew N stylish. practical and rs, include strolle ill w s addition of new fashions car seats and y ts. With man uc existing prod s ou ni ge ealing in products conc eful us r he ot d ons an storage soluti er, clever make life easi lp he to features an e br d. e heart of th design is at th k eu.u

una. Web: www.n

nursery today

Fastest reusable nappies are the fastest selling 2020. sustainable product category forassociat ed products has The popularity and demand for reusable nappies and with continued to increase signiﬁcantly, showing no signs of slowing down ives to alternat product for opting cally speciﬁ retailers and ers consum more single-use plastics. One of the market leaders, Bambino Mio, have seen sales for reusable nappies increase by over 100% YOY and the Brands social media reach is now nearing 200,000 fans. At this year’s K+J the reusable nappy experts will be showcasing two new collections and revealing new product innovations! Web: www.bambinomio.com

Vital for baby Vital Baby: Hall 11.2, Stand: G040

Award-winning family brand vital baby is incredibly excited to be unveiling their new branding and collection of products at K&J this year.

The new branding was ﬁrst introduced in the UK in May 2019, alongside a new range for newborns, NURTURE, which includes the innovative pro UV steriliser & dryer. It dry-disinfects any item without using chemicals, heat, steam or sterilising solution. Dedicated to producing high quality products that help to make family life easier, more relaxing and fun for over 35 years, the brand is aiming for global growth, with their extensive and innovative range of newborn and toddler feeding, changing, teething, drinking, healthcare and safety products. Tel: +44 (0) 1707 262200 Email: sales@vitalgroup.co.uk Web: www.nurture.vitalbaby.com or www.vitalbaby.com

6,7 86 2 9, 67$1'

New! ([WUD VDIH SDWHQWHG SDGGHG IROG GRZQ VLGH EHGVLGH FULE ZLWK OX[XU\ PDWWUHVV 9LVLW RXU VWDQG RU ZHEVLWH WR Â´QG RXW PRUH EDE\KXEVKRS FRP %UDQG%DE\+XE

SleepSpace

& .ROQ $GYHUWB1XUVHU\ 7RGD\ LQGG

supplier snapshot This issue we’re talking Kind + Jugend. We speak to some of the industry’s finest to find out their thoughts on this growing International event.

Debbie Wakefield

MARKETING MANAGER OF UK AND IRELAND, DOREL JUVENILE

Holly John

HEAD OF UK AND IRELAND MARKETING, CHICCO AND RECARO Why is K&J important to you as a trade exhibition? Kind Und Jugend is a very important show for us as it is the launch platform for our 2020 product innovations across Chicco and Recaro. It’s also a fantastic opportunity to celebrate the success we have enjoyed in the last 12 months, thanks in part to our immensely popular products including our Chicco Next2Me range of side sleeping cribs and Chicco Baby Hug 4-in-1 indoor solution. It is also a great chance to meet many of our key retail partners to discuss key marketing and retail strategies. This year will be holding over 100+ customer meetings across both brands. Do you use this show as a platform to showcase new products? 2020 is set to be a really exciting year for both Artsana, Chicco and Recaro with a whole host of new product innovations including the latest additions to our award winning indoor solutions. The new Chicco Next2Me Air and Chicco Baby Hug Air are both exciting new developments based on the existing ranges and feature new mesh panelling to regulate airflow whilst introducing stylish addition to your home. 2020 will also see us focus our digital marketing activities on transferring our consumer trust on indoor across to outdoor travel and car seat sector to full galvanise the brand halo affect across our vast breadth of choice. This includes Chicco Seat4Fix multi group car seat, Kiros car seat with Trio Best Friend Light travel system, Goody and TrolleyMe! – as well as a number of new car seats, strengthening Chicco’s offering across all car seat groups. Other exciting new arrivals at the show include Chicco BebèCare Easy Tech, Europe’s first anti-abandonment child safety system that will send an alert to parents’ phones if they move too far away from the car when the child is left inside. In addition to its existing range of innovative car seats, RECARO will also be unveiling its new innovations for 2020 at this year’s K+J. What about show offers - will you be running any this year? The Chicco and Recaro stands will showcase our unparalleled breath of choice across all aspects of nursery and childcare. This includes exciting new product launches in all of our key categories – sleep time, relax time, meal time, car seats, travel systems and carriers. Visitors to the stand will have the opportunity to take advantage of our special show offers that will be stronger than ever before for the retailer and consumer.

Can visitors expect to see any new product launches on your stand this year? Absolutely! 2020 is set to be a great year for us here at Dorel Juvenile across all five of our brands. There is so much newness coming, and we can’t wait to showcase it all. Maxi-Cosi brings the innovation for 2020 with a mass of new products across all three categories; car seats, pushchairs and home. We’ve even got a top-secret launch… all will be revealed at the show, so watch this space. The Quinny brand has undergone a really cool update with its NXTGEN relaunch and visitors at K&J will be the first to see it. Including three new pushchairs and the brand’s very first baby carrier, we’ve got all bases covered for the young, edgy, style-conscious parent. Tiny Love is moving into new categories, bringing with it fresh collections and exciting products. We know that retailers are going to love the combination of innovation and design. This year, the stand is complete with a secret showroom for an extra special surprise… Safety 1st and Baby Art will also be expanding their portfolio with lots of exciting launches for next year. We’ve got so much to showcase; our visitors will need plenty of time to see it all! Why is K&J important to you as an exhibitor? As the biggest trade event in the nursery calendar, Kind und Jugend is the perfect place for us to showcase our new launches to both retailers and press across Europe. For us, it’s the key trade show and we absolutely need to be there. Would you agree that K&J is a good platform for visitors to see new and upcoming trends for the year ahead? Yes, I would completely agree. It’s a fantastic opportunity for retailers to see what brands have planned for the year ahead. For us as a business, it’s a great chance to bring everyone together across Europe, showcase our new products and innovations, and reconnect with our key contacts. Are you offering any specific show only offers? As always, we run show-specific offers to our retailers that have come out to visit us at the show as a special thank you. If you are planning on being at the show then come over and visit us on stand A020 in Hall 4.1. We look forward to seeing you there!

Richard Trott

MANAGING DIRECTOR, WHL EUROPE Can visitors expect to see any new product launches on your stand this year? Purflo will be unveiling our number of new innovate products designed and developed by experts in this category – we’ve very excited! Why is K&J important to you as an exhibitor? The show has always been a hub for the international trade and as our collections grow in their wider appeal, this is very important to us. Would you agree that K&J is a good platform for visitors to see new and upcoming trends for the year ahead? Absolutely, definitely, it’s the premier event for our industry. Are you offering any specific show only offers? The show will be focused on showcasing the evolution of the Purflo brand.

nursery today

Marc Kelly

MANAGING DIRECTOR, CUDDLECO Can visitors expect to see new product launches on your stand this year? Absolutely, this is probably the most exciting year we have had for some time with regard to new product, we are finally in a position to launch the new “Mother & Baby” range of licensed product at K&J. We have worked tirelessly alongside Mother & Baby and their team of experts/mum’s to bring you the new Mother & Baby mattress and nursery textile range. The Mother & Baby mattress’ have a brand new technology that is scientifically proven to give your baby an allergy free and cleaner night’s sleep. Alongside our new Mother and Baby range we are also launching a brand new nursery furniture range. It’s been a busy year so we are excited to finally unveil all our hard work. Why is K&J important to you as an exhibitor? K&J is probably the most premier baby show in Europe, every major brand in the industry is showcased in elaborate style to our loving customer base, this extravagance and notoriety attracts buyers from all over the planet which has enabled us at Cuddleco to expand our customer base into over 39 countries and counting! With this expansion comes a greater learning and understanding culture and parenting needs globally which in turn allows us to develop more considered and thoughtful product. Would you agree that K&J is a good platform for visitors to see new and upcoming trends for the year ahead? I would say it is probably the only place to really understand what every brand is doing both in terms of innovation, style and fashion. Where else is there globally where you can review all the current trends in our market in one place? Harrogate this year had a resurgence which was fantastic but K&J brings a plethora of different cultures from all continents together in a few large halls, this allows both us and our customers to review a very diverse offering of trends and styles. Are you offering any specific show only offers? Of course we are, but you will have to come and see us to find out!

Luke Burns

UK GENERAL MANAGER, CYBEX Can visitors expect to see any new product launches on your stand this year? Definitely! Here at Cybex, product innovation is part of our DNA and K&J provides the perfect platform to launch our brand-new products for 2020. We have a few surprises at this year’s show, so we’d recommend that customers book an appointment to visit our stand – it’s definitely not one to miss. Why is K&J important to you as an exhibitor? K&J is the biggest international trade fair that’s growing year-on-year and it’s the most important event in our calendar. It’s a major opportunity to reach out to international distributors and showcase our market offering, whilst also strengthening relationships with existing customers from around the world. Would you agree that K&J is a good platform for visitors to see new and upcoming trends for the year ahead? K&J provides the ideal platform for visitors to truly immerse themselves into the baby world and witness some of the best innovations, trends and products that could potentially change the nursery industry.

)S ]SY VIEPP] ORS[ EPP XLI SRPMRI WIPPIVW SJ ]SYV FVERH$ a±ĹƼ Æų±ĹÚŸ ±ųå ÆåĜĹč ÏŅĵŞųŅĵĜŸåÚ ÆƼ ÏŅƚĹƋåųüåĜƋŸ ±ĹÚ ÏŅŞĜåŸ ŅĹĬĜĹåØ ƵĘĜÏĘ ±ųå ÆåĜĹč ŸĘĜŞŞåÚ ÚĜųåÏƋĬƼ üųŅĵ ŅƴåųŸå±Ÿ ƋŅ ƚĹŸƚŸŞåÏƋĜĹč ÏƚŸƋŅĵåųŸţ Ĺ±Ş%ų±čŅĹ ĵŅĹĜƋŅųŸ ƋĘå ƵŅųĬÚűŸ ÆƚŸĜåŸƋ ŅĹĬĜĹå ĵ±ųĩåƋŞĬ±ÏåŸØ ƋŅ ŞųŅƋåÏƋ ƼŅƚų Æų±ĹÚ ±ĹÚ ÆƚŸĜĹåŸŸţ :åƋ ĜĹ ƋŅƚÏĘ ĹŅƵ ƋŅ ĀĹÚ ŅƚƋ üŅų üųåå ƵĘŅ ƼŅƚų ƋŅŞ ŅĹĬĜĹå ŸåĬĬåųŸ ±ųåţ

Ŵ Ļ±Ť%Ź±ďŇĻƐaŇĻĞƒŇŹĞĻďƐĞžƐ±ƐďŹå±ƒƐŤ±ŹƒĻåŹƐüŇŹƐƣžũƐ ĚåǅƐĚ±ƽåƐžƣÏÏåžžüƣĮĮǅØƐ±ĻÚƐåþÏĞåĻƒĮǅØƐƒ±īåĻƐÚŇƾĻƐ ÏŇƣĻƒåŹüåĞƒžƐ±ĻÚƐåĻüŇŹÏåÚƐŇƣŹƐF{ƐŹĞďĚƒžƐ±ƒƐ±ƐüŹ±ÏƒĞŇĻƐ ŇüƐƒĚåƐÏŇžƒƐŇüƐ±ƐĮåď±ĮƐŤ±ŹƒĻåŹũŶ

WRETHVEKSR MT GSQ XLIPEMV%WRETHVEKSR MT GSQ

Ƴ (LIIO] (LSQTIVW

nursery today

supplier snapshot This issue we’re talking Kind + Jugend. We speak to some of the industry’s finest to find out their thoughts on this growing International event.

Sinead Murphy Vienna Swanborough

SIE NATIONAL ACCOUNT MANAGER, SUMMER INFANT Can visitors expect to see any new product launches on your stand this year? Yes, visitors can expect to see numerous new product launches on our stand this year. At Sumr Brands we have been working hard to oﬀer both product refreshes and new innovation.

Why is K&J important to you as an exhibitor? The show is so important to us as a company, as it allows us to interact with both existing and new customers. The show gives an opportunity to meet with all our distributors on a global basis and allows us to gain many insights into internationals market trends. As a company K&J is the main trade show whereby we focus all our attentions. We can showcase our whole product portfolio, and capture our customer feedback first hand. Would you agree that K&J is a good platform for visitors to see new and upcoming trends for the year ahead? K&J is such a great platform to see new products and concepts. The show is really the first time where buyers can see physical samples and get hands on with the new product. Whether you are on the supply or buying side, it is always fantastic to walk the halls, to gauge the new trends in terms of fashions. The show really showcases the nursery industry to its best Are you offering any specific show only offers? Yes, we will be offering show offers, that we hope will be appealing to our customers.

CO-FOUNDER & DIRECTOR, SHNUGGLE Can visitors expect to see any new product launches on your stand this year? Yes. Our new crib to cot sleep system – the Shnuggle Air will be on show. This will be the first time K&J visitors will be able to see it up close, so we are excited to show it off. We are also launching the new Shnuggle Moonlight Nightlight – a really innovative nightlight for night feeds and beyond. Why is K&J important to you as an exhibitor? It has become the key trade show for us, especially since we have grown the export side of the business significantly over the last couple of years. We now export to over 30 countries, so it is a good chance to catch up with all our Shnuggle representatives from around the globe as well as meet potential new partners. We are also very happy to see more and more of our UK customers visiting K&J each year. Would you agree that K&J is a good platform for visitors to see new and upcoming trends for the year ahead? Absolutely. K&J is a great platform for new launches, not just in terms of the latest products from brands visitors may be familiar with, but also start-ups and SME’s launching to the industry. The British Pavilion has been our home since we started exhibiting and it is a great ‘community’ hall where new brands are welcomed. It is great to see new innovation and new trends emerging and K&J is a great showcase for that. Are you offering any specific show only offers? The team are working on new point of sale material so we are very excited to be able to offer this support to our customers this year.

Nivi Bhide

DIRECTOR OF MARKETING EUROPE, INFANTINO Can visitors expect to see any new product launches on your stand this year? Yes, it’s going to be an exciting year for Infantino and we will be showcasing lots of new and innovative products across all categories. We particularly look forward to unveiling the In Season Carrier at Kind und Jugend this year. The unique ergonomic carrier supports 4 carrying positions and has been thoughtfully designed with ﬁve integrated layers to allow families to carry throughout the whole year. It’s certainly one of a kind in this category, and truly reﬂects Infantino’s expertise in design and innovation. Why is K&J important to you as an exhibitor? K&J is a key show for the Nursery industry, not just in the UK but internationally. As Infantino is a global brand, we are always welcoming potential partners from all across the globe, and therefore it’s vital for us to be at K&J. It provides the ideal platform to meet with existing and new retailers and is a great stage for us to present our new lines for 2020. Would you agree that K&J is a good platform for visitors to see new and upcoming trends for the year ahead? Absolutely.. it’s great to walk the show and see new, upcoming trends along with real innovation.

nursery today

CENTURY LOGISTICS

profile

Call the doctor Leading the way within the Nursery Industry is a dynamic and cutting-edge doctor’s surgery with a difference - all its patients are baby products.

ramDoctor are turning heads with their ambitious plans to revolutionise reverse logistics and associated impact on the customer experience.

So how is the innovative PramDoctor ripping up the rule book and setting the pace? It’s a simple formula that combines years of sector experience, a relentless focus on customer service, big thinking innovation and targetted investment. All of this is supported and powered by Century Logistics, a leading, forward-thinking logistics organisation that continues to specialise in offering expertise gained from working with numerous globally successful nursery brands. PramDoctor have an extremely impressive set of credentials, all underpinned with over 15 years’ experience supporting companies within the nursery sector. Currently they handle thousands of repairs and returns, and tens of thousands of calls, emails and social media messages each month for the industry. They have teams of expert technicians on-hand to fix any fault, in-accordance with brand requirements, as quickly and cost effectively as possible. In addition to this, their in-house customer support centre means that they are on-hand to answer calls, queries or complaints from customers who have either purchased their product, have questions about particular features of a product

or want to refurbish a product that would usually be at the end of its life. PramDoctor have the ability to seamlessly integrate with companies and provide their customer base with a high-quality service, whether that be troubleshooting, pre-sale enquiries, arranging collections, supplying courtesy products or repairing a faulty item. Managing Director, Stephen Basey-Fisher said, “we really have the experience to help manufacturers with a seamless end-to-end service. Now we are ready to take it to another level and have the infrastructure and technology in place to expand.”

• Is your returns and repairs process outdated and in need of optimisation? • Does your company lead by example with eco-friendly commitments? • Are you turning the negativity of a customer return into a positive brand experience? • Do you find yourself distracted regularly by customer service or logistics problems? • How world class is your customers after sale experience? PramDoctor has developed a pioneering and proprietary returns management system that they call ‘Faultbook’. The system includes CRM capability which ensures that a brand’s consumers receive a consistently excellent service when it comes to handling a complaint, dealing with a return or repairing damaged goods. On top of this ‘Faultbook’ provides a variety of data and trend analysis, which can be used by brands to record and ﬁx recurring issues such as product faults that have been identiﬁed by the software. Faultbook is also available to license for any company that wants to elevate their repairs or returns process.

A sustainable environmental solution:

PramDoctor’s service offers one of the most environmentally friendly and sustainable ways to manage your repairs and returns. The PramDoctor team refurbishes serviceable parts and ensures that they go to good use with their zero-landfill commitment. With strollers and car seats being such a considered purchase and a customer base that is becoming increasingly conscious of how their actions effect the environment. It is therefore more important now than ever before to look at ways to extend the life of our products and choose to refurbish instead of disposal. Not only is it the best for the environment, but it also generates an income for manufacturers. It also allows brands to extend customer loyalty by being able to provide further service capability even when a product is out of warranty.

As well as repairs, PramDoctor also offers servicing and professional valet options for customers that just want to reinvigorate their product, perhaps for a new baby or to pass on the product onto a family or friend. With their experience, professionalism and ability to offer a cost-effective solution, PramDoctor really are the best company to contact for all your supply chain needs.

For a free consultation and logistics health check, call PramDoctor on +44(0)1284 413 172 or email support@pramdoctor.com

PramDoctor also provide world class multichannel customer service via in-house support centres. With phone, email and social media at their disposal, the PramDoctor staﬀ are able to engage with customers through multiple platforms. Every customer journey is uniquely tailored to each brand, with staﬀ expertly trained on every product, this ensures that the customers experience with a brand is consistent, professional and most importantly… positive!

nursery today

focus

PARENTS INSIGHTS

Parents looking to make savings This issue Jenny Kieras asks if you are prepared for the demands of on-the-go parents? Jenny Kieras Chief Operating Officer

Experienced in product development and both B2B and B2C marketing, Jenny’s focus at Parents Insights is expanding the products offered by the business, which currently surveys 10,000 parents each year to give brands valuable insights into emerging trends. Jenny has worked for brands and with buyers and retailers in this industry for many years, so also knows it is more important than ever before to be able to stay ahead of trends and back product decisions with data and insight. Parents Insights was launched by Manchester-based The Insights People in 2018 to give companies direct access to flash trends and key data to enhance their knowledge about their target audiences’ attitudes, behaviours and consumption.

About Parents Insights

Parents Insights is the most comprehensive and dynamic market intelligence resource on all things expecting and new parents in the UK. Every week we survey 200 expecting and new parents (up to the age of 4), which is more than 10,000 every year – which enables brands and agencies to provide significant insight what is influencing into the attitudes, behaviour and consumption of this generations of parents. For more information on Parents Insights, a sample report and a demo of the Parents Insights award winning portal visit www.parentsinsights. co.uk/nurserytoday or call Jenny on 0330 159 6631.

nursery today

s we review the latest data and trend analyses from the team, we have taken a moment to reflect on how wider trends seen in the last 12 months filter through the attitudes, behaviour and consumption of today’s parents and look at what this means to the nursery sector. Our latest data shows that over the last nine months, parents are placing less importance on the quality of their purchases and more importance on price – a clear indication that consumer confidence is becoming progressively worse. The UK’s economic outlook and consumer confidence continues to be influenced by uncertainty on issues such as Brexit according to the Bank of England. Parents are placing less emphasis on quality across all 11 product listed categories, with holidays (-50% reduction), days out (-41%) and devices (-17%) all worst hit. The average reduction was -16%. On the other hand, price was a

The fact that parents are placing more importance on the opinions of their friends and fa milies and less importance on the views of bloggers and online reviewers again shows they are growing more cautious when spending their money bigger factor for 9 of the 11 price categories, becoming on average 8% more important during the buying process. This trend is as likely to be found in those households earning between £50k-100k as those on lower income, and it also remains constant regardless of parent age.

Parents Insights at K&J On-demand is in demand with Generation Rent

We see the changing attitudes from Generation Rent on the products and services they want to consume â&#x20AC;&#x201C; with a growing group of consumers moving away from products that require a long term subscription, preferring ďŹ&#x201A;exibility instead. This trend continues in both the online and oďŹ&#x201E;ine world. Last quarter we reported how IKEA announced plans to start renting furniture to families on a subscription â&#x20AC;&#x201C; potentially helping families save money and reduce the amount of waste going to landďŹ ll. This quarter, fashion retailer Urban OutďŹ tters announced plans to launch a subscription service that will give consumers access to the latest fashion without the need to commit to a purchase. For example, when we look into Parent Insight data, fairly common for baby accessories such as slings and carriers to be bought/gotten

second-hand (3.5% in P2 2019, 2.1% over the last year) as it is viewed as a durable item that is safe to be bought and used after another parent and child has. There are over hundreds of sling libraries across the UK with more starting up each month. Their main role is to loan out slings and carriers and to oďŹ&#x20AC;er advice and information on babywearing. Is it one of the best problem soling cases? Shall we expand it to the wider group of products/services?

Preloved baby clothing market sale is booming

We can also see high demand for local deals on preloved baby and kids clothes and toys for the under 5â&#x20AC;&#x2122;s. Today parents go online and select just what they want from the inďŹ nite number of second-hand items on sale. Our new data shows, most wanted used baby thing are baby seats, changing tables and moses basket. NCT Nearly New Sales provide an opportunity to buy and sell quality items that help with the cost of

We have again been asked to present our data at Kind + Jugend Trend Forum conference based on both our Parents Insights UK data and on our data from Kids Insights UK, France, Germany, Italy and Spain), times below: 19th September, 2pm: The impact of tech in driving trends in all areas of the nursery sector. 20th September, 2pm: Pre-schoolers, Pester Power and Toddler Tech. parenting and fundraise to support NCTâ&#x20AC;&#x2122;s work. It gives a good example to follow in encouraging new activity to improve the community. There is growing demand and opportunities in the market for

subscription services and selling communities that provide high-quality, used products for parents, and it will be interesting to see how organisations adjust their business models to address this trend.

To download a complimentary Parents Insights report please visit www.parentsinsights.co.uk/ nurserytoday, and to learn more and schedule a meeting, give Nursery Todayâ&#x20AC;&#x2122;s Christine Contreras a call on 01442 289936.

Start Your Adventure We provide high performance products that encourage family adventure every single day. Itâ&#x20AC;&#x2122;s a philosophy that lives in the heart of everything we create at Micralite. Come and see our collection of innovative new products, carefully designed for the modern parent.

Visit us at Kind + Jugend Hall 4.1 Stand B058 C059

Part of the QXUVHU\WRGD\KDOISDJHDGKDUUDJDWH LQGG

family

micralite.com

nursery today

focus MONITORS Image source: Pexels.com

Look who’s talking When it comes to choosing a monitor, parents continue to seek reassurance that their chosen model is correct for their requirements.

s we continue to move forward in a be one reason why we are perhaps seeing a lesser digital world, the changing dynamics interest in analogue monitors in comparison to with regard to baby monitors continue digital or video monitors? “Smart technology to keep up with consumer trends. consumes all of our lifestyles, and this does not stop We asked Angelcare’s Marketing Manager when it comes to technology within the nursery Eleanor Naden if she felt we currently have ample sector,” said Vienna Swanborough, Summer Infant’s innovation when we look at baby monitors. “The SIE National Account Manager. “Video monitors industry is continuing to be an innovative place, and give parents the peace of mind to be able to see, it needs to be as all areas of technology are hear and know that their baby is okay.” advancing in our lives. The trap many brands fall Annabelle would agree, but also feels there are into it that they overcomplicate products. At parents who look for the reassurance that a monitor Angelcare we continue to listen to our consumers provides, but may not have the disposable income to whilst also ensuring innovate products that are support the cost of a digital option. “I think there simple for everyday use.” are two types of parents, one group who want the best money can buy Technology within the and some want costmonitor category has changed and evolved over effective and simply the course of the last reliable. I do think video monitors are superseding couple of years, especially others by a small when we look at all the percentage.” added features, for example, the use of Apps. Is this a product Annabelle Cording, category where price is a Marketing Manager, huge consideration? “Price will always be a key factor Babymoov however feels that although desirable for any parents buying a these are not what are baby monitor, but we know currently driving this that consumers are also looking for products that are category. “I think these good quality, offer peace of have been popular for a Vienna Swanbo mind as well as useful while before now. I think rough they continue to be features that can be used desirable but not essential in the every day.” said Eleanor. eyes of parents. A well-connected parent unit/screen Vienna agrees stating, “Price is less of a contributing can allow much more functionality than an app factor towards the purchasing of monitors. Parents usually. App connections in reality tend to be less require a monitor that meets all their needs, a reliable and less sophisticated.” quality product, with the latest technology.” Eleanor feels that as this is a safety product, apps With a good array of choice being available, is this can sometimes be a little let down when we consider a category that is researched online prior to they operate on a basis of ‘signal strength’. “There purchase? We asked Vienna for her thoughts. are a percentage of people that would like an app on “Monitors are definitely researched online. Like any their phone, but a lot of people are aware of the other tech purchase online content and review assist risks of using a Wi-Fi based monitor system with the with the purchase. Monitors do not tend to be an increased news on hacking. A traditional set-up in impulse purchase, due to many feature rich products comparison will always offer complete peace of on the market, teamed with the fact that this product mind for parents.” is used to assist with safe sleeping.” This is now more than ever a product category Like most things, when it comes to choosing a that parents research heavily and are demanding monitor, new parents want to be assured that the increasingly sophisticated communication and choice they are making is the right one for them. information features in their chosen unit. This may Although a baby monitor used to be considered a

“ Mtoonbitors do not tend

e an impulse pu r c h ase , due to m fe atu re ri c h p ro duct any t h e m arket , te a mesd on w it h t h e fa ct t h at p ro duct is use d to t h is as w it h sa fe sleep in g. si st

”

nursery today

The survey says…

Nursery market specialists FanFinders surveyed 500 consumers via their platform Your Baby Club focussing on baby monitors. Here’s the results: Did you use a baby monitor?

Yes: 232 (46.4%) No: 268 (53.6%) if yes:

What type of monitor did you use?

Analogue: 28 (12.1%) Digital: 64 (27.5%) Video: 102 (44%) Sensor: 38 (16.4%)

Did you look at the digital functions of the monitor?

Yes: 188 (81%) No: 44 (19%) Did you opt for a monitor that worked alongside a phone app?

Yes: 66 (28.5%) No: 166 (71.5%)

Was this a product that dad was also involved in making the buying decision?

Yes: 154 (66.4%) No: 78 (33.6%)

Did you research monitors prior to purchase?

Yes: 164 (70.7%) No: 68 (29.3%)

Were brand important to you?

Yes: 80 (34.5%)

No: 152 (65.5%) For more information on FanFinders and the consumer insight they oﬀer, please call: 0203 808 3011 or visit www.fanﬁnders.com

luxury item, they are now looked upon as a standard item on a new baby must have shopping list. Is this perhaps also a product category where dads may be more involved in the decision making process. As this is a technical gadget are dads more likely to want to be involved in the purchase? We asked Vienna for her thoughts. “To be fair the monitor purchase would interest any gadget lover, who is interested in tech. The monitor purchase can be a high value purchase, after buying the travel system, nursery furniture etc. This is deﬁnitely a considered purchase, that is researched.”

',6&29(5 1 (:

Ä&#x152;uhep|

ohhs wuelqhu qljkwoljkw

Ä&#x2039;rqwe~w lprq

VZLQVNLOO#EDE\PRRY FRP WR VHFXUH \RXU DSSRLQWPHQW

ol~n Å¾ljk~kelu

qhzfruq uh~olqhu Â&#x2122; surjuhvvlyh kljk~kelu

keoo Â&#x2026; vweqg ]c MC RDOS

3-in-1 baby monitor offering you complete peace of mind

Wireless Movement Sensor Pad with SENSASUREâ&#x201E;¢ Technology

Tracks your babyâ&#x20AC;&#x2122;s movements

An alarm will only sound if there have been no movements for 20 seconds

Only alarms when your baby needs you Non-contact monitoring

NEW

AC527

3-In-1 SensAsure Baby Movement Monitor with Video

One-time installation

COME VISIT US Kind + Jugend 2019 Hall 112, Stand A10 19â&#x20AC;&#x201C;22.09.2019 $&B1XUVHU\7RGD\B$XJ LQGG

focus MONITORS

Rotating camera

Gold standard

Reviewed as the ‘gold standard of baby monitors’ by MadeForMums in the line-up for top-end monitors this year. unrivalled

The YOO Moov video monitor by Babymoov gives parents its surveillance capabilities and superior functionality controlled straight from screen. wireless ‘top notch’, Since its GOLD award win for ‘Best Baby Monitor 2019’ earlier this year the demand for its 360-degree motorized technology and multi-function bedtime features (including temperature sensor) has seen this model in the babymoov YOO monitor range jump to best-seller alongside the 2018 award- winning travel-friendly model, YOO Travel. To see the full review visit madefor mums.com/reviews. To stock YOO Moov, contact Victoria on the below email address. Email: sales@babymoov.co.uk Web: www.babymoov.co.uk

Zoom with Summer

el Add some moonlight with Baby Pix Zoom HD your with HD Moonlite allows you to see

The Baby Pixel ZoomHD night and with the six level HD child in crisp HD even in the dark of movements. Features remote zoom, you can see even the smallest you if your child crosses the alert to camera steering and SleepZone virtual boundary box.

WHAT PARENTS LOVE

VOX voice activation. • 5” HD 720p colour screen with • HD Moonlite technology • 6 level remote zoom • Sleepzone Virtual Boundary anywhere in the nursery. • Remote camera steering to see baby • Lullabies & white noise. • nursery temperature display. lights & clock. • Two-way talk back, sound activated Web: www.summerinfant.co.uk

nursery today

Take a look at the Baby Pixel Cadet by Summer Infant.

The Baby Pixel Cadet has easy remote camera steerin g which allows you to see baby anywhere in the nurse ry and the patent-pending SleepZone to alert you if baby has moved out of the virtual boundary box.

WHAT PARENTS LOVE

• • • • • •

4.3” high resolution colour screen with enhanced night vision & VOX voice activation. Unique Sleepzone Virtual Boundary alerts paren ts when baby moves outside of the pre-set virtual borde r. Remote camera steering & 3 level digital zoom Lullabies & white noise. Onscreen nursery temperature display. Two-way talk back & sound activated lights

Web: www.summerinfant.co.uk

Making tracks Tracks baby’s movements for added peace of mind.

The Angelcare SensAsure range of Baby Movement Monitors is new for 2019! With a 40% smaller wireless Sensor Pad, the Angelcare monitors oﬀer the same precise levels of customisable movement detection. There’s also an improved range of video and sound options to complement movement. Exciting technological developments also include the ability to add a second Sensor Pad and Nursery Unit Camera to the original Parent Unit. This impressive functionality means the monitors grow with families, tracking movements of twins, or baby and toddler. Available now, Angelcare’s SensAsure range continues to lead in baby movement detection. Email info@hardenbergco.co.uk Web: www.angelcarebaby.com/uk.en

Totally illuminating The Baby Pixel features night vision enabling parent’s to see baby as clear as day when it’s dark.

The 5” high resolution, colour touch screen monitor features revolutionary Moonlite enhanced night vision technology letting parent’s see baby as clear as day when it’s as dark as night by softly illuminating the nursery. Brand new 360Tilt camera technology allows parent’s to view diﬀerent angles of baby’s room by tilting the parent unit without the need to physically press a button to move the camera and unique Sleepzone virtual boundary alerts parents when baby moves outside of the pre-set virtual border.

WHAT PARENTS LOVE • • • • • •

3x zoom remote pan/scan Two way talkback Onscreen temperature display 240m range Includes EU adapters and wall mount

Web: www.summerinfant.co.uk

nursery today

social media ROSS HEWITT

Birth right... This issue Ross Hewitt takes an overview of the current climate in nursery and the impact of UK birth rates on our industry.

M an a g in g , t it w e H an d Ro ss ec ret Pi e e d i a ’. S f o r o t c lM D ire avvy S oc i a a rket in g ‘S f o r o h al m a ut n h is d ig it h a d h is fi r st a g e b s s o R try 1 9 9 8 an d c a reer in t h e nu r sery in dus fo r a y into o f M a rket in g & a s H e a d r S ilver C ro s s in in c e fo E c o m mer set up S ec ret Pi e e g 2 0 0 8 . H d h a s b een h e lp in n 2 0 10 a foun d an d lo ve d c li ents g et ever s in c e . on lin e k etp i e .c o .u k r c e .s w w w .u ec retp i e .c o | R o s s @ s 4 10 0 2 7 | 0 1 9 0 4 ec ret _ Pi e @S | Tw itter :

nursery today

can already taste the Kolsch and wursts. It was brought to my attention last month that if you don’t say it properly, “Gute you Nacht” actually sounds like “Good Naked” to German ears. I said it to a German lady on holiday and her husband pointed this out…but I knew what I was saying… Ok, maybe not. Anyway, the point I’m not at all making is that I’m ready for Cologne. Flights booked, Airbnb booked, car parking…oops, not booked…well, I’m nearly ready. How about you? Sadly, there will be fewer independent retailers ﬂying out this year as we’ve lost a few more in the last 12 months, but it’s hardly surprising when you look at some of

the data that’s flying around at the moment. There were big headlines last month about the decline in the UK birth rate, or should I say the continuing decline as it has been falling since 2012. 2018’s birth rate figure of 731,252 is 10% down on the 2012 recent high of 812,970 and around 3.16% down on 2017 and it has fallen every year since 2012. The reasons why are usually pure speculation and opinion, from the doom and gloom of journalists through to the general concern about finances and anecdotal ‘facts’ about HUGE percentages of couples waiting longer to have babies (yes, there is a trend, but a very small one). Looking at birth rate trends since the end of World War 2 there was over a

million births in 1947 and this peak had already begun to build quickly as you would expect through 1946. We then had another peak of over a million births in 1964. Between those eight years the average age of a mother giving birth had fallen from 28.7 to 27.3 years old, so there were far more ‘younger’ mothers in the 60s (free love and all that) plus they didn’t have to wait for men to return from war. It seems to make a lot of sense then that a HUGE spike in births in a country would then lead to another large spike in births as those babies hit adulthood…doesn’t it? We’ve had further peaks and troughs and they do follow a pattern of babies becoming adults and the downturns are also sometimes compounded by

horrible economic conditions in the UK. Birth rates fell sharply through the mid-seventies then rose well for three years until the period through 1981 to 1983. We had bad recessions in the mid seventies and again in 1980-81. Births climbed again and then started to fall yet again from 1990 for 12 years. Yes, we had another recession in 1990, but birth rates fell for 12 years after 1964 so maybe itâ&#x20AC;&#x2122;s the pattern of previous birth spikes and troughs repeating itself only now a bit more protracted because the average age of a mother increased by two years between the sixties and nineties. Birth rates grew again from 2002, exactly 20 years after they last began to grow and consistently continued to rise until 2012â&#x20AC;Śaside from a dip between 2008 and 2009â&#x20AC;Śyes, the period where we had our worst recession since World War 2. Now, this is the point where you can speculate about other factors. For example, between 2011 and 2016 zero-hour contracts rose from 190,000 jobs to over 900,000 and has stayed steady since. Does that aďŹ&#x20AC;ect baby-

making decisions for some couples? You can throw in Brexit and blame that for less births in the last couple of years and you might as well as it seems to get the blame for everything else. Some people will try and make a case for population growth and decline through immigration, but that doesnâ&#x20AC;&#x2122;t actually stack up as net migration fell between 2010 to 2012, grew from 2013 to 2015 and has generally fallen since then so it is following its own curve and itâ&#x20AC;&#x2122;s a very diďŹ&#x20AC;erent shape to the birth rate graphs. The core historical birth rate graphs do suggest that in modern times we have a (roughly) twenty year cycle of peaks and troughs with birth rates in the UK, so looking at the numbers and shapes of the graphs we might be looking at another couple of years before they take an upturn again. You do need to treat this decline as an important business-aďŹ&#x20AC;ecting reality and hang on in there for a couple more years. It has already claimed some retailers and badly beaten up or ďŹ nished oďŹ&#x20AC; some big ones as well. Thatâ&#x20AC;&#x2122;s sad, but if you supply a

ÂŽ

2 0 18 â&#x20AC;&#x2122;s bi rt h ra te fig ure of e 73 1, 2 5 2 is 10 % do w n on th 2 0 12 recent high of 8 12 ,9 70 an d around 3 .16 % do w n on 2 0 17 an d it ha s fa llen every ye ar sinc e 2 0 12 . marketplace with shrinking demand then you must respectfully (and coldly) take some solace that the volume of competitive supply has also shrunk, and you are still in the game. That goes for brands as well as retailers. When you next look at your ďŹ gures, if you have stayed static for the last couple of years or fallen by no more than a couple of percentage points then take massive heart that you have

bucked the trend. If you have grown your business, even by 0.1% in the last 12 to 36 months then you are smashing it and you need to keep on keepinâ&#x20AC;&#x2122; on and donâ&#x20AC;&#x2122;t panic. Well done by the way. Right, where was Iâ&#x20AC;Śoh yes, Cologneâ&#x20AC;Ś Bah, Iâ&#x20AC;&#x2122;ve run out of space, so, erm, just have fun and be excellent to each other.

;OL 4HKYPK M\YUP[\YL YHUNL MYVT 6IHI` ŕ Ž .SVZZ Ă&#x201E;UPZO ŕ Ž *OLZ[ PUJS\KLZ OHUNPUN VW[PVU ŕ Ž :SPKPUN KVVYZ ŕ Ž ;^V JVSV\Y VW[PVUZ 3\UHY HUK ,JSPWZL ŕ Ž 4\S[P \ZL JOHUNPUN [VW

1\UPVY )LK PU 3\UHY

[[[ SFEF]XVEHI GS YO

1XUVHU\ 7RGD\ $XJ 0DGULG $P\ +DOI3DJH LQGG

nursery today

focus FOOTWEAR Zoojoy

Baby steps The infant footwear category appears to be growing - are you ready to put your best foot forward?

he baby footwear category is showing signs of growth, especially when we consider these also make the perfect gifting solution when it comes to new arrivals, birthdays and other special occasions.“Baby footwear has deﬁnitely grown since we appeared eight years ago. We only really had a few serious competitors, now there are many and all oﬀering some lovely products,” said Catherine Lobley (Managing Director and Founder, Poco Nido). As with all items that are fashion related, trends also change and emerge when we look at baby shoes and socks. We asked Claire Catlin (Deputy Commercial Director, Sock Academy) whether they have noticed any particular trends and the reason she feels that might be driving this. “As the popularity of baby showers grows, giving practical gifts like socks is becoming more popular,” said Claire. “Our Cucamelon socks have the ahhhhfactor and really hit the spot when it comes baby shower gifting. We’re certainly seeing our unisex lines surge with popularity as people attending baby showers may not know at that time if the baby will be a boy or a girl.” Catherine has noticed a key trend toward prints and shoes that are using eco-friendly materials. “Shoppers seems keen on printed baby shoes, eco friendly luxe leathers, and animal faces - especially with ears. Also we are getting asked a lot for vegan shoes.” When we talk about the type of materials used to manufacture these, are consumers now looking more

nursery today

Step by step

ddly, colourful Zoojoy is a unique range of cute, cu lking. mic barefoot wawith baby shoes that s mi a cotton lining which r lette t are made using the safes The Zoojoy handmade shoe freely in comfort. allow the foot to grow, breath and walk worn by e irresistible handmade shows can be thes urs Available in a rainbow of colo lers. todd ) e (indoors only infants, crawlers, pre-walkers and activ Email: judith@zoojoy.co.uk Web: www.zoojoy.co

closely at these? “absolutely!” commented Catherine. “That’s one of the reasons we’ve made a conscious decision to only use vegetable tanned, chrome free leather for our leather products. We often get asked about the inks we use on the printed shoes, but we have everything tested to ensure our cotton mini shoes are free from lead, azo dyes, phthalates, organotin Claire Catlin, compounds, formaldehyde, disperse dyes and chrome.” Claire agrees. “Consumers are quite rightly becoming more savvy when it comes to the composition and quality of fabrics used in clothing, especially when babies and children are involved. Cucamelon are really proud of the quality of their products made in audited factories using some of the best yarns in the world. All are cotton rich, with excellent wash-care and durability.” So for retailers, what type of beneﬁts can be expected by stocking products that fall within this

category and are from brands who are also environmentally conscious? We asked Catherine for her thoughts. “By stocking an eco aware brand you’ll have a warm fuzzy feeling because of a smaller environmental impact, and nothing says safe like a certificate. “Making sure the brands you stock Sock Academy perform due diligence is vital. It allows you and your customer to sleep at night. Babies put shoes in their mouths, that’s something you have to factor in when you are making, and selling baby shoes.” Remember also that these make way for great gifting impulse buys! “Our Cucamelon range sits beautifully within gifting, nursery or hosiery departments,” said Claire. “We find they are so adorable that they are a perfect impulse buy, around 95% of our retailers who buy the range for the first time send us repeat orders.”

“ As th e

popularity of ba by sh ow er s gro w s, giving pr ac tic al gifts like sock s is beco m ing more popular ”

Pull on, stay on

Award-winning British brand, Poco Nido, is delighted to introduce a new range of printed mini shoes.

on stay-on shoes Celebrating Europe, the cotton, pullfeaturing European include a colourful array of designs, an Moose. Available wegi Kingfisher, Eurasian Lynx and Nor have a barefoot s shoe baby ted in sizes UK 1- 8, the prin ones taking first little for ect perf sole, e sued friendly, grippy ouse and are in-h ned steps. All the exclusive prints are desig inues to cont Nido Poco . eyes visually stimulating for little for set, mind al ethic an with ear, footw offer high quality growing explorers. om Email: salesandpress@poconido.c (0) 1142435886 Tel: +44 (0) 7796712068 Tel: +44

Possibly the cutest baby socks in the World!

sales@sockacademy.com | 01582 882124 | www.sockacademy.com nursery today

focus FOOTWEAR

Best sock forward Soft sole simplicity Whilst now a staple in most babies’ wardrobes, it was Bobux that created the world’s first leather soft sole shoe over 28 years ago.

Meeting the needs of a pre-walker, the genius of a Soft Sole is in its simplicity – made from a suede sole and an unlined soft leather upper, they go on easily, they stay on and they let the foot move, bend, grip and grow as nature intended. For little cruisers, look no further than Bobux’s award winning Xplorers - the best shoe for kids to learn to walk, featuring a super ﬂexible sole and abrasion resistant toe cap. Web: www.bobux.co.uk

Patter of tiny feet

e for Sock Academy are known worldwid ck gifts. l and unique soSock producing beautifu Academy lon, ame Cuc d bran sock baby

With the launch of their new gifting for the little ones in our lives. have added fun and cuteness into sock the range consists of gifts for ages All presented in beautiful gift boxes, s each beautiful gift box has an 0-12 months, 1-2 years and 2-4 year ingo, Baby Unicorn, and the best Flam the adorable theme such as Flo selling Baby Safari. all having a different design but With five pairs of socks in each box box makes for a great value and sock similar colours, a Cucamelon baby tor in the company said “it was such super useful gift. Claire Catlin, a direc g amelon socks - we really tried to brin fun designing the new range of Cuc finest the te crea to rtise expe our all used fun back into baby sock gifting and - we think they are possibly the cutest quality socks in beautiful packaging baby socks in the world!” Tel: +44 (0) 1582 882124 Email: sales@sockacademy.com

nursery today

Sock Ons, the award winning product that keeps baby socks on has already become a household name and an absolute baby essential item. Sock Ons are worn over a baby’s socks ‘locking’ them into place with a patent pending design and making them an ideal present, gift topper or impulse buy. Sock Ons are available in a full colour and size range and co-ordinate with Dribble Ons bandana bibs, Mocc Ons slipper socks and new Step Ons rubber soled sock shoes. All products are available with an eyecatching countertop display unit excellent for impulse purchases. Web: www.sockons.co.uk

,WJFY LNKYX KWTR FS^TSJ TS FS^ THHFXNTS

CHINA NURSERY CHINA

POLAND BRANŻA DZIECIĘCA

E N G L A N D N U R S E R Y T O D AY

RU S S I A PA R E N T S ’ C H O I C E

GERMANY BABY & JUNIOR

S PA I N P U E R I C U LT U R A M A R K E T

NETHERLANDS BABYWERELD

SWEDEN LEK & BABYREVYN

N O R WAY B A B Y, H O B B Y & L E K E T ØY

(TSYFHY OZINYM%_TTOT^ HT \\\ _TTOT^ HT

B C M I Pre s i d e nt Ta n j a K ra e m e r t e l . : + 4 9 ( 0 ) 9 5 1 8 6 1 1 1 9 , b c m i @ b a byc a re m a g a z i n e s . co m w w w. b a byc a re m a g a z i n e s . co m

BD_reklama_BCMI_297x210_v5.indd 2

25.05.2019 20:20

feature MEET THE PRs

Kiss of a good PR

Image Source: pexels.com

Getting your news out into the world can sometimes prove quite a tricky business with an endless list of pressing things to do. Fear not, as a trade sector this where a good PR company comes in. They take the pressure off and do all your promotion for you. From contacting the necessary press to marketing online, good PR companies know exactly who and how to get your news, deals, offers and promotions read by the right people, something that will only help you and your sales succeed.

Celebrate with Azaria

Bump your way to success The name bumpPR is renowned and trusted within the Nursery industry and the team is known across the sector for their hard work and personal touches.

Friendly and approachable, this award-winning family agency oﬀers a range of services tailored to suit each client’s goals and budget. Working with some truly iconic brands such as Medela, Snüz, Infantino, SnoozeShade, Kit & Kin and Cheeky Rascals, to name just a few, bumpPR prides itself on having long-standing relationships with many of its clients, having represented some for nearly a decade! bump are a small team with bags of experience and heaps more enthusiasm, ideas and connections to boot. Press to celebrities, bloggers to inﬂuencers, the hardworking close-knit team are tenacious when it comes to pursuing coverage and achieving great results. Every client is made to feel important, with a tailor-made PR package delivered by passionate and knowledgeable professionals. Whether it’s a long-term, integrated strategy or a cheeky little social post, bumpPR will ensure that your company, product or service gets credible exposure in all the relevant places. In other words, they’ll get the right people talking about you. Tel: 01462 613 002 Email: lisa@bumppr.co.uk Web: www.bumppr.co.uk

nursery today

This year celebrating its 15th Birthday, Azaria is one of the UK’s leading family specialist PR, Marketing and Social Media Agencies.

With a proven track record and envied reputation, Azria works with brands big and small, helping clients reach their business goals through targeted campaigns. From strategy to content to execution, Azaria handles it all. It nurtures all clients including Maxi-Cosi, Quinny, Skip Hop, Beaba, Tiny Love, Thule, Aqua Wipes and Safety 1st, looking after all their PR needs; product launches, social media, celebrities, inﬂuencers, awards, sampling, brand and expert partnerships, product placement, and much more. Azaria is well known amongst the media, inﬂuencers and celebrities as the go-to agency for all-things family. Managing Director Amber and her fantastic team are experts at what they do and their passion shines through. Tel: 01604 217 000 Email: hello@azariapr.co.uk Web: www.azariapr.co.uk

Can do attitude! Bertelli Communications will celebrate their 10 year anniversary in 2020 and with that some of the most long-standing client relationships in the industry. The team at Bertelli like to think of themselves as part of a client’s team and work hard to understand their business and their goals. Their ‘can-do’ attitude combined with solid grass roots PR gets their clients where they should be, in front of their customers. Lianne Bertelli, MD at Bertelli Comms has worked on some of the UK’s most well-known brands as well as launching totally new companies and innovative products to the consumer and the trade. With experience in all aspects of PR, they can tailor costeffective campaigns to suit a client’s specific budget from one-off bursts of activity to working with you as your retained press office. Every week,

their clients and their products appear in lifestyle magazines, online, TV and in national and regional newspapers‚ in fact, whatever your target market read, listen to or watch they will make sure you’re there! Bertelli are also able to manage your social media requirements to support your PR activity. Lianne Bertelli, MD at Bertelli Comms says: “I cannot believe that Bertelli Comms will be 10 years old in March 2020. I absolutely love working in the Nursery Industry and the clients I work with. Our experience means we have an unrivalled database of contacts within this sector both B2B and B2C and we make it our mission to get our clients coverage that will raise brand awareness and ultimately drive their sales.” Fiona-Jane Kenworthy, Marketing Manager at CMS Nursery comments: “We have worked with Bertelli Comms for a few years now and are delighted with the coverage we have received for our brands. Lianne understands our industry and indeed our end consumer and so she is always able to identify the perfect opportunities to further our brand awareness.” Kate Skitt, Marketing Manager at Pretend to Bee adds: “We have worked with Bertelli Communications for several years and grown our on-line and PR presence dramatically as a direct result. Lianne is a fantastic copywriter, communicator and has a multitude of relevant PR contacts in our industry, including TV, magazine and on-line coverage. Without Bertelli Communications we wouldn’t have been able to get our brand out to the consumer in such an eﬀective way. Lianne is an important member of our team at Pretend to Bee and a pleasure to work with.”

Tel: 07739 023 756 Email: lianne@bertellicommunications.co.uk Web: www.bertellicommunications.co.uk

BABY CARE INDUSTRY STRATEGIC MAP Do you want to be visible on foreign markets? We recommend those with whom you can talk business. Get in touch with the representatives of the best nursery trade magazines. CHINA NURSERY CHINA E N G L A N D N U R S E R Y T O D AY GERMANY BABY & JUNIOR NETHERLANDS BABYWERELD N O R WAY B A B Y, H O B B Y & L E K E T ØY POLAND BRANŻA DZIECIĘCA RU S S I A PA R E N T S ’ C H O I C E S PA I N P U E R I C U LT U R A M A R K E T SWEDEN LEK & BABYREVYN

BD_reklama_BCMI_210x148_v5.indd 2

B CMI Pres id ent Ta n ja K raemer te l . : +49 ( 0) 951 861 119, b c m i @b a byc a re m a ga z i nes.co m w w w. b a byc a re m a ga z i nes.co m

25.05.2019today 20:20 nursery