Leo Carrillo Style Guide Final

Page 1

o e LCarrillo S

E D I U G E L TY

Alexis Edgar




LEO CA LEO CARRILLO, MALIBU IS SYNONYMOUS WITH ADVENTURE. WITH ENDLESS BEACH ACCESS, CONVENIENT CAMPGROUND, AND CLEAN,HOLLOW WAVES FOR DAYS--THIS IS A SURFER'S PARADISE. THIS STYLE GUIDE SHOWCASES THE EFFORTLESS, FUN, FREE-SPIRIT THAT IS LEO CARRILLO.


ARRILLO

A SURFER'S PARADISE STYLE GUIDE


LEO CA


RRILLO TABLE OF CONTENTS ICONS 2 COLOR PALETTE 4 TYPEFACES 6 PATTERNS 8 ILLUSTRATIONS 10


IC ON S


PCH SIGN AVIATORS CAMPER

ICONOGRAPHY HANG LOOSE SIGN ROCKET POPSICLE SURFBOARD

2



4

COLOR PALETTE

PRIMARY

SURF ‘S UP #F2C468

#EBEACE

#EE5C2A

#000000

#FFFFFF

#033634

SECONDARY

#596561

#019394



TYPEFACES C H A R B R O I L ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

ALEGREYA SANS

ABCDEFGHIJKLMN a bO c dPe fQg hRi S j kT l mUn V o pW q rX s tY u vZw x y 1234567890

6


Pat TER NS


8

PATTERNS



ILLUSTRATIONS

10




LO


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