COVER STORY
REYDON SPORTS
In a league of
its own Reydon Sports is a wholesale company with a lot to offer! TnP catches up with marketing manager Andy Griffin to find out more
Based in Nottingham, Reydon Sports is a leading European trade wholesaler and distributor of industry-leading sports, toys, leisure, and outdoor brands. From humble beginnings as a toy and games wholesaler in the 1970s, the need for sports equipment was also quickly realised, and on 24 April 1980 ‘Reydon Sports’ was born. The company soon established itself in the 1980s as a leading provider of sports and toys, offering a complete range via its own van delivery service from both its
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Based in Nottingham, Reydon Sports is a leading European trade wholesaler and distributor of industryleading sports, toys, leisure, and outdoor brands
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Tell us a bit about Reydon Sports.
Nottingham and Scottish branches. Our 60-plus team includes a full assortment of buying, sales, marketing, accounting, and logistics specialists, servicing our huge B2B customer base Monday to Friday, all year round.
How does the business operate? We are purely a B2B wholesale company. We service retailers across Europe, providing industry-leading products at the click of a button at trade prices. Customers buy with Reydon, we pick and pack products from our distribution centre in Nottingham, then send them straight to the retailer.
Can you explain how your dropshipping service works? This is a service available in the UK only. We allow retailers to list the full array of Reydon products on their ecommerce platforms, receive orders from the end consumer, and then Reydon fulfils the rest… paperwork
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free. This allows the digital side of businesses to grow for retailers, making the ordering and distribution of products simple.
In what way does ordering from you benefit retailers? Rather than placing orders under regimented minimum order quantities, Reydon offers the full A-Z of sports, toys, and leisure products at discounted trade prices, with no restrictions on quantities. You can buy one or 1,000, the price remains the same. Our B2B website shows trade pricing, customer pricing, and SRPs (suggested retail prices) along with live stock quantities.
Do you have any particular special offers that will appeal to retailers? We offer promotions throughout the year and are frequently discounting lines further in our very popular Clearance section.
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