BRANDING GUIDE
FOLLOW OUR LEAD We spent hours creating a strong, cohesive brand identity so that your company stands apart from your competitors. By following these guidelines, you will be able to maintain that lead. We got the ball rolling, now it is up to you to keep it in motion. ke
YOUR MOODBOARD Kiva is fresh and innovative. Is opens the door of possibility to many who cannot do it by themselves. The green inspires an attitude toward growth yet maintains a clean, modern feel. The key is to keep things simple, crisp, crisp and bold.
MINIMUM SIZE The smallest size your logo should be represented is 1.5� high.
Y O U R P R I M A RY L O G O This is your primary logo that will be used across primary branding applications. A strong brandmark helps your customers recognize the Kiva brand. To maintain a level of professionalism and to keep the brand strong, it is important to adhere to these logo guidelines. adh
A LT E R N A T IV E L O G O P R E S E N T A T I O N There will be some instances in which the stacked logo lockup will not suit the needs of the branding application. For these instances please refer to these rules to keep the brand tight and strong.
A L I G N M E NT The letters spelling Kiva should always be inline with the body of the logomark in this lockup.
TIPS 1. Use photos with simple backgrounds. 2. Use green logomark over black and white photographs. 3. Blurred images work best when adding logomark. 4. Never use green logomark on a full color photograph. 5. Avoid photos with too much detail. 6. Photos that have plenty of negative space work best. 7. Only use logomark and avoid putting wordmark over photo.
L O G O A N D P H O T O G R A P HY Kiva’s logo was designed to work on solid backgrounds as well as placed on top of photos. While this area is relatively open, there are some tips that can help guide your experience of including photos.
NEVER... 1. Rotate or tilt logo or wordmark. 2.
Stretch
or squish brandmark.
3. Use large logo and small wordmark. 4. Outline logomark. 5. Alter the lockup to display vertical text. 6. Use dropshadow. 7. Overlay wordmark on logomark. 8.
Display
wordmark alone. 9. Use colors outside the brand. [Refer to next section for more color information.]
U N AC C E PTA B L E B R A N D P R E S E NTAT I O N With every strong logo and brand identity comes strict guidelines to ensure that the Kiva brand emains memorable and consistent. These rules for logo use must be adhered to and never broken.
C O L O R PA L E T T E Color is an integral part of brand identity. Consistent use of the color palette will not only reinforce the cohesiveness of the brand but will act as a tool to communicate values to your customers.
#7cc242
#030000
#f8c523
#ffffff
#8a8e90
#094e85
A BC D E F G H I J K L M N O P Q R ST UV W XY Z S PA RTA N B O L D
A BC D E F G H I J K L M N O P Q R S T UV W XY Z a b c d ef g h i j k l m n op q rst uv w xy z S PA RTA N R E G U L A R
ABCDEFGHIJKLMNOPQRSTUVWXYZ BASKERVILLE REGULAR
A B C D E FG H I J K L M N O P Q R S T U V W X Y Z BAS K E R V I L L E ITA L IC
T Y P O G R A P HY Consistent type is paramount when creating cohesive marketing collateral for your brand. These typefaces were selected especially for Kiva. Please use these typefaces across all media.
B A S I C S T A T I O N E RY K I T Kiva is innovative and unique, and the stationery essentials used to market your brand need to be speak to the character of your company. These are mockups for the letterhead and business cards.
FOR YOUR SPONSORS Kiva is founded on the notion that it takes a village to find success. Therefore, it is onlt fitting that Kiva celebrate the donors and reciepients with merchandise to say “thank you for the support.’
W H E N I N D O U BT This book of guidelines was created in anticipation of any concerns you may have reinforcing the brand identity I created. The guidelines work across all platforms. If you have any further questions, please reach out to alexistanzil@gmail.com. alexi
CREATED BY Alexis Edgar-Tanzil alexistanzil@gmail.com