GRAPHIC STANDARD MANUAL BY LIA GRACIANTI
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BEHIND THE BRAND OVERVIEW PHILOSOPHY
DESIGN ELEMENT LOGO FONT COLOR PATTERN
RULES OF THE LOGO SIZE & SAFE AREA DO’S AND DONT’S
THE APPLIED DESIGNS APPAREL MERCHANDISE PRINT
CON TENT
OVER VIEW
Fithalitha Febriany is an aspiring graphic designer and a freelance photographer from Indonesia. She is curently living in Jakarta and really loved to travel. Fithalitha is still in the 5th semester of her study majoring Art and Design in Binus International University. However her interest varies from art and design, travelling, fashion, nature especially beach, scenery and even a coffee seekers. Through her personal brand, she collaborated with various brands to channels his creativity into products, such as watches, snapback caps, and many more.
PHI LOS OPHY
Fithalitha Febriany has a great interest in food, coffee, beach and photography. As quoted Fithalitha said that “Capturing things in different angle makes me feel energized�. She also added that she takes a great interest in basic shape and beach, stated also that the reason she love that kind of nature is beacuse it feels really calming hearing the sound of noisy waves and winds blowing. That is why we based her logo upon the waves in the beach. Her residence in Jakarta, has explained her interest in Coffee and food, not to hesitate that
Indonesia has their best coffee in the world and lots of good food. That is why for her branding, we try to merge her interest in nature with a food lovers to show both of her sides. For additional information the deisgn color in book and the application is based on the color of pasta and sand, sea water and a dusty pink to shows her girly side that is a little bit hidden.
LO GO
Fithalitha Febriany’s logo was created based on a fonts of double “F” taken from her own name.
from the inspiration of strokes and lines, remembering Fithalitha has a great interest in basic shape.
The two combination of “F” is taken from the fonts Lucida Calligraphy Italic and zapfino, then modified it to form a waves.
The logo color is taken from a sea water which is blue and play with its gradient of dark to light blue to give the essence of waves.
To make it simple, the idea of using font is basically came up
FO NT
FUTURA LT BT ABCDEFGHIJ KLMNOPQRS TUVWXYZ 0123456789
CO LOR
LOGO COLOR C 100% M 52% Y 0% K 60%
C 83% M 43% Y 0% K 50%
R 0 G 52 B 97
R 0 G 73 B 117
PANTONE P 108-16 C
PANTONE P 108-15 C
WEB 003461
WEB 004975
C 100% M 52% Y 0% K 60%
C 100% M 52% Y 0% K 60%
R 0 G 52 B 97
R 0 G 52 B 97
PANTONE P 108-16 C WEB 003461
PANTONE P 108-16 C SPOT COLOR 70%
WEB 003461
SPOT COLOR 50%
BOOK AND APPLICATION DESIGN COLOR C 0% M 21% Y 58% K 0%
C 55% M 0% Y 29% K 7%
R 254 G 204 B 215
R 101 G 187 B 180
PANTONE P 14-15 C
PANTONE P 127-12 C
WEB FECC7D
WEB 65BBB4
C 0% M 34% Y 20% K 0% R 248 G 182 B 179 PANTONE P 59-1 C WEB F8B6B3
ORIGINAL COLOR
REVERSED COLOR
BLACK AND WHITE
REVERSED BLACK AND WHITE
PATT ERN
The pattern is a form of repetition, a repetitive of the logo element.
SIZE & SAFE AREA
MINIMUM LOGO SIZE
1CM
1.64CM
SAFE AREA 1CM
1CM
1CM
1CM
DO’S & DONT’S
ORIGINAL
IDEALLY PLACED ON LIGHT/ PASTEL COLOR BACKGROUNDS
DO NOT CHANGE TYPEFACE
DO NOT CHANGE COLOR
DO NOT TILT OR CONDENSE
DO NOT PLACE ON DARK COLORED BACKGROUNDS
APP LICA TION
APPAREL Fithalita Febrianys’ interest in some brand has lead him to collaborations with various fashion brand, such as Trapeze type of bags, nowadays type of wallet, swirl sunglasses, classic watch and a popular cap snapback.
MERCHANDISE Not only fashion or named stuff. Her interest on photography also leads her into creating SLR camera bags design for herself and got involved on a combination of fashion and technology by creating several iPhone cases design that are now very selling on the market, targeting teenagers and young adults.
PRINT The print samples we are showing her is a product of Fithalita Febrianys’ interest in coffee and not forgetting how crowded is this big city of Jakarta where she has been grown and lived.
She is wondering that people that are stuck in a traffic would find things to wonder and see, so putting an advertisement and sponsored a taxi is a very brilliant idea.
FOR FURTHER INFORMATION PLEASE DO FOLLOW UP AND KEEP ON TRACK WITH FITHALITA FEBRIANY. CHECK THE SOCIAL MEDIA AND SCHEDULED FOR APPOINMENT. THANK YOU!
NAME CARD
INFO IS WRITTEN HERE
Graphic Designer & Freelance Photographer Based on Jakarta only
1 08123234288 0 Fithalitafebriany@hotmail.com t @Fithalitafebriany p Fithalitafeb f Fithalita Febriany
2014 FITHALITA FEBRIANY