Leo Carrillo Identity Style Guide

Page 1

o e LCarrillo

s t r a P f o Kit

Alexis Edgar




LEO CA


ARRILLO

A SURFER'S PARADISE STYLE GUIDE


LEO CA


ARRILLO TABLE OF CONTENTS ICONS COLOR PALETTE TYPEFACES PATTERNS ILLUSTRATIONS


IC ON S


PCH SIGN AVIATORS CAMPER

ICONOGRAPHY HANG LOOSE SIGN ROCKET POPSICLE SURFBOARD

2



4

COLOR PALETTE

PRIMARY

SURF ‘S UP #F2C468

#EBEACE

#EE5C2A

#000000

#FFFFFF

#033634

SECONDARY

#596561

#019394



TYPEFACES

CHARBROIL

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

ALEGREYA SANS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

6


Pat TER NS


8

PATTERNS



ILLUSTRATIONS

10


LO



LO


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