Toys n Playthings November 2021

Page 60

FEATURE

TOYS FOR ADULTS

Keeping up with the kidults FLAIR 0208 643 0320 | sales@flairplc.co.uk From Godzilla vs. Kong to Teenage Mutant Ninja Turtles (TMNT) vs. Cobra Kai, all the way through to Let’s Glow Studio, the Flair portfolio packs a whole lot of appeal for adult collectors and social media users. First up, and ideal for adult collectors, is the TMNT vs. Cobra Kai collection. The pairing brings together two of the hottest martial arts properties for the first time, seeing the worlds of the Turtles and Cobra Kai collide. The range launches with an assortment of four two-figure packs to collect. In each pack, there are two fully articulated figures: a Turtle with his signature weapon and a Cobra Kai Figure presented in a recognisable outfit. MonsterVerse is another popular collection for adult collectors. The range now includes a selection of movie figures, launched to support the box office release of Godzilla vs. Kong. The MonsterVerse Godzilla vs. Kong range includes 6in articulated movie figures, which each feature removable chunks of flesh! There are also larger articulated characters available: look out for the 11in Giant Godzilla and Kong assortment and the 13in Mega Godzilla and Mega Kong figures, which have lights and sounds features, and a unique mechanical battle action.

Finally, for adults who love spending time on social media, Let’s Glow Studio comes with the materials and tools needed to create retro-reflective accessories that will light-up in photos and videos, with no app required. Driven by social media trends, including glow stick challenges and the sharing of dancing/fashion content, the Let’s Glow Studio content-creation craft kit is billed as a market-first. The kit comes with retroreflective accessories for hair, shades, nails and more, as well as a LED Selfie Clip, called the StarLight Clip. By attaching the StarLight Clip to any phone, tablet or laptop, users can capture colour changing visuals when the light is shone at their retro-reflective accessories. The StarLight Clip has 16 colour options, as well as four lightchanging sequences, and speed control. Let’s Glow Studio topup packs are also available.

Cross-generational For grownup parties nostalgic appeal BASIC FUN! UK 0118 925 3270 | Tim.Ives@basicfun.com Basic Fun!’s portfolio of brands is packed with cross-generational appeal, with the likes of Pound Puppies, Care Bears and Monopoly Surprise Collectables all popular with an adult audience, due to their collectability and nostalgic familiarity. A smash hit with all ages is Monopoly Surprise Collectables. These blind-boxed collectables are designed with Monopoly enthusiasts in mind. Presenting lots of surprises to peel ‘n reveal, including heavy-weighted, metal, exclusive tokens, unique coins, new Mr. Monopoly expressions, and chase tokens, Monopoly Surprise Collectables are not just fun to collect - they can also be used while playing nearly any version of Monopoly. There are two lines: Monopoly Surprise Exclusive Collectable Tokens and Monopoly Surprise Community Chests.

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Feature Toys for Adultsnm.indd 3

H. GROSSMAN 01603 397105 www.tobar.co.uk H. Grossman offers a wide variety of games and puzzles from its Tobar brand from the traditional Draughts, Snakes and Ladders and Ludo to the zany, hilarious Poop Shoot, Poo head and Hoop Head, which can be family games or adapted as party games for adults. Atmosfear is not just a board game, but an amplified experience in-home entertainment with an interactive App that works across your mobile, tablet and home entertainment system. This revamped classic is a game of skill, strategy and suspense, wrapped up in a race against time. With interactive Appbased game play, random selection to ensure a different game every time, and spine-chilling atmospheric digital surround sound and picture, everyone will be shouting “Yes, my Gatekeeper!”

toysnplaythings.media 01/11/2021 19:42


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Articles inside

Don’t Miss - a sneak peek at unmissable products for buyers

4min
pages 67-68

Toys For Adults - a review of products with cross generational appeal

11min
pages 64-66

Licensing Spotlight - check out what’s trending in this dynamic sector

12min
pages 60-63

Q1 Ranges - a round-up of releases planned for the New Year

18min
pages 46-55

Retail Interview - with Alan Simpson, founder and executive chairman of SMF Toytown

11min
pages 42-45

BLE Preview - all you need to know about this year’s event

8min
pages 58-59

Indie Opinion - Diary of a Toy Shop by Amanda Alexander, owner of Giddy Goat Toys in Didsbury

4min
page 57

Trade Talk - suppliers share advice for retailers in light of shortages and price rises

8min
pages 30-31

Consumer Insight - The Insights Family shares three key play and retail trends

5min
page 18

Cover Story - with Andy Griffin, marketing manager of Reydon Sports

5min
pages 28-29

What’s New - fresh launches that you need to get your hands on

6min
pages 26-27

Indie Opinion - Diary of a Toy Shop by Hazel McCarthy, owner of Toy Corner in Galway

5min
pages 24-25

Retail Opinion - John Ryan explores the role of the showroom model for toy retail

3min
page 19

TnP Ambassadors - our tiny testers put two Winning Moves products through their paces

3min
pages 20-21

News Special - the return of Toys“R’’Us. TnP talks to Dr Louis Mittoni, CEO and MD of Toys“R”Us ANZ, about plans to return to the UK in 2022

6min
pages 16-17

Media News - the multimedia rundown

4min
page 14

People News - all the movers and shakers

3min
page 12

News - the latest toy industry headlines

8min
pages 6-8

Licensing News – what’s hot in licensed products

3min
page 13

Trends Column - the U.S. Toy Association highlights toys that appeal to the ‘inner child’ in everyone

4min
page 9

Retail News - what’s happening across the retail landscape

7min
pages 10-11

Media Analysis - Generation Media outlines the importance of a sound ecommerce strategy

3min
page 15

Leader - with Clare Turner

3min
page 5
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