CONSUMER
My 360 campaign will target Generation Alpha. Through my research I have been able to understand Generation Alpha’ future needs and consumer habits. Generation Alpha includes members born between the year 2010 and 2025. By the time they have all been born there will be almost 2 billion members, making this generation the largest in history. As the oldest members are only just aged between 11 and 12 it’s down to researchers to characterise the new generation of consumers. Even the size of the generation itself, my campaign will have the biggest impact on Alpha’s.
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