MY CAMPAIGN
The aim of my 360 personal campaign is to highlight the gap in the luxury streetwear market for womenswear. My 360 campaign will focus on the message of acceptance and diversity. My campaign will create awareness for women in the streetwear market and create a space where they can feel accepted and included. Throughout my research I have concluded the importance of creating a campaign which portrays the messages of diversity and inclusivity in the luxury streetwear market. My ‘brand me’ research has massively influenced my desire to demonstrate these elements in my campaign. I realised my upbringing and childhood has had a big influence on my values which is why I wanted to include them in my brand. I want my brand to be aligned with these values as well as promoting equality and cultural acceptance. My campaign will be a way for females part of Generation Alpha to feel accepted into the streetwear market. I thought this would be a great opportunity to shine a new light on womens streetwear.
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