OUGD301 All Briefs

BA (Hons.) GRAPHIC DESIGN

LEVEL

06

Module Code

OUGD301

Outcomes

Module Title

DESIGN PRACTICE 3

Doc. Code

OUGD301blank

BRIEF TITLE: ROBIN MOORE CARPENTRY The Brief

Background

Research and re-brand Robin Moore Carpentry; a self

Robin Moore Carpentry was formed in early 2001 and has a client

employed business based in the South-East of England.

base built upon principles of trust, honesty, reliability and quality craftsmanship. The customer always comes first and is treated with a high level of respect and friendliness. Robin Moore carpentry

Concept/Proposition You need to get inside the mindset of the business, the people who work within it and what they aim to offer to their own clientele. What are the company’s principles and how do

understands its clients and they understand him. What you see is what you get with Robin Moore and the re-brand should aim to reflect this in all aspects of its design.

they want to come across. How do they operate, what are their methods for obtaining new business?

Considerations

Mandatory Requirements

The fundamentals of typographic theory, the structure of

A newly completed and resolved brand identity for Robin Moore

letterforms and how a typeface can connote certain human

Carpentry than can be applied across a broad range of media.

qualities. Does the client want to look established, high-end and expensive or affordable, hard working and friendly? How

Consider letter heads, compliment slips, header stamps, business

many colours are at your disposal, what mediums can this

cards, personalised in-voices and envelopes, vehicle graphics and

identity be applied to? You will need to become a mini expert

company polo shirts.

in the world of carpentry and let this feed into the development of your design strategy.

Target Audience

Deliverables

Robin Moore Carpentry has a client base built upon trust,

3 to 6x A2 Presentation boards articulating the selected research

friendliness, reliability and quality craftsmanship. The re-brand

development, resolution and contextualisation of your work.

must look professional and distinguished, but suitable for the clientele of the company.

Tone of Voice

Studio Deadline

Quality craftsmanship that is affordable, good value for

Wednesday 15th December, 2010.

money, friendly and reliable.

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN

LEVEL

06

Module Code

OUGD301

Outcomes

Module Title

DESIGN PRACTICE 3

Doc. Code

OUGD301blank

BRIEF TITLE: WHAT ARE THE ODDS? The Brief

Background

Research and thoroughly explore the game of poker,

Poker is game of mathematical science and is dependent on a lot of

specifically No Limit Texas Hold ‘em. Become absorbed with

variables. It takes time to learn and even longer to perfect. Despite

the mathematics and numerical values of the game, the odds,

small elements of luck, a strong knowledge of numbers will stand

the chances of winning or losing, how many times should you

you in good stead and allow you to make informed decisions about

play certain hands, how much should you bet? Use of all of

how to play, become successful and make money. Gamblers lose

this information to formulate an educational piece of design

money; intelligent poker players should almost always make money.

that will assist new-comers to the game.

Concept/Proposition You need to apply yourself to the mathematical side of the game and become absorbed with the odds, percentages and calculations. Poker is a gamblers game of luck right? Wrong.

Considerations

Mandatory Requirements

Poker odds, mathematics, percentages. The deep and complex

An informed piece of design that is clear, concise and illustrates the

thought process of how to play the game. Possible number of

statistical facts of poker mathematics. The piece should assume the

hands, how many ways to be dealt a hand, the chances of

role of an information graphics resolution and obtain elements that

hitting a made hand, percentage of winning chances etc.

may be appropriated across a supporting range of promotional materials.

Poker is often misinterpreted as a game of luck, chance and that of a gambling nature. There is a lot more to it than that.

Target Audience

Deliverables

Poker enthusiasts, new comers to the game. People who think

3 to 6x A2 Presentation boards articulating the selected research

poker is easy/ a game of chance but need to be corrected.

development, resolution and contextualisation of your work.

Tone of Voice

Studio Deadline

Informative, statistical and to the point. The ultimate goal is to

Wednesday 15th December, 2010.

educate and illustrate mathematical fact.

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN

LEVEL

06

Module Code

OUGD301

Outcomes

Module Title

DESIGN PRACTICE 3

Doc. Code

OUGD301blank

BRIEF TITLE: TYPEFACE PROMOTIONAL RELEASE The Brief

Background

Select and design a range of promotional material for the

Belt up, lad.

launch of 3 resolved typefaces that respond to classic

Takes The Biscuit.

colloquialisms of the British Isles.

A Bad Workman Blames His Tools.

Concept/Proposition Expressive typefaces connoting British creativity and fresh design direction.

Considerations

Mandatory Requirements

How can you gain maximum exposure for the release of your

Your designs should be suitable across a breadth of mediums, both

product? What formats can you explore and will you exploit

promotional and merchandise based.

both print based and on screen mediums?

The rest of the design decisions are up to you but consider the Consider what outlets your target audience may engage with.

outlets your potential target audience may engage with.

Will your designs be driven and supported by image or solely

Typefaces must be presented in solid black to meet industry

based on type? Is type as image a possibility also?

standards.

Target Audience

Deliverables

The target audience will be creative individuals who engage

3 to 6x A2 Presentation boards articulating the selected research

with type as well as potential clients who may want to use

development, resolution and contextualisation of your work.

your typeface on their products. You must consider both whilst engaging with this brief.

Tone of Voice

Studio Deadline

Tone should be dictated by the content of the typefaces

Wednesday 15th December, 2010.

themselves. (See previously completed brief).

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN

LEVEL

06

Module Code

OUGD301

Outcomes

Module Title

DESIGN PRACTICE 3

Doc. Code

OUGD301blank

BRIEF TITLE: AN ICONIC PUBLICATION The Brief

Background

Research and design a publication that celebrates classic

Every decade had its trends in one form or another. Consider toys,

iconography of the 20th century.

fashion icons, clothing, celebrities, music genres, games consoles, furniture, household items, politics and so on.

Consider each decade and identify key examples of iconography from each. It is up to you what country you

It is your job to discover what gave each era its distinctive feel and

centre your investigation upon; it must however be consistent.

what brings back the memories for so many people.

Your resolution(s) must also be instantly identifiable to each era and an informative celebration for those who did not

Enjoy the brief, have fun and be thorough. Engage with people who

experience the times for themselves.

lived through the decades you choose to research.

Concept/Proposition Captivate younger generations whilst remaining true to older generations who lived throughout your chosen eras.

Considerations

Mandatory Requirements

Consider how to make an impact on younger audiences who

The publication must be no smaller than A4. Colour limitations and

did not experience the trends of the times for themselves. Will

print finishes are up to you. Binding methods are also your choice.

you incorporate a nostalgic interest for older generations and can your resolution be extended and appropriated to fit other

You must cover a minimum of six decades with an array of iconic

mediums and distribution outlets?

examples from each.

Target Audience

Deliverables

Young generations who want to relate to fashion trends and

3 to 6x A2 Presentation boards articulating the selected research

iconography of previous generations, perhaps in order to

development, resolution and contextualisation of your work.

understand what their parents and grandparents lived through and experienced.

Tone of Voice

Studio Deadline

Informative, light hearted and celebratory.

Wednesday 15th December, 2010.

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN

LEVEL

06

Module Code

OUGD301

Outcomes

Module Title

DESIGN PRACTICE 3

Doc. Code

OUGD301blank

BRIEF TITLE: BRITISH LINGUISTICS THEORY The Brief

Background

Research and select an array of terms that are in use today

The English language is rich and expressive and has been influenced

within the contemporary English language. Study their origins,

over the centuries by invaders, plagues, wars and industrial

meanings and linguistic implications in order to develop and

advances to name but a few. The navy, it is said, has had a massive

produce a set of typographic and/or image based responses

impact on our language, maybe because of their relatively rich

that are potentially suitable in educating/informing an

experiences of the world in comparison to people of the day.

audience new to the language.

Meanings are sometimes unclear or unsubstantiated but don’t let that stop you from having fun with the language.

Concept/Proposition You need to reflect upon the often complex linguistic theories of the English language and explore the fundamental characteristics associated with it.

Considerations

Mandatory Requirements

Linguistic terminology and theory. Phonetics, phonology,

At least 5 resolved responses to the given theme. It is up to you

semantics etc. Homophones, homonyms, homographs,

whether they stand alone or combine to form a singular, cohesive

monophthongs, diphthongs. Potentially consider regional

response that is informed and clear.

dialects, pronunciation, folk etymology and idioms. Common phrases or perhaps the more obscure; metaphors, similes etc.

Target Audience

Deliverables

Individuals in the process of learning English as a primary or

3 to 6x A2 Presentation boards articulating the selected research

secondary language. Those within or seeking an educational

development, resolution and contextualisation of your work.

environment in which to further their understanding the English language.

Tone of Voice

Studio Deadline

Educational yet interesting, fun and diverse.

Wednesday 15th December, 2010.

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN

LEVEL

06

Module Code

OUGD301

Outcomes

Module Title

DESIGN PRACTICE 3

Doc. Code

OUGD301blank

BRIEF TITLE: COCKNEY RHYMING WHAT?!

The Brief

Background

Research and select an array of terms that are in use today

Rhyming slang is believed to have originated in the mid 19th

within the infamous dialect of cockney rhyming slang. Study

century in the East End of London. It remains a matter of

their origins, meanings and linguistic implications in order to

speculation whether rhyming slang was a linguistic accident, a

develop and produce a set of typographic and/or image

game, or a cryptolect developed intentionally to confuse non-locals.

based responses that are potentially suitable in

If deliberate, it may also have been used to maintain a sense of

educating/informing an audience baffled by the colloquialisms.

community. Either way, it could do with some deciphering and this is where you come in.

Concept/Proposition You need to reflect upon the cultural and historical diversity of cockney rhyming slang and explore the fundamental characteristics of how and when it developed. Is there a difference between terms coined more recently than those of previous decades?

Considerations

Mandatory Requirements

Regional dialects from around the UK may also be of interest

At least 5 resolved responses to the given theme. It is up to you

in developing an understanding of the London based cockney

whether they stand alone or combine to form a singular, cohesive

rhyming slang. Folk etymology and idioms, common phrases

response that is informed and clear.

or perhaps the more obscure.

Target Audience

Deliverables

Individuals within the London area or those that may find

3 to 6x A2 Presentation boards articulating the selected research

themselves visiting within the near future. Commuters,

development, resolution and contextualisation of your work.

passers-by or tourists from abroad. Audiences may be those that are simply baffled by phrases that they have heard before, but never thought to investigate.

Tone of Voice

Studio Deadline

Educational yet interesting, fun and diverse.

Wednesday 15th December, 2010.

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN

LEVEL

06

Module Code

OUGD301

Outcomes

Module Title

DESIGN PRACTICE 3

Doc. Code

OUGD301blank

BRIEF TITLE: BOOK COVER COLLECTION: A COLLABORATION The Brief

Background

Select and design a series of contemporary book covers that

To celebrate its 75th birthday in 2010, Penguin is publishing a new

aim to promote and encourage young readers to engage with

Penguin collection aimed at new readers.

classic fiction.

The re-issue of classic books will be designed to replace existing copies of the books and add to new readers collections. The classic

Concept/Proposition Consider how to make an impact on younger readers whilst maintaining a tone that is appropriate to the original editions.

range will feature five books initially but will be rolled out to include more titles if deemed successful.

Aim to keep the essence whilst heightening the books appeal.

Considerations

Mandatory Requirements

How can you get new readers to interact with these titles

The book covers should be scaled to the same dimensions as the

without alienating the people who bought the originals?

current Penguin releases and the Penguin identity should be visible on the front and back covers.

How can you capture the integrity of the titles whilst updating them successfully?

The rest of the design decisions are up to you including the selection of the titles.

Think about framing, format, colour and type carefully.

Will your designs be driven typographically or image based... or a mixture of the two?

Target Audience

Deliverables

Young new readers who want a taste of classic fiction.

3 to 6x A2 Presentation boards articulating the selected research development, resolution and contextualisation of your work.

Tone of Voice

Studio Deadline

Tone should be dictated by the content of the original text.

Wednesday 15th December, 2010.

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN

LEVEL

06

Module Code

OUGD301

Outcomes

Module Title

DESIGN PRACTICE 3

Doc. Code

OUGD301blank

BRIEF TITLE: AMERICAN TV SERIES PROMOTIONAL CAMPAIGN The Brief

Background

Select and design a range of promotional materials for the

Potential TV series include:

launch of an American television series here in the United Kingdom.

Madmen Breaking Bad House M.D

Concept/Proposition Consider how British and American humour can vary if you

True Blood

choose to take this path. Does iconography differ between the two? Be sure to understand your target audience and how they relate to American cultures.

Considerations

Mandatory Requirements

How can you get British viewers to buy into products of

Your designs should be suitable across a breadth of mediums, both

America?

promotional and merchandise based.

How can you capture the integrity of the titles whilst

The rest of the design decisions are up to you but packaging

considering your new target audience?

related designs should adhere to industry standard specifications.

This includes items such as DVD packaging and/or soundtrack

Think about framing, format, colour and type carefully.

albums.

Will your designs be driven typographically or image based...

Brand identities must not be altered.

or a mixture of the two?

Target Audience

Deliverables

The target audience should be defined by the series content,

3 to 6x A2 Presentation boards articulating the selected research

but consider ABC demographics and British consumer habits.

development, resolution and contextualisation of your work.

Tone of Voice

Studio Deadline

Tone should be dictated by the content of the original text.

Wednesday 15th December, 2010.

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.