IGIP Marketing Director
Manual of Functions
AIESEC UNINORTE Manual of Functions Area Position Name Report to
Marketing IGIP Marketing Director LCVP Marketing
Timeframe: January 9 – June 30 2012 Hours: 15/ week
Job Description Will be in Charge of the Marketing Processes for the IGIP MT-TT Project. Also will have the whole Tracking of the Sales Plan, and the generation of GCPs to have better KM for the next Projects. You will develop the knowledge for a market strategy of any company, developing products, targeting, segmentation and also will get knowledge of Barranquilla Reality in the Corporate Sector. Will also develop skills in the Marketing Mix steps.
Main Functions 1 Market Research 2 Segmentation 3 Develop Product Portfolio 4 Create CRM Plan
5 Support TN Promotion 6 Create Sales Package 7 Tracking Sales Plan 8 GCP Generator
Critical Success Factors 1 # Entities Segmented 2 # Products Developed 3 # of Items in Sales Package
4 # of Promotional Material for TNs 5 # of Activities of the CRM Plan accomplished 6 # GCPs Generated
Leadership Competencies Evidence of competencies required Competency Required
Poor Evidence Social Responsibility Entrepreneurial Outlook Global Mindset Emotional Intelligence Proactive Learning
Regular Evidence
Strong Evidence
Soft Skills Technical Competencies/Skills required
Basic
Average
Good
Excellent
Team Management
Assertiveness Training Skills Performance Management Listening Skills Decision Making Project Management Time Management Meeting Facilitation Conflict Management
English Level Listening
Reading
Speaking
Writing
Good
Good
Good
Excellent
Knowledge Specific Knowledge AIESEC Way AIESEC 2015 EB 2012 – Strategic Framework AIESEC as a system Global Competency Model Local Compendium Marketing Basic Knowledge (Marketing Mix, Marketing Processes) Corporate Sector Knowledge Segmentation Tool Knowledge Approved by Position
Software Microsoft Office: (Word, PowerPoint, Excel, Access) Internet Outlook Myaiesec.net Social Networks Photoshop, Illustrator Movie Maker
Leonardo SolĂłrzano LCVP Marketing
Publication Day December 27th, 2011
Occupation Day January 9th, 2012