general News
New pop-up concept store event for home and gifting Leading platform connecting brands with buyers, Product Guru, is launching POP – a series of tech-powered popup concept stores in London throughout September, to get brands exposed to hundreds of key players in their market. As part of the inaugural events, Product Guru will host a POP concept store for home and gifting from 18 to 23 September, in Islington, London. POP will look like a retail store and invite stakeholders including buyers, distributors, investors, influencers and more, to browse innovative products in the category. The events will integrate Product Guru’s platform to display product details and
videos, allowing attendees to connect with brands and take actions. 3D technology will enable other attendees to join the experience virtually. POP events will move from London across Europe, USA, Dubai and Sydney, offering brands a budget-friendly opportunity to reach international markets. Product Guru’s CEO, Simon Coyle, says: “We’re very excited to launch POP, our new concept store events to get brands in front of hundreds of industry stakeholders. We’re taking the best aspects of trade shows, re-imagining the pop-up concept store, and creating a new tech-powered, cost-effective, and highly targeted event for introducing brands to new markets.”
Bridal is back with spend matching 2019 levels, says Beatriz Ball Beatriz Ball says 2022 is set to be one of the biggest years for weddings with spend matching 2019 levels. Taking information gleaned from its wedding planning digital platform, the company is reporting a “rush to traditional bigger weddings again with many event sites report reservation backlogs and long wait times.” “Brides and grooms are lining up to say I Do. Sign-ups on wedding registry sites are soaring,” says Beatriz Ball, founder of the company. “This is good news for so many in our industry who sell engagement, bridal and wedding items that make their way onto bridal registries. We have heard attendance and spend on weddings in 2022 is back to 2019 levels,” she adds. “I think after a mostly two-year hiatus, people are excited to get back together again to celebrate the union of the married couple with close family and all friends,” adds Kelly Wenzel, national sales manager.
Zwiesel launches United Tables
Zwiesel Kristallglas AG is now expanding its portfolio and launching a full-service provider for table settings in the hospitality sector: United Tables by Zwiesel. From April 2022, under the corporate umbrella brand United Tables by Zwiesel, extensive top-quality ranges from the Fortessa brand in the tableware and cutlery product categories will complement the wide range of crystal glassware and tableware collections under the Zwiesel Glas and Schott Zwiesel brands. This new subsidiary of Zwiesel Kristallglas AG will showcase its product range for the very first time at Internorga in Hamburg. The aim behind United Tables is not to look at individual tableware categories only, but to present the set table as one overall concept. It will focus on dine-out hospitality and promote the idea of“Get inspired – Get united” in gastronomy, with plenty of suggestions for pleasurable get-togethers round the table. The national and international sales divisions of Zwiesel Kristallglas AG will look after sales for the entire United Tables range. More ideas and information about the “Perfect Match” of the United Tables ranges can be found at www.united-tables.de and by contacting sales at United Tables.
10 TABLEWARE INTERNATIONAL
