Nursery Today September 2021 by Lema Publishing

SEPTEMBER 2021 ISSUE 12 VOLUME 24

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contents Re g ul a r s

6 News r Profile 14 Retaile r Snapshot 21 Supplie Shop 37 Talking roducts 40 New P by Products 42 The Ba Association

p16 Contributors 22 Barking Mad This month Pramland’s John Barker take a quick look at stock issues, but what’s really on his mind is visiting the Harrogate Int. Nursery Fair and is planning his visit.

the team Editor Penny Franks penny@lemapublishing.co.uk

Ad Manager Christine Contreras christine@lemapublishing.co.uk

30 Retail Matters

p24

Online4baby’s Managing Director, Christy Foster is takes a look at the digital landscape.

34 FanFinders

Sales Assistant

For FanFinders this month it’s all about sustainability and its importance to modern parents.

Marian McNamara marian@lemapublishing.co.uk

41 The Nappy Alliance The Nappy Alliance advocates positive

Production Director

change for parents by making reusable nappies more accessible.

Paul Naish paul@lemapublishing.co.uk

Features

Production Rick Vickers rick@lemapublishing.co.uk

16 Carriers & Slings 24 Pre-School

Managing Director Mark Naish mark@lemapublishing.co.uk

Interview

Chairman

32 Hardenberg&Co/Angelcare

Malcolm Naish malcolm@lemapublishing.co.uk

Cover Story

Circulation

12 Baby Jogger

Robert Thomas robert@lemapublishing.co.uk

Baby Jogger is starting a new journey with the launch of exciting new fashions across their City Mini 2 and City Mini GT2 stroller range.

p12 Cover Story Baby Jogger

Lema Publishing Ltd 1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930

www.nurserytoday.co.uk

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editor’s letter www.nurserytoday.co.uk Instagram: nurserytoday LinkedIn: Nursery Today

elcome to the September issue. In a always needed and with a changing world and ‘normal year’ this issue would cover a changing needs from parents new products always plethora of exhibitors and preview have a place.” Kind Und Jugend. However, when Remember also, Harrogate Int Nursery Fair will be was the last time we all experienced a ‘normal year’? opening their doors in October, showcasing so many The positive news though is that you will find with brands who will be proudly exhibiting. This is such an this issue the latest issue of Product Launcher, which important industry event for us all. For me personally, I covers a host of products that are being launched can’t wait to see product, receive demonstrations, take and are ready and available to order now. As this is a look at new products that have been launched and the final issue for this year, Product Launcher also speak to like-minded people - it really is going to be takes a look back at products the place to be in October for “Harrogate Int and highlight a selection that everyone in the nursery industry. Nursery Fair will be were launched during 2021. For more information simply visit Naturally we all appreciate that opening their doors in www.nurseryfair.com, where you perhaps we haven’t seen as many October, showcasing so can also preregister to attend and new product launches during the many brands who will gain your visitor pass. Pandemic as we would normally be proudly exhibiting. The Harrogate fair will also be expect, with brands focussing home once again to the BANTAs. This is such an quite rightly on the problems Companies exhibiting at the fair in that were not only caused by the important industry October this year could gain event for us all. For me additional recognition of disruption of the Pandemic but also Brexit and spiralling shipping personally, I can’t excellence for their products by costs. However, that said, we have wait to see product, entering these coveted awards. experienced some great launches Julie Milne of the Baby Products receive this year which have also Association explains: “The BANTAs demonstrations, take a are highly respected by retailers demonstrated that brands haven’t rested on their laurels and look at new products and buyers attending the show as know the important role these the awards are judged by industry that have been play within our industry. launched and speak to experts taking into consideration New products offer a refresh aspects such as safety, practicality, like-minded people” for many retailers on both their value for money, desirability and shop floors and websites. New products are a great market need. This gives them a heads up at the show way to create a buzz across social media platforms. As about which products are considered to be great retail independent retailer, Adele Brunt of Lullaby’s Baby choices.” For more information and to download an Den states: “New products are important as they entry form simply visit www.b-p-a.org create a buzz and bring focus to your business, it’s While on the subject of exhibitions, The Baby definitely something we all need.” With Sara Hubbard Products Association have also brought to our of Whites Farm Baby Barn commenting: “New attention within their article over on page 42 that the products are always important to help keep the store government have withdrawn TAP funding. if you are and its offering fresh and exciting. Innovation is exhibiting at Kind Und Jugend in 2022 or any other

Check out these great carriers and slings over on page 16 Product Launcher is here highlighting great new product launches.

overseas exhibitions, this is definitely worth a read and contains important information. As a note of interest the date I have been given for Kind Und Jugend 2022 to put into your diary is 8th - 10th September 2022 - keep an eye on their website for any updates at www.kindundjugend.com This month you will find among the pages our feature on baby carriers and slings. This has been a growing sector, more so perhaps since the first lockdown in March 2020 and these products have demonstrated their popularity among new parents who searched for a way to transport their newborns or infants while out and about and exploring the great outdoors without the necessity of a pram, and these have now turned quickly into a ‘must have’ nursery product by many parents. Turn to page 16 where you can view a host of product that are all available to order now. Finally our cover star this month is Baby Jogger. Simply turn to page 12 where they highlight their exciting new fashions across both their City Mini 2 and City Mini G2 stroller range. Next month in our October issue we will be fully focussed on the Harrogate Nursery Fair and will bring you a superb roundup of what you can expect behind the show doors - it’s certainly not going disappoint this year for anyone who will be attending. If you need to discuss how we can help drive business to your stand if you are exhibiting, utilise our online news service, be featured on our social media platforms, then drop Christine Contreras an email: christine@ lemapublishing.co.uk or give her a call for a friendly chat on 07764 154350. If you fancy a catch up with me, why not drop me an email: penny@ lemapublishing.co.uk and let’s put something in the diary - I can’t wait to see you all.

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news

Sponsored by

Mommy Bag from Childhome celebrates its 5th birthday! Childhome is launching a brand new version of the bag for the occasion: the Mommy Bag puffered, a version in soft quilted fabric. With this version, Childhome once again succeeds in being a trendsetter in nursery bags, with the coral red version as a statement piece for their 5 year anniversary. The original Mommy Bag was born in 2016 and is a must-have for young moms to use as a hospital bag. Due to its unique and Belgian design, large dimensions and careful workmanship, the bag has enjoyed worldwide success and is widely praised on online channels such as Instagram. Over the years, the Mommy Bag collection was further expanded with bags for the entire family such as the My First Bags for kids and Daddy backpacks for dads. The exclusive anniversary collection is also available in beige and black and looks very classy!

www.childhome.com

New licensees and new deals for The Very Hungry Caterpillar Eric Carle’s evergreen literary property, The Very Hungry Caterpillar, has welcomed four new licensees to its portfolio in recent months, with new deals with the Great British TeePee Company, Findel Education, DNC, and Gullivers Theme Park Resorts. New products are also being launched by a raft of the brand’s existing partners to bolster the consumer products programme, managed by Rocket Licensing in the UK for World of Eric Carle through the worldwide agent The Joester Loria Group. As well as the new partnerships, Rocket Licensing’s existing portfolio of licensees for The Very Hungry Caterpillar have been busy creating fresh products. Master Toy partner Rainbow Designs is launching a refresh of its wooden toy collection this autumn, while Dennicci offered its biggest ever babywear range for S/S21, with up to 20 SKUs launching across grocery retail.

Rockit

supports UK’s first baby-centred domestic abuse charity

Rockit is pleased to announce their new charity partner. The Aidie Trust work to help keep vulnerable babies safe – babies born to mothers who are victims of domestic abuse. Matt Dyson (Rockit co-founder) explains, “Every time someone orders one of our sleep aids from www.rockitrocker.com we will be donating 10% of our profits to The Aidie Trust. This is the UK’s first baby-centred domestic abuse charity. The charity provides life-changing interventions to some of the UK’s most vulnerable babies and we are delighted to be supporting their vital work”. Working alongside women’s shelters throughout Britain, The Aidie Trust provides invaluable support to babies living in domestic abuse refuges. Through generous donations, The Aidie Trust is able to provide new and expectant mothers in refuge with care packs consisting of essential baby supplies, grants and parenting support information booklets with contributions from UNICEF UK’s Baby Friendly Initiative. To find out more about The Aidie Trust or to make a donation please visit www.aidietrust.org

www.rockitrocker.com

Frugi Funds Teacher Training Through Eco-Schools Frugi has committed to funding a new online Teacher Training Programme as part of its on-going initiative with Eco-Schools, a global charity managed in England by Keep Britain Tidy. Each year Frugi donates 1% of turnover to charity as part of their Little Clothes BIG Change charity programme and has so far donated £850,000 over the past 17 years to help children and environmental non-profit organisations. Frugi is committed to working with Eco-Schools as part of this initiative. Frugi’s overall ambition is to help inspire a new generation of eco-heroes to change the world, which makes the Eco-Schools programme, the largest educational programme in the world, an ideal partner. As an extension of its on-going support, Frugi has donated funding for 300 teachers throughout England, from nurseries through to colleges, to attend three immersive sessions of an hour each to learn about the Eco-School programme and how it can benefit their school, pupils, and wider community. Training will be offered to the entire Eco-Schools network with the 300 free spaces allocated on a first come first place saved basis. Frugi CEO Sarah Clark comments, “Eco-Schools and our new Teacher Training Programme will not only benefit so many more children’s lives, but it helps raise environmental change-makers of the future.”

www.welovefrugi.com 8

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Profile

Century Logistics

Meeting the sustainability challenge with practical solutions Century Logistics have a proven history of providing great logistics services. They are now utilising that expertise to focus very much on the future. For 20 years Century have been providing comprehensive logistics services to some of the nursery sectors most recognisable brands. During that time there has been a sea change in the way that logistics providers support retailers. It is no longer adequate for providers to simply deliver products on time, it is now expected that logistics companies are able to deal with reverse logistics, repairs, disposal and contribute to the circular economy on behalf of their clients. Century understand the increasing difficulties facing manufacturers from a sustainability perspective. Consumers have become more educated, and indeed vocal, when it comes to the long term environmental viability of the products that they choose to buy. Brands are responding accordingly and paying much more attention to the full life cycle of the product. Century can use the expertise of their dedicated Repair Centres to prolong the life of the product through repair and

refurbishment. Alternatively, the Client Services team can support company’s in reselling their product into secondary markets. This not only enhances a companies green credentials by contributing to the circular economy, it can also provide a healthy stream of additional revenue. Returns have long been a problem to all involved in retail management. It is more important than ever that these are processed quickly and accurately. The rise of e-commerce has led to an increase in the volume of returns and a deterioration in the condition of items returned. The impact is considerable. Whilst consumers appreciate the convenience of e-commerce, suppliers are often left with the headache of handling increased volumes of returns (frequently in poor condition). One of the challenges Century are well placed to rise to is ensuring that these products can be refurbished and made available for resale Over the past 20 years Century have reboxed, rebranded, resold, retested and

About Century Logistics Century, a family owned third party logistics provider, supply value-added services across seven sites all within a short distance from Felixstowe, the UK’s largest container port and one of the areas nominated as a Free Port location in the government’s recent announcements. Tel: 01284 413100 | www.centurylogistics.co.uk 10

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“No two customers are the same. By having a broad range of options we’re able to provide all our customers with an à la carte menu which they can choose from. Every customer gets a solution tailored to their needs whilst having the reassurance that each element of the solution is tried and tested.” Paul Haines

relabelled vast quantities of product on behalf of their customers. The Client Services team headed up by Paul Haines provide bespoke solutions to their customers depending upon their exact requirements. The aim is twofold; provide an additional revenue stream whilst preventing unnecessary landfill. As Paul says “No two customers are the same. By having a broad range of options we’re able to provide all our customers with an à la carte menu which they can choose from. Every customer gets a solution tailored to their needs whilst having the reassurance that each element of the solution is tried and tested.” As a result of the UK’s exit from the European Union Century’s returns expertise is now being called upon more than ever. Many EU companies have historically been able to operate smoothly without a UK base. However, new customs procedures for returned product present a very real barrier to trade. Century are now working with a number of European partners to either alleviate these challenges and streamline the European returns process or provide a UK footprint. With huge investment in every area of the business and a commitment to both its clients and the environment, Century are perfectly placed to adapt to an ever-changing marketplace whilst adhering to their core values of “Integrity, Commitment and Excellence.”

Cover Story Baby Jogger

Adventure Together

with Baby Jogger Baby Jogger is starting a new journey with the launch of exciting new fashions across their City Mini 2 and City Mini GT2 stroller range. Discover their brand story: In 1984, avid runner and father Phil Baechler invented the first jogging stroller, because he believed that becoming a parent shouldn’t mean sacrificing his passion for running. Baby Jogger took that idea to heart, because they are more than joggers. They are people of passion, purpose, and drive. At Baby Jogger, they support parents and kids living life to the fullest, cultivating curiosity, taking on new adventures and rounding the corner to their dreams. They create baby gear to feed every passion and lifestyle – strollers for travel or off-road adventures. Throughout their history, Baby Jogger has focused on innovations that enable parents to bring their child along for the ride, prioritising modern designs that

nursery today

are agile, reliable, and smart. They engineer with precision for exceptional quality and durability, testing all their products to extremes, so parents and children can conquer every step and take every curve at stride. They back each stroller with a lifetime frame warranty because they know parents need gear that can keep up with their active life.

Baby Jogger is excited to present its iconic strollers with a range of new fashions:

City mini 2, everyday stroller:

The Baby Jogger City Mini 2 has an all-new lightweight and compact 3-wheel design. With the signature one-hand compact fold, the City Mini 2 is remarkably nimble and ready for adventure. The adjustable calf support and near-flat seat recline allows parents to find the most comfortable position for their child while the extra-large storage basket and UV50+ canopy with a peek-a-boo window provide the ultimate convenience. Parents can create a travel system by fitting their current car seat with a compatible adapter, stroll from birth with the City Mini® 2 carrycot or customise with a variety of accessories! City Mini® 2 is now available in three fashions: Opulent Black, Stone Grey and Brick Mahogany.

City mini GT2, The Baby Jogger

City Mini GT2 with forever air rubber tyres and all-wheel suspension providing uncompromised agility on any terrain. The signature one-hand compact fold, adjustable handlebar, and hand-operated parking brake provide parents the ultimate convenience while the adjustable calf support and near-flat seat recline allows parents to find the most comfortable position for their child. Parents can create a travel system by fitting their current car seat with a compatible adapter, stroll from birth with the City Mini GT2 carrycot or customise with a variety of accessories!

Discover more by visiting their website: www.babyjogger.co.uk or contacting Christopher Grech-Cini (christopher.grech-cini@newellco.com) nursery today 13

retail

DAISY TREE BABY BOUTIQUE

Beauty

in the making This month Nursery Today had the pleasure to question Claire Caborn, owner of Daisy Tree Baby Boutique in Aberdeenshire to find out a little more about this independent nursery store. I love Trade Fairs and have already visited INDX during the Can you tell us a little about Daisy summer and Tree Baby Boutique. What was the am looking inspiration behind the store? forward to The strength of a tree and the beauty of a attending flower was the inspiration behind the name Harrogate in Daisy Tree. Established in 2017 Daisy Tree Baby Boutique is a family run bricks and mortar and October. I love online shop based in Aberdeenshire. to meet the Safety, knowledge and exceptional customer service is at the heart of everything people behind the products as we do. From selecting the products we sell to ensuring that our customers make its so important informed decisions that are as bespoke as for me to have a they are. It’s a two way street and it is thrilling great to see customers return time after time. I feel relationship really privileged to be part of family’s lives when they take their first step to parenthood. with my Building the Daisy Tree brand and gaining suppliers. trust and striving never ever to have a Firstly how are you and the team? Growing! We now have an extra member of staff who works regularly with me a couple of days a week which is brilliant.

disappointed customer is paramount to us. 14

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What has been your biggest achievement since first opening? My biggest achievement has been surviving all the lockdowns and having a business at the other end!

Do you operate online and if so, how does this compliment your business? Yes we do operate online and apart from using the website to sell products it is also an information platform with blogs and podcasts.

What about social media, are you active and also operate across these platforms? How important is this to you? Social media is something I use every day. It’s a great bridge between Daisy Tree and our customer base. It’s a two way street and it’s lovely when we receive photos of people using/wearing our products.

Do you feel that your customers have altered the way they shop and if so, do you feel this is a sign of the future? We are lucky in that we live in a very “shop local” area, but yes in general it seems that more and more people are either buying online and up here, in Scotland, the secondhand market is very buoyant.

Are your customers looking for a price-matching service from you? Customers often ask to price match but in the main I try to focus more on the customer service they receive when shopping with us and try to gently dissuade them – sometimes it works!

Do you feel that your customers are informed as to which products they need? A mix really. Some customers know exactly what they are looking for. They have researched thoroughly and some like to have guidance especially when it comes to car seats

Have you taken on any additional products/brands recently that you feel will perform well for you?

Did you feel supported by the brands you stock during the Pandemic? Is there anything further they could offer?

I am about to open a wee children’s shoe shop within the shop. I am just completing my Society of Shoe Fitters Course and look forward to it opening later this year.

I really have felt supported. It’s been tough all round. I was having stock delivered to my home address so I could deliver it to customers and orders being drop shipped too. There’s nothing more anyone could have done. It enabled me to keep trading and I’m grateful for it.

Do you have a particular product or product category that is currently performing well? Yes car seats do particularly well for us. We are specialists in the field and have plenty of choice.

Do you feel we have sufficient innovation and new product launches within our industry? Yes I feel as though there is always something new launching and I struggle to keep up sometimes!

How do you monitor current consumer trends? I use platforms such as Press Loft which is great for monitoring current consumer trends and for planning ahead too.

With trade shows having to close their doors, yet set to now re-open, will you be attending any and do you feel these will be important to your business? I love Trade Fairs and have already visited INDX during the summer and am looking forward to attending Harrogate in October. I love to meet the people behind the products as its so important for me to have a great relationship with my suppliers.

Finally, what do you feel the future will hold for you? Do you have any plans on the horizon you would like to share with Nursery Today readers? This last year has been without doubt the hardest road to follow for new and expectant mums. With information overload all over the internet and no where to go to seek advice it certainly has had its challenges. Embracing the new era of Podcasting Daisy Tree published its first ever podcast – Diary of a New Mum which followed four mums on their journey from baby’s arrival and the subsequent months of settling in thereafter. Ensuring it was both informative and an easy listen was the goal which I believe we achieved. In addition, our blogs available on our website were avenues of information so I like to think we supported mums up and down the country. We are excited for the future. We were thrilled to receive £25000 of gifted airtime from STV through the STV Growth Fund as a result of our passion for championing diversity. We are looking forward to the advert being made and aired! Moving forward we will continue to embrace change, learn more, and use our knowledge to ensure that our local community is supported. nursery today 15

focus CARRIERS & SLINGS The baby carrier and sling category has grown in growth with these becoming ever more popular with parents as a travel solution while out and about. Here we speak to those in the know to find out more.

Get carried

away!

Image courtesy Joie

aby carriers and slings have big year for new product launches for continued to show a us and we aren’t done yet!” growth, perhaps more With so many varying designs and since the start of the Covid differences between baby carriers, pandemic. However, that said, there wraps and slings and the number of are many benefits to using a baby styles and sizes this is perhaps a carrier, sling or wrap, with a main focus category that can be overwhelming on lifestyle as these give parents the for the consumer. Different slings and freedom of movement with their little carriers will appeal and suit different one when a pushchair or pram may people so it is important to ensure to not be ideal. offer a variety of We asked Ergobaby’s options for your Marketing Manager, Holly customers. Joie’s Head Brewer what she felt is of Product currently driving this Development, Damon growth? “The coronavirus Marriott feels that pandemic and the way it perhaps consumers changed consumers’ who look at this lifestyles contributed to particular product an increase in popularity category, may opt for a in carriers.” She said, carrier first stating: adding “They are now “Slings can be a little more than ever before confusing and considered a must-have daunting to use so the product by parents as baby carrier will be they not only make the particularly appealing practicalities of home life to first time parents easier to manage but also who are perhaps offer parents increased looking for something peace of mind when out that is a little simpler and about. And as the to use.” world starts to open back Damon Marriott, Joie Taking this into up those parents who consideration would it may not have travelled with small be fair to state that new parents are children before are relying on their turning to the internet to carry out carriers to make the experience easier. research and perhaps this is a category Alongside this shift, innovation is where social media or influencers play driving growth across the category a role in driving awareness? Influencer and within Ergobaby too. It’s been a marketing is an effective way to not

“Hip Dysplasia is a really hot topic for parents who will obviously want to make sure that they are getting the best and safest product for their child.”

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only drive awareness of carriers and slings but also to directly convince consumers to purchase as they trust the recommendations of those influencers they follow.” Comments Holly. “We have a robust influencer Ambassador programme which includes working with our retailers to ensure we are supporting them as effectively as possible and to maximise on reach. “For example, we have a current influencer partner whose content will directly drive consumers to those retailers exclusively stocking one of our latest launches so we absolutely encourage retailers to chat to us about influencer marketing and how we can work together in this highly lucrative space.” We also spoke to Tag Togs owner, Amanda Green and asked her if she felt this was a sector that was brand focussed when it came to the use and purchase of a baby sling and how parents are finding information on the correct use of this type of product. “I would say that the larger brands are regarded as the ‘best’ choice and the cost of these don’t seem to matter. However, this is not always the correct assumption – I have seen people go to a sling library for help because they can’t use the sling satisfactorily, or it is uncomfortable. The sling library staff has shown them how to adjust the sling to fit better, sometimes this particular type of sling is just not the right fit for them and baby.”

Damon does feel however that brand names are often associated to products that are trusted by the consumer commenting “A trusted brand will always give consumers more confidence regardless of the category. A huge amount of research was undertaken before we launched into this category so it is hoped that along with the strong Joie brand name, we will quickly earn credibility within this category.” One notable theme that runs through both carriers and slings is that of hip dysplasia. Are consumers more aware and informed about this and perhaps seeking products that have endorsement? Damon says “absolutely” adding “This is a really hot topic for parents who will obviously want to make sure that they are getting the best and safest product for their child. We have gone that extra mile to make sure the savvy is going to provide the best possible support for our consumer and their little ones – it has even been certified as Hip Healthy by the International Hip Dysplasia Institute and we make sure this is clearly displayed on our packaging and website.” The key to success in this product category might be to ensure you have a selection of choice for your customers… we highlight a number of options that are available to order now from some of the leading brands in this product category.

featuring featuring featuring

autoclick™™ autoclick magnetic buckles magnetic buckles ™ autoclick

™ savvy ™ savvy ™ savvy body body carrier carrier

magnetic buckles

body carrier

4 4 ways ways 4 ways to to tote tote to tote your your cutest cutest your cutest carry-on carry-on carry-on

1 1

infant booster 1 infant booster infant booster

Share the joy at joiebaby.com Share the joy at joiebaby.com For more information and all sales enquires, please contact Share joy at900 joiebaby.com For information and salesuksales@joiebaby.com enquires, please contact Joiemore on the 01889 808 or all email: Joie on 01889 808 900 or all email: For more information and salesuksales@joiebaby.com enquires, please contact Joie on 01889 808 900 or email: uksales@joiebaby.com

2 2

parent facing 2 parent facing parent facing

3 3

3world

facing world facing world facing

4 4 4

back carry back carry back carry

focus CARRIERS & SLINGS

Hip healthy It’s time to strap up and embrace the Ara Carrier! This modern and stylish baby carrier features a whole host of positions for you and your baby to provide comfort and support with the hiphealthy “M” shape position. Whether being faced with the world ahead, nestled into you to fall asleep on your chest or just wanting to watch the world pass by behind you, this carrier has it all. Featuring wide padded shoulder and waist straps with easy to access front pocket.

01454 326 555 www.redkitebaby.co.uk

Move forward

sales@babybrandsdirect.co.uk |www.babybrandsdirect.co.uk

Infantino’s Go Forward Evolved Ergonomic Carrier is the perfect carrier for a growing baby. With 4 ergonomic carrying positions, this innovative baby carrier ensures that little ones are supported and kept comfortable and secure as they grow from infant to toddler. Suitable for children between 3.6 and 18.1 kgs, the Go Forward carrier supports baby’s back and hips in the perfect “M” position with knee-to-knee seat support. The padded shoulder pads and supportive waist belt ensure that mum and dad are comfortable while out and about with their little one. Leading baby and nursery wholesaler, Baby Brands Direct, have a great selection of Infantino baby carriers that are the perfect addition to any independent nursery store.

Complete carrier solution LÍLLÉbaby’s Award Winning Complete All Seasons carrier provides the perfect solution for comfortable babywearing in the unpredictable British weather with an innovative temperature control panel. When temperatures warm up the carrier’s clever front panel simply zips down and tucks away neatly to reveal a super soft breathable mesh, allowing a quick and adaptable way to keep baby’s temperature comfortable at all times. The Complete is suitable from 7-45lbs/3.2-20kg and offers six hip healthy approved carrying positions. It also has two-way adjustable straps, an extendable back panel, lumbar support and an adaptable seat which all come together to create near limitless options for a perfect ergonomic fit for both baby and caregiver.

info@lillebabyandme.com www.lillebabyandme.com 40

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focus CARRIERS & SLINGS

Hugging not lugging Meet the new savvy from Joie, the 4in1 baby carrier that makes baby wearing all about hugging, not lugging.

Made in the UK Tag Togs babywearing range are all made here in the UK!

The savvy boasts clever magnetic buckles on the shoulder straps that make putting it on and adjusting the straps yourself, a doddle, with no twisting or extra pairs of hands necessary. Joie have carefully engineered a design that will cradle your precious cargo’s naturally C-shaped spine, hugging them in their favourite fetal position that’s best for both snuggling and developing. The optimal support of savvy lets little one sit smart in an ergonomic M-shaped position that promotes healthy spine and hip development, certified hip healthy by the International Hip Dysplasia Institute.

uksales@joiebaby.com

If your customers are looking for the perfect way to keep baby close, bond and be able to communicate with them, then look no further than Tag Togs! Lovingly designed, developed and handmade by babywearing mum at their premises in Huddersfield, this product range is a perfect solution. This crafted baby sling/wrap range enables the wearer to be hands free to care for other children or to simply have a cuppa and something to eat. With a Tag Togs sling or wrap, parents will be able to get out and about with baby close, whether they want to walk the dog, make the school run a breeze, use public transport or enjoy family days out, this range gives the freedom to do this knowing baby is safe and happy. Whatever their needs, you’ll find the perfect Tag Togs to nurture both baby and the wearer.

www.tagtogs.com

Streamlined design Unparalleled softness and a streamlined design in a carrier that does it all - the new Omni Dream baby carrier joins the Ergobaby Omni family. Made with 100% SoftTouchTM Cotton, its brushed fabric keeps wearer and baby cosy and comfortable. Like all carriers in the Omni range, the Omni Dream is suitable from birth to toddlerhood (7lbs-45lbs / 3.2kg-20kg) and offers all four carry positions (front inward facing, front outward facing, hip carry and back carry), making it the only carrier parents will ever need. Ergonomic for both parent and baby, the Omni Dream also comes with the brand’s ErgoPromise lifetime guarantee.

www.ergobaby.co.uk

nursery today

supplier snapshot This month we talk to some of the industry’s finest on the subject of baby carriers and slings.

Damon Marriott

Holly Brewer

PRODUCT DEVELOPMENT MANAGER, JOIE

MARKETING MANAGER, ERGOBABY UK Do you feel that consumers are more aware and informed about hip dysplasia? Hip Dysplasia is the most common abnormality in newborn infants according to the International Hip Dysplasia Institute, which means it’s vital to ensure parents are educated on the risks of products that interfere with healthy hip positioning and on those which conform to the Institute’s best practices. It’s also important that brands and retailers work together to educate consumers on correct usage of hip-healthy products. All Ergobaby products are acknowledged as hip-healthy by the International Hip Dysplasia Institute and as education around the condition increases, more parents are turning to this accreditation to confirm they are purchasing products which ensure the best quality of care for their child. Are there notable differences between consumers who choose a carrier or a sling? Products that need to be wrapped or tied can often be daunting for first-time babywearers so tend to be favoured by those with more experience in babywearing but with the right education from brands and retailers first time parents can be persuaded to purchase. There is often an emotional connection made between consumers and the cosiness of wraps, and their lower price point can often tempt those who are unwilling to commit to babywearing as they trial a wrap and then make the step up to a more structured carrier. Soft-structured carriers tend to be more versatile, being suitable for multiple positions over the course of a child’s growth and development which often appeals to parents looking for an ‘all-rounder’ product and those who are concerned with their product being cost effective. Since launching our Ergobaby Embrace newborn carrier we have also seen many parents come to appreciate the option of a hybrid product that offers the softness of a wrap with the ergonomic comfort and structure of a carrier. This is particularly true of new parents, the Embrace’s jersey material feels soft against a newborns’s skin and the structure and buckles ensures nervous parents that their baby is safely supported. They also welcome the ease of use during the upheaval and ‘newness’ that comes with newborn life. What benefits can retailers expect by stocking products within this category? With the benefits of babywearing now common knowledge among parents and parents to be, carriers are a firm ‘must-have’ on most new parents’ shopping lists, meaning retailers can’t afford to miss out on this lucrative opportunity. We recommend stocking a range of models which not only reassures customers that they will be able to find the perfect carrier for their family from your store/website, but can also encourage repeat purchase.

Amanda Green

Are we currently experiencing an increase in popularity in the carrier/sling product sector? – Baby wearing in general is certainly becoming more popular as parents become more aware of the benefits – babies can generally feel more settled with that close proximity to a parent, and it allows mum or dad to have their hands free to do other things. It is this increase in popularity that has led Joie to take its first steps into the baby carrier field with the launch of savvy earlier this year. We have been incredibly impressed by the sales and consumer interest in the product which is reassuring for us as it is a new sector for the brand. What would you say is driving this growth? Because it is a new sector for us it is hard to say for certain – but parents are more than likely doing their research into the pros and cons before buying. Throughout the pandemic people have been more focused on the time they can spend outdoors, going for long walks and keeping active – baby carriers and slings may make some areas more accessible than a pushchair. Are there notable differences between consumers who choose a carrier or a sling? Slings can be a little confusing and daunting to use so the baby carrier will be particularly appealing to first time parents who are perhaps looking for something that is a little simpler to use. What advice could retailers give their customers who are looking at these products? Savvy really does need to be tried to be believed so visit your nearest Joie retailer to give it a try and see how simple and easy it is to fit and adjust, as well as how comfortable it is to wear. What benefits can retailers expect by stocking products within this category? Retailers can certainly expect to see Strong sales due to the strength of the brand’s awareness and the extensive marketing campaign that has been in place to back up there launch of this new line.

OWNER, TAGTOGS

Are we currently experiencing an increase in popularity in the carrier/sling product sector? We haven’t seen an increase in sling sales over the last few years, but they are massively more popular now than when I started using them 12 years ago. People seem to choose the larger brands over us smaller brands even though the sling might not be right for them. What would you say is driving this growth? The larger brands, social media, tv personalities, appearing on tv shows. Do you feel that consumers are more aware and informed about hip dysplasia? Customers I speak to at baby shows/events do not generally know about hip dysplasia, but I also work closely with our local sling library who educate people about this. Are there notable differences between consumers who choose a carrier or a sling?

Not with my experience – both a carrier and a sling are pretty much the same thing – they both carry a child just one type of sling might be preferred to the other – it is a personal choice. How do brands perform in this sector – are brands seen as a more confident purchase? I would say that the larger brands are regarded as the ‘best’ choice and the cost of these don’t seem to matter, however this is not always the correct assumption – I have seen people go to a sling library for help because they can’t use the sling satisfactorily, or it is uncomfortable and the sling library has shown them how to adjust the sling to fit better, sometimes this particular type of sling is just not the right fit for them and baby. Do you feel social media/influencers assist in driving awareness to this sector? Yes they do although they are not always the best at showing the correct positioning of baby.

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nursery matters JOHN BARKER

Harrogate International Nursery Fair is set to exceed expectations in 2021.

Barking Mad This month Pramland’s John Barker take a quick look at stock issues, but what’s really on his mind is visiting the Harrogate Int. Nursery Fair - here he takes stock of the 2021 show!

ello one and all, welcome to my little corner of Nursery Today. I trust the last month has been good for you all and you’re all looking forward to the final quarter and the inevitable boom that is new year. New Year! Are you crazy that’s months away and we have lots to look forward to before then. . . .like the return of trade shows! Yes, October means we finally get to leave our stores and travel to a trade show, something none of us have done for a long, long time. More on the show later but first I thought I’d touch on the issues we are all experiencing with stock. Stock delays are continuing, no news there. Stock issues are forecast to continue in 2022, no news there. However, the press are starting to mention on a regular basis the chaos being caused by a lack of HGV drivers and this is starting to have an impact on the attitudes of ours customers. Given the increased coverage in the media customers that take the time to keep up with the worlds events are now more aware of the issues being experienced. OK, so the press are primarily focusing on the affects on the food industry but customers are far more appreciative that these issues extend to all goods. We have seen an increase in customers ordering 22

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early in order to avoid potential delays and in addition to this customers with items delayed are far more calm. It’s been a pleasant change not having customers tell us that it’s our fault their order is delayed by a week or two. I just hope that there’s no shortage of boxes of Christmas chocolates come December! So back to Harrogate, literally! What’s not to love about Harrogate? It’s a super pretty little town and home to our very own UK nursery trade show. And what a show 2021 is set to be! I’ve been in the industry for about 15 years now and I remember when I first started, my Dad used to visit Harrogate for the weekend, it warranted it. Lots of halls, rammed full of all the brands you’d hope to see. Cologne was always in the background but Harrogate was everyone’s “go to” show. Sadly, as brands started to leave the show and become more Cologne focused the Harrogate nursery show started to look a little flat. The weekend visits ended up as a day out and I even remember one year we spent a total of 4 hours in the halls! I may be wrong but I seem to think the show only

Trade shows are brilliant for presenting new opportunities. It may be a brand you’ve been after for a while or something that just catc hes your eye. When you spend all day in your store it’s very easy to become blinkered, a trade show opens your eyes to the bigger picture and opens doors to new products and brands

john@pramland.co.uk

Trade shows are brilliant for presenting new opportunities. It may be a brand you’ve been after for a while or something that just catc hes your eye.

It felt different, there was more halls and those halls where FULL of brands. It felt like a corner had been turned and showed signs that the Harrogate nursery show was back on the map. Fast forward to 2021 and just look at what will be waiting for us in those hallowed halls. We have returning stalwarts like BabyStyle and Bebecar and so show opens your eyes to the bigger many more – Silver Cross, Venicci, Joie, picture and opens doors to new Cosatto and iCandy. Then we have brands products and brands. that I haven’t seen in Harrogate for years Finally trade shows are a fantastic like Cybex and Dorel – and there’s even place for brands to show you what’s brands that have never shown like Mamas coming. We all love new products and & Papas! If you visited Cologne and had the innovations they bring. I especially access to the brands showing at Harrogate love the wonderful technology that is you’d be happy – but on your doorstep, spawned by the car seat industry and here in the UK it’s something to be really I’m hoping to see some great new pleased about. innovations at Harrogate. When it comes to trade shows there’s Normally before I attend Cologne I a few reasons to attend. Firstly the social mention a few things I’m hoping to see aspect is hugely important. It’s great to and a few little gems that I would catch up with reps, some of which we recommend you look at if you don’t may not have seen for some time due to currently stock them. . . Today is no COVID restrictions. But it’s also a exception! So, here’s JB’s list for wonderful chance to meet names you Harrogate 2021. know from other stores. We all see I know Andy Crane reads this so names pop up on the NSG forums – fingers crossed he can help me out on now’s your chance to finally put a face to this one, I’m hoping to see some more that name and share your thoughts with consisted of 2 halls and many of the firm news of an Oyster 3 tandem like minded people. brands had vanished. Adaptor. It was teased a couple of years Secondly, trade shows are brilliant for The last show in Harrogate, you’ll have presenting new opportunities. It may be ago at Cologne and I’d love to see the to forgive me as I can’t recall if it was Oyster 3 become a Max. It’s a brilliant a brand you’ve been after for a while or either 2018 or 19 (let’s be honest the past something that just catches your eye. product that’s really become a must couple of years have been a slight blur) have product in the industry and if it When you spend all day in your store it’s was a belter!DL B&XGGOH&RB17B6HSWHPEHUB B 2 SGI offered parents the ability to double up it very easy to become blinkered, a trade

would take it to the next level. Over on the Cybex stand I have no idea what newness we’ll see but it will no doubt be crazy! If Cybex know how to do anything it’s how to bring us innovative, market leading products and I’m sure this trend will continue for a long time. Anyone looking for a high quality, affordable car seat range with good margins should head over to speak with Warren over on the Cozy N Safe stand. They have some very good, parent friendly products and they are a really nice bunch of guys to deal with too. Their Comet car seat is a winner and I can honestly say it’s worth a visit to check out! It wouldn’t be a show without Bebecar showing some head blowingly crazy fabrics and I’m hoping 2021 is no exception. Sadly there’ll be no Kevin but I’m sure the welcome on the stand will still be as big and happy as always. So, that’s me done for another month. If you see me wandering around the halls like Gandalf in Moria looking a little lost and fleeing from a Balrog don’t forget to say hi!

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focus PRESCHOOL

The perfect balance Check out the ranges available from CuddleCo designed to entertain little ones while offering skills such as coordination and balance.

Toyin’

CuddleCo have a range of rocking toys, including a horse, elephant and even a scooter. Children love to rock back and forth, entertaining themselves for hours on end. These toys are the perfect way to teach little ones balance and coordination while rocking. The integrated safety arm and backrest provide extra support so that the child can play safely.

0161 702 5062 sales@cuddleco.co.uk

around

The infant and toddler toy market continues to grow and expand which isn’t really surprising as babies and infants aren’t yet ready for electronic devices and apps. However, that said there is a new generation of parents on the block and attitudes towards this might quickly alter where parents seek toys that also have a level of technology built in. We are experiencing more infant and pre-school toys being launched where some level of App is included to work alongside the product.

h en buying toys for little ones, parents are often seeking a mix of both educational and entertainment factors to assist their child to learn while also having fun which in turn can provide a great opportunity for retailers to cash in on products that offer a level of both. However, you can’t beat sometimes the appeal of a more traditional approach to toys that fall within this category, be they made of suitable plastics, wood or fabric. Remember, this is also a great category if you are looking for gifts in-store or to enhance your websites - as a trade we are fortunate that manufacturers in the toy sector provide age relevant toy ranges that recognise that there are many elements to make a perfect toy and one which also offers huge gifting appeal.

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Paddington set to play

Rainbow Designs is delighted to be celebrating its 50th Anniversary with a number of exciting new additions to its tremendously successful The Adventures of Paddington toy range, specifically aimed at preschoolers. The Adventures of Paddington toy range is perfect to help spark little imaginations and encourage preschoolers to create their own adventures with Paddington. The exciting new lines include a fun-packed Talking Paddington Soft Toy with five Paddington phrases including ‘Hello, my name is Paddington’, ‘Where’s my marmalade sandwich?’ and ‘I wonder what adventures I shall have today?’. There are also two new fun-packed playsets, the Rescue Set and Multi Figure Set, that will join the existing range of the Play Bus Set, Collectible figures and Adventures of Paddington Soft Toys. Other joyful Rainbow Designs’ collections, that have been designed for preschoolers and helping little ones learn through play, include Peter Rabbit TV, The Very Hungry Caterpillar and We’re Going on a Bear Hunt as well as Guess How Much I Love You, Fun with Spot wooden toy ranges.

01329 227300 www.rainbowdesigns.co.uk

Introducing new Tonies Soft Cuddly Friends this autumn.

Discover a whole new world of stories, music and sleep content for audio explorers It‘s the perfect story time and sleep companion for little hands and active imaginations. Screen free, portable, audio players designed for little listeners. For sales, contact Robyn.Relph@tonies.com Visit us at the Harrogate International Nursery Fair, stand Q125 On 17th-19th October

focus PRESCHOOL

Compact at click of a button Get ready to roll with the Liki Trike, the world’s most compact folding trike. The sleek urban design of the Liki Trike allows you to be safe and have fun. With it’s unique and patented small fold, the ingenious trike simply folds and unfolds at the click of a button. Designed to easily fit in the boot of your car or the airplane’s overhead bin, the Liki trike allows you to travel comfortably with your child. Liki is adaptable to suit your child as they grow – it is suitable for children from 10 months to 3 years

0161 702 5062 | sales@cuddleco.co.uk

Soothing stories

with tonies

tonies: scree-free, portable, soft yet robust audio speakers for children up to 7 years old filled with stories, music and educational content. Simply pop a hand painted Tonie on top of the Toniebox to activate the sound, take the Tonie off and the audio stops, making it easy to use independently even for the smallest of hands. With a diverse range of titles to choose from, the Toniebox is the perfect nursery must-have audio player. The Sleepy Time Tonies support sleep routines with Nature Sounds, White Noise and Lullaby‘s, with 120 minutes of gentle music and relaxing sounds to help little ones drift off to sleep easily and calmly.

www.tonies.com

Ickle Bubba introduce Teepee time Make space for adventure this Summer with the launch of Ickle Bubba’s four-Piece Teepee Playtime Bundle. With matching printed bunting, a coordinating padde d playmat and two soft, cuddly cushions – little ones can create the cosiest den. Meanwhile, parents can be assured that once the teepee is set up, it’s sure to stay in place as its wooden poles have super safe non-slip ends. It’s also an ideal playtime acces sory for trips away as the poles are collapsible, making it easy to store away after being transported in its handy fabric carry case.

meghan.bird@icklebubba.com 40

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Role play Children love to mimick their parents, check out the Doll Carrier from Egobaby

The Ergobaby Doll Carrier is the perfect way for childr en aged 18-months and older to join in with babywearing while leaving their little hands free for other games or tasks. And with teddy less likely to be left behind when safely carried, hopefully there’ll be fewer tears too! It makes a great gift for big brothers and sisters, involving them in the care of their new little brother or sister by letting them mirror their paren ts and keep their favourite toy close.

service@ergobaby.co.uk

Created to perfection The Stephanie Collection features magical sparkly fabrics on a high polished chrome chassis. The pink shimmers in the sunlight and is trimmed with a stunning silver piping. Each Roma dolls pram comes complete with a coordinating bag which attaches to the handle, a removable apron and shopping basket. With 2 in 1 fabrics, the Stephanie carrycot converts into a seat unit with simple poppers. Inside the seat unit is a 3 point harness, for dollies of all ages! The Stephanie is available as a single or twin model, therefore is suitable from 36m right up to 16 years.

molly@romaprams.co.uk www.romaprams.co.uk

NEW

4 Figures

Inspiring little imaginations!

NEW

With © P&Co.Ltd./SC 2021

NEW

Phrases!

With

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Figures!

and

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focus PRESCHOOL

Come Rain or Shine

Beatrix Potter Gifts by Enesco launches a new Peter Rabbit baby collection Beatrix Potter Gifts by Enesco is proud to present its brand-new licensed Peter Rabbit Baby Collection. Having worked closely with Penguin to create the totally exclusive artwork, the new collection follows the theme ‘Come Rain or Shine’. Featuring everyone’s favourite cotton-tailed bunny, Peter Rabbit is depicted across the collection, seamlessly blending some of Beatrix Potter’s original illustrations with more contemporary representations of the literary character. Harnessing hot trends in the baby and nursery industry at the moment, the new collection sees Peter and his friends in a gentle watercolour washed background, where the sun shines and rainbow colours abound. Available to buy within the new Come Rain or Shine collection are the Peter Rabbit Muslin Squares, Peter Rabbit Face Cloths, Peter

Rabbit Bibs, Peter Rabbit Dummy Holder, Peter Rabbit Changing Bag, Peter Rabbit Changing Mat and Peter Rabbit Hooded Towel. Sure to be the most-wanted piece of the whole collection is the Peter Rabbit Changing Bag. Featuring Peter Rabbit on an easily wipe-down PU fabric, off-set against pastel splashes of colour on a cool grey background, the item measures 31cm x 35cm and is perfectly sized to fit everything you and your baby might need while enjoying a day out together, just like Peter and Mrs Rabbit. Retailing for £59.95 and complete with a giftable hang tag, the Peter Rabbit Changing Bag makes the perfect gift for any parentsto-be. The Peter Rabbit Changing Bag along with other items in the Come Rain or Shine collection are available to buy from:

www.beatrixpottergiftsbyenesco.co.uk

It’s never too early to introduce diversity… The launch of a new toy from Hippychick is suitable from birth onwards available to pre-order in time for Christmas can show children how.

In a world sadly still all too familiar with prejudice based around colour, gender and disability it’s encouraging to know that 98% of those parents asked in a recent survey are fully primed to introduce activities into their children’s lives to promote and encourage equality, diversity and inclusion. But the survey also revealed that only 26% of the sample knew at what age their child will start to recognise different skin tones. Leading experts in childhood learning show the age to be as young as six months*, whereas most parents in the survey opted for ages 3-5. It is also widely accepted that children can start to internalise racial bias from between the ages of 2 and 4*. It is unsurprising, therefore that diversity toys and aids for children are forging a category in their own right in the worldwide toy market. The latest to hit the shelves in time for Christmas is dena Diversity – the only toy that focusses specifically on different skin tones and that is suitable for use from birth onwards. dena Diversity is a passion of Julia Minchin, founder of Hippychick, a baby and toddler business that has been given the exclusive rights to distribute dena in the UK. Commenting on the launch, she said: ‘Exposing your child to a diverse range of people and cultures in their very early years is critical. But not all of us are fortunate enough to have this at our fingertips. Dena, we believe can start to work its magic from day one, helping babies to start to open their minds before they even become receptive. dena Diversity is a boxed set of 12 figures in various colours designed to emulate various skin tones. The figures are made from a food grade silicone and like the rest of the range, offer imaginative free-play opportunities for babies from birth onwards. It can be thrown, sucked, chewed, bounced, stacked, flexed and, when they are older, can even be used as moulds for cooking. The possibilities with dena are endless. www.hippychick.com

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Profile tonies

Learning is fun with tonies

Stories play a definitive role in early language development from learning, and as a child grows up, to reading and increasing vocabulary. Audio storytelling has the power to introduce children in the pre-reading stage to the wonders of narrative long before they can read for themselves. As listening forms the basis of early childhood language development, tonies - the smart audio system for children - turns listening and learning into an exciting experience for little ones of all ages. By unlocking a new world of audio adventures and curiosity tonies helps children to ignite their imagination through narrative. Education professionals in particular are enthusiastic about learning about the benefits of a Toniebox. Early Years teacher Lisa says: “tonies offers collaborative learning opportunities; for example, children can listen to the audio whilst reading the words in the book or look at the pictures as the story is narrated.” Making time for play every day is crucial for children, for both escapism and for their development. Active and independent play encourages concentration, as well as physical, emotional, cognitive, and social development, and teaches self-expression.

Tonies offer a huge range of stories and songs; from well-known classics like Rapunzel and Peter Pan, to modern day favourites such as Frozen and Julia Donaldson‘s classic Room on the Broom, the Gruffalo and Zog.

‘Immersive play also helps to build self-worth by giving a child a sense of their own abilities, helping them to feel good about themselves. Importantly, children should be allowed to choose how they play, following their own instincts, imagination and interests,’ says Miss Grant, Reception year school teacher, South London. tonies is defining a new era for audio systems for children. The robust, yet soft, screen-free and intuitive design of the Toniebox cube makes it easy for even the smallest hands to take control and operate it completely on their own. Tonies make learning new words fun and playful for children but also allows a child to listen independently as the Toniebox is simple and straightforward to operate. tonies also supports sleep training, with a selection of newly launched Nap Time Tonies this year., Nature Sounds, White Noise, Lullabies and Bedtime Stories. These promote

calm bedtimes and help little ones drift off to sleep easily. Tonies offer a huge range of stories and songs; from well-known classics like Rapunzel and Peter Pan, to modern day favourites such as Frozen and Julia Donaldson‘s classic Room on the Broom, the Gruffalo and Zog. Tonies also offers educational collections such as ‘How and Why’ figurines- Secrets of the Deep Sea, The Age of Dinosaurs, Space Travel: The Moon and Counting Songs. The worlds that are evoked by the audio spark childrens’ imagination and play and all without a screen in sight. A huge educational benefit of Tonies are the ‘Creative-Tonies’ which have 90 minutes of blank audio space for teachers or family members to record and upload messages, lesson plans and stories onto. These audio messages or stories can be listened to time and time again easily by children.

www.tonies.com nursery today

RETAIL MATTERS

Image source pexels.com

Retail matters

This month Online4baby’s Managing Director, Christy Foster is taking a look at the digital landscape.

s the Summer season and appearing in spaces relevant comes to an end, to your audience. If your keep in mind that customers are on specific social Winter is right around platforms, your brand should be the corner. Make sure you are too. 44% of UK consumers say prepared for the retail holidays of the year: The digital Black Friday, Cyber Monday, Christmas and landscape is now more Boxing Day. Childcare important than ever to items make up a retailers and succeeding whopping 22% of the online is a necessity in most popular goods order to grow and purchased online[1] and build your brand. UK consumers are forecast to increase spend by 34.7% online in 2021[2], it is essential that your they are actively using digital channels more in 2021[3]. Recent website, apps and tech are statistics continue to persuade us optimised, your strategy is ready that this shift in consumer and plans are underway so your behaviour is not a temporary business is equipped for a very change. Social media is quickly busy end of the year. on its way to becoming the new The digital landscape is now department store. If you do not more important than ever to retailers and succeeding online is have an omni-channel approach already, it might be time to adjust a necessity in order to grow and your business model and assess build your brand. Of course, what changes need to be made success is measured through the to progress to the next level for increase of online sales, hitting your brand. KPIs and resulting in a clear ROI. Changing up your strategy and However, online success is also exploring what options are about building an engaged community through social media, available will become invaluable to you later down the line. positive brand communications

“

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Knowing what works and what doesn’t when it comes to selling to your audience is a great strength that only comes with testing different channels and figuring out what is best for your business. If your brand is struggling with building consumer trust, influencer campaigns can be a good way to develop this. Consumers are twice as likely to trust the people they follow on social media to give an honest review of a product than they are to trust the website of the company selling the product[4]. If brand awareness is something you want to work on, a comprehensive PR strategy can help convey the values which resonate with your target audience. Taking a more consumercentric style to your marketing and communications isn’t spoken about enough in the ‘new normal’ we are now in. It’s been a tough year, especially for parents. From the stress of home-schooling to financial struggles, connecting with them on a human-to-human level is crucial. Examining your brand’s external and internal communications and confirming your language is focusing on the

correct people, be that customers or employees. Does your brand’s tone of voice best represents your brand and the people behind it? You might be surprised with what you uncover. It is very important to us at Online4baby to listen to what our customers want and make the necessary changes to accommodate them. We take an ‘always-on’ mentality, everything can always be improved or enhanced, and we look to our customers to help guide us on what to focus on next. We are in the process of launching our new website, which will revolutionise the consumer experience and our working practices. Alongside this, we are making even more strategic decisions around the future of our business and ensuring we have the right people in place to deliver growth over the coming years. It is a very exciting time and we can’t wait to see our hard work behind the scenes come to fruition very soon! Sources: Statistica, 2021 eMarketer, 2020 Facebook, 2021 MicroBiz, 2021

Profile

Babymore sees encouraging growth

Babymore

Throughout a difficult period, Babymore has maintained an upward trajectory, with excellent products, sustainable levels of stock and competitive pricing. The last 18 months have been a really testing time for many retailers, squeezed margins, diminishing stock levels and sky high customer expectations. However, throughout this time, with the generous support of retailers nationwide, Babymore has seen a healthy and sustained period of growth. This has been achieved with a combination of sensible planning, great customer service, imaginative promotions and good communication. The furniture on offer from Babymore has been paramount in the company’s success, the quality is second to none and the design and manufacture are category leading, all at the very best prices in the industry. The Eva, Stella, Velvet and Bel range continue to lead the way with many unique features, the drop sided option being one of the stand out selling points.

The furniture ranges are supported by their very popular chemical free mattress selection. All sizes are available and Babymore offers a full range from fibre through to an industry leading Dual Core mattress. On top of all this, Babymore has also seen magnificent growth coming from the Memore Pushchair range, available as an 11 or 13pc system, with or without a high spec car seat and Isofix base. The quality is superb, with everything you need supplied as standard, and the price is easily the best in category. Babymore continue to innovate and adapt and are looking forward to seeing you all at Harrogate Hall Q, Stand 15, to discuss how they can assist to ensure a great year ahead. www.babymore.co.uk

nursery today

Profile Angelcare

Movement of

monitors Angelcare was first introduced 1997 with the company winning the TIMES Magazine’s Best Invention of the year with the Angelcare AC101 monitor with 2007 seeing the Angelcare AC401 Baby Movement Monitor with Sound being launched, quickly followed by the world’s first Baby Movement with Video being launched. The AC1100 was dubbed the ultimate baby monitor featuring 2.4GHz digital transmission and touch screen. Since then, the company has continued to show innovation within the baby monitor sector and is now a market leader in this category. This month Nursery Today questions Hardenberg&Co’s Marketing Manager, Eleanor Naden to find out more. Are we seeing a rise in monitors that have additional functions - for example links to phone apps, movement sensors, video capabilities..? Of course new functions and technologies come, and in some cases, quickly disappear. Angelcare has always been known for our innovative movement sensor pads, we are the original baby movement monitor brand in the industry, so we have been at the forefront of monitoring for more than 20 years. What sets us apart is that we know many parents simply want to monitor their baby for their own peace of mind and Angelcare allows them to do just this. We offer that level of extra support with our Movement Sensor Pads but we don’t 32

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For over 20 years, Angelcare has been at the forefront of parents’ minds, setting the standard in baby monitors.

overwhelm parents with too much information which for many may cause more anxiety and worry.

Do you feel this is a category that might be driven be price?

Price is a key driver in every category, consumers are much savvier than they used to be, we know that they want the best product for the best price. And our research shows that parents will always research as part of their purchase journey.

Is this a product category where dads might be a little more involved in when making the purchasing decision? More than ever dads are getting involved in the purchase process of baby products, and we really see this is the case when it comes to monitors, with the rise of additional

features and functions dads love a bit of tech and all our Angelcare monitors offer that. I had my first baby last October and the Baby Monitor was the only product my partner was really interested in, but of course we used Angelcare.

Are parents looking at monitors that have a level of portability?

Yes, parents want to know that their baby monitor can be used whilst on holiday or at the grandparents at the weekend. The Angelcare monitors all benefit from not needing an internet connection or an app so they can be used anywhere, any time. We know parents love this versatility and the added bonus is there is not a risk of video hacking which unfortunately can be an occurrence with other brands of monitors.

www.angelcarebaby.com

Say Goodnight to Anxious Nights

joyous time, but Adjusting to a new baby is always a time routine for many getting into a regular sleep a particularly can be a little tricky whilst also being rents. anxious part of the day for many pa itors have Baby Movement Video & Sound Mon For the last 20 years the Angelcare ronment envi re secu and safe a more simple, been mak ing the sleep time routine for both parents and babies. itors have monitor brand, the Angelcare Mon Being the original baby movement and d lope deve rtly which have been expe the latest technology and features improved over the years. pad efit from the award-winning sensor All the Monitors in the collection ben all times. technology which monitors baby at Info@hardenbergco.co.uk Angelcarebaby.com

For secure bedtimes,

we keep life simple Baby Movement Monitors with Video and Sound

For millions of babies worldwide Angelcare have been supporting parents with our award-winning, tried and tested products for over 20 years. The original movement monitor in Europe, we’re still a firm favourite with parents and retailers today

Features:

Tracks Movements

Non-Contact

Constantly monitors baby, alarm only sounds if there have been no movements for 20 seconds

The wireless Movement Sensor pad is placed safely under the mattress, nothing touches baby or disturbs their sleep

Smart Design

Simple To Install & Use

No need for wifi or the internet, tracks baby safely and securely

No fuss to set up, easy and intuitive to use

Simple. Smart. Secure. angelcarebaby.com nursery today

Consumer insights:

FANFINDERS

Sustainability:

mapping its importance to modern parents Do green credentials finally matter more than price? Can we expect behaviours to change drastically following the pandemic? FanFinders have been drawing conclusions from how modern parents feel about two hot topics: switching to electric cars and sustainable travel.

s part of our recent insights series, we surveyed over 3,000 UK parents in our Your Baby Club community around a couple of topics that are crucial to the future sustainability discussion. The idea of a ‘carbon tax’ for airlines or consumers has been proposed regularly over the past few years, while electric/ hybrid cars are seen as a key part of the government’s plan to reach net zero carbon emissions by 2050. The insights that emerged help us to pinpoint just how much the pandemic has altered the attitudes of modern families to tackling climate change and, by extension, what this could mean for brands and products with strong eco-credentials over the coming years.

Making changes Our survey revealed that there is appetite from parents to switch to an electric or hybrid car. 86% have some interest in owning one in the future and over a third (35%) expect their next vehicle to be electric or hybrid. The attraction? 59% believe the biggest benefit of owning an electric or hybrid vehicle is reducing pollution and interestingly, 75% think that owning a ‘cleaner’ vehicle is important to teach their children about sustainability. As for sustainable travel, 85% stated that this is an important issue for them and following the pandemic, almost 3/4 (74%) want to travel more sustainably. This includes 40% of parents who would like to stay in sustainable

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accommodation over the next year and 80% of families willing to travel to less popular destinations and attractions to ensure they aren’t contributing to overcrowding. We could see this start to impact consumer decision making. 75% of families revealed that seeing an airline take steps to be ‘cleaner’ is important in choosing whether to fly with them, while 60% get annoyed when somewhere they are staying prevents them from being sustainable (e.g. lack of recycling facilities). These shifting attitudes aren’t limited to just motoring and travel choices either. Almost 40% of families said the pandemic has inspired them to make positive changes in how they recycle at home and over a quarter (26%) want to reduce their food waste.

The power of price Despite the motivation to become more sustainable, there is evidence that price remains the crux of any decision. Even though our travel survey revealed that 55% of families would be willing to pay more to make their trip sustainable and over a third would accept a 10% increase on the price of their holiday to make it carbon neutral, the majority (54%) would only be willing to pay an increase of less than 5%. 85% of families also stated that price was the most important factor in whether they would carbon offset their holiday. It’s a similar story with family vehicles. More than half (55%) of the

respondents believe that cost is the main reason more people don’t own electric or hybrid cars and 89% stated they would buy an electric or hybrid car if it was the same price as a petrol vehicle. Incentives could make all the difference. Over 60% of families agree there should be tax rebates for electric cars available to all consumers and utility companies should offer discount rates for electric car charging. The reality is that even though 40% of families said they are prepared to make lifestyle compromises to benefit the environment, almost half said they only choose environmentally-friendly options when it can save them money.

Consumers want more choice Beyond price, a clear insight from these surveys is that parents don’t just want a choice between ‘eco-friendly’ or ‘not’ to switch, they are seeking a range of

eco-friendly options which suit their lifestyles. Over 85% of families think that carmakers should provide more types of electric vehicles to encourage switching and 32% said they would book an environmentally-friendly holiday if there were more options available. 82% also don’t believe there is enough sustainable accommodation. While changing attitudes could be positive for eco-friendly brands, there is still a way to go for sustainable to become the mainstream choice for parents. As an example, family-friendly services, cost, location and brand reputation were all considered more important factors than green credentials for families when choosing their holiday packages. This suggests that for environmentallyfriendly products or services to continue competing at a larger scale with new families, they will need to represent good value and deliver on a number of priorities.

FanFinders is a performance marketing and consumer insight company that connects brands with parents who want what they have to offer via Your Baby Club. See more at fanfinders.com

For more information on FanFinders and the consumer insight they can offer, call: 0203 808 3011 or visit www.fanfinders.com

Sustainability Noordi

Noordi puts

sustainability top of agenda

The team at Scandi pram brand Noordi are ‘putting people and the plant first’ by adapting ethical, environmentally friendly manufacturing processes. Family business Noordi has made a conscious decision to put sustainablity right at the heart of its business. In an effort to protect the planet, and the rights of their workers, Noordi‘s mission is to reshape its business, making sure real change is accomplished. Going forward they will use more natural resources in their production processes and recycle and upcycle when they can. As a socially responsible business, Noordi will continue to employ local people, sustaining and developing fair, supportive working

conditions for all their skilled production and crafts people. Their bespoke product testing systems are being upgraded to ensure the quality and longevity of Noordi prams. That means these award-winning all-terrain prams can be used by parents for more than one child, offering great value. It’s also good to know that Noordi is designed and manufactured in Northern Europe. That means its journey to the UK has a short ‘global footprint’. sales@johnstonprams.co.uk

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Profile

Bloomsbury Mill

Roarsome

good collection Bloomsbury Mill unveils new Dinosaur World Nap Mat - The perfect naptime companion for little ‘Terror’dactyls. Bloomsbury Mill has extended its popular, award-winning Nap Mat range with the launch of the Dinosaur World Toddler Nap Mat. Available from September, the Dinosaur World Nap Mat is the perfect choice for littles who know their Pterodactyl from their Triceratops. Bring adventure to nap time with this fun and exciting 3-in-1 pillow, blanket and mat. A budding paleontologist will love settling down to rest amongst Diplodocus, T-Rex and Stegosaurus. This vibrant and playful design helps make naptime comforting and fun. Any parent knows only too well the irritability of a toddler who has missed their nap. Naptime helps toddlers to regulate their emotions, enhances learning and supports better nighttime sleep. It’s important that toddlers can feel comfortable and safe falling asleep during the day when they’re away from their own bed.

Nap, Rest, Play

Whether it’s a visit to grandma’s, a playdate with friends, camping, beach trips or daycare, the Nap Mat will become little one’s personal cosy companion. A Nap Mat can also give a child a safe, comforting place to 36

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retreat to if they’re feeling unsure or anxious as they learn about the changing world around them. For little ones starting daycare, a Nap Mat can give them a reassuring place to sleep in a new environment and help to ease the transition. Bloomsbury Mill Nap Mats are also ideal for younger children who have dropped their nap but still need some quiet time to rest and recharge during the day. They can retreat to a quiet spot to read, play and snuggle with their favourite teddy. The roll-out design, carry loop and removable pillow storage pouch make Bloomsbury Mill Nap Mats effortless and portable. Toddlers will love the personalised name tag and handy pocket for their favourite toy. It’s easy to care for too, just wash at 40 degrees to keep it fresh and clean. Nap Mats are also available in the following popular designs: Safari Adventure, Magic Unicorn, and Grey and White Stars. The Dinosaur World design is also available in cot bed, single bed and double bed duvet covers and pillowcases as well as pencil pleat curtains.

www.bloomsburymill.com

Bring adventure to nap time with this fun and exciting 3-in-1 pillow, blanket and mat. A budding paleontologist will love settling down to rest amongst Diplodocus, T-Rex and Stegosaurus.

talking shop With Product Launcher accompanying this issue, we spoke to a number of independent retailers to find out their thoughts on how new products work for their business.

Callum Craig

SAMUEL JOHNSTON BABY

Do you feel we have seen sufficient new product launches this year? No. I would put this down to COVID. Everyone is waiting for the Harrogate Show, and hopefully there will be plenty of new products to see there. It’s very exciting.

Why are new products important to your business? Of course, new products are vital to any business. It’s important to see innovation. And with a move towards sustainability, and the global footprint of products becoming more important, it’s great to see brands such as Noordi Prams, make real moves towards creating better working conditions for their staff. They are also using recycled materials their products. As Noordi comes from Northern Europe, there is no ‘shipping from China’ issues!

What do you look for in an item when stocking a new product that has been launched? We have to consider the margin – is it enough to make the product viable. Also, what are the marketing assets like? Strong images and branding are key and play a huge part in a product’s success. We are also keen to get products on our showroom floor, so floor discounts are important.

Molly Francis Coleman BABY BIRDS

Do you feel we have seen sufficient new product launches this year? There has been lots of new launches from brands, but probably not as many as a normal year. I know it’s been difficult to develop new products when designers can’t travel to the factories, but hopefully that will all change in time for Harrogate!

Why are new products important to your business? Customers are always looking for the latest model, and so many parents chop and change their prams all the time. They will buy into the latest model because they can’t be outdone! It’s an iPhone effect.

What do you look for in an item when stocking a new product that has been launched? Colours that follow current fashion trends, and a product that offers something a bit different to what’s currently on the market. A good price point is always a winner for customers too.

Vicky Blankenstein THE PRAM SHOP (KEDDIES)

Do you feel we have seen sufficient new product launches this year? Covid19 seems to have delayed a lot of manufacturer’s product launches in the last 18 months and that, in the circumstances, is entirely understandable. I am looking forward to Harrogate where I think there will be a lot of exciting new products launched.

Why are new products important to your business? New products keep the industry fresh. Customers are always looking for the next big product and new products always generate an excitement which is unrivalled.

What do you look for in an item when stocking a new product that has been launched? For us, the product has to be great quality and well made. Our customers are prepared to invest a little more for a product that isn’t going to break easily and last longer for them. It obviously has to look great to generate interest in the first place. Lastly, customers want innovation. There are so many products on the market, if a new product has something to separate it from the masses then that will always be a big hit for our customers.

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focus TRAVEL SYSTEMS

Special edition Introducing Adorra Luxe, a luxurious special edition travel system from Maxi-Cosi. Including the hero Adorra Luxe pushchair, matching Maxi-Cosi Pebble Pro i-Size car seat, Oria Carrycot, and a teddy lined footmuff so that parents have everything that they need for baby on the go. Suitable from birth up to 22kg, Adorra Luxe features premium matching fabrics, a stylish chrome chassis and deluxe vegan leather details. The comfortable padded seat also includes thermo regulatory materials to ensure that baby is content regardless of the temperature. Not only is it a lightweight option at just 12kg, the XXL shopping basket can also hold up to 5kg, so parents can carry more than just their essentials. Bi-material wheels and ergonomic side brakes also ensure a smoother rider and more durability.

www.maxi-cosi.co.uk

Perfect

travel solutions This month we shine the light on Travel Systems that are available to order now! Travel systems are a popular choice for many purchasing their first set of wheels or infant carrier as these represent superb value for money with great up-selling opportunities for retailers.

Ready to go with Litetrax Meet litetrax 4, a stylish and streamlined 4-wheeler that is suitable from birth to 15kg. With a 4-position mechanical recline and 2 position adjustable leg rest, the sleek, sporty and stylish 4-wheel chassis is a perfect fit for all types of travellers and pairs perfectly with Joie infant car seats. Featuring a one-hand instant fold mechanism, just pull and presto - this stylish and lightweight 4-wheeler packs away in an instant keeping you marvellously on the move, anywhere, anytime! The easy reach storage basket is super spacious and ready to load to the max, whilst the premium quality yet lightweight aluminum, keeps the stroller durable and light making all trips a doddle. Pair litetrax 4 with Joie’s i-Gemm and i-Snug infant carriers, and ramble carry cot to create the perfect travel system for your little one. 38

www.uk.joiebaby.com nursery today

Up to 20 configurations! The Gazelle S is the first travel system by CYBEX that can be used as both a mono or sibling pushchair, offering over 20 different configurations for parents on the go. Suitable from birth up until four years (approx. 22kg), this big city shopper is designed to grow with the family, simply add an infant car seat such as the award-winning Cloud Z i-Size, a second seat unit or the Gazelle cot. Packed full of functionality the Gazelle S includes a lower basket which can carry up to 13kg and an additional detachable shopper basket, which can hold an additional 10kg.

www.cybex-online.co.uk

Whole host of features

The Push Me Savanna Travel System is stylish, practical and easy to use.

Suitable from birth with a whole host of features and modes to use, let the adventures begin! A 2-in-1 seat unit easily converts from carry cot for new-borns or to stroller mode for older babies and toddlers. The generous proportioned seat is easy to fit onto the smart black matte finish chassis either rear or forward facing and includes reversible seat liners for both carry cot and car seat giving a plain or patterned choice. The large canopy features a retractable sun visor which helps protect baby from direct sunlight. Compact to fold away with four quick release wheels and also includes a large shopping basket, removable bumper bar and full rain cover.

01454 326 555 www.redkitebaby.co.uk

Car seat to stroller Safe, Simple, and Compact — the Doona Car Seat & Stroller has it all. Combining innovation and style, the world’s first complete and fully integrated travel system transforms from car seat to stroller in one simple motion. No matter where you’re going, it takes less than five seconds for you and your little one to get in and out of the car. With Doona, you never have to lug around a heavy car seat. This Car Seat & Stroller allows you to easily navigate the streets, hop in a taxi, or walk up the stairs, all without disturbing your sleeping child.

0161 702 5062 sales@cuddleco.co.uk

focus TRAVEL SYSTEMS

new! Sponsored by The brand that parents trust www.clippasafe.co.uk Happy swimmers with SplashAbout Splash About launches new swim nappy scientifi cally proven to keep faecal bacteria out of poo l water. www.splashabout.com

Rapid 4R Plus Trioset.. The sport all-rounder set This beautiful newborn set includes everything you need for a good start in life at an amazing price point.

for your The Rapid 4R Plus set includes a softly padded pram and a safe car seat . position lie-flat with seat comfy newborn as well as a UPF All three components - pram, car seat and pushchair seat - feature a large, 50+ rated, sun canopy that offers optimum shade. as well as Puncture-resistant all terrain wheels, the height-adjustable push handle mums. new to comfort extra offer ism mechan folding t compac and the fast

info@hauckuk.com www.hauck.de

Baby and children’s safety swimwear brand, Splash About has today launched a new swim nappy, set to transform the baby swim market. Scientifically developed and intensively tested over four years, the Happy Nappy DUO is the first swim nappy proven to keep harmful bacteria and viruses – including Covid 19, Ecoli and Cryptosporidium, which can’t easily be killed by chlorine alone – out of pool water. This is a significant development for baby swim schools and pool operators, because an outbreak of these pathogens is a leading cause of sickness which can result in pool closures and ultimately lost revenue. The Happy Nappy DUO is the most advanced reusa ble swim nappy available on the market today and it works thank s to the innovative Silver Lining fabric inside the Happy Nappy.

Stomp In Style Ickle Bubba introduce the Stomp V3 and its new navy fabric and champagne chassis. Ickle Bubba’s much-loved Stomp V3 is back with a bold new look. The new designs include a navy hood and fabric and a stand-out champagne coloured chassis. Parents can combine them for a pushchair with distinction or mix and match with the standard black chassis or existing fabric colours, to find a look that suits their style. Available in three combinations, you can choose from the 3-in-1 (all-in-one) travel system featuring the carrycot, pushchair and car seat, or simply the 2-in-1 carrycot and pushchair bundle. Within Ickle Bubba’s Stomp V3 All-In-One option you also have flexibility in the choice of the car seat; you can either opt for the ultimate Mercury i-size car seat which conforms to the latest R129 safety standards; or the Galaxy car seat, a rear-facing Group 0+ that confirms to R44 safety standards.

ian.hewitt@icklebubba.com

Focus

Nappy Alliance

From bottom to topical

Nappy Alliance advocates positive change for parents by making reusable nappies more accessible. On 30th August, the Daily Mail published an article speculating on rumours that the UK government are planning to introduce a tax on disposable nappies to encourage parents to switch to “greener alternatives” to help tackle the landfill crisis. Downing Street were quick to dismiss the rumours, with denial statements published the following day. The focus of the news in the national media then developed from the nappy tax discussion to campaigners urging the government to introduce reusable nappy incentive schemes across the UK. The issue of single-use plastic waste is a hot topic in government, with taxes being introduced for other single-use plastic products such as disposable plates and cutlery. Disposable nappies are currently in the top 25 products found in the ocean. A significant eight million nappies are used every day in the UK and the majority are thrown into landfill, with plastics such as Polypropylene and Polyethene making-up 30% of their composition, which takes up to 500 years to degrade. The Nappy Alliance (a group of reusable nappy companies who have been working with the government and advocating for change within the sector) are firmly against the Nappy Tax and strongly believe that this would hit

I strongly believe that we should take a dual approach to tackling this issue – we need to make reusables accessible to all new parents across the country and we need to make the companies producing disposables take responsibility for their environmental impact.” Guy Schanschieff

families struggling with financial difficulties the hardest. Guy Schanschieff, Founder & Managing Director of reusable nappy brand Bambino Mio, and Chair of the Nappy Alliance has been working with the government for over a decade to highlight the importance of the issue around disposable nappies and feels that whilst it’s good that progress is being made, and that the government are focusing on the single-use nappy issue, that introducing a tax is completely the wrong way to do it. Guy Schanschieff, Chair of the Nappy Alliance, says: “Whilst I emphatically commend the Government’s efforts to tackle the crisis we face with single-use plastic nappies, introducing a tax on them will only achieve one thing – punishing parents. “Whilst it’s true that we need to do everything we can to change habits and remove single-use plastic from our day-to-day, this responsibility shouldn’t rest only on consumers. The companies that make disposables need to be held accountable for what they are producing and making profit.” Campaigners are also advocating for reusable alternatives to become more accessible to parents with the help of financial incentives through local council initiatives. There is already a selection of local councils in London who operate reusable nappy schemes to encourage parents to choose to reuse, offering them

vouchers to put towards purchasing reusable nappies. These initiatives are in the interest of local authorities, as UK families send 355,000 tonnes of single use nappies to landfill and insinuation each year, costing Local Authorities (and tax payers) a whopping £32 million a year. If 10% more parents use reusable nappies this would save local councils £10 million. Schanschieff continues: “I strongly believe that we should take a dual approach to tackling this issue – we need to make reusables accessible to all new parents across the country and we need to make the companies producing disposables take responsibility for their environmental impact. We are already facing a problem of child poverty in the UK, and making parents bear the brunt of disposable nappies is unfair and unjust. We need industry commitment alongside governmental collaboration to ensure that reusable nappies become the first point of call for any new parent. Only then will we have a chance at stemming the flow of single-use nappies.” While parents, government officials and campaigners are critical of the idea of a nappy tax, all agree to the fact that something needs to be done to tackle the disposable nappy waste issue. It’s clear that accessibility is the key to tackling this issue in order to succeed. It’s important that parents have the option to choose to reuse and have the support in place to help them on their journey to become more sustainable.

www.nappyalliance.co.uk

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BPA

notice board

Government withdraws TAP funding Robert Anslow M anaging Director If you r company is a me mb er of the Bab y Pro duc ts Ass ocia tion and you are not cur rently receivin g me mb ers ’ e-bulletins wit h industry upd ates , but would like to, ple ase em ail juli e@ b-p -a. org wh o will add you to the databa se.

www.b-p-a.org

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Earlier this year, the Department for International Trade (DIT) announced its decision to withdraw the Trade Access Programme (TAP) funding to support SMEs to exhibit at international trade shows. This decision has been strongly objected to by the Sponsor’s Alliance, a membership group consisting of almost 70% of UK trade associations which have been delivering the TAP programme for over 10 years and of which the Baby Products Association is a member.

Collaboration

The Association became Trade Challenge Partner for DIT almost a decade ago along with numerous other UK trade associations supporting diverse industries from fashion and textiles, to engineering, brewing and music. These associations have been diligently managing and allocating TAP funding for British companies to exhibit at trade shows around the world helping to create access to exporting; particularly for small companies which are relatively new and inexperienced. In June this year, the Sponsor’s Alliance lobbied the government with a strongly worded letter to Graham Stuart MP and Minister for Exports for DIT and the majority of members, including the Baby Products Association wrote to their own MPs too expressing concern about the end of TAP funding and the potential consequences for British exporting overall.

Lobbying

Robert Anslow, managing director of the Baby Products Association, stated in this correspondence: “TAP grants have provided numerous companies in the baby products industry (particularly the smaller businesses which have only been trading for a few years) the vital pathway to exporting. Important international trade shows which introduce British businesses to customers from around the world are generally hugely expensive to attend and the government’s decision to withdraw this support will prohibit some SMEs from attending in the future.

The ROI for every TAP supported event attended has been immense for our members. For example, 40 companies attended Kind + Jugend in Germany in 2018 (one of the biggest baby trade shows in the world) receiving combined TAP grants of £60,000. The total orders taken at the show by those participants were valued at almost £3 million. The loss of TAP grants will have a major impact on our members’ ability to attend such events in the future – and consequently a huge loss of export revenue opportunities for our industry.” Prior to Covid restrictions the Government announced a DIT scheme available from November 2020 to early 2023 called the Internationalisation Fund to assist SMEs ready to start exporting goods or services or expand into new overseas markets (please see separate article below for more information).

Future plans

In a recent press release, DIT has promised a new approach to its support for British businesses when it revamps its export strategy in the near future. This follows calls from the Federation of Small Businesses (FSB) for the UK to match the support of other countries such as that offered to exporters by Canada and Australia. In response to the criticism from the Sponsor’s Alliance and UK trade associations over the scrapping of TAP, a DIT spokesperson said: “We want trade shows that work better for businesses in every part of the country and support our vision for an export-led recovery from the pandemic. We look forward to setting out this new approach ahead of our revamped export strategy later this year.” The Baby Products Association will keep its members and the wider industry informed on updates regarding future funding for international trade events.

Internationalisation Fund – what you need to know

The Department for International Trade (DIT) has launched its new Internationalisation Fund supported by

the European Regional Development Fund (ERDF). Match-funded grants of between £1,000 and £9,000 will be available for future activity, subject to eligibility and availability). To secure a grant, companies need to fund a proportion of the costs themselves and this varies according to where the business is based – but will be either 40 or 50% of the total cost. The fund is currently available throughout England, except Cornwall and the Isles of Scilly, which have similar schemes. Visit www.great.gov.uk/campaigns/ internationalisation-fund-for-englishbusinesses for more information.

Gain recognition for your products! Companies exhibiting at Harrogate International Nursery Fair in October this year could gain additional recognition of excellence for their products by entering the Baby Products Association’s Baby and Nursery Trade Awards (BANTAs). Julie Milne of the Association explains: “The BANTAs are highly respected by retailers and buyers attending the show as the awards are judged by industry experts taking into consideration aspects such as safety, practicality, value for money, desirability and market need. This gives them a heads up at the show about which products are considered to be great retail choices. For more information and to download an entry form, visit the website at www.b-p-a.org For more information about joining the Baby Products Association and receiving information and support for your business, visit www.b-p-a.org – or contact Julie Milne at julie@b-p-a.org

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Nursery Today September 2021

Articles inside

Hardenberg&Co/Angelcare

Pre-School

Retail Matters

The Nappy Alliance

Barking Mad