BRANDING GUIDE
FOLLOW OUR LEAD We spent hours creating a strong, cohesive brand identity so that your company stands apart from your competitors. By following these guidelines, you will be able to maintain that lead. We got the ball rolling, now it is up to you to keep it in motion. ke
YOUR MOODBOARD Kiva is fresh and innovative. Is opens the door of possibility to many who cannot do it by themselves. The green inspires an attitude toward growth yet maintains a clean, modern feel. The key is to keep things simple, crisp, and bold. crisp
MINIMUM SIZE The smallest size your logo should be represented is 1.5� high.
Y O U R P R I M A RY L O G O This is your primary logo that will be used across primary branding applications. A strong brandmark helps your customers recognize the Kiva brand. To maintain a level of professionalism and to keep the brand strong, it is important to adhere to these logo imp guidelines.
A LT E R N A T IV E L O G O P R E S E N T A T I O N There will be some instances in which the stacked logo lockup will not suit the needs of the branding application. For these instances please refer to these rules to keep the brand tight and strong.
A L I G N M E NT The letters spelling Kiva should always be inline with the body of the logomark in this lockup.
C L E A R S PAC E Use the circumference of the head on the logomark to determine the amount of white space needed. You don’t want your brandmark competing with body co copy or other graphics.
C O L O R A N D C O NST R UC T S Kiva’s vibrant, saturated green is strong and makes a statement however it may not be suitable for all occassions. Please use these parameters for modifying the color for any given brand application.
TIPS 1. Use photos with simple backgrounds. 2. Use photos with natural settings. 3. Use only high resolution images. N 4. Never place logomark in center of photograph. 5. Avoid photos with too much detail. 6. Photos that have plenty of negative space work best. nec 7. If necessary, use white overlay logomark in bottom right corner of image.
L O G O A N D P H O T O G R A P HY Kiva’s brand is centered on building a community together. That is why it is important to show photos of smiling people looking at the camera without obstructing the view of the person with the logo.
NEVER... 1. Rotate or tilt logo or wordmark. 2. Stretch or squish brandmark. 3. Use large logo and small wordmark. 4. Outline logomark. Alt 5. Alter the lockup to display vertical text. 6. Use dropshadow. 7. Overlay wordmark on logomark. 8. Display wordmark alone. c 9. Use colors outside the brand. [Refer to next section for more color information.]
U N AC C E PTA B L E B R A N D P R E S E NTAT I O N With every strong logo and brand identity comes strict guidelines to ensure that the Kiva brand emains memorable and consistent. These rules for logo use must be adhered to and never broken.
C O L O R PA L E T T E Color is an integral part of brand identity. Consistent use of the color palette will not only reinforce the cohesiveness of the brand but will act as a tool to communicate values to your customers.
HEX: #7bc142 RGB: 123, 193, 66 CMYK: 57, 0, 99, 0 PANTONE: 7737 C
HEX: #030000 RGB: 3, 0, 0 CMYK: 100, 100, 100, 100 PANTONE: BLACK 6 C
HEX: #ffffff RGB: 255, 255, 255 CMYK: 0, 0, 0, 0 PANTONE: 186 C
HEX: #f8c523 RGB: 248, 197, 35 CMYK: 3, 22, 96, 0 PANTONE: 130 C
HEX: #8a8e90 RGB: 138, 142, 144 CMYK: 49, 38, 38, 0 PANTONE: 877 C
HEX: #094e85 RGB: 9, 78, 133 CMYK: 99, 75, 22, 7 PANTONE: 301 C
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A BC D E F G H I J K L M N O P Q R S T UV W XY Z a b c d ef g h i j k l m n op q rst uv w xy z S PA RTA N R E G U L A R
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A B C D E FG H I J K L M N O P Q R S T U V W X Y Z BAS K E R V I L L E ITA L IC
T Y P O G R A P HY Consistent type is paramount when creating cohesive marketing collateral for your brand. These typefaces were selected especially for Kiva. Please use these typefaces across all media.
B A S I C S T A T I O N E RY K I T Kiva is innovative and unique, and the stationery essentials used to market your brand need to be speak to the character of your company. These are mockups for the letterhead and business cards.
FOR YOUR SPONSORS Kiva is founded on the notion that it takes a village to find success. Therefore, it is onlt fitting that Kiva celebrate the donors and reciepients with merchandise to say “thank you for the support.’
W H E N I N D O U BT This book of guidelines was created in anticipation of any concerns you may have reinforcing the brand identity I created. The guidelines work across all platforms. If you have any further questions, please reach out to alexistanzil@gmail.com. alexi
CREATED BY Alexis Edgar-Tanzil alexistanzil@gmail.com