Dare to Dream with
Character Options! TNP speaks with Kathryn Ludlam, brand manager at Character Options, to find out more about why the company is so excited about the Dream Seekers fashion dolls, which launched this spring… Kathryn, for those who aren’t familiar with Dream Seekers, can you tell us a little about the brand? Dream Seekers are the magical friends who flew into the dolls aisle this spring to share their dreams and inspire children to follow theirs. These beautifully crafted, poseable fashion dolls will listen to children’s dreams and help them to find the courage to make them come true by sharing their own dreams and revealing their unique personalities! Found on every Dream Seeker’s wrist is their unique ‘Dream Mark’, which represents the doll’s personality and the dream that they seek! With sublimation printing, glitter wings and removable fashions, the Dream Seekers always put their best fashion foot forward! Each Dream Seekers Doll features gorgeous long hair, which is deep rooted and
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accessorised with pretty hair ribbons. Children can display their Dream Seekers in their pink crescent moon packaging, posing their long arms and legs. Inside each moon pack, there’s a special star for kids to write down and hide their dreams. Dream Seekers will keep a child’s dreams safe and wish for them to come true.
So what characters are currently in the range? Dream Seekers launched with three dolls to discover - Bella, Hope and Luna. From her hair to her outfit, all the way through to her wings, Hope shines bright in magic rainbow colours. Then there’s Luna, who’s ready to hit the spotlight with her platinum hair, fluffy wings and all-white styling. And finally, there’s Bella, who looks sweeter than candy, with her bubble gum pink hair, polka dot skirt and candy cane striped socks! Children can collect them all and
create an enchanting bedroom display with their new best friends.
Kathryn Ludlam
What attracted Character Options to Dream Seekers and what has the reaction been like from retailers? At Character Options, we’re always on the lookout for brands that have the potential to really shake up a toy category and that’s what first caught our attention with Dream Seekers. Far from being just another fashion doll brand, Dream Seekers has a unique selling point - an extra play pattern that sets them apart from every other doll on the market. Dream Seekers combine the nostalgic appeal of ragdoll styling, with modern fashion and a fantasy fairy world. Children can play with and pose their dolls, style their hair, and play dress up. With their unique personalities and individual dreams that are conveyed through their Dream Mark and styling,
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