Column HoReCa
Hering Berlin/ Studio Mattes
About G & G Founded by Paul and Valda Goodfellow, G & G Goodfellows is a highly creative design & Distribution Company with an amazing showroom in Little Portland Street. Offering a truly hands-on service, Goodfellows passion is to bring new and exciting, bespoke food presentation concepts to the UK’s culinary scene. As well as offering a wide variety of the world’s best branded tableware, kitchen equipment, clothing and machines, Goodfellows also collaborates closely with UK craft producers for totally unique products. It works with all sizes of restaurant and catering projects, happy to supply anything from an individual plate to a full restaurant concept.
Introducing
Collection Privé G&G Goodfellows has introduced Collection Privé to its list of services for clients. Here, Valda Goodfellow explains the concept… Jacques Pergay , Pocket Tree Plate
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aving become used to dealing with the UK’s best chefs and restaurateurs, we recognise that it is an incredibly privileged position to be in, but also one which carried with it some major challenges, such as how to continue to offer them all something unique; and how to anticipate what they will be looking for next. For those of you who are readers of this column, you will know that we have an almost unrivalled collection of designer tableware brands, along with capabilities in offering unique designs which will be made by our incredibly talented producers.
coming up with something that is secretly tailored to their needs and more importantly, will not be repeated in other restaurants. In the past, this was a lot easier in some ways, because images weren’t instantly flashed around the globe of every new idea. Now, chefs in Australia know what’s happening in Mayfair at the same time as their counterparts a few streets away. Nothing is unique for very long in this business! Now, we have to work in a way that recognises how a particular chef or restaurant cultivates its signature style. Rather than coming up with just one newsworthy plate or dish, the whole selection has to reflect this
Forgive me for being elitist, but if you have to ask who this is for, then it probably isn’t you However, in promoting this capability, it can sometimes look like we offer that to everybody when our clientele like to think that the service is just for them. What our customers are looking for is a very personal approach, which combines in-depth food knowledge with the capabilities of taking our entire portfolio and 64 TABLEWARE INTERNATIONAL
signature building layer-upon-layer, as each course is revealed. And that is what really sums up what we are doing with Collection Privé. It will not be offered to everyone (forgive me for being elitist, but if you have to ask who this is for, then it probably isn’t you). There will be no catalogue, no product list, and no advertising
