Toys n Playthings February 2022

Page 22

L A I C E P S S R O D A S S A B AM

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a trio of g in w ie ev n busy r ley’s portfolio e e b e v d ha ilton Bra testers r W io in n s ju t c Our y produ Tag says: la p r o o outd

Two-wheeling fun Suitable for kids from the age of eight to adult, with a maximum user weight of 100kg, the Osprey Neo Elite Stunt Scooter is packed with an array of high-spec features to help riders take on more complex manoeuvres. So it’s ideal for those who want to progress from a beginner to an advanced rider

“This scooter is well-built and strong, so it’s perfect for doing tricks o n! The colours are amazing too”

The full aluminium deck (500 x 108mm) offers stability and strength for long-lasting use, while maintaining lightness for performing tricks. Featuring PU HR Wheels (110 x 24mm) with high-quality ABEC 7 bearings, the Neo Elite benefits from a silky-smooth ride that's great for maintaining speed between tricks.

For when you need to slow down, the steel safety brake provides plenty of stopping power. At the base of the T-shaped steel handlebar is a sealed, threaded headset that ensures it remains protected from the elements during wet weather rides. The stunning neo chrome finish, coupled with Osprey branding across the bars, wheels and grip tape, make this one of the most eye-catching scooters that Wilton Bradley has ever produced. Tag, aged 13, took this scooter for a test ride. He says: “I rode to our local skate park to try it out on the ramps, and it was really easy to manoeuvre. The wheels are smooth, and the scooter is well-built and strong, so it’s perfect for doing tricks on! The colours are amazing too. They’re really cool and it's great how they change in the light.” Mum Amber adds: “I love this scooter myself! It's pretty with the neo chrome finish and so smooth and comfortable to ride that even I had a go! This will last for years, and it looks great. There's nothing not to like about this cool product!”

Go with the flow Waterwall is the name of Wilton Bradley’s new product in its Playhouse brand. It’s no secret that when it comes to outdoor play, kids need no help in creating their own imaginary worlds. Waterwall is a must-have for households with imaginative toddlers Teaching children about gravity, angles, and water flow, Waterwall offers limitless combinations for them to enjoy a different creation every time they move the pieces. With a range of interchangeable modular accessories included, which are fitted to the wall to create a water run from top to bottom, kids can have fun designing their own water flows and seeing their problem-solving skills come to life as they pour water from the top. Made from quality sustainably sourced wood, Waterwall also blends perfectly into the garden. This weather-resistant product can be used outdoors (or even indoors) thanks to the included bucket, which catches the water when it reaches the bottom. The design and concept are currently under Design Registration and is

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Articles inside

Retail Interview - with Donard McGreevy managing director of McGreevy’s Toys Direct

4min
page 60

Retail Interview - with The Very Group toys category manager Ann-Marie Edwards

3min
page 59

Retail Interview - with MIDCO Toymaster managing director David Middleton

3min
page 58

Retail Interview - with Toys & Games of Worcester owner Tim Evans

6min
pages 56-57

Don’t Miss - a sneak peek at unmissable products for buyers

1min
page 49

Trade Talk – suppliers look at the growth areas in retail

8min
pages 30-31

Ambassadors - our junior testers put three Wilton Bradley products through their paces

5min
pages 22-23

The Big Interview - with Phil Cassidy managing director of Casdon

7min
pages 28-29

Media Analysis - Generation Media discusses the ever-evolving media landscape

3min
pages 20-21

Consumer Insight - The Insights Family explores the role of STEM toys

3min
page 19

Retail Opinion - John Ryan pays a visit to US trade shows CES and NRF

5min
page 18

Indie Opinion - Diary of a Toy Shop by Amanda Alexander, owner of Giddy Goat Toys

5min
page 17

People News - all the movers and shakers

7min
pages 12-13

Licensing News - what’s hot in licensed products

3min
page 15

Retail News - what’s happening on the retail scene

5min
page 16

Leader - with Clare Turner

2min
page 7

Media News - the multimedia rundown

4min
page 14

News - the latest toy industry headlines

4min
pages 8-9

Trends Column - the U.S. Toy Association explores which toy trends will shape 2022

5min
pages 10-11
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