SNEAK PEEK TOY FAIR 2022
Games, puzzles, and cuddles! Following an enforced fallow year in 2021, Toy Fair is well and truly back for 2022 and set to showcase the best trend-setting toys for the year ahead round 260 exhibiting (E35) is reimagining a classic game
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companies will be displaying their wares at Toy Fair, including the industry’s biggest names such as LEGO, Playmobil UK and Hasbro, plus many exciting new companies such as LearnBots and ToyTopic, who will be attending the event for the first time. Between them, the companies will be unveiling hundreds of new products covering multiple sectors and a wide range of prices at the exhibition, which takes place from 25 January to 27 January at Olympia London. As always, there will be a wealth of games and puzzles, including big franchise tie-ins and original IP. Schmidt Spiele (E35), for example, is launching a 1,000-piece jigsaw featuring Disney’s Dumbo painted by the world-famous Thomas Kinkade. In family games, we will see from the world of Harry Potter, the Mini Knight Bus from Wrebbit3D (E35): a scaled-down version of the London-style bus from the magical series of books and films. Educational Insights (E35) will be testing brainpower in Word on the Street - a race against the clock to beat your opponents - while Blue Orange
in the form of Kingdominos Origins. For cuddles galore, it’s all about the soft/plush sector! Keel Toys (F10) is expanding its sustainable Keeleco range by launching the First Fashion range in its Adoptable World collection. And with 20 years’ experience in soft toys, Felix Europe BV (GH01) is keeping things classic with the super-cute Organic Cotton animal range. For little ones, there will be plenty of new preschool toys opening them up to the world of play. Golden Bear (E69) will be returning with everyone’s favourite pooch Duggee! The transforming Duggee Space Rocket will be launching Duggee and the squirrels into the stratosphere. This two-in-one transforming toy sees astronaut Duggee magically transform into a space rocket with loads of fun features and surprises. To see all these new products plus many more, register for a free visitor pass at www.toyfair.co.uk.
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